18 - 23 April 2023 Italy Milan Milan Design Week CULT Guide 2023
he countdownis on
CULT CONTACT DETAILS
Richard Munao, Founder & Managing Director richard@cultdesign.com.au
Jeff Tsang, General Manager jeff@cultdesign.com.au
Rosie Schloeffel-Light, Marketing Manager rosies@cultdesign.com.au
Mathew Fowler, AU Sales Manager Commercial Projects mathew@cultdesign.com.au
Dione Glosivic, AU Visual Merchandising dione@cultdesign.com.au
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Salone del Mobile – the world’s preeminent furniture and design fair – returns to Milan from 18 - 23 April 2023.
The 61st edition will bring together over 1,900 exhibitors spread across six hubs at the Rho Fiera fairgrounds, plus countless installations throughout the city.
After a few difficult years of reflection and questioning around the future of trade fairs, this new edition will be fuelled by three significant departures from Salone’s traditional format:
• Single exhibition level that simplifies and improves accessibility
• New Euroluce layout, people focused instead of stand-centric
• Integrated cultural program at Euroluce that includes talks and workshops
Here, we share our Milan Design Week CULT Guide which gives an overview of where to find our partners, events to lock in your diary, and much more.
We look forward to seeing you there!
Richard Munao Founder, Cult DesignContents
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Contents
Milan Design Week
and
01. CULT BRANDS // Stands, showrooms, events
exhibitions
TOP PICKS // Exhibitions, Installations and Inspiration
MAPS // Rho Fiera and Fuorisalone / Milan City Guide
04. RECOMMENDATIONS // Eat, drink, explore
CULT ITINERARY
Who to follow
06. SOCIALS //
CULT B ra n sd
Location
This Is Denmark
Alcova
Viale Molise 62
News
Flowerpot new colours
Opening Hours
11am - 7pm daily
Interviews
No scheduled interviews
This is Denmark brings a different take on Danish design: a story of how 15 brands interpret their national heritage illustrated in a water landscape and through a generative sound track.
Rediscover Verner Panton’s masterpieces with a refreshed colour palette.
Location
BAGNI MISTERIOSI
Via Carlo Botta, 18
Milano
News
GUBI Under The Sun Previews of Paavo Tynell and Gianfranco
Frattini news
TEN // Beyond The Beetle
Opening Hours
9am - 9pm daily
Interview Opportunities
Marco Sammicheli (event curator)
Marie Kristine Schmidt (GUBI CBO)
Emanuela Frattini Magnusson (designer)
Marco Frattini
For Milan Design Week 2023, GUBI takes over the iconic Bagni Misteriosi, The Mysterious Baths, to stage an immersive sensory spectacle.
GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design.
Location
Enlightenment
Via Borgonuovo, 19
Milano
Nemo Showroom
Corso Monforte,19/A
Milano
News
AS43C Pendant
Lampe de Bureau
Swan
Untitled Linear
Spot Mini
Opening Hours
10am - 8pm daily
April 14th to 22nd, 2023
Events
Enlightenment Press Day
14 and 15 April 2-7pm
Nemo Showroom Press Day
17 April 10am - 2pm
Interview Opportunities
Ron Gilad (exhibition curator)
A new point of view on light. Ron Gilad accepted Federico Palazzari’s invitation for a conversation on lighting and functionality, paradox and perception. Out of this encounter, Enlightenment was born.
Unseen works and installations will engage visitors by awe-inspiring and stimulating interactions, completely changing the conventional idea of lighting and placing lamps, the main attractions of this divertissement, into an ironic and provocative setting.
Plus, view the latest new releases at Nemo’s iconic Milan showroom.
Top Picks
Exhibitions & Installations
A summary of the top non-branded exhibitions to visit throughout the city this year! Click on an image to go to our Milan City Guide map and view location details, and read on for our top six picks.
Top Picks Milan Design Week
Alcova
Alcova, the platform founded by Joseph Grima (Space Caviar) and Valentina Ciuffi (Studio Vedèt) now at its fifth edition, unveils the unprecedented monumental spaces of the Ex-Macello di Porta Vittoria. Alcova 2023 will host over 70 projects exploring different and complementary directions in contemporary design: from research of innovative and sustainable materials, to contemporary craft, to sensorial design, alongside institutions, established brands and studios and emerging talents.
For more must-see highlights, view our Milan Design Week map here.
Top Picks
Milan Design Week
Prada Frames by Prada & Formafantasma
Italian fashion house Prada hosts a three-day symposium curated by design studio Formafantasma, examining the relationship between design and the environment.
This year’s edition of Prada Frames follows the theme Materials in Flux, exploring waste management and the life cycle of materials and products.
For more must-see highlights, view our Milan Design Week map here.
Top Picks Milan Design Week
Colourmorphosis by Hermès
This year, Hermès offers new perspectives as they preview their new homewares collection in an immersive installation at the Museo della Permanente.
Rigour and fantasy are at the heart of the Hermès home collections. Whether individual of mixed, colour holds a special place in this balance, punctuating interiors and tracing the designs’ narrative.
For more must-see highlights, view our Milan Design Week map here.
Top Picks Milan Design Week
L’Appartamento by Artemest
Artemest presents L’Appartamento, an elegant 1930s apartment in a historic Milanese building in the heart of the vibrant 5VIE district reinterpreted by six prestigious international interior design firms that will confer their own unique artistic direction to a room.
For more must-see highlights, view our Milan Design Week map here.
Top Picks Milan Design Week
Bauhau-AI by STUDIO SNOOP
Sydney based STUDIO SNOOP will introduce the newest member of their team, in a world first presentation of an Al designer. The designer known as “Tilly Talbot”. Just as Bauhaus did for their generation, we are terming this progressive movement Bauhau-AI.
For more must-see highlights, view our Milan Design Week map here.
Top Picks
Milan Design Week
RoGUILTLESSPLASTIC
by Rossana Orlandi
RoGUILTLESSPLASTIC is the international project, conceived in 2019, founded and curated by Rossana Orlandi and Nicoletta Orlandi Brugnoni.
The project starts from the conviction that Plastic is not guilty. Its abuse and misuse has nonetheless created one of the most pressing environmental issues plaguing the Planet Earth today. The project’s purpose is to inspire the international creative community to explore a new philosophy of design and production using innovative materials that derive from re-Waste, and to discover the infinite possibilities for its transformation. In the first two editions, the project focuses on plastic waste only, to later expand to include other kinds of materials.
For more must-see highlights, view our Milan Design Week map here.
Maps
Maps
Milan Design Week
With 24 halls, each the size of a football field at the Rho Fiera fairgrounds, it’s easy to get overwhelmed!
Planning which halls and brands to visit is a useful way to manage your time at the fair, and ensure you see the best of the best.
Key Dates & Times
Trade only // 18 - 23 April 2023
Opening hours: 9.30 am - 6.30 pm
General public // 22 + 23 April
Opening hours: 9.30 am - 6.30 pm
Students // 20 - 23 April
Opening hours: 9.30 am - 6.30 pm
Venue
Fiera Milano, Rho
The Salone is easily reached by public transport from the city of Milan. Links from the main stations and airports of Milan.
How to get there
Read on for:
01. Rho Fiera Fairground Map
02. Milan City Guide Map
Maps // Rho Fiera Fairground
Design Week
Milan
Locations Adam Goodrum x District Eight Hall 10 Stand B05
Maps // Milan City Guide Milan Design Week
Explore our Milan City Guide map here.
Our Milan City Guide Map includes:
INSTALLATIONS & EXHIBITIONS
Cult brands presenting exhibitions throughout Milan city, along with other must-see installations (includes 25+ highlights).
CITY HIGHLIGHTS
Must see galleries, shops and architectural highlights in Milan
EAT & DRINK
Our top picks for a refreshing aperitif, breakfast pastry, hearty pasta or latenight drink
Clockwise from top left: Bar Basso, La Triennale, Rossana Orlandi Studio, Achille Castiglioni Foundation, Villa Necchi, Fondazione Prada.
View map for more recommendations >
CULT Itinerary Milan Design Week
Monday 17 April
Fuorisalone Installations & Exhibitions
Tuesday 18 April
Brand Meetings
Alcova
Wednesday 19 April
Rho Fiera Fairground
Thursday 20 April
Brand Meetings
Brand Showrooms
Friday 21 April
Fuorisalone Installations & Exhibitions
Saturday 22 April
La Triennale
Social
Week @cultdesignasia @cultdesignau @cultdesignnz @andtradition @gubiofficial @nemolighting @yellowtrace @est_living @habitusliving @indesignlive @nho_agency @milan.design.week @isaloniofficial @breradesigndistrict @fuorisalone @tmagazine @wallpapermag @yatzer @dwellmagazine @archdigest #CULTMDW23 Make sure you’re following @cultdesignasia on Instagram to watch our live coverage from Milan Design Week 2023!
// Who to follow Milan Design
Thank you for reviewing our Milan Design Week CULT Guide 2023. Please confirm any interview requests immediately to rosies@cultdesign.com.au or ben@cultdesign.com.au.
We look forward to seeing you over there!
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