Design Week CULT Guide 2024
Milan
CULT CONTACT DETAILS
Richard Munao, Founder & Managing Director richard@cultdesign.com.au
Jeff Tsang, General Manager jeff@cultdesign.com.au
Andrea Rolando, Marketing & Communications Manager andrear@cultdesign.com.au
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The countdown is on!
Salone del Mobile – the world’s preeminent furniture and design fair – returns to Milan from 16 - 21 April 2024.
The 62nd edition will bring together over 1,300 exhibitors spread across six hubs at the Rho Fiera fairgrounds, plus countless installations throughout the city.
Here, we share our Milan Design Week CULT Guide which gives an overview of where to find our partners, events to lock in your diary, and much more.
We look forward to seeing you there!
Richard Munao Founder and Director, Cult
Contents
01. CULT BRANDS
Stands, showrooms, events and exhibitions
02. TOP PICKS Exhibitions & Installations
03. MAPS
Rho Fiera and Fuorisalone & Milan City Guide
04. WHO TO FOLLOW
Cult Itinerary and socials
Karakter Mater
Nanimarquina Softline Vipp
CULT BRANDS at Milan Design Week
Here we present a list of international brand partners participating at Milan Design Week. Click on the brand to the left to go direct to our overview of their planned activities (including location, news, events and interview opportunities), or scroll through this guide to view all.
5 brands
Covers locations, news & events.
Contact andrear@cultdesign.com.au or ben@cultdesign.com.au immediately for interview requests.
CULT Brands
Locations Cassina Showroom Via Durini, 16 News 2024 New Releases
CULT Brands
Location Via Bartolomeo Eustachi, 51 News Alder by Patricia Urquiola
CULT Brands
Locations
Fiera Milano, Rho
Hall 24 | F05
News
Wabisabi by Nani Marquina
Colorado by Inga Sempé
Chillida by Eduardo Chillida
Pearls by Sabine Finkenauer
Events
Interview with Inga Sempé
Wednesday 17 April 12 - 1pm
CULT Brands
Locations Fiera Milano, Rho Hall 14 | C38 News 2024 New Releases
CULT Brands
Locations Fiera Milano, Rho Hall 02 | B19 News Vipp Kitchen Vipp Furniture
TOP PICKS
Exhibitions & Installations
A summary of the top non-branded exhibitions to visit throughout the city this year!
Click on an image to go to our Milan City Guide map and view location details, and read on for our top six picks.
From top left: Aesop ' Form Follows Formulation', Alessi ' Myth Makes Belief', Gucci 'Design Ancora', Issey Miyake 'Fold & Crease', Kvadrat '#coloureffects', Lasvit 'Re/Creation', Nendo 'Whispers of Nature', Prada 'Prada Frames', Alcova
Kvadrat
#coloureffects
Get ready to immerse yourself in #coloureffects by Margrethe Odgaard. The captivating exhibition showcases her latest masterpieces, Re-wool 2 and Azure Outdoor, alongside Giulio Ridolfo's intriguing woollen upholstery textile, Serpentine.
For locations, please reference our Cult Interactive Milan Design Week Google Map
Top Picks
Aesop Form Follows Formulation
The new Aesop store in Milan's Piazza Cordusio is set to be transformed into a sensory masterpiece by designer Nicolas Schuybroek. Titled "Form Follows Formulation," the installation draws inspiration from Aesop products and Arte Povera minimalism. Schuybroek uses everyday materials like soap bars arranged in a grid, creating portals for visitors to explore. The delicate wooden structure supporting the installation ensures easy disassembly and potential reuse in future locations, reflecting both artistic innovation and sustainability. For locations, please reference our Cult Interactive Milan Design Week Google Map
Top Picks
Alessi Myth Makes Belief
Alessi extends an invitation to PlayLab, Inc. to weave an immersive installation steeped in mythological roots, paying homage to the poetic imagination synonymous with the Italian brand. Visitors are beckoned to engage in enchanting collective encounters, all the while discovering the latest creations by Michael Anastassiades, Naoto Fukasawa with Samiro Yunoki, and Nendo.
For locations, please reference our Cult Interactive Milan Design Week Google Map
Top Picks
Nendo Whispers of Nature
Set in Paola Lenti's transformed industrial complex, the exhibition resides within an eco-architectural haven encompassing showrooms, offices, and green spaces. Amidst this, an old building, soon to be a boutique hotel, hosts the showcase. "Whispers of Nature" unveils five collections inspired by nature's subtle cues often overlooked, from clouds to light and shadow. Additionally, the collaborative Hana-arashi with Paola Lenti will debut at the site.
For locations, please reference our Cult Interactive Milan Design Week Google Map
Top Picks
Lasvit
Re/Creation
A monumental outdoor fused glass installation designed by Art Director Maxim Velcovsky, which redefines the relationship between glass and architecture and invites visitors to experience the magic of Lasvit's creations and the boundless possibilities of glass.
For locations, please reference our Cult Interactive Milan Design Week Google Map
Top Picks
Alcova
Alcova 2024 will take place within two iconic local gems, as the organisers of the itinerant design event announced that the next edition, to be held during Fuorisalone, will take over Villa Borsani and Villa Bagatti Valsecchi.
This year, the fair pushes further and into more traditional locations, with two historical villas that have contributed to the history of Metropolitan Milan. A Modernist masterpiece located in Varedo, Villa Borsani was completed in 1945 and was designed by architect Osvaldo Borsani for his family. Now preserved by the second generation, the house features stunning elements such as a fireplace by Lucio Fontana, lighting fixtures by Guglielmo Ulrich and a mosaic by Adriano Spilimbergo, as well as several pieces of furniture by Borsani himself (the house also being the HQ for the architect's archives).
For locations, please reference our Cult Interactive Milan Design Week Google Map
Top Picks
MAPS
With 24 halls, each the size of a football field at the Rho Fiera fairgrounds, it’s easy to get overwhelmed!
Planning which halls and brands to visit is a useful way to manage your time at the fair, and ensure you see the best of the best.
Read on for:
01. Milan City Guide Map
02. Rho Fiera Fairground Map
MILAN CITY GUIDE MAP
An overview of the Cult interactive Milan City Guide Google Map - be sure to sign into your Google account and visit this resource online to maximise your time exploring Fuorisalone and Milan city - you can customise your own using our template.
Be sure to download the map before you depart to avoid any unwanted international roaming fee's!
The map includes six layers, which can be turned on and off, including:
1. DISTRICTS
An overview of the major design districts to help you plan your week. We recommend two days at the Fairgrounds and two days discovering Fuorisalone, visiting 2-3 districts per day.
2. INSTALLATIONS & EXHIBITIONS
An overview of Cult brands who are presenting installations throughout Milan city, along with other must-see installations (includes 15+ highlights).
3. SHOWROOMS
An overview of our brand partners with showrooms in Milan. These showrooms will be activated during MDW and are worth visiting!
4. CITY HIGHLIGHTS
Must see galleries, shops and architectural highlights in Milan (includes 20+ highlights).
5. EAT & DRINK
Our top picks for a refreshing aperitif, breakfast pastry, green juice, hearty pasta or late night drink (includes 40+ highlights).
6. FASHION & DESIGN
Must see fashion boutiques and design
Rho Fiera Fairgrounds
With 24 halls, each the size of a football field at the Rho Fiera fairgrounds, it’s easy to get overwhelmed!
Planning which halls and brands to visit is a useful way to manage your time at the fair, and ensure you see the best of the best.
Useful information
Dates & Times
Trade only // Tuesday 16 - Sunday 21 April 2024
Opening hours: 9.30 am - 6.30 pm (Press from 8.30am)
General public // Saturday 20 - Sunday 21 April 2024
Opening hours: 9.30 am - 6.30 pm
Students (free entry) // Friday 19 - Sunday 21 April 2024
Opening hours: 9.30 am - 6.30 pm
Buy tickets here >
Venue
Fiera Milano, Rho
The Salone is easily reached by public transport from the city of Milan. Links from the main stations and airports of Milan.
How to get there
Entrance gates
The Press pass grants direct access to the exhibitions through East Gate, South Gate, West Gate.
Non-pre-accredited journalists and photographers can register at the Press Desk in the Service Centre, entrance from South Gate.
The Press Office is located at the Service Centre, 1st floor (nearest entrance: South Gate).
A free shuttle service is available during the shows: the external shuttle bus stops at East, West and South Gates and the Salone Satellite entrance.
Brand Locations nanimarquina Hall 24 Stand # F05 Softline Hall 14 Stand # C38 Vipp Hall 02 Stand # B19 Rho Fiera Fairgrounds
CULT Itinerary
Monday 15 April
Fuorisalone installations & exhibitions
Tuesday 16 April
Brand meetings
Alcova
Wednesday 17 April
Rho Fiera Fairground
Thursday 18 April
Brand meetings
Brand showrooms
Friday 19 April
Fuorisalone installations & exhibitions
Saturday 20 April
La Triennale
@cultdesignnz
@karaktercopenhagen
@materdesign
@nanimarquina_official
@softlinefurniture @vipp
@yellowtrace @thelocalproject
@est_living
@habitusliving @indesignlive
@nho_agency
@milan.design.week
@isaloniofficial
@breradesigndistrict
@fuorisalone
@tmagazine @wallpapermag
@yatzer
@dwellmagazine @archdigest
#CULTMDW24
Socials
you
Thank
for reviewing the Milan Design Week CULT Guide. Please confirm any interview requests immediately to andrear@cultdesign.com.au or ben@cultdesign.com.au. We look forward to seeing you there!
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