MDW17 Cult Review by Cult Design

Salone del Mobile & Milan Design Week 2017 News & Trends Review

SALONE DEL MOBILE 56th Edition 24 Exhibitor Halls 2,000 Exhibitors 345,000 Visitors 5 Days FUORISALONE 7 Districts 1,498 Design Events CULT 21 Cult Brands 160 Product Releases 70+ Installation Visits

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Creatives In Focus Stand Highlights Product News Highlights Fuorisalone Highlights Trends Product News Index

PART ONE CREATIVES IN FOCUS

CREATIVES IN FOCUS

1 | YUH collection for Louis Poulsen 2 | Suspence in Copper for Lightyears 3 | Kite Armchair for Porro 4 | Masks for Kvadrat

PART TWO STAND HIGHLIGHTS

STAND HIGHLIGHTS 1

STAND HIGHLIGHTS 22

PART THREE PRODUCT HIGHLIGHTS

NEWS | TOP TEN HIGHLIGHTS Here we present our top ten product highlights from a selection of our International Partner Brands who all exhibited at Salone del Mobile 2017:

1. LUNE SOFA BY JAIME HAYON FOR FRITZ HANSEN AT THE MAGICAL POP-UP ‘FRITZ HOTEL’ Curated by Jaime Hayon, the Fritz Hotel was a magical place where the impassioned tropics met the cool minimalistic north, celebrating the long lasting and close cooperation between the fiery Spanish designer and the Danish manufacturer of timeless design. Dubbed ‘Scandinavian Tropical’ by Jaime Hayon, the Fritz Hotel was a temporary installation in Brera that showcased the world of Fritz Hansen during MDW17. The major news launched by Fritz Hansen at Milan Design Week was the new modular Lune sofa. Forget all your conventional thoughts about modular sofas. Lune is different. Born out of Hayon’s Ro™ and Fri™ chair design concepts, Lune is based on the same curvy design philosophy, making it quite distinct from other modular sofas. The bold design looks and feels like a conventional sofa but offers the versatility of a modular construction. The functional, modular system offers unlimited possibilities, from a straight two-seater to larger L-shapes, along with chaiselongue options. Hayon’s addition of a unique aesthetic dimension to the flexible, modular sofa concept ensures that Lune is not only extremely comfortable but also beautiful from every angle.

1 | Introducing the new modular Lune Sofa by Jaime Hayon for Fritz Hansen 2 | Entry to the Fritz Hotel at MDW17 3 | Table setting at the Fritz Hotel at MDW17 4 | Lune Sofa at the Fritz Hotel at MDW17

2. YUH COLLECTION BY GAMFRATESI FOR LOUIS POULSEN For the first time in eight years, Louis Poulsen returned to Salone del Mobile to launch its latest news; a spectacular collection of lighting designed by studio GamFratesi housed within a special stand installation also designed by this trailblazing design-duo. Both the new YUH collection and stand illustrated Louis Poulsen’s simple and beautiful design philosophy of ‘shaping light’. The new YUH collection is named after the phonetic form of ‘you’; reflecting the flexible nature of the lamp - which comes in floor, wall and table styles. The most essential feature of the light is that it is personal; it can rotate, rise and lower, illuminating and creating ambience which can be tailored to your exact needs. Geometric in form, the light forms a minimal silhouette created from simply a circle and a line. YUH is available in black or white in three styles: wall mounted, floor and table.

1 | YUH presented at the Louis Poulsen stand, also designed by GamFratesi 2 | YUH wall lamp 3 | YUH table lamp 4 | YUH is designed by Danish/Italian design duo, GamFratesi

3. POLTRONA FRAU EXTENDS REN COLLECTION BY NERI & HU The series of REN accessories by Neri & Hu for Poltrona Frau has grown, with the addition of a bookcase, magazine rack and table mirror. As with the rest of the collection, the supporting structure is in solid Canaletto walnut. The joints between the upper crosspiece and the sides are decorated, internally, by brass elements. The magazine rack is a sheet of Cuoio Saddle Extra leather attached to the upper wooden crosspiece by two brushed steel bars with brass finish, to become an elegant and tactile container. The bookcase is a graphical weave of lines. The two lateral uprights, slightly inclined, support the birch plywood shelves, upholstered in Cuoio Saddle Extra leather and with a Canaletto Walnut veneer on the sides. The upper crosspiece is fixed to the wall using metal hooks with a natural brass finish. The bookcase comes in a low version with a round multi-purpose tray upholstered in Cuoio Saddle Extra leather hanging from the upper crosspiece, and in a tall version. Both variants can be completed with bookends in brushed steel with a natural brass finish. The table mirror consists of a round element (310 mm in diameter) supported by two lateral uprights and two crosspieces. The internal surface of the mirror frame, upholstered in Cuoio Saddle Extra leather, is decorated with a brass band.

1 | Ren collection at the Poltrona Frau stand at Salone del Mobile 2017 2 | Detail of the Ren dresser at the Poltrona Frau stand at Salone del Mobile 2017 3 | Ren Armchair by Neri & Hu for Poltrona Frau 4 | Ren Magazine Rack by Neri & Hu for Poltrona Frau 5 | Ren Table Mirror by Neri & Hu for Poltrona Frau 6 | Ren Bookcase by Neri & Hu for Poltrona Frau 7 | Detail of the Ren Bookcase by Neri & Hu for Poltrona Frau

4. ANGLEPOISE LAUNCHES CERAMIC & METALLIC RANGES This year at Salone del Mobile’s Euroluce Exhibition, British lighting brand Anglepoise celebrated tactility and materiality with the launch of Ceramic + Metallic; a new series of on-trend finishes for the brand’s classic and much-loved range of desk, wall, floor and ceiling lamps. Ceramic Collection The new 4-piece Anglepoise Ceramic Collection exudes simplicity and elegance. The glossy smoothness of the pure bone china shade is complemented by smart, chrome-plated fittings. When the light source is switched on, the white gloss-finished shades turn translucent, radiating a soft and ambient light around the room. This premium collection includes a wall, table and pendant, along with a cluster pendant - a first for Angelpoise. Metallic Collection In addition to the Ceramic Collection, Anglepoise is proud to announce that the anodised brushed aluminium finish that has proved so popular in their Type range is now available in Gold and Copper Lustre, as well as the original Silver. Applied to three classic designs, the Type 75™ Mini desk lamp (now with switch seamlessly integrated into the top of the shade), the Type 75™ Mini wall light, and the updated Type 1228™ wall light, this sophisticated Metallic Collection brings a beautiful new richness to the functional elegance and faultless engineering that is synonymous with Anglepoise.

1 | Original 1227 Ceramic Collection - wall and pendant 2 | Type 75 wall and table lamps in new Gold Lustre finish

5. MAGIS EXTENDS OFFICINA COLLECTION WITH UPHOLSTERED DESIGNS The Magis stand at Salone del Mobile 2017 was centred around a museum-like concept, expressed though light structures framed in bold primary colours. Against a backdrop of crisp white, these colourful lines frame the many new product releases from the likes of the Bourouellc brothers, Jaime Hayon and Konstantin Grcic. Our product highlight was extensions to the Officina collection. With the Officina collection, Ronan and Erwan Bouroullec developed a new creative language for forged iron. Following on from the tables, chair, stools and accessories, the collection now expands to include a series of upholstered pieces. A voluminous lounge chair, ottoman and sofa are introduced, along with upholstered and timber options for the classic chair design.

1 | Upholstered Officina Armchair & Ottoman 2 | Officina Lounge Chair now available in timber 3 | Upholstered Officina Sofa 4 | Upholstered Officina Chair

6. CARL HANSEN & SON INTRODUCE NEW CHAIR DESIGNS AT THE MILAN HOME For this year’s Milan Furniture Fair, Carl Hansen & Søn created an apartment that explored the way we translate the house we live in into our home. Complete with a hall, kitchen, dining, study, living and bathroom, The Milan Home was a beautifully curated space that featured bold colours and unique details. Styled by Despina Curtis, the six rooms showcased new and existing products in unique ways. Our product news highlights at The Milan Home include the new Rocking Nest Chair by Anker Bak along with the reintroduced PK1 Chair by Poul Kjaerholm and Beak Chair by Ole Wanscher.

1 | Rocking Nest Chair by Anker Bak for Carl Hansen & Son 2 | PK1 Chair by Poul Kjaerholm for Carl Hansen & Son 3 | Beak Chair by Ole Wanscher for Carl Hansen & Son

7. PREVIEW OF BILGOLA BY ADAM GOODRUM FOR NAU AT LOCAL MILAN Set within a spectacular historical church in Milan’s 5VIE district, the LOCAL MILAN installation by Emma Elizabeth showcased the work of 11 established Australian designers, each chosen for their crucial role in the current Australian designer landscape. Among the 11 designers was Adam Goodrum, a talented industrial designer who has worked in partnership with Cult since 2014. Goodrum used the LOCAL MILAN installation as an opportunity to preview his new Bilgola collection; a beautiful series of timber furniture inspired by the modernist architecture prevalent on Sydney’s Northern Beaches. Goodrum has designed this collection for NAU. Established by Cult, NAU is a contemporary design brand, offering furniture and lighting by a collective of Australia’s most spirited designers. NAU will launch internationally in May at ICFF, New York and locally in June at DENFAIR, Melbourne. Stay tuned for more!

1 | Campaign Imagery: Bilgola by Adam Goodrum for NAU 2 | LOCAL MILAN exhibition at MDW17 3 | Preview of Bilgola Armchair at the LOCAL MILAN exhibition

8. NEW JUDY ARMCHAIR FROM ZANOTTA We are thrilled to announce the introduction of Zanotta into the collection at Cult! This iconic Italian design company is known for its classics by the likes of Marco Zanuso and Achille Castiglioni, along with contemporary design collaborations with Gabriele Rosa, Frank Rettenbacher and Terri Pecora. Established in 1954, Zanotta is celebrated for its diverse manufacturing techniques, exceptional quality and approachable liveable pieces for everyday life. Within Hall 16 at the Salone del Mobile fairgrounds, the Zanotta stand is an impressive palace; white and minimal architecture with large clear openings and small windows through which to peer into scenes from daily life. Video installations showcasing people performing everyday domestic activities are also used to enhance this concept. Beautifully styled by Studio Salaris, the space is divided into nine settings, each defined by a precise chromatic shade. According to Alessandra Salaris, â&#x20AC;&#x153;The colours selected, one for each setting, are declined in shades that talk to each other and harmonise in a balance of shapes and colours.â&#x20AC;? Our favourite pick from the Zanotta 2017 product news is the sculptural Judy armchair; a stunning highback lounge chair with a timber shell and inner upholstery.

1 | Judy Armchair from Zanotta 2 | Campaign imagery of the Judy Armchair from Zanotta 3 | Campaign imagery of the Judy Armchair from Zanotta

8. CELESTIAL ACCESSORIES BY DARIEL STUDIO FOR CAPPELLINI Cappellini presented the 2017 collection at â&#x20AC;&#x2DC;Cappellini Pointâ&#x20AC;&#x2122; in Bastioni di Porta Nuova, with a vibrant installation complete with striking colours and avant-garde design. This year, the contemporary Italian design brand went down an oriental path, with an east-meets-west aesthetic seen in the new products, branding and installation styling. Taking cues from the natural world, tiger, flower and celestial motifs are seen throughout the new collection, which was presented against post-modern 80s-style frescos. Our product highlights include the Blue Candleholders and Off The Moon Tray by Dariel Studio. Blue Candleholders Thin and rounded stems are the distinctive feature of the pair of candlesticks in laminated metal with base in durmast veneer; decorating the space while lighting it with blue indigo colour enhancing their shape. Off the Moon Like the moon reflecting into a mirror of water, a brass tray with copper finishing in polish pink. The simplicity of lines emphasizes the decorative sphere while evoking the mesmerizing beauty of the universe.

1 | Blue Candleholders and Off The Moon Tray at Cappellini oint during MDW17 2 | Blue Candleholders by Dariel Studio for Cappellini 3 | Off The Moon Tray by Dariel Studio for Cappellini

10. EXTREMIS LAUNCHES ITS LATEST â&#x20AC;&#x2DC;TOOL FOR TOGETHERNESSâ&#x20AC;&#x2122; WITH THE VIRUS COLLECTION A highlight at the Extremis stand was the launch of Virus; a picnic table in various guises. Dirk Wynants has designed different versions based on an identical seating frame for two to five people. This is a fun way of filling a space with a mixture of small to medium-sized seating sets without losing uniformity. The compact design responds to the trend for smaller living spaces, offering a solution that enables you to use the design on balconies and in urban gardens. Virus is available in four different sizes including a 2-seater, 3-seater, 4-seater and 5-seater. The indoor version is made with structured powder-coated steel and the outdoor version is zinc-coated for extra durability. Choose from seven colours including black, white, earth, silk grey, reed green, wine red and sky blue.

CULT TEAM HIGHLIGHTS Four members of the Cult team were on the ground during MDW17, covering news from the different areas of the Cult business from retail to contract and marketing. Here, we share the teamâ&#x20AC;&#x2122;s personal top three product/installation highlights. Richard Munao, Founder & Managing Director

Louis Poulsen stand at Euroluce, Rho Fiera

Poltrona Frau stand at Hall 20, Rho Fiera

Montana stand at Workplace 3.0, Rho Fiera

Chelsea Rodrigues, Showroom Manager (Melbourne)

Let It Be Sofa by Ludovica + Roberto Palomba for Poltrona Frau

Rocking Nest Chair by Anker Bak for Carl Hansen & Son

Taschino Night Stand by Gabriele Rosa for Zanotta

David Thompson, Commercial Sales (Sydney)

Rosie Schloeffel, Marketing & Communications (Sydney)

Jin Chair from Offecct

Fritz Hotel curated by Jaime Hayon for Republic of Fritz Hansen in Brera

Virus outdoor table collection from Extremis

Asko Chair by Patrick Norguet for Erik Jorgensen

Milan Home styled by Despina Curtis for Carl Hansen & Son at Rho Fiera

Preview of Biloga by Adam Goodrum for NAU at Local Milan in the 5Vie district

PART FOUR FUORISALONE HIGHLIGHTS

FUORISALONE HIGHLIGHTS

1 | The Visit exhibition by Studiopepe inside an early 1800â&#x20AC;&#x2122;s flat in Milan 2 | Local Milan exhibition of Australian design in 5Vie 3 | Ladies & Gentleman installation in 5Vie 4 | Masks by GamFratesi for Kvadrat

FUORISALONE HIGHLIGHTS

6 5

1 | Talisman / In Residence at Atelier Clerici 2 | Apparatus showroom in 5Vie 3 | MINDCRAFT TIME curated by Henrik Vibskov 4 | Lighting by Falkes Vatun at the Everything is Connected exhibition in Ventura Lambrate 5 | HERMÈS luxurious new house collection at La Pelota in Brera 6 | ‘A Matter of Perception: LINKING MINDS’ event by DAMN° magazine

FUORISALONE HIGHLIGHTS

1 | Futuro House at the Objects Nomades installation by Louis Vuitton 2 | DIMORE STUDIO opened up their Milanese apartment on Via Solferino 11, converting it into a temporary exhibition space 3 | Studio Swine x COS installation 4 | Jaime Hayon x Caeserstone installation 5 | Entry to Wallpaper’s ‘Holy Handmade: A Temple of Divine Design’ exhibition

PART FIVE TRENDS

TRENDS | 1970s Colourful palettes of rust, green, brown and lilac. Textured materials like brown marble, suede, fibreglass and walnut. Voluminous forms and curves. 4 1

1 | Walnut timber paneling at the Carl Hansen & Son stand at Salone del Mobile 2 | FAM ceramics by Ann Kristin Einarsen at the Everything Is Connected Exhibition in Ventura Lambrate 3 | Jane table made with brown marble and timber at the Poltrona Frau stand at Salone del Mobile 4 | Metronom Articulating floor lamp made with velvet and brass at the Apparatus showroom 5 | Lilac tones at the Montana stand at Salone del Mobile

TRENDS | MIXED METALLICS & MIRRORS Copper, silver, gold, mirrored and irridescent tones are mixed and matched for a light and illustrious look. 1

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1 | Portal Installation by Erik Jorgensen at Wallpaper Handmade 2 | Vicenzo De Cotiis 3 | New Suspence pendant in copper by GamFratesi for Lightyears 4 | New Limted Edition Panton Wire in Gold from Montana 5 | Valeria Mirror by Dariel Studio for Cappellini 6 | Anglepoise releases new metallic finishes at Salone del Mobile 2017 7 | Illustrious silver, gold and rose gold tones at the Dimore Studio installation

TRENDS | THE ORNATE Taking cues from Art Deco, Neoclassical and Victorian eras, we saw a distinct embrace of deep colour, fine detailing, gold accents, florals, rope and fringing. 1

1 | Dimore Studio installation in Brera 2 | â&#x20AC;&#x2DC;The Island: Swingâ&#x20AC;&#x2122; concept piece by Alberto Biagetti and Laura Baldassari 3 | Time Machine by Lee Broom 4 | Candlestick by Bohinc Studio presented at Ladies & Gentleman 5 | Normanna, a new collection of lamps designed by VI + M studio for Purho 6 | Stools at The Visit by Studio Pepe

PART SIX PRODUCT NEWS INDEX

2017 Product News Index (A-Z) Cult is proud to present a Product News Index with 160 new products from 18 of our International Partner Brands who exhibited at Milan Design Week 2017:

Ceramic 1227 Collection

Metallic Type 75 Collection

Metallic 1227 Collection

Accessories extensions

Blue Candleholders

Chair 2 by Bakery Studio

Drum Teen

Embroidery Tiger

Flower Shelving

Koeda Racks by Nendo

Hobo Home Sofa Series

Luce Side Tables

Mill Sofa Series

Normal Chair

Off The Moon Trays

Roof Collection by Nendo

Limited Edition S-Chair

Stay Table by Ferma

Valeria Mirror by Dariel Studio

Rocking Nest Chair

PK1 Chair

Beak Chair

CH24 Limited Edition - Elm

CH23 Chair

Coral Rug in Grey

Coral Rug in Green

Coral Rug in Brown

Seabed Rug

Kiri Rug

Asko Chair by Patrick Norguet

Insula in Timber

1 Inch Collection by Jasper Morrison

Sol+Luna Extensions

Virus Outdoor Seating

New marble finish

Limited Edition Hopper in Gold

Lune Sofa by Jaime Hayon

YUH Collection by GamFratesi

Suspence Pendant - Copper

Cushion by Jaime Hayon

Above Pendant by Mads Odgard

AQ01 Collection

Throw by Jaime Hayon

Tray by Jaime Hayon

PH in black metal frame

PH5 Mini

Radon Collection - Yellow

Fri Chair - New Colours

Sequoia Stools by Anderssen & Voll

Fish by Benedetta Mori Ubaldini

Masks by Benedetta Mori Ubaldini

Little Big by Big Game

Leaves by Blaise Drummond

Officina Lounge Chair

Officina Sofa

Officina Lounge Chair

Officina - Upholstered

Officina Bench

Brut Sofa by Konstantin Grcic

Brut Table by Konstantin Grcic

Mila Table by Jaime Hayon

Bureaurama Extended by Jerszy Seymour

High Stool 2017 Limited Edition

Disc Table - Stone Finishes

Panton Wire in Gold

Accent Collection now in Oak

Preview - Winson Daybed

Hall Edition - Canvas Box

Shell Chair - New Sorensen Leather

Bowl Table - Polished

Imago Wall Hanger - Polished

Hall Edition - Add-On Rail

Hall Edition - Shoe Bench

Preview - Grace Mirror

Hall Edition - Oval Mirror and Storage Box

Bilgola Chair by Adam Goodrum

Bilgola Table by Adam Goodrum

Avignong Collection

Dune

Ezy Large

Jin Chair

Table with Brass USB Ports

Chado Carpet

Land Carpet

Pecan Carpet

Chester Line Collection

Cockpit Chair (Ferrari collaboration)

Fidelio High Cabinet

Fidelio Lamp

Jane Table

Lepli Poufs

Let It Be Sofa

Mr Moonlight Bed

Ren Shelving

Ren Magazine Rack

Ren Mirror

Jay Lounge

Ren Chair

Jeff Chair

Ren Sofa

Aiko Swivel

Basel Chair & Sofa

Boogie Table Brass

Noomi Chair

Venus Sofa

Vera Chair

Clavis Extensions

Aeris Extensions

lo.T

Madison Sofa

Moai Chair

Vela Chair

W40 Partition System

Taschino Night Stand

Hotelroyal Bed

Emil Side Table

Tweed Table

Niobe Small Table

Calamo Desk

Judy Armchair

Flamingo Sofa

Thank you for taking the time to review our news from MDW17. Please contact us for more information, imagery, pricing and lead times.

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