COSM-May-June-2012

cosmetics EDUCATING CANADA’S BEAUTY EXPERTS

Florrie Arnold:

Nina Ricci’s Dream Girl

2012 CANADIAN FRAGRANCE AWARD WINNERS THE FRAGRANCE ISSUE:

PM 40070230. RETURN UNDELIVERABLEITEMS TO: COSMETICS CIRCULATION DEPARTMENT, 7TH FLOOR, ONE MT. PLEASANT ROAD, TORONTO ON M4Y 2Y5

From Remixing the Rose to Jacques Polge’s Perfume Mastery

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CONTENTS NEWS

BEAUTIFUL PEOPLE

12

Beauty Flash: Touche Éclat turns 20; Emilio Pucci for Guerlain; Maybelline gets lacquered up and more

44

Beauty Star: Chanel perfumer Jacques Polge

76

14

Beauty Finds: Beautiful bronzers and bright summer makeup

Success Story: Clarins counter team nets $1 million in sales

145

Scene: Latest industry events

22

Counter Intelligence: Best-selling liquid and powder foundations

30

Beauty In-depth: Artist Corno for Lancôme

NEW PRODUCTS 46

New Scents: Great new fragrances

56

New Makeup & Skincare: Best in beauty

Ask a Doctor: Suncare myths and truths

24

Ingredients 101: Katafray bark

26

Ask a Trainer: Bridal beauty

28

Haircare 101: Getting salon-quality hair colour at home

39

Fragrance Special: Remixing the Rose

42

Cover Story: Florrie Arnold, Nina Ricci’s Dream Girl

52

Skin Solutions: Latest miracle creams

SPECIAL SECTION

EXPERT ADVICE 20

FEATURE STORIES

81

Canadian Fragrance Awards: Finalists & Winners

pg 42

THE REGULARS 8

Editor’s Letter

pg 81

144

Industry Calendar/Win This: Write a letter to the editor and win!

pg 44

146

Publisher’s Report

Cover photo: Paul Scala

4

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MAY 2012 COSMETICS

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One Mount Pleasant Road, 8th Floor, Toronto, Ontario, Canada, M4Y 2Y5 Tel: 416-764-1664 Fax: 416-764-1704 www.cosmeticsmag.com EDITOR IN CHIEF Kristen Vinakmens 416-764-1680 kristen.vinakmens@cosmetics.rogers.com INTERIM ART DIRECTOR Sigrun Wister 416-764-1655 ASSISTANT EDITOR Jillian Vieira 416-764-2498 jillian.vieira@cosmetics.rogers.com

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SINGLE COPY & DIRECTORY SALES

EXECUTIVE DIRECTOR, COSMETICS & BEAUTY GROUP, PUBLISHER, COSMETICS MAGAZINE James R. Hicks 416-764-1664 jim.hicks@cosmetics.rogers.com

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by Rogers Publishing Limited, a division of Rogers Media Inc.

AGENDA

Rogers Media Inc., President and CEO: Keith Pelley Rogers Publishing Limited, President and CEO: Ken Whyte Vice-Presidents: Immee Chee Wah, Patrick Renard Group Marketing Director: Karen Kelar Senior Marketing & Communications Associate: Hazel Picco Marketing & Promotions Associate: Jason Emata Marketing & Events Associate: Laura Carinci

Cosmetics is published every two months for selected personnel in manufacturing, distributing, and retailing areas of the cosmetics, fragrance, toiletries and personal grooming, esthetics and related fields. All rights reserved. Contents may not be reproduced by any means, wholly or in part, without the written permission of the publisher.

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Contents copyright 2011 by Rogers Publishing Limited, a division of Rogers Media Inc. RETURN UNDELIVERABLE ITEMS TO: Cosmetics Circulation Department 8th Floor, One Mt Pleasant Road, Toronto, ON M4Y 2Y5 ISSN number: 01315-1301

Beauty Guide C A N A D I A N

2011

Everyone you need to know in the Canadian Beauty Industry

directory_cover_2011.indd 109

11-06-02 12:36 PM

ANNUAL BUYER’S GUIDE

Our environmental policy is available at www.rogerspublishing.ca/environment

6

TRENDS REPORT 2011

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MAY 2012 COSMETICS

Photo:

We acknowledge the financial support of the Government of Canada through the Canada Magazine Fund, toward our editorial costs.

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Editor’s Letter

I

’ll admit it: I’m a bit of a fragrance addict. So I was more than thrilled to be a judge for our 2012 Canadian Fragrance Awards. Back in January, a group of the top beauty editors in the country gathered together in a meeting room full of 40 fragrances to partake in the initial “sniff test” where we judged the scents on the quality of the juice as well as their bottle and packaging design. There was plenty of spritzing and smelling of blotters, to the point that we created a perfect storm of scent, with the various fragrances commingling in the air (much to the annoyance, I’m sure, of those in the opposite boardroom).

But that was only the beginning of the judging process: we were given hefty – I’m talking 15-pound – binders full of information on the fragrances’ launch, advertising and public relations support, as well as their sales results. Luckily, we had more than a month to do our homework, and in midMarch, we met again to decide on the winners. With a few exceptions, there was an almost complete consensus on who made their mark on the fragrance world in 2011.

The 11 winners are not only great scents, but they resonated with you and consumers alike. Read about all the finalists and winners starting on page 81.

With Canadian Fragrance Week on the horizon (May 7 to 12, which is also Mother’s Day, so don’t forget to remind your customers to celebrate mom), we’ve devoted a

large section of the magazine to fragrance.

My favourite story is “Reinventing the Rose,” (page 39) by fellow fragrance fanatic and long-time beauty editor, Adriana Ermter. She traces the history of the iconic rose in fragrance and takes a look at how the latest scents are far from your “grandmother’s rose.”

In this issue, we’re also celebrating great talent in the field of public relations with our “Top 25 Beauty PR Reps” feature on page 65. Again, we relied on the country’s best beauty editors and writers (a big thank you to them!) to tell us who is at the top of their PR game. The top 25 PR pros are a solid group that I’m happy to say I have the pleasure to work with on a regular basis.

They help me get the information I need to inform you on all that’s happening in the beauty world, and without them, my job would be difficult, if not impossible. So a big congratulations to all the winners – you make my job, and the jobs of countless beauty editors, so much easier!

Drop me a line. I’d love to know what you think of our Fragrance Issue.

Yours in beauty,

Kristen Vinakmens Editor-in-Chief, Cosmetics Magazine Kristen.Vinakmens@cosmetics.rogers.com

brIghT SuMMEr MakEup (p. 18)

8

SkInCarE brEakThrOughS (p. 52)

Editor Photo: Adam Moco

This issue’s highlights:

CanadIan fragranCE awardS wInnErS (p. 81)

www.cosmeticsmag.com

MAY 2012 COSMETICS

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The Bay BEAUTY MENTOR AS CANADA’S PREMIERE BEAUTY DESTINATION, The Bay understands the vital role beauty

experts play in the Canadian beauty industry. Their passion, expertise and leadership are a key reason why customers develop loyalty to our stores. But starting a career in a beauty department can be overwhelming at times. That’s why we’ve introduced a very special program called THE BAY BEAUTY MENTOR. We’ve scoured the country in search of the very finest beauty experts to share their expertise and advice. If you long to ask a question to someone who has made a successful career in a Bay beauty department, just send him or her an email. To learn more about pursuing a career in beauty at The Bay, visit WWW.HBC.COM.

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Beauty Flash by Kristen Vinakmens All Lacquered Up

Golden Girl There’s no question Gwyneth knocked it out of the park on the Oscars red carpet with her Tom Ford white column gown and cape, but what really made the look sing was her contrasting glowy skin, courtesy of St. Tropez. The bronzing brand’s Leslie Lopez used St. Tropez’s Gold Skin Illuminator, $28.50, to create a luxe, golden glow in all the right places.

“By applying it on her cheekbones, browbones and collarbones, I created a natural glow which complimented Gwyneth’s fair skin tone by delivering a shimmery, golden touch,” said Lopez.

Adds St. Tropez VIP skin finishing expert Fiona Locke: “Muted gowns are a big trend and it’s important to have an even skin tone that looks vibrant enough so you don’t get lost in the light colour.”

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Flower Power Lancôme harnesses the power of the emblematic rose for its latest miracle cream, Absolue L’Extrait. In 1973, the brand cultivated a special rose, dubbed La Rose Lancôme, chosen out of 20,000 varieties for its resiliency, to tap into the skin-renewing benefits of its plant stem cells. Through a biotechnological process called fermogenesis, Lancôme scientists unlocked the rose cells’ infinite regeneration potential, and Absolue L’Extrait was born. Each jar contains 2 million plant stem cells that stimulate our own dermal stem cells, helping revive skin in the deeper layers. The luxe, smoked-black glass jar with a golden lid channels the packaging for Nutrix, Lancôme’s first skinrepairing cream, launched in 1936. Available in June at Lancôme counters, $350. www.cosmeticsmag.com

MAY 2012 COSMETICS

Photo: Gwyneth Paltrow, Getty Images

Runway Trail Couldn’t make it to New York Fashion Week? Bring a high-fashion touch to your home with cult fragrance brand Diptyque, whose candles were used to scent various runway shows in NYC. The most popular scents: the warm and woodsy Santal and Feu de Bois, whose fragrances commingled with the models and fashion elite at the Jenny Kayne and Wes Gordon shows and post-show at 3.1 Phillip Lim. “Paris has been scenting shows for a while,” said Denise Kreft, publicist for Diptyque, who said it helps set the show’s mood. “We expect to do it again next year and hope to grow our designer list.”

Nail polish lovers rejoice: the colour selection at the drugstore is about to get a whole lot more vibrant. Meet Maybelline’s new Color Show line of lacquer, a range of 30 runway-inspired shades and three nail design effects in 10 shades. The Denim line boasts an array of blues and different washes; the Metallic line offers high-fashion hues with a shimmery edge; and the Shredded line brings bold colour along with dimensional effects. Available at drugstores for $3.99 each.

Beauty Flash

é

Photo: Model, courtesy Est e Lauder

Light Bright There’s been many an imitator, but none can compare to the magical power of YSL Touche Éclat Radiant Touch, the original, do-everything, skin-brightening wand. A cult product since it launched in 1992 – (one is sold somewhere every 10 seconds) – the miracle pen in the sleek gold case turns 20 this year. Touche Éclat ushered in a new era in makeup: Its transparent, second-skin formula packed with light-diffusing pigments conceals imperceptibly without caking and banishes shadows with a click of its illuminating wand. To honour its 20th, in June, YSL is releasing a collector’s edition packaged in a chic, hammered gold case and adding six new shades to its existing six-shade range to complement a wider array of skin tones. Available at Holt Renfrew, The Bay, Murale and Sephora, $50.

Model Moment They never really went away, but models are gaining ground versus celebrities as the faces of beauty brands. Major Russian model Natasha Poly has been named a face of L’Oréal Paris, joining a family of supes that includes Claudia Schiffer, Doutzen Kroes and Bianca Balti (who is also the face of Salvatore Ferragamo’s Signorina fragrance). Recently, Estée Lauder expanded its model lineup (which already includes Joan Smalls, Liu Wen and Constance Jablonski) with the addition of American beauty Arizona Muse, who has stormed the catwalks of Chanel, Giorgio Armani and Dior and appeared on the covers of French, Russian and British Vogue.

MAY 2012 COSMETICS

Ciao Bella Conjure visions of summering in Capri with Guerlain’s Terra Azzurra by Emilio Pucci. Its second collaboration with the Italian fashion house, the collection is tricked out in vivid graphic prints inspired

by Emilio Pucci’s Winter Capri print – a blue flower layered with teal swirl and flame motifs. The makeup is equally bold, with nail lacquer, eyeshadow, mascara and kohl liner in electric blue and neon coral hues. Our pick: the Météorites Perles D’Azur, $66, Guerlain’s signature complexion-enhancing powder pearls, amped up with beige and orange pigments to boost a summer tan and packaged in a chic, Pucci-print-emblazoned case.

Pearly Whites Longing for movie-star-white teeth, but lack the deep pockets for a professional whitening treatment? Enter Tanda Pearl, an at-home whitening system that provides professional-level whiter teeth in five days. Its dual-sided mouth tray uses ionic power to deliver stain-busting oxygen molecules deep into teeth, fighting surface stains as well as those lurking beneath.

The best part: it’s safe for sensitive teeth.

Available at The Bay, $195. www.cosmeticsmag.com

13

Beauty Finds

by Jillian Vieira Delivering a custom bronze that reacts with your skin’s pH, Physicians Formula pH Matchmaker pH Powdered Bronzer, $20, creates a natural glow that looks the same under all lighting.

Available now

With a kaleidoscope of pink, fuchsia and russet tones, Guerlain by Emilio Pucci Terra Azzurra Bronzing Powder & Blush, $76, offers a deep and vibrant glow for more tanned complexions. Available May

Shimmering ripples of rose gold colour in Estée Lauder Pure Color Illuminating Powder Gelée in Shimmering Sands, $50, build a pearl highlight that’s soft and luminous.

Available now

SUNNY OUTLOOK

Lusting after a faux glow? Get a wash of gorgeous summery colour with these bronzing beauties

A dusting of DiorSkin Nude Tan Sun Powder in Honey, $53, gives you year-round dimension by enhancing the contours of the face with sun-kissed hues.

Available now

Two blendable shades – one, a matte tan; the other, a shimmering bronze – make Clarins Bronzing Duo Mineral Powder Compact SPF 15, $38, the perfect everyday bronzer.

Available May

14

www.cosmeticsmag.com

Photos: Brandon Titaro

Strips of peach, beige and brown make up Soleil Tan de Chanel Luminous Bronzing Powder in Sable Beige, $58, which builds natural, silky colour to enhance all skin tones. Available May

MAY 2012 COSMETICS

Exclusively at

Christine Mann National Trainer - Bourjois Paris

DÉLICE DE SOLEIL BRONZING SPRAY BOURJOIS PARIS “Why wait for the summer when you can have the tan of your dreams right now?

Achieve that healthy glow with the Délice de Soleil face and body bronzing powder spray. In one quick action, a mist of bronzing powder is deposited evenly on the skin – no need to blend!

This spray even contains natural ingredients such as cocoa beans for radiance and orange blossom extract for its moisturising properties.

This is the best way to get the perfect, natural and even tan.

Oh la la!”

Beauty with a French accent since 1863 Follow Bourjois Canada

DÉLICE DE SOLEIL BRONZING POWDER FOR FACE & BODY Even result without rubbing in. Holds all day.

Beauty Finds

by Kristen Vinakmens

Bring sunny skies to your fingers with NARS Thakoon Collection Nail Polish in Koliary, $21, a rich cyan blue.

Perk up a dull complexion with the sheer, pearl-infused orange of Guerlain Shine Automatique Hydrating Lip Shine in Pamplelune 240, $40.

Available May

An unexpected shade of orchid purple, NARS Thakoon Collection Nail Polish in Ratin Jot, $21, makes a bold statement.

Available May

A slick of Dior Addict Extreme Lipstick in Lucky 536, $31, makes lips gleam with mirrorlike shine and intense fuchsia colour.

Available now

Channel pin-up-girl glam by lining eyes in MAC Hey Sailor!

Power Point Eye Pencil in Emerald Sea, $19.

Available May 24

Guerlain by Emilio Pucci Terracotta Vernis Nail Lacquer in Paradisio 01, $24, is the perfect coral-pink for bronzed fingers.

Available May

Future’s so Bright

Add a shock of neon green or yellow liner with Make Up Forever Aqua Cream Waterproof Cream Color in 24, and 23, $25. Available June Be the centre of attention with red-hot nails you can see from miles away with Revlon Nail Enamel in Fearless, $5.95. Available now

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www.cosmeticsmag.com

MAY 2012 COSMETICS

Photos: Brandon Titaro

Embrace warmer temperatures with saturated hues for eyes, lips and nails

Shawn’s Training Tips

ITS ABOUT PRIME Reduce the appearance of fine lines and pores while creating a perfect canvas for foundation application with Smashbox Photo Finish Foundation Primers. Every woman benefits from using a primer – Smashbox has one for every type of complexion concern!

Just how much primer will do the trick? A pea-sized amount is enough to smooth fine lines and pores for a velvety complexion. Primers can be applied alone or under foundation.

Shawn Hlowat zki Award Winning National Trainer Smashbox Cosmetics in Canada

Photo Finish Foundation Primer PERFECTS SKIN • Our #1 best seller • Helps reduce the look of lines & pores Photo Finish Foundation Primer | PERFECTS SKIN • Our #1 best seller • Helps reduce the look of lines & pores

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Ask a Doctor: Q&A with Dr. Lista

What are some of the biggest myths when it comes to suncare?

Getting real about sun protection

Why is using sun protection so important for skin, particularly in the summer months?

Sun protection is important in the summer for two reasons: Firstly, we tend to be outside more frequently and are more vulnerable to sun exposure. Secondly, the sun is higher on the horizon in the summer than in the winter, meaning our skin receives more direct rays. Sun protection is important because the sun’s UVA and UVB rays cause damage to the skin, which can result in wrinkles, fine lines and brown spots. The sun also damages cellular DNA, which can lead to skin cancer.

What is the minimum level of SPF we should be using, and why?

An SPF 30 is the minimum. SPF stands for Sun Protection Factor, and it refers to sunscreen’s ability to protect against the sun’s rays. As a multiple, it tells you how much longer your skin is protected than if it were unprotected.

For example, an SPF of 30 means that you can stay out 30 times longer than someone who is not wearing protection.

At high noon, a light-skinned person, without sunscreen, will burn in about 10 minutes. When protected with an SPF of 30, it will take that person 30 times longer to burn, (i.e. 300 minutes). So you can absolutely still get a sunburn wearing sunscreen with a SPF of 30. That’s why it’s important to reapply.

How much sunscreen should we be using for both face and body, and why? How often to reapply?

You should apply a large, egg-sized amount of sunscreen to your body and face. A good rule of thumb is that if you have leftover sunscreen from last June, you’re definitely not using enough. If you’re out all day in the sun, you should apply every two hours, and more frequently than that if you’re swimming and playing sports.

20

What ingredients should consumers look for in a sunscreen to get the best, broad-spectrum protection?

There are two types of sunscreens: chemical and physical. The most common, broad-spectrum products are chemical, and PABA-based. They’re ubiquitous, affordable, and very effective, but as of late, there have been some questions raised as to whether PABAs are totally safe when used in large quantities. Physical sunscreens contain zinc oxide and titanium dioxide but are sometimes considered to be thick and opaque. Physical blocks provide excellent protection, however.

Is there anything else we can do, lifestyle-wise, to protect ourselves from the sun?

In the summer months, always wear a hat, as it multiplies your sun protection by two. Be sure to wear sunscreen everyday, including in the winter. And if you have really pale skin, avoid the sun between the hours of 12 and 2 p.m., when its rays are most direct.

Dr. Frank Lista, M.D., F.R.S.C.S., plastic surgeon, is the founder and medical director of The Plastic Surgery Clinic, theplasticsurgeryclinic.com, which has created the Miracle 10 line of clinical anti-aging skincare products.

For more info, visit: miracle10.com

www.cosmeticsmag.com

MAY 2012 COSMETICS

Photo: Veer

SUN SMARTS

The first myth is that if you wear sunscreen, you’re good for the whole day. That’s not true. Your level of protection is dependent upon what SPF you’re using, and for how long it has been on the skin. If you’re swimming or sweating heavily, even when wearing a waterproof sunscreen, the SPF number decreases. Reapply after swimming or if you’re sweating a lot. There is also the misconception that a hat alone gives you adequate sun protection. A hat is only worth an SPF equivalent of 2 – that’s because so much of the sunlight the skin is exposed to is reflected. Wearing a hat is an excellent precaution to take when combined with an SPF. If you are wearing an SPF of 30 and a hat, you increase your SPF to 60. Finally, there is the misguided notion that you can’t get a burn on a cloudy day. Not true! The sun’s burning rays (UVA and UVB) penetrate the clouds perfectly well.

CAPITAL SOLEIL

HIGH UVA-UVB PROTECTION, ULTRA-COMFORTABLE TEXTURES: SUN PROTECTION BECOMES AN ENJOYMENT. 1. I SEE Women and men of all ages, the colour of her complexion complexion, her eyes, hair & tan.

2. I QUESTION

NEW

Identify client phototype & activity for which they want protection: pro • Do you tan easily? Do you burn often?

• For which outdoor activities do you need protection for for?

Consider client skin type, preferences & habits: • Do you have dry skin, oily skin, sensitive skin?

• Do you prefer cream, lotions or sprays?

3. I EXPLAIN To keep the sun on your good side, simply adopt the right righ behaviors. The threat comes from UVB and UVA rays.

UVB (Burning): mostly in the summer, stronges strongest between 10am and 2pm but represents only 5% of the th UV rays your skin is exposed to.

SPF is only a UVB index! index UVA (Age & Allergies): the invisible enemy. It is not felt by the skin and goes thr through windows all the way dow down to the dermis. Its negative effect e is only visible in the long term: aging, allergies and canc cancer.

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Dermatologists recommend a broad spectrum protection (UVB/UVA) with a minimum SPF 30, a re-application every 2 hours because with time your UVA-UVB protection declines.

100% SKIN TOLERANCE Our formulas follow a strict formulation charter: hypoallergenic, paraben-free, non-comedogenic, fragrance-free or with a hypoallergenic fragrance. All tested under dermatological control.

100% PLEASURE OF USE Textures for all skin type, and with ultra-comfortable textures: dry-touch and silky finish, fast-absorbing.

Counter Intelligence

by Jillian Vieira

Laying the Foundation Our fondness for formula and texture may differ, but when it comes to foundation, we can all agree on one thing: without it, we feel naked. Here’s our round-up of the top-selling foundations across the country.

ST. jOhn’S, nL

SaSkaTOOn, Sk VanCOuVEr, bC

wInnIpEg, Mb OTTawa, On

hOLT rEnFrEw, VanCOuVEr

rExaLL 8Th ST., SaSkaTOOn

giorgio armani Luminous Silk Foundation, $65

Covergirl Trublend Liquid Makeup, $13

“Luminous Silk helps me create a flawless canvas for any makeup look.

It blends easily into the skin, especially when applied with a brush. The texture is very smooth, making the skin feel silky, like you are wearing nothing at all.

Best of all, it lasts all day!”

- AnnA nenoui, MAster FAce Designer For giorgio ArMAni

22

“TRUblend Liquid Makeup goes beyond just matching your skin tone; it actually has colour spheres in the formula that merge with your skin. It provides great coverage and, because it matches almost perfectly, the look remains natural.

You couldn’t ask for more.”

- covergirl MAkeuP Pro, greg wencel

LOndOn drugS ST. VITaL CEnTrE, wInnIpEg revlon photoready airbrush Mousse Makeup, $19

ThE bay rIdEau CEnTrE, OTTawa

SEarS ST. jOhn’S aVaLOn, ST. jOhn’S

MaC Studio Fix powder plus Foundation, $32

Lancôme Teint Idole ultra 24h, $50

“PhotoReady Airbrush Mousse Makeup mimics the results of sitting in a professional makeup artist’s chair, and since it’s easy to use, you are the expert! The formula is silky and light-as-air, so it blends evenly and glides smoothly across the skin.”

“Because Studio Fix is a powderplus-foundation, it’s completely easy to use. The compact comes with a mirror and sponge applicator, so it’s perfect for when you’re on-the-go.

I recommend this product to women with normal to oily skin who like a powder finish.”

- JAcquie HutcHinson, revlon’s nAtionAl ProDuct trAiner

- MAc cosMetics senior Artist, cAitlin cAllAHAn

www.cosmeticsmag.com

“Teint Idole foundation has been a favourite for over 15 years because of its longwearing coverage and finish. Its legacy will continue with the new ‘Teint Idole Ultra 24h.’

This new formula offers longer wear, natural-looking coverage and a wide assortment of shades.”

- Antoinette ritonDo, lAncôMe’s nAtionAl trAining MAnAger

MAY 2012 COSMETICS

Nº1

EYE MAKE-UP REMOVER BRAND IN CANADA* YO U R T R U S T E D B R A N D S I N C E 1 93 3

INNOVATION

RENFORCILS

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WATERPROOF EYE MAKE-UP REMOVER LASH FORTIFYING COMPLEX Prevent loss of lashes during make-up removal with this refreshing gel, enriched with a lash fortifying complex. Formulated with the latest micellar cleansing technology. › Gentle and superior make-up remover, oil free › Protects and reinforces lashes

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This is why all of our eye make-up removers are formulated to be ultra-mild and ultra-effective › Tested under dermatological and ophthalmological control › 100% perfume free › Hypo-allergenic Discover why 1 Marcelle eye make-up remover is sold every minute* *Source AC Nielsen, all channels, 52 weeks ending February 11, 2012.

Ingredients 101

by Heather Marrin

Katafray trees are found across the dry forests of Madagascar, along the East coast of Africa. Its bark is used as a medicinal tonic and helps hydrate the skin.

Skincare Safari

as models donned a fresh twist on animal

prints and hues of tan on spring 2012 runways such as Michael Kors and Salvatore Ferragamo, ‘Safari Chic’ quickly became the catchphrase to describe one of the season’s hottest fashion trends. But it seems that fashionistas aren’t the only ones dreaming of Africa lately. Off the southern East coast of Africa you will not only find Madagascar, but also one of its hottest exports: katafray bark, sourced from the katafray tree. A light-coloured wood, katafray bark boasts a host of uses, ranging from reducing fever, increasing energy levels and, as an ingredient in skincare products, keeping skin looking radiant and healthy.

According to Marie-Claude Côté, national training director at Clarins Laboratories, katafray bark is not only as strong as ebony, when extracted in the form of an essential oil, it improves the look of the skin by encouraging its natural ability to hold and attract moisture. As a result, katafray bark has naturally become a household name in hydrating care on shelves across the country, specifically gaining popularity in a wide range of products from Clarins.

“Recent discoveries at Clarins on katafray bark found that it had a number of moisturizing properties that im-

24

proved the quality of the corneal layer of the skin,” explains Côté. As a refresher, the corneal layer of the skin is the superficial layer of the epidermis (the outermost layer of the skin), made up of keratinised cells. “By invigorating the skin’s natural hydration mechanisms, the essential oil from katafray bark helps not only restore moisture back in the skin, but seals it in, to maintain healthy levels of hydration,” she says. Skin is left smooth and supple, as opposed to dry and flaky, which is a common side effect from lack of moisture caused by environmental aggressors such as climate change or pollution.

While a trip to East Africa may seem like the first order of business, check your local ingredients lists before trotting the globe. Thankfully, you can experience the positive hydrating effects from katafray by way of a number of products on the market. From creamy hydration masks and gentle foaming cleansers, to your necessary daily moisturizers (don’t forget your sunscreen with SPF), there are a number of ways to experience the latest miracle worker from Madagascar.

Cosmetics picks: Ki-Crème Hydration and Eclat by Kibio, $37, Clarins Hydra-Quench Cream SPF 15, $49.

www.cosmeticsmag.com

MAY 2012 COSMETICS

Photo: Veer

Madagascar’s secret skincare weapon in the fight against dry skin

INTRODUCING SHISEIDO EXPERT REVIEWS: A PRODUCT TRIAL 140 YEARS IN THE MAKING!

To celebrate our 140th anniversary in 2012, Shiseido will be offering an exclusive opportunity to Canadian beauty consultants through Cosmetics Magazine all year long.

Shiseido trusts your expertise. In each issue, you’ll be invited to write in for your chance to be one of 140 lucky beauty consultants selected to test and review a signature Shiseido product!

Here’s what beauty consultants had to say about Shiseido’s cleansing foams from their Shiseido The Skincare, White Lucent, Benefiance and Pureness collections, our second giveaway of the year:

“The texture is gorgeous and a little goes a long way!”

“My skin was cleansed but not dry or tight, and it looked really radiant and glowing, not dull like some cleansers can leave my skin. Loved it!”

“This cleanser is for all skin types so I would recommend it to anyone! It will give everyone clean, soft and radiant looking skin! My skin looked better after first use and it felt squeaky clean.”

“With just a few uses, I started to get compliments on how much better my skin looked. I’ve always had good skin, but it’s been so much better since I started using the cleanser!”

“This cleanser is worth every penny.

A very small amount is all you need to work up a foamy lather. It smells great and feels great on your skin. Your skin feels amazing after, lightly moisturized and beautifully cleansed!”

The first 140 beauty experts who contact us will receive a full sized Shiseido Suncare Ultra Sun Protection Cream SPF 50 to try. To receive your product, send an e-mail to: cosmeticsmag@cosmetics.rogers.com or fax Cosmetics Magazine at 416-764-1704 and indicate “Shiseido Suncare” in the subject line.

Ask a Trainer

by Jillian Vieira

Big Day Beauty

Smashbox trainer Shawn Hlowatzki gives his tips for gorgeous at-the-altar makeup

On the mOst phOtOgraphed day

Make Your Lip Colour Last

of her life, a bride wants to look classic, beautiful and completely radiant.

We spoke with Shawn Hlowatzki, the Toronto-based national trainer for Smashbox Cosmetics, who shared his best makeup advice for looking camera-ready on the big day.

From the never-ending receiving line to the champagne toast, a bride’s lip colour will undergo a major endurance test. To give it staying power, Hlowatzki suggests first applying a lip stain in a hue that’s similar to the lipstick. Next, layer a nude liner that complements her complexion over the entire lip before finally painting the lips with lipstick. The nude liner will help bounce the lip colour outwards and give a more youthful, voluminous look to the lips. For touch-ups throughout the day, have the maidof-honour carry a long-lasting gloss in a shade that matches your lipstick.

When it comes to Old Hollywoodinspired wedding day makeup, Hlowatzki passes on a piece of advice to every bride: “Gleam and sheen is chic. Sparkle and glitter is cheap.” By combining a luminous tinted moisturizer (Hlowatzki likes Smashbox Sheer Focus Tinted Moisturizer in Luminous, $35) with your regular foundation, “you’ll create even, glowing skin that looks flawless even under a harsh camera flash,” he says. Then, perfect your skin by using a fan brush to lightly dust the face with slightly mattifying powder; you’ll create a soft, lustrous veil, “like lingerie for the face,” he says.

Smashbox Sheer Focus Tinted Moisturizer in Luminous, $35

Go Easy on the Blush Smashbox ReflectionHigh Shine Lip Gloss in Firecracker, $22

Smashbox Full Exposure Mascara in Jet Black, $22

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When the bride catches a case of wedding day jitters, it will be evident in her cheeks (read: a bright red flush).

In order to keep the look natural, use blush sparingly – especially around the apples of the cheeks where the rosiness will typically appear. “Your blush placement should follow an invisible line from the corner of your mouth to the top edge of the ear, not going past the corner of the eye,” says Hlowatzki. Contour your cheeks with bronzer below this custom line while adding a dusting of highlighter above it for gorgeous, dewy skin. www.cosmeticsmag.com

Play Up a Single Feature The biggest mistake brides make when it comes to their makeup?

Wearing too much of it. “Use your lips as an anchor,” Hlowatzki says, “and build the rest of your makeup around the amount of colour you put there.” Create balance with a retro red lip by applying a classic champagne eye shadow and accentuate your lashes by moving your mascara wand like a curling iron from the base upwards. (Opt for a waterproof mascara to counteract the inevitable tears of the day and keep makeup wipes onhand for potential smudges.) If you’re staying neutral on the lips, Hlowatzki likes a soft smoky eye that’s blended into a sunset-like effect. Whichever style you choose, be sure to stay within two shades of what you normally wear on your lips and eyes. “On your single most photographed day, you’ll want to look like you,” says Hlowatzki. “Have your real beauty shine through.”

MAY 2012 COSMETICS

Photo: Veer

Start with the Perfect Base

TESTED BY YOUR PEERS!

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OF BAs WOULD RECOMMEND IT TO THEIR CLIENTS! “All the dark spots on my forehead have become lighter.”

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“My skin is smooth and very even now.”

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Haircare 101 by Jillian Vieira

Colour Theory

John Frieda’s creative colour director Nicola Clarke offers her expert advice on getting a flawless dye job at home

only-the-essentials budget, or maybe you’re just a crafty, hands-on kind of girl. Either way, you’ve found yourself with a box of at-home hair colour wondering how to get results that’ll look like you’ve just stepped out of the salon. We spoke with John Frieda’s creative colour director and colourist to the stars, Nicola Clarke, who gave us a lesson on getting the perfect, personalized hue.

What should women be looking for when using an athome colouring kit to get the best results?

Before colouring your hair at home, you need to really consider what your true base shade is.

Nicola Clarke, Often women will pick up a hue creative colour director of that they love on the box rather John Frieda. than assessing their own colour first. To get the most realistic results, choose a tint that’s within two shades of your natural colour. Be sure to check that the dye’s level of permanence is what you desire or else you may be stuck with a colour you don’t like for longer.

28

How drastic can I go with at-home colouring kits?

I always advise against trying extreme colour changes with an at-home kit.

When you’re looking to do something dramatic, like going from dark brown to platinum blonde, it’s best to consult a professional colourist. From here, they can realistically tell you how light or dark you can really go. Getting your desired result, especially when going from dark to light, may need to be achieved through a gradual process with several salon appointments. It’s also important to consider the amount of maintenance and commitment this type of colour change requires before attempting it.

What are some tricks to getting salon-like colour at home?

Traditional hair colour formulas were difficult to apply, meaning it was tricky to get full, even coverage. New, more manageable formulas have a great consistency that is easy to massage into the hair and expands to hard to reach areas, without the drips or stains. Set aside enough time to apply www.cosmeticsmag.com

your colour and allow it to process.

Rushing even a single step creates room for error, which puts you at risk for less than perfect results. It’s also essential to keep your hair in tip-top shape before and after you colour with regular trims and deep conditioning treatments. The healthier your hair, the better your colour will look.

Why is the John Frieda Precision Foam Colour such a great option for at-home colouring?

With a range of 24 stylist-selected shades that cater to blondes, brunettes, redheads and women with black hair, everyone can find a luminous, salon-like colour that suits them.

Single-process dyes, like John Frieda Precision Foam Colour, also appeal to all sorts of women colouring their hair at home, such as those looking to boost their colour, cover greys, or create dynamic, all-over colour. The foam formula offers effortless application, which saturates every strand of hair, ensuring that you’re completely covered from the back of the head to the roots to the hairline.

MAY 2012 COSMETICS

Photo: Veer

maybe you’re on a strict,

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Scan here to see why Precision Foam Colour is truly revolutionary. johnfrieda.ca

Candice’s shade is 9N Light Natural Blonde.

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Beauty In-depth

by Kristen Vinakmens

Strokes of Genius

The artist with Lancôme’s Lora Spiga in Corno’s Soho studio

Clockwise from left: Corno’s signature portrait for Lancôme adorns the product packaging; SOS Pink Lipstick; Shimmery eyeshadows from the Golden Frenzy Color Design 5 Shadow and Liner Palette.

Art and beauty collide with Lancôme’s latest collection art are like parallel universes: A makeup artist painting a face is not unlike an artist putting a brush to canvas.

So when Lancôme pondered its next makeup collaborator, the brand honed in on one of Canada’s own art stars: Corno, a Quebec-born painter who creates grand-scale, pop-art-inspired portraits of hyper-glam women. For Lancôme, it was a match made in heaven: “A lot of the Lancôme team members are art and fashion lovers,” says Julie Tremblay, communications for Lancôme Canada, who had seen an exhibit of Corno’s colourful work.

“In an informal conversation — we were almost done with the Denis Gagnon project — we said: ‘What do we do next?’ It was like an epiphany: we all just screamed out: ‘Corno, Corno, Corno!’ We knew that she was just perfect; it was a matter of her being interested to work with us, and she was.”

Enter the new limited edition summer collection: Corno for Lancôme, which lands in stores in May. A worldrenowned artist who exhibits her work across the globe, Corno (born Joanne Corneau) first made her mark on the Montreal and Canadian art scene in the late 1980s and moved to New York 30

City in 1992, where she lives today.

Lora Spiga, Lancôme official makeup artist, travelled to Corno’s studio in Soho, where the two artists created the collection. Taking inspiration from the saturated hues of the portraits that surrounded them, Corno and Spiga hand-picked the products and colour palette: coral pink, soft beige, tangerine and gold. “The process was very creative, and close to the work that I do as an artist,” says Corno. “I was immersed in bright, vibrant colours.

I loved the idea of bringing such vibrancy to a brand that can be perceived as classic, and giving it a funkier touch.” The line comprises seven products: two shades of soft pink blush and pink nail lacquer, a powder foundation brush, a gold and iridescent eye palette and two lipsticks, one in neutral beige and the other, a punchy pink called SOS Pink – easily the star product in the line. “We wanted to integrate the same kind of vibrancy in the makeup as you see in Corno’s paintings, but in a practical www.cosmeticsmag.com

manner, to create beauty looks that would translate well into everyday life,” says Spiga.

Corno created a painting exclusively for Lancôme of a woman wearing the bold-hued colour collection. The image adorns the product packaging as well as a messenger bag filled with Lancôme products. “My inspiration led to the creation of a portrait of a woman that is feminine, fierce and playful,” says Corno, a description that could encapsulate her own beauty philosophy. “The more you know about yourself, the more you evolve, the more beautiful you become,” she says. “You have this beauty from within that is worth so much more because you are proud of yourself and carry yourself in a different way. I think it’s amazing to grow older because there is so much to learn and experience.”

Corno for Lancôme ($16 to $54) is available in May at Lancôme counters.

Messenger bag, $35, is available with the purchase of two products.

MAY 2012 COSMETICS

Photo: Painting, Corno. Lancôme on Infra Pink. Mixed media. 48x90. © Corno/ Sodrac 2012; all other images © Lancôme 2012

the worlds of beauty and

COSA

AWARDS 2012

Nominate a great service provider. If you know a cosmetician, beauty advisor, demonstrator, fragrance advisor, trainer or Vendor sales rep, nominate them today.

Teams are also eligible in both Department stores and Drug stores.

There are 17 categories

Each winner receives $1,000 Cash plus much more Nomination deadline: FRIDAY JUNE 15, 2012

COSA

AwArds 2012

OUTSTANDING SERVICE AWARDS CATEGORIES FOR: ENTRY DEADLINE: June 15, 2012

1 2

THE COSA DRUGSTORE TEAM AWARD

3

LIFETIME ACHIEVEMENT AWARD IN A DRUGSTORE

Presented to the team that best works together to provide superior customer service.

THE COSA DEPARTMENT / SPECIALITY STORE TEAM AWARD

Presented to the team that best works together to provide superior customer service.

Presented in recognition for best service in a drugstore with 25 years or more industry experience. PEER / VENDOR / RETAILER NOMINATED

4

LIFETIME ACHIEVEMENT AWARD IN A DEPARTMENT STORE

10

BEST SERVICE IN A DEPARTMENT OR SPECIALTY STORE

11 12

BEST SERVICE IN A DRUGSTORE

13

BEST SERVICE FOR A PART-TIME ASSOCIATE

Presented in recognition for best service in a department store or speciality store with 25 years or more industry experience. PEER /

5 6 7 8 9

Presented in recognition for best service in a drugstore with two years or less experience. PEER / VENDOR / RETAILER NOMINATED

ROOKIE OF THE YEAR IN A DEPARTMENT STORE Presented in recognition for best service in a department store with two years or less experience. PEER / VENDOR / RETAILER NOMINATED

BEST SERVICE IN A DRUGSTORE

14

BEST SERVICE IN A DEPARTMENT OR SPECIALITY STORE

15

Presented in recognition for the best service provided in a drugstore. RETAILER NOMINATED

Presented in recognition for best service provided in a department or specialty store. VENDOR NOMINATED

Presented in recognition for outstanding service given by a part-time cosmetician, beauty advisor or fragrance advisor in a drugstore or department store. PEER / VENDOR /

BEST SERVICE FOR A FRAGRANCE ADVISOR IN A DEPARTMENT STORE

Presented in recognition for best service for a fragrance advisor in a department store. PEER / VENDOR /

BEST SERVICE FOR A DEMONSTRATOR IN A DRUGSTORE / DEPARTMENT STORE

Presented in recognition for best service for a fragrance advisor in a department store. PEER NOMINATED /

VENDOR / RETAILER NOMINATED

16

Presented in recognition for best service provided in a department or specialty store. PEER NOMINATED

BEST SERVICE IN A DRUGSTORE

BEST SERVICE IN A DEPARTMENT OR SPECIALTY STORE

RETAILER NOMINATED

Presented in recognition for best service provided in a drugstore.

PEER NOMINATED

Presented in recognition for best service provided in a drugstore. VENDOR NOMINATED

RETAILER NOMINATED

VENDOR / RETAILER NOMINATED

ROOKIE OF THE YEAR IN A DRUGSTORE

Presented in recognition for best service provided in a department or specialty store. RETAILER NOMINATED

BEST SERVICE FOR A TRAINER DRUGSTORE / DEPARTMENT STORE

Presented in recognition for best trainer for cosmeticians, beauty advisors or fragrance advisors in a drugstore or department store. PEER NOMINATED / VENDOR / RETAILER NOMINATED

17

BEST SERVICE FOR A VENDOR SALES REPRESENTATIVE

Presented in recognition for best service given by a vendor sales representative. BEAUTY / FRAGRANCE ADVISOR,

COSMETICIAN NOMINATED

NOMINATION PROCESS

The COSA nominations can now be completed online!

Go to www.cosmeticsmag.com and click on COSA 2012 Nominations.

Then just follow the simple instructions.

Or if you prefer, you can download the nomination form and email or fax it back to us.

You can get the form at www.cosmeticsmag.com and click on COSA 2012 Nominations.

Questions?

Please contact Jillian Vieira at: 416-764-2498 or e-mail her at: jillian.vieira@cosmetics.rogers.com Good luck!

DeaDline for entries is June 15, 2012 PLEASE ANSWER THESE 4 QUESTIONS ensure tHat tHe noMinee’s naMe aPPears on all PaGes

1. In what way does the nominee consistently exceed customer expectations?

2. Please give an example (or examples) of the nominee’s ability to deliver superior customer service or how he/she provided special and /or unique services.

3. Give an example (or examples) of when the nominee had to overcome a negative situation in the workplace.

4. Give an example (or examples) of an extra special sale the nominee has made in the last year.

The more detail you use to describe the person that you are nominating, the better understanding the judges will have.

All questions must be answered to qualify, including address information. Thank you for supporting the COSA Awards!

CURRENT COSA SPONSORS

TM|MC

C O S M É T I Q U E S

Presented By

MAGAZIne

reCePtIOn sPOnsOr

PrInt sPOnsOr

entertAInMent sPOnsOr

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DANNY VENTURA Award-Winning National Trainer and International Spokesperson for Issey Miyake Parfums

INTRODUCING

L’EAU D’ISSEY POUR HOMME SPORT An invigorating, charged-up fragrance that taps into a man’s sports-driven side

THE STORY This energetic, masculine fragrance is targeted to the active man who’s passionate about the sport he engages in. From the 20-something snowboarding fanatic to the 60-year old who sticks to his rigorous yoga schedule, the fragrance appeals to all men with intensity and a competitive streak. The sportsman and his relationship with nature is explored in this unique scent with a fusion of earth, air and water.

THE NOTES Top: A citrusy blend of bergamot and grapefruit makes for a dynamic opening Middle: Spicy nutmeg adds an airiness and freshness to the scent Base: Earthy cedarwood and vetiver root offer a smoky base that lends character

THE BOTTLE Renato Montagner, an Italian architect, created the bottle with sport and technical equipment at the forefront of his design. The transparent glass bottle has been given a reflective treatment similar to that of ski goggles.

The cap has a textured, grip-like feel like the surface of the steering wheel in a sports car. Finally, the silver-hued nozzle has been engraved to emulate the etchings found on a carabiner, a tool used in rope-intensive activities, like climbing and sailing. The result is a sexy, cool bottle that evokes masculinity and a sense of control. “Men are very tactile,” says Ventura.

“They’ll see the bottle and want to touch it.”

TIPS FOR SELLING TO MEN: CREATE A DIALOGUE Hand him the bottle and let him describe the fragrance to you as he smells it. Ask him what the scent reminds him of. “He might say fresh air or being outside,” says Ventura. “From here, you can start a conversation about what activities he likes to do outside and develop a connection between the fragrance and the feelings he experiences when being active.”

DIRECT HIM TO WWW.SPORT-EMOTIONS.COM More and more, men are making fragrance an emotional purchase. L’Eau D’Issey Pour Homme Sport has tapped into this notion by giving men online access to exceptional video footage of guys performing extreme sports. These first-hand, helmet-perspective clips of mountain biking, kite surfing, base jumping and many others, elicit exhilarating feelings and engages them to learn more about the fragrance.

PRODUCT RANGE: Eau de Toilette: $70 for 50mL; $95 for 100mL All Over Shampoo: $40 for 200mL Deodorant Stick: $32

Congratulations Donna-Lee

We congratulate Donna-Lee Langton for being voted one of Canada’s Top Beauty Public Relations Professionals by Canada’s beauty editors.

We appreciate your contribution and dedication.

New beauty Remixing The Rose • Nina Ricci’s Fantasy Girl • Latest Miracle Creams

The Juice Fresh, green notes open the perfume, but lily of the valley is the star of this sparkling eau.

The lively lily is paired with heady lilac, along with rose and jasmine in this pretty floral scent.

The Jewel A leaf pendant necklace designed by Parisian couture jewellery house Gripoix adorns the bottle.

It features a green glass leaf lined in gold which holds a bell-shaped pearl.

The ends of the chain bear the “G” of Guerlain and Gripoix, along with a gold plaque inscribed with the bottle number.

The BoTTle The latest Muguet sports Guerlain’s signature “quadrilobe” shape, originally launched in the early 20th century.

A bulb atomizer delivers the perfume in a fine mist that channels Guerlain’s storied history as a perfumer.

Lucky Charm Great perfumes have the power to transport us to another place. For spring, Guerlain transports us to France with its seasonal fragrance Muguet, based on the lily of the valley. The bloom, which signifies good luck, is celebrated in May – said to be the most beautiful month of the year. To welcome spring’s arrival, each year, Guerlain introduces a new bottle of Muguet (originally introduced in 1906).

A rare, precious gift – only 1,345 bottles were created for this limited edition scent – it’s a fitting reminder to grab those beautiful, fleeting moments while we can.

Guerlain Muguet Eau de Parfum, 60mL, $400

MAY 2012 COSMETICS

www.cosmeticsmag.com

37

by Kristen Vinakmens

Glam Decadence

“The seduction is visible; it is a fragrance that fills a room. She wants to be noticed.”

Bottling the essence of fashion designer Roberto Cavalli

— Perfumer Louise Turner

The Roberto Cavalli Parfum bottle’s rounded shape recalls the curves of a woman, and is topped with a tiara-shaped golden cap in the form of Cavalli’s signature seal. The finishing touch: a tiger-print band adorns the bottle’s neck.

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o say that Italian fashion designer Roberto Cavalli is all about excess would be an understatement. For his fall 2012 show in Milan, he sent out models dressed in all manner of animal prints, furs and embossed leathers, along with jackets and pants encrusted with so many sequins and jewels they looked like reptile scales. In the words of the designer himself, “A strong personality is the sexiest thing.” So how do you capture such all-out glamour in a fragrance? Coty has done just that with the spring launch of the designer’s first fragrance: Roberto Cavalli Parfum, 38

an audacious scent for the woman who wants to be the centre of attention.

“The fragrance is attractive, sensual, luminous, colourful and powerful,” says Givaudan perfumer Louise Turner, the creator of the scent. “It has a real personality, a real signature. It’s daring, but not overdone.” The perfume is described as an ambery floral that makes an entrance, opening with spicy, sparkling pink peppercorn. At the heart is orange blossom absolute – (a nod to the designer’s wife Eva, who adores white flowers) – which evokes an ultra-feminine trail, and mirabelle, which Turner says gives an “opulent and rich” effect.

Tonka bean, benzouin, vanilla and an www.cosmeticsmag.com

unexpected note of balsamic round out the sensual and addictive finish. “In the fragrance, the almond, balmy and rich notes come from the Tonka beans and the benzouin,” says Turner. “They give support to the floral notes and underline the mysterious sides of the fragrance.” The scent, in short, is for a woman who exudes a natural self-confidence. “The seduction is visible; it is a fragrance that fills a room. She wants to be noticed,” says Turner. “The woman who wears the fragrance loves life, has a real ‘joie de vivre’. She knows what she wants. She is a ‘real’ woman.”

Embodying that woman is Italianborn model and actress Elisa Sednaoui, the face of Roberto Cavalli Parfum. In the advertising spot, Sednaoui plays the quintessential Cavalli woman, strutting through a regal mansion (trailed by a tiger, no less), wearing a daringly lowcut silk tiger-printed gown, capturing the attention of all in the room. On working with the tiger, named Gilda, Sednaoui says she was inspired. “Gilda was unbelievably beautiful – so big, and so elegant,” she says. “Like Cavalli.

I think taking inspiration from animals, on their way of living and their instincts, is very important. We have to allow our animal side to come alive.

So seeing Gilda was kind of the expression of what we were looking for in the character. The message was: Please don’t go unnoticed!”

The Roberto Cavalli Collection is available at The Bay, Sears, Holt Renfrew, Shoppers Drug Mart and select drugstores across Canada and priced between $42 and $105.

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Photo by Cédric Buchet

Fragrance Spotlight

Fragrance Special

REINVENTING

THE ROSE

Is perception affecting your ability to stop and smell the roses?

Adriana Ermter explores the delicate bud’s perfumed past to illustrate how new interpretations and fancy mix-mastery are reinventing the classic floral and, our appreciation for it.

Photo: Veer

W

hen it comes to fragrances, I like to think of myself as an equal opportunist and, yet, I have to confess: sometimes I’m a rose-ist. It happens involuntarily, during the first millisecond of encountering a rose-based scent, when suddenly, briefly, I’m in shudders. I try not to. I’m not proud of it. Although ironically, there hasn’t been a Bulgarian, damask, or Moroccan bud-based juice I haven’t added to my collection.

Wandering down the perfume aisle in a boutique, drug or department store, I actually find it impossible to not stop and smell the roses. Even when I purposefully swish past Dolce & Gabbana’s Rose the One, Lush’s Imogen Rose, L’Artisan Parfumeur’s Drôle de Rose or Le Labo’s Rose 31 – their label, the red flag to my inner bull and matador – I’ll inevitably pick up Clinique’s spicy chypre, Aromatics Elixir; Caron’s sweet vanilla, Parfum Sacré; or Chanel’s woody animalic, Cuir de Russie and spray it on. All, I might add, contain more than a droplet of the flower swirled inside. And despite (or maybe it’s insurgent to) my curious pretense, Frédéric Malle and nose Ralf Schwieger’s genius, cosmetic interpretation, Lipstick Rose, is my current go-to scent for Sunday brunch with the girls.

MAY 2012 COSMETICS

Chandler Burr, author of The Perfect Scent and curator of the new Center of Olfactory Art at New York’s Museum of Arts and Design, explains this aversion as an auto-pilot reaction. “When I hear people say ‘I don’t like rose,’” he says, “I think they’re saying, ‘I wouldn’t like to smell like my grandmother’s old rose perfume.’” He’s right, of course.

My snooty reflex resonates from memories of powder puffs and church pews, lace doilies and proper manners, strict rules and growing up. Perhaps, rightly so, after all, the flower is steeped in tradition, reaching far back into history’s archives. “Roses have been iconic in Western literature for at least a thousand years,” affirms Burr. “In a different artistic medium – going from writing to scent – rose is not only easily recognizable, it is, I think, olfactorily speaking, a broad spectrum. It has green aspects and fresh citrus aspects, along with its huge floralcy.”

This easy to identify quality and, better still, ability to play nicely with other notes is, in part, why the rose has been an iconic ingredient in perfumery since 1921, when Parisian nose Ernest Beaux and the legendary Coco Chanel put their heads together to create the first bottle of Chanel No°5. Jacques Guerlain’s classic Shalimar parfum www.cosmeticsmag.com

followed suit in 1925, as did Lanvin’s Arpège in 1927 and Nina Ricci’s L’Air du Temps in 1948 – all reinforcing the delicate bud’s power and chameleonlike capabilities.

Since then, noses from fragrance laboratories from Paris and Grasse, France to Zurich and New York City have inspired a proverbial rose garden to bloom, including fantastical concoctions such as Juliette Has a Gun’s 2006 tropical punch-smelling rose, Miss Charming; Montale’s 2008 spicy wood-steeped incarnation Black Aoud for men; and Annick Goutal’s 2010 juicy pear-infused version, Rose Splendide.

“Great scent artists like Francis Kurkdjian, Dominique Ropion and Jérome Epinette are transforming rose; smell, respectively, the astonishing works of art that are Rose Barbare, Portrait of a Lady, and Rose Noir,” adds Burr. “And the material is absolutely contemporary, the works of art, state of the art.”

Art, tenaciously crafted by these experts, that evokes different sensations and emotions with every inhalation. At least that’s how I feel breathing in this season’s mix-mastered options. The talented perfumers, working in conjunction with the olfactory houses of Chloé, Diptyque, Givenchy, Paco Rabanne, Viktor & Rolf and Yves Saint Laurent have each cast the archetypal flower into new and complex compositions that have nothing to do with prim and proper ablutions. Highly finessed and worthy of a second spritz, these new scents are as unique in spirit as they are in their contemporary reinterpretation.

And the best part: while the rose is undeniably the foundation for each eau, I’ve yet to shudder. ➝ 39

Fragrance Special

HERE ARE THIS SEASON’S SIX NEW INTERPRETATIONS OF THE ROSE:

CHLOÉ, L’EAU DE CHLOÉ ($82, AT THE BAY, HOLT RENFREW, MURALE, SHOPPERS DRUG MART, PHARMAPRIX AND SEPHORA)

VIKTOR & ROLF, FLOWERBOMB LA VIE EN ROSES ($125, AT THE BAY AND HOLT RENFREW)

The nose: Michel Almairac The rose: The damask rose.

The remix: Zesty citrus notes with

The nose: Olivier Polge The rose: The Turkish rose.

The remix: Zingy bergamot and

warm wood and spicy patchouli.

mandarin, fresh lily of the valley, crisp green notes, warm pink peppercorn and sensual amber and patchouli.

The rationale: Typically, rose scents were blended with dark, powdery and animalic notes. “This rose is sparkling and young,” says Polge. “It has nothing to do with the old-fashioned soapy roses our grandmothers used to wear.”

The scent: Fresh, colourful and rich. “Like an explosion of happiness,” explains Polge. “For me it is like a whirl of floral, fizzy and ambery woody notes.”

The fragrant symbolism: The perfume’s name translates: ‘Life in Pink,’ “which means it makes you feel happy, like in the famous Edith Piaf song, La Vie en Rose,” says Polge.

“Rose is, and will continue to be, one of perfumers’ cherished flowers. It is important to show the potential of an iconic ingredient of perfumery and show it is still contemporary, seductive and, even, how trendy it can be.”

The rationale: While Chloé’s per-

fume signature is the rose, L’Eau de Chloé comprises 22 per cent natural rose water – derived from distilling thousands of rose petals – an abnormally high concentration in perfume. “The rose is loved for its beauty, prized for its colour tones and honoured since ancient times by many poets and writers,” explains Almairac. “It is the same particularities for its olfactory side.”

The scent: Thanks to the generous infusion of rose eau, this floral chypre has “an elegant freshness and a lot of character and originality.”

The fragrant symbolism: “The rose is a strong symbol of perfumery. An everlasting flower, which sublimates all fashions and trends to maintain its position as queen of flowers,” says Almairac. “It is feminine, stylish and romantic. It is also among the most mysterious.”

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DIPTYQUE, EAU ROSE ($48 TO $98, AT HOLT RENFREW)

The nose: Fabienne Mauny The rose: The damask and the cen-

tifolia roses.

The remix: Tangy bergamot and juicy blackcurrant with balmy and fleshy honey, cedarwood and white musk.

The rationale: An ode to “Les Florales,” Eau Rose is the latest incarnation in the brand’s four-year-old collection of scented waters. This new olfactory composition was designed “to celebrate the multiple aromas of the flower,” says Mauny.

The scent: Thanks to the infusion of rose water, the overall effect is fresh and natural. “It’s like taking an olfactory stroll,” explains Mauny. “It changes as the hours go by and melts into the scent of the person wearing it.”

The fragrant symbolism: “According to the legend,” says Mauny, “the rose was originally white and symbolized purity, but turned red when Cupid accidentally spilled a glass of wine on it, transforming it into a symbol of passion.”

The packaging: An ink drawing emblazoned on the bottle evokes the symbol of the universal rose.

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PACO RABANNE, BLACK XS L’EXCÈS FOR HER

YVES SAINT LAURENT, PARIS PREMIÈRE ROSES

($75, AT SEPHORA AND SELECT DRUGSTORES)

($75, EXCLUSIVELY AT THE BAY)

The nose: Emilie Coppermann The rose: Rose absolute – an extrac-

The nose: Sophia Grojsman The rose: The Centifolia rose.

The remix: Fresh and green lily of the

tion from centifolia and damask.

The remix: Uplifting neroli, spicy pepper, heady jasmine and sensual cashmere wood.

The rationale: “This fragrance is all about seduction,” explains Coppermann. “Rose absolute represents the sensual and creamy facets of a rose petal. It is a symbol of femininity and gives a sophisticated touch to the exuberant jasmine, a flower that blooms during the night, like a rock star.”

The scent: Powerful, velvety and smooth. “I created it to be more vivid and exuberant by associating the rose with the nocturnal, queen-of-thenight jasmine,” says Coppermann.

The fragrant symbolism: “Aphrodite’s son, Cupidon, accidentally shot arrows into a rose garden and the sting of the arrows caused the roses to grow thorns. When Aphrodite walked in the garden and pricked her foot, she gave the rose their colour; she also dropped a bottle of perfume, which gave the roses their scent.”

valley; pretty and delicate peony, violet and orange flowers; and voluptuous and warm musk and sandalwood.

The rationale: An iconic scent, the original Paris made it’s parfum debut in 1983 and has since remained a classic; Première Roses is the line’s 12th eau. “The rose is a big part of the fragrance’s signature,” explains Grojsman. “It stays connected to the original Paris perfume, which is based on a generous bouquet of violets and roses with the sparkling effect of the Eiffel Tower in the midnight air.”

The scent: Gorgeous, like a luminous spring evening. “It is textured and crisp and it offers all the freshness and sensuality of a bouquet,” says Grojsman. “I wanted to create the sensation of an armful of fresh roses.”

The fragrant symbolism: The romantic city of lights. “Just as the Eiffel Tower is the symbol of Paris,” says Grojsman, “The rose is, and will remain, one of the strongest symbols of femininity.”

MAY 2012 COSMETICS

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GIVENCHY, VERY IRRESISTIBLE ELECTRIC ROSE ($68, AT THE BAY, SHOPPERS DRUG MART AND SEPHORA)

The nose: Françoise Donche The rose: A blend of five roses.

The remix: Zesty, fruity and floral

citrus, cranberries and violets with subtle woody musk.

The rationale: First launched in 2003, this is the 20th incarnation (inclusive of five men’s fragrances) of the Very Irresistible parfum. “The image of the flower is very prevalent in fashion this season,” explains Donche. ”The perception of the rose has evolved over the last decade and is no longer considered old-fashioned.”

The scent: Luminous and watery with a fresh, soft quality that is “simple, spontaneous, modern, youthful and enticing,” says Donche. “It is a joyful message that is easy to understand and brings a positive energy.”

The fragrant symbolism: “A popular French song says: ‘Just like a rose that one reaps, no reason you took my heart, passing my house,’” says Donche. “This song describes perfectly the rose’s dreamy and powerful ability to attract.”

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Cover Story

by Kristen Vinakmens

dream girl Florrie and Nina Ricci greet spring with a whimsical new fragrance

In the mInI-movIe for the new nIna rIccI fragrance, Nina Fantasy, a gamine girl – Florrie, the face and voice of the perfume – opens up a treasured box of the apple-shaped scent and unleashes a whimsical wonderland in her sun-dappled Parisian apartment, complete with animated floating flowers, balloons and butterflies. In short, springtime comes to life in Florrie’s abode.

The limited edition scent, Nina Fantasy, is the second fragrance fronted by Florrie, a singer from the U.K. (her first was Nina L’Elixir). A fruity floral scent, Fantasy features crisp pear, mandarin and bergamot at the top, heliotrope, Bulgarian rose absolute and cherry blossom at the heart, and a sweet finish of vanilla bourbon absolute and brown sugar. Packaged in a white porcelain bottle playfully dotted with hot pink and gold apples and butterflies, Fantasy, both with its juice and flaçon, deftly captures dreams of spring. “It’s very floral and fruity and it reminds me of summer,” says Florrie of the scent. “It’s definitely making me look forward to spring.”

Florrie was born Florence Arnold in 1988, but her par42

ents dubbed her “Florrie” from a young age: “Both my mom and dad had an Auntie Florrie,” says the musician and now model, and the name stuck. Florrie has been in the music business since 2008, (initially as a drummer working with acts such as The Pet Shop Boys and Girls Aloud), but was encouraged by producers to set out on her own. In 2010, she became an independent solo singer and musician, releasing much of her infectious, electronic-infused pop music for free online. Her EPs have charted high on iTunes both in the UK and the US and she’s since toured extensively around the world.

In 2010, Florrie signed with Nina Ricci as the face of L’Elixir, which no doubt helped her career flourish. “I was a very new artist and it was an amazing opportunity to get myself and my music out there,” she says. “They knew I wasn’t a model – that I was a musician – and they really liked that. I think a lot of people have definitely discovered my music through Nina Ricci.”

When it comes to fragrance, Florrie lets her mood determine her choice of scent. “I started wearing perfume when

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MAY 2012 COSMETICS

“The great thing with Nina Fantasy is that you can wear it during the day and into the evening,” says Florrie.“It’s very floral and fruity and it reminds me of summer.”

I was a teenager, and I remember my grandma wearing it,” she says. “But I don’t necessarily wear it every day; if I’m working in the studio, I’ll be in a rush to get there so I need to get ready as quickly as possible. But I’ll definitely wear fragrance when I go out in the evening. The great thing with Nina Fantasy is that you can wear it during the day and in the evening.” Florrie gravitates to floral scents and cites lily as one of her favourite notes, but she shies away from perfumes that overpower, which is why she’s drawn to Fantasy. “I like the scent of the perfume when you have worn it for a couple of hours and you can kind of smell the vanilla,” she says. “It’s very sweet when you put it on, but then it fades a bit throughout the day.”

As for beauty, the singer takes a minimal approach to her makeup routine: “Day to day, I don’t wear a lot – just a tinted moisturizer and a bit of mascara,” she says. When going out at night, though, Florrie goes for a strong lip or smokey eye, but never highlights both features at once. Her favourite lipstick: MAC Morange, a bold orangey-red. “I also have makeup-free days. I think it’s really important to MAY 2012 COSMETICS

give your skin a break,” she says.

Florrie recently completed a full album and is now pondering whether to stay the independent route or sign with a major label. “I spent the last two years building up a fan base and doing gigs – just being really creative and trying to figure out my sound,” says Florrie. “It’s been really amazing, to build that up. And it’s not just in the UK – it’s been all over the world. That’s the great thing about releasing music online is that anyone can access it.”

While she delights in the idea of daydreams and fairytales, and cites Alice in Wonderland as a personal favourite, Florrie prefers to find inspiration from the world around her. “It all comes from personal experience; it can be seeing some people talk on the bus or watching something on TV, or hearing another song,” she says. “I think that it’s good just to keep an open mind and just be inspired by everyday life.”

Nina Ricci Nina Fantasy Eau de Toilette Spray, $68, is available now at select drug and department stores.

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Beauty Star

THE MIX MASTER

Why did you choose fragrance as a career?

I like the world of fragrance, which is for me a language that does not use words and which has a very strong meaning.

Who or what has had the most influence on your career in the fragrance industry?

Jacques Polge, creator of chanel perfumes

there have been many different influences during my career, whether from the world of art and fashion or the culture of chanel.

Describe a typical day for you.

the day starts with a review of our work from the day before. We evaluate the formulae we wrote yesterday while our sense of smell is fresh. this invariably leads to new versions of the formulae that will probably be weighed and evaluated again before the end of the day. as our responsibilities cover all creative and technical aspects of fragrance, we will then spend much time discussing and making decisions on matters such as quality of ingredients to buy; extraction techniques; communication texts; legislation; market news and research and manufacturing.

Where do you derive inspiration for new fragrances?

every fragrance has a special story and inspiration can come from anything and anywhere. the important thing is to be inspired.

Photo:

There are perfume legends, and then there’s Jacques Polge. As the in-house perfumer for Chanel, he has created such iconic scents as Chanel Coco, Coco Mademoiselle and Égoïste. Polge was born in 1943 and grew up in France’s Provence region, and vacationed in Grasse, known as the mecca of the fragrance industry. He did a degree in English literature before he began a perfume apprenticeship in Grasse, and later worked for perfume house Roure-Bertrand-Dupont (now Givaudan). He became Chanel’s in-house perfumer in 1978.

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maY 2012 COSMETICS

How do you encapsulate the Chanel brand into a fragrance?

It comes naturally by using the best raw materials and by adding in all creations a dose of mystery.

How do you set about creating a fragrance?

Do you have a “process”?

Yes. We start by rapidly defining the identity and context of the fragrance. There may be several ideas at first. The rest of the development will be refining the idea.

Polge’s Legacy of Scent

Which of your fragrance creations are you most proud of, and why?

Coco Mademoiselle. I see a lot of women who love and wear this fragrance.

What inspired the creation of Allure Homme Sport Eau Extrême?

“Surfing”, the idea of extreme physical effort.

Do you have a dream fragrance you’re dying to create but haven’t yet?

The fragrance I am dreaming is the next one.

1984 – Chanel CoCo: A warm and elegant spicy Oriental that blends rose and jasmine with clove, cinnamon and sandalwood.

1990 – Chanel ÉgoÏste: Tangerine and coriander commingle with sandalwood and vanilla at the drydown for a woody, spicy juice.

2001 – Chanel CoCo MadeMoiselle: A fresh Oriental with citrus, rose and jasmine and musk and vanilla at the drydown.

2002 – Chanel ChanCe: Refreshing mix of florals combined with sweet and spicy notes. Perfect for a younger fragrance wearer.

What do you love most about your job?

I love every aspect of it. It’s a job where there is no boundary between work and leisure.

What advice would you offer someone just starting out in the beauty industry?

Good luck. Talent is important but it is a very small and competitive world.

What do you think will be the next big trend in fragrance?

Trends are perhaps ‘expectations’ and these follow changes in society. Sometimes fragrances defy these. The next trend will follow the next Chanel launch.

What would you say are the biggest consumer misconceptions when it comes to fragrance?

Perhaps in the way or where we should wear our perfume.

There are no rules apart from, “there is no need to rub your skin!” Gabrielle Chanel said, “Put perfume where you want to be kissed.” Things are simple. People like what smells good. Quality in a fragrance is perhaps instinctively detected. It is perhaps for this reason that Chanel fragrances are successful.

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2012 – Chanel 2010 – Chanel Bleu allure hoMMe sport de Chanel: eau extrÊMe: A woody aromatic that blends citrus and woods, for the man An aromatic musk with mint, Clary Sage, pepper and woods. who defies convention.

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In Store: Fragrance

by Jennifer Keen

Hanae Mori No. 6 A soft floriental for her NOTES: Top: Tangerine, neroli and bergamot Heart: Jasmine, orange blossom, green roses, peony and heliotrope Base: Vanilla, toffee, sandalwood, musk and benzoin

Issey Miyake L’Eau d’Issey Summer & L’Eau d’Issey Pour Homme Summer A fruity floral for her and a woody citrus for him NOTES: L’Eau d’Issey Summer Top: Rose water and pear Heart: Peony and carnation Base: Woods and osmanthus L’Eau d’Issey Pour Homme Summer Top: Mandarin and yuzu zest Heart: Cardamom and sage Base: Amber and vetiver

FAST FACTS: • No. 6 is a nature-conscious scent, made in part with power from alternative sources such as wind and sun.

• The scent was created to honour the butterfly, a creature of beauty that appears in the fashion designs of Madame Hanae Mori.

Eau de Parfum: 100ml, $133 Available May exclusively at Holt Renfrew.

A fresh, spicy scent for him NOTES: Top: Bergamot, mint, ginger and lemon-tree leaf Heart: Amyris wood and black pepper Base: Musk FAST FACTS: • Pop star and actor Justin Timberlake takes the wheel of a sports car in the fragrance’s ad campaign.

• The flamboyant colour red, used to accent the icy frosted-glass bottle, represents the determination and passion of the sporting attitude.

FAST FACTS: • The L’Eau d’Issey Summer scents were inspired by the stillness and silence of the desert.

• Since 1995, the summer scents have been reinvented each year.

Eau de Toilette: 50ml, $65; 100ml, $85; Deodorant Spray: 150ml, $25; Hair and Body Shower Gel: 200ml, $28 Available May at the Bay, Shoppers Drug Mart and Sephora.

L’Eau d’Issey Summer Eau de Toilette: 50ml, $74; L’Eau d’Issey Pour Homme Summer: 50ml, $68 Available now at Sears and May at the Bay, Holt Renfrew, Sephora and Murale.

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Givenchy Play Sport

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MAY 2012 COSMETICS

In Store: Fragrance

Azzaro Pour Homme L’Eau A fresh, invigorating fragrance for him NOTES: Top: Citron, yuzu and grapefruit Heart: Lavender, geranium and foliage accords Base: Musky notes, vetiver, patchouli and sandalwood

Fendi Fan di Fendi Eau de Toilette A citrusy floral for her NOTES: Top: Pear, green tea, blackcurrant, lemon and tangerine Heart: Jasmine and broom flower Base: Leather and patchouli

FAST FACTS: • L’Eau d’Azzaro is a lighter version of the more intense Azzaro Pour Homme.

• The campaign stars Enrique Iglesias, the face of Azzaro Pour Homme since 2009.

Eau de Toilette: 50ml, $56 Available May for a limited time at the Bay, Sears and Shoppers Drug Mart.

FAST FACTS: • Fan di Fendi Eau de Toilette is a fresher interpretation of the original fragrance, Fan di Fendi Eau de Parfum.

• Like the original scent, the Eau de Toilette’s rectangular glass bottle dons the legendary double F from the Fendi Baguette bag.

A fresh floral scent for her NOTES: Top: Nashi pear, peach nectar and apple blossom Heart: Lily of the valley, hyacinth and orchid petals Base: Amber, white musk and sandalwood FAST FACTS: • Summer Essence is the fourth addition to the jeweltoned Essence collection.

• The fragrance’s violet hue was inspired by the amethyst — a gemstone highlighted in the David Yurman Jewelry Collection.

Eau de Toilette: 50ml, $77; 75ml, $92 Available May at the Bay, Shoppers Drug Mart and Sephora.

MAY 2012 COSMETICS

David Yurman Summer Essence

Eau De Toilette 100ml, $90 Available May for a limited time at the Bay, Holt Renfrew and Murale.

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In Store: Fragrance

Stella McCartney L.I.L.Y A sensual, earthy fragrance for her NOTES: Top: Truffle Heart: Green notes and lily of the valley Base: Oak moss

Ralph Lauren Big Pony Fragrance Collection A quartette of unique fruity fragrances for her NOTES: 1. The Sporty Fragrance: Blue lotus and grapefruit 2. The Sensual Fragrance: Cranberry and Tonka mousse 3. The Free-Spirited Fragrance: Pear and mimosa 4. The Stylish Fragrance: Wild cherry and purple amber

FAST FACTS: • L.I.L.Y captures two contrasting notes – lily of the valley and truffles – which are each available at different times during the year.

• The ad campaign features the effortlessly gorgeous Polish model, Malgosia Bela, photographed by David Sims.

Eau de Parfum: 50ml, $90; 75ml, $115 Available now at Holt Renfrew, select Bay and Sears stores, Shoppers Drug Mart and Sephora.

FAST FACTS: • The collection celebrates today’s multifaceted women who can no longer be defined by a single aspect of their lives.

• The four bottles are each a different bright colour, boldly displaying their corresponding number and Ralph Lauren’s signature Polo pony.

Diane Diane von Furstenberg A feminine woody floral for her NOTES: Musk, patchouli, myrhh, violet and frangipani blossom FAST FACTS: • Diane was inspired by Furstenberg’s two favourite flowers, violet and frangipani.

• The elegant and sensual bottle was modeled after one of Furstenberg’s favourite bracelets.

Eau de Toilette: 50ml, $75; 100ml, $104; Eau de Parfum: 50ml, $98; 100ml, $127; Body Lotion: 200ml, $52 Available May at Holt Renfrew, Murale and Sephora

Eau de Toilette: 50ml, $65 each; 100ml, $85 each Available now at drug and department stores.

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Emily is wearing New Color Show™ Nail Polish in Fuchsia Fever. ©2012 maybelline Canada

In Store: Fragrance

Marc Jacobs Daisy Petite Flowers On the Go! Bright and sunny florals for her NOTES: Daisy Eau so Fresh Eau de Toilette Top: Ruby red grapefruit, raspberry and green leaves Heart: Violet, wild rose and jasmine petals Base: Musk, plum and cedarwood Daisy Eau de Toilette Top: Wild strawberry, violet leaves and ruby red grapefruit Heart: Gardenia, violet petals and jasmine petals Base: Musk, vanilla and white woods

Heidi Klum Summer Shine A sparkling, fresh floriental for her NOTES: Top: Lemon, bergamot and orange Heart: Sunflower, passion fruit, white heliotrope and pear Base: Iris, musk and sandalwood

FAST FACTS: • The Petite Flower sprays fit easily into your handbag or carry-on and make the perfect travel accessory.

• The retro rounded glass and plastic flowers put a new spin on the iconic Daisy design.

Flowers: 20ml, $42 each Available May for a limited time at the Bay, Holt Renfrew, Sears and Sephora.

FAST FACTS: • Summer Shine is a bright and refreshing interpretation of Klum’s first fragrance, Shine.

• Klum created the fragrance to tell the story of the eternal romance between the sun and the sea.

A narcotic white floral for her NOTES: Top: Gardenia, tuberose and neroli Heart: Jasmine, white lily and benzoin Base: Vanilla, amber and musk FAST FACTS: • Truth or Dare was designed to represent the unexpected dualities that occur within nature and ourselves.

• Madonna wanted to create a fragrance because of her belief that the smell is the most primal of the senses; her oldest memory of her mother was the gardenia and tuberose perfume that she wore.

Eau de Parfum: 50ml, $65; 75ml, $75; Body Lotion: 200ml, $39; Shower Gel: 200ml, $35 Available May at the Bay, Sears, Sephora, Shoppers Drug Mart and Jean Coutu.

Eau de Toilette: 30ml, $35 Available now for a limited time at Shoppers Drug Mart and other select drugstores.

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Madonna Truth or Dare

www.cosmeticsmag.com

MAY 2012 COSMETICS

In Store: Fragrance

Chanel Allure Homme Sport Eau Extrême A fresh, musky scent for him

Opium Vapeurs de Parfum A light reinterpretation of the classic Opium for her NOTES: Top: Mandarin and pink pepper oil Heart: Orange flower absolute, jasmine absolute, incense and nutmeg oil Base: Amber, woods and vanilla

NOTES: Top: Mint, Sicilian mandarin rind and Moroccan cypress Heart: Clary sage and black pepper Base: White musk, Tonka bean cedar and milky sandalwood FAST FACTS: • Eau Extrême is the third Sport scent in the Allure Homme line of scents, which first launched in 2004.

• Pro big-wave surfer Danny Fuller is the face of Eau Extrême, while noted film director Kathryn Bigelow helmed the advertising spot for the fragrance.

Eau Extrême, 50ml, $72; 100ml, $93 Available now at Chanel counters.

FAST FACTS: • Unlike the heady spiciness of the original Opium (launched in 1977), Vapeurs de Parfum is like a hazy mist that contrasts freshness and intensity.

• The fragrance is packaged in a sleek, blush-toned frosted glass flaçon topped with a luxe gold spritzer cap. The accompanying box has a rose metallic finish and is emblazoned with Opium’s emblematic acanthus leaves in gold.

A floral layering collection of Philosophy’s iconic scent for her NOTES: Top: Mandarin orange, grapefruit and bergamot Heart: Freesia, rose and jasmine Base: Musk, fresh greens and passion fruit FAST FACTS: • Amazing Grace was the result of Philosophy founder Cristina Carlino’s mission to create a clean, approachable scent.

• The award-winning, best-selling scent started as a spray fragrance and is now available in many other products such as shampoo, shower gel and lipgloss.

Gift Set: 60ml spray fragrance, 60ml perfumed hand cream and Graceful pink nail polish, $59 Available now for a limited time at Sephora, select Shoppers Drug Mart and the Bay locations.

Eau de Toilette Légère: 50ml, $60; 125ml, $115 Available June at drug and department stores.

MAY 2012 COSMETICS

Philosophy Amazing Grace Mother’s Day Layering Collection

www.cosmeticsmag.com

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Skin Solutions

by Kristen Vinakmens

Fountain of Youth The latest anti-aging miracle creams and potions to revolutionize the skincare industry

The Skin Shield EstéE LaudEr rE-Nutriv rE-CrEatioN, from $475 to $1,000, ExCLusivELy at HoLt rENfrEw

tHE promisE: Estée Lauder scientists mined the depths of the Antarctic Ocean to uncover the secrets of skin cell survival with its Re-Nutriv Re-Creation line of day and night regimens. Comprised of a Face Crème and Night Serum, along with an Eye Balm and Night Eye Serum, Lauder’s most luxurious skincare yet uses precious and rare ingredients to act as a ‘virtual shield’ against time to sustain more youthful skin, while the eye treatments help brighten and de-puff the eye area.

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tHE tECHNoLogy: The brand’s latest wonder ingredient: Glacial BioExtract, a glycoprotein discovered at the bottom of a glacier, which has the ability to thrive in harsh conditions.

After undergoing a rigorous, eightstep extraction process, scientists revealed its skin-renewing benefits: helping to boost skin’s natural elastin production and enhance its hydration levels. The new technology combines with Lauder’s signature Life-Renewing Molecules, from the original Re-Nutriv line, found here in its most potent concentration yet, which help repair and restore skin. Another gem of the sea, the brown algae padina, added to the Face Crème and Night Serum, regulates calcium levels and helps strengthen skin’s moisture barrier. “[Padina] enables the calcium in your skin to perform its natural www.cosmeticsmag.com

age-fighting tasks, supporting the skin by protecting it from the effects of the environment,” says Nadine Pernodet, executive director of skin biology, research and development for Estée Lauder. Re-Nutriv ReCreation’s cocktail of ingredients is seemingly endless: South sea pearls impart a dewy glow; Hawaiian deep sea water and colloidal gold help calm and soothe; and plant-based oils such as evening primrose, Tahitian Monoi, African Moringa and Amazon açai nut oil provide antioxidant protection, vitamins and minerals and intense moisture. “These three essential components – new nourishing oil textures, the Glacial BioExtract, and ReNutriv’s Life-Renewing Molecules – sustain the health of cells and slow down the aging process,” says Pernodet.

MAY 2012 COSMETICS

Skin Solutions

The Radiance BooSTeR chanEl lE Blanc, from $61 To $175

ThE PromisE: Inspired by Coco Chanel’s love of pearls (said to reflect a flattering glow onto the face), the Chanel Le Blanc line of products (containing a Brightening Concentrate, Moisturizing Cream, Moisture Lotion and Foam Cleanser) seeks to restore radiance and luminosity to skin, helping correct existing dark spots and preventing new ones from forming.

ThE TEchnology: As we age, skin

loses its natural radiance as a result of oxidation from environmental stressors such as UV rays and pollution, which can trigger the overproduction of melanin and lead to dark spots.

Nine years in the making, Le Blanc’s potent TXC molecule, activated by naturally occurring enzymes in our skin, helps regulate this process and thereby visibly brighten skin, says Armelle Souraud, Chanel scientific

MAY 2012 COSMETICS

communication manager. In addition, pearl protein extract, derived from the Japanese Akoya pearl oyster, targets the cell proteins carbonyl, found in the uppermost layers of the skin (and prime targets for UV exposure), which are responsible for dullness. With the oxidation process, “the skin becomes yellow, and light isn’t reflected well anymore. As a result, the skin is dull, and becomes less transparent and luminous,” says Souraud. “The pearl protein extract preserves skin from a dull tone by inhibiting the protein carbonyl.”

Meanwhile, the natural complex conchiolin, found within the pearl protein extract, boosts hydration, thus enhancing the skin’s light-reflecting properties.

ThE rEsulTs: Souraud recom-

mends using the Le Blanc Brightening Concentrate and Moisturizing Cream together to see the best results.

“After four weeks of treatment, dark spots appear reduced in size and number,” says Souraud. “The complexion is even in appearance, with a newfound clarity and brightness.”

www.cosmeticsmag.com

The SpoT RemoveR Vichy Pro EVEn, $44

ThE PromisE: Targets pigmentation on all layers of the skin, including the dermis, to treat and correct all types of dark spots and uneven skin tone, even on sensitive skin types.

ThE TEchnology: L’Oréal researchers made a groundbreaking discovery in the treatment of hyperpigmentation: oxidation at the dermis level – from sun damage, free radicals, acne and hormone changes – negatively impacts fibroblasts (cells that produce collagen). This process triggers them to send stress signals to melanocytes, causing them to overproduce melanin. Since oxidation starts in the skin’s deeper layers, treatment of hyperpigmentation should target all layers of the skin, say the researchers. “The number of fibroblasts in the dermis influence the amount of melanin produced: the less fibroblasts present, the more melanin is produced,” says Julie Chamoun, scientific and medical relations for Vichy Canada. Enter Pro Even, which acts on both the epidermal and dermal layer to target pigmentation. On the surface layer, lypo-hydroxy acid, ➝ 53

a salicylic acid derivative, precisely exfoliates to whisk away dull surface cells. Ceramide Bright (a L’Oréalpatented ceramide) regulates melanin early in the pigmentation process “by decreasing the production of a protein required for the release of tyrosinase (the enzyme responsible for melanin synthesis).” Meanwhile, micronized mother of pearl optically blurs imperfections for a more even complexion. A cocktail of ingredients work on the dermis to protect fibroblasts: vitamin Cg, a more stable form of vitamin C, offers anti-inflammatory and antioxidant benefits while inhibiting the release of tyrosinase; procysteine, a synthetic molecule, brings depigmenting and antioxidant properties; and eperuline, an extract from the bark of the Eperua Falcata tree from the Amazon forest, reduces inflammation-induced pigmentation by decreasing the release of a neuropeptide (CGRP) which is released following exposure to external aggressors. “By controlling the inflammatory response, eperuline is able to provide a depigmenting action,” says Chamoun. the results: After one month of

use, 95% of women saw a reduction in the colour, intensity and size of their dark spots, while 100% had a brighter and more even complexion.

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The Skin RegeneRaToR:

Ysl Forever Youth liberator, From $55 to $205 the promise: YSL taps into cutting-edge glycobiological research with a line of products that seek to unlock the keys to eternal youth, for more toned, firmer and smoother skin. The line is made up of the Forever Youth Cleansing Foam, Lotion, Serum, SPF 15 Fluid and Cream, and an Eye Cream.

“This recreates lost glycans, promotes the synthesis of matrix components in skin’s architecture and boosts the skin’s regeneration potential.” Composed of three plant-derived glycans, the complex acts on the skin’s three compartments (epidermis, dermalepidermal junction and the dermis), “enabling the cells to re-function at top capacity and to reproduce key components, compartment by compartment.” At the dermis level, Glycanactif “boosts metabolism and helps structure the skin.” the results: After one month

of using the Forever Youth Liberator Youth Serum, 50 women in a self-assessment study said their skin seemed stronger overall and that their wrinkles were visibly reduced.

The anTioXiDanT PoWeRhoUSe: lise Watier age control supreme, $45 to $78

the promise: A trio of skincare the technologY: The star

ingredient is Glycanactif, a complex designed to recreate glycans that are lost with age. Glycans, sugar chains naturally present on our skin’s surface, work as vital keys that are able to transmit messages (some of them key to skin regeneration) to surrounding cells. We lose glycans as we age, and cells become locked as they lose their ability to communicate. In complexion terms, skin loses its ability to regenerate and in turn, wrinkles, uneven tone, and dullness rear their ugly heads. That’s where Glycanactif intervenes. “Designed like a cell key, Glycanactif unlocks access to cells in order to boost the skin’s youth functions,” says Caroline Negre, YSL scientific communication manager. www.cosmeticsmag.com

products that taps antioxidant-rich Labrador tea to repair skin, boost elasticity and target wrinkles. The line includes a Crystal Day Elixir, the ultra-rich La Crème and the Black Night Elixir. the technologY: Labrador tea, a plant sourced from the Boreal (subarctic) forest known for its ability to withstand extreme weather conditions, is at the heart of Age Control Supreme. The plant’s leaves have been used for centuries by Native North Americans for treating burns and inflammation. Five years ago, Lise Watier joined forces with researchers from the Université du Québec à Chicoutimi to develop a highly concentrated extract of the MAY 2012 COSMETICS

Skin Solutions

tea to be used in skincare products.

The findings: there’s very little this Northern wonder ingredient can’t do.

Labrador tea is exceptionally high in antioxidant-rich catechins; it’s 20 times more potent in antioxidant power than idebenone and three times as potent as vitamins E and C. Rich in skin-repairing and anti-inflammatory ursolic acid, it helps skin keep its natural elasticity, protects collagen and promotes the production of ceramides. “These actions help delay and prevent skin aging, while ceramide synthesis allows proper moisturization of the skin,” says Andrée Veronneau, senior project manager and chemist, R&D at Lise Watier. The products also contain other actives such as hyaluronic acid, St. John’s Wort and damask rose in La Crème, oligopopetides and Vitamin F and omega-3-rich blackcurrant in both the Day and Night Elixirs.

The essential fatty acids in the vitamin F and omega-3 “contribute to a healthy lipid barrier by controlling trans-epidermal water loss.” thE rEsults: In clinical studies,

after 28 days, 96% of women said their skin looked smoother and 84% said their skin looked younger.

Overall, 100% of women who tested the products were satisfied with the results.

MAY 2012 COSMETICS

THE SKIN TIGHTENER:

Clarins Extra-Firming Day & night CrEam, $85-$88 thE promisE: A duo of day and

night creams that help fight skin slackening, reduce the look of wrinkles, firm and tighten the skin and promote a more even complexion. thE tEChnology: Extra Firming Cream was first introduced in 1978 and since then, one cream is sold every eight seconds around the world.

But the products have recently undergone a transformation after the discovery of the role of the links between dermal fibres and cells. The new formulas not only target the epidermis and dermis, but also the protein links between them, which decrease as we age and contribute to the aging process. “We have seen that we could improve [the creams’] efficacy by 38%,” says Lionel De Benetti, general manager of Clarins Laboratories. The creams boast a blend of plant extracts to help preserve the complex dermal structure. In the Day Cream, organic green banana encourages the synthesis of collagen and anchors collagen fibres to cells in the dermis; lemon thyme extract helps improve skin elasticity and protects emilin, a vital link www.cosmeticsmag.com

between fibres; while bocoa extract, derived from the bark of an Amazonian tree, protects fibres against oxidation and glycation. Organic oat sugars deliver an immediate lifting effect by smoothing and tightening the skin’s surface. The Extra Firming Night Cream packs a peptide punch to help protect the skin’s stem cells in the epidermis: survixyl, a peptide, “maintains the balance of survivin, an essential molecule to keep stem cells in good condition,” says De Benetti.

Meanwhile, stimulen, a combination of vitamin E and tetrapeptide, protects skin’s immune cells that deteriorate with age, and lotus root prevents the overproduction of melanin, which causes dark spots. Both creams are infused with hyaluronic acid to provide long-lasting hydration. thE rEsults: In a study of 77

women aged 40 and over, 78% saw smoother skin after using the ExtraFirming Day Cream for four weeks.

In another study of 72 women aged 40 and over, 89% saw firmer skin after four weeks.

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In Store: Makeup

by Jennifer Keen

Dior Croisette Collection

This Cannes-inspired collection features weteffect eye glosses, bright turquoise Diorshow Liner, Dior Addict Ultra-Gloss in Orange Pareo and an assortment of other goodies that will have you looking like you just flew back from the French Riviera. Items priced from $24 to $60.

In Store: Available now at Dior counters

Yves Saint Laurent Manucure Couture Les Fauves

Nail art is still going strong for spring, so why not take your manicure to the next level with YSL’s fauveinspired polish duos? Paint your nails with the eyecatching base colour — your options include silver, khaki, gold and sable. Follow up with the black matte topcoat, and watch it crack, giving way to animal print-like fingertips. $32 each In Store: Available now exclusively at Holt Renfrew

Esteé Lauder Invisible Fluid Makeup

Wearing a foundation that doesn’t match your skin tone is never a good look.

Thankfully, Invisible Fluid Makeup solves this dilemma with a translucent, lightreflecting formula that allows skin’s natural undertones to shine through. With 16 shades, you’re sure to find the perfect match. $42

Lancôme Liner Design

Take a cue from the spring 2012 runways of Matthew Williamson and Jonathan Saunders and play up your eyes with bold liner. Liner Design, a gel-based, longlasting liner, is the perfect way to intensify your eyes.

It’s available in classic black, as well as nine colours, including blue, bronze and bright purple. $28 each

In Store: Available now at Estée Lauder counters

In Store: May at department stores

Givenchy Mister Perfect Makeup Eraser

Do away with runny mascara and smudged eyeliner with Mister Perfect. Like the Light and Mat favourites in the Mister range, this makeupremoving pen is effective and easy to use. Bonus: The pen’s four interchangeable tips are stored at the back of the pen, keeping them clean and readily accessible. $33 In Store: Available now at Givenchy counters

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Estée Lauder Pure Color Blush

Sixteen new shades including nudes, pinks, peaches and plums comprise this collection of lightweight, antioxidant-enhanced blushes. The oversized golden palette and accompanying brush makes adding luminous colour to cheeks quick and easy. $32 each In Store: Available now at Estée Lauder counters

www.cosmeticsmag.com

may 2012 COSMETICS

In Store: Makeup

Thakoon for NARS Nail Collection

For NARS’ first fashion designer collaboration, the brand teams up with New York Fashion Week favourite, Thakoon Panichgul. The celebrity-beloved designer worked with François Nars to create five boldly bright, limited edition nail colours. $21 each In Store: May at Holt Renfrew, The Bay and Sephora locations

Guerlain Shine Automatique

Click open the sleek gold tube to swipe on Shine Automatique: a sparkly, high-shine lip colour that’s sheer yet vibrantly pigmented. This ultimate girlygirl accessory is available in a spectrum of 12 new eyecatching colours including bold oranges, striking reds, sensual beiges, chic purples and mischievous pinks. $40 In Store: May at Guerlain counters

NARS Summer Makeup Collection

Burberry Beauty Iconic Nudes

Earthy hues and jewel tones come together for summer.

Eyes are treated to silver, icy peach, and matte apricot in the Ramatuelle Palette.

Other offerings: Moscow, a Pure Matte strawberry Lipstick, and Calabria, a shimmery plum Soft Touch Shadow Pencil. Items priced from $21 to $55.

The limited edition collection boasts four new honeyed hues of Lip Mist ($36) and a Complexion Face Palette ($65) with three trench-inspired shades of pressed powder, all embossed with Burberry’s trademark check.

In Store: Available now at Holt Renfrew, The Bay, and Sephora

In Store: May at Holt Renfrew

Clarins Enchanted Summer Makeup Collection

Clarins travels to India for its colourful summer offering. In the mix: Pink Jaïpur Colour Quench Lip Balm, Violet Kohl Kajal liner and the Colour Quartet & Liner Palette: a gold case with richly coloured shadows embossed with graphic floral designs. Items priced from $20 to $42.

In Store: May at Clarins counters

MAY 2012 COSMETICS

Benefit Snow White & The Huntsman Set

Looking like the fairest them all is now a more attainable goal thanks to Benefit’s newest makeup kit. To celebrate the release of Snow White & The Huntsman, in theatres this summer, the set includes some of the brand’s tried and true favorites for creating an enchanted look. $52 In Store: May at Sephora and Shoppers Drug Mart

www.cosmeticsmag.com

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In Store: Makeup

MAC Hey, Sailor Collection

Get on-board the nautical trend with the Hey, Sailor! colour and bronzing collection. Packaged in royal blue and white seaside stripes are bold shades of lipstick, eyeshadow and nail lacquer in classic blues and reds and a bounty of other treasures. Items priced from $18 to $41.

Make Up For Ever Aqua Shadow

The sweat, swimming pools and sprinklers of summer call for makeup that stays put. Aqua Shadow is an assortment of long-lasting eyeshadow pencils that lock out water and won’t crease or smudge in heat or humidity. The easy-to-use eye pencils are available in 12 shades, ranging from light to dark, in both matte and pearly finishes. $23

In Store: May 24 at MAC counters

In Store: May at Sephora

Givenchy Été à Fleur de Peau Collection

This ethereal collection features Ombre Fleur de Peau Cream, a luminescent eyeshadow that creates shimmering eyes in dusty rose and beige shades.

Other favourites: Mister Light in Mister Milk, a pen for minimizing dark shadows, and Gloss Interdit in Coral Frenzy for high-shine lips. Items priced from $30 to $37.

In Store: Available now at Givenchy counters

Giorgio Armani Summer Collection

Armani goes deep-sea diving with makeup in cool shades. Dust eyes in pearly eyeshadows, illuminate the face with the Duo palette or add inky liner with the eye palette écailles compact topped with mother-ofpearl. Items priced from $38 to $150 In Store: May at Holt Renfrew

Pür Minerals Lip Gloss Sticks

Anna Sui Beach Collection

Pretty pirate-themed eye and lip palettes are part of Anna’s summer collection. Two colour sets are available: one in warm tones like gold, sun-drenched yellow and bright coral; the other with deep-sea blues and pinks that sparkle like the beaches in the Bahamas. $48 In Store: May at select Sears, Shoppers Drug Mart, Sophie’s and Beauty Court

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Combining the moisture of a gloss and the colour of a pencil, Pür Minerals Lip Gloss Sticks create vivid hues and hyper-shine. Enriched with vitamin E, the hydrating sticks come in four succulent shades. $19 each In Store: May exclusively at Shoppers Drug Mart

may 2012 COSMETICS

In Store: Makeup

MAC Beth Ditto Collection

Beth Ditto, the frontwoman of the indie-rock band Gossip, is known for her boundary-pushing style and punk-meets-glam look, so it’s no surprise the evercool makeup brand decided to team up with her. For her MAC collaboration, the rock-goddess brings us a variety of attention-grabbing pieces like Pro Longwear Lipcreme in a bright neon pink and Nail Lacquer in pastel yellow. Items priced from $15 to $38.

In Store: June at MAC counters

Estée Lauder Sumptuous Two-Tone Eye-Opening Mascara

A dual-ended, multi-hued mascara with two brushes — one for top lashes and a mini one for the bottom – creates a wide-eyed effect like the brand’s creative director Tom Pecheux created at Derek Lam’s fall 2012 show.

Available in black and brown and limited edition black/plum and black/blue. $32.

In Store: Available now at Estée Lauder counters

Quo Baked to Perfection Colour Collection

As May 13th approaches, treat mom to an at-home makeover with Quo’s Baked to Perfection Colour Collection, which contains six shadow trios, two blushes, a highlighter, highlighter duo and eye and cheek applicators. $35.

Urban Decay Build Your Own Palette

This travel-sized palette holds six eyeshadows you can easily pop in and out to create your own makeup wardrobe. The newly reformulated shadows are now smoother and longer lasting. $22.

In Store: Available now exclusively at Shoppers Drug Mart

In Store: May at Sephora and Shoppers Drug Mart

Make Up For Ever Eye Prime

A good primer is the secret to long-lasting makeup, especially when it comes to your eyes. Eye Prime preps lids before you apply colour by creating a smooth surface.

The formula (packed with waxes and polymers) ensures your eye makeup won’t smudge and will last throughout the day. $25.

In Store: June at Sephora

MAY 2012 COSMETICS

Roses Ultimes de Chanel

To create dazzling beauty looks as the temperatures begin to soar, turn to Roses Ultimes de Chanel, a collection of refreshing lipglosses and nail colours. Our top picks in the highly covetable set include Attraction, an icy pearl Le Vernis, and Plaisir, an opalescent pink Lèvres Scintillantes – both worn on the models on Chanel’s spring 2012 runway. Items priced from $27 to $31.

In Store: May at Chanel counters

www.cosmeticsmag.com

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In Store: Skincare

Biotherm Pure.Fect Skin Collection

Simple Skincare

The U.K.’s highly praised facial skincare line has finally crossed the pond, and is now available in Canada. Simple does away with dyes, artificial perfumes and harsh irritants that can upset the skin — leaving behind pure, skin-loving formulas that are vitamin-enriched, hypoallergenic, non-comedogenic and pH-balanced. Items priced from $7.99 to $17.99.

In Store: June at Biotherm counters

In Store: Available now at selected drug stores

Avène Antirougeurs

Kibio Soothing Shower Gel

Renew your mind and body with this soap-free shower gel that soothes skin and relaxes the senses with floral-scented orchard nectar. The coconutand sugar-based gel gently cleanses, leaving skin soft and fresh. $19 In Store: May at Shoppers Drug Mart and Murale

Vichy Normaderm Total Mat and Tri-Activ Mask Shiny skin is one of the drawbacks of the hot summer months. Vichy Normaderm solves this sticky situation with two new products formulated to control oil and shine. Start with the Tri-Activ Mask ($19.95) to purify, exfoliate and mattify.

Then, smooth on Total Mat ($27.95), a hydrating gel that locks in moisture and maintains a matte finish.

In Store: Available now at drugstores

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Biotherm’s newest skincare line is designed to tackle shine, clogged pores and imperfections. Key players in the collection include AntiShine Purifying Cleansing Gel, Purifying Toner and Pure Skin Hydrating Gel. Use the products separately or together for a three-step cleansing, toning and moisturizing routine. Items priced from $25 to $45.

Avène introduces a new line of products to tackle redness and rosacea. Antirougeurs provides redness-relief with Ruscus extract, a plant-derived ingredient that helps improve poor microcirculation (the reason for skin’s redness). Items priced from $15 to $34.

In Store: Available now at drugstores

Hawaiian Tropic Silk Hydration

Protect and moisturize your skin all summer long with this sunscreen that defends against the sun’s harmful rays, while keeping skin soft with hydrating ribbons infused with silk protein and shea butter.

Available in SPF 10, 30 and 50 for $10.99 each.

In Store: Available now at most major retailers across Canada

www.cosmeticsmag.com

may 2012 COSMETICS

Congratulations, Sarah!

Canada’s top beauty influencers recognize your talent, as do we.

Your commitment to raising the PR bar makes you a trailblazer in the industry… and a stylish one at that!

We are lucky to have you on our team.

Sarah Hankins, Senior Consultant at Veritas Communications, has been named 14th amongst the Top 25 Beauty PR Professionals by over 40 of Canada’s top beauty editors and journalists across the country.

In Store: Skincare

NeoStrata Micellar Cleanser

Between our daily makeup, and the dirt and oil that accumulate throughout the day, our skin needs a thorough scrubdown at day’s end. Micellar Cleanser takes everything off with a quick and gentle wipe, so that pores are left clean and your skin can breathe once again. $21 In Store: Available now at all major drugstores

Vichy Capital Soleil High Protection Suncare Oil

For those yearning for a product that blocks UV rays but doesn’t have a heavy, greasy feel, meet Vichy’s High Protection Suncare Oil. With SPF 30, the transparent dry oil protects skin while giving it a satin finish. Bonus: it has a fresh, citrusy scent and the sprayon formula makes for quick and easy application. $29.95 In Store: May at drugstores

Nuxe 24H Deodorant

The latest addition to the Nuxe body care range is a deodorant that combines alum and silver powder (which absorb oil and bacteria) with trehalose (a natural sugar). This formula helps to reduce perspiration and neutralize body odour. Active ingredients such as almond flower and orange flower petals also help soothe and soften the skin. $14 In Store: May at the Bay, Ogilvy, Shoppers Drug Mart, Murale and Pharma Plus

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Fresh Sugar Coral Tinted Lip Treatment with SPF 15

Tinted in a juicy coral hue, Fresh’s latest Sugar Lip Treatment gives lips a healthy dose of colour while nourishing them with beeswax, vitamin A and antioxidants. The sweetsmelling balm is buildable, so you can layer lips to create both sheer or punchy colour. $26 In Store: May exclusively at Sephora

Dermalogica Age Smart SkinPerfect Primer SPF30

This three-in one product not only primes skin for makeup, but also reduces the appearance of aging and leaves skin looking healthier. A skin-nourishing formula of white tea and soy help even out skin tone and protect it from further damage.

Natural minerals blend away discolouration and give skin a soft, matte look. $64 In Store: June at Dermalogica skincare centres

eos Everyday Hand Lotion

Perfect for stowing in your purse or carry-on bag, this lotion is a must for keeping hands soft while on the go.

Packaged within a cute, pebble-shaped case is a nongreasy lotion infused with aloe, shea butter, oats and vitamins E and C to soothe and provide long-lasting moisture. $3.99 In Store: May/June at London Drugs, Rexall and Shoppers Drug Mart

www.cosmeticsmag.com

may 2012 COSMETICS

You’ll see

Congratulations to our P.R. Star,

Katherine Bower!

Once again, we are proud to celebrate another successful year with you! Your professionalism, enthusiasm and energy make your excitement for the industry stand out.

You continue to effectively manage our growing portfolio with grace and passion and it is such a pleasure to have you as a big part of our small team.

Thanks a million ‌ from the Puig team for your hard work, your accomplishments, and your dedication to our brands as well as sharing our vision.

We polled 40 Canadian beauty editors and journalists in search of Canada’s best beauty PR professionals. Basing their decisions on professionalism, handling of media requests, quality of story pitches, organization and understanding of media needs, our judges chose their top 25 reps who have gone above and beyond in representing their brands. Here, we profile the winners: a compilation of seasoned pros and rising stars in the PR world who have exemplified skill, dedication and a passion for all things beauty.

1

Isabelle Randez

Communications Manager, L’Oréal Luxury Division Years in the industry: 9 Beauty Brands: Biotherm, L’Oréal

Parfums, Giorgio Armani Beauté, Yves Saint Laurent Beauté, shu uemura

CANADA’S

25

TOP

BEAUTY PR REPS 2012 RANKINGS

The best skill I bring to PR:

Efficiency and authenticity.

I love my work and everything I do is with genuine passion and interest. I like to have a very personalized approach to my work, which has allowed me to come to know the journalists really well.

The most important lesson I’ve learned in PR: Relation-

ships are key. Know the editors and the publication they work for, their audience and their mandate. It is then important to offer tailored content with all relevant information. I consider that my job is to make their lives easier, so that’s how I work!

My advice for someone beginning their career in PR: Meet with the editors

Photo:

and build strong, genuine relationships with them – it’s the starting point! You need to be efficient, detail-oriented, and understand their needs and deadlines. It’s also important to be available and respond quickly. I would also recommend having an understanding of the media landscape, especially in this

MAY 2012 COSMETICS

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day and age where online and social media are in constant evolution.

On adjusting to the digital age: Everything is differ-

ent…in a good way! You need to be curious and want to try new things in this job.

Twitter, Facebook, Pinterest – there is something new every day. These social networks allow for fresh ways to connect with people and beauty editors. Strategies are adapted differently for online media and these approaches need to be integrated for every single launch.

The newest beauty innovations I’m excited about: Definitely the YSL

Rouge Pur Couture à Lèvres Glossy Stain. It’s a new lip product that combines all the best of a lipstick, gloss and stain. The staying power and shine is unbelievable. I also love the new YSL Forever Youth Liberator skincare line.

It’s based on glycobiology – the first time this science is being applied to skincare.

This field is growing and I’m excited to be a part of it.

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CANADA’S TOP 25 BEAUTY PR REPS

#2

Katherine Bower Devon Consulting

Years in the Industry: 19 Beauty Brands: Burt’s Bees,

Puig (Prada, Nina Ricci, Paco Rabanne), Rodial, Nip+Fab, Shiseido, The Green Beaver Company

On working with the media:

It is imperative to have great connections and close relationships in this industry. I am so fortunate because the Canadian media are such amazing people.

I always feel like I am having coffee with a good friend rather than sitting down and pitching a product. Trust is so important here. If they trust you, they will trust the products and brands you represent.

#3

Kelly Amsterdam Clinique

Years in the Industry: 15 Beauty Brand: Clinique

The most rewarding experience I’ve had in PR: I had the opportunity to build a playground for Habitat for Humanity with Burt’s Bees in North Carolina. It was 103 degrees and we built it in one day. It was very hard work, but seeing the children playing on the playground that we built together as a team the next day was incredible.

The highlights of my career: There are so many, but I think it was the start of my business and finding balance in my life.

It is always a struggle for women to find balance between their home and work life, and I really think I am one of the lucky ones that was able to do it. I got to spend the time with my children as they grew up and that is priceless. I get to pick up my boys from school every day and work in an industry that I love.

The most important lesson I’ve learned in PR: Be transparent. Be fair to the media and be open about all of your plans.

My advice for someone starting their career in PR:

Be honest. Develop personal relationships before you need them. Understand and respect journalists’ needs. Listen more than you talk. And read, read, read.

A recent beauty innovation that I’m excited about:

What my typical day looks like: That’s the thing about PR:

there is no typical day. I spend my time engaged in many different activities: attending internal brand strategy meetings, responding to media requests, writing Q&As, and seeing editors.

Of course, being in PR, your schedule can always change without notice. There are many times where my daily “to do” list looks nothing like I’d originally planned.

#4

Pamela Kennedy

PK Communications Years in the Industry: 22 Beauty Brands: Smashbox,

Bourjois

The best skill I bring to PR:

I think one of my best skills is that I always try to respond to media requests promptly, even if I don’t have an answer right away. Following up is also an important skill to have. In doing this, the media will come back to you time and time again, because they know you are a trustworthy and reliable source.

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Clinique is so well-known for skincare that people tend to forget we do a lot with colour, too. The launch of Chubby Stick was such a fun, successful reminder that Clinique is an innovator when it comes to makeup. The shades, the packaging, the formula – everything about Chubby Stick just makes you smile.

It’s like a little bit of happiness in a stick.

The most exciting press trip I’ve experienced: A real standout was the NYC press event that launched Clinique Even Better Clinical Dark Spot Corrector. We knew it would be a true game-changer, so it was amazing to finally let the secret out!

My PR mentor: Jane Connell, who I worked with when

I first started out in PR. Throughout her entire career, she has maintained very high standards in terms of public relations and has always helped me strive to be the best at what I do. She taught me to not be afraid to approach media and start building relationships with them. This has laid down a key foundation to conducting successful public relations.

The highlight of my career: When I made the decision to

move from conducting PR in-house to starting up my own PR consulting business seven years ago. The first press event I conducted independently was nerve-wracking, but it garnered a large media turn out and was a huge success. This initial event proved to me that the challenging decision I made to start my own business was starting to materialize. I continue to grow and face challenges every day and love the entrepreneurial spirit I know I truly possess.

www.cosmeticsmag.com

MAY 2012 COSMETICS

Congratulations

Kelly!

Your passion and dedication to Clinique, your relationships with the Beauty Experts in the industry as well as the Team you work with everyday makes it no surprise that you are celebrating your fourth year in being ranked in the Top 10.

Kelly Amsterdam, Director, Clinique Global Communications, Canada

As your Clinique colleagues, we want to thank you for your creative and innovative thinking that has led you to this accomplishment.

CANADA’S TOP 25 BEAUTY PR REPS

#5

John MacKay

The many things I’ve learned in my PR experience: I’ve

MacKay & Co.

Years in the Industry: 15+ Beauty Brands: LiveClean,

SkinCeuticals, Vichy

The best skill I bring to PR: It

changes over time. At this point it’s strategy. One of the great things about having some experience under your belt is that you develop an ability to cut through to the heart of things quickly and develop a strategy that you know, media willing, will get results. And pitching a story can still be exciting. I think, because I was a journalist, I can get to the core of something, find the story and know how particular journalists might approach it.

#6

Lisa Gerardi

Revlon Canada Years in the Industry: 2 Beauty Brands: Revlon,

learned to trust my instincts about people – they’re good.

I’ve learned to be honest in a business where, sadly, it’s easy not to be, given the number of constituencies you have to please. I’ve learned to choose my clients as carefully as they choose an agency. I’ve learned that you can have remarkable relationships with both media and clients while still keeping them professional. And I’ve learned just how creative and satisfying this work can be.

The ways I’m using social media in PR: I love how quickly a good blog or website can develop and attract followers. Online increases our reach enormously, which means we can do so much more for our clients. Twitter is exciting: My team tweets for our clients and for us as an agency. Every event now has a hashtag. We also develop Facebook pages for some of our clients and given them an editorial feel. It’s all very rich.

The most important lesson I’ve learned in PR: Smile through the good and the bad. Something will take you off-course at some point, despite your best planning efforts. Stop, breathe, think – the solution is often right there in front of you if you bring it back to your objectives.

Almay, Mitchum

My PR mentor: Jane Connell. She encourages me to think The best skill I bring to my job: My passion. It drives me to

achieve strong editorial results and look for new ways to grow our presence. I’m passionate about the brands I represent and how my role can help bring our products to life. My passion also fuels my energy to make it through the long days, to create lasting and meaningful relationships with the people I work with and, at the end of it, hopefully I have made at least one person’s life more “beauty-full.”

#7

Marie-France Laflamme NATA PR Years in the Industry: 3 Beauty Brands: Parissa,

outside of the box, think through every last detail, and is always available to talk through ideas and lend her support.

The highlight of my career: I have enjoyed working with such

high calibre beauty talent, most notably, Gucci Westman, our global artistic director. I recently had the opportunity to work backstage with her at New York Fashion Week for some fall/ winter 2012 shows and see how she translates the designer’s vision into a look. I was also lucky enough to meet Oscar de la Renta there, too. Meeting both of them in one night – incredible!

have to be passionate about the beauty industry, read about it, follow the trendsetters on social media, and stay on top of the news. And get to know every type of media, read and watch, while closely following the journalists. Editorial teams are constantly changing and we need to be aware of every shift.

Kérastase, Caudalie

My typical day working in beauty PR: No two days are the The most important lesson I’ve learned in PR: It is essential

to give each individual equal consideration and priority. Editors move and change positions very quickly, and you never know where they may land. Today’s blogger could be tomorrow’s columnist in a major newspaper.

What it takes to work in beauty PR: Roll up your sleeves and

get ready to work. If you aren’t detail-oriented, PR is probably not for you. Being cute and loving cosmetics is not enough. You

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same, and they rarely turn out as planned. The term that sums up a typical day is not “glamour,” but “multitasking”: endless hours on the phone, dozens of emails, lots of writing and meetings. The only daily constant is our agency’s priority: responding to requests from journalists as relevantly, intelligently and quickly as possible.

The highlight of my career: I experience key moments of

my career every day at NATA PR. Even after a few years in the industry, I still get excited by every mention of one of our clients, regardless of the media. It’s the ultimate achievement.

www.cosmeticsmag.com

MAY 2012 COSMETICS

lisa

c ngratulations

Gerardi Communications Manager

from the team at

Revlon Canada

CANADA’S TOP 25 BEAUTY PR REPS

#8

Maxine Jesuthasan Langton Communications

Years in the Industry: 5 Beauty Brands: Moroccanoil,

Lee Langton. She offers great advice on how to handle new scenarios, best practices and strategies, as well as ones to avoid. She is a wealth of knowledge for me; I think some of the most valuable things I’ve learned have been picked up from observing how she conducts business. She’s a smart, witty and ethical woman.

Nicole by OPI, Elizabeth Arden

How the digital age has affected PR: Public relations The best skill I bring to my job: The ability to work well

under pressure. A PR professional is constantly dealing with “situations” that need to be handled, and plans that need to be delivered in short time frames. We have to be able to cut out the noise, focus and deliver.

My beauty PR mentor: Our company president, Donna-

#9

intern, treat your placement like a very long job interview. Do your best to shine and leave a good impression. You never know when a position may open up.

Coty Canada

that we address their needs and continue to build relationships with them.

Years in the Industry: 33 Beauty Brands: Balenciaga,

The most important lesson I’ve learned in PR: Anticipate unexpected situations and always have a backup plan.

How I’m responding to PR in the digital age: Although I’m still exploring all the avenues of

the digital world, we have been creating new ways specifically targeted to the online community. Whether it’s hosting specific blogger events, creating online press rooms, as well as interviews, webcasts, and online contesting, it’s essential

Audrey Hyams Romoff OverCat Communications

The newest fragrance launch I’m anticipating: We’ll be launching Lady Gaga’s fragrance later this year. The nature of her talent and brand is really exciting. The technology surrounding this launch (which I can’t reveal at this point) is absolutely fantastic.

The most exciting press trips I’ve experienced: My trip

highlights have included tea with Sarah Jessica Parker for the launch of Lovely, an exotic night in Marrakech with Kate Moss for the launch of her first fragrances, and an intimate dinner at the Beverly Hills Hotel with David and Victoria Beckham.

explain afterwards why they did not reach their objectives.

A recent beauty innovation that has me excited: We

Years in the Industry: 25+ Beauty Brands: Estée Lauder,

recently launched a BB Cream for one of our clients. The category is extremely hot right now and being one of the first brands to market, we were able to generate significant media coverage well beyond our client’s expectations.

The most important lesson I’ve learned in PR: Don’t be

How I’m approaching PR in the digital age: It’s incredibly interesting to have new avenues with which to communicate to the media and public. That being said, I’m still an advocate for traditional media campaigns and I feel that successful campaigns must include strategies geared to both types of media.

St. Tropez, and a variety of brands from Murale, Sears and Coty

afraid to disagree with your client. While this can sometimes be very uncomfortable and has probably cost me clients in the past, I wholeheartedly believe that if a client is retaining you for your expertise, you must be honest even if you know it’s not what they want to hear. I’d rather have that type of discussion with my client before moving forward on a strategy than 70

My advice for someone starting out in PR: If you’re an

Aliki Mahshy

Bottega Veneta, Calvin Klein, Chloé, Davidoff, Jennifer Lopez, Gwen Stefani, Marc Jacobs, Philosophy, Vera Wang, GUESS?, among others

#10

initiatives used to be much more structured in terms of timing.

Even those working for traditional “long lead” publications are tweeting and blogging. The line between long and short lead is being erased in today’s mediascape.

My advice for someone starting out in PR: Work hard, pay

attention to detail, keep your eyes open, respect deadlines and learn from those around you.

www.cosmeticsmag.com

MAY 2012 COSMETICS

Congratulates Aliki, Vida and Lana!

You have all been voted among Canada’s top PR professionals by Canada’s beauty editors.

Each of you bring a level of professionalism, creativity and dedication that makes our brands stand out from the crowd.

From the entire team at Coty Canada, thank you for everything you do to support our brands!

CANADA’S

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TOP

BEAUTY PR REPS 2012 RANKINGS

#11 Jennifer Roussin

#15 Ivana Mariani

Years in the industry: 11 Beauty brands: Lalique, Bioderma, Ed Hardy

Years in the industry: 10 Beauty brands: Göt2b, Elizabeth Arden,

Prestilux

Langton Communications

Fragrances, True Religion, Jessica Simpson, Paris Hilton, Fusion Beauty, Decléor (Jennifer handles all of the French media for Prestilux)

“Jennifer has a lot of respect for media work and gives us access to professionals who really add something to our beauty features. She is generous, kind, funny and efficient – a true communication professional. She’s always grateful when her products are featured in the magazine.”

#12 Géraldine Eckert Chanel

Nicole by OPI, Prevage, Tweezerman

“Ivana will drop everything and go out of her way to get you a product, interview, or information. She understands that time is of the essence when it comes to putting magazine content together, and she can always be counted on to deliver what you need quickly.”

“Ivana is highly organized and responds quickly to any requests that I have. Even when I send a vague, cryptic request for a product, she seems to be able to read minds and come up with exactly what I want every time!”

#16 Jane Connell

Years in the industry: 3 Beauty brand: Chanel

Jane Connell Public Relations

“Géraldine is very quick and helpful in her responses, whether she is helping you get a product or an interview.

She always has suggestions and works hard to ensure that we have the all material we require, and then some.”

#13 Kerry Curran

RPR Marketing Communications

Years in the industry: 4 Beauty brands: Aveeno, RoC, Neutrogena

“Kerry is flexible, accommodating and generous with time and product requests. She is always quick to respond to my emails and has been very helpful with setting up interviews for me.”

Years in the industry: 24 Beauty brands: Lalique, Bioderma, Ed Hardy

Fragrances, True Religion, Jessica Simpson, Paris Hilton, Fusion Beauty, Decléor

“Jane is a highly seasoned professional who can be consistently relied upon to deliver on any request. She has a knack for putting everyone at ease, even in the face of frenetic deadlines. A true class act.”

“Jane is old school PR all the way – extremely well mannered and a true professional. She remembers personal details, is meticulous on accuracy, makes sure every little thing is taken care of, and thinks ahead to make sure you have something before you even realize you need it.”

#17 Donna Lee Langton

#14 Sarah Hankins

Langton Communications

Veritas Communications, formerly with Shoppers Drug Mart

Years in the industry: 4 Beauty brands: Nair

Nicole by OPI, Prevage, Tweezerman

“It’s never a bother for Sarah to go above and beyond whenever we need her for help with products, prep or props. She’s fantastic.”

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Years in the industry: 21 Beauty brands: Göt2b, Elizabeth Arden,

“Donna constantly delivers the highest level of professionalism, and understands and anticipates the needs of the media.”

www.cosmeticsmag.com

MAY 2012 COSMETICS

Congratulations Kerry For being voted one of Canada’s top PR professionals.

Kerry Curran Account Executive Rpr Marketing Communications

On behalf of the Johnson & Johnson Inc. Marketing team, we want to thank you for truly making a difference on our brands.

Your passion, dedication and hard work haven’t gone unnoticed and we’re glad Canadian beauty editors agree.

Keep up the amazing work.

CANADA’S

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TOP

BEAUTY PR REPS 2012 RANKINGS

#18 Darline Chalmer

#22 Desia Halpin-Brill

Years in the industry: 33 Beauty Brands: Dior, Fresh

Years in the industry: 11 Beauty brands: Finesse, Kiss My Face, Lypsyl,

Dior

Brill Communications

Yardley London, Nip+Fab

“We absolutely love Darline and the Dior team. She has a great attitude, is super friendly and answers all my requests promptly. Darline has also been superb at collaborating with us on photo shoots by providing a stellar team of makeup, hair and nail artists.”

“Desia is professional, fun, savvy and totally on top of her game. She always delivers whatever I need in a timely manner, and is full of great ideas.”

#19 Patricia Tiramani

#23 Elyn Kirby Arscott

Years in the industry: 4 Beauty Brands: NeoStrata, Cliniderm

Years in the industry: 9 Beauty brands: Bioré, Curel, Jergens,

Sanofi Consumer Health

APEX PR

John Frieda/Frizz Ease, New York Colour, Rimmel, Sally Hansen

“Working with Patricia is always such a pleasure. She goes out of her way to make sure we get any product we need as well as sending along her favourites to make sure we know what’s new and great in the brand. You can tell she really believes in the product.”

“We love Elyn and the whole APEX PR team. Every single APEX event I have ever been to has been meticulously organized down to every detail, and the editors are treated so well.”

#24 Vida Eric

#20 Katie Green

Coty Canada

L’Oréal Canada

Years in the industry: 7 Beauty Brands: Maybelline New York, Garnier

“A newcomer to beauty PR, Katie has a true passion for beauty and the products and brands she represents. She truly believes in the products and knows they deliver, so it never comes across as a ‘hard sell.’ Her charm and wit are refreshing.”

Years in the industry: 9 Beauty brands: Balenciaga, Bottega Veneta,

Calvin Klein, Chloé, L.A.M.B. by Gwen Stefani, Jennifer Lopez, Marc Jacobs, Sarah Jessica Parker, Vera Wang “Vida’s charm and great sense of humour make her a fantastic host on press trips. She is very savvy with her story ideas, and truly understands the beauty industry.”

#25 Lana Gogas

#21 Samantha Diamond

Coty Canada

ROI Relations, formerly with MAC

Years in the industry: 6 Beauty brands: Maybelline New York, Garnier,

Kiss Products, Broadway Nails

“It’s always a pleasure to deal with Samantha. As a new PR agency, ROI is great at reaching out to media reps; they’re super speedy with responses and very well organized.”

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Years in the industry: 6 Beauty brands: Balenciaga, Bottega Veneta,

Calvin Klein, Chloé, L.A.M.B. by Gwen Stefani, Jennifer Lopez, Marc Jacobs, Sarah Jessica Parker, Vera Wang “Working with Lana is always a pleasure because of her quick wit, efficiency, and understanding of the beauty business. I can always count on her to respond quickly to any requests, even when she is out of the office.”

www.cosmeticsmag.com

MAY 2012 COSMETICS

Congratulations Katherine Once again you have been recognized by Canada’s beauty editors as one of Canada’s top PR professionals.

Your dedication, strong work ethic and passion for our brand comes through in everything you do.

We are proud to have you part of the Burt’s Bees team.

Keep up the amazing work.

From all the team at Burt’s Bees.

Success Story by Kristen Vinakmens

The Clarins team at the Bay in downtown Montreal, from left: Michel Daigneault, Isabelle Guillette, Maryse Morin, Guylaine Lavoie, Dominique Sirois, Virginie Lehmann, Nicole Hamel, Fathia Seddik, Elena Chemssy

TEaM TrIuMph

How one Clarins counter team reached $1 million in sales

when clarins senior vp

Christine Dallaire challenged the Clarins team at the Bay in downtown Montreal to achieve $1 million in sales, counter manager Dominique Sirois took on the task with gusto. As manager for a year and a half, she was faced with the daunting task of assembling a brand new team. The key to building that star team, says Linda Ludvik, Clarins regional sales director, Quebec and Ottawa, was finding people who were passionate about the brand. “There is a story behind Clarins and they buy into that story, so it’s easier for them to sell the products,” said Ludvik. “The counter is a family. The brand is a family. We always want that in people we’re recruiting.”

Fostering a sense of family translated into how the team, with nine members, interacted with its customers. Through positive energy and welcoming events, clients were made to feel at home at the Clarins counter. Once a month, on Thursday and Friday, the counter hosted a “Happy Hour” event, complete with cocktails, hors d’oeuvres and makeup applications. Meanwhile, regular makeup events attracted younger customers, which was a big driver of sales. “We have two makeup artists and they always had someone sitting in the chair.”

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But while makeup may be what lured customers to the counter, they were also educated about skincare – the core of the brand’s philosophy. “We always start off with skincare, so the sale is not just a makeup sale, but a total Clarins sale,” says Ludvik. Regular skincare events such as “Plant Power” educated customers on the plant-derived ingredients used in Clarins products. “We set up a station where the customer could hear about the benefits of the ingredients in each product,” says Ludvik. Customers left with a sachet of sunflower seeds which they could plant at home. The advisors also offered advice on product application and demonstrated the Clarins signature massage so customers got the most out of their products.

While the counter’s 100 loyal customers contributed to sales, new customers also drove high numbers. The new team, as well as a recruiter, brought in a steady stream of new clients who offered samples and consultations. Follow-ups after events and sampling encouraged customers to return to the counter. “When we gave a sample to try something new, we followed up within a few days to make sure they tried it, and see if they liked it,” says Ludvik. “They get invited back and the customer feels like family.”

Ludvik also credits the Bay with helpwww.cosmeticsmag.com

ing champion the team’s achievement.

“They congratulated us when we had a big event, or if we had a slow day, they would give us a floater to recruit,” she says. “They were always there for us.”

In the end, it was the team’s sense of fun that spurred them to victory.

“Everybody was smiling, having fun,” says Ludvik. “The customers always left feeling energized. Everybody on the team creates that energy, and you can see it when you walk into the store.”

Best sellers at the Bay Montreal

Super Restorative Total Eye Concentrate Gentle Foaming Cleanser – Combination to Oily

Beauty Flash Balm

MAY 2012 COSMETICS

Vendor SponSorS

CELEBRATING THE 2012 MEN’S AND WOMEN’S FRAGRANCE LAUNCHES OF THE YEAR

AWARD CATEGORIES

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C O S M É T I Q U E S

Best Niche Launch – Men’s or Women’s – under 10 stores Best Luxe Launch – Women’s – 10 – 50 Stores Best Luxe Launch – Men’s – 10 – 50 Stores Best Limited Launch – Women’s – 50 – 250 Stores Best Limited Launch – Men’s – 50 – 250 Stores Best Full Market Launch – Women’s – over 250 Stores Best Full Market Launch – Men’s – over 250 Stores Best Private Label/Direct Sell Launch – Men’s or Women’s Best Print Media Editorial – Canadian Magazine/Newspapers Best Broadcast Media Editorial – Television and Web Hall of Fame Award – Women’s Hall of Fame Award – Men’s Lifetime Achievement Award Best Scent – Judge’s Choice Consumer’s Choice Award

If you launched a new fragrance in 2012 and would like to nominate it for the Canadian Fragrance Awards, please contact Jillian Vieira at 416-764-2498 An official nomination binder will be sent to your attention Nominations will be accepted in December 2012 Next Year’s Event: Thursday April 25, 2013 – Marriott Chateau Champlain Hotel, Montreal, Quebec.

MEDIA SPONSORS

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MAY 2012 COSMETICS

www.cosmeticsmag.com

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2 0 12 C A N A D I A N F R A G R A N C E A W A R D S

cosmetics magazine was pleased

to host the seventh annual Canadian Fragrance Awards at the Metro Toronto Convention Centre in Toronto on April 26, 2012.

That night, we celebrated and honoured the finalists and winners of the men’s and women’s fragrances launched in 2011, with more than 380 leaders in the fragrance industry in Canada.

The winners each received a beautiful Art Deco award and follow-up media coverage in magazines, newspapers and television.

I would like to take this opportunity to thank our vendor sponsors featured on the left hand side of this page.

Also, we would like to thank our retail, media and event sponsors listed below. You have all helped make this evening and the Canadian Fragrance Awards the soldout success it has become.

That evening we awarded an additional fragrance category in the Full Market Women’s category. Due to the number of entries, we divided the category into two awards: one for Prestige, and the other, Mass. We also honoured our winner of the Fragrance & Beauty Visual Display Award.

Next year, the 2013 Canadian Fragrance Awards will be held on Thursday April 25, 2013 at the Marriott Chateau Champlain Hotel in Montreal. Hope to see you there.

Thank you!

Jim Hicks, Publisher, Cosmetics

Text by Jillian Vieira and Jennifer Keen Photography by Brandon Titaro

2 0 12 C A N A D I A N F R A G R A N C E A W A R D S

JUDGES Thank you again to the judges of this year’s awards.

There were three judging panels: one in Toronto, one in Montreal, and the Media judges category. Your judges are:

Toronto judges:

Kristen Vinakmens

Editor-in-Chief (Cosmetics)

Chrissie Rejman

Producer (Cityline/Citytv)

Tania Kwong

Beauty Editor (GLOW)

Nathalie Atkinson

Style Editor (National Post)

Lesa Hannah

Beauty Director (Fashion)

Julia Seidl

Fashion & Beauty Editor, (Hello! Canada)

Jill Dunn

Global Fragrance Expert (Sixth Scents)

Vanessa Craft

Deborah Fulsang

Beauty Director (Elle Canada)

Judith Ritchie

Rod Ulmer

Retail Consultant

Mary Symons

Editor (BEAUTY the guide)

Former District Director (Fashion Group International)

Liv Judd Soye

Katherine Flemming

Toronto Market Editor (LouLou)

Senior Beauty Editor, (Canadian Living)

Bob Saunders

National Sales Manager, ROB-LIN Sales & Marketing Consultants Inc.

Media judges:

Vânia Aguiar

Beauty & Fashion Editorial Specialist

Julia Cyboran

Multi-Platform Content Director (LouLou)

Rob Gerlsbeck,

Editor, (Canadian Grocer Magazine)

Kirk Brierley,

Training Manager, (RoC Division, Johnson & Johnson)

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Dave Lackie

Body Editor (The Kit)

Wing Sze Tang

Beauty Editor, (FLARE)

Quebec judges:

Rédactrice d’Associé de Montréal (Cosmétiques)

Marian Bendeth

Editor-in-Chief (29Secrets.com)

www.cosmeticsmag.com

Karen Simpson,

Art Director, (Ontario College of Art)

Kristin Laird

Staff Writer (Marketing Magazine)

MAY 2012 COSMETICS

www.chanel.ca

息CHANEL, Inc. CHANEL 速 COCO MADEMOISELLE 速

B速 CHANEL S. de R.L.

J U ST I N B I E B E R SOM E DAY.COM

NEVER LET GO with the new fr

agrance for her that gives back.

Justin Bieber is a trademark of Bieber Time Fragrances, LLC and is used with permission.

Someday is a trademark of Give Back Brands, LLC. Š 2011 Give Back Brands, LLC

2 0 12 C A N A D I A N F R A G R A N C E A W A R D S

FINALISTS

2011 BEST NICHE LAUNCH – MEN’S & WOMEN’S

One City, One Fragrance, London Guerlain Canada

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(untitled) Maison Martin Margiela L’Oréal Canada

www.cosmeticsmag.com

MAY 2012 COSMETICS

2 0 12 C A N A D I A N F R A G R A N C E A W A R D S

WINNER

2011 BEST NICHE LAUNCH – MEN’S & WOMEN’S

One City, One Fragrance, London

Guerlain Canada Transporting you to the classic, yet eccentric city that is London, Guerlain’s latest fragrance from the “One City, One Fragrance” collection, which launched last fall in three doors across Canada, features a tangy rhubarb accord and a very English violet note. The iconic symbol of London, the Tower Bridge, is drawn in platinum silkscreen on the back of the bottle, making this fragrance a true piece of art both inside and out.

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www.cosmeticsmag.com

MAY 2012 COSMETICS

CONGRATULATIONS TO ALL OF THE FINALISTS FOR THE 2012 CANADIAN FRAGRANCE AWARDS

TM

V I S I T O U R S TO R E S O R H O LT R E N F R E W.C O M

FOLLOW US ON

2 0 12 C A N A D I A N F R A G R A N C E A W A R D S

FINALISTS

2011 BEST LUXE LAUNCH – WOMEN’S

Clean Skin Prestilux Inc.

Nilang, Lalique Prestilux Inc.

Bottega Veneta Coty Canada Inc.

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www.cosmeticsmag.com

MAY 2012 COSMETICS

Te fragrance for treasured moments

PenĂŠlope Cruz

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WINNER

2011 BEST LUXE LAUNCH – WOMEN’S

Bottega Veneta Coty Canada Inc.

Bottega Veneta’s first ever fragrance catered perfectly to its target customer – the urban working woman – with its sleek round bottle and fragrant blend of leather, florals and chypre. Editorial coverage in national magazines, stunning store displays and a New York press junket all helped create an incredibly successful launch for the fashion house; while purchase intensives like a Bottega Veneta-inspired toiletry pouch, and a miniature parfum encouraged shoppers to buy various items from the scent collection.

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. . . e t o n y r o t a r b e l e c on a OUR SINCERE CONGRATULATIONS

TO ALL THE NOMINEES AND WINNERS OF THIS YEAR’S FRAGRANCE AWARDS. FROM ALL OF US AT MURALE

ENDLESS COSMETICS • FRAGRANCE • ADVANCED SKIN CARE • BEAUTY

BEAUTY NEVER SLEEPS N OW O P E N ! S H O P 24 / 7 AT M U R A L E .C A

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FINALISTS

2011 BEST LIMITED LAUNCH – WOMEN’S

Angel Eau de Toilette Thierry Mugler Parfums Clarins Fragrance Group

Balenciaga Paris L’Essence Coty Canada Inc.

Coach Poppy Estée Lauder Companies

Elie Saab Le Parfum Beauté Prestige International

Aura by Swarovski Clarins Fragrance Group

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Chanel N°19 Poudré Chanel

Calvin Klein Forbidden Euphoria Coty Canada Inc.

Katy Perry Purr Gigantic Parfums

Live in Love by Oscar de la Renta EC Scott Group

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MAY 2012 COSMETICS

Š 2011 Calvin Klein Cosmetic Corporation euphoria™

calvinkleinfragrances.com

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WINNER

2011 BEST LIMITED LAUNCH – WOMEN’S

Elie Saab Le Parfum Beauté Prestige International The recipe for success behind the launch of Elie Saab’s premiere fragrance? Exquisite packaging, visuals starring supermodel Anja Rubik, a month-long window display at Holt Renfrew, and a bevy of editorial features in some of the country’s most widely-read publications. Consumers couldn’t wait to catch a whiff of Le Parfum’s white floral combination. Needless to say, during the scent’s first month on the market, the brand surpassed their sales goal by 28%, and ranked number one in fragrance sales at Holt Renfrew.

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Have you ever walked into a room, sniffed the air and been instantly transported back in time?

That’s not a surprise.

Smell and memory are closely linked.

In fact, smell acts as a special clue in helping us remember things – this phenomenon is call the Proust Effect.

Want to learn more?

Check us out at: www.bscpcanada.ca

Congratulations CANADIAN FRAGRANCE AWARD FINALISTS!

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FINALISTS

2011 BEST LIMITED LAUNCH – MEN’S

Gucci Guilty Procter & Gamble Prestige Americas

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John Varvatos Star USA Elizabeth Arden

MAY 2012 COSMETICS

Š2011 EA Fragrances Co. John Varvatos and John Varvatos

USA are trademarks of John Varvatos Apparel Corp.

T H E N E W F RA G RA N C E F O R Y O U R S I X T H S E N S E

J O H N VA RVA T O S . C O M

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FW I NI A NLNI SETRS

2011 BEST LIMITED LAUNCH – MEN’S

Gucci Guilty Procter & Gamble Prestige Americas It’s hard to tell whether it was Chris Evans’s gorgeous mug, or the ever-seductive combination of Italian lemon and sandalwood, but one thing is certain: the launch of Gucci Guilty was incredibly well received. Adding to the scent’s successful start-up was a campaign that covered all the bases – ads on national television, in national print publications, and in theatres before screenings of Evans’s own Captain America. It’s no wonder the brand launched in the number one sales position at the Bay in March 2011, and held on to that place for the rest of the year.

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THAN K YO U TO OUR FRIENDS IN FRAGRANCE

F O R A LWAY S T H I N K I N G OUTSIDE THE BOTTLE

A S WE C E LE BR ATE TH E Y E AR’S MO ST SU CC E SSF U L B R A ND S A ND NE W RELEA SES WITH THE CANADIAN FR AGR ANCE AWARDS, WE WOULD L I K E TO CO N G R AT U L AT E O U R M A N Y A S S O C I AT E S W H O, W I T H P R I D E AND PROFESSIONALISM, HAVE INTRODUCED SHOPPER S TO THESE DISTINCT AND INSPIRING SCENTS.

thebay.com t w i t t e r . c o m /t h e h u d s o n s b a y c o

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FINALISTS

2011 BEST FULL MARKET LAUNCH – WOMEN’S PRESTIGE

Burberry Body Clarins Fragrance Group

Givenchy Very Irresistible L’Intense Parfums Givenchy

Diesel Loverdose L’Oréal Canada

Shalimar Parfum Initial Guerlain Canada

Marc Jacobs Daisy Eau So Fresh Coty Canada Inc.

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Fendi Fan di Fendi Parfums Givenchy

Lancôme Trésor Midnight Rose L’Oréal Canada

Prada Candy Puig Canada

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Issey Miyake Florale Beauté Prestige International

Marc Jacobs Oh, Lola!

Coty Canada Inc.

Vera Wang Lovestruck Coty Canada Inc.

MAY 2012 COSMETICS

Eau de Parfum pradacandy.com

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WINNER

2011 BEST FULL MARKET LAUNCH – WOMEN’S PRESTIGE

Prada Candy

Puig Canada Who can forget the image of Léa Seydoux sharing the spotlight with Prada’s striking, caramelhued juice in the windows of every major beauty retailer? Whether it was their impossible-toignore visual campaign featuring the stunning French actress, or its sensual, deliciously sweet scent, Puig had a winner in Prada Candy. In-store teasers created buzz around the fragrance before it launched in fall of last year, which allowed the company to reach their sales targets in drugstores and department stores alike.

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FINALISTS

2011 BEST FULL MARKET LAUNCH – WOMEN’S MASS

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ck one Shock For Her Coty Canada Inc.

Heidi Klum Shine Coty Canada Inc.

Playboy Play It Sexy Coty Canada Inc.

Rihanna Reb’l Fleur Prestilux Inc.

Someday by Justin Bieber Give Back Brands

Taylor Swift Wonderstruck Elizabeth Arden

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WINNER

2011 BEST FULL MARKET LAUNCH – WOMEN’S MASS

Taylor Swift Wonderstruck Elizabeth Arden When Taylor Swift launched a sparkling, feminine fragrance targeted at her loyal audience of young women, it was bound to be as much of a hit as the country songstress herself.

And a hit Wonderstruck was. By implementing widespread retail training and creating a fragrance tab on Taylor’s Facebook page – which was already “Liked” by tens of millions of fans – the brand was able to achieve 132% of their sales plan, securing this launch as one of the year’s biggest success stories.

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HERE’S TO THE SWEET SCENT OF SUCCESS! Our sincere congratulations to all the Nominees and Winners of this year’s Fragrance Awards.

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FINALISTS

2011 BEST FULL MARKET LAUNCH — MEN’S

ck one Shock For Him Coty Canada Inc.

Armani Code Sport Giorgio Armani Parfums, L’Oréal Canada

Guess Seductive Coty Canada Inc.

Lacoste Eau De Lacoste L.12.12 Procter & Gamble Prestige Americas

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VISIT facebook.com/GiorgioArmaniFragrancesCanada for your free sample

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WINNER

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Armani Code Sport Giorgio Armani Parfums, L’Oréal Canada The launch of Armani Code Sport last summer proved that big investments can lead to even bigger rewards. Backed by a “Big Bang” approach that made use of creative in-store “retailtainment,” captivating visuals, and major media investment, you couldn’t help but gravitate towards this seductive scent. Appreciating the power of the beauty advisor, L’Oréal reached out to BAs with a national road show where they were given the VIP Armani treatment. The result was a huge drive in sales during their in-store focus periods.

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T H E N EW FR A GR A N CE FOR WOMEN C R EAT ED B Y A MA N W H O A D ORES THEM

EXCLUSIVE

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FINALISTS

2011 BEST PRIVATE LABEL LAUNCH

Lily Crabtree & Evelyn

Moment de Bonheur Yves Rocher

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Callas La Divine Groupe Trapeze

Victoria’s Secret Angel Limited Brands

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WINNER

2011 BEST PRIVATE LABEL LAUNCH

Lily Crabtree & Evelyn Inspired by the perfume of the Lily of the Valley flower wafting in the English countryside, this enchanting fragrance is a blend of various, unique florals – a tribute to fresh springtime air. By coinciding the media placements with Mother’s Day – one of Crabtree & Evelyn’s strongest selling periods – the company was able to exceed their sales target by more than 16%, even producing waiting lists for the eau de toilette at many store locations.

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with

Tracy Moore

Weekdays

9 AM | 11CT

Food & Entertaining Home & Garden Health & Family Fashion & Beauty

CityLine is proud to be a sponsor of the Canadian Fragrance Awards.

CityLine.ca CityLine.ca CityLine.ca

TM

Rogers Broadcasting Ltd. Š2011

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FINALISTS

2011 HALL OF FAME AWARD—WOMEN’S

ck One Coty Canada Inc.

Coco Mademoiselle Chanel

Donna Karan Cashmere Mist Estée Lauder Companies

Estée Lauder Beautiful Estée Lauder Companies

Givenchy Hot Couture Parfums Givenchy

Issey Miyake L’Eau D’Issey Beauté Prestige International

Jean Paul Gaultier Classique Beauté Prestige International

Lancôme Trésor Estée Lauder Companies

L’Eau de Dali Dutal Inc.

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Ralph by Ralph Lauren L’Oréal Canada

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White Diamonds Elizabeth Taylor Elizabeth Arden

MAY 2012 COSMETICS

© DONNA KARAN COSMETICS

A FRAGRANCE TO SEDUCE THE SENSES

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WINNER

2011 HALL OF FAME AWARD —WOMEN’S

Coco Mademoiselle Chanel Launched in 2001 to encapsulate the vivacious spirit of the young Gabrielle “Coco” Chanel, Coco Mademoiselle has made a lasting impression on the fragrance world. Created by Jacques Polge, Chanel’s “nose” since the late 70’s, the sexy oriental juice is a blend of citrus top notes, grounded by jasmine and musk. The scent’s famous faces over the years, including Kate Moss and current spokesmodel Keira Knightley, have only added to the allure, catapulting it to cult classic status.

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FINALISTS

2011 HALL OF FAME AWARD — MEN’S

Aramis Estée Lauder Companies

Azzaro Pour Homme Clarins Fragrance Group

Calvin Klein Eternity for Men Coty Canada Inc.

Chanel Pour Monsieur Chanel

Dalimix Gold Dutal Inc.

Givenchy Pi Parfums Givenchy

Hugo, Hugo Boss Procter & Gamble Prestige Americas

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WINNER

2011 HALL OF FAME AWARD — MEN’S

Aramis

Estée Lauder Companies For more than 50 years, Aramis has held a coveted spot as one of the top-selling brands in the men’s fragrance category. Regarded for its “manly” character that is revered by men who appreciate tradition, the scent has a strong leathery base note complemented by earthy patchouli and oakmoss and brightened with green, citrus top notes. Despite its deep history, the fragrance remains modern and has become a signature scent for men across the world.

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The smell of success.

National Post is a proud sponsor of the 2012 Canadian Fragrance Awards.

Congratulations to all the ďŹ nalists and winners.

Don’t miss the latest in beauty news and fragrance reviews Saturdays in Weekend Post and in our online perfume archive Sniff Test at nationalpost.com/snifftest

Enjoy Friday & Saturday home delivery for only $7.99/month.* Visit nationalpost.com/fragrance2012 Promo Code: fragrance *Offer expires July 31, 2012. For full details visit nationalpost.com/fragrance2012

Available on the App Store

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FINALISTS

2011 LIFETIME ACHIEVEMENT AWARD This award is presented to the person who has made an outstanding contribution to the fragrance industry in Canada.

Louanne McGrory Beauté Prestige International

François Carlier Guerlain Canada

Marian Bendeth Global Fragrance Expert

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Jacques Pérusse Prestilux Inc.

Cathy Masson Shoppers Drug Mart

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WINNER

2011 LIFETIME ACHIEVEMENT AWARD

Jacques Pérusse Prestilux Inc. Jacques Pérusse began his long-standing career in the fragrance industry in 1975 as the sales director at Prestilux, the company his parents had founded to bring Parfums Christian Dior to market. After his mother’s passing from cancer, he and the company were motivated to take part in founding the CCTFA Foundation Look Good Feel Better program. He had witnessed firsthand how makeup and skincare could bring hope to those fighting cancer, and was later elected the chairman. To help promote French perfume across the country, Jacques also helped develop, and became president of, the Canadian Association of French Perfumes. Here, he educated beauty advisors about the world of perfumery. In the late 1990s, he became president of Decléor USA Inc., while maintaining his role at Prestilux. Jacques’s numerous contributions to the growth of fragrance in Canada, including scents from Rihanna, Lalique, Jessica Simpson, and Clean, have been both ground-breaking and very successful.

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Congratulations Jacques On receiving this year’s Lifetime Achievement Award at the 7th Annual Canadian Fragrance Awards

Jacques D. Pérusse, President, Prestilux Inc.

Recognizing your 30+ years in the beauty business in Canada, this award is only one small way to say “Thank You” for everything you have done and accomplished over these past three decades.

Your contributions have not gone unnoticed.

From your team at Prestilux Canada Inc.

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FINALISTS

2011 BEST PRINT MEDIA EDITORIAL “Liquid Diet” By: Sarah Daniel, Fashion

“I hate perfume… or do I?” By: Kate Rae, Glow

“Capture the Flagship” By: Sarah Daniel, Fashion

“Perfume Wordplay” By: Derek McCormack, National Post

“The Strong, Silent Type” By: Lesa Hannah, Fashion

WINNER

“I hate perfume…or do I?” By: Kate Rae, Glow

FINALISTS

WINNER

2011 BEST BROADCAST/WEB MEDIA EDITORIAL

2011 BEST BROADCAST/WEB MEDIA EDITORIAL

“The Shoe Fits – An interview with Thierry Wasser” By: Marian Bendeth

“The Shoe Fits – An interview

with Thierry Wasser” By: Marian Bendeth, Basenotes.net

basenotes.net (Online Feature)

“Eau Baby: The best summer fragrances to suit any scent snob” By: Liza Herz

imabeautygeek.com (Online Feature)

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Celebrate a legend.

©2012 House of Taylor ELIZABETHTAYLORBEAUTY.COM

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FINALISTS

2011 FAVOURITE SCENT — JUDGES’ CHOICE Our judges voted by secret ballot, choosing the overall best fragrance from 2011 regardless of launch strategy or promotion.

(untitled) Maison Martin Margiela L’Oréal Canada Celebrated for its unexpected, fresh juice and minimalist packaging, (untitled) Maison Martin Margiela was a hit amongst fragrance enthusiasts. Perfumer Daniella Andrier combined notes of jasmine, musk, and galbanum, a rare raw material grown in the Middle East, to produce a scent that is nothing like you’ve smelled before and at the same time completely wearable.

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WINNERS

2011 FAVOURITE SCENT CONSUMERS’ CHOICE — MEN’S The final judging component is our Consumers’ Choice Award. Consumers were invited to vote for their favourite men’s and women’s fragrances on the Flare, Chatelaine and Cosmetics websites. Over 2000 votes were cast in these categories.

Here are the winners:

John Varvatos Star USA Elizabeth Arden With exotic notes of red ginger, green cardamom and Tonka bean, this casual yet elegant fragrance was just unexpected enough to complement the brand’s classic, all-American roots.

Inspired by artistically rebellious visionaries who are driven to open new doors, the scent is fresh enough for any man. Mentions in the country’s top magazines, and a sampling event at the Toronto International Film Festival drove sales to a very successful 110% to plan.

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Canada’s Fashion MaGaZinE photoGRAphY, MAX ABADIAN

SubScribe to Flare For only $14.95 and get an extra iSSue For ordering on line! flaremagazine.com/extra

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WINNERS

2011 FAVOURITE SCENT CONSUMERS’ CHOICE — WOMEN’S

Someday by Justin Bieber Give Back Brands What happens when the new prince of pop releases a scent aimed at his throngs of teenage fans?

A fragrance launch for the history books. Someday by Justin Bieber, a fruity gourmand as girly as his devotees, broke all selling records in Canada and the rest of the world. A combination of ultra-feminine packaging, a completely addictive juice and media buzz-worthy, life-size cutouts of the singer at retail locations helped shoot this memorable scent to stardom.

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THANK YOU TO ALL OF OUR SPONSORS VENDOR SPONSORS

MEDIA SPONSORS

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CONGRATS!

to this year’s nominees, finalists and winners. We celebrate your passion, dedication and outstanding service.

ME034C112 Š 2012. Sears Canada Inc.

BOURJOIS PARIS SMILE ENHANCING LIPGLOSS

Darkness and light, innocence and deceit.

A two-step duo for the perfect smile!

TRUTH OR DARE BY MADONNA represents the dual forces that coexist in all of us.

Step 1: Apply the gel directly onto the teeth. Enriched with blue coloured pearls, the formula is designed for instant results

Daring to embrace the duality of our true nature.

TRUTH OR DARE BY MADONNA is a contemporary and sexy reinvention of a classic, a robust signature white floral.

Step 2: Apply the complimentary lipgloss for a dazzling smile 3 shades, Price: $21, Exclusively at select Shoppers Drug Mart/Murale locations

The collection: $35 – $75

NEW LAUNCHES

A BREAK-THROUGH FOR HOME HAIR COLOURING With New Precision Foam Colour from John Frieda®, you can achieve salon-precise professional coverage for flawless, natural-looking colour results in the comfort of your own home. Available in 24 flattering shades. johnfrieda.ca

BIG SHOW LIP SHINE YOUR TIME TO SHINE! Get the ultimate in shining star quality with this luxurious gloss containing anti-oxidants and light-reflecting spheres. Enriched with Omega 6 and Vitamin E to keep your lips feeling baby soft. Paraben free.

Available in 12 show-stopping shades – SRP: $9.50

EAU THERMALE AVÈNE New Essential Body Care Line For Sensitive Skin MOISTURIZING BODY LOTION: Its high concentration in plant-based oils enables sensitive skin to regain softness and comfort. It contains Avène Thermal Spring Water to soothe and soften the skin.

GENTLE BODY SCRUB: Especially formulated to gently remove skin impurities and to refine the skin’s texture. Its creamy, gel-like formula prevents skin dryness, leaving a smooth and purifying sensation.

NINA FANTASY LIMITED EDITION A new floral-fruity Nina fragrance with hints of cherry blossom, pink grapefruit, white musk and an amazing decorated bottle with a light kawaii inspiration.

Nina Fantasy Eau de Toilette Spray 50ml – $68.00

BODY OIL FOR BATHING AND MASSAGING: Nourishing and emollient body oil to be used for bathing or for massaging dry to very dry skin. Rich in plant-based oils and Vitamins A and E, it restores the altered hydrolipidic film and prevents skin dryness.

NEW LAUNCHES

SHISEIDO MAkEUp SHIMMERING ROUGE

RoC® SOFT SMOOTHING SCRUB A new formula with exfoliating beads, soft surfactants and Bentonite clay used as a softening agent, with a high level of Glycerin for its moisturizing properties.

SRP $19

Introducing seven fabulous new shades from Shiseido’s lusciously moisturizing, beautifully plumping Shimmering Rouge collection. Lips have never looked so full or sumptuous in shades of vivid orange, deep violet raspberry, luminous opal and stunning reds, pinks and beiges.

Price: $30 Available: May 2012

NEW CAPITAL SOLEIL HIGH PROTECTION SUNCARE OIL SPF 30 Vichy’s latest innovation, the Capital Soleil High Protection Suncare Oil SPF 30, recruits even the most reluctant to sun protection.

Offering photostable, broad-spectrum, UVA-UVB protection combined with a light, fresh, floral fragrance, skin is left feeling silky and non-greasy while enjoying a transparent application.

VICHY’S DESTOCK STOMACH Introducing Vichy’s latest slimming innovation: Destock Stomach. Reinforced with 5% Caffeine, Yerba Maté, and firming Soy Peptides, this powerful formula has been clinically proven to significantly improve the firmness of the stomach area, while helping break down stubborn fat deposits.

NEW LAUNCHES

SMASHbOx LIMITLESS CREAM SHADOWS Transfer-resistant, sweat-resistant and humidity-resistant, this innovative shadow won’t crease, cake or flake. The new LIMITLESS 15 HOUR WEAR CREAM SHADOW luxurious formula is enriched with Vitamins A and E to glide on smoothly and provide superior antioxidant protection. Available in eight stunning shades.

2012 COSA AWARDS Wednesday November 14, 2012 Royal York Hotel – Canadian Room Toronto, Ontario Order your tickets today Call 416-764-2498

Recognizing the talented men and women who work so hard to make our brands look so beautiful.

In-store displays also help increase sales and visibility for your brands whether it be for a newly launched product, rebranding or seasonal support.

Nominations are now open for the 2013 Visual Display Awards.

Visit cosmeticsmag.com and download your nomination form under the “Awards� tab. Or you can nominate your favourite visual display designer by simply sending their name and e-mail address to Jillian Vieira at: jillian.vieira@cosmetics.rogers.com

sponsors

2012 beauty calendar: may / june June 23 to 26, 2012 : naCDS marketplace, Denver, Colorado

May 4 to 6, 2012 : China Beauty expo, Shanghai, China May 14 to 16, 2012 : Beautyworld japan, Tokyo, japan

July 22 to 24, 2012 : Cosmoprof north america, Las Vegas, nevada

June 6 to 8, 2012 : CaCDS annual executive Conference - montreal, Que.

September 13, 14, 2012 : CCTFa annual Conference & aGm, Queen’s Landing, niagara-On-The-Lake

June 8 to 17, 2012 : Luminato, Toronto, Ontario

*September 17, 2012 : Charity Classic

June 14 to 15, 2012 : Cosmetic Business, munich, Germany June 19 to 21, 2012 : HBa Global expo, new york, n.y.

*november 10, 2012 : CCTFa Foundation Ball november 14, 2012 : 11th annual COSa awards, Toronto

Organizations in the cosmetics, fragrances, toiletries or related industries that want to inform the industry about upcoming special events, exhibitions, conferences, etc., should send information, dates, contact name, address, and telephone and fax numbers to: Calendar of events, Cosmetics magazine, One mount Pleasant Road, 8th floor, Toronto, Ontario, m4y 2y5 Please note submissions should be made 18 weeks prior to the event to be considered for a listing.

WRITe a LeTTeR TO THe eDITOR anD

WIn

THeSe GReaT PRIzeS!

Benefit Summer-Ready Set

WIn THIS BaLLOT name: address: City: Province:

john Frieda Sheer Blonde Collection

Postal Code: email address: Telephone: Store/retailer name: Would you like to be added to the Cosmetics’ email advisory Committee?

To enter, mail in this entry form including your name, address, email and telephone number along with your letter to the editor. Address it to: Cosmetics magazine Win This Contest, Cosmetics Magazine, 1 Mount Pleasant Road, 8th Floor, Toronto, Ontario, M4Y 2Y5.

nina Ricci nina Fantasy eDT

Rules: Limit one entry per person. This contest is not open to employees of Rogers Media or those living in Quebec. To be eligible to win, all entrants must submit a letter to the editor. Facsimiles and photocopies are not eligible. Please include your return address on your envelope. The draw will be held on May 28h, 2012 at 10:00 a.m. at the Cosmetics offices in Toronto. Cosmetics will notify the winner by mail, email or telephone. Cosmetics will then arrange to mail the prizes to the winners.

By entering the contest, the winner agrees to have his or her name published in Cosmetics. Cosmetics magazine complies with all privacy laws.

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Scene Toronto Fashion Week, Smashbox + Lucian Matis & more Clockwise from top: 1. Fashion’s Lesa Hannah & Canadian Living’s Katherine Flemming at Skinceuticals event 2. Maybelline New York makeup artist Grace Lee backstage at Fashion Week 3. Smashbox makeup artist Lori Taylor backstage at Lucian Matis 4. Cosmetics Publisher Jim Hicks with designer Matis at Shoppers Drug Mart/ Smashbox event 5. Bioderma’s Photoderm launch 6. Bourjois Paris Sucre makeup event 7. Actor Sarah Gadon at the Lucian Matis show

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Publisher’s Report

A big shout-out to our frontline ambassadors As I write this month’s column we have just closed the “I Recommend” Beauty

Awards survey. We received more than 450 surveys this year. Thank you to all of you who took the time to fill out these questionnaires. We know how busy you are and we appreciate you taking time out of your day. The results will be featured in our July/August issue.

We have also just closed the consumer voting for the favourite men’s and women’s fragrances for this year’s Canadian Fragrance Awards. We received more than 2,000 votes this year and the winners are featured on pages 134 and 136 in this issue. Many thanks for voting for your favourite scent.

We have just completed another sampling program for Shiseido and Vichy.

We appreciate your valuable feedback in our sampling program. We wish we could include more of you on these programs, but they fill up immediately every time we offer them. We are just about to extend this beyond Cosmetics magazine into FLARE and LOULOU magazines here in Canada. Stay tuned. Very exciting!

I just received a phone call from a very happy customer who shops at one of our Shoppers Drug Mart stores in Canada, praising the great customer service she received and noting how helpful the beauty advisor was in choosing the right product for her particular need. Thanks to all the great beauty advisors that do that each and every day across the country. Which reminds me: don’t forget to go to our web site at www.cosmeticsmag.com and vote for your favourite service provider for our COSA Awards this year. It can all be done online, so it’s very easy to nominate as many deserving BAs as you want.

We’ve just presented all of this year’s winners with their awards at our Canadian Fragrance Awards gala event in Toronto. This year’s finalists and winners are featured in this issue from pages 79 through 139. Thank you all in advance for promoting the Fragrance Awards winners in your stores this week during Canadian Fragrance Week from May 7th through May 12th, Mother’s Day. Anyway, a big thank you to you all for doing such a great job. It’s a tough job being the connection between our brands and the customer. Keep raising that bar. You are all winners!

Have a great spring/summer selling season.

Jim Hicks Publisher, Cosmetics Magazine

146

www.cosmeticsmag.com

MAY 2012 COSMETICS

Kissable.

Youthful.

Beautiful.

SILK & SHINE The unique formula with a satiny feel and a touch of shine enhances lips’ natural radiance, leaves a smoother lip feel, and keeps lips hydrated.

With real silk extracts and vitamins.

DEEP RENEWAL This anti-aging lip treatment with coenzyme Q-10 is clinically proven to visibly reduce ďŹ ne lines and wrinkles in just four weeks. Also promotes lip health and vitality with consistent use.

NEW REVIVE & RESTORE Two distinct formulas in inter-locking jars: the dual solution that takes lips from dull and tired to healthy and refreshed. With shea butter, fruit extracts and phyto nutrients.

Discover bliss.

Discover

CAPITAL SOLEIL Preserve the youth and beauty of your skin High UVA/UVB protection in ultra comfortable textures HIGH PROTECTION Enjoy long-lasting and effective UV protection with our photostable filtering system, featuring Mexoryl®, a patented filter most recommended

by Canadian dermatologists.1

UNIQUE TEXTURES Capital Soleil brings you our new lightweight SPF 50 and SPF 60 lotions with dry-touch, non-greasy and fast-absorbing textures – so comfortable, they feel like your daily skin care.

For personalized diagnostic and advices, visit vichy.ca

1 Reference: FIFG, 2012 Canadian Study among Canadian dermatologists. * AC Nielsen, pharmacies, sales in $ in Canada, 2011. ** With other filters in products: Capital Soleil SPF 60 XL cream, SPF 60 XL face stick, kids SPF 50 lotion, SPF 30 XL cream, SPF 30 XL ultra-fluid lotion and SPF 20 XL lip protection stick.

NEW

HYPOALLERGENIC

PARABEN-FREE FRAGRANCE-FREE

YOUR NO. 1 BRAND IN CANADA* EXCLUSIVELY IN DRUGSTORES