COSM-September-October-2011 by Cosmetics Magazine

cosmetics EDUCATING CANADA’S BEAUTY EXPERTS www.cosmeticsmag.com

SEPTEMBER / OCTOBER 2011

THE TECHNOLOGY ISSUE:

Skincare’s Latest Innovations TOP MAKEUP TRENDS FOR FALL

PM NO. 40070230. RETURN UNDELIVERABLE ITEMS TO: Cosmetics Circulation Department, 7th Floor, One Mt. Pleasant Road, Toronto ON M4Y 2Y5.

Best New Launches this Season

Heidi Klum Hits a Bright Note with Shine

Romaine Bond The Bay Beauty Mentor

The Bay, Canadaâ&#x20AC;&#x2122;s most appreciated beauty experts

THE BAY BEAUTY MENTOR

s Canada’s premiere beauty destination, The Bay understands the vital role beauty experts play in the Canadian beauty industry. Their passion, expertise and leadership are a key reason why customers develop loyalty to our stores. But starting a career in a beauty department can be overwhelming at

times. That’s why we’ve introduced a very special program called The Bay Beauty Mentor. We’ve scoured the country in search of the very ﬁnest beauty experts to share their expertise and advice. If you long to ask a question to someone who has made a successful career in a Bay beauty department, just send him or her an email. To learn more about pursuing a career in beauty at The Bay, visit www.hbc.com.

Romaine Bond

Job title: Counter Manager Store: The Bay, Vernon, BC Beauty experience: 17 years Email address: beautymentor@hbc.com

Best advice I ever received:

My ﬁrst job in the beauty industry:

ead Cosmetics Magazine! Honestly, I have learnt so much from the magazine and website. I often forward articles ticles to my management and co-workers and always have copies at the counter.

remember being so excited and honoured that I was chosen to work for Estée Lauder at The Bay. The heritage and prestige of both companies was inspiring. We had to count our stock monthly in a huge book, calculate our sales in each item and order for the next month. It was a great way to learn the products and keep up on trends.

What I love most about working at The Bay:

What I wish someone had told me:

lan for everything and then make a back-up plan! We all have challenging days, so have a plan ready. If that doesn’t ﬁt then go to plan B. Also, never be afraid to try something new. If it works, then that’s great. If not, learn from it. I love putting together counter-events, fundraisers, and out-of-town road trips and although most have been very successful, I have had some crashing failures! Take what you learn from both and try again.

y Opinion Counts! The support I receive from management, executives and my team is incredible. They celebrate successes, acknowledge and praise innovativeness, and walk with you through the challenges. Feel free to reach out to me at any

time, regardless of the question. Email me at beautymentor@hbc.com.

One Mount Pleasant Road, 8th Floor, Toronto, Ontario, Canada, M4Y 2Y5. Tel: 416-764-1664 Fax: 416-764-1704 www.cosmeticsmag.com INTERIM EDITOR

Heather Buchan 416-764-1680 editor@cosmeticsmag.com INTERIM ART DIRECTOR

Sigrun Wister 416-764-1655 artdirector@cosmeticsmag.com ASSOCIATE EDITOR

Heather Marrin 416-764-1669 heather.marrin@rci.rogers.com CONTRIBUTORS

Dino Dilio, Jennifer Evans, Janine Falcon, Stephen Ferrie Liza Herz, Dr. Lisa Kellett, Maurice Vellekoop

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Vol. 39, No. 4 September / October 2011 Published in August 2011. Cosmetics, established in 1972 is published 6 times per year by Rogers Publishing Limited, a division of Rogers Media Inc. Rogers Media Inc., President and CEO: Keith Pelley

Beauty Guide C A N A D I A N

2011

Everyone you need to know in the Canadian Beauty Industry

directory_cover_2011.indd 109

Rogers Publishing Limited, President and CEO: Ken Whyte

11-06-02 12:36 PM

ANNUAL BUYERâ&#x20AC;&#x2122;S GUIDE

Vice President, Rogers Consumer Publishing, Executive Publisher, Cosmetics: Kerry Mitchell Vice-Presidents: Immee Chee Wah, Patrick Renard Group Marketing Director: Karen Kelar Marketing & Promotions Associate: Jason Emata Marketing Communications Associate: Hazel Picco Marketing & Events Associate: Laura Carinci

TRENDS REPORT 2011

We acknowledge the financial support of the Government of Canada through the Canada Magazine Fund, toward our editorial costs. Cosmetics is published every two months for selected personnel in manufacturing, distributing, and retailing areas of the cosmetics, fragrance, toiletries and personal grooming, esthetics and related fields. All rights reserved. Contents may not be reproduced by any means, wholly or in part, without the written permission of the publisher. Subscriber Services: To subscribe, renew your subscription or to change your address or information, please visit us at www.rogersb2bmedia.com/cosm Mail Preferences: Occasionally we make our subscriber list available to reputable companies whose products or services may be of interest to you. If you do not want your name to be made available please contact us at rogers@cstonecanada.com or update your profile at: www.rogersb2bmedia.com/cosm Our environmental policy is available at www.rogerspublishing.ca/environment

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THE COTY REPORT

Publications Mail Agreement 40070230 Registration Number 222534 Periodicals Postage Paid at Toronto, Ontario. Contents copyright 2011 by Rogers Publishing Limited, a division of Rogers Media Inc. RETURN UNDELIVERABLE ITEMS TO: Cosmetics Circulation Department 8th Floor, One Mt Pleasant Road, Toronto, ON M4Y 2Y5 ISSN number: 01315-1301

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SEPTEMBER / OCTOBER 2011 Contents

NEWS

BEAUTIFUL PEOPLE

12 13 14

UpFront: La Prairie’s aquaculture technology UpFront: Kibio reinvents organic skincare News: MAC’s work of art, new faces at Chloé and more Special: Breast cancer awareness roundup

70 73

My Life in Beauty: Elizabeth Arden’s Robin Mitchell Success Story: Mirena Cusano’s social network Scene: A roundup of the latest industry events

FEATURE STORIES NEW PRODUCTS 28 30 40

Tech Spotlight: The latest super serums New Makeup/Skincare: This season’s best beauty launches New Scents: Scent-sational new fragrances

50 53 56 58 60 62 68

The science of beauty Fall’s top 5 makeup trends Fragrance Spotlight: Taylor Swift’s Wonderstruck Cover Story: Heidi Klum debuts signature scent Fragrance Spotlight: Guerlain re-launches the iconic Shalimar Technology Special: Beauty’s new digital frontier Why Ingredients Make a Difference:

EXPERT ADVICE 16 18 20 22 24 26

Ask a Dermatologist: Combating acne Haircolour 101: Back in black Ingredients 101: Peptides Selling to Men: Jack Black co-founders talk men’s skincare Ask a Pro Makeup Artist: Transitioning to fall makeup Ask a Trainer: Debunking beauty myths

COVER STORIES:

cosmetics EDUCATING CANADA’S BEAUTY EXPERTS www.cosmeticsmag.com

SEPTEMBER / OCTOBER 2011

The Technology issue:

pg 28

Skincare’s Latest Innovations

pg 53

Top makeup Trends for fall

pg 30

Best New Launches this Season

8 71 74 78

Editor’s Letter Win This Industry Calendar Publisher’s Report

PM NO. 40070230. RETURN UNDELIVERABLE ITEMS TO: Cosmetics Circulation Department, 7th Floor, One Mt. Pleasant Road, Toronto ON M4Y 2Y5.

BUSINESS AS USUAL Heidi Klum Hits a Bright Note with Shine

Cover: Nabil Elderkin/Coty

pg 58

Still have skin imperfections,1 already have wrinkles?

NORMADERM ANTI-AGING

Double efﬁcacy ANTI-IMPERFECTION

ANTI-WRINKLE

For the ﬁrst time, Vichy introduces a combination of lipohydroxy and glycolic acids to vitamin C, which acts on both the imperfections and the 1st signs of aging. The light gel-cream texture covers the skin in a comfortable matte ﬁnish and hydrates for 24 hours.

Irregular skin texture

Dilated pores

Wrinkles

Dull complexion

1 Irregular skin texture, dilated pores. 2Self-assessment of 41 women for 4 weeks. *AC Nielsen, Drugstores, Canadian Sales in $, 2010.

Percentage of users who have seen an improvement:

75%

Skin texture looks more homogeneous

73%

Pores look less visible

95%

Wrinkles appear reduced

Skin looks healthier and smoother in

71%

Complexion looks more radiant

7 days

Take part in the conversation on facebook.com/normadermcanada.

UpFront

by Heather Buchan

Making a Splash

La Prairie employs aquaculture technology to harness the age-defying powers of the sea.

Deep-sea ingredients — from algae, seaweed, mud and even mineral-rich

Céline Cousteau

seawater — have been gleaned from the earth’s oceans for inclusion in beauty regimes for eons. Their capabilities to repair, replenish and restore skin are ever-evolving and continuously researched by scientists. But it was Swiss-based La Prairie, a pioneer in cellular anti-aging products since 1978, that was one of the first beauty companies to harness the protective powers of marine plants such as phytoplankton and algae extracts by sustainable means: Via aquaculture technology. La Prairie’s scientists discovered that they could grow the sea botanicals in a controlled laboratory environment on land, rather than harvesting the ingredients directly from the sea, thereby ensuring that the ocean’s fragile ecosystem remains intact. This technology is at the heart of La Prairie’s Advanced Marine Biology Collection. The luxury skincare brand — which first launched the highly-coveted collection in 2007 with two star products, a day cream and a toner — is expanding it this fall with three new offerings: A foaming mousse cleanser, an eye gel and a revitalizing emulsion. All contain newly-sourced powerful antioxidants and restorative minerals from various algae that help reverse signs of aging and strengthen the skin’s defence mechanisms against environmental aggressors and further damage. La Prairie’s dedication to environmental sustainability is what led explorer and documentarian Céline Cousteau, granddaughter of the legendary ocean explorer Jacques Cousteau, to become the collection’s international spokeswoman. “I am proud to be affiliated with the Advanced Marine Biology Collection,” says the environmental advocate. “It gives consumers the skincare option of a versatile collection of multi-tasking, high-performance products with healthy ingredients that are not depleting our environment.” The collection’s three new products include an Advanced Marine Biology Revitalizing Emulsion Face, Eyes, Neck, 50ml, $160; an Advanced Marine Biology Eye Gel, 15 ml, $130; and an Advanced Marine Biology Foaming Mousse Cleanser, 50 ml, $80. Available in October at La Prairie counters.

UpFront

by Heather Buchan

Kibio reinvents the rules of organic skincare

On a beautiful day this past spring, beauty editors

gathered at the Windsor Arms Hotel in Toronto to discover the world of Kibio — the organic French skincare line owned by The Clarins Group. Two special guests from France, Isabelle Herbreteau, president of Kibio and a member of the executive board of the Clarins Group, and Julie Wainberg, Doctor of Pharmacy who is responsible for the development of Kibio skincare, were in town to discuss growth in organic skincare and Kibio’s advanced organic technologies. “We have seen a worldwide trend towards awareness of what we put on our skin,” said Herbreteau, adding that a recent study found that 60 per cent of what we put on our skin accumulates in our metabolism. “People are realizing that a lot of chemical ingredients are in traditional cosmetics.We’re reading a lot about the dangers of para-

SEPTEMBER 2011 COSMETICS

bens, preservatives and phlalates and this has brought about demand for alternative cosmetics,” she added. Herbreteau believes wholeheartedly that organic formulations are the future of the cosmetic industry. “Our biologists blend their knowledge of classic chemistry with the most ‘green’ biotechnology,” she explained. This means that in every Kibio formula, all of the ingredients — be they floral waters, vegetal oils, essential oils, natural extracts or medicinal plants — are active. There isn’t a trace of silicones, mineral oils, animal raw material or parabens. From citrusy cleansers and almondscented moisturizers, to a chamomile floral mist and orange-flavoured lip balm, all Kibio products are formulated on plant-based research with much of the production located locally in France. Scientifically speaking, organic plant extracts contain high levels of active ingredients that stimulate cellular renewal and help reinforce the skin’s natural defense mechanisms. Wainberg and her team have found a new way to optimize active ingredients and deliver full benefits to the skin by boosting vegetal extracts interaction. From a holistic point of view, active ingredients carry the energy or life force, known as “Chi” in Chinese (which is where the Ki in Kibio is derived) that, when incorporated into skincare products, transmits into the skin and thus the skin regains balance. It’s this philosophy combined with Clarins’ boundless budget and halfcentury of know-how that have Kibio poised to become a leader in skincare’s “greener” future.

www.cosmeticsmag.com

UpFront News

by Heather Buchan

News stories of note this month. (For daily beauty news, visit: www.cosmeticsmag.com)

Dior celebrates a legendary muse Legendary for her love of leopard print, Mitzah Bricard not only became Christian Dior’s muse, but also his trusted fashion advisor. To pay tribute to this divinely chic woman whom the great couturier described as “one of those rare people today whose only reason for living is elegance,” Dior is releasing the Mitzah Collector Palette — an oh-so-elegant leopard print eyeshadow palette of camel, chocolate brown and beige hues— exclusively at Sephora this month.

New faces for Chloé’s fall perfume campaign This fall, two beautiful new faces will grace Chloé Woman’s fall advertising campaign: English actress Imogen Poots (above, left) and French actress and model Camille Rowe Pourcheresse (above, right). Both are 21, both are gorgeous, and both embody the fragrance’s youthful and modern facet.

Celine Dion launches signature scent The legendary singer adds a new scent to her popular fragrance portfolio this month with the release of Celine Dion Signature — an elegant fragrance with notes of Mimosa Blossom, Indian Jasmine and Sandalwood. “Creating this Signature fragrance allows me to reach my fans in a completely different, yet very personal way,” says the Quebec-born icon. Etched into the art-deco-inspired bottle is Celine’s silhouette. The fragrance is available exclusively at Shoppers Drug Mart and Walmart.

MAC’s work of art MAC’s latest beauty release is a limited edition collection of three powder palettes inspired by modern art movements. The Street Art Eye Shadow palette (above), an intricate graffiti design of blue, orange, pink, brown, white and silver on embossed bricks, pays homage to New York’s madcap graffiti scene. The collection arrives on counter September 29.

Quo partners with Orly Thanks to the recent partnership between Quo and Orly International — a leading innovator in the nail industry — there will be even more selection to choose from when it comes to nail care. Twenty-five new nail polishes, five treatments including a cuticle primer and a nail strengthener, and a limited-edition five-colour fall collection will hit shelves exclusively at Shoppers Drug Mart and Pharmaprix on October 15. Additional colours will be added seasonally (spring, summer, fall and holiday) each year.

www.cosmeticsmag.com

SEPTEMBER 2011 COSMETICS

Eau de Parfum pradacandy.com

Ask a Dermatologist

by Dr. Lisa Kellett

Combatting Acne Whether it’s an impressionable teen,

a 30-something new mom or a menopausal executive, anyone dealing with an acne outbreak will be frantic to clear it up, cover it up and prevent further outbreaks. And having a confident and understanding sales associate to help guide them towards the right course of action and treatment can be a lifesaver and morale booster. Here, Dr. Lisa Kellett — one of the country’s leading experts on adult acne — offers an acne “refresher” complete with the basic do’s and don’t’s.

“Use only gel moisturizers, clear spray sunscreens and a topical five-per-cent Benzoyl Peroxide, which kills bacteria, dries up skin oils and causes the top layer of skin to peel.” – Dr. Lisa Kellett

Cosmetics: What is acne? Dr. Kellett: Acne vulgaris is an inflammatory disease of the

skin characterized by comedones (blackheads), papules (red, inflamed tender bumps with no head) and pustules (red, inflamed circle with a white or yellow centre) and sometimes nodules (large, hard bumps under the skin’s surface) and cysts. It commonly appears on the face and shoulders. Acne typically occurs in adolescence but is now often present in adults as well. In fact, according to the Academy of Dermatology, 70-million adult Americans — more than 50 per cent of women and 25 per cent of men — will suffer from acne. Cosmetics: What are the two most common causes of acne? Dr. Kellett: A bacterium called Propionibacterium acnes

(which resides within sebaceous follicles) and a disorder of the cells lining the hair and oil gland unit. Essentially pores get blocked and sebum (oil) which normally drains to the surface is clogged and bacteria begins to grow. Cosmetics: Why are some people more prone to acne

than others? Dr. Kellett: There is a genetic component to acne. For in-

stance, it tends to run in families. However, it can be triggered by hormonal changes, stress, certain medications, excess sweating and use of the wrong skincare products. Generally in adults acne occurs on the chin, jaw and temples whereas teenage acne is found in the oily facial T-zone. Cosmetics: What are the top three ways to combat acne

easily and effectively at home? www.cosmeticsmag.com

Dr. Kellett: Use only gel moisturizers, clear spray sunscreens

and a topical five-per-cent Benzoyl Peroxide, which kills bacteria, dries up skin oils and causes the top layer of skin to peel. Cosmetics: What are some professional treatments that

combat acne? Dr. Kellett: Mandelic acid peels and Photodynamic therapy. Mandelic acid is part of the alpha hydroxy acid family and works as both an exfoliating and antibacterial agent. Photodynamic therapy includes state-of-the-art technology such as laser micro-beams and Blu-U Light therapy that reduces acne and oil production and eliminates acne bacteria in the skin. Cosmetics: Are there any particular “no-no’s” when it comes

to combating acne? Dr. Kellett: Never, ever pick, scratch, squeeze or rub acne. It can be scarring and cause cysts as can extractions. Also, do not use cream-based moisturizers as they are often too rich. Use gel based products and a non- foaming exfoliating cleanser. Dr. Lisa Kellett, M.D., F.R.C.P. (C), D.A.B.D. is the principal dermatologist at DLK On Avenue specializing in dermatology and laser surgery. www.dlkonavenue.com

SEPTEMBER 2011 COSMETICS

Hair Colour 101

by Heather Marrin

Back in Black

Bid farewell to lighter locks and take a step to the darkside.

It’s incredibly important to pay a little more attention to the state of your hair’s health. After a summer spent poolside or in the ocean, it's important to take steps to reverse the damage caused by chlorine and salt water. Eric stresses that proper deep conditioning treatments should be used to ensure hair is nourished and hydrated before applying your new shade for the upcoming season. 

www.cosmeticsmag.com

 While

black can be a very beautiful and sexy colour, it can also be a shade that requires a lot more make-up and may call for some colour changes to your wardrobe. Eric suggests before going black, it’s a good idea to try on some black wigs to see if you feel comfortable with this colour.

 Eric applies the same rule when choosing any colour: A cool or pinky skintone looks better with a black that has a redish or burgundy hue to it, whereas a warm or olive skintone will suit a black with more ashy or blue hues.  For blondes looking to go black, take baby steps. Eric recommends that you gradually go darker one shade at a time to get yourself used to having a darker colour around your face. For those with light hair, remember, going from light to dark is easier than removing a dark shade and going back to blonde.  We have all run into issues with staining our face when colouring at-home, and, of course, black stains can be that much trickier to remove. Eric advises putting a light layer of Vaseline or conditioner around (not on) the hairline prior to the colour application to help prevent skin stains. He stresses the words “around the hairline” because the colour will not penetrate those hairs that have been touched by the Vaseline or conditioner.

SEPTEMBER 2011 COSMETICS

Photo: Veer

It may be the most common hair colour, but after months of sun-kissed skin and blonde highlights, nothing will stand out more this season than black locks. One may argue the shift from light and bright to dark and sultry is a result of the recent vampire craze (the latest installment to the Twilight Saga is out this fall), but L’Oréal Colour expert Eric Del Monaco suggests it has less to do with Halloween and vamps and more to do with fabrics. “Dark hair will be on trend to compliment all of the lush textiles, like leather and lace, that dominated fall 2011 runway shows,” he says, or what he calls“the emergence of '80sinspired cyber-style” “All-over colour with reflective shades built right into the formula will be very trendy this fall/winter, giving hair an almost velvet finish, like the rich fabrics of the season,” says Eric. Before diving head first into the black sea, keep these points in mind:

Ingredients 101

by Janine Falcon

Before peptides hit the beauty

news about a decade ago, people with sensitive skin had few options for anti-aging skincare. Ingredients such as prescription-strength retinol and glycolic acid improve the complexion by triggering skin’s repair response – new cell production – by causing generally imperceptible irritation. To sensitive skin, though, that irritation is perceptible rather than not. “Peptides are a big step in anti-aging,” says cosmetic dermatologist Nowell Solish, co-director of dermatologic surgery at the University of Toronto. “They don’t irritate the skin or cause sensitivity to the sun, you don’t need a prescription to use them, and peptide skincare is really accessible.” Naturally present in the body, “peptides are chains of amino acids linked to proteins that naturally stimulate various messages in the skin,” explains Solen Marie, Product Development Manager for Dermaglow. Often referred to as “building blocks of protein,” in skincare they prompt the skin’s connective tissues (fibroblasts) to produce collagen and elastin, which are key for firmness and bounce-back ability. They can also help thicken the skin, and certain varieties can also encourage a degree of muscle relaxation, although not with the same results as Botox. According to Dr. Solish, peptides are particularly good for lessening the appearance of fine lines around the eyes, on the forehead and around the mouth. They’re effective against criss-cross lines that sometimes appear on cheeks

www.cosmeticsmag.com

as a result of UV damage, and give skin a general “glowier” finish. And while peptides seem to work for all skin types, thinner skin tends to respond particularly well. While the technology hasn’t changed, per se, as with any ingredient that becomes an industry staple, chemists now familiar with peptides can create higher concentrations and improved formulas. “There’s no question that peptides available today are much better than the first generation,” notes Solish, who serves as a consultant to skincare company Indeed Labs, makers of peptidepacked Snoxin ($19 at drugstores). There are many types of peptides with different functions. For instance, the number of amino acids in a peptide chain is part of its name. A tetrapeptide has four amino acids, a pentapeptide has five and an oligopeptide is a general term for peptides with up to 20 amino acids. More amino acids doesn’t make a peptide better; it’s just different. Most antiaging skincare with peptides contains more than one. “Industry-wide, the most popular peptide is Acetyl hexapeptide-8, which is well known by its trademark name, Argirilene,” says Dermaglow’s Marie. Also popular is pal- KTTKS, a.k.a palmitoyl pentapeptide-3, or Matrixyl. It’s in skincare such as Neostrata’s Intense line, Strivectin products and Olay Regenerist skincare, as well as Snoxin. Sensitive-skin types will find peptides in anti-wrinkle cream by Cliniderm, a dermatologist-recommended brand made by the company who makes Neostrata. SEPTEMBER 2011 COSMETICS

Photo: iStock

Peptides

Selling to men

by Heather Buchan

From a formulation standpoint, the textures need to be lighter and sheerer, aromas need to be subtle and fresh, fragrance-free, product performance needs to be visible right away. From a marketing standpoint, there is a big difference in the way the branding is handled. the product positioning, naming and packaging all have to be geared to a guy’s sensibility. this means eliminating too much superfluous information, elaborate claims and complicated ingredient stories. We hear from men that they do not want elaborate, time-consuming, multi-step regimens, so we combine several benefits in one product to save time. Are men harder to reach than women when it comes to skincare?

What a man wants

Jack Black founders filled a void in the men’s skincare market and, in the process, earned a cult following.

It’s no surprise that when it comes to beauty, men

and women are different creatures. While many women happily engage in multiple-step skincare routines morning and night in the name of beautiful skin, men don’t want an overly complicated beauty routine. Having noticed that men’s skincare was an underserved segment of the prestige market and very few brands offered multi-functional, non-greasy, high-quality formulations, two veterans of the beauty biz — Curran Dandurand and emily Dalton, both former marketing execs with large beauty brands who yearned to be entrepreneurs — set out to do just that. so just over a decade ago they launched their now soughtafter men’s skincare line, Jack black. today, Jack black offers an extensive head-to-toe skincare line for men, including everything from shaving creams and moisturizers, to fine fragrance, hair care and anti-aging solutions as well as a unique line for male athletes, all available exclusively at Holt renfrew and sephora. Here, the pair share their insights into selling skincare to men:

How does designing men’s skincare products differ from designing women’s products? www.cosmeticsmag.com

men are harder in some ways but easier in others. they are harder at the initial conversion stage because they don’t shop as often as women and, therefore, constitute a much smaller percentage of the traffic in the store than women. they also can be creatures of habit and somewhat resistant to changing the products they use. but they are much easier after you have brought them into the brand because they are very loyal and not as experimental as women. men also tend to tell their friends about products they like and this word of mouth is very important for the men’s brands in building their business. Once guys find products they really like, they are steady repeat clients. How has the men’s skincare market changed in the past 10 years since you launched your business?

the number of men of all ages using skincare and grooming products, the number of retailers supporting this category, and the sheer number of competitors in the space have all grown dramatically. men are using so many more specialized anti-aging products than they did 10 years ago. Our skin serum is one of our best sellers, and if we had offered that back in 2000, I doubt we would have had many customers who were interested in buying it. men have definitely evolved in their sophistication and knowledge of skin care. From a competitive standpoint, it has become as intensely competitive and crowded as the women’s skincare market. every beauty company wants to get a piece of the growing men’s business. Are there any new innovations you’re offering your customers?

We are launching a product this fall called DIY peel pads. the tag line is “no appointment necessary.” these pads provide benefits similar to that of a chemical peel that you’d get in a dermatologist’s office but without the irritation and hassle. september 2011 COSMETICS

by Dino Dilio

Transitioning to fall makeup

www.cosmeticsmag.com

Classic fall makeup is beautiful, majestic

and even mysterious. Itâ&#x20AC;&#x2122;s quite the opposite of the light, bright and shimmer of summer and the perfect dichotomy for timeless and seasonal beauty and style. It doesnâ&#x20AC;&#x2122;t have to be a complicated change. These quick tips will help you with the transition. Every makeup look begins by beautifying the skin with the right orchestration of skin care products. Primers, brighteners, blushes and bronzers are all encompassed creating a wear alone look that can be completed with mascara and lip gloss or built upon, bringing attention to either the eyes, mouth or both. Lighter complexions make for wonderful contrast with dark, richer and bolder shades of colour. Timeless shades for eyes are charcoal, browns, navy, khaki and black if you dare. For lips, opt for shades of rich reds and berries and nude. Updating your look can be a easy as adding a dark eyeshadow to your current eye makeup or switching lip colours. Or, go all the way with these next suggestions. SEPTEMBER 2011 COSMETICS

Illustration: Maurice Vellekoop/Reactor

Ask a pro makeup artist

Updating your look can be as easy as adding a dark eyeshadow to your current eye makeup or switching lip colours. The Dark Eye You’re working with a four-colour palette. A light, medium and dark eyeshadow plus a dark eyeliner pencil — the quintessential quartet.

The Rich Lip Lips must be clean, smooth and moisturized when it comes to wearing strong lip colour. Exfoliate chapped lips because dark lips emphasize flakiness.

• Line the top lashline with a dark eyeliner pencil, thickening the line at the outer edge of the eye.

• Apply foundation and powder over the lips first. This will act as a good base on which to draw.

• Apply the darkest eyeshadow with a small brush over the entire eyelid and up to the crease. Keep the inside edge curved so as not to close the eyes. Mist the applicator/brush with water to increase colour pick-up and intensity.

• Choose a lip pencil that matches or is slightly lighter than the dark lipstick to avoid a demarcation line between the two shades.

• Apply the lightest eyeshadow with a medium brush under and along the bottom of the eyebrow and down to the edge of the dark colour. Apply a spot of light at the tear duct with a cotton swab.

• With light pressure and without lifting the pencil move in short, straight feathering strokes until your shape is symmetrical and suitable for you. Going too far can create the comic book look. • Colour the whole lip evenly with the lip pencil. Use a lip brush or finger tip to smear, spread and blend the colour into the lips. Set the lip line with a light dusting of face powder. Wear alone for a matte look or add volume by layering with more lip colour or gloss.

• Contour the crease with mid-tone colour. Apply on and along the crease, joining and graduating all three shadows together. Stop here by applying mascara lavishly to top lashes. This look is all about dressing the top of the eye only. It’s very sophisticated and slightly retro.

The Nude Lip It is striking worn alone or with dramatic eyes for contrast.

• Take this look to the next level by lining the lower lash line with the dark pencil. Make the line very thin and keep it close to the lash roots. Use a cotton swab to clear away mistakes.

• Cover lips with foundation and lightly powder. Apply a nude tone lip colour or gloss that almost matches the skin but that has a hint of pink, peach or caramel to it. This will prevent the washed out look.

• Apply the mid-tone eyeshadow with a small angle detail brush on top of the pencil. Press and smudge the colour deep into the lash line to spread the pencil out. Re-load brush and repeat. This time focus on defusing the outer edge of this line, creating the same graduated look done for above the eye.

• You could also apply a lip pencil that is slightly deeper than your skin to create a subtle contrast between your lips and skin.

• Add more drama for evening gorgeousness by re-lining the top eyelid with a black liquid or gel liner, or add a pair of false eyelashes. Going this far may require deepening the eyebrow slightly for balance. SEPTEMBER 2011 COSMETICS

• Colour lips in completely and cover with colour or gloss. Dino Dilio is a freelance makeup artist, specializing in work with individual clients and experts in the worlds of

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fashion, entertainment, advertising and business. www.dinodilio.com

Ask a Trainer

by Holly Sherrard, Education Manager, Dermalogica Canada Ltd.

Debunking Beauty Myths How to address clients respectfully and professionally.

Thanks to technology, we have more information than ever before at our disposal. But with that comes a wealth of misinformation too. In the beauty industry in particular, this has led to many myths floating around. From the belief that cutting your eyelashes will make them grow longer to using Preparation H to reduce puffiness, to avoiding soap because it’s bad for your skin, many customers are left confused and unsure of what to trust. Always stay professional By human nature, it’s hard to hide emotions and remain unbiased when we hear myths. If you’re able to take an unbiased approach to your response, I think consumers will be more trusting of you as a beauty advisor and professional. When a customer comes to you with a myth, whatever it may be, you need to first of all listen to them. A lot of the time, consumers just want to be heard. Then, understand that the client could be confused, and just tell them, “I understand what you’re saying,” and depending on what the myth is, say, “There is some validity to what you’re saying.” Have some facts gathered on something that could dispel the myth and have the client understand that there are different ways to look at things. And then, obviously, offer advice on what you believe in, which comes down to Holly Sherrard your training.

Ask Questions One myth that has been popping up a lot recently is that skin becomes immune to or gets used to a certain regime and you have to change it once in a while. So if you have a client come in and say, “My skin in changing and my products aren’t working for me anymore,” you would have to ask the following questions: What are you experiencing? What were the results you had before and why do you feel they are changing? Has anything changed in your life? Are you exercising more? Are you under more stress? Are you going through hormonal changes, like pregnancy or menopause? Are you on new medication? You basically need to do a consultation with your client and understand where they are coming from. It may be simply that the client is having a reaction to a seasonal change. You just need to customize the client’s regime to what their needs are at that time. Be honest If you don’t have an answer for your client right away, don’t fake it. Being honest with clients will set you apart from advisors who are willing to just give an answer that makes them appear knowledgeable but isn’t necessarily factual. I think consumers appreciate honesty. I really think that the best way is to say, “I’m not really sure of the answer to that. I’ll take your number, though, and get back to you because I have some great resources.” Or, provide a customer service number for the brand that you’re representing and the consumer can call that line. Stay Informed So many companies now are offering online training sessions and advisors need to take advantage of that because you could have a consumer come in and not have an answer for them. Information from the Canadian Cancer Society, the Dermatologists Association of Canada, and information from scientific studies are going to be more trustworthy than getting fiction from someone’s opinion on a blog. As long as there is scientific evidence to support the claims on products, then it comes from a trustworthy source. Remember, there are so many blogs out there right now and anyone can put their own spin on things. That’s not to say that every blog out there is going to be fiction. But be wary of your information source.

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SEPTEMBER 2011 COSMETICS

Shawn’s Training Tips

PHOTO FINISH HYDRATING PRIMER Prepped for perfection

Shawn Hlowatzki Award Winning National Trainer Smashbox Cosmetics in Canada

Give your complexion a moisture boost while creating a perfect canvas for foundation application with Photo Finish Hydrating Foundation Primer. Made with Hydraplex, a potent desert plant extract, this lightweight oil-free formula quenches parched skin and helps lock in moisture with a protective barrier that fills in fine lines and pores for flawless, photogenic makeup application. Application Tip: Smooth a pea size amount onto clean skin using fingertips for a visibly softer, smoother complexion.

INSIDER SECRETS REVEALED Pesky Blemish that won’t cover? Apply Smashbox Photo Finish Lid Primer not only to your lids but on your blemish prior to foundation application. The peach tone in the primer will cover up the redness of the blemish and the primer itself will give your foundation amazing staying power! Janet Pedersen Makeup Artist Toronto and GTA Region

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Submit your Smashbox beauty tip to tips@quadrancosmetics.com and it could be featured in the next issue.

Technology Column

by Heather Buchan

Lancôme Visionnaire LR2412 4% Advanced Skin Corrector (left) is $100 for 30 ml, while Guerlain Orchidée Impériale Serum (below) is $550 for 30 ml.

Molecular Miracles

Two new skincare formulations mimic the restorative power of nature.

The quest for beautiful skin is a never-end-

ing pursuit and beauty companies are continuously searching for technological breakthroughs in skincare. This fall heralds the birth of two star products at the forefront of innovation. Both formulations go far beyond simply moisturizing, reducing wrinkles or combating pigmentation. They also smooth, plump and even out skin tone, essentially renewing the overall appearance of the skin. And both products were created thanks to the discovery of new molecules from the plant kingdom. For more than a decade, in order to identify new substances that could actively treat human skin, researchers at both Guerlain and Lancôme observed the ways in which the plant world repairs itself.

Guerlain Orchidée Impérial Serum

After 10 years of painstaking research in three countries, Guerlain is launching Orchidée Impérial Serum — a highly concentrated molecular extract that immediately retexturizes the skin by tightening pores, smoothing wrinkles, redefining facial contours and lifting the skin. “Our extract targets the life cycle of cells,” explains Dr. Frédéric De Bonté, Director of Guerlain Research. Essentially, the serum’s molecular extract, derived from three orchids, has the ability to “turn back cellular time.” Orchids are infused with a vital energy, allowing them to survive in some of the most inhospitable environments and bear a resistance to environmental aggressors that lend them the power of longevity. Guerlain scientists have extracted

the survival molecules that protect orchids and infuse it in the serum. Dr. Bonté explains that the extract actually re-establishes the S-phase of skin cells (the phase when they are young and active) before they mature. In essence, it provides a time-reverse effect on skin by maintaining young and active skin cells. That, coupled with a new delivery system, allows the extract to target cells deep down. Lancôme Visionnaire LR2412 4%

Meanwhile at Lancôme, researchers discovered that when plants are damaged they produce a “signal-molecule” called jasmonic acid, which triggers healing of damaged tissues. This discovery led to research during which scientists were able to create a molecule that mimicked the jasmonic acid’s repairing ability while remaining in perfect affinity with human skin. That molecule was named LR 2412 and the resulting product, the recently launched Visionnaire LR2412 4% Advanced Skin Corrector, was named after it. “The epidermis generally thins with age,” explains Veronique Delvigne, Lancôme International’s Scientific Director. But Visionnaire’s molecule is able to “self-propel” through the layers of the epidermis and set off a series of micro-transformations resulting in tightened pores, reduced pigmentation, smoothed wrinkles and refined texture, adds Delvigne. Being able to permeate through all layers of the skin is a great technological breakthrough, giving Visionnaire the ability to reach the skin’s deepest layers and stimulate renewal within them.

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SEPTEMBER 2011 COSMETICS

New Makeup

Lancôme Maison Lancôme Blush

Artistic Director Aaron De Mey has created a true work of art item with this stunning rose blush, part of Lancôme’s limited edition fall 2011 collection. Reminiscent of a vintage postcard, the power palette is imprinted with a beautiful Parisian streetscape, making it a coveted collector’s item. $48.

Dior Haute Couleur Extreme Wear Nail Lacquer in Tuxedo

Instore: Mid-September

Instore: September

One of the iconic colours of the House of Dior, midnight blue is at the same time ultra-feminine and masculine with an edge. This fall, Dior has bottled the glamorous shade in a deep and intense nail polish, apltly named Tuxedo, that will lend nails highvoltage appeal. $24.

Urban Decay Lush Lash Growth SerumInfused Conditioning Mascara Packed with peptides and moisturizing Panthenol, this mascara does triple duty: Nourishing, thickening and lengthening eyelashes. The conditioning formula is accompanied by an hourglass-shaped brush, ideal for coating each and every lash to the max. $24. Instore: September

Stila Natural Eye Shadow Palette Containing a collection of Stila’s ten most popular neutral eye shadows, including sandstone (a matte light coco) and luster (a dark aubergine with gold shimmer), the oh-so-pretty palette includes a chocolate brown waterproof eyeliner along with a helpful mini look-book with application tips. $50. Instore: Late August

Cindy Sherman for MAC Lipstick in Fusion

Nars Larger Than Life Long-Wear Eyeliner With a rich, creamy colour and smudge-proof finish, this eyeliner glides on smoothly and stays put for hours. But its built-in mini sharpener is the key feature that sets this pencil apart from the rest. Available in 9 dramatic shades for fall. $25. Instore: Late August

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For a bold fall statement, glide on this fun coralhued lipstick, which MAC collaborated on with American photographer and director Cindy Sherman. When opting for a highvoltage lipstick like this, keep eyes neutral. $18. Instore: Late September

sept 2011 COSMETICS

New Makeup

Yves Saint Laurent Ombres 5 Lumières in Midnight Garden

Neo Strata Anti-Wrinkle Lip Enhancer Unlike some anti-wrinkle lip treatments, this one increases lip volume without irritation thanks to an exclusive blend of retinol and bio-peptides. Comes in two soft shades: Natural and pink. $38. Instore: September

This gorgeous palette of eyeshadows bursts with colour. From dark green to mauve to green acqua to aubergine to violet, the five radiant shades are meant to be mixed-and-matched in any combination for a captivating effect. $72. Instore September

Sneak Peek: Swarovski Aura Crystal Touch Makeup Jewels Lengendary crystal-maker Swarovski has created a jeweled pendant as part of the collection for its new fragrance, Aura. Containing body shimmer made from powdered, micronized Swarovski crystals and iridescent pearls, it can be applied with a fingertip anywhere you want added luminescence. $88. Instore: November

Charlotte Ronson Beauty Camo Clutch Makeup Bag Part of fashion doyenne Charlotte Ronson’s new lifestyle beauty collection for Sephora, this camo clutch makeup bag was inspired by the designer’s runway collections. $28. Instore: September

Annabelle Studio Smudge Paint Creamy Gelshadow We love this convenient little pot with a built-in brush that provides a long-lasting, waterproof finish that can go on like an eyeliner or be smudged over the entire lid. Available in five highly-pigmented shades. $11. Instore: Late August

Clinique Lid Smoothie Anti-Oxidant 8-Hour Eye Colour Infused with nourishing ingredients including aloe vera, cucumber and Vitamin E, this longwearing cream shadow delivers rich, creaseresistant colour for hours on end. Available in 12 shades. $24. Instore: Late August

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sept 2011 COSMETICS

New Makeup

Clarins Instant Definition Mascara Combining two brushes — one with fibers to thicken lashes for added volume and intensity, the other with elastomer spikes to reach short lashes for precision and definition— this mascara promises to provide intense volume and colour. Available in black, brown and blue. $27. Instore: Late August

Guerlain Lingerie de Peau Compact This compact contains both a foundation and concealer that not only provide naturallooking coverage but also moisturize the skin thanks to the inclusion of hyaluronic acid. Comes in six shades. $76. Instore: September.

Bourjois Paris Healthy Mix Serum Gel Foundation

Part of the limited edition Expressionists collection designed by Revlon’s Global Artistic Director, Gucci Westman, and inspired by classic works of art from the Abstract Expressionism movement, this multicoloured palette includes four gorgeous glosses and one lipstick. $13.

Three “super fruits” — lychee, goji berries and pomegranate — all rich in anti-oxidants and vitamins, are at the heart of this new gel formula and serve to boost radiance and even out the complexion. It’s lightweight, hypoallergenic and provides a semi-matt finish. $27.

Instore: October

Instore: September

Revlon Bordeaux in the Show Lip Gloss Palette

Sneak Peek: Clé de Peau Palette Vintage III Whether it’s a light dusting across the cheekbones, eyelids or even the décolletage for an evening out, this limited edition compact of shimmering powder in shades of pink, peach, white and gold tones gives the skin a lustrous yet subtle glow. $145. Instore: November

Bobbi Brown Skin Foundation Mineral Makeup SPF 15 This weightless formula contains a vitamin and mineral blend that provides a unique translucent finish to counteract dullness and caking, while also conditioning and protecting the skin. Available in nine shades. $46. Instore: September

New Makeup

Avon Nailwear Pro Nail Enamel Smashbox Photo Finish Hydrating Primer This oil-free primer, a new addition to Smashbox’s popular photo-finish range, immediately cools and refreshes the skin while delivering hours of hydration. $52. Instore: September

The two high-shine Boho-chic shades — Blossom and Vintage Boutique — contain no phthalates or formaldehyde and the precision brush leaves a salonquality finish. $7. Instore: September

Marcelle Lux Eye Dust Marcelle’s 10 new eye dusts, available in a range of highly pigmented colours, can also be mixed with body cream, nail polish or clear lip gloss for a captivating shimmery effect. $12.

Laura Mercier Luxe Eye Portfolio This limited-edition palette, complete with three mini brushes, boasts a collection of 12 eye shadows in stunning shades from golden cream and royal gold, to pink crystal and morning dew, that’ll take you right through fall to the holidays. $125.

Instore: September

Instore: October

Chanel Rouge Allure Velvet Luminous Matte Lip Colour

Cargo Metallico Eye Kit Included with this cute wristlet bag is a palette of eight glittery, metallic eye shadows in Cargo’s wet/dry formula, along with a handy double-ended brush. $39.

Peter Philips, Creative Director of Makeup, has reinvented Chanel’s iconic Rouge Allure lipstick by introducing a new velvet texture and matte finish — the hottest fall trend — that infuses lips with deep, shine-free, radiant colour. Available in eight seductive shades including the intense violet plum La Sensuelle (shown here). $40. Instore: September

Instore: Late August

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sept 2011 COSMETICS

New Skincare

3Lab Perfect BB Cream SPF 40

Sisley Instant Youth Black Rose Cream Mask A cocktail of anti-aging active ingredients rich in trace elements and vitamins serves to smooth, plump and nourish skin in just 15 minutes. The mask’s lovely rose scent is truly comforting. $170. Instore: October

More than just a tinted moisturizer, this cream regenerates new skin cells thanks to 3Lab’s bio-engineered growth hormone and also brightens, moisturizes and protects skin from UV rays. Comes in three shades. $95. Instore: September

Clarins Vital Light Serum When it comes to achieving luminous skin, this serum delivers by not only reducing dark spots but also prevents more from appearing by regulating the melanin synthesis that leads to pigmentation. $95. Instore: October

Estée Lauder Resilience Lift Night Firming/Sculpting Face and Neck Crème Night is the best time for skin to recover from the visible effects of environmental damage and this formula features an exclusive nocturnal lift complex that supports skin’s nightly renewal process, leaving a tighter, firmer, more sculpted face come morning. $98. Instore: September

Vichy NormaDerm Anti-Age More than just an anti-aging cream, this formula serves to combat imperfections as well by resurfacing the skin thanks to Glycolic Acid and LHA — peeling active ingredients — resulting in more even, firm, smooth and hydrated skin. $34. Instore: September

Kibio Ki-Crème Hydration and Radiance Adding to their organic skincare range, Kibio releases this highlyconcentrated moisturizer packed with Vitamin C-rich Kiwi extract, softening shea butter and protective Katafray bark extract. $37. Instore: September

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sept 2011 COSMETICS

New Skincare

Lancôme Absolue Precious Cells Advanced Regenerating Concentrate Containing an extract that strengthens two types of collagens in the upper dermis, this concentrate not only helps plump skin, improve elasticity and tone, but its notes of rose, citrus, iris and sandalwood make it a pleasure to wear. $175. Instore: October

La Prairie Cellular Power Charge Night Advanced Super Revitalizing Cream This luxurious high-tech cream, containing an oxygen transfer agent which helps boost the skin resurfacing capabilites of Retinol, works overtime to replenish and repair the skin while you sleep by stimulating skin cell turnover and filling in lines. It’s like a nighttime facial. $525. Instore: September

Prevage Night Anti-Aging Restorative Cream

Nip and Fab Clean Fix Wipes These makeup remover wipes gently cleanse the face, while balancing the skin’s natural oils and encouraging cellular repair thanks to the infusion of aloe, marshmallow, ginseng and babassu oil. Each re-sealable pack of 25 wipes is $10.

Specially formulated to work during the night in sync with the skin’s sleep cycle, this new cream not only moisturizes but also firms, smoothes, softens and retexturizes skin thanks to a vitamin-based blend. $160. Instore: September

Instore: September

Bioderma Sebium AKN Purifying Correcting Care

Shiseido Bio-Performance Advanced Super Revitalizing Cream. Specifically made for women in their 30’s who are seeing the first signs of skin deterioration. Containing bio-yeast and raspberry extracts, this cream reinforces the skin’s production of elastic fibers to improve the overall texture of skin. $92. Instore: October 1

Aside from treating acne, this new fluid formula also prevents new pimples from popping up by cleansing pores deep down and targeting the overproduction of sebum, which leads to acne. $27. Instore: September

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SEPT 2011 COSMETICS

New Scents

Elie Saab Le Parfum A woody floral fragrance for her

Daisy Marc Jacobs – Hot Pink Edition A charming and fashionable edition for her

Notes: Top: Wild strawberry Heart: Violet petals, gardenia and jasmine Base: White woods, birch and cedar wood Fast Facts: • A richer interpretation of the eau de toilette, Daisy Hot Pink is an eau de parfum that opens sweetly and leaves a rich impression. • Its bottle is capped with fall’s signature colour, hot pink, and detailed with gold hardware that accents the vibrant petals. • The bottle was designed by Wilhelm Linden in collaboration with Marc Jacobs and the Coty prestige team.

Notes: Top: Orange blossom Heart: Jasmine grandiflorum and sambac Base: Cedar woody accord and rose honey Fast facts: • Created by Francis Kurkdjian, this eau de parfum pays homage to designer Elie Saab’s universe. Kurkdjian says, “What I found fascinating in working for Elie Saab, was the idea of interpreting light; I didn’t have any specific images in mind, just sensations: the whiteness of sun at its zenith, radiant femininity, a modern interpretation of voluptuousness.” Eau de parfum: 90ml, $140. Currently available at Holt Renfrew and starting September 15 at The Bay.

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Day

A sweet fragrance for her

Notes: Top: Citrus, orchard fruits, caramel syrup, island sugar cane and star anise Heart: Florals of jasmine, rose, lily of the valley and water lily Base: Musk, Asian wood, and vanilla absolute Fast Facts: • Heather Reier, President & Founder of Cake Beauty, introduces the brand’s first eau de parfum. Reier says: “A woman’s everyday encounter with her fragrance should elicit feelings of joy and instant gratification. Indulgence is good and our new fragrance is created to give a woman a piece of indulgence that lingers throughout the day.”

Eau de parfum: 100ml, $102. Available for a limited time only in September at The Bay, Holt Renfrew, Sears, Ogilvy’s, Mills, Murale, Sephora, Shoppers Drug Mart, Pharmaprix, London Drugs, and Jean Coutu.

Key: Scent Icons

Cake, Indulge

Eau de parfum: 50ml, $48. Available September 15th at Sephora and at www.cakebeauty.com.

Evening

Sporty

Sexy Woman

Sexy Man

Corporate

september 2011 COSMETICS

New Scents

Harajuku Lovers Jingle G Another super kawaii (“cute” in Japanese) addition to the Harajuku collection

Notes: Top: Tangerine, gardenia, and white star fruit Heart: Jasmine, orange blossom, and honeysuckle Base: Vanilla, cedarwood, and Laos Benzion tears

Dior, Hypnotic Poison Eau Sensuelle A floral fragrance with a touch of fruit for her

Notes: Top: Rose, ylang-ylang, and orange blossom Heart: Tuberose and vanilla Base: Sandalwood and musk

Love, Chloé eau intense

Fast Facts: • The bottle features a built-in-hook, making Jingle G the perfect holiday ornament or stocking stuffer. • Both the bottle and box were designed by Gwen Stefani in collaboration with Coty Prestige. Eau de toilette: 10ml, $20. Available for a limited time in October exclusively at Shoppers Drug Mart and Pharmaprix.

Eau de parfum: 75ml, $125. Available in September exclusively at Holt Renfrew and select Bay, Mills, Ogilvy’s, and Murale stores. Available in October at The Bay.

Eau de parfum: 100ml, $105. Available in October at The Bay.

Day

Notes: Top: Vanilla Absolute Heart: Peruvian balm Base: Face powder Fast Facts: It began with a powdery floral aura composed by the perfumers Louise Turner and Nathalie Cettogracia (Givaudan). “The idea was to enrich the heart of the first formula without distorting it,” says Louise Turner. “I drew from the oriental register, adding voluptuous balms for a more sophisticated effect on the skin.”

Fast Facts: • As a tribute to the beloved orchid flower, Dior Perfumer/Creator, Francois Demachy, travelled back to the botanical origin of vanilla to give a floral variation to Hypnotic Poison. • The beautiful, talented Melanie Laurent (best known for her breakthrough role in Inglorious Bastards) is the face of the seductive scent.

Key: Scent Icons

A sophisticated and elegant scent for her

Evening

Sporty

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Sexy Woman

Sexy Man

Corporate

september 2011 COSMETICS

New Scents

Benefit, Ring my Bella A sweetly seductive fruity floral for her

Notes: Top: Pink rose petals, lily and daisy Heart: Jasmine and peony Base: White patchouli, vanilla tincture and white musk

Taylor Swift, Wonderstruck A bouquet of soft petals for her

Notes: Top: Freesia, apple blossom and berries Heart: Honeysuckle and white hibiscus Base: Amber, musk and peach

Fast Facts: • The latest edition to the Crescent Row fragrance collection was inspired by a fashionable strip of flats in Bath, England. Ring my Bella’s box opens the doors to a sexy lingerie shop. Eau de toilette: 30ml, $42. Available September.

SEPTEMBER 2011 COSMETICS

Notes: Top: Peony, tiare, passion fruit Heart: White lily, magnolia blossom and vanilla orchid Base: Patchouli, musk, vetiver

Eau de parfum: 75ml, $85. Available in September at Sears, Shoppers Drug Mart, Pharmaprix, London Drugs, and Jean Coutu.

Eau de parfum: 100ml, $78. Available in October at Shoppers Drug Mart.

Romantic

A frisky floriental fragrance for her

Fast Facts: • Model Alyssa Miller, 21, chosen again as the face of Guess fragrance, wears playful and sexy fishnets in the advertising campaign. • Created by IFF (International Flavors and Fragrances Inc.) perfumer Pierre Negrin, the fragrance targets the seductive and confident woman.

Fast Facts: • Wonderstruck is Taylor Swift’s debut fragrance premiering nationwide. • The 20-year-old is the youngest artist in history to win the music industry’s highest honor, The Grammy Award for Album of the Year. • Taylor is currently on tour for Speak Now, her latest album.

Fun

Guess Seductive I’m Yours

Refreshing

Sophisticated Woman www.cosmeticsmag.com

Sophisticated Man

Wedding

Exotic

New Scents

Ck One Shock for Him A fashion-forward fragrance for him

Notes: Top: Clementine, Red Bull, and cucumber Heart: Black pepper, cardamom, and black basil Base: Tobacco, cashmere, musk and patchouli

Creed Royal-Oud A woody oriental for both men and women

Notes: Top: Calabrian lemon, pink berry, and bergamot Heart: Cedar, galbanum, and root Base: Indian oud, sandalwood, and Tonkin musk

Fast Facts: • Building on the success of the 1994 smash-hit unisex fragrance Ck One, Shock was developed into two separate compositions for him and her. • From the juice to its container, the fragrance was created for young consumers between 18 and 24 years old. Eau de toilette: 100ml, $65. Available in September at Shoppers Drugmart and Pharamprix.

Fast Facts: • Wood, leather, marble and gold — elements of a royal Persian Palace — inspired sixth-generation master perfumer Oliver Creed of France. • Part of the proceeds from North American sales of the juice will support the non-profit organization Global Giving, working to improve child health in India.

Day

An elegant new scent for him

Notes: Top: Red ginger, juniper berries and cedrat Heart: Blue spruce, green cardamom, and osmanthus absolute Base: Vetyvert, belambre, and tonka bean Fast Facts: • John Varvatos, the master of Rock ’n’ Roll style, introduces an extension of his fashion and accessory line. What began as a vintage-inspired denim company with a preppy punk edge has evolved into a total lifestyle collection. • John Varvatos USA is a relaxed and casual, yet elegant fragrance. Eau de toilette: 100ml, $85. Available in September at The Bay.

Eau de toilette: 75ml. Available in October at Holt Renfrew.

Key: Scent Icons

John Varvatos, USA

Evening

Sporty

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Sexy Woman

Sexy Man

Corporate

september 2011 COSMETICS

New Scents

Kenzo, FlowerTag A fresh and feminine fragrance for her

Lancôme, Trésor Midnight Rose A colourful and fresh fragrance for her

Notes: Top: Rose and raspberry Heart: Jasmine, peony, blackcurrant, and pink pepper Base: Cedar, vanilla and musk

Notes: Top: Rhubarb, blackcurrant and mandarin Heart: Peony, lily of the valley and jasmine Base: Tea note, vanilla and musk Fast Facts: • The fresh and fun urban bottle is thanks to the work of young graffiti artist Julien Chalet. • The juice,inspired by spontaneity and big city dreams, was created by Olivier Cresp. Eau de toilette: 100ml, $99. Available in September at The Bay.

Fast Facts: • Paris-born, English actress Emma Watson, recently named the bestdressed woman by British press, is the face of Trésor Midnight Rose. • “Trésor Midnight Rose is a colourful, upbeat, joyful fragrance,” says the creator of this fruity floral, perfumer Anne Flipo. “It embodies mischievous femininity.”

Romantic

september 2011 COSMETICS

Chloé presents their latest perfume accessory

Notes: Top: Peony, lychée and freesia Heart: Rose, magnolia and lily of the valley Base: Amber and cedar wood Fast Facts: • Distinctive to the Chloé brand, this sophisticated perfume locket adds a little je ne sais quoi to a women’s simple and elegant style. • Delicately engraved, the perfume necklace serves as both an accessory and fragrance.

Eau de parfum: 75ml, $94. Available at the end of October on all Lancôme counters.

Fun

Chloé, Shirley Solid Perfume Necklace

Solid perfume necklace: $75. Available in September at Holt Renfrew, select Bay stores, Mills and Ogilvy’s.

Refreshing

Sophisticated Woman www.cosmeticsmag.com

Sophisticated Man

Wedding

Exotic

New Scents

Lacoste Challenge Re:Fresh A new sporty fragrance for him

Notes: Top: Birch leaf and cardamom Heart: Theme, oregano and rosemary Base: Patchouli and tolu balm

Ck One Travel Spray The refreshing scent in an easy-to-go plastic container

Notes: Top: Bergamot, cardamom, pineapple and papaya Heart: Hedione high cis (derived from jasmine), violet, rose and nutmeg Base: Musk and amber

Fast Facts: • This fragrance was formulated with an innovative time-release technology that continues to reactivate the scent for hours. • Andy Roddick, the face of the fragrance, says: “I am very honoured that Lacoste has chosen me again to be the face of Challenge Re:Fresh. I really like the freshness and the sporty imagine of this fragrance, which is coherent to the brand’s values and history.” Eau de toilette: 75ml, $68. Available in September at The Bay, Sears, Shoppers Drug Mart Beauty Boutiques, Jean Coutu, and London Drugs.

Fast Facts: The ideal size for any purse, laptop sac, or gym bag.The fragrance reflects the 3 basic elements of the CK brand: individuality, unity, and sexuality. This clean and fresh fragrance can be worn on both men and women. Eau de toilette: 20ml, $18. Available in October at The Bay, Sears, Shoppers Drug Mart, Pharmaprix, London Drugs, Jean Coutu and Sephora.

Key: Scent Icons

Day

HUGO Just Different A fresh, cool fragrance for him

Notes: Top: Fougère and mint accord Heart: Freesia with basil and coriander Base: Patchouli, cashmera, oilbanum and labdanum Fast Facts: • Will Andrews, from the P&G Fragrance Creation Team, says: “With Hugo Just Different we wanted to create a fragrance that would capture the concept of ‘seeing things differently’ by offering an unusual twist of a well-known fragrance type. The result is a contemporary interpretation of a classic Fougère fragrance, which delivers a novel olfactory experience that is fresh, green and minty, but also has this unexpected flourish of warmth underneath. It truly turns upside down what you would normally expect from the scent a man might wear on a night out.” Eau de toilette: 100ml, $76. Available in September at The Bay, Sears, Shoppers Drug Mart, Jean Coutu and London Drugs.

Evening

Sporty

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Sexy Woman

Sexy Man

Corporate

september 2011 COSMETICS

10th ANNUAL COSMETICS OUTSTANDING SERVICE AWARDS

2011 FINALISTS

GOOD LUCK TO EVERYONE ON THIS LIST. YOU ARE ALL WINNERS IN OUR EYES!

2011 COSA TEAM AWARD FINALISTS Pharmaprix 58, Montreal, QC Rexall/Pharmaplus 2303, Bradford, ON Sears, Fragrences/Clinique/Lancome, Garden City Winnipeg, MB

Sears, Lancome, Guelph, ON SDM 711, Mississauga, ON SDM 152, Truro, NS SDM 2205, Langley, BC

Sephora, Mapleview, Burlington, ON The Bay, Clarins, Montreal,QC The Bay, Shiseido, Market Mall, Calgary AB

2011 COSA AWARD FINALISTS Andrea Ainslee, Rexall/Pharmaplus, Petawawa, ON Fereshteh Arbabian, Smashbox, Delta, BC Valerie Aube, Sephora, Ste-Foy, QC Pat Bachman, The Bay, Winnipeg, MB Diane Beaudoin, The Bay, Quebec City, QC Emily Benson, Murale, Calgary, AB Teresa Bertram, Rexall/Pharmaplus, Uxbridge, ON Sophie Bissuel (Breton), Shiseido, Markham, ON Allison Chafe, SDM, Mount Pearl, NL Janet Chatterton, Rexall/Pharmaplus, Picton, ON Frances Christopher, Biotherm, Vancouver, BC Joanie Crooks, The Bay, Victoria, BC Sara Crossfield, Pharmasave, Vancouver, BC Rebecca Couttlee, SDM, Burnaby, BC Nicole Chureau, Clarins, Laval, QC Betty Desmone, SDM, Abbotsford, BC Peggy Dinunzio, The Bay, Windsor, ON Francine Dion, Sephora, Ste-Foy, QC Margaret Doplaga, SDM, Toronto, ON Dianne Doyle, SDM, Charlettetown, PEI Mansoureh Erfani, The Bay, Coquitlma, BC Lysa Estay, SDM, Etobicoke, ON Josie Falco, The Bay, Toronto, ON Lamiaa Farhat, Pharmaprix, Montreal, QC Sandra Ferrarese, L’Oreal, Montreal, QC

Shelly-Ann Flasha, London Drugs, Edmonton, AB Marie France Fournier, The Bay, Quebec City, QC Jamie Gould, Murale, Calgary, AB Maria Griepy, Rexall/Pharmaplus, Ottawa, ON Shelli Guigue-Allen, Katz Group, Mississauga, ON Cynde Hilder, The Bay, Toronto, ON Rita Jorjos, The Bay, Laval, QC Natalya (Natasha) Kurilyak, The Bay, Burnaby, BC Rhonda Legault, Edmonton, AB Annettte Lahey, Sears, Cornwall, ON Jaye Lehmann, The Bay, Saskatoon, SK Khristine Latimer, Sephora, Scarborough, ON Nicole Lopez, SDM, Victoria, BC Lisa Lorite, Sears, Quebec City, QC Katherine MacMillan, Dartmouth, NS Nathalie Mailhot, Pharmaprix, Montreal, QC Jamie Marion, The Bay, Winnipeg, MB Joelle Martin, SDM, Edmundston, NB Joy McDonald, The Bay, Winnipeg, MB Victoria McInerney, Murale, Calgary, AB Janty McInnis, The Bay, Calgary, AB Diane Mc Ivor, The Bay, Nanimo, BC Jaylene McRae, The Bay, Vancouver, BC Lisa Meers, SDM, Truro, NS Scott Newton, Sears, Sarnia, ON

Jessica Ng, The Bay, Kitchener, ON Joan Nicholoson, The Bay, Windsor, ON Ida O’Brian, Rexall/Pharmaplus, Kingston, ON Kelly O’Brien, SDM, Brampton, ON Hayley Ordiway, SDM, Waterloo, ON Lindsay Parkinson, Holt Renfrew, Toronto, ON Lana Pasqualino, SDM, Bolton, ON Randy Peever, Prestilux, Edmonton, AB Manon Perron, Sears, Gatineau, QC Marie Pivato, SDM, Guelph, ON Annie Prince, Pharmaprix, Victoriaville, QC Catherine Relouw, Quadrant, Dashwood, ON Rose Rojas, Clarins, Edmonton, AB Noreen Romao, The Bay, North York, ON Adrianne Semple, SDM, Thunder Bay, ON Yvette Smith, SDM, Edmonton, AB Fariza Sweden, SDM, Saint-John, NB Vannory Tan, Sears, Vancouver, BC Khywa Tran, Pharmaprix, Montreal, QC Danny Ventura, Beauté Prestige International, Markham, ON Cynthia Vicino, The Bay, Calgary, AB Crystal Walsh, Sears, Newmarket, ON Yvonne Wiegers, The Bay, Saskatoon, SK Gail Wright, The Bay, Vernon, BC Cathy Wychick, The Bay, Calgary, AB

Over the next month we will pick 17 WINNERS from the above finalists Each winner will be invited to Toronto on Thursday, November 17, 2011, and presented with their awards at the COSA GALA EVENT

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Features

How technology is changing skincare and makeup

september 2011 COSMETICS

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by Jennifer Evans

The Science of Beauty As women’s lives ramp up, so too, do the technological innovations employed by beauty companies in an effort to stay ahead of the curve.

The future of cosmetics and skincare is about revolutionary

technological advancements that respond to consumers’ busier lifestyles while outperforming their expectations. This fall, powerful ingredients, sophisticated dermal delivery systems and multi-performance formulas which provide double and triple benefits are the focus. Gone are the days of basic skincare and cosmetic regimes. Today consumers demand products that target problem areas to immediately improve the skin’s appearance as well as better its condition over time – and they want it in one jar. How are companies meeting this tall order? By turning to science, the medical world and nature to create novel formulas. From liquid crystal polymers that enhance dimensional luminosity in makeup to creams that penetrate the epidermal barrier, to three-in-one foundations, beauty and technology go hand-in-hand. www.cosmeticsmag.com

FUTURISTIC SKINCARE Skincare companies rely on scientific discoveries to bring fresh ideas to their products in order to meet the escalating needs of their customers, says Marie-Claude Côtè, national training manager at Clarins. One of those demands is for a cream that does double duty like Clarins’ Vital Light Day Cream. It offers women luminosity and deep hydration, making it “the ultimate innovation to erase the years,” saysh Lionel De Benetti, President of Clarins Laboratories and Logistics. Created with the botanical ingredient Waltheria, the cream boosts collagen production thereby attracting light to plumped skin. Other key innovations include stem cells and the metabolism of adipocytes for use in SEPTEMBER 2011 COSMETICS

Photo: Veer

Technology & Innovation

slimming products, reveals Benetti. Meanwhile at Kiehl’s, Sara Denny Roth, assistant vice-president of global communications, explains that the current buzzwords in skincare are stabilization, liposome encapsulation and botanicals. “Technology has helped us produce ingredients that are more stable, which is critical for Vitamin C – an antioxidant that can completely lose its skin benefit if not adequately stabilized. This is important in formulations like Kiehl’s Powerful-Strength Line-Reducing Concentrate,” she says. At Biotherm, this year’s major innovation is the ‘renovation’ of Aquasource, explains Pascal Rosello, Biotherm’s chief of development. “The new formulation contains Mannose which answers the demand for a moisturizer which lasts from morning until evening. It increases the number of cellular layers within the epidermis by 25 per cent,” explains Rosello. MAKEUP’S FRESH TAKE Much like the latest skincare offerings, makeup is also being formulated to provide consumers with multiple benefits in one convenient step. Luminosity continues to be a strong focus, as does high-definition makeup, which is now included in nearly all formulations, from primers to concealers to blush, thanks to the new HD era. “Women want products that perform,” explains Jill Tomadi, vice president of product development, package design and innovation at Stila Cosmetics. This fall, women can kill three birds with one stone using Stila’s Perfect and Correct Foundation which serves as a high-definition primer, SEPTEMBER 2011 COSMETICS

foundation and mineral serum. Make Up Forever’s regional manager for Ontario, Jacquie Jeffery, agrees that high-performing products are paramount. “Women today want makeup that doesn’t fade, disappear, run or smudge. They want up-todate ingredients that allow for better application – and therefore precious time saved!” she says. The company’s recent launch of their 100 per cent waterproof Aqua Liner exemplifies Make Up Forever’s commitment to performance. “It contains 50 per cent more polymers than other waterproof liners. We even tested it on a water ballet team!” says Jeffery. At Shiseido, artistic director, Dick Page, has created a fall collection of luminous eye shadows that promise to last for 16 hours. “Women live in a world where everything has to go faster,” says Sophie Bissuel, Shiseido’s national training manager. “So by formulating makeup that will last for hours, they trust they will not have to touch up.” Bissuel explains that the shadows were created using a liquid crystal polymer arranged in a spiral configuration, which allows light to pass through and emit intense luminosity and a base that stays put. So what’s the secret for staying ahead of the curve in the world of skincare and makeup? Jeffery suggests that a good ear is just as important as advancements in the laboratory. “Always listen to the needs of the client,” she says. “Listening will help you stay 10 steps ahead.” The message is clear: Listen to your clients. Cosmetic companies are honing in on what they have to say. www.cosmeticsmag.com

HIGH-TECH SELECTS

Clarins’ Vital Light Day Illuminating Anti-Ageing Cream ($95, 50 ml) firms, smoothes and evens out skintone.

Shiseido’s new Shimmering Cream Eye Colour ($29) comes in 12 shades including PK302 Magnolia (shown).

Stila’s lightweight Perfect & Correct Foundation ($57, 30 ml) hydrates and moisturizes while providing high-definition coverage.

Recognizing the talented men and women who work so hard to make our brands look so beautiful.

In-store displays also help increase sales and visibility for your brands whether it be for a newly launched product, rebranding or seasonal support.

Nominations are now open for the 2011 Visual Display Awards. Visit cosmeticsmag.com and download your nomination form under the â&#x20AC;&#x153;Awardsâ&#x20AC;? tab. Or you can nominate your favourite visual display designer by simply sending their name and e-mail address to Ruth Taylor-Cox at: ruth.taylorcox@cosmetics.rogers.com

SPONSORS

by Heather Buchan

Ray of Light Heidi Klum brings a natural joie-de-vivre to her debut fragrance.

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She’s strutted down the world’s most sacred runways, graced the covers of fashion’s most hallowed magazines, donned the Victoria’s Secret angel wings as their revered “head angel” and landed Forbes’ list of the highest paid supermodels, not once but three times. Heidi Klum is undisputedly more than just a pretty face with a killer pair of legs. She’s a onewoman powerhouse who’s managed to effortlessly transition from modeling to the highly competitive worlds of television (most notably as the host and producer of reality series Project Runway) and film (appearing in movies including The Devil Wears Prada and Perfect Stranger). Now the German-born beauty, 38, is embarking on her first foray into the world of fragrance with the launch of her signature perfume, aptly called Shine. A sparkling floral oriental, the eau de toilette opens with fresh, juicy notes of mandarin and pear, enhanced with spicy pink peppercorn that melts into a feminine bouquet of exquisite mimosa absolute, lily-of-the-valley and sunflower. Its base is a sensual composition of vanilla, tonka bean and musk. It’s the essence of Heidi Klum captured in a bottle: Radiant, sensual, vivacious. Here, the mother-of-four and wife of awardwinning singer-songwriter Seal, gives Cosmetics the scoop on Shine. SEPTEMBER 2011 COSMETICS

Photos: COTY Canada

Cover Story

“Shine isn’t about what we see, it’s about the way it makes us feel.” – Heidi Klum

COSMETICS: Tell us about the experience of creating this

signature fragrance? HEIDI KLUM: Coty was a company that cared about how

I wanted this perfume to be and let me be a driving force. It was collaboration from the very beginning. I met their nose, who is a wonderful French man, and we met many times after, sniffing all the different scents. We also worked together on the bottle design because I wanted a very feminine and playful bottle, something that really reflects me. It was a great journey. COSMETICS: How do you want women to feel when they

wear Shine? HK: My ultimate goal with this perfume is for women to feel beautiful and good about themselves when they have it on. I want to create head-turners. I want a woman to walk into a restaurant and have people follow her scent — not overpowering but subtle and ultra-feminine. COSMETICS: What do you want to offer women with this

fragrance? HK: I want women who wear Shine to feel confident and complete. To me, Shine is about the confidence a woman has that comes from within. Shine symbolizes happiness and a glow from the inside out. SEPTEMBER 2011 COSMETICS

Shine’s advertising campaign, starring Heidi, was shot on location in Mexico during the “magic hour” just before dusk when the sun casts a warm, luminescent glow.

COSMETICS: Have you always been a perfume lover? HK: Fragrance is in my blood — it’s very natural. I come

from a family where beauty, makeup and perfumes were always very important. My father worked for one of the biggest cosmetic companies in Germany and he was always bringing things home. COSMETICS: You have said that Shine is to be worn by “all women who embrace life.” How do you embrace life? HK: I have a wonderful husband, four beautiful children and get to travel the world. I wanted to show this happiness in the scent, in the style of the bottle and in the commercial that we shot in Mexico. Fun, light and happy is how I feel in my life right now. Heidi Klum Shine Eau de Toilette is $35 (30 ml) and is on counters in October.

www.cosmeticsmag.com

Fragrance Spotlight

by Heather Buchan

Re-birth of an Icon Nearly a century after its creation, Shalimar is reinvented for a new generation.

The year was 1925

and a fascination with the Orient was sweeping Europe. Among the French elite, demand for bespoke perfumes was also soaring, and tucked away in a Parisian laboratory, Jacques Guerlain, a thirdgeneration master perfumer in the family-run House of Guerlain — founded nearly a century before by his grandfather Pierre-François Pascal — was consumed with creating a new fragrance that would capture the allure of the exotic East and offer French women a whole new olfactory experience. While examining a sample of vanilla, Jacques added a few drops of it to a bottle of Jicky — Guerlain’s popular 1889 creation — adding a highly sensuous base to the scent’s jasmine, rose and iris floral notes, and thus the first www.cosmeticsmag.com

Oriental fragrance was born. Jacques named the fragrance Shalimar, meaning “temple of love” in Sanskrit, after being inspired by the story of the Shalimar gardens in modern-day Lahore, Pakistan, built by an emperor in 1641 as a shrine to his beloved wife. Bottled by Jacques’ cousin Raymond Guerlain, who designed Shalimar’s iconic blue-tinted, fan-shaped stopper and barbiche (tassle) made of fine silk threads, it won first prize for its design when the International Decorative Arts Exhibition came to Paris that same year. As legend has it, soon after its creation, Madame Guerlain, Jacques’ wife, wore Shalimar while aboard a transatlantic oceanliner and the bewitching scent with a fine powdery element captivated other female passengers. SEPTEMBER 2011 COSMETICS

“A successful perfume is one whose fragrance corresponds to an initial dream.” — Jacques Guerlain Clockwise from top left: Master perfumer Jacques Guerlain reviews his extensive collection of fragrance notes in his Parisian laboratory in the 1920s; Original hand-drawn advertisements for Shalimar, the first Oriental fragrance, after it’s successful launch in 1925; Jacques, who created 400 women’s fragrance during his career, and an assistant mix ingredients at Guerlain’s headquarters.

Word began to spread across North America of this enchanting and exotic fragrance and so too did demand for it. Shalimar was an instant hit on both sides of the Atlantic. This fall, after nearly 90 years of enduring popularity, Shalimar is being re-launched for a younger generation of women, or as Guerlain deems “those who are too young to remember” the original scent. Not only does the fragrance boast an updated name, Shalimar Parfum Initial — a reference to initiating a new generation into the legend of the fragrance — but the House of Guerlain also employed Mick Jagger’s daughter Jade — a jewelry designer — to design a new, more modern version of the bottle. Meanwhile, Guerlain’s in-house perfumer, Thierry WasSEPTEMBER 2011 COSMETICS

ser, accented the original perfume’s floral notes with the addition of fruity notes, while also emphasizing the bergamot and vanilla and tonka bean base. The result is a luminous interpretation with a voluptuous trail. The accompanying advertising campaign is equally as seductive as the scent, featuring Russian model and Guerlain muse Natalia Vodianova embodying the fragrance’s bewitchingly soft, fresh, femininity. It’s a new dawn for a timeless classic. The collection includes Shalimar Parfum Initial Eau de Parfum, 100 ml, $132; 60 ml, $92; 40 ml, $72; Shalimar Parfum Initial Body Lotion, 200 ml, $66; and Shalimar Parfum Initial Shower Gel, 200 ml, $56. Available at Guerlain boutiques, The Bay, Sears and Holt Renfrew.

www.cosmeticsmag.com

Technology Special

by Heather Marrin

The Beauty Network

A new era has emerged in customer relations. When it comes to technology

and the beauty industry, advances aren’t just being made in product research and development. As we are continually introduced to new ways of communicating — texting, facebooking bbming and tweeting — beauty brands have had to re-evaluate the way they communicate with consumers. In order for brands to remain relevant and top of mind with consumers, it’s imperative that they acknowledge and understand the power of social networking and adopt it in some capacity. While some companies may turn up their noses at social media and pride themselves on their exclusivity, others see social networks as a platform to attract new customers through promotions and sampling opportunities. Recently, Facebook conducted an advertising case study on the success of Maybelline Canada to engage and attract more consumers through its Facebook fan page. Here are the highlights from the study:

OBJECTIVE Maybelline Canada’s objective in running Facebook ad campaigns was to create “buzz” around their brand and attract more customers between the 18 www.cosmeticsmag.com

and 34 years old. Generating fans for their Facebook page also offered Maybelline more opportunity for customer feedback and interaction. The brand aims to communicate diversity and inclusiveness through a timeless yet contemporary image.

APPROACH With the expertise of its advertising agency, Marketel McCann Erickson, Maybelline Canada ran two campaigns in the winter of 2010. The first was a contest involving the giveaway of 10,000 Super Stay lipsticks. To advertise the offer, Maybelline ran a one-day reach block — a media buy on their Facebook homepage and profile pages that guarantees marketers will reach 100 per cent of their target audience within a 24-hour period. The second contest offered a “virtual gift” to women who engaged with the ads. Maybelline also ran a third campaign accompanying the launch of a new line of products called Fit Me. This time, teaser ads led users to discover what “Fit Me” meant. It would soon be played out as a series of videos and polls on the theme of what is the best “fit” for a woman, when it comes to men, fashion and cosmetics. SEPTEMBER 2011 COSMETICS

Technology Special

Right: Vera Wang’s Facebook homepage introduces her latest fragrance launch, Lovestruck. Below: Covergirl’s homepage offers reward incentives to its one-million-plusf ans.

CREATING A SOCIAL IDENTITY Whether it’s a beauty advisor looking to expand their clientele or a beauty company looking to extend its social platform, here is a list of things to consider when building an online presence: THINK OUTSIDE THE BOX: Conquer multiple platforms like YouTube, Facebook and blogs, and extend your digital footprint past just having a website. FIND YOUR VOICE: Think about the tone in which you would like to interact with your consumers/customers, and maintain this tone while engaging in conversation about your products and/or services.

RESULTS CONTEST 1

Maybelline gained close to 10,000 contest registrations and 7,000 new fans. As of mid-April 2011, the Maybelline Canada homepage had more than 100,000 fans, offering the potential to reach a further 17-million “friends” of these core fans. CONTEST 2

This contest fostered the type of interaction the company wanted with young women and earned Maybelline nearly 8,000 new fans. “We use Facebook as a way to get the pulse of the

SEPTEMBER 2011 COSMETICS

market,” says Alex Allard, Digital Marketing Manager at L’Oréal. “Every day we see consumers telling us if they like or dislike a product.” CONTEST 3

Maybelline Canada’s homepage generated widespread buzz and engaged new fans and customers in a costeffectively way. “Facebook allows us to effectively target this market at a reasonable [price] and leverage custom programs that really work well with the target, especially hot sampling opportunities,” says Allard.

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COLLECT FEEDBACK AND LISTEN: Social networking has created a way for consumers to not only engage with one another, but it has also created a place where they can provide feedback about brands and services. Listen. MAKE NOTES: Experiment with different tools and outlets and be honest about what is and isn’t working. Go with what works and then build your following. SEEK NEW OPPORTUNITIES: Once a fan-base is established, seek out new opportunities to engage others without losing existing clients.

Technology Special

TOP 10 BEAUTY APPS For those caught up in the smartphone frenzy, there are an increasing number of beauty and skincare applications available. We’ve rounded up our 10 favourite beauty apps that’ll quench your thirst for all things beauty related.

3 Beauty 911 This app provides quick fixes for every uninvited beauty disaster, from overplucked eyebrows to broken nails.

1 Lancôme If you need expert advice or love playing around with various looks and palettes this app is for you. You can even watch tutorials from famous beauty blogger Michelle Phan.

8 Sun Alert Lite

This app allows you to explore the world of fragrance and uncover the perfect scent. All you have to do is type in a few details about yourself.

Input your skin type, your SPF level and select the environment you’re in and the app will tell you how long you can safely stay outside. It even alerts you when your time is up!

5 500 Tips

9 Gorgeously Green

6 OPI Nail Studio

Look up previous purchases, download real-time notifications on exclusive deals and local events, or scan barcodes for product information and reviews.

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Find out what’s on trend, talk to colour experts, get styling tutorials and read product reviews from customers.

4 iPerfumer

Need a tip? Browse hundreds of beauty tips, mark your favourites and send them to your friends via e-mail or Facebook. You’ll never run out of beauty secrets to share.

2 Sephora To-Go

7 L’Oréal Paris Beauty Confidential

Looking for that perfect nail polish colour? Can’t remember the name of your favourite shade? This app allows you to paint virtual nails on a skintone that matches your own.

This app lists all of the ingredients in skincare and makeup products. Never be wary again as to whether an ingredient on the back of the box is one you want to avoid.

10 LoveMySkin Keep track of specific moles and freckles. That way during your next visit to the dermatologist you are prepared and aware of any changes.

SEPTEMBER 2011 COSMETICS

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SEPTEMBER 2011 COSMETICS

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Special Feature by Heather Buchan

Left: The Korres labs are located on the outskirts of Athens where scientists create natural products derived from top-quality active ingredients. Below: Orestes (with camera) documents new plants with colleagues.

Why Ingredients Make a Difference: The Korres Story

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For George Korres, nature is

the ultimate provider. the Greek pharmacist — renowned for years throughout Athens for his herbal preparations and natural remedies — founded his namesake skincare company in 1996 with the goal of creating cosmetic products based on natural ingredients. His first product, an aromatic herbal syrup containing honey and aniseed inspired by one of his grandfather’s famous recipes, was an instant hit. “the advantages of natural ingredients lie not only in their efficacy, but also in the unique, irreplaceable synergy between their components,” explains Korres. “there is a sophisticated synergy in the way the ingredients of herbs interact which cannot be reproduced in the laboratory.” today, the Korres portfolio includes more than 400 natural and certified organic products including its best-selling Wild rose 24-hour moisturizing Cream. In just 15 years, the company has gone global with stores in 27 locations including New York, paris, singapore and Dubai. this september 2011 COSMETICS

Special Feature

past summer Korres finally arrived in Canada, exclusively at shoppers Drug mart and sephora. thanks to evolving technology, Korres can harness the benefits of nature without turning to synthetic ingredients in order to create totally natural products with equally effective results as those of conventional skincare. “the epidermis ‘identifies’ natural ingredients as familiar,” says Korres. “therefore, the skin allows the actives to penetrate it more smoothly and absorbs them easily without getting the pores blocked, providing the healthiest and brightestlooking skin on a safe, long-term basis.” but working with natural ingredients like anti-aging myrtle, water-binding Imperata Cylindrica root and softening Quince, requires a vast knowledge of the ingredients themselves, their extracts and attributes and the science involved in yielding their cosmetic benefits. this is where Orestes Davias comes in. His official job title with the company — plant Hunter — could be one of the most unique in the world. As Korres’ head plant hunter, Davias — an herbalist who has dedicated his life’s work to the plant kingdom — travels throughout Greece (which boasts one of the world’s richest flora per square foot with more than 6,500 herbs) and abroad collecting material about the most significant edible and medicinal plants. He sources ingredients from flowers, barks, seeds, roots and is constantly on the lookout for the next “star” ingredient. For an ingredient to become a star there are a number of factors at play including its history and use over the centuries and contemporary clinical findings regarding its beneficial properties. “One single herb can offer us up to 11 extracts that can be used independently or combined for greater efficacy,” says Davias. One such star is Quercetin — a powerful anti-aging agent derived from oak bark that is clinically proven to be a natural alternative to retinol. Its discovery by Korres, and subsequent inclusion in the company’s Quercetin & Oak Anti-Aging and Anti-Wrinkle Night Cream in 2009, was a game-changer for the cosmetics industry. It proved that nature’s chemistry can be stronger than man-made. but it’s a long road from the time Davias discovers a new herb to its inclusion in a product. “For a herb extract to find its way into a formulation, it takes years — identifying the ideal cultivation area, cultivating and harvesting, then assessing it clinically to establish its benefits and formula compatibility,” he explains. “there is still a lot to learn from observing nature,” adds Davias. “As long as we don’t go against it. protecting and safeguarding endangered natural ingredients is a priority.”

september 2011 COSMETICS

George Korres, a homeopathic pharmacist and the founder of Korres Skincare, has an extensive archive of more than 3,000 herbal remedies.

As the company’s chief plant hunter, botanist Orestes Davias says he loves his job because it allows him to “literally lose myself in nature with a camera, a knife and a carrier bag.” Korres Skincare has finally arrived in Canada, exclusively at Shoppers Drug Mart and Sephora.

www.cosmeticsmag.com

Success Story

by Heather Marrin

second family, so it’s no wonder this commitment has encouraged her to constantly seek ways to build the “family” business. And her hard work has paid off! With a little help from the world’s most popular social networking site and her blackberry, Mirena’s client list recently tripled in size. Cosmetics: When did you start using Facebook to reach

your clientele? I began using Facebook about two years ago. It was becoming popular and everyone seemed to have a profile. I figured it was a great way to reach people and display my work. Cosmetics: Have you noticed that your clients now

contact you most through Facebook? Yes, in fact most of my clients send me an inbox message and then we set up a time and date. I believe people have become accustomed to writing e-mail messages rather than calling on the phone because a person feels more comfortable receiving information through text. Often, my clients will begin by contacting me through facebook and will eventually call me to confirm a makeup trial or appointment. My clients almost all end up in my Blackberry contact list where I keep their telephone numbers and email addresses. Cosmetics: How much has your business increased since

How Jean Coutu cosmetician Mirena Cusano became well “liked” and built her client list.

It’s undeniable that during the past

decade companies have had to re-evaluate their marketing and branding techniques as the digital universe has taken over and a new world inhabited by interactive consumers looking for instant gratification has emerged. And some tech-savy individuals like Mirena Cusano, a cosmetician at Jean Coutu, have also embraced technology’s ability to connect them with customers in a much more effective way than simply cold calling names from a Rolodex. Mirena has been working at the Pharmacie Jean Coutu (#125) in Montreal since it opened in 2009. She considers the store her second home and those she works with her www.cosmeticsmag.com

Cosmetics: Why has Facebook has been so beneficial? A few main reasons. First, my statuses often attract people to ask me questions, book me or come to the pharmacy where I work for makeup tips or skincare recommendations. Secondly, I receive referrals from my existing friends who then suggest their friends check out my profile. Third, my photo albums show my previous work (fashion shows, movie sets, bridal makeup, etc.) which encourage more bookings. Cosmetics: Why are people going beyond the phone? I think people find it comforting to view things in their own home or on their telephone because it gives them the luxury of taking the time to look at things, discuss with others, and then decide if they wish to contact me. Technology gives us this advantage. SEPTEMBER 2011 COSMETICS

Illustration: Jeff Smith

Social Networking Butterfly

you started using social networking? I would say my business has increased by 70 per cent with Facebook and Blackberry. My photo albums display my work, which increases my credibility and legitimacy amongst my clientele. Subsequently word of mouth leads to more clients. For instance, one of my previous clients had her cousins add me on Facebook because they were interested in booking a makeup artist for Prom. They checked out my page, saw my photos, and booked me.

WinThis

Fill out a ballot for your chance to win one of these great beauty prizes:

Viva La Juicy Eau de Parfum Spray A fragrance of wild berries and juicy mandarin with honeysuckle, gardenia and jasmine. It’s sensuous base is composed of amber, caramel, vanilla, sandalwood and praline.

Bourjois eye and lip products A collection of convenient eyeshadows in the season’s hottest shades plus Bourjois nourishing gloss enriched with mircro crystalline wax for ultra-shine.

WinThis Ballot Name: Address: City:

Biotherm White D-Tox serum Biotherm Translu-Cell White D-Tox serum helps to reduce age spots while at the same time stimulating cell renewal.

Province: Postal Code: Email Address: Telephone: Store/retailer name: Skill-testing question: What does COSA stand for? Would you like to be added to the Cosmetics’ Email Advisory Committee? To enter, mail in this entry form including your name, address, email and telephone number along with the answer to this month’s skill-testing question. Address it to: Cosmetics Magazine Win This Contest, Cosmetics Magazine, 1 Mount Pleasant Road, 8th Floor, Toronto, Ontario, M4Y 2Y5.

Rules: Limit one entry per person. This contest is not open to employees of Rogers Media or those living in Quebec. To be eligible to win, all entrants must correctly answer the skill-testing question. Facsimiles and photocopies are not eligible. Please include your return address on your envelope. The draw will be held on Friday, September 30th at 10:00 a.m. at the Cosmetics offices in Toronto. Cosmetics will notify the winner by mail, email or telephone. Cosmetics will then arrange to mail the prizes to the winners. By entering the contest, the winner agrees to have his or her name published in Cosmetics. Cosmetics magazine complies with all privacy laws.

SEPTEMBER 2011 COSMETICS

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Breast Cancer Awareness

by Heather Marrin

Think Pink

Celebrating Breast Cancer Awareness Month each year, thousands of women across Canada are touched by breast cancer. October marks breast Cancer Awareness month â&#x20AC;&#x201D; a time that offers hope not only to those diagnosed, but their loved ones as well, for a future without the devastating disease. Here, a sampling of just a few of the limited beauty buys on offer with profits going towards breast cancer research, detection, prevention and treatment. Fragrance Hanae Mori Hanae Mori Parfums presents No. 4, the latest in its Eau de Collection series of fragrances. Debuting in October, the floral scent includes a pink ribbon inside its sculptural glass cap. Part of the proceeds benefit the Breast Cancer Society of Canada.

Makeup TINte Cosmetics Forty per cent of the proceeds will be donated to breast cancer research. The pink products include Blushed Beauty Match Book Kit, Nikki Pink Shimmering Face Pearl, Double Bubble Flavoured Lip Shine, Bubble Gum Flavoured Lip Colour & Pink Shimmer and Shine Box.

accessory Makeup Revlon Proceeds from the sale of select products from Revlonâ&#x20AC;&#x2122;s Gucci Westman-inspired Expressionist Fall 2011 Collection go directly to the Canadian Breast Cancer Foundation. The promotion will be available in drugstores nationwide throughout October while quantities last.

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Sephora The beauty superstore is offering a collection of pink-ribbon products and accessories. Each participating brand will donate a percentage of their proceeds to organizations helping to raise breast cancer awareness and find a cure.

september 2011 COSMETICS

Scene

Fall Previews 1. Regional Trainer, Stephen Sardella, sits with Chick Advisor’s Siofan Davies at Elizabeth Arden’s fall preview. 2. Beauty editors toasted Lancôme’s latest innovation, Visionnaire, with high-tech smoking mocktails. 3. (left to right) The Bay’s Kevin Costigan and Heather Josey; Patricia Abergel, Senior Vice President at Clarins Canada; Sophie Ravier, Clarins’ International Public Relations Director; and Nelly Chenelat, Managing Director of Swarovski and Theirry Mugler Brands launch Swarovski’s new perfume, Aura, in Canada. 4. Jillian Walker with LVMH Fragrance Brands Canada hands out Fan di Fendi gifts at a luncheon. 5. Jamie Petrovic and Lisa Fraomeni showcase Juicy Couture’s fragrances. 6. Lena Philippou Korres joins Jacquie Henderson, Marketing Director at Johnson & Johnson, in honour of the Canadian partnership between Korres Skincare and Johnson & Johnson. 7. (left to right) Miracle 10 Marketing Manager Alexa Reiss, Cosmetic Surgeon Dr. Frank Lista and his wife Ann Marie Macdonald, and Miracle10 Vice President Jacques Reiss. 8. India Hicks makes an appearance at Crabtree & Evelyn’s holiday preview in Toronto.

september 2011 COSMETICS

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2011 Beauty Calendar : September / October 2011 September 8-15 New York Fashion Week New York City, USA www.mbfashionweek.com

October 17-23 LG Fashion Week Toronto, ON www.lgfashionweek.ca

November 2-4 In-Cosmetics Asia, Bangkok. www.in-cosmetics.com

September 6-9 Montreal Fashion Week Montreal, QC www.montrealfashionweek.ca

October 14 CEW Achiever Awards Luncheon New York City, USA www.cew.org

November 12-13 IMATS International Trade Show Toronto, ON www.imats.net

September 12-14 Beyond Beauty Paris Paris Porte de Versailles, France www.beyondbeautyparis.com

October 16-21 TFWA Duty Free, Cannes, France. www.tfwa.com

September 21 HBA Global Virtual Event – Re-Connect, www.hbaexpo.com

October 19-21 Luxe Pack Monaco Grimaldi Forum, Monaco www.luxepack.com

November 17 10th Annual COSA Awards Gala, Fairmont Royal York Hotel, Toronto, ON. www.cosmeticsmag.com

2011 CCTFA Calendar September 8 & 9, 2011: CCTFA Annual Conference, Fairmont Chateau Frontenac, Quebec

November 19, 2011: CCTFA Foundation Mirror Ball, Toronto

September 19, 2011: Look Good Feel Better Charity Golf Classic, Toronto

December 2, 2011: CCTFA Educational Seminar and Holiday Luncheon, Montreal

October 20, 2011: CCTFA Regulatory Workshop, (location to be confirmed)*

December 9, 2011: CCTFA Educational Seminar and Holiday Luncheon, Toronto

Contact: Michele Davis, CCTFA 420 Britannia Road East, Suite 102 Mississauga, Ontario, L4Z 3L5 Tel: (905) 890-5161 ext. 229 Fax: (905) 890-2607 E-mail: mdavis@cctfa.ca Website: www.cctfa.ca & www.lgfb.ca

BEAUTY ADVISORS AND FRAGRANCE EXPERTS: Join the Cosmetics magazine Facebook page: Keep up with your colleagues and friends in the industry. www.facebook.com/group.php?gid=40191108021 Also, check out Cosmetics magazine’s website: www.cosmeticsmag.com Website is updated daily!

Organizations in the cosmetics, fragrances, toiletries or related industries that want to inform the industry about upcoming special events, exhibitions, conferences, etc., should send information, dates, contact name, address, and telephone and fax numbers to: Calendar of Events Cosmetics magazine One Mount Pleasant Road, 8th floor, Toronto, Ontario, M4Y 2Y5 Please note submissions should be made 18 weeks prior to the event to be considered for a listing. www.cosmeticsmag.com

SEPTEMBER 2011 COSMETICS

OH, LOLA! MARC JACOBS iS fLiRtAtiOuS And CHARMing witH A SpARkLing peRSOnALity! Opening with a refreshing top note of effervescent raspberry, at heart her pink femininity is reﬂected in the beautiful peony, drying down with the sensual elegance of addictive vanilla. It leaves you feeling light-hearted and youthful, ﬂirting with your senses! 50ml Eau de Parfum 100ml Eau de Parfum

$79.00 $105.00

LOve, CHLOe eAu intenSe Introducing Love, Chloe Eau Intense on counters this September. “With the same grace as the eau de parfum, love, chloé eau intense reveals new coppery highlights. The perfume’s original ﬂesh tone now ﬂirts with the depth of amber. The fragrance expands with fullness and gradually resonates on the skin like a sensual, irresistible vibration. An incredibly elegant, unspoken game of seduction”.

NEW LAUNCHES

pRAdA CAndy fORBidden eupHORiA mysteriously sophisticated. innocently seductive. coveted, yet forbidden… the younger interpretation of the iconic euphoria fragrance, it evokes a modern, fresh sexiness with a mysterious twist. the collection eau de parfum spray, 50ml eau de parfum spray, 100ml body cream, 200ml

$ 78.00 $ 102.00 $ 58.00

The new Eau de Parfum Prada Candy is instantly seductive – pure pleasure wrapped in impulsive charm. In an explosion of shocking pink and gold, Prada Candy takes us on a walk on the wild side, showing us a new facet of Prada femininity where more is more and excess is everything. Prada Candy is a fragrance with a novel olfactory balance combining exceptionally high-quality ingredients in Benzoin comes together with a modern Caramel accord to give the fragrance a truly unique signature. Eau de Parfum Spray 80ml: $125.00 Eau de Parfum Spray 50ml: $96.00 Pradacandy.com

WonderStruCK taylor SWiFt the beginning of something magical … Alluring. Authentic. Engaging. Wonderstruck is a gourmand ﬂoral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.

John VarVatoS Star u.S.a. the neW FragranCe For your Sixth SenSe

“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about theﬁrst time you meet someone. A fragrance can help shape someone’s ﬁrst impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” – Taylor Swift

John Varvatos Star U.S.A. A fresh and woody scent infused with a little swagger and a lot of soul. Relaxed, casual yet elegant, the fragrance is ushered through clean and bright notes, spiked with an unusual encounter of red ginger and vetyvert.

Eau de Parfum Spray, 100ml $78, 50ml $63

Eau de Toilette 100ml $85, 50ml $65

Open the window on a brand new fragrance vision.

NEW LAUNCHES

neW PreVage® day intenSiVe anti-aging moiSture Cream SPF 30 This multi-defense, concentrated moisturizing cream helps reverse dryness and nourishes skin’s natural moisture defenses. Advanced Idebenone technology, helps even skin tone and diminish the appearance of aging signs. $160 neW PreVage® night anti-aging reStoratiVe Cream This intensive overnight moisture cream with advanced Idebenone technology is specially formulated to work over night to minimize the appearance of lines, wrinkles, discolourations and the effects of sun damage. $160

SmaShbox Photo FiniSh Foundation Primer A unique formula that reduces the appearance of ﬁne lines and pores for visibly softer skin that holds onto your foundation all day. In sleek, new travel-friendly packaging.

NEW NORMADERM ANTI-AGING Double efficacy anti-imperfection and anti-wrinkle in only one skincare. Its innovative gel-cream formula will tighten pores, smooth wrinkles and even complexion while leaving the skin with a comfortable 24hr hydrating matte finish. In only 7 days the skin looks purified and smoother.

COLOR OOPS HAIR COLOR REMOVER Color Oops is the only product available that removes all artiﬁcial hair color, without bleach, peroxide or ammonia so it won’t damage your hair. So safe you can even color the same day. A must-have in every Coloring Tool Kit. 1-800-257-8694 or visit www.farleyco.ca

NEW LAUNCHES

BEURRE CORPOREL AND BEURRE DE LÈVRES For more than 35 years, the Lait Corporel has brought women happiness in their every day lives. In 2011, the Beurre Corporel and the Beurre de lèvres lip balm entered the family of the Lait Corporel to help relieve dry skin. The Beurre Corporel Body Butter: a new non-greasy texture delicately enriched with shea butter for an intense and smooth hydratation. A feast for the skin! The Beurre de Lèvres lip balm: a butter texture combining the efﬁcacy and strength of 5 nutritious natural vegetable oils to nourish and sooth dry lips. Available as of October 2011. $37 for the Beurre Corporel, $20 for the Beurre de Lèvres.

REVERSA MULTI-TASKING CARE: PERFECT FOR TODAY’S ACTIVE WOMAN Reversa had her in mind when they created the new Multi-Tasking Care for face, neck and décolleté. This advanced formulation combats all signs of aging at once. It contains Teprenone, a protective and corrective active ingredient that signiﬁcantly reduces the appearance of the following signs: loss of hydration, less effective skin barrier function, loss of ﬁrmness and tonicity, lines and wrinkles, pigmentation spots, enlarged pores, redness. The Multi-Tasking Care does not contain any paraben or fragrance. 40mL airless pump container for twice daily application. Suggested retail price: $ 52.00

Publisher’s Report

COSA...Celebrating 10 years Over the past 10 years, we have received more than 8,000 COsA nominations, honoured more than 1,000 finalists and awarded more than 170 winners! each winner was brought to toronto for a fun-filled weekend beginning with the gala dinner where they were presented with their award on the thursday evening and then got to spend the rest of the weekend in the city on us. In the past decade, we have given our winners over $200,000 in cash prizes and they have taken home over $550,000 in donated product from our generous COsA sponsors. Quite simply, it’s been a wonderful 10 years and we look forward to the next decade celebrating great customer service with our beauty ambassadors across Canada. As you know, the program honours beauty experts working in department stores, specialty stores and drugstores, as well as trainers and sales representatives in Canada’s beauty industry for the superior customer service they provide each and every day of the year. Without these service leaders in the beauty industry, our retail environment would look much different than it does today. In fact, we feel confident that since we started these awards 10 years ago, service levels in the retail beauty industry have improved. passion has always ruled the day with the COsA Awards. the men and women working in this industry are so passionate about what they do and that comes across loud and clear every November at our awards ceremony. It will be another sold-out event this year, with 600 industry leaders in the audience and another 1,000 watching the event live while we simulcast it via our website that evening. by the time you read this letter, the judges will have reviewed the over 750 nominations we received this year and 107 COsA finalists will have all been mystery shopped. the judges are currently reviewing those mystery shops to determine who the 17 winners will be. Good luck to each and every one of you. You are, of course, all winners in our eyes. You will find a list of this year’s finalists on page 50 of this issue. If you know someone on this list, feel free to reach out and congratulate them on their accomplishment. A special thanks goes out to all our sponsors who have supported this idea and these awards since its inception 10 years ago. You make this event and these awards possible. recognizing our front-line ambassadors is what the COsA Awards are all about. to our beauty experts across Canada: Keep up the great work and have a great fall selling season.

Jim Hicks jim.hicks@cosmetics.rogers.com www.cosmeticsmag.com

september 2011 COSMETICS