cosmetics EDUCATING CANADA’S BEAUTY EXPERTS www.cosmeticsmag.com
NOVEMBER / DECEMBER 2011
THE HOLIDAY ISSUE:
Gorgeous Holiday Collections Fashionable Fragrance Launches
PM NO. 40070230. RETURN UNDELIVERABLE ITEMS TO: Cosmetics Circulation Department, 7th Floor, One Mt. Pleasant Road, Toronto ON M4Y 2Y5.
Canada’s 15 Top Trainers
Liv Tyler
Givenchy’s Enduring Muse
Featuring Color Design All-In-One 5 Shadow & Liner Palette in Rose Coquette. Lashes enhanced postproduction.
NEW
The 1st doll lash mascara by Lancôme
DOLL LASH EFFECT MASCARA – WIDE-EYE LOOK Volumized, extended, lifted lashes. New patented brush coats every lash without weighing them down for a flirtatious doll-like look. Get dolled up at lancome.ca
NOVEMBER / DECEMBER 2011
contents beAUTIFUl PeOPle 64
My Life in Beauty: Guerlain’s Olivier Echaudemaison
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Success Story: Account exec Karen Wilkinson
62
Scene: A roundup of the latest industry events
FeATUre sTOrIes
P.22
News
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Cover Story: Liv Tyler — from teen star to Givenchy muse
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Beauty Special: The story behind Philosophy
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Fragrance Spotlight: Bottega Veneta debuts first fragrance
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Fragrance Spotlight: Oscar de la Renta launches Live in Love
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UpFront: Yves Rocher’s Riche Crème turns 40
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UpFront: Biotherm’s latest partnership
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Beauty News: Kate Winslet’s holiday collection, Shu Uemura’s short film, Davis Factor’s first book, Bobbi Brown celebrates 20 years and more
Technology Column: The art of creating shimmery makeup
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Special Feature: The state of animal testing
sPecIAl secTION
New PrOdUcTs
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26
New Makeup/Skincare: This season’s best beauty launches
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New Scents: Scent-sational new fragrances
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Fragrance Gift Sets: Special holiday gifts
Top Trainers: The industry’s best from coast to coast
COVER STORIES:
cosmetics
eXPerT AdVIce 16
Ask a Doctor: Understanding skin aging
EDUCATING CANADA’S BEAUTY EXPERTS www.cosmeticsmag.com
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Haircare 101: Winter hair survival kit
20
Selling to Men: Prestilux’s Jacques Péruse
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Ask a Pro Makeup Artist: Glamming it up for the holidays
pg 34
Fashionable Fragrance Launches
pg 43
Canada’s 15 Top Trainers
Ingredients 101: Hyaluronic acid
bUsINess As UsUAl 8
Editor’s Letter
68
Win This
69
Industry Calendar
70
Publisher’s Report
4
Gorgeous Holiday Collections
PM NO. 40070230. RETURN UNDELIVERABLE ITEMS TO: Cosmetics Circulation Department, 7th Floor, One Mt. Pleasant Road, Toronto ON M4Y 2Y5.
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pg 26
NOVEMBER / DECEMBER 2011
The holiday issue:
Liv Tyler
Givenchy’s Enduring Muse
pg 54
Cover: © Calliope Grigorea/CORBIS
www.cosmeticsmag.com
december 2011 COSMETICS
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Beauty Guide C A N A D I A N
Vol. 40, No. 5 November / December 2011 Published in October 2011. Cosmetics, established in 1972 is published 6 times per year by Rogers Publishing Limited, a division of Rogers Media Inc.
2011
Everyone you need to know in the Canadian Beauty Industry
directory_cover_2011.indd 109
Rogers Media Inc., President and CEO: Keith Pelley
11-06-02 12:36 PM
ANNUAL BUYER’S GUIDE
Rogers Publishing Limited, President and CEO: Ken Whyte Vice-Presidents: Immee Chee Wah, Patrick Renard Group Marketing Director: Karen Kelar Marketing & Promotions Associate: Jason Emata Marketing Communications Associate: Hazel Picco Marketing & Events Associate: Laura Carinci
TRENDS REPORT 2011
We acknowledge the financial support of the Government of Canada through the Canada Magazine Fund, toward our editorial costs. Cosmetics is published every two months for selected personnel in manufacturing, distributing, and retailing areas of the cosmetics, fragrance, toiletries and personal grooming, esthetics and related fields. All rights reserved. Contents may not be reproduced by any means, wholly or in part, without the written permission of the publisher. Subscriber Services: To subscribe, renew your subscription or to change your address or information, please visit us at www.rogersb2bmedia.com/cosm Mail Preferences: Occasionally we make our subscriber list available to reputable companies whose products or services may be of interest to you. If you do not want your name to be made available please contact us at rogers@cstonecanada.com or update your profile at: www.rogersb2bmedia.com/cosm Our environmental policy is available at www.rogerspublishing.ca/environment
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Cosmetics receives unsolicited features and materials from time to time. Cosmetics, its affiliates and assignees may use, reproduce, publish, re-publish, distribute, store and archive such submissions in whole or in part in any form or medium whatsoever, without compensation of any sort.
THE COTY REPORT
Publications Mail Agreement 40070230 Registration Number 222534 Periodicals Postage Paid at Toronto, Ontario. Contents copyright 2011 by Rogers Publishing Limited, a division of Rogers Media Inc. RETURN UNDELIVERABLE ITEMS TO: Cosmetics Circulation Department 8th Floor, One Mt Pleasant Road, Toronto, ON M4Y 2Y5 ISSN number: 01315-1301
AGENDA DECEMBER 2011 COSMETICS
www.pacorabanne.com
Editor’s Letter
i recently had the pleasure of sitting down over coffee to chat one-on-one with Anna Sui. What struck me most, aside from her refreshingly down-to-earth nature, was the legendary New York designer’s beauty philosophy. “I think there are so many different kinds of beauty,” she revealed at one point during our conversation. “I think that beautiful people have discovered their own style and are comfortable with their own style. I think when someone evokes beauty is when they’re comfortable in their own skin.” This last sentence struck a chord with me. Someone evokes beauty when they’re comfortable in their own skin. We’ve all heard people talk about the importance of this countless times throughout our lives. But somehow, sitting with Anna, polished to perfection with her signature jet-black bluntly-cut hair, red lips, porcelain skin and out-to-there black eyeliner (she’s certainly a woman who knows and embraces her personal style) those words reiterated just how important your jobs are to millions of people across Canada for precisely that reason. Helping people feel comfortable in their own skin is essentially what you do every day. Whether it’s teaching someone how to tone down a feature they are self-conscious about, encouraging someone to enhance the beautiful colour of their eyes, introducing someone suffering from acne or rosacea to a product line suited to their particulars needs or simply offering words of advice for a pressing beauty dilemma, you provide others with the knowledge and tools to look and feel their very best. As the festive season begins (along with the ensuing retail madness!), I urge you to take the time to really listen to each customer that approaches you and consider how you can help them feel most comfortable with themselves. With this, my second and last issue as interim editor, I pass on the reigns to the new full-time editor whom you will meet in the next issue, the first of 2012 (which happens to be Cosmetics’ 40th anniversary year!), and I extend warm wishes to you all for a beautiful and successful festive selling season.
Heather Buchan
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www.cosmeticsmag.com
deCeBmer 2011 COSMETICS
Photo: Brandon Titaro
True Beauty
www.bourjois.ca
Meet The Trainer Christine Mann
National Trainer - Bourjois Paris
“Since 1863, when Bourjois created the first powder blush, it has been our mission to lead the market with new concepts, textures, and ingenious packaging. Ranging from neutral shades to the most vivid hues of the rainbow, we have colours to fit every mood, occasion and personality.”
Beauty with a French accent since 1863
Follow Bourjois Canada
Exclusively at
Noreen Romao The Bay Beauty Mentor
The Bay, Canada’s most appreciated beauty experts
THE BAY BEAUTY MENTOR
A
s Canada’s premiere beauty destination, The Bay understands the vital role beauty experts play in the Canadian beauty industry. Their passion, expertise and leadership are a key reason why customers develop loyalty to our stores. But starting a career in a beauty department can be overwhelming at
times. That’s why we’ve introduced a very special program called The Bay Beauty Mentor. We’ve scoured the country in search of the very finest beauty experts to share their expertise and advice. If you long to ask a question to someone who has made a successful career in a Bay beauty department, just send him or her an email. To learn more about pursuing a career in beauty at The Bay, visit www.hbc.com.
Noreen Romao
Job title: Business Manager, Estee Lauder Store: The Bay, Yorkdale, Toronto Beauty experience: 12 years Email address: beautymentor@hbc.com
What I love most about my job:
E
ach day that I get to make a difference in my customers shopping experience! I want my customers to always be able to trust my advice, rely on my expertise, and value the personalized service that I give. I am motivated by the relationships I build and get to nurture with all of the wonderful people I meet every day at my counter.
What I wish someone had told me:
I
n this industry we must learn to quickly adapt to change, both from a customer perspective and a product innovation perspective. I quickly had to learn to understand that change means opportunity and to not be afraid of it.
My most memorable client:
M My greatest mentor:
A
lthough I have had many wonderful people throughout my career whom I consider mentors, I have the enormous privilege to work for an amazing man by the name of Mr. Stephane Ledoux, our current Store Director at the Bay Yorkdale. He has transformed the way I lead my team and perform my job. He has inspired me and taught me that perseverance, belief, and a dedicated work ethic are the only ways to overcome obstacles and achieve your goals.
rs. Rita Evans was a retired administrator for Mac Cosmetics. She was a client of mine for 8 years before her death; she had a larger than life personality. I delivered her purchases to her home and we developed an endearing friendship. She taught me the meaning of compassion towards others and that every gesture, big or small, can truly impact a life. Feel free to reach
out to me at any time, regardless of the question. Email me at beautymentor@hbc.com.
UpFront
by Heather Buchan
Clockwise, from top: The village of La Gacilly, home of the Yves Rocher headquarters; the company’s founder in his lab; gathering flowers from the 44 hectares of organic fields.
A Classic Turns 40 Yves Rocher’s Riche Crème line celebrates four decades of popularity.
in the beauty biz
Yves rocher is synonymous with botanical beauty. Its founder, for whom the brand takes its name, pioneered the use of natural ingredients in cosmetics in 1959 — decades before botanical-based cosmetics were popularized — when he began making plant-based beauty products in the attic of his home in La Gacilly, a village nestled in France’s picturesque brittany region. In the five decades since its inception, the Yves rocher brand has grown from a small mail-order business to an international giant with 300-million
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products distributed to 4,000 points of sale around the world every year. Its offerings include specialized collections targeting various age groups and skin types, all at affordable prices. but its riche crème line of antiaging creams — containing a skin nourishing blend of 30 precious oils, many of which are derived from the company’s 44 hectares of organic flower and plant fields in La Gacilly — celebrates its 40th anniversary this year. In honour of the occasion, two limited-edition riche crème collector items, a deep regenerating crème and www.cosmeticsmag.com
a Wrinkle Smoothing eye crème, both of which are ultra-concentrated, are being released this November just in time for the holidays. designed specifically for mature skin (women 55 and older), riche crème has earned a spot as a cult classic for its anti-aging properties, thanks to the inclusion of a host of minerals rich in skin hydrating, softening and wrinklefighting abilities. Yves Rocher Deep Regenerating Crème Collector Edition, $34 for 75 ml; and Wrinkle Smoothing Eye Crème, $39 for 15 ml.
december 2011 COSMETICS
UpFront
by Heather Buchan
Of Dewdrops at Dawn Biotherm and French fashion darling, Vanessa Bruno, collaborate on an ethereal new scent.
it is a partnership forged
on a mutual love of natural beauty. But the collaboration between L’Orealowned luxury skincare brand Biotherm and Parisian designer Vanessa Bruno — best known for her classic sequined tote bags that are a fashion staple on the French capital’s streets — to launch a perfumed mist is an inaugural event for both parties. Called L’Eau, the delicate scent marks the first time Biotherm has worked with a fashion designer as well as Bruno’s first foray into the world of fragrance. Bruno reveals she was drawn to collaborate with Biotherm because of a shared beauty ethos. “Their approach to beauty is natural, earthy and in harmony with the world around them,” she says of Biotherm. “Revealing women’s natural beauty is something very important to me.” The effortlessly chic aesthetic and ethereal femininity of Bruno’s fashion DECEMBER 2011 COSMETICS
collections are embodied in the light, uplifting fragrance developed by perfumer Bernard Ellena, the nose behind Biotherm’s Eau de Paradis body mist. Recalling a dewy rose garden at dawn, L’Eau boasts Bulgarian and Bourboniana roses and lily of the valley, with subtle hints of musk and cedar. “It’s like walking into a garden in the very early morning…when all the plants are as if they are clothed with water,” explains Bruno of the inspiration behind the fragrance. As the face of L’Eau, Russian supermodel Sasha Pivovarova (above with Bruno) takes on the role of a fairytale Snow Queen, a vision inspired by Nordic Christmas tales from Bruno’s childhood (her mother is Danish-born fashion icon Emmanuelle Khanh). “I wanted to create a fairytale world because all women need to dream a little,” says Bruno. “But I wanted to be resolutely contemporary.” www.cosmeticsmag.com
Biotherm’s limited edition L’Eau Vanessa Bruno is $54 for 100 ml and is available beginning in November at all Biotherm counters. Bruno also designed Biotherm’s holiday packaging, sprinkled with her signature sequins as well as new cosmetic pouches exclusively for the season.
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Beauty News
by Heather Buchan
What’s New and Noteworthy (For daily beauty news, visit: www.cosmeticsmag.com)
Kate Winslet’s Holiday Collection As Lancôme’s ambassador, actress Kate Winslet has created a limited edition makeup collection for the holidays that’s not only gorgeous, but helps a good cause. Profits from sales will benefit the Golden Hat Foundation — the non-profit charity Winslet founded that’s dedicated to improving the lives of autistic children through educational and recreational activities as well as job training. Lancôme’s Golden Hat Holiday Colour Collection includes four lipsticks and nail polishes in festive hues like Christmas Rose and Candy Cane, and a multi-compact powder, all embossed with the foundation’s logo and Winslet’s signature.
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Bobbi Brown Celebrates 20th Anniversary Bobbi Brown Cosmetics turns 20 this year and in honour of the occasion the makeup maven has released a limited edition palette of the 10 original brownbased lip colors she introduced in 1991, plus another 10 new shades. Called the 1991 Palette ($60), each shade can be worn on its own or blended to create custom colours. “Beige is a flattering natural shade by itself,” says Brown. “But it can be mixed with a brighter colour, like Orange, Red, Atomic Pink or Watermelon to create a more muted ‘in-between’ shade.”
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Giorgio Armani’s Precious Pearls Inspired by the Art Deco style of the 1930s, Giorgio Armani is releasing a luxurious edition of their face and eye palette for the holidays, decorated in real precious pearls. Called the Madre Perla Face & Eye Palette ($150), the jewel-like case, of which there are just 3,000 available worldwide, was handcrafted by artisans with Giorgio’s logo etched in silver in the middle of the pearls. Inside, three satiny powders in sand, champagne and aqua can be applied to the face and eyes for a radiant complexion. Available exclusively at Holt Renfrew.
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Anna Sui’s Christmas Masquerade Building on her boudoir-chic cosmetic line (ornate black lacquered packaging dominates all the products) first launched in 1999, Anna Sui’s Christmas 2011 doesn’t disappoint. The star of the collection is a six-shade eye palette and a lip gloss contained inside a festive harlequininspired makeup pouch ($50). “I wanted to create a festive feeling and one of the images that I think all of us really loved was a masked ball, and for some reason that whole Harlequin pattern came up as a design,” Sui revealed on a recent stop in Toronto.
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www.cosmeticsmag.com
DECEMBER 2011 COSMETICS
MAC Teams up with Daphne Guinness On december 26, mAc launches a limited edition makeup collection conceived and created by aristocrat and international artist daphne Guinness. “This collection is a window into my imagination,” says the avid collector of haute couture, who cites the Old masters (Titian, Zurbarán and michelangelo) as her inspiration. From the light grey blue-green Hyperion nail polish to pale grey pink borealis cremesheen lip gloss, the collection is all about cool tones. daphne Guiness for mAc will be available until February 9, 2012.
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Shu Uemura Debuts Short Film building on a long history of collaborating with renowned international artists for its packaging and brand visuals, Japanese line Shu Uemura has teamed up with award-winning chinese director Wong Kar Wai to create a film exclusively for its glittering Holiday 2011 makeup collection. The dreamlike short showcases Wai’s concept of nostalgic femininity, which is captured in Shu’s latest offerings. From an eye and cheek palette, to glittering false lashes, to a limitededition brush set, every product evokes the brand’s love of visual expression and belief that beauty is art.
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Lalique Creates Work of Art Adding to their renowned family of fragrances, luxury French glass and perfume maker Lalique is reinterpreting their classic aqua-oriental scent Nilang, with a limited-edition extrait de parfum launching in december. contained in a mouthblown crystal flacon topped with two delicate blossoming lotus flowers decorated with golden thread, the sensual fragrance with notes of sweet rose, tuberose, creamy sandalwood and patchouli, is signed and numbered by hand. This is luxury at its height and each 100 ml flacon costs $2,290.
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december 2011 COSMETICS
www.cosmeticsmag.com
Davis Factor to Release First Book Having sold Smashbox cosmetics — the company he founded with his brother dean in 1995 — to estée Lauder companies last year, davis Factor, greatgrandson of legendary cosmetics guru, max, and the founder of L.A. photo studio, Smashbox Studios, is set to release his first book next year, titled Shoot from the Hip. The autobiography, which davis is currently penning, will offer readers a glimpse into his life as a photographer, entrepreneur and creative force in both the arts and cosmetics industries.
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Ask a Doctor: Q&A with Dr. Lista
What at-home anti-aging skincare routine do you prescribe for your patients?
The basic steps in any skincare program are cleansing, toning, treating, moisturizing and protecting. consumers should look for a multi-step program with elements that are designed to work together and complement each other. At The Plastic Surgery clinic we recommend our miracle 10 skincare line. What can people do to slow skin aging?
Get plenty of sleep. Sleep with your head elevated to improve the venous return from the face which reduces puffiness. Keep skin hydrated by drinking lots of fluids and using a good moisturizer. And, finally, wear sunscreen every day. What has been the biggest breakthrough in anti-aging treatments?
The biggest anti-aging breakthrough of the decade has been the understanding that Vitamin A (also known as retinol) acid cream or gel can significantly improve the skin’s appearance. Lines, wrinkles, pore size and discoloured patches have all been scientifically proven to improve with the use of Vitamin A acid.
Understanding Skin Aging
What lies ahead in the field of anti-aging treatments?
What are the biggest culprits in skin aging?
The most important culprit in skin aging is environmental exposure. Ultraviolet radiation, cold weather, pollution and dirt all contribute to an aged appearance. The most harmful element, however, is the sun. Protecting your skin against the sun will go a long way in avoiding the most preventable cause of skin aging. What are the most common signs of aging?
Aged skin has a typical appearance. It looks thin because of a loss of collagen. It looks dull because a thickened keratin layer gives a poorer light reflex. It looks wrinkly due to a lack of volume and it has brown spots due to poor cellular turnover. All of these conditions can be improved with a good skincare routine. What role do genes play in the aging process?
Nothing beats having good genes. People with great skin usually have a parent with great skin. but there is a lot we can do to prevent aging. Good skin care is about optimizing our genetic potential by taking care of our skin to keep it healthy and looking beautiful our entire lives.
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The future lies in our understanding of the skin as an organ system. It’s about going “back to the future” and understanding that skin, like any organ system, needs to be stimulated to perform at its peak. If we want a strong heart we need to make it beat fast with exercise. If we want strong muscles we need to lift weights. Likewise, if we want great skin, we need to stimulate it. cellular turnover and collagen production can be stimulated by great skincare and that means doing more than just washing and moisturizing. It means challenging our skin with a well-designed daily program. What are the top-performing ingredients to look for in skincare products?
The top anti-aging products should contain an SPF, be pH-balanced and free of perfumes, PAbA and Parabens. They should also contain some form of acid such as Alpha Hydroxy, either as a direct ingredient or in fruit acid form like Grape Seed, Apple or Pear extract. beta Hydroxy Acids such as Salicylic Acid are also excellent. Look for products with anti-oxidants such as Vitamin c and rejuvenators like Vitamin A, also called retinol. Dr. Frank Lista, M.D., F.R.S.C.S., plastic surgeon, is the founder and medical director of the Plastic Surgery Clinic, theplasticsurgeryclinic.com, and the creator of the Miracle 10 line of clinical anti-aging skincare products http://miracle10.com.
www.cosmeticsmag.com
december 2011 COSMETICS
PUSH THE LIMITS OF ANTI-AGING
Vichy discovers the power of the Derm Source Skin radiates with youth
NEW In pharmacies
LIFTACTIV TECHNOLOGY
DERM SOURCE Long-lasting lifting effect Advanced anti-wrinkle and firming efficacy
+
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Visible transformation in 4 days2 Skin is velvety smooth, luminous and replenished
10 YEARS OF RESEARCH – 7 PENDING PATENTS Vichy discovers the power of the Derm Source, the layer of the skin capable of activating the regeneration of the entire skin through hydration. To target the Derm Source, Vichy has identified Rhamnose, an ingredient of plant origin concentrated at 5%, capable of helping to stimulate its activity. Rhamnose, test in vitro. Paraben-free. Tested on sensitive skin. 1
5% RHAMNOSE Helps activate the Derm Source
Discover how science is pushing the limits of anti-aging. 2
Self-evaluation on 112 women. *AC Nielsen, Pharmacies, Canada sales in $, 2010.
Haircare 101
by Heather Marrin
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2
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1. Ojon Damage Reverse Restorative Conditioner for Very Dry, Damaged Hair, $28. 2. Pantene Pro-V Medium-Thick Hair Solutions Professional Level Damage Repair Ampoules, $11 (5-pack). 3. Ojon Full Detox Rub-Out Dry Cleansing Spray, $37. 4. Pantene Pro-V Restore Beautiful Lengths Replenishing MaskEnhance Replenishing Mask, $9. 4
5. L’oreal Hair Expertise Total Repair Night Elixir, $8.
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Winter Hair Survival Kit
1. Overnight Masks “Overnight masks often contain moisturizing ingredients like silicones and fatty alcohols that disperse across hair fibers to help seal dry, rough surfaces and prevent the hair fiber from losing its internal moisture during the night,” says dr. Jeni Thomas, a senior scientist with Pantene. Similar benefits come from using five-minute masks while in the shower, but having a mask on for several hours gives the product time to penetrate deeply and reach its full potential. 2. Serums commonly containing keratin, proteins and vitamins, serums add moisture to hair while also sealing dry, rough surfaces. However, according to Thomas, while overnight 18
masks are purely meant as a treatment, serums are designed to not only treat hair, but style style it as well. 3. Intense Treatments For hair in dire need of help, dr. Thomas recommends applying an intense treatment for a more concentrated dose of moisturization. Aside from protecting hair from environmental damage, intense treatments contain ingredients that are clinically proven to actually reverse damage. “Ojon Oil contains similar essential lipids to those found in virgin hair. Hair recognizes these lipids, giving the oil the ability to penetrate the hair shaft all the way to the cortex,” explains Simioni. “The reparative lipids seal the cuticle, building up the hair’s natural resistance to future damage while replacing the lost essential lipids,” she says. 4. Dry Shampoos dry shampoos can be “hair-saving” during the harsh, winter months. “When the weather cools down, our bodies produce less sebum, which can lead to extremely dry, brittle hair. by washing hair less frequently, the natural sebum from your scalp will help keep hair hydrated and healthy. Using a dry shampoo ensures your hair will still look clean and voluminous between washes,” says Simioni.
www.cosmeticsmag.com
december 2011 COSMETICS
Photo: Stephen Ferrie
while the weather outside may be frightful, it’s not unusual for hair to look short of delightful. “during the winter the air is cold and dry, which can have a serious impact on hair,” says denis Simioni, the founder of Ojon. Aside from increased breakage and split ends, common complaints include dehydrated locks that lack luster and luminosity. Here, four categories of product that combat common winter hair woes.
NEW
Haircolour so sublime Lively, shiny colour. Always natural-looking, never overdone.
Coverage so perfect Permanent conditioning haircolour with perfect grey coverage.
Application so simple A luscious mousse as easy to apply as shampoo.
Succumb to the new generation of haircolour.
Now Sublime Mousse is mobile! Scan this QR Code now with your web-enabled camera phone for an exclusive application video.
sublimemousse.ca Evangeline is wearing shade 41, Iced Dark Brown, one of 12 sublime shades. © 2011 L’Oréal Canada
Selling to Men
by Heather Buchan
When it comes to shopping for skincare products, how do men and women differ?
men are particularly more interested in shaving products, such as pre-shave products or post-shave products. Also, in general, men will be more interested in purchasing a multi-functional product that “does it all” — soothes razor burn, helps slow hair re-growth, moisturizes and smoothes expression lines and fine lines. What shift have you noticed in the way men shop for grooming products over the decades?
Jacques Pérusse shares insights from three decades in the beauty business.
over the past decade, the men’s grooming market has expanded significantly. According to Jacques Pérusse, president of Prestilux Inc., the Quebec-based distributor of international beauty brands, this market is projected to exceed $33.2 billion worldwide by 2015. Pérruse attributes this growth to a fundamental change in men’s behaviour towards their appearance. “They are much more interested in their appearance than ever before,” he says, adding, “Studies prove that men believe that their appearance is crucial to their success, especially when it comes to competing in a youth-obsessed society.” How do men and women differ as consumers?
men tend to be less motivated consumers who aren’t easily tempted into trying new products. Once they are hooked on a brand or a specific product — and are satisfied with it — they won’t be bothered to switch or look for something else. men are more loyal than women who, most of the time, are interested in trying what’s new on the market. 20
Have men become savvier shoppers? If so, what has influenced this trend?
Yes, men are becoming more savvy shoppers (when it comes to purchasing a beauty product), but not to the same degree as women who have been doing it for years. Nowadays, men have the opportunity to become more informed on the subject through newspapers or magazines. Also, these days, more male consumers visit salons, spas and dermatologists where they can get professional advice. Also, grooming products are more present on the market than they were 10 years ago and more male celebrities and athletes are endorsing grooming products than ever before. What are some key factors to consider when selling to men?
men’s grooming products must be designed exclusively for men and specifically targeted for them. The way we communicate with men is really important. We are not talking about a “beauty product,” which tends to be more related to women, but we are selling them a “skincare product” or “grooming product.” We have to be careful as well with the scents used. men don’t want to smell like their spouse’s cream or fragrance. Also, you must keep it simple. men prefer masculine images, packaging and terminology. Finally, don’t spend too much time on explanations but instead spell out the ultimate benefit; otherwise you might lose their interest...and your sale!
www.cosmeticsmag.com
december 2011 COSMETICS
Photo: istockph0to
What Makes Men Tick When it Comes to Shopping?
Over the last 35 years, we have seen the market evolve. When I look back, women used to be the ones buying their significant other’s fragrance, cologne and aftershave. Today, for the most part, men are the ones purchasing their own beauty products. Also, men used to borrow their wife’s cream, but now they have their own. men are more conscious of their needs and it is no longer taboo for men to take care of their skin with specialized products.
VISIT facebook.com/GiorgioArmaniFragrancesCanada for your free sample
Ask a Pro Makeup Artist
by Dino Dilio
Glamming It Up For The Holidays It’s the most wonderful time of the year to play with makeup. Whether your clients are heading to after-work parties or hosting an at-home soirée, these beautiful holiday looks for three key features — eyes, cheeks and lips — can be demonstrated on top of existing makeup.
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december 2011 COSMETICS
Model : Monica JAGACIAK (JAC), photographer : Solve SUNDSBO
Les Scintillances de CHANEL, Christmas 2011 Makeup Collection
guerlain shimmer balls: stephen ferrie.eyelashes, lipstick: istockphoto
contoured cheeks
Fluttering Lashes
The term “highlight and contour” is the basis of makeup artistry and allows us a wonderful opportunity to really make the most of our faces. The play of light and shadow can be intensified for glamorous makeup as it is usually worn in the evening when the light is dimmer and most flattering. This is when you can really emphasize a client’s features. The techniques are the same, but the products have changed for the better. Highlight and play up the plains of the face with a luminescent powder or cream. To accentuate the eye and cheek area, apply under brow and around temple to top of cheekbone. blending is key! Use expert contouring to shade and sculpt bone structure with bronzing powder. define the bottom of the cheekbone, along and around the jaw and hairline. Use a soft golden bronzer for fair skin tones wand earthy-browns for medium to dark skin tones.
demure or uber-glam, false eyelashes are the perfect face accessory. The trick is to select the most suitable pair. This often involves educating clients with small eyes that the mumbo jumbo ones she’s pointing at will look more like awnings than pretty lashes. I prefer strip lashes because they make more of a statement and come in an endless array of styles, colours and materials. The basic rule is the larger the eye, the bigger the lash, the smaller the eye, the more modest the lash should be.
ravishing red Lips A gorgeous rich red, berry or magenta lip is magical alone on flawless skin or paired with exotic eyes. Lips should be properly primed for the best application and the lip pencil and lipstick colours must match seamlessly. Use a cotton swab dipped into foundation and blotted on a tissue to clean up and perfect edges. blot with tissue and repeat application.
holiday tip 1
holiday tip 3
Cool silvery tones work well on fair skins, champagne looks wonderful on medium, olive complexions, while goldenbronze luminizers really glam up dark complexions.
Glitter is the first go-to item for holiday parties, but there is a difference between making up your face and decorating a Christmas tree. Glitter looks good in small doses. Whether applied just above top eye liner or lightly sprinkled around the top of the cheekbone, or in a lip gloss, nail polish or body potion, keep it simple and sophisticated.
holiday tip 2 apply foundation and powder over the lips before applying lipstick. this will act as a good base on which to draw. Colour the whole lip evenly with the lip pencil. Use a lip brush or finger tip to smear and blend the colour into the lips. Set the lip line with a light dusting of face powder. Wear along for a matte look or add volume by layering with more lip colour or gloss.
december 2011 COSMETICS
dino dilio is a freelance makeup artist, specializing in work with individual clients and experts in the worlds of fashion,
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entertainment, advertising and business. www.dinodilio.com
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Ingredients 101
by Lisa Hertz-MacInnis
Hyaluronic Acid imagine glowing, unlined skin
and you might attribute it to youthful levels of collagen. but hyaluronic acid (a.k.a. sodium hyaluronate) is also crucial in maintaining the hallmarks of good health. While this component of connective tissue keeps skin hydrated and plump, it also works its magic throughout our bodies, cushioning and lubricating joints, eyes, and heart valves. In the womb, fetuses are protected from wounds and scarring because amniotic fluid contains high levels of hyaluronic acid. This multi-tasking molecule is even used during eye surgery to protect and lubricate retinas and can be injected directly into joints for relief from arthritic pain. It’s also the main ingredient in dermal fillers like restylane, which is used to fill nasolabial folds, lip contours and restore facial volume. Hyaluronic acid even earned a reputation as a fountain of youth: In Yuzurihara, Japan, a diet rich in starchy tubers (sweet potatoes and potato roots) allegedly keeps its elderly inhabitants young by stimulating their body’s natural hyaluronic acid production. but forget gorging on potato dishes à la ‘Samantha Jones and the yams’ from Sex and the city 2. There are easier ways to enjoy hyaluronic acid’s rejuvenating properties thanks to its inclusion in a host of skincare products. “research has shown that as a person ages, the hyaluronic acid content in the skin decreases,” says Procter & Gamble scientist, dr. rolanda Johnson Wilkerson. “As a result, beauty scientists are investigating anti-aging skincare formulations that can stimulate the skin’s own production of hyaluronic acid, resulting in improved skin moisture and 24
less prominent wrinkles.” And because hyaluronic acid, unlike collagen, can be topically applied for instant hydration, it offers immediate and sustained benefits. “Hyaluronic acid is an amazingly potent healing molecule. It also binds one thousand times its weight in water,” says dr. Tom mammone, executive director of clinique biological research and development. In January, clinique will launch a new moisture Surge Intense Skin Fortifying Hydrator ($36) that includes hyaluronic acid to strengthen the skin’s moisture barrier and provide 24-hour hydration. While hydrators that contain hyaluronic acid, like benefit’s Ultra radiance Facial re-Hydrating mist ($30), are the skincare equivalent of chugging a sports drink after a long run, hyaluronic acid also performs miraculously when used with other ingredients. It protects skin from reacting to anti-agers, while plumping it overnight. And because hyaluronic acid can help draw active ingredients into the skin, according to dr. Johnson Wilkerson, cosmetic formulators pair it with these powerful anti-aging ingredients to make them even more effective. Procter & Gamble’s Olay Pro-X Firming Treatment ($51) adds niacinamide and peptides to hyaluronic acid to both firm and hydrate while the new Zeno Line rewind device ($50), uses a mix of heat, vibration and red light therapy to ensure its serum (containing hyaluronic acid with peptides and resverotrol) penetrates the skin more effectively. Or you can go to Japan and eat a lot of potato roots. but it’s probably easier to just head to your nearest beauty counter instead.
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december 2011 COSMETICS
GET GE G ET I IN N T THE HE CK HE C CKONE KO ON NE B BOX OX O X D DO WN W WNLO NLO LOAD AD T HE H E A PP A PP T DOWNLOAD THE APP AT S SH HO OC CK. K.C CK KO ON NE E...CO CO C OM SHOCK.CKONE.COM SCAN SC AN AD AD T TO O R EV E VE EA AL MO M O ORE RE R E SCAN REVEAL MORE #C #CK # #CKONE C CK K KONE ONE O ON NE NE
NEW FRAGRANCES FOR HER AND HIM
CALVIN KLEIN
New Makeup by Jordana Divon
Guerlain Parure du Soit Pressed Powder and Blush, Christmas Colour Collection With the swipe of Guerlain’s Parure du Soir limited edition four-shade pressed powder and blush, your cheeks will be left shimmering with a healthy winter glow. The black lacquered compact comes with a luxurious goat hair brush for application. $76. InStore: November
Urban Decay Book of Shadows Along with 16 eye-popping shadows, a primer, mascara and liquid liner, this set includes five ‘Get The Look’ videos that can be scanned to your phone as well as a pocket-sized speaker to hook your phone up to and play your favourite tunes while getting ready for a holiday party. $77. InStore: Already available
Yves Rocher Incandescent Winter, Eye Trio, Nail Polish and Lip Gloss
MAC Mineralized EyeShadow in Fresh Ice Glittery, metallic and chic, this brand new shadow infuses MAC’s genius for colour with a dash of holiday spirit. The glossy white snowglobe-inspired compacts contain a white and silver shadow flecked with a shiny mineral hue, leaving eyelids as fresh as newly fallen snow. $25.
Yves Rocher’s new Incandescent Winter line boosts the colour ante with a mini nail polish in Red Berry, a three-colour mini eye palette and a lip gloss in Orange Saffron hot enough to melt a thousand snowbanks. From $3 to $12. InStore: December
InStore: Already Available
Anna Sui Eye and Lip Colour Palette Nestled inside this retro floral package is a dual-action palette for lips and eyes. The designer’s feminine, romantic colours may look delicate, but they’re engineered to stay clear and look freshly applied all day or long into the night. $48. InStore: November
Clarins Eye Quartet Mineral Palette in Violet The four-piece limited edition palette of mineral eyeshadows comes in a luxurious gold case and offers a burst of shimmer that’s guaranteed to stay put – perfect for attracting those second looks all day long. $42. InStore: November
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DECEMBER 2011 COSMETICS
New Makeup
La Prairie Winter Wonders Holiday Colour Story Dior 5 Couleurs Gold-Infused Palette If the eyes are the windows to the soul, you might as well dress them in the world’s most precious metal. This fivecolour palette from Dior infuses the richness of pure gold, bathing your eyelids in the radiant glow of luxury. $60.
This limited edition collection includes a wonderland of icy champagne lip colours and spicy berrycoloured shades for eyes and cheeks. A collaboration of colour between La Prairie and makeup artist Raychel Wade, this eight-piece line will leave you glowing like a warm yuletide fire. $50 to $85.
InStore: Already available
InStore: November
Yves Saint Laurent Palette Noir Terriblement Nothing screams vixen like a black-rimmed smokey eye. Entice your inner bad girl with this rich five-colour palette. Dramatic blacks and a shimmering white will transform your face into unltimate seduction. $80. InStore: Already available
Bobbi Brown Party Shimmer Brick The legendary line has repackaged its iconic Party Shimmer Brick to leave you glowing as bright as the North Star. Now embossed with a festive martini glass and shaker to celebrate Bobbi Brown Cosmetics’ 20th anniversary, this limited edition palette in silver and gold will ensure you’re the belle of any ball. $40. InStore: November
The Body Shop The Sparkler All Over Shimmer
Nars Ponderosa Cream Eyeshadow and Joyous Red Lipstick Nars’ bold red lends a dramatic flourish to any look. It pairs perfectly with their mink brown cream eyeshadow that can be worn sheer or saturated. Joyous Red Lipstick $30. Ponderosa Cream Eyeshadow $26. InStore: Already available
DECEMBER 2011 COSMETICS
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Inspired by last year’s sparkle craze, The Body Shop has rolled out their smash-hit shimmer in a brand new enchanting pink shade to celebrate winter’s return. Part of the Smoke & Sparkle Collection, this limited-edition shade goes on smooth and gives skin an iridescent glow. $24. InStore: November
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New Makeup
Benefit I’m Glam, Therefore I Am, Life of the Party Makeup Kit
Bourjois Smoky Eyes Trio
Find an endless combination of ways to “go out glam” with this fully stocked life-of-the-party limited edition kit. Benefit’s step-by-step lesson guide shows you how to achieve the perfect party look using the kit’s four-shade eyeshadow, liquid pearl for face, glamming face powder with brush, mascara and more. $40.
The last word in smokey eyes, this three-piece kit from Bourjois has everything you need to bring on the drama by a mere bat of your lovely lashes. With the tools of the trade on hand, including a Volume Glamour mascara, Smoky Eyes pencil and palette, the ultimate sultry look is right at your fingertips. $36.
InStore: Already available
InStore: Already available
Chanel Les Scintillances de Chanel Christmas Makeup Collection Creative director Peter Philips introduces Chanel’s most luxurious holiday collection yet. Using the house’s iconic colours – ivory, black, golden beige and red – the line adds a rich, sumptuous glow to any look. Standouts include the Lumière Sculptée highlighting powder, the brilliant red of Rouge Allure lipstick in Famous and the ultrafeminine Le Vernis nail varnish in Rouge Carat. $27 to $74. InStore: Already available
Smashbox Be Discovered Blockbuster Palette Discover your inner movie star with this blockbuster palette from Smashbox. Featuring 45 shadows, nine cream liners, six lip glosses, three blushes, brushes, soft lights and a bronzer, this limited edition kit has everything you need to get you primed for your closeup. $68. InStore: Already available
Stila Dream in Full Colour Palette
Laura Mercier Illuminator and Nail Lacquer
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The Queen of Foundation has done it again! Laura Mercier’s limited edition Face Illuminator in Rose Rendezvous provides the right hint of shine to compliment your lovely complexion. The deep violet Twilight nail lacquer offers a dramatic counterpoint to your finished look. Face illuminator, $40; nail lacquer, $15.
Now you can literally dream in full colour with Stila’s limited edition holiday palette. With 29 eyeshadows, seven cheek colours and a Smudge Stick Waterproof eyeliner, the colour combinations for day or night are endless … and positively dreamy. Accompanied by a 16-page expert lookbook. $50.
InStore: November
InStore: Already available
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DECEMBER 2011 COSMETICS
New Skincare
Fresh Brown Sugar Affair Holiday Gift Set
Nuxe Rêve de Miel Ultra Comfortable Face Cream Lavish your dry skin with this ultra luxurious, ultra comfortable day cream from award-winning French line, Nuxe. Designed to replenish lipids and renew cell growth while you sleep, the formula’s expert blend of honey, sunflower and plant oils will leave your skin smooth, supple, and fresh as the spring dew in the early morning sunlight. $40.
The kaleidoscope-print packaging designed by Fresh founder Alina Roytberg may be sweet, but the real treat in this Brown Sugar Affair can be found inside the box. The three-piece gift set includes a body polish, body cream, and SPF 15 lip treatment, all of which mix like the perfect ingredients to leave your skin soft, nourished, and smelling like a freshly baked cake. $58. InStore: Already available
InStore: November
Korres Quercetin & Oak Kit
La Roche Posay Rosaliac Gelée
This new anti-aging line, based on a Nobelawarded discovery of the proteasome, (large protein complexes), has fused them into powerful creams and serums that have blown away competitors during clinical trials. Get the entire Quercetin & Oak Regimen in this kit with bonus cleanser. After all, it’s scientific fact. $59.
It’s about to get a little bit cooler inside! La Roche Posay’s soothing new makeup remover gel pulls double duty by dissolving all impurities without the need for harmful rubbing, also adding an ultra cooling glide-on texture for a refreshing, cleansing finish. Thermal spring water and patented Xanthine allows the product to calm and decongest your skin. $23. InStore: November
InStore: November
Lancôme Absolue Precious Cells Advanced Regenerating Concentrate
Just like the delicacy for which it’s named, La Prairie’s luxurious cream is enriched with a caviar-firming complex and is wrapped in a velvet box just for the holidays. The limited edition cream mimics what your skin does naturally, stimulating deep moisture and hydration. $240.
With 20 years expertise in skin stem-cell research, Lancôme brings pioneering technology to pores with this latest offering for the face, neck and décolleté. It preserves youthful skin by mixing a dash of linium extract and collagenboosting Malus domestica into its silky serum. $175.
InStore: Already available
InStore: Already available
La Prairie Irresistible Caviar
DECEMBER 2011 COSMETICS
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New Skincare
Bath and Body Works Limited Edition Anti-Bacteria Hand Soaps Crabtree and Evelyn India Hicks Island Living Getaway Bag A perfect gift for the true jetsetter, the India Hicks Island Living fragrance embodies notes of spider lily, orange blossom, and tropical palms. Packaged in a convenient yet elegant vanity bag, the fragrance is accompanied by a silky body wash and body cream to compliment your sunny island fantasy. $37. InStore: November
Fight germs and smell great doing it! These limited edition holiday anti-bacterial hand soaps come in rich, mouthwatering scents like Sugar Plum and Twisted Peppermint and promise to keep you germ-free this season so that the only thing you pass on under the mistletoe is good cheer. $6.
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InStore: Until December
Vichy LiftActiv Derm Source Serum 10 Harvesting age-fighting Rhamnose, the natural sugars found in plants, Vichy has formulated the ultimate antiaging serum with this exciting addition to their LiftActiv line. The formula targets the derm zone – the layer of the skin that commands regeneration, leaving your face velvety smooth and visibly restored. Good for sensitive skin. $55.
Elizabeth Arden We all Love Eight Hours Set with Red Satin Cosmetic Bag The gift collection’s face cream skin protectant, intensive moisturizing hand cream, rich body lotion, and cream lip protectant stick SPF 15 comes in a festive red satin cosmetic bag and will keep the recipient soothed and refreshed over the hectic holiday season. $45.
InStore: January
In stores: November
Shiseido Bio-Performance Super Restoring Cream Set Keep your complexion as smooth as your party banter with this limited holiday edition set from Shiseido. Between the Bio-Performance Super Restoring Cream, WrinkleResist 24 Balance Softener, and the creamy cleansing foamer, all of which come in an elegant black ribboned gift box, this powerful trio works together to lock in moisture and zap premature fine lines. $140. InStore: Already available
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Fruits and Passion Recipe Box A perfect way to satisfy your cravings, keep your skin supple, and organize your kitchen all at once, the Cucina Recipe Box packs five flavourful hand creams into one handy box. Treat your digits to an array of rich aromas from Lime Zest and Fennel, to Pink Pepper and Anise. Comes with 25 blank recipe cards. $28. InStore: November
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DECEMBER 2011 COSMETICS
Advertisement
Congratulations to Nicole McArthur! Winner of the Taylor Swift COVERGIRL Concert Experience! ®
Shoppers Drug Mart beauty advisor Nicole McArthur of Oakville, Ont., won a weekend for two in Toronto, plus a makeover, photo shoot and tickets to see and meet Taylor Swift – all courtesy of COVERGIRL!
Discover what the “next generation of beauty” means to Nicole. Here’s her COVERGIRL beauty advisor contest-winning submission: “It’s all about being comfortable in your own skin and expressing uniqueness through beauty choices…empowering young women who see the best in everything and want the best for the world.”
“
What an amazing experience! It was so much fun to feel like a celebrity for a day!
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“Along with my fabulous makeover, I received two new outfits. It was so exciting to be part of a photo shoot. Then I went to meet Taylor before the concert – I shared my experience, and she complimented me on my new look. My boyfriend and I had great seats for her concert – I’m a huge fan, so it was truly a dream come true!”
GET NICOLE’S LOOK FACE: NatureLuxe™ Liquid Silk Foundation in Bamboo and Cheekers Blush in Natural Twinkle mixed with Cheekers Bronzer in Golden Tan EYES: SmokyShadowBlast® in Bronze Fire, Perfect Point Plus Eyeliner in Black Onyx, and NatureLuxe™ Mousse Mascara in Very Black LIPS: NatureLuxe™ Gloss Balm in Tulip
New Skincare
L’Occitane Limited Edition Shea Hand Creams
Dr. Hauschka Rose Gift Set
L’Occitane has decorated their iconic shea hand cream with a range of graphic and colourful patterns inspired by West Africa, where company founder Olivier Baussan has been running a sustainable co-development program for two decades with the women of Burkina Faso who produce the cream. The limited-edition creams come in three scents: Desert Rose, Egyptian Hibiscus and Ivory Coast Cocoa Flower. $12 each.
The limited edition gift set Dr. Hauschka blends the essence of rare Damask rose blossoms, St. John’s wort, and hydrating Marshmallow into a velvety mix formulated to protect dry, sensitive, and redness-prone skin. The set’s Rose Day Cream and Cleansing Milk form a winning combination for a glowing complexion. $43. InStore: Already available
InStore: Already available
Philosophy The Micro Exfoliating Treatment Kit
NeoStrata Gift Set Good things come in threes, and this NeoStrata moisturizing gift set is no exception. Find your perfect balance with the line’s Daytime Moisture Infusion Cream, powerful gel cleanser, and Instant Invigorating Eye Mask designed to perk up even the dullest complexions. Available for Dry to Normal and Combination to Oily Skin. $29.
This two-step treatment gives you all the benefits of an in-office peel by dramatically revitalizing the appearance of sun-damaged, hyper-pigmented and aging ski and replenishing it with peptides and allimportant vitamin C. $70. InStore: November
InStore: November
The Body Shop Cranberry Joy Bath & Body Collection Bursting with fruity goodness, the Body Shop’s special edition holiday collection offers a cornucopia of sugary stocking stuffers. Indulge your sweet tooth with traditional favourites like Cranberry Joy shower gel, rich body butter, scented candle and nourishing lip balm. Shower gel $8; body butter $18; lip balm $6. InStore: November
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Prevage Premium Holiday Set, Silver Deluxe Train Case With Prevage’s advanced anti-aging serum, two ultraprotection anti-aging moisturizers with SPF and a protective eye cream, this holiday edition kit, packaged in a beautiful silver deluxe train case, contains all the help your face needs to stay soft and line-free throughout the season. $250 InStore: November
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DECEMBER 2011 COSMETICS
150 Cosmeticians tried it - here’s what they said*:
“One of the best serums I have tried to date.” “My skin was glowing, and it evened out my complexion.” “Expression lines on my forehead
less visible!”“My skin has become smooth and radiant” “I really love this product.” “It helped me so much with my acne scars!” “I will highly recommend this product to my customers” were
NEW
DERM AHA
Professional-grade resurfacing serum
* Quotes obtained from a survey among 150 Canadian Cosmeticians by Cosmetics magazine, September 2011
New Scents
by Heather Marrin
Balenciaga, Essence A green floral fragrance for her
NOTES: Top: Violet leaves Heart: Cedar wood and vetiver Base: Black pepper and pimento berries FaST FaCTS: • Creative Director Nicolas Ghesquière reveals Balenciaga, Essence as well as a new beginning commenting, “I am revisiting a fragrance. Balenciaga Paris. I want to bring out its essential character. A fragrance is like a cut; you can linger over it indefinitely. The fragrance reveals a new story. You always have to revisit the past to discover something new.”
Bottega Veneta An Old World-inspired fragrance for her
NOTES: Top: Bergamot Heart: Leather Base: Patchouli FaST FaCTS: • Tomas Maier, the creative force behind Bottega Veneta, conceived the brand’s first fragrance as a dream of the Venetian countryside. His inspiration came from combining a love for interiors filled with wooden floors, leather-bound books, with an outdoor space suffused with warmth, sunshine, and the gentle sound of cicadas. • This fragrance is the ideal fit for those who love art and nature.
Eau de parfum: 75ml, $150. Available now at Holt Renfrew, Murale, and select Bay stores across Canada.
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Day
A seductive fragrance for her
NOTES: Top: Bergamot, mandarin, lychee and peach Heart: Madonna lily, muguet (lily of the valley) and jasmine Base: Plum, vetyver, vanilla, amber and musk Fast Facts: • Actress Scarlett Johansson is the face of the fragrance. • The rectangle flacon with a golden cap is adorned with black lace Inspired by Dolce and Gabbana’s seductive signature style of using underwear as outerwear
Eau de parfum: 75ml, $150. Available now at Holt Renfrew and select Bay stores.
Key: Scent Icons
Dolce & Gabbana, The One, Lace Edition
Eau de parfum: 50ml, $93. Available November at the Bay.
Evening
Sporty
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Sexy Woman
Sexy Man
Corporate
december 2011 COSMETICS
New Scents
Prada Candy A daring and sensual fragrance for her
NOTES: Top: Caramel Heart: Benzoin and white musks Base: Vanilla
Philosophy, Amazing Grace A feminine and clean fragrance for her (This popular scent has been around, but is now expanding to more retailers)
FaST FaCTS: • A band of pink Saffiano hugs the top of the bottle, inspired by vintage flacons. • A black half moon caps the sleek gold bottle. • The fashion house wanted to reveal a new and fresh femininity while maintaining its iconic sophisticated and timeless style. Eau de parfum: 80ml, $125. Available now at The Bay and Holt Renfrew.
NOTES: Top: Mandarin orange, grapefruit and bergamot Heart: Freesia, jasmine and rose Base: Musk
FaST FaCTS: • Capitalizing on the success of original bottle launched in 2005, this limited edition scent is uniquely feminine and iconic. • Adorned with the ultimate couture detail, it’s draped in metalicized fuchsia and ribbon patterns. Eau de parfum: 50ml, $125. Available in December 2011 at Holt Renfrew and select Bay locations.
Eau de toilette: 60ml, $50. Available in November at select Bay and Shoppers Drug Mart Stores.
Romantic
december 2011 COSMETICS
A fashion-forward fragrance for her
NOTES: Top: Bergamot and tea Heart: Jasmine, freesia, and orchid Base: Centifolra rose and patchouli
FaST FaCTS: • Amazing Grace is Philosophy’s best-selling fragrance for women. Like a perfect-fitting white t-shirt, the fragrance is light and clean for everyday wear. • Philosophy’s belief is that your own scent is unique and should be celebrated and enhanced by the perfume, and make you feel comfortable.
Fun
Flower Bomb, Limited Edition
Refreshing
Sophisticated Woman www.cosmeticsmag.com
Sophisticated Man
Wedding
Exotic
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New Scents
L’Eau d’Issey pour Homme or Absolu A golden fragrance for him
NOTES Top: Mandarin, orange zest, and tangerine Heart: Cinnamon, nutmeg and geranium Base: Amber and cedar
Guess Seductive Homme An oriental woody fragrance for him
faST faCTS • Orchestrated by Olivier Cresp, this edition — composed of a variation of the scents composed in 2010 — plays more on the festive notes of the season.
True Religion, Drifter
Eau de toilette: 100ml, $97. Available now at Holt Renfrew, The Bay and Sears.
A fragrance for men with a taste for adventure
NOTES Top: Cardamom milk, mandarin pulp, and pink pepper Heart: Vanilla orchid crushed violet leaves, and vetyver Base: Sandalwood, skin musk and patchouli
NOTES Top: Cardamom, blackberries, grapefruit, ginger and pear Heart: Calypsone, rosemary, juniper berry and apricot Base: Guaiacwood, sandalwood, vetyver and amber
faST faCTS • Luca Loy and Leticia Zuloaga are the faces of the Guess Seductive’s advertising campaign. • The fragrance is suited for the confident and seductive man who is charming with an irresistible attitude.
faST faCTS • The vintage-inspired bottle was designed with a mix of metal and black leather. • Developed by perfumer Yann Vasnier, the fragrance reflects the denim brand’s position as a leader in hippie, bohemian-chic style.
Eau de toilette: 100ml, $75. Available in November at Sears, Shoppers Drug Mart, Pharmaprix, London Drugs and Jean Coutu.
Key: Scent Icons 36
Day
Eau de toilette: 50ml, $67. Available in November exclusively at Shoppers Drug Mart.
Evening
Sporty
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Refreshing
Sexy Man
Corporate
december 2011 COSMETICS
Holiday Gift Sets
Anna Sui Fragrance Set An edgy and stylish set for her Notorious for her “pop-chic” and stylish packaging, Anna Sui’s latest fragrance set will make any woman’s eyes light up. The selection of five miniature fragrances includes Flight of Fancy, Secret Wish, Rock Me, Rock Me Sol and Forbidden Affair. Collection, $45. Available December at selected Sears and Shoppers Drug Mart stores.
Taylor Swift Wonderstruck Holiday Gift Set Perfect for any aspiring pop princess The first fragrance from pop sensation Taylor Swift will have any young girl in your life thrilled by the packaging alone. An eclectic mix of all of Taylor’s favourite things, the bottle is purple, trimmed with gold and adorned with charms. The set includes an EDP spray, a shower gel and a mini parfum. Collection, $70. Available exclusively at Shoppers Drug Mart.
Very Irrésistible Givenchy L’Intense EDP An haute couture-inspired collection for her This year, Givenchy has designed a holiday set inspired by Riccardo Tisci’s couture fashion collection, full of lace. The red boxes decorated with black snowflakes are nothing short of elegant. This particular gift set contains a 75ml EDP Spray of Very Irrésistible Givenchy L’Intense, an 8ml roll-on, and a scented candle. Collection, $110. Available exclusively at The Bay.
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december 2011 COSMETICS
Holiday Gift Sets
great hostess gift!
Jo Malone Collection A mix for her and him The perfect hostess gift, this fragrance collection contains scented treats for both him and her. It includes a 50ml bottle of the Orange Blossom Body Crème, a 100ml Grapefruit Body and Hand Wash, a 30ml bottle of English Pear and Freesia Cologne, a Nutmeg and Ginger Bath Oil and a Pomegranate Noir Travel Candle. Collection, $180. Available exclusively at Holt Renfrew.
Benefit Crescent Row Fragrance Set A gift for the young woman who has everything The limited-edition set includes four mini bottles from the Crescent Row collection: Laugh with Me LeeLee, My Place or Yours Gina, Garden of Good & Eva, and Ring my Bella. Collection, $36. Available at Sephora, Shoppers Drug Mart & Murale.
Britney Spears Greatest Hits A sweet and feminine fragrance for her Music icon Britney Spears continues to add to her collection of sweet and feminine fragrances. This holiday you can give the gift of her greatest hits! The holiday coffret set includes Radiance, Fantasy, CIRCUS Fantasy and Curious. Each 10ml bottle is a dream come true for any fan. Collection, $42. Available at Shoppers Drug Mart, Sears, and London Drugs.
december 2011 COSMETICS
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Holiday Gift Sets
L’Eau Par Kenzo Par Homme EDT A romantic and poetic fragrance for him This fragrance will inspire any traveller to explore the nature around them. An aquatic citrus scent, it is blended with notes of lotus flower and green pepper. Complete with a travel-size bag, those with a curious and adventurous side will be set to take flight. The set includes a 100ml EDT spray, a 50ml shower gel, and the travel pouch. Collection, $115. Available exclusively at The Bay.
Couture Couture Specialty Keepsake Set An ideal fragrance for her to tote If she is into scrapbooking, saving small treasures or she simply loves beautiful carry cases, then Couture Couture is the perfect fit. This holiday set which includes the deliciously fruity EDP Spray and a body crème, is stored beautifully in a keepsake carrying case. Collection, $115. Available at The Bay, Murale, Ogilvy and Mills.
John Varvatos Classic Set A classic woody scent for him A perfect fragrant blend for the stylish and elegant type, this classic collection from John Varvatos is sleek and masculine. An oriental and woody blend of spices with a hint of sweetness, the collection includes an EDT spray and a deodorant. Collection, $100. Available now at Sears, The Bay, Holt Renfrew, Murale, Sephora, and Ogilvy.
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december 2011 COSMETICS
invites you to the Winter 2011 Clairol Training Sessions!
3 ways to register: FAX your training session request to 1-877-474-8466 CALL 1-866-443-0446 and leave your name, store number and desired session EMAIL info@pgbeautyeducation.com Session Agenda: 9:00AM – 9:30AM : Breakfast & Registration 9:30AM – 12 PM : Basic Hair Colour Knowledge An interactive workshop where you will learn the foundations of hair colour..
12PM – 1PM : Lunch Included 1PM – 4PM : Progressive Hair Colour Knowledge & Exciting News Learn advanced colour techniques and see the products before they hit your shelves!
Join Luis Pacheco our Clairol Expert for an in depth training on Clairol hair colour! In 17 years of experience, Luis has developed innovative techniques and hair colour masterpieces that have earned him a reputation as one of the top colourists in the country. Founder and director of Hair on the Avenue in Toronto, Luis counts many of Canada’s top celebrities and elite among his illustrious clientele.
SCHEDULE WEST
ONTARIO
JANUARY 16, 2012 Delta Edmonton Edmonton, AB (780) 429-390
JANUARY 23, 2012 Delta London London, ON (519) 679-6111
FEBRUARY 6, 2012 The Old Mill Toronto, ON (416) 236-2641
FEBRUARY 21, 2012 Holiday Inn Barrie, ON (705) 728-6191
JANUARY 18, 2012 Executive Inn Hotel & Conference Centre Burnaby, BC (604) 298-2010
JANUARY 24, 2012 Delta Kitchener Waterloo Kitchener, ON (519) 569-4579
FEBRUARY 7, 2012 Novotel North York North York, ON (416) 733-2929
FEBRUARY 22, 2012 Courtyard Marriot Hamilton, ON (905) 383-7772
FEBRUARY 9, 2012 Hilton Garden Inn Ajax, ON (905) 686-9400
PAR K INC ING IS LUD AT T ED HOT HE EL
10 TH ANNUAL COSMETICS OUTSTANDING SERVICE AWARDS
WE LOOK FORWARD TO SEEING YOU AT THE MOST EXCITING EVENT OF THE YEAR!
Again!
A SOLD OUT EVENT
This year the COSA Awards can be watched live! Just log onto our website at www.cosmeticsmag.com and watch it live the night of the event.
Royal York Hotel – Canadian Room, Toronto, Thursday November 17, 2011. Call Ruth Taylor-Cox at 416-764-1671 for info.
CURRENT COSA SPONSORS
TM|MC
C O S M É T I Q U E S
Presented By
MAGAZIne
reCePtIOn sPOnsOr
PrInt sPOnsOr
entertAInMent sPOnsOr
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sIMULCAst sPOnsOr
INTRODUCING CANADA’S
TOP TRAINERS 2011 This past May, Cosmetics interviewed Pat Clare for our Success Story. When we asked Pat how she stays motivated, she admitted she was simply terrified of being boring. But comment upon comment from beauty advisors across the country praising Pat for her enthusiasm, sense of humour, and firm knowledge of skincare solidify that she has nothing to worry about. In fact, her peer recommendations have earned her a spot as the Top Canadian Trainer of the Year. Pat’s first job was in Suki’s hair salon in the early ’80s, where she became certain that the beauty industry was where she wanted to stay. A decade later, while studying to be a primary teacher and working at a cosmetic counter, Pat befriended Julie Salvin, a Lancôme trainer, who encouraged Pat to combine her love for teaching and cosmetics. Pat says she is grateful for Julie’s advice and mentoring. Now a mentor herself to a number of BA’s across Canada, Pat continues to spread the knowledge that she has gained from both her personal and business experiences.
“Pat from Neostrata has such an amazing sense of humour. Everything she says and teaches stays with you because of the way she presents things. She’s also a really inspirational person. I haven’t met anyone who hasn’t fallen in love with Pat.” SHANAH S., NEW WESTMINISTER, BC. DECEMBER 2011 COSMETICS
#1
Cosmetics magazine polled our advisory board, made up of nearly 1,000 beauty advisors, to find out who their favourite Canadian trainer is and why. After sifting through all the kind words about the talented cosmetic trainers in Canada, we narrowed the list to the top 15. Here they are!
PAT CLARE NEOSTRATA
“I have been to at least 10 or more schools of hers and she always keeps me interested and excited about new products. Pat is a fantastic person who is positive and upbeat about her line. She allows you to interact and always takes the time to answer your questions and concerns. She is par none above the rest!” MARIE P., GUELPH, ON.
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#2
#3
SHAUN HLOWATZKI, SMASHBOX
KIRK BRIERLEY, ROC
YEARS IN INDUSTRY:15
YEARS IN INDUSTRY:10
FIRST JOB: In the men’s 317 jeans department at The Bay when I was 15.
FIRST JOB: Counter Manager for Clinique.
BEST PART OF TRAINING: I love seeing beauty advisors and makeup artists share the same passion and love I have for Smashbox. It’s when you have the “wow” moments in a class where you can see the BA truly understand the product and how it can functionalize and transform a customer’s outlook on makeup or their skin. Seeing what you teach threedimensionalize in the retail environment is a sign I have done my job correctly. BEAUTY ADVISORS SAID: “He has the most informative and fun schools I have been to. I make sure to attend all of his schools because I know I will come out with a lot of great info to take back to my store and share with customers. I have been in the business for 19 years and he is one of the best I have come across yet.” KRISTIN A., MOUNT HOPE, ON. “I had the pleasure of attending the Spring 2011 Smashbox Training! Little did I know how big of a treat I was in for! Shaun is incredibly knowledgeable... He is definitely a huge asset to Smashbox!” AIMEE F., MEDICINE HAT, AB.
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BEST PART OF TRAINING: The interaction with the BA’s. I love motivating them to enjoy the product, understand it, and help them sell it! I feel I can make a real difference in the quality and ability for them to their jobs well. BEAUTY ADVISORS SAID: “Kirk has a lot of background in the beauty industry. He knows how to educate the customer and knows his products very well. He also has a great sense of humour and his love for the field shows through.” MARY F., DASHWOOD, ON.
“Kirk explains the technical terms in an easy to remember way. He also gives you ideas on how to sell to customers. If the customer has questions, he also tells you an easy simple answer to give them so as not to confuse them. He also has a good speed to his training and always answers your questions in a fun way.” COLLEEN D., MIDLAND, ON.
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DECEMBER 2011 COSMETICS
Congratulations Kirk For being voted one of Canada’s Top five trainers.
Kirk Brierley National Training Manager
On behalf of the RoC® and Korres® teams, congratulations for such a great achievement. We always knew you were amazing, but it’s great to know that Canada’s Beauty Advisors agree. Your hard work, dedication and passion haven’t gone unnoticed. We wouldn’t be where we are without you.
Keep up the amazing work.
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#4
#5
FRANCIS CHRISTOPHER BIOTHERM
JACQUIE HUTCHINSON REVLON
YEARS IN INDUSTRY: 17
YEARS IN INDUSTRY: 21
FIRST JOB: My honest answer would be at MacDonalds, but for the industry, I got my start at Shoppers Drug Mart, as a part time BA.
FIRST JOB: Lingerie Consultant at Simpsons.
BEST PART OF TRAINING: Making a difference in the lives of the people I train and work with. Also, watching new BA’s grow into confident and competent customer service experts (some COSA winners in my stable). BEAUTY ADVISORS SAID: “I’ve been going to her seminars for about eight years now. Every time I leave I’m so pumped to get back into the store, and share all my new learnings! Or I can’t wait to apply new marketing and selling tips. Frances makes it easy for you to understand new products, understand how the ingredients work... Plus, she is a walking example of how you can look if you use Biotherm everyday! Frances is always glowing and has the best skin I have seen.” BRANDI C., SMITHERS, BC.
BEST PART OF TRAINING: I love that there is always something new to learn. I believe that in order to be successful, one must continue to develop; this is key for cosmetics trainers. I study and absorb everything, anything, that will help beauty advisors drive their business. I love educating with fresh new ideas and tools that excite, motivate and truly make a lasting impact. BEAUTY ADVISORS SAID: “Jacquie always makes her seminars a lot of fun and you can pick up a lot of makeup application tips, which I love and my customers end up loving too! Also, she has a great sense of humor!” MARY F., DASHWOOD, ON. “Jacquie Hutchinson is a wonderful trainer. She is informative, compassionate and funny. I always enjoy her training sessions!” LYNN K., SUMMERLAND, BC.
“Francis is the only trainer that I know who is able to tell the differences between brands and why products work differently, not just read from training manuals. Most of all, she knows the line well and is able to answer all questions at all times.” JOAN B., REDDEER, AB.
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DECEMBER 2011 COSMETICS
Congratulations Jacquie! You have been voted one of the top ďŹ ve trainers by Canada’s beauty advisors.
Jacquie Hutchinson National Product Trainer, Revlon
Your dedication, passion and product knowledge of the Revlon brands makes your training sessions both informative and memorable. We are pleased that you have been recognized by the Beauty Advisors for your long-standing service and commitment to training and inspiring others within the beauty industry.
On behalf of Revlon Canada, congratulations.
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HONOURABLE MENTIONS (listed in alphabetical order)
Doug Atkinson, COTY “Doug Atkinson is the best, hands down. I like that he uses humour and makes me laugh throughout his presentations which helps me to remember what I learned in his seminar when I return to the counter. He makes me feel proud of what I do everyday by helping customers, which I forget sometimes.” MegAn O., ScArbOrOugh, On. Tara baker, Clinique “Tara simply makes learning fun. She is very approachable if you have any questions or concerns and she will always get back to you. Her passion for her job makes her an amazing trainer.”
bernard pochic, prestilux “Bernard always keeps it interesting and very funny. I retain so much information at his seminars. There is never a dull moment when he is around and his enthusiasm is contagious.” JAnelle S., VAncOuVer, bc. lora Spiga, Lancôme “I have been in cosmetics for many years and worked as a manager for The Bay and currently Shoppers Drugmart Beauty Boutique and I can’t tell you how excited I get when I receive my invitation for our Lancome school twice a year. She is professional and always makes me excited to bring back what I’ve learned to my team and my clients.”
VOulA n., brAMpTOn, On.
MOnicA S., TOrOnTO, On.
nancy ellis, Elizabeth Arden “Nancy is my favourite! She has great work ethics and very easy to get along with. She has great knowledge of the industry, products and techniques and is always more than willing to share them with you. She works hard and demands the same from others, but at the same time, she makes it fun and productive.” OkSAnA S., OTTAwA, On.
Danny Ventura, Shiseido/BpI “Danny Ventura is my all-time favourite trainer. He is always happy and in a good mood and tries to make learning a bit of fun. After several years in the business it is easy to fall into a similar routine but, believe me, we are never bored when Danny is around. Even us seasoned veterans always learn a thing or two.” liz T., cAlgAry, Ab.
rosemary Mills, Clarins “Rosemary is extraordinary! Not only does she offer clear explanations on the products, but her charismatic attitude and upbeat personality makes the entire learning experience enjoyable!”
camille wellington, Biotherm “Camille really knows how to hold the class attention and has a quick wit. Her class moves along at a great pace and she teaches in a manner that seems to help you retain the information. That is quite unique. She could hold the class attention and receive an ovation if she did a speech on soda crackers!” MArinA M., STellArTOn, nS.
AMy y., MArkhAM, On.
Taya Morris, Benefit “She was the best in everyway. She was reliable and you could call on her for everything. She motivated the stores to want to do great things. She was always super nice and friendly with her workers. We could always depend on her to provide what she said she would.” TrAcy F., hAliFAx, nS.
cathy westrop, Cover FX “Cathy is my favourite teacher! Since attending Cathy’s presentations I have had clients actually cry with relief when they see the changes to their skin after applying Cover FX cosmetics. The wide variety of colours to choose from combined with Catherine’s expert advice on application have been life-changing for some of my clients.” beVerly k., OShAwA, On.
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HOW SCIENCE PUSHES THE LIMITS OF ANTI-AGING CARE THE PROBLEM:
After the age of 40, skin experiences what we call “chronological” aging. It is primarily caused by time and characterized by a decrease in the cellular activity of the skin. This deterioration causes a loss of firmness in the skin and the appearance of deep wrinkles.
LIFTACTIV DERM SOURCE TECHNOLOGY NEW
THE SOLUTION:
Vichy has created Liftactiv Technology Derm Source, a new global anti-wrinkle and firming care that answers all the needs of these women. What is all the hype about?
CONSUMERS TOLD US THEY LOVED IT! Vichy conducted a survey with 245 women who tried it: 99% loved it! Here are some examples of some of their comments: “The results for me have been amazing” ; “The cream felt good even in summer. I feel my skin more supple” ; “I feel confident applying this to my skin knowing that it is working behind the scenes” ; “It feels decadent on the skin!” ; “I had major frown lines between my eyes and now the one is almost gone. I can’t believe it. I am hooked!”
WHAT MAKES IT UNIQUE? 1. 100% EFFICACY Liftactiv Technology Derm Source is a breakthrough product presented at the International Congress of Dermatology in Seoul: Results are visible and measurable like never before. The skin is transformed in 4 days.
These outstanding results and comments can be attributed to Vichy’s revolutionary discoveries which were presented at the International Congress of Dermatology (May 2011). For years, we have been targeting the surface of the skin providing amazing, fast acting results (with Retinol etc.) but in 2011, we’re able to restore skin internally, throughout all its layers, by reactivating the Derm Source, thanks to the only active ingredient able to target it (the Rhamnose at 5%).
WHAT WOMEN EXPERIENCED AND LOVED HAS BEEN TESTED AND MEASURED With Liftactiv Technology Derm Source, the anti-wrinkle and firming effects are doubled compared to our past version Liftactiv CxP : MORE ACTIVE: Liftactiv Technology Derm Source re-firms and acts on all wrinkles of the face + neck. FASTER AND STONGER: • In just 4 hours : Skin is toned + 44% • In just 2 weeks : Wrinkles are visibly reduced • At 2 months : Up to -20% of wrinkle reduction NEW DIMENSION: In 4 days, skin is visibly transformed: Smoother, velvety and more luminous. It radiates with youth.
Skin looks smoother Skin feels firmer Skin looks more luminous Skin texture refined
2 Wks
4 Wks
89% 87% 81% 78%
94% 93% 89% 81%
2. 100% TOLERANCE With 5% Rhamnose, a renowned active ingredient in pharmacology and Vichy Thermal Spa Water, Liftactiv Technology Derm Source’s formulas are hypoallergenic, tested on 100% sensitive skin and paraben free. 3. 100% PLEASURE With its melting and velvety textures adapted to all skin types, Liftactiv gives a long lasting comfort to the skin and a visible lifting effect.
Success Story
by Heather Marrin
Rising Through the Beauty Ranks
karen wilkinson has forever had beauty in her blood. When she was seven years old she would mix rose petals with water and proudly offer it to visiting relatives as “this week’s perfume.” Growing older, Karen (who was born in England and immigrated to Canada 21 years ago) never abandoned her love for cosmetics and fragrance. By her early 20s, she was working at the Aramis counter in an Eastbourne department store. Although she left for a period to backpack around Europe, when her trip was finished, Karen returned to beg for her previous position, in hopes that one day she would leave her mark on the beauty industry. And she has done just that. From her start at the Aramis counter, to a 2010 COSA win for Best Trainer, followed quickly by a new position as an account executive, managing three Clarin’s brands — Kibio, Pur Minerals, and Nuxe Skincare — Karen never misses a beauty beat. She attributes this to her undying love of seeking new knowledge and her evolving love for various facets of the industry. “I’m completely crazy about research,” she admits. “I work very hard and learn everything I can get my hands on. I take courses and read all of the time. I love learning new things and I find the industry we are in to be fascinating.” Currently, organics is fascinating Karen, who confesses that this field of cosmetics has taken her OCD approach to research to a whole new level. “Organics is such a strong new face in our industry, and it has brought wonderful and new interesting debates in our field of expertise, on and off the counter,” she says. 50
Karen’s successful rise from a seven-year-old perfumer to a beauty account executive has a lot to do with her determination and motivation. For aspiring beauty advisors, she suggests the two most valuable things to do are to set a goal and find a mentor. “I find without a goal, you are more likely to flip-flop along and say things like ‘I wish I had done this, or I wish I had done that.’ Since you can’t get time back, always think it through and plan well,” she says. According to Karen, a great way to do this is by selecting a mentor. “Find someone you respect and follow their lead. They will help you learn the correct way as well as help you keep your goals on track,” she says. Despite what seems like a natural progression of success, Karen reflects on the hard climb to where she today. “It’s so easy to get wrapped up in our industry of exciting product launches and special events, I have to admit that we are a really privileged group. But, at the end of the day, remember there has to be a balance of work and family.”
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DECEMBER 2011 COSMETICS
Illustration: Jeff Smith
How Karen Wilkinson went from a young girl obsessed with makeup to a cosmetics account executive.
100 TIPS FOR SELLING BEAUTY
“When I give a customer a sample to try, I tell them ‘Now you have some homework. Try it on for a few days and come back to let me know what you think!’ I’ve already let them know we’ll be meeting again and the prospect of trying something new is exciting! I look forward to their return visit which usually results in sales and another opportunity to get to know them”.
To get your own copy of this handbook, please email: heather.marrin@ cosmetics.rogers.com
CHRIS MCLEOD, THE BAY, KINGSTON, ON
“I think the best sales tip that so many of us seem to forget is honesty! Don’t exaggerate what the product can do - this only leads to returns and an unhappy customer that may not come back. The more truths we tell about a product, the more likely that client will come back time and time again to purchase from an honest salesperson.”
cosm
etics mag supple azine ment
CALEB WESSELS, SHOPPERS DRUG MART, VANCOUVER, BC
“First and foremost, regardless of what you are selling, always start with an open-ended question. Closed questions can be answered with a ‘yes’ or a ‘no.’ Some examples are: What am I going to help you find today? What do you usually like in a fragrance? What fragrances have you tried in the past? Questions like these start a dialog and build a rapport between you and the customer. Avoid questions like: Can I help you? If they say no, you have nowhere to go!” LORNE GROTKOWSKI, SEARS, GRANDE PRAIRIE, AB
Skin Hair care care M Fragakeup ranc e Sun c Body are Nail ccare are GrooMen’s ming
100 Tip s
Over
The
Beau Ty ex Sal pe e S hand TiprST Book
CHECK OUT MANY MORE TIPS IN OUR FREE BOOKLET! DECEMBER 2011 COSMETICS
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Win This
WIn!
one of these great beauty prizes
Avon Lipsticks Enjoy a selection of Avon’s new Pro Luscious Pout Lip Colors. Each creamy lipstick is accompanied by a coordinating lipgloss, both housed in a sleek black tube with a convenient flip-up mirror lid.
Benefit Crescent Row Set
This collection of four of Benefit’s popular eau de toilettes — Laugh with Me Lee Lee, My Place or Yours Gina, Garden of Good & Eva and Ring My Bella — in martini shaker-shaped bottles, is irresistibly cute! irresistibly cute shades plus Bourjois nourishing gloss enriched with mircro crystalline wax for ultra-shine.
WinThis Ballot Name: Address: City:
Olay ProX Clear
If you’re prone to breakouts, you’ll love this collection of four acnefighting products including a cleanser, a skin clearing treatment, an intensive refining mask and a complexion renewing lotion.
Province: Postal Code: Email Address: Telephone: Store/retailer name: Skill-testing question: What does COSA stand for? Would you like to be added to the Cosmetics’ Email Advisory Committee? To enter, mail in this entry form including your name, address, email and telephone number along with the answer to this month’s skill-testing question. Address it to: Cosmetics Magazine Win This Contest, Cosmetics Magazine, 1 Mount Pleasant Road, 8th Floor, Toronto, Ontario, M4Y 2Y5.
Rules: Limit one entry per person. This contest is not open to employees of Rogers Media or those living in Quebec. To be eligible to win, all entrants must correctly answer the skill-testing question. Facsimiles and photocopies are not eligible. Please include your return address on your envelope. The draw will be held on Monday, November 30th, 2011 at 10:00 a.m. at the Cosmetics offices in Toronto. Cosmetics will notify the winner by mail, email or telephone. Cosmetics will then arrange to mail the prizes to the winners. By entering the contest, the winner agrees to have his or her name published in Cosmetics. Cosmetics magazine complies with all privacy laws.
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dECEMBER 2011 COSMETICS
Features
“ The most beautiful makeup of a woman is passion. but cosmetics are easier to buy.” – Yves sainT LaurenT
december 2011 COSMETICS
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Cover Story
by Heather Buchan
Reign On
54
As Givenchy releases a winter edition of Very IrrĂŠsistible, its muse, Liv Tyler, talks about their enduring relationship.
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DECEMBER 2011 COSMETICS
L
iv Tyler — model, actress, mother, muse — has virtually grown up in the spotlight. At 34, she has a successful career that already spans two decades, one that is the envy of people twice her age. The astonishing thing is, she has barely aged in that time. The daughter of Aerosmith’s lead singer, Steven Tyler, and 1970s model and singer Bebe Buell, Tyler’s luscious lips, porcelain skin and gorgeous big blue eyes caught the attention of photographers and she began modelling at the tender age of 14. But it took a few more years for her to prove she was more than just a pretty face. Tyler earned a big break for her critically acclaimed role as the naïve Lucy in Bernardo Bertolucci’s 1996 film Stealing Beauty. Numerous supporting roles followed, including that of an elf princess in The Lord of Rings trilogy, along with turns in both blockbusters and indie flicks. Tyler, who has admitted she didn’t have much of a childhood because she was always working, is currently attached to two independent films but says she is “reading lots of scripts [to find] the next character I want to play.” It was in 2003 that one of her greatest collaborations to date was formed when she signed on with Givenchy as the face of their new eau de toilette, Very Irrésistible Givenchy. When the French fashion and perfume house, part of the LVMH group, launched their Le Makeup collection the following year, Tyler was asked to be the face of that, too. Today, the brunette beauty counts Nicolas Degennes, artistic director of Le Makeup, as a dear friend. “He is an incredible inventor of makeup,” she says. “I am always excited about the new products coming.” Since its debut, there have been two more
reincarnations of Very Irrésistible — Very Irrésistible Givenchy Sensual eau de parfum in 2008 and Very Irrésistible Givenchy L’Intense earlier this year. As for her personal favourite, Tyler admits she loves L’Intense. “It has a fantastic, deep, musky scent … I love the way the scent settles, it blends really well.” Now, a winter edition of the original is being released. As part of Givenchy’s Poetry of a Winter Fragrance 2011 Collection, the scent reinterprets Very Irrésistible for the holidays by enhancing its basic component, star anise, with a touch of cinnamon, orange zest and ginger. The result: A warm, gourmand accord infused with sensual notes. For Tyler, fragrance is particularly important. “I like having one perfume that I wear all the time, so it becomes part of you,” reveals the self-professed minimalist, known for her love of black. “When someone remembers your scent, it’s incredible.” Since her collaboration with Givenchy began eight years ago, so much has changed in Tyler’s life. She married British musician Royston Langdon, became a mother (to seven-year-old son Milo), entered a new decade in her life (her 30s), divorced and relocated from New York to Los Angeles. But her alliance with the French luxury house, started by Hubert de Givenchy is the 1950s, remains steadfast. “I feel so incredibly lucky with my relationship with Givenchy for eight years. This is like family now,” she says. “It has been such an evolution and such a big part of my life. I have grown from a girl to a woman during my time with Givenchy.”
“I have grown from a girl to a woman during my time with Givenchy.”
DECEMBER 2011 COSMETICS
Holiday 2011 Very Irrésistible Givenchy The Poetry of a Winter Fragrance
LATEST RELEASE
Very Irrésistible Givenchy The Poetry of a Winter Fragrance 2011 Collection is $84 for 50 ml and available exclusively at The Bay beginning November 15.
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Beauty Feature
by Jennifer Evans
Philosophy:
The Story Behind the Brand
T
he story of how philosophy came to be starts with a peel, a face peel to be exact. A little more than 20 years ago, Cristina Carlino was working as an aesthetician in a plastic surgeon’s office. It was the late ’80s and women were clamouring for her alpha hydroxy acid and chemical peels in the quest to turn back the clock. But the youthful glow they obtained came at a price: Enduring two weeks of embarrassingly red and irritated skin post-peel. That didn’t sit right with Carlino. “She thought there had to be a better way to get results without the interruption to women’s lives,” explains Robin White, Philosophy’s director of international education and global press. Not one to rest on her laurels, Carlino developed Biomedic — a medically-based skincare line for use in dermatologists’ and plastic surgeons’ offices. Her products provided women with the glowing, radiant, more youthful skin they desired from peels without the downtime and Biomedic quickly became an international hit with mega sales. In essence, Carlino introduced the world to the “lunch-hour peel” — women got in and out of the doctor’s office without any side effects. But despite her success, something was still bothering Carlino. She knew that not every woman wanted to go to a doctor’s office for better looking skin, yet she felt that products at cosmetic counters weren’t meeting women’s 56
needs. Seeing that gap sparked Carlino to action and in 1996 Philosophy was born. “Cristina wanted to take innovative medical skincare delivery systems and make them accessible,” explains White, adding, “She wanted women to have products that touched their hearts as well as their skin. So she used the front of her bottles to send messages of inspiration.” At the time, no other beauty company had taken Carlino’s approach by pairing the latest skincare innovations with inspirational, soul-affirming messages on every bottle, jar and tube intended to lift the spirit and remind women to live, laugh, love, learn and believe in miracles. People began to take notice of her unique and whimsical offerings including talk show queen Oprah. During a visit to Barney’s in Chicago, Oprah came across Philosophy’s Hope in a Jar moisturizing cream and loved it so much that she featured it on her very first Oprah’s Favourite Things show. Hope in a Jar went on to make Oprah’s annual Favourite Things show five more times, which led to skyrocketing sales. “The first time Oprah mentioned Hope in a Jar
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DECEmBER 2011 COSMETICS
on her show was during our first year of business. She did so much for us that we started calling it ‘Hoprah’ in a jar,” enthuses White. Philosophy’s products, like Hope in a Jar, may have playful names, but they have powerful technology behind them. Hope in a Jar’s formula features beta glucan — a skinstrengthening ingredient that has made it the brand’s star product from the beginning. “It contains lactic acid which is highly moisturizing and beta glucan which aids in wound healing,” says Philosophy’s consulting dermatologist dr. mary Lupo. Other iconic Philosophy products include Purity made Simple cleanser which serves as an all-in-one makeup remover, toner and moisturizer and The micro exfoliating Treatment — a powerful weekly peel that won’t irritate even the most sensitive skin. “It’s the ideal exfoliator for radiant, smooth skin,” says Lupo.
PhilosoPhy’s holiday Gift sets A huge sector of Philosophy’s business is in their gift collections, wrapped in colourful packaging and adorned with pictures of children. All the images are, in fact, of Philosophy staffers (as children) and their children. The holiday gift collection evokes the magic of the season with mouthwatering scents including holiday berries, fluffy marshmallows and candy cane.
“Every time I massage in a dab of this moisturizer, I feel like I’m giving my face a drink of water. It exfoliates, it hydrates, it keeps hope alive.” – oprah The latest addition to the line, miracle Worker miraculous All-Over brightener and dark Spot corrector, was created to improve uneven skin tone and is expected to become a new Philosophy fan favourite. “This is a revolutionary formula that addresses dark spots and delivers dramatic results without hydroquinone,” says dr. Lupo. being on the cusp of what’s new in skincare innovation has long been Philosophy’s approach to help women look and feel their best. Last year it was the fasting-growing brand in the U.S. “Philosophy regularly reaches out to dermatologists, scientists and plastic surgeons for insights,” says dr. Lupo. “They are always pushing to inspire the industry instead of copying what is already out there.”
december 2011 COSMETICS
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by Heather Buchan
An Air of Luxury Bottega Veneta brings its timeless elegance to the world of fragrance.
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understated luxury is a somewhat rare commodity these days, but one that Italian luxury goods house Bottega Veneta has excelled at since its founding 45 years ago in Vincenza, near Milan. This season, the renowned brand has turned its attention to one of the most memorable of luxury goods, fragrance, with the much-anticipated release of its eponymous eau de parfum. Not surprisingly, the intricate craftsmanship, high-quality materials and discreet elegance that define the venerable house are echoed beautifully in its first fragrance, conceived by Tomas Maier, Bottega Veneta’s German-born creative director since 2001. Françoise Mariez, senior vice president of European Brands for Coty Prestige, which collaborated with Maier and master perfumer Michel Almairac to bring the fragrance to life, says the goal was to create a perfume that was a natural extension of the brand; one that would evoke the suppleness of Bottega Veneta’s leather goods. An abstract composition inspired by elements of the Venetian countryside — the smell of grass, herbs, hay and earth — this fragrance is a leathery floral chypre composed of a fresh blend of citrusy top notes, followed by a floral heart of Italian bergamot and Jasmine Sambac www.cosmeticsmag.com
from India, and supported by an earthy woody base of Indonesian patchouli and oak moss. “[It] is structured and fluid, classy yet contemporary, intriguing, racy, feminine and sensuous,” says Mariez. Just like the brand’s iconic woven leather tote, the Cabat (above, centre), Mariez says the perfume is a complex and abstract mix of raw materials woven harmoniously with the gentle richness of leather. A covetable object itself, the bottle — complete with a brunito (the house’s signature colour) cap and collar and a skincoloured leather ribbon wrapped around its neck and clipped with a brunito butterfly — was inspired by Venetian glasswork. Its base is evocative of Bottega Veneta’s signature intrecciato woven leather pattern, while the vessel takes it shape from traditional Italian carafes. This meticulous attention to detail is at the core of the perfume. “The crafted fragrance was treated like a handmade accessory with a high-quality statement and uppermost attention to details,” explains Mariez. It’s a precise reflection of Maier’s famous mantra,“There is no luxury without craftsmanship.” Bottega Veneta Eau de Parfum is $100 for 50 ml, $150 for 75 ml and is available at select Bay and Holt Renfrew stores.
DECEMBER 2011 COSMETICS
Photograph of Venice, Italy: Veer
Fragrance Spotlight
Fragrance Spotlight
by Heather Buchan
Left to right: 1. The illustrated ad harkens back to the era when Oscar launched his namesake label. 2. A topiary, trimmed to look like the perfume bottle, sits amidst the designer’s immaculate gardens at his Connecticut estate. 3. De la Renta at his estate. 4. Meant to represent the various dimensions of a woman’s life, the glass bottle boasts an ornamental emerald cap.
A Love Story
Oscar de la Renta debuts a new fragrance inspired by and created for women.
he has dedicated his life
to making women feel their most beautiful. Having started his career as an apprentice under renowned couturier Cristóbal Balenciaga in Spain, followed by a position as a couture assistant at Lanvin in Paris, Oscar de la Renta was introduced to the extravagant world of haute-couture where he learned the meticulous crafsmanship and creativity involved in working with lavish fabrics, superior designs and extraordinary embroideries. When he launched his own readyto-wear label in 1965, it was this dedication to detail that earned him a dedicated following among the world’s most affluent women. Now, after four decades at the top DECEMBER 2011 COSMETICS
of the fashion world, De la Renta is adding to his global luxury empire with the launch of a new perfume. Called Live in Love, the sparkling eau de parfum marks the Dominican-born designer’s eighth fragrance release since branching out into the beauty realm in 1977 with his first juice, Oscar. De La Renta, who turns 80 next summer, says, “When we were creating Live in Love, we kept coming back to the idea of being in love with life.” The fragrance is the designer’s first green floral offering and opens with sparkling ginger orchid and bergamot. These top notes merge with a heady mix of hyacinth, green muguet and galbanum, many of which are found www.cosmeticsmag.com
at De la Renta’s expansive Connecticut estate. At its heart, notes of jasmine sambac, orange flower and rose open to a sensual base composed of musk, amber, sandalwood, cedarwood and creamy white woods. It’s romantic, refreshing and truly feminine. For Oscar De la Renta, whether he’s constructing an evening gown or a perfume bottle, such as Live in Love’s faceted glass-topped one, he never wavers from his strict attention to detail and resolve to make a woman look and feel her absolute best.
Live in Love Eau de Parfum comes in 100 ml for $115; 50 ml for $85; 30 ml for $62 and is available exclusively at The Bay.
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Technology Column
by Heather Marrin
The Technology Behind Shimmery Makeup
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to enhance products with an elegant, shimmery look and glossy luster. It is artificially produced and made up of selected pure materials to create an ultra-glittery effect. “They feel soft and don’t impart a rough texture in the formula, and allow for smoother application,” explains Calcagni. A tip to remember: The smaller the particle size, the more it shimmers; the larger the particle size, the more it glitters. reflecks, also known as a calcium sodium borosilicate, are large particles that create a brilliant star-like glitter effect, not quite as subtle as natural mica, explains Calcagni. When it comes time to formulate the actual product, these three types of particles are either used alone or together to create the desired effect. For instance, says Calcagni, “Sometimes using reflecks alone produces a beautiful effect on mass tone but can look flat on the eye – as a result, a smaller mica will be used to fill in the background so that on both mass tone and application, you achieve a multidimensional effect.” Once the desired level of sparkle is achieved and the product — be it lipstick, blush, eyeshadow — is formulated, the final step is packaging it beautifully to show off its shimmery appeal.
Photos: Stephen Ferrie
verything shines a little brighter at this time of year. Along with the twinkling lights that hang from rooftops and trees, shimmery makeup makes its way into most cosmetic collections for the holidays. The way a shimmery shadow or gloss catches the light, or a sparkly blush adds a seductive glow to any complexion is what makes this category of makeup a classic year after year after year. But just how do cosmetic brands create shimmering makeup? Barbara Calcagni, vice president of global marketing for Nars, shares the ins and outs of imparting products with sparkling dimentionality. Mica is the star ingredient when it comes to creating shimmery products. A natural luminous mineral, mica is generally composed of thin, flexible sheets of crystal that are ground into a silky powder for inclusion in makeup. “Mica gives a sheen effect and offers excellent glide in the formula. It improves the texture to give it that soft and silky feel and provides light diffusing properties because of the way light bounces off the particles,” says Calcagni. Aside from the inclusion of natural mica, Nars also employs synthetic mica, also known as flurorophlogopite,
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dECEMBEr 2011 COSMETICS
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Scene
TIFF’s Hottest Tickets and Prestige Press Previews 1. Benefit teamed up with The Gap and She Does the City for the TIFF Cinematic Style event on Bloor Street in Toronto. 2. Maddox Lu, Benefit’s Regional Sales & Education Manager, gives members of the media fresh faces for TIFF events. 3. Philosophy’s Director of International Education and Global Press, Robin White, was joined by Coty Canada General Manager Mary van Praag at the Philosophy event held at Andrew Richard Designs in Toronto. 4. Cosmetics Interim Editor Heather Buchan meets New York designer Anna Sui. 5. Celebrity hairstylist Sally Hershberger works her mane magic at the Murale/Sally Hershberger Tiff Suite in Toronto. 6. Creative Director for Guerlain Olivier Echaudemaison hams it up at a special media event held at Toronto’s TIFF Bell Lightbox. 7. Legendary designer Vera Wang dazzles media at the launch for her latest fragrance LoveStruck at the James Hotel in New York City.
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december 2011 COSMETICS
Special Feature
by Heather Buchan
The State of Animal Testing A look at the progress being made towards alternative methods of testing the safety of cosmetics.
it’s the shady side of the beauty industry
Photo: istockphoto
that nobody likes to talk about. Testing the human safety of cosmetic products and their ingredients on animals, that is. but this past summer, renowned scientists and policymakers from around the world gathered in montreal for a four-day congress to discuss the latest developments in alternatives to animal testing. All of the delegates in attendance have been working tirelessly towards the shared goal of replacing animal testing entirely. In europe — which has set the benchmark internationally — a ban is in place on the testing of finished products on animals, and a ban on any product containing an ingredient tested on animals is currently being applied with a final cut-off in 2013. darren Praznik, president and ceO of the canadian cosmetic, Toiletry and Fragrance Association, believes that ban has spurred the rest of the world into looking for alternatives to the use of animals. “And that is something that we support,” he says. However, Praznik points out that finding alternative testing methods isn’t a simple process. “The reason is because when you use a living tissue or organ on which to do tests, you’re able to test [an ingredient] for eye irritations, skin irritations,” he explains. “To replicate what’s going on in the living tissue, you have to understand all of the complexities of that organ tissue. So often, it isn’t one simple test that will replace an animal test. It’s
december 2011 COSMETICS
usually about divising an alternative battery of tests that will replicate what is happening on that living organ or tissue.” Once alternative tests are successfully developed, which can take years, the finished product’s safety must then be demonstrated to the health authority that regulates cosmetic products in that jurisdiction. In europe, that’s the european commission; in canada, that’s Health canada. This, in turn, can take years. most of the work on alternative approaches to animal testing has been spearheaded by colipa, the european cosmetics Association. These alternative methods are defined under the 3r objectives: replacement of animal tests with non-animal approaches; refinement of an animal test to reduce or eliminate stress or suffering; and reduction in the number of animals needed in a test. According to colipa, although it was generally concluded at the end of the congress in montreal that scientific advances to meet the requirements of the 3rs had been made, no major breakthroughs can be reported yet. “Science knows no boundaries. So as alternatives are developed in [europe] and are accepted by regulators, we want to see them accepted here,” says Praznik. but he adds, “The vast majority of ingredients used in personal care product are known ingredients for which testing has long been done, so they are not requiring additional testing all the time.”
www.cosmeticsmag.com
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My Life in Beauty Olivier Echaudemaison Job Title: Creative Director Company Name: Guerlain Name:
What was your first job in the beauty industry?
Makeup artist at a beauty counter! Then, studio hairdresser. Who has had the most influence on your career in the beauty industry?
Fashion/Design/Paris! An illustrator like Gruau. A couturier like Givenchy, YSL or Dior. Where do you derive inspiration for new collections?
First of all, always new colours, new harmonies from the next fashion shows. Then, new objects, new products, new packaging to give the brand a strong identity. Describe your typical day:
Never the same! One day, I can be in the laboratory with the “chemists,” for new textures, new colours. One day with the makeup marketing team to brainstorm about “What next?” and follow the projects 18 months in advance. One day, in a studio for press campaign with the artistic director. One day, with journalists in Paris, or Milan, or Tokyo, or London, or New York, etc. One day, by myself, alone, around the city, visiting art galleries, exhibitions, etc. One day, in an airport, somewhere around the world. You have worked with Princess Caroline, Audrey Hepburn, Sophia Loren as well as royalty and countless celebrities. Who has been the most memorable face you have worked on and why?
For me, famous or unknown faces are “similar” and project the same attraction: how to make them more beautiful, more special, more unique? You have worked with some of the world’s top fashion photographers. What have you learned from working with these photographers?
Working with star photographers gives you the talent to be better, to be always at the top, because they are very professional and put on you a strong, friendly pressure. We are part of a team for the best result. What three words would you use to describe yourself?
Fun. Energetic. Generous. But demanding! What do you love most about your job?
To have so much pleasure when you create a product that makes women so happy, to be in a fantastic world where frivolity, like beauty, fashion, perfume is the heart. What advice would you offer someone just starting out in the beauty industry?
Have patience to learn, to be part of a team, to look at professionals, because we learn by watching the real pros, and of course to love “Beauty”! 64
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december 2011 COSMETICS
My life in beauty
“
For me, famous or unknown faces are “similar” and project the same attraction: how to make them more beautiful, more special, more unique?
“
Photo:
december 2011 COSMETICS
www.cosmeticsmag.com
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ck one shock turn down the lights. amplify the sound. act on impulse. sHiseido FirmiNg Body cream
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DieSel loveRDoSe The power of this addictive fragrance lies in 2 mysterious molecules… DeRm AHA Professional-grade resurfacing serum
Perfumers say these molecules might be responsible for increased activity in the hypothalamus, the part of the brain that stimulates attraction and sexual desire…
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Might they be the magical ingredient that turns this fragrance into a genuine love elixir?
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The new Eau de Parfum Prada Candy is instantly seductive – pure pleasure wrapped in impulsive charm. In an explosion of shocking pink and gold, Prada Candy takes us on a walk on the wild side, showing us a new facet of Prada femininity where more is more and excess is everything. Prada Candy is a fragrance with a novel olfactory balance combining exceptionally high-quality ingredients in Benzoin comes together with a modern Caramel accord to give the fragrance a truly unique signature.
RoC Sublime Energy™ harnesses the power of bioelectricity** to produce unprecedented age-defying results. Within 3 hours, the appearance of fine lines will diminish. And with continued use of this revolutionary two-step system, the eye area will be visibly transformed.
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NEW LAUNCHES
2011 COSA AWARDS Thursday November 17, 2011 Royal York Hotel – Canadian Room Toronto, Ontario The Fragrance awards will take place next year on April 26, 2012 at the Metro Toronto Convention Center in Toronto.
Order your tickets today Call 416-764-1669
2011 Beauty Calendar : NOVEMBER / DECEMBER November 17, 2011 10th Annual COSA Awards - Royal York Hotel - Toronto, Ont.
2012 Beauty Calendar March 9 to 12, 2012: Cosmoprof, Balogna, Italy
May 14 to 16, 2012 : Beautyworld Japan, Tokyo, Japan.
June 19 to 21, 2012 : HBA Global Expo, New York, N.Y.
April 26, 2012 : Canadian Fragrance Awards, Metro Convention Centre, Toronto
June 6 to 8, 2012 : CACDS Annual Executive Conference - Montreal, Que.
June 23 to 26, 2012 : NACDS Marketplace, Denver, Colorado
April 30 to May 6, 2012 : Canadian Fragrance Week
June 8 to 17, 2012 : Luminato, Toronto, Ontario
July 22 to 24, 2012 : Cosmoprof North America, Las Vegas, Nevada
May 4 to 6, 2012 : China Beauty Expo, Shanghai, China
June 14 to15, 2012 : Cosmetic Business, Munich, Germany
November 18, 2012 : 11th Annual COSA Awards - Toronto
2011 CCTFA Calendar November 19, 2011 CCTFA Foundation Ball, Mirror Ball, Toronto December 2, 2011 CCTFA Holiday Luncheon - Montreal December 9, 2011 CCTFA Holiday Luncheon - Toronto
Contact: Michele Davis, CCTFA 420 Britannia Road East, Suite 102 Mississauga, Ontario, L4Z 3L5 Tel: (905) 890-5161 ext. 229 Fax: (905) 890-2607 E-mail: mdavis@cctfa.ca Website: www.cctfa.ca & www.lgfb.ca
Just over a year ago Cosmetics magazine launched a facebook group for beauty advisors to get the conversation going about beauty across Canada. Now with over 500 members, we’ve decided to expand this conversation and open it to the public. For the latest industry news, product launches and weekly updates about what’s happening in the office, we have officially launched a facebook fan page. Join the conversation and become a fan by visiting this link:
http://www.facebook.com/pages/CosmeticsMagazine/280002595351473 Also, check out our website:
www.cosmeticsmag.com It’s updated daily!
Organizations in the cosmetics, fragrances, toiletries or related industries that want to inform the industry about upcoming special events, exhibitions, conferences, etc., should send information, dates, contact name, address, and telephone and fax numbers to: Calendar of Events Cosmetics magazine One Mount Pleasant Road, 8th floor, Toronto, Ontario, M4Y 2Y5 Please note submissions should be made 18 weeks prior to the event to be considered for a listing. DECEMBER 2011 COSMETICS
www.cosmeticsmag.com
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Publisher’s Report
Beauty Counters vs. Online Shopping i read a news headline recently that startled me.
It said “Forget the beauty counter: Internet and TV cosmetics Sales Up by $1-billion in 5 Years.” For sure, that $1-billion has moved from our brick-andmortar stores to the electronic media, that we know. However, if this trend continues, five more years from now that number will be closer to $15 billion. We need to be aware of the momentum these mediums are building in the beauty industry and map out a plan to ensure we still have a career in five or 10 years. One way to do this is to provide such superior customer service that shoppers won’t even consider purchasing your brand on-line or on TV shopping channels. I know I spend a lot of time telling you about the importance of customer service and I know you believe it is important as well. but the level of customer service we are providing today will need to be ramped-up going forward or we jeopardize slowly losing our in-store customer base to the ease of one-click buying. most on-line buying is driven by the younger generation, so you need to map out how you are going to attract those 20-somethings and even 30-somethings into your stores. This can be done through social media like Twitter, Facebook, blogging and so on right now. Acquaint yourself with these technologies if you haven’t already done so. It will help you not only attract younger customers to your stores, but it may also help you create a social network of your own. Set achievable goals for yourselves, like I will bring in ten new customers under the age of 35 every month for the next three months or encourage your seasoned customers to bring in their daughters for a mom-and-daughter makeover and grow your younger customers that way. Write as many thank-you letters as you possibly can, telling your customers how much you appreciate their loyalty and business. A hand written note it is still one of the most powerful tools you have to ensure repeat business. Get something, anything on YouTube. encourage your stores to have you filmed at your counter and pick one or two scenes to post on YouTube in order to expand your reach and influence. There’s lots you can do; just remember to keep it fresh and different and you will never lose your loyal customers. To our beauty experts across canada…Keep up the great work and have a great christmas selling season.
Jim Hicks jim.hicks@cosmetics.rogers.com
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december 2011 COSMETICS
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