SPRING 2022 | COSMETICSMAG.COM

ADVISOR TOOLS

32 Salut, Beauté

In French, Vânia Aguiar gives the scoop on what’s hot in Quebec—and beyond!

49 Ingredients 101

Why retinaldehyde could be the perfect anti-aging upgrade for your spring skincare routine.

IN EVERY ISSUE

7 Publisher’s note 9 Editor's letter 11 Beauty Buzz

Feelin' fresh in one hue, head to toe.

51 #ProWeLove

Looks by our fave

TikTok beauty star!

Director, Beauty Publications & Awards James R. Hicks Creative Director Heather Marrin Sales & Production Director Stephanie Hicks Beauty, Trends & Features Editor Lora Grady French Beauty Editor Vânia Aguiar

Editorial inquiries: shicks@cosmeticsmag.com Advertising & event inquiries: jhicks@cosmeticsalliance.ca

Vol. 52, No. 1 — Spring 2022

Cosmetics Alliance President and CEO Darren Praznik Director, Finance & Administration Michele Follows Manager, Digital Media & Communications Amy Sutherland Director, Media & Communications Susan Nieuwhof Manager, Membership & Administration Michele Davis Manager, Beauty Specialist Certification Program Diane Kozak Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5

Cosmeceutical Experts are among the best in their fi eld. Nominated by their Peers, Vendor or Retailer, they represent the highest standard in skincare consultation. NEOSTRATA∏ , an expert in dermocosmetics, congratulates each winner for their outstanding customer service all year long.

CONGRATULATIONS JAYNE LYU

NEOSTRATA® Cosmeceutical Expert, Shoppers Drug Mart, Richmond, BC AS CUSTOMERS ARE COMING OUT OF WINTER AND IN GREAT ANTICIPATION OF SPRING, WHAT DO YOU FIND THEIR KEY AREAS OF INTEREST ARE FOR THIS SEASON?

Customers tend to have many concerns, but an ever-climbing new trend we are seeing is those seeking to achieve a uniformed and luminous skin in all age groups. The pandemic has kept us from our social gatherings, and we are all looking for that “big reveal” effect. Everyone seems tired of their shabby, tired and discoloured complexions. My customers always share with me the new “hacks” that they learn from social media, or sometimes ask me about the “trick” to achieve youthful and uniformed skin. I believe, my role, as a beauty specialist, is not to sell them the “short cut” with no results, but rather to guide them through the process of achieving the outcome they are craving and have those results last! Enter NEOSTRATA®. As a brand, based on science, with independent, clinical results and Dermatologist grade ingredients, my customers love when I tell them that I have exactly what they need.

CUSTOMERS SEEM TO BE REALLY INTERESTED IN SKINCARE FOR THEIR ENTIRE BODY. WHAT ARE PRODUCTS THAT YOU MENTION COMMONLY WITH YOUR CUSTOMERS WHEN IT COMES MAKING A GREAT FIRST IMPRESSION?

IT SEEMS CUSTOMERS ARE REALLY STRUGGLING WITH ONGOING ISSUES LIKE DARK CIRCLES AND DARKNESS AROUND THE EYE AREA. ARE YOU ABLE TO MAKE SUGGESTIONS FOR YOUR CUSTOMERS WITH THIS, TOO?

Dark circles around the eye contour seem to be a universal concern no matter the skin type, race, or age. We get asked about it a lot and it seems even more now that everyone is wearing masks and there is so much attention given to our eyes and staring at ourselves in virtual meetings. For my team, NEOSTRATA’S BRIGHTENING EYE CREAM has been our holy grail product to show for our customers that are so tired of looking so tired! This product targets the look of dark circles, enhances brightness and firming all while it smooths. The best part is my customers do not have to choose between an antiaging and anti-fatigue product, as they get that all in one! Customers can be skeptical after trying so many eye creams on the market. I always like to show my clients the unretouched before and after pictures for this reason. I tell my customers this because in a world full of filters, I want them to see, that what they see, is what they get. Outstanding results! W henever our customers purchase any facial skincare, we always remind them that body care is really important in a daily routine. Our first go-to product my team loves to show is NEOSTRATA’S TRIPLE FIRMING NECK CREAM, not only for its ingredients, but for its effectiveness. On top of its antiaging benefits and powerhouse firming effects, this neck cream also gently exfoliates and smooths and helps to fade the appearance of discolouration to leave a more even skin tone with its signature ingredient 8% NEOGLUCOSAMINE. It never fails to thrill our customers when we show and educate on the NEOSTRATA GLYCOLIC RENEWAL SMOOTHING LOTION. I love that this product can be used on your face, body, and hands, so it makes it very versatile. It contains 10% AHAs for the ultimate smoothness and is great for ingrown hairs.

BRIGHTENING EYE CREAM

THIS POWERFUL BRIGHTENING CREAM blends

together antioxidants, peptides, and algae extracts to target visible dark circles under the eyes. An antiaging blend of Gluconolactone plus Bionic Acid targets skin’s natural hydrating matrix to cushion and brighten the appearance of dark, under eye skin.