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DRAPER LONDON The Chanel Nº5 of bedlinen
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or many people the first cup of coffee in the morning has to be perfect: the best organicallysourced beans paired with a specific type of milk and the correct amount of froth. That reassuring feeling of the familiar first sip is exactly what Draper London is aiming to recreate with its stylishly modern bedlinen. Launched three years ago by Stephanie Betts (founder of luxury bedding company Josephine Home) after she realised the brand’s social media followers were a surprising 50:50 split of men and women, the gender neutral online company offers similar quality at a more affordable price. Which means a choice of tailored ‘ingredients’ so each individual can make their bed just as they like it, layer by welcoming layer – and, as a result, achieve the ultimate night’s sleep. Tapping into the shift towards clean-lined ‘bedscapes’ – beds that look inviting and are easy to pull together – Draper London’s mindful consumerism values are aligned with a new generation of shoppers who invest time in researching products with integrity before they buy. Bedlinen is used every day and owned for years so for Draper London
CLOCKWISE FROM ABOVE: Luxury bedlinen and accessories from Josephine Home; navy trim bedlinen from Draper London; the brand aims for timeless bedscapes and perfect sleep; its products appeal to Hollywood royalty and homeowners worldwide
Draper London +44 (0)1635 200080 draperlondon.com draperldn
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