FABRICS, WALLS & FLOORS
DESIGNERS GUILD Inspirational interior furnishings, from fabrics and wallpaper to paint
‘This spring the collections are inspired by the beauty of 16th-century Venice and the frescoes of Veronese’
Designers Guild 267-277 King’s Road London SW3 5EN +44 (0)20 7893 7400 designersguild.com designersguild
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hile working as an interior designer, Tricia Guild couldn’t find any textiles that she felt truly excited about – so she decided to create her own. Her first collection, a set of Indian block print fabrics, was the starting point for Designers Guild. ‘The concept of the business has always remained the same – to offer beautiful and contemporary products for the home that are of the utmost quality,’ explains Tricia of the now international company, which distributes its products to 80 markets worldwide. ‘Originality, creativity, innovation and a focus on colour and pattern have all been, and continue to be, constant elements in our design process.’ Today, Designers Guild offers fabrics, wallpaper and paint in a diverse colour palette, from its signature bright shades through to cool, calm neutrals. ‘For many, Designers Guild is most recognisable for our dextrous use of sweeping colour. However, over half of our collections are made up of neutral designs across fabric, wallpaper and paint. We are a go-to destination for plains, with over 5,000
fabrics in hundreds of textures,’ continues Tricia. The company also sells a covetable range of furniture, home accessories and a bed and bath collection. As well as the founder, Tricia is also the creative director and heads up the studio, product development, photography and retail teams from the Designers Guild headquarters in West London. ‘Designers Guild is my passion: I live and breathe it. I consider myself extremely fortunate to be able to do what I love every day alongside my fantastic, like-minded team and so, really, I’m never not working,’ she says. ‘I believe that inspiration can be found in the world that surrounds us if we simply open our eyes. It is these visual images that become a kind of internal pattern book for me, which I draw upon when in the creative process of designing collections.’ This spring the collections are inspired by the beauty of 16thcentury Venice and the frescoes of Veronese, so designs reflect a new and contemporary language of flowers, texture, light and pattern across fabric, wallpaper and accessories. The collection is imbued with modernity and a quiet, compelling beauty – the perfect mix of contemporary and classical in layers of soft, neutral colour. Think new shades of spearmint, pistachio, vanilla, rose and olive, with tints of sky blue, silvery grey, chalk and peony. Designers Guild is also launching Lisbon, an innovative recycled fabric collection, which comprises three small-scale, textured weaves with a mid-century feel, each woven in Italy with yarns recycled from the fashion industry. ‘I always find the development of new textiles extremely exciting. Each season we look to broaden and enhance our offering so that we can appeal to a larger audience,’ concludes Tricia. ‘Our customers are people who want their homes to reflect their personality and they want to create environments that feel unique to them. I hope that they come to Designers Guild for our wonderful breadth of fabrics, wallpapers and accessories.’
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