ARE YOU TARGETING key influencers, deep engagement, lead generation & thought leadership?
We are our readers’ best friend. From our quarterly publications - that sit on the kitchen table to be shared, bookmarked and treasured - to our weekly podcast and email newsletter, to our monthly webinars, for our audience it is about intimate time together, rather than noise.
The mainstay of dairy farming since 1925, NZ Dairy Exporter is the only dairy publication that is valued by dairy farmers for delivering the best in class for on-farm management advice and industry analysis. Our top-performing farmers rely on our content to deliver.
6,301* CIRCULATION
We focus on quality over quantity as we know our farmers are the informed decision makers
785*
PODCAST LISTENERS
(First 2 months, growing monthly)
30 days - unique listeners per week No 2. Business podcast on Apple Podcasts in NZ
9,230
EMAIL SUBSCRIBERS
37% Open rate (15-20% industry standard) Click Through Rate 15% (2-5% industry standard)
11,000
ENGAGED FOLLOWERS
Across Instagram, Facebook, YouTube, X and Linkedin
* As at 31 January 2024. Circulation figures include active subscribers. Podcast launched 15th December 2023, this figure is growing monthly - ask us for our latest stats.
The Dairy Exporter is focussed on delivering independent content to inspire and educate dairy farmers and the professionals that support them. From onfarm technical knowledge, to insights on the latest news in the industry, to tackling the wider challenges and opportunities the industry has ahead of it. Our audience is those that want to learn, grow and excel!
– SHERYL HAITANA Editor
Modern dairy farming is a complex and demanding business with the technologies, systems and marketplace dairy farmers work in, constantly changing.
The mainstay of dairy farming since 1925 NZ Dairy Exporter is a trusted source of information, adding value to the business of dairy farming. NZ Dairy Exporter is the only dairy publication with a paid subscriber base and is valued as part of the business of dairy farming. When it comes to dairy farm management, we know industry leaders are seeking out NZ Dairy Exporter for inspiration and guidance.
Our audience are not only outstanding in their field, but leaders. They are the decision makers on farm – and who you need to be getting your brand in front of.
of our audience are either farm owners or managers run farms over 150ha generate an income over $450,000 p/a
of our audience making financial decisions
of our audience trust NZ Dairy Exporter content, finding it useful when it comes to running their businesses and generating new ideas.
We are super busy and whilst we love our Dairy Exporter arriving, we are excited to hear that there will be a podcast and webinars with the same quality information that we can listen and watch to learn from the best.
– GLENN & SARAH JONES Canterbury dairy farmers
PREMIUM Quarterly Magazine
Our seasonal magazines are high-quality journals that sit on kitchen tables to be enjoyed by our farmers, who regularly refer to them for advice for the season ahead. The timing of release is two months from the actual season for planning. -
Note: Contract Customer Rate is after a booking of an annual spend of $20,000 or more across all of CountryWide Media products. All rates are GST exclusive and commission bearing. To place a booking on hold in advance it must be confirmed on our booking form 4 weeks prior to the booking deadline or it will be released. If another interested party wants the same booking, you will be given 48 hours to confirm. Premium positions pricing already has a load fee included. Partnership Editorial is to be written by our in-house team via a phone interview, high resolution imagery to be supplied. Final editorial and design is made at the discretion of our Editor. Magazine Rates
Other innovations are available - talk to your Partnership Manager
Agritrade’s agency, Ideation, chose the back page gate-fold in the Autumn 2024 issue to make a bold statement about their Time Capsule product over the crucial facial eczema season. Their artwork covered both the inside back and outside back cover, with a double-sided 100mm fold that many farmers reported they used as a bookmark.
What is Partnership Editorial vs Exclusive Advertising?
Partnership editorial is not advertorial or supplied copy. Our editors are open to this marketing on the condition they write the copy allowing it to conform to the overall style of the magazine. A final proof will be supplied for approval.
This written content in both the magazine and online is identified as partnership editorial with the header ‘In Partnership with [your company name]’.
2024-25 Magazine Deadlines
* Release date is also invoice date, unless agreed in writing.
Magazine Specifications
Something Different
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm.
• Double page spread: Allow for a 20mm centre gutter.
• Avoid running text over the centre gutter.
• Magazines are perfect bound, so please be aware of the test-safe areas specified for bleed advertising.
T hought Leadership MARKETING
Do you have a story about your brand that you would love to shout from the rooftops?
Relying on your PR company to get free editorial is very difficult these days and sponsored content or advertorial-type stories can waste the opportunity to make an impact with yawn-inducing stories that don’t garner clicks (online) or engagement with readers.
Why? Because they are usually written by a marketer not a journalist and published out of context.
Getting anything other than an advertisement in Dairy Exporter previously, was notoriously challenging. But in 2024, with the development of Partnership Editorial as a product with our editorial and sales teams working together, we are excited to offer you this opportunity that’s an all round win-win-win.
What makes the best partnership editorial?
Timely, relevant solutions-led content that helps bring value to the farmer without selling a product or service. The best partnership editorial includes quotes from technical experts as well as farmers, such as showcasing research or an onfarm success story with good economic stats such as ROI analysis.
DELIVERABLES
Choose a Full page (400 words) or Double Page (800 words) article written by our journalists (with your final approval) and your supplied photography. The article is written from supplied material and a phone interview.
Includes both print and online editorial which you can embed video, podcast and links into provided free to our website audience.
Online editorial is a fantastic way to increase your search engine optimization (SEO) and to include back links to your website.
PARTNERSHIP EDITORIAL
Text to go here
KEY THING TO NOTE
The booking deadline is earlier than the ad booking deadline as we need time to write and approve.
The content is at the discretion of the editor and must fit our magazines overaching editorial objectives, policy and standard.
Case Study
Farmax took up the opportunity to have their Head of Product, Dr. Todd White, contribute thought leadership on the topic of making data driven decisions on farm to go alongside an editorial theme about modelling onfarm decisions with software tools to help make cost-control choices in the face of inflation. The article was then placed on the website with an interview embedded within the article that Sarah Perriam-Lampp did on The Dairy Exporter Podcast
2024/2025 MAGAZINE THEMES
Align your message with ours by having your Partnership Editorial in the right issue
ISSUE
SPECIAL REPORT 1
Spring Gene Editing - New research/options and potential to use it in New Zealand.
Summer Business/Financial advice - Top tips from financial advisors and profitable farmers on getting the right advice around budgets, investment opportunities, tax expertise thought to how to deal with new lending criteria from banks.
Autumn 2025 Land use change - Alternative protein options, what crops/horticulture are viable, financial options for farmers, how that works alongside a dairy system.
Winter 2025 Progression & Succession - What pathways are available in future, does sharemilking 50/50 contract still work for everyone with production restrictions? How to do succession planning earlier.
SPECIAL REPORT 2
Controlling Employment costs - The third feature in the series of the top three costs onfarm. This feature will focus on staff, employment and automation, where to save labour and costs and where to invest.
Insurance - Changes to insurance covers how to keep your premiums down, what’s happening globally with insurance companies and why it’s impacting New Zealand.
Forestry 101 for dairy farmers - Is it a viable option for farmers to invest in, can it offset the dairy footprint?
Shelter / Wetlands - Riparian planting, how to restore wetlands and the best shelter/ shade options for onfarm.
The Dairy Exporter Podcast!
An informative weekly podcast show co-hosted by Editor Sheryl Haitana and Deputy Editor Anne Lee
The only New Zealand rural podcast that deep dives with three experts per episode on one theme specifically providing great onfarm advice through to future-focused topics.
Ask your Partnership Manager for the up-andcoming themes to book in an interview to target your seasonal messaging in audio form.
Includes a ‘Word from our Sponsor’ in written text in the podcast description and in the website article with a link to your website.
Also tagging on your business social media when the episode is shared and in the email newsletter that goes to 6,400 email subscribers every week.
PODCAST LISTENERS
*This statistic is unique downloads per week as at 31 January 2024 one month after it started. Podcast Listenership is constantly growing, so please ask your CountryWide Media Partnership Manager for the latest 30 days listenership stats. WIth marketing permission we will provide you with the email registration list after the event. This Live Q&A is also made available on-demand on the In Residence podcast.
LEAD Generation
All marketers are interested in building first-party data in a post-cookie era, so why not host an In Residence livestream with experienced rural broadcaster, Sarah Perriam-Lampp to gather information from warm registered subscriber leds of interested farmers.
We host Live Q&A’s with our clients experts and farmer testimonals to answer live questions every month from other farmers interested in the topic.
The livestream is extensively marketed to our audience through social media and our email newsletters and website - as well as your networks.
This one-hour livestream is then available on-demand as both video on our YouTube channel and our podcastson our podcast series In Residence.
WIth marketing permission we will provide you with the email registration list after the event. The Live Q&A is also made available on-demand on the In Residence podcast.
COW BARNS PODCAST INTERVIEW
Following a recent feature in Dairy Exporter magazine on the rise and popularity of Mootels, Lely jumped at the opportunity to talk about the return on investment on a Lely Juno being used in cow barn across New Zealand.
The interview with their sales manager highlighted the potential savings in labour costs and diesel emissions.
AMPLIFY your messaging
EMAIL | WEBSITE | PODCAST
– SARAH PERRIAM-LAMPP Dairy Exporter Managing Director
EMAIL NEWSLETTERS - Dairy Exporter weekly email newsletter is relished by our highly engaged audience.
WEBSITES - Dairy Exporter website attract 40% of our traffic from Google search with solid SEO for your back links. Website display advertising coming May 2024 - talk to you Partnership Manager so you don’t miss out.
PODCASTS - Building on the success of Sarah’s Country (audience 30,000 listeners per month), in the summer of 2024, two new flagship weekly podcast titles which you can showcase on in various different ways on. Podcasts are incredible for search optimisation and intimate discovery about your brand.
SOCIAL - We have worked hard to foster a tribe and our audience trusts us, so we invite you into our highly engaged followers through a range of social media opportunities.
VIDEO - We have a high-quality video production team based in Canterbury to produce a range of video content for our campaigns with you through to engaging social media video reels and livestreaming options. See page 13 for more.
IN RESIDENCE LIVE Q+A - Hosted by Sarah Perriam-Lampp each alternate fortnight over lunch, we will host a livestream Q&A from our studio with our brand partner of the week. This is your chance to get your experts in front of our audience. On-demand is available and it will be turned into a podcast episode for further reach. See page 9 for more.
9,230 EMAIL SUBSCRIBERS
37% AVERAGE OPEN RATE 15-20% industry standard
NEW SERIES IN 2024 Hosted by Editor Sheryl Haitana and Deputy Editor Anne Lee
Since 2012, I have been producing and broadcasting in TV and radio as a specialist in agriculture as well as my full-suite production company bringing our studio-based and onfarm production services. In 2024, I’m excited to use all my experience in multi-media to elevate Dairy Exporter to the next level. as at 31 Jan 2024
150-300
REGISTRATIONS on average live with 10x on-demand views / Listenership
Digital MARKETING
Digital Rates
EMAIL MARKETING
Leaderboard or MRec
Leaderboard: 728 x 90px, MRec: 300 x 250px jpg/png /gif (animation ok). Max size 150kb + link to your website
Spotlight
CASUAL CONTRACT
$499/wk $450/wk
150 words, headline (up to 30 characters) and 600 x 350px image jpg/png/gif (animation ok) or 1920 x 1080px video mp4 or mov + web link to your website. Max size 150kb. $1,499/wk $1,250/wk
Regional Email Spotlight
Select which regions you want to specifically target your different messaging to
Online Editorial (includes EDM Spotlight)
Max 800 words + 3:2 ratio image/gif and we can embed video, images or your own podcast. Great for SEO!
$1,799/wk $1,500/wk
$1,799 $1,495
Online Editorial + Podcast Episode $2,495 $1,799
SOCIAL MEDIA MARKETING
Social Post - Facebook and Instagram
File type: jpg/png/gif/mp4/mov, headline up to 30 characters, copy 20-150 words, key point(s) within first 125 charactersincludes $50 boost. Facebook image/video: 1:1 or 16:9 ratio. Instagram image image/video: 4:5 ratio.
$360 $324
Social Boost - Facebook and Instagram POA POA
Video Reel - Facebook and Instagram Video 9:16 ratio (vertical), file type mp4 or mov, copy 100-150 words with #hashtags - includes $50 boost
$336 $300
BOOKING DEADLINE: 12pm Friday 10 working days prior to Friday weekly release
All editorial inclusions across digital platforms must adhere to the CountryWide Media editorial policy. Our editorial and digital production teams are happy to work in collaboration with you to achieve this.
Regional segmented eNewletters
You’ve been asking for this and here it is! The ability to target your email newsletter Spotlight messaging to the regions. For a 20% loading fee, you can choose to alter the photo, heading, words and link based on the region or, just select which region you want to target rather than national.
1. Northland, Waikato and Bay of Plenty
2. Taranaki and Manawatu
3. Wellington and Wairarapa
4. Hawke’s Bay and Gisborne
5. Marlborough, Nelson and Tasman
6. Canterbury
7. Southland and Otago
Talk to your Partnership Manager for up-to-date numbers for each region.
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
M ake your own PODCAST SERIES
Vodcast Series includes:
• 0-30 min episodes with 3 cameras, lighting and high-quality audio in a soundproof studio
• Video & audio podcast editing and distribution
• Three social media content pieces
12 MONTH VODCAST SERIES
• Monthly (12 episodes) $1,999/month
• Fortnightly (24 episodes) $3,999/month
• Weekly (48 episodes) $5,999/month
Includes: Show Branding (valued at $3,000) and 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH VODCAST SERIES
• Monthly (6 episodes) $2,499/month Includes: Show Branding (valued at $3,000)
3 MONTH VODCAST SERIES
• Monthly (3 episodes) $2,999/month Does not include show branding (Additional: $3,000)
We have a high-quality video podcast studio in Canterbury! We have produced over 20 different podcast series for our clients. Case Study
Podcast Series includes:
• 0-30 min episodes with high-quality audio production in a soundproof studio
• Audio-only podcast editing and distribution
• Two social media content (audiogram)
12 MONTH PODCAST SERIES
• Monthly (12 episodes) $799/month
• Fortnightly (24 episodes) $1,699/month
• Weekly (48 episodes) $2,999/month
Includes: Show Branding (valued at $1,000) & 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH PODCAST SERIES
• Monthly (6 episodes) $899/month
Includes: Show Branding (valued at $1,000)
3 MONTH PODCAST SERIES
• Monthly (3 episodes) $999/month
AGRICOM’S AL & JUDDY SHOW PODCAST
Now in its second season, Agricom’s flagship monthly vodcast series, The Al & Juddy show which is produced in the Canterbury studio of CountryWide Media.
This pasture and forages brand are using this media channel for their thought leadership to farmers. Agricom works closely with their agency Hot Mustard to distribute awareness about the show in multichannels. This is an example of best practice.
ONFARM Video Production
Need high-quality on-farm videos produced? No problem!
CountryWide Media has merged with Perriam Media with a history of 15 years of high quality onfarm video production. Ask us for examples from our portfolio.
2024 Filming, Livestream & Photography
FILMING ON-LOCATION
From $4,950/day - Custom quote required for every job.
Includes Drone, Audio, Camera Equip, Lighting, Edit Suite, Director (Sarah) and Videographer. Travel additional beyond a 2 hour radius of Christchurch.
PHOTOGRAPHY ON-LOCATION
$1,200/day
Includes Drone and Editing of 20 images. Photography. Travel additional beyond a 2 hour radius of Christchurch.
working with past 3 years to Spring and Autumn series is recorded i studios and hosted a range of farmers' key videos are created
Case Study
CountryWide Media’s video production team have been working with Ecolab for several years on their Ecolab Exceptional case studies.
Production includes high quality filming, sound, drone, lighting and editing with motion graphics. Ecolab use these videos for distribution in their national campaign as well as in Farm Source stores.
ECOLAB EXCEPTIONALVIDEO PRODUCTION
The next generation of Dairy Exporter
Dairy Exporter is now a fully fledged multi-media brand with both digital and print offerings in 2024.
In the cold world of mailbox madness and newsfeed noise, we have the warm embrace of an audience of real people in real communities that cherish our way of life.
We extend an invite to you to step inside the homes of our loyal and passionate subscribers with New Zealand’s most-cherished lifestyle and agri-business brands.
As we embark on an exciting digital transformation of our legacy titles, we are Generation 2024 unfolding the industry-leading, multi-media offering you’ve been crying out for!
Sarah Perriam-Lampp & Lucinda Diack
CountryWide Media Directors
LET’S PLAN TOGETHER
Donna Hirst ACCOUNT MANAGER
donna@countrywidemedia.co.nz
+64 27 520 0466
SHERYL HAITANA Editor ANNE LEE Deputy Editor
KLAUDIA KRUPA Art Director
JO HANNAM Senior Designer
THE DAIRY EXPORTER TEAM
This is just a segment of our CountryWide Media team
NICK MACINTYRE Podcast & Video Editor
IAIN URQUHART Digital Marketing Consultant
Campaign Planner
Key on-farm activities
WINTER
Culling cows based on pregnancy scans (April and May)
Cow condition scoring
Autumn supplementary feeding
Setting up for wintering onfarm and off
Transitioning to winter feed fodder beet
Drying off cows – mastitis treatments
Last milking usually end of May
Preparing for, and moving on 01 June which is the start of the new season
Taking on new staff
Winter grazing
Mating for autumn calving June/July
SPRING
Bringing cows back to the platform
Calving – starts early July North Island, late July heifers and 1 August cows South Island
Calving through August and September some into October
Calf rearing
Mastitis treatment
Supplementary feed
Pre-mating heat detection September
Grain and maize crops sown
Spring fertiliser applications
SUMMER
Managing pasture well
Some maize and grain crops still being sown
Pasture renewal South Island under irrigation
Irrigation starts - last Spetember/October.
Pre-mating heat detection
Mating begins early October North Island and mid-October South Island
Mating – AI six weeks (typically) then bulls until latest end of December
Silage making
October fodder beet and winter crops sown for following winter
Calves vaccinated and drenched
Replacement calves to rearers or runoff December
AUTUMN
Irrigation
Pregnancy scanning
Some silage making
Maize and summer crops/grains harvest
Condition scoring, setting up for winter
Autumn calving Feb/March (mainly North Island)
Autumn fertiliser