In a world of digital and negative noise NZ Life & Leisure is an escape into a way of life that represents slowing down, embracing beauty and relishing in the moment. Inspirational stories that take readers into the world’s of visionary entrepreneurs, individuals who have turned hardship into opportunity, people choosing to live life differently.
Its award-winning journalism and photography that give reader’s food for their soul. As one wrote: ‘I finished devouring the magazine last night feeling full and thankful for these examples of lives well lived. Thank you for being a beacon of light as always.’
FACEBOOK
Reach: 43,000+
Followers: 24,000+
INSTAGRAM
Followers: 8,600+
Measured June 2024
Circulation: 26,124
Readership: 115,000
Frequency: Bi-monthly
Nielsen CMI Q2 2023 - Q1 2024
EDM
Our Way Of life Fortnightly sends: 44,558
Average open rate: 50.6% (industry average: 20%)
Measured August 2024
WEBSITE
ourwayoflife.co.nz
Total users: 162,627
Sessions: 200,185
Page views: 271,623
Measured June 2024
NZ Life & Leisure is in the top 3 magazines for retail sales in the Woman’s Interest Category. Top 5 regions by retail sales: Auckland 21%, Canterbury 14%, Wellington 10%, Otago 9.6% and Waikato/Thames 8.4%.
Each issue of NZ Life & Leisure can also be found in Air New Zealand Lounges.
Audience Profile
Engage with an audience as they are slowing down from their daily pace of life and dreaming of a lifestyle they aspire to.
NZ Life & Leisure readers are evenly split between rural/provincial areas and metropolitan areas.
Across supermarkets, bookstores, 23.6% of retail copies are purchased in the South Island, with 14% in Canterbury alone. Making it the second largest region outside of Auckland.
NZ Life & Leisure readers are predominantly female, aged 35-55 years.
64% of readers usually plan and book their holidays online.
More than 84% feel it is essential that they plan for the future.
50% of NZ Life & Leisure readers are concerned about their health and wellbeing.
64% of readers consider the garden to be as important as any other room in the house.
66% of readers try to buy NZ made products as often as possible.
52% of readers are engaging with NZ Life & Leisure for more than one hour each issue.
Working with the team at CountryWide Media has been an incredible experience. Their professionalism, creativity, and willingness to mix up stories always makes it exciting. They truly understand our brand and have consistently delivered beautiful magazines that resonate with our audience.
– CHARLOTTE INSTONE
Marketing Lead Untouched World
Magazine Rates
THE ESSENTIALS DIRECTORY
A treasure trove of places, must-haves and destinations in your backyard 1/2 page $950 $795 1/4 page
Something different
WHAT IS PARTNERSHIP EDITORIAL VS ADVERTORIAL?
Partnership editorial is not advertorial or supplied copy. Our editors are open to this marketing on the condition they write the copy allowing it to conform to the overall style of the magazine.
A final proof will be supplied for approval.
This written content in both the magazine and online is identified as partnership editorial with the header ‘In Partnership with [your company name]’. No logos in the header.
PARTNERSHIP EDITORIAL - Written by our editors Partnership Editorial Double Page - Double page and online article
Partnership Editorial Full Page - Full page and online article
INNOVATIONS
$5,950 $4,450
$4,950 $2,995
4-page Bound Insert – one per issue POA Double Page with 100mm Gatefold – two per issue POA
Other innovations are available - talk to your Partnership Manager
PARTNERSHIP EDITORIAL (EXAMPLE MAY VARY)
Supplied images must be high-resolution and are subject to editorial approval. Website details only. No email address or phone number.
Magazine specifications
THE ESSENTIALS DIRECTORY
MATERIAL SPECS
• The advert file format must be a high resolution
• Crop marks are required on double page spreads and full page bleed adverts.
• All fonts must be embedded or converted to paths/outlines.
• All images to have a minimum resolution of 300dpi.
2025 Magazine Deadlines
* Month of on sale is also invoice date, unless agreed in writing.
• DPS crossover (allowance for gutter): allow 7mm crossover per page (14mm total). Only headings and baselines of extra-large type can run across gutter and must be arranged to clear the spine by a minimum of 5mm–7mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter.
Amplify your messaging
EMAIL | WEBSITE | PODCAST SOCIAL SPOTLIGHT | VIDEO
Since 2012, CountryWide Media Managing Director, Sarah Perriam-Lampp has been crazy about digital products, bringing her full-suite production studio into the mix to offer an array of high-quality video, podcasts and livestream products to the lifestyle market.
ENEWSLETTERS - NZ Life & Leisure fortnightly email newsletter is relished by our highly engaged audience.
WEBSITES - The home of NZ’s best lifestyle content. Ourwayoflife.co.nz website attract 40% of our traffic from Google search with solid SEO for your back links validation.
PODCASTS - Launch of the Our Way of Life podcast in 2025 will allow us to extend our reach to those on the run. Podcasts are incredible for search optimisation and intimate discovery about your brand as well as being proven popular by women in our demographic.
SOCIAL MEDIA SPOTLIGHT - We have worked hard to foster a tribe and our audience trusts us, so we invite you into our highly engaged followers through a range of social media opportunities.
VIDEO & PODCAST PRODUCTION - We have a high-quality video production team based in Canterbury to produce a range of video or podcast content for our campaigns with you. Bespoke pricing on application.
44,000 EMAIL SUBSCRIBERS
50% AVERAGE OPEN RATE 20% industry standard
Digital Marketing
Digital Rates
EMAIL MARKETING
Leaderboard or MRec
Leaderboard: 728 x 90 pixels, MRec: 300 x 250 pixel .jpg / .png / .gif (animation ok), Max 150kb and web link to your website
Spotlight
150 words, headline + 30 characters headline + 600 x 350 pixels image and web link to your website .jpg / .png / .gif (animation ok), Max 150kb
Regional Email Spotlight
Select which regions you want to specifically target your different messaging to
Online Editorial
Included in print Partnership Editorial but can be purchased as a stand alone and can embed video, images, your own podcast. Great for SEO!
SOCIAL MEDIA MARKETING
Social Post - Facebook and Instagram
Image/video 1:1 or 16:9 ratio, file type .jpg .png .mp4 .mov, headline up to 30 characters, copy 20-150 words, key point(s) within first 125 characters - includes $50 boost
Video Reel - Facebook and Instagram
Video 9:16 ratio (vertical), file type .mp4 or .mov copy 100-150 words with #hashtags - excludes boosts
CASUAL CONTRACT
$499/fortnight $450/fortnight
$1,499/fortnight $1,250/fortnight
$1,799/fortnight $1,500/fortnight
$1,799 $1,495
The next generation of NZ Life & Leisure
For two decades NZ Life & Leisure has been a mainstay of New Zealand’s magazine landscape – providing a glimpse into the Kiwi way of life. For nearly just as long, Canterburybased publication latitude has been doing the same. The similarities between the two were endless, so with the closure of NZ Life & Leisure in April 2024, latitude Editor Lucinda Diack and business partner Sarah Perriam-Lampp saw the opportunity to bring the two together. A natural synergy that would allow them to build on the longevity and success of both titles and continue to provide a platform for well-told, beautifully presented unique New Zealand stories.
We have relaunched NZ Life & Leisure bringing together the very best of both magazines, providing a beautiful platform in which readers can lose themselves for hours on end; and for advertisers, an iconic and vibrant masthead in which to get in front of some of New Zealand’s most discerning readers and shoppers.
We extend an invite to you to step inside the homes of our loyal and passionate readers and join us on this next chapter as we embark on an exciting digital transformation and provide you with the industry-leading, multimedia offering you have been waiting for.
