Fresh New Look
WHY THE CHANGE?
As the next generation of Life & Leisure, it is our mission to elevate the style of this beautiful brand taking L&L forward for the next 20 years.
It is a vision that truly builds on the legacy of the past 20 years of the beloved magazine created by Kate Coughlan.
We endeavour to craft a visual feast that is underpinned by authenticity, empowering our audience to be hopeful and proud of their way of life.
Life & Leisure Our Way - it’s a statement to our audience (35-54 yr females) to be fiercely independent and celebrate personal uniqueness.
This is how we live our life - beautifully our way, not trying to keep up with the Joneses (or Instagram!).
Are you attention? lacking
Diary of a CEO, Steven Bartlett’s podcast and book focuses on the new marketing pipeline in a world with attention deficit.
As opposed to the traditional marketing funnel of awareness, consideration, conversion the new pipeline lays out the importance of building and establishing relationships first through providing story and connection, and then ultimately converting that loyal attention into tangible results.
As opposed to yelling for attention through traditional performance marketing awareness campaigns first and then trying to build a relationship.
1. Capture attention with a compelling story or thought leadership in a longform media that resonates with the target audience - podcast, video or magazine - or all three!
2. Nurture attention by offering a rabbit hole for leads to go down that serves up ongoing content and insights that foster a community where people feel valued, connected, and supported.
3. Convert attention into results: Now they fully and completely trust you, present solutions that address their needs towards sales of your product or service that solve a problem.
(March 2025 Cinta Insights audience survey)
Premium Brand
THE NEW SEASONAL LOOK - FOUR ISSUES / YEAR
The move to L&L is to achieve a refreshed brand which we can applied across our new multi-media channels, merchandise & events.
The key element is the & (ampersand). The & becomes permission to our audience to be more than how society puts you in a box as being known as one thing and celebrates the multiple facets of being human.
The new look magazine with uncoated paper provides the sustainable and premium feel, along with it’s new design provides the coffee table glamour that has been well received by the market!
BRAND STYLE
AUTHENTIC
EMPOWERING SOPHISTICATED INCLUSIVE & INVITING
MODERN
ELEGANT INSPIRING FEMININE
Welcome to our
audience
WEEKLY EMAIL
Followers: 25,000
Monthly Reach: 197,000 INSTAGRAM
Followers: 9,130+
Monthly Reach: 80,000 PINTEREST
Followers: 24,000
Monthly Reach: 43,000+
Subscribers: 28,000
Avg. Open rate: 50.6%
Avg. CTR: 4% (industry average: 1-2%)
Circulation: 26,000
Readership: 115,000
Frequency: Quarterly ourwayoflife.co.nz
Monthly UVs: 162,627
Sessions: 200,185
Page views: 271,623
LAUNCHING JUNE 2025
Let’s string your story to build trust
92% like to support NZ products
81% like to learn a brands backstory
60% love personal stories & profiles
87% of L&L audience say they have purchased after discovering about a brand from Life & Leisure.
(March 2025 Cinta Insights audience survey)
We
A RECENT PARTNERSHIP WITH SEEDLIP & GOOD SH*T SODA
THE RESULTS?
• Read by 115,000+
• Video Reels Reached 60,000
• L&L Website Article 1,500 UV
• Emailed to 28,000 with 3.2% CTR supercharge create
(Results in first two weeks from Autumn 2025 launch)
craft stories going beyond the brand for authentic connection that creates brand loyalty. We video, podcasts, online editorial & magazines. Then with email & social ads with our agency
Seasonal Editions+Quarterly Journals
FOUR EDITIONS & FOUR SPECIALS
Life & Leisure is now four quarterly editions centred around the four seasons and broken into our four key pillars -
Nurture, Explore, Gather & Create. Each pillar will have it’s own annual journal dedicated to the theme broken into four seasons. The Journals print distribution will be 10,000 through our retail network, exclusive pre-orders from L&L Members and our own digital channels.
GATHER (SUMMER)
CELEBRATING FOOD OUR WAY
NURTURE (AUTUMN)
HOLISTIC WELLBEING OUR WAY
CREATE (WINTER)
LIVING STYLISH OUR WAY
EXPLORE (SPRING)
MAKING MEMORIES OUR WAY
Who is our
audience?
HOT OFF THE PRESS!
MARCH 2025 CINTA INSIGHTS SURVEY
Our first party data survey
(200 phone & 1,000 email responses)
96% ARE 35-64 YR FEMALE
THEY LIVE MOSTLY IN ORDER AUCKLAND CANTERBURY WELLINGTON WAIKATO
CENTRAL OTAGO / QUEENSTOWN
46% HOUSEHOLD
INCOME 150K+
Craving less screen time, more hobbies and pursuits.
79% regard their interests as exercise, cooking/dining out and gardening.
64% are focused on ways to improve their health & wellbeing with 67% planning to spend more on it in the next 12 months.
They love connecting with nature with 77% enjoying spending time outdoors.
69% plan to book domestic travel and are more focused on experiences that make memories rather than flop and drop.
Home and garden is their haven with 75% planning to spend more money on their house and garden in the next 12 months.
66% choose to spend discretionary income on gifts for others that are good quality and have an authentic story.
Life & Leisure Our Way
We have created these editorial led content bundles as your way to get native content/sponsored content focused on performance.
Founder Feature Meet the Maker Resident Expert The Explorer The Foodie
MAGAZINE
8 page feature story includes professional photography and the story written by our editor. Doesn’t include commercial use of the photos.
VIDEO
90 second feature film shoot by our in-house team and distributed on YouTube. Travel not included.
DIGITAL
Online article would include feature film embedded and backlinks plus Feature Video Post in L&L Insider eDM
PODCAST
Video podcast episode (30mins) on Our Way of Life with social video reel.
META AD CAMPAIGN
Social Ad Campaign with PH Digital of feature film with a $500 Meta ad spend.
MAGAZINE
2 or 4 page feature with supplied photography (must be shot by a professional photographer) and the story written by our editor.
VIDEO
30 second Inside L&L video reel using phone video and photos in a list ‘How to do XZY’ and voiceover.
DIGITAL
Online article can add brand video and backlinks plus Video MREC in L&L Insider eDM
PODCAST
Video podcast episode (15mins) on Our Way of Life with social video reel.
META AD CAMPAIGN
Social Ad Campaign with PH Digital of video reel with a $250 Meta ad spend.
MAGAZINE
1 page column written by your subject matter expert. Segments available: Interiors
Gardening
Financial Advice
Travel
Health & Wellbeing
DIGITAL
Online article with backlinks plus MREC Post in L&L Insider eDM.
PODCAST
Video podcast episode (15mins) on Our Way of Life with social video reel.
META AD CAMPAIGN
Social Ad Campaign with PH Digital of podcast video reel with a $150 Meta ad spend.
MAGAZINE
2 page travel feature with supplied photography (must be shot by a professional photographer) and the story written by your subject matter expert.
VIDEO
30 second Inside L&L video reel using supplied professional video with subject matter experts voiceover.
DIGITAL
Online article can add brand video and backlinks plus Video MREC in L&L Insider eDM.
META AD CAMPAIGN
Social Ad Campaign with PH Digital of video reel with a $150 Meta ad spend.
Please ask us for examples as we are creating new elements every season
MAGAZINE
2 page feature in the Gather section with the other recipes, includes one page Seasonal Showcase about the product with second page a styled food flatlay photo and recipe by our resident foodies. Plus a feature in The Gathering
VIDEO
30 second Gather recipe video reel shot in our film kitchen with brand recognition by foodie at the start. “Today we are using .... which we love because...”
DIGITAL
Online recipe article can add brand video and backlinks plus Video MREC in L&L Insider eDM
META AD CAMPAIGN
Social Ad Campaign with PH Digital of video reel with a $150 Meta ad spend.
Life & Leisure Our Way
Reach: 280,000 estimate
Inside L&L Series - 30”
Edited from supplied footage, photos and voiceover $50 Meta Ads.
Supplied Reel - 30”
Subject to approval based on quality and content $50 Meta Ads.
Bespoke Video Reel - 30”
Our digital team come to your location (travel not included) $50 Meta Ads
Mini-feature film - 90”
Our cinematography team shoot and edit, incl. Blackmagic, lighting, drone (travel not included) $50 Meta Ads. Full commercial license to re-use.
Launching June 2025
Life & Leisure Our Way Video Interview 15min interview with Sarah and/or Lucinda - subject to approval.
Podcast Host Read Ad
150 words ‘word from our partners’
Season Pillar Sponsor
Sponsor Create, Gather, Nuture or Explore pillars with a host mention pre and post and logo on all digital.
Reach: 28,000
1st Brand Feature
Above the fold. Includes GIF of three photos with website link and 50 words.
Online Article
Add an online article to our L&L website for great SEO with backlinks.
1st MREC
Includes GIF of three photos with website link and 15 words Only 2x newsletter available. Video GIF 10% loading.
1st Banner 2nd MREC
Includes GIF of three photos with website link and 15 words. Only 2x newsletter available. Video GIF 10% loading.
2nd Banner
2nd Brand Feature
Above the fold Includes GIF of three photos with website link and 50 words. Video GIF 10% loading.
Bespoke stand-alone email newsletter (one a month)
Content Production Planner
Inside L&L Series - 30 seconds
Supplied Reel - 30 seconds
Bespoke Video Reel - 30 seconds
Mini-feature film - 90 seconds Life & Leisure Our Way Video Interview
Podcast Host Read Ad
Season Pillar Sponsor L&L Insider eDM Bespoke eDM
Founders Feature (Requires Editorial Approval)
8 page feature and online article, mini
Estimated Reach: 725,000
Meet the Maker
2 page feature and online article
4 page feature and online article
Plus: Video reel and video podcast, video MREC eDM and $250 Meta Ads.
Estimated Reach: 655,000
1 page column and online article, video podcast, MREC eDM and $150 Meta Ads.
Estimated Reach: 375,000 Total Va ue $9,494
Total Value $13,000 (2 page) $18,950 (4 page) The Explorer
- 2 page feature and online article, video reel, video MREC eDM and $150 Meta Ads.
The Foodie
- 2 page feature with recipe and Gathering feature, online article, video reel, video MREC eDM and $150 Meta Ads
Estimate Reach 585,000
Total Va ue $12 299
2025/26 Print Planner
Product or Experience Value Exchange
MARKETING BUDGETS CONSTRAINED?
We get it! And we have a solution to get marketing for a lot less!
GIFT WITH PURCHASE OR MAJOR PRIZE DRAW
Four times a year we do ‘Gift with Purchase’ campaigns and a major pr draw campaign for our L&L Collective membership drive.
Gift with Purchase - 100 items valued at $100 = $10,000 marketing.
Up to 4 products running consecutively at a time
Book Giveaway - 50 books at $50 = $2,500 marketing
Prize Draw - One major prize valued over $5,000 = $5,000 marketing
Exchange includes not just the marketing value from our media kit (casual rates only apply), but the additional reach through our channels.
Marketing campaign budget to be used after the GWP or prize draw has run and can only include one print product that isn’t a premium position and excludes partnership bundles and mini-feature films. Lead in time from booking of 12 weeks to launch and subject to availability.
In August 2024, experienced broadcaster, Sarah Perriam-Lampp and established magazine editor, Lucinda Diack purchased NZ Life & Leisure to add to their stable of brands and production house.
ho are hat we we? bring.
20 years of premium print publishing experience with Lucinda’s editorship of homestyle, latitude and author of architecture and design books.
15 years of video production and radio experience with Sarah’s film production company and podcast studio.
Viv brings over 30 years experience each in magazine partnership sales and ideation campaigns working with Klaudia previously at Kiwi Gardener.
Our in-house experienced videographers for video series collaborations. We also have a dedicated video podcast studio.
With our in-house editors, designers, videographers, audio production, digital and social media marketing expertise we offer end-to-end content creation campaigns.
We have a strategic partnership with PH Digital for boosted digital campaigns and comprehensive reporting.
Viv Montgomerie Partnership Manager
Sarah Perriam-Lampp (right) & Lucinda Diack Owners, CountryWide
Nick Macintyre Podcast Producer/ Videographer
Klaudia Krupa Art Director Elle Perriam Digital & Social Media
Lucy Wilson Commercial Intergration Josh Morgan Cinematography
How to work with us
We specialise in content creation in collaboration with our clients.
Our process is for a discovery call to understand your business strategy and goals, before presenting the challenge to our ideation team.
We then present you with three options of campaign ideas to suit your budget, style and performance targets. Life & Leisure is now far more than a magazine!
Set up a time to plan together or if you know what you are after simply call or email Lucy Wilson. lucy@countrywidemedia.co.nz +64 21 112 7770
