PURA ANADA NATURAL BLACK MASCARA £14.50, https://liveinthelight.co.uk “Hypoallergenic, ph balanced, paraben-free, gluten-free, mercury-free and formulated with eco-cert approved ingredients – what’s the catch? There doesn’t seem to be one! I was a touch sceptical at first, but I’m actually rather impressed with it. The formula is silky when wet and completely matte when dry. Although I didn’t put it to the test of crying and have no skin allergies, I can confirm that it’s smudge-proof, builds well without getting claggy and was very kind on my eyes.” – Beth Morton
PERRICONE MD NO MAKEUP EYESHADOW £30, www.perriconemd.co.uk “In the spirit of full disclosure, I did not get this No Makeup concept initially. But having tried it, I’m more than a convert, I’m an addict! The light-reflecting pigments provide a soft, satin finish while the serum texture formulated with acyl-glutathione means it glides on and blends like a dream. It didn’t crease and my eyes looked brighter. It also acts as a great base for a bolder eyeshadow look, but works just as well on its own for subtle everyday wear.” – Kelly Andrews
OPV LOOSE PIGMENT £8.50, www.opvbeauty.com “I’ve never tried loose pigment eyeshadows before and was sceptical when these first arrived in the office, but after just one application, I was hooked! These highly-concentrated products are easy to apply and are vegan and cruelty-free – a huge bonus. I love how you can create a soft and subtle look or build up the product for more glam.” – Olivia Gibson 80
EYEKO LONDON LIMITLESS EYESHADOW PALETTE £25, www.lookfantastic.com “Shimmering champagne gold is the most subtle of this palette’s six-shade collection, creating a soft, glowing look that I loved. While those looking for a bold, striking look, will adore the darker brown options. The other shades are red/gold inspired and all suited my skin tone perfectly. Each hue is easily blendable and all work well as a subtle daytime or standout evening look. They’re long-lasting and after a full day, my eyes still looked fabulous.” – Melissa Barker
YOU CAUGHT MY EYE! We put together some gorgeous weddingday eye make-up looks using the newest launches to hit the shelves ICONIC LONDON GLAZE CRAYONS £24, www.iconiclondon.com “I’m always on the lookout for pigmented eyeshadows that are quick and easy to apply, and this dual-ended product didn’t disappoint. On one end of the stick is a creamy crayon that glides over the eyes and blends out beautifully, then flip the product over to find a non-sticky glitter liquid that stays on all day – it’s the perfect duo!” – Olivia Gibson DECK OF SCARLET OVER-ARCHING BROW KIT £34, www.deckofscarlet.com “This fab new kit has everything you need to create the perfect brow. I won’t lie I panicked slightly when I opened it up, not knowing where to start, but the super-helpful folk at Deck of Scarlet have included a stepby-step how to on the reverse, so all was well. The final look is subtle and totally natural, the perfect complement to a bridal make-up look. The highlight for me is the sculpting wax. It held my brows in place all day without leaving them feeling greasy or crunchy – both of which I’ve experienced with other products!” – Kelly Andrews
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