Courtney Hughes- visual appendix

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VISUAL A P P E N D I X // C o u r t n e y

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Abstract

In this essay, I am going to talk about how Graphic Design can effectively tell stories and meanings without the use of words, through logos and how effective they can be on us. To start off with, I will research and analyse successful well known brands of my choice being, Apple and IBM. I will be looking at the effectiveness and the meanings behind the logos and how they initially work and how they have been so acknowledged within the Graphic Design industry.

Visual research question

How well can I create a new logo brand based on hidden meanings and simplicity?

Aims and Objectives

After researching into logos, I have decided to recreate my own brief focusing on what I believe creates a successful logo. This being uniqueness, simplicity and remembrance. To overcome this, I looked back into my essay and thought about the hidden messages behind logos and how they worked so successfully.


Keywords Simplicity Remembrance Unique Versatile

Methodology I thought about recreating a new brand of my choice, with a logo that has a hidden meaning behind it. Evidently, this is a successful marketing key to create remembarance to us. I want to create something that is easily regignizeable. To do so, I will look into existing organizations that potray this through their logo. I will research and collect together a few of my favourite logo brands, analyising the techniques used to help create my own successful logo. I will create a vareity of logos, expoloring different products that I could recreate my own brand.

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Basketball

Ice Skating

Sauce

Hockey Type of food? simple, fruit, sauce, meat, drink

Football, redesign football city logo

Sports

Shoes

Company

Food Bags

Topshop

Urban Outfitters

Resign own fashion brand for?..

Mango

Zara Clothes

What will I create?

Mind Map

Fashion

Apple

Campaign Fashion

New or existing?

Redesign logos that already

IBM

Social Media

Existing logos

Health

Sony

To do so, I have created a mind map with a selection of ideas to help me decide what I want my logo to be based on. I created a simple mind map because I already had a clear idea what I wanted my logo to be. I have decided to to base my idea around food, as I feel I can come up with a large variety of sketches for this.

Tech

Redesign my own tech

Facebook

Apple

Redesign? Wacom

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Racism

Samsung

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Sketches Here, I have created a wide selection of sketches, playing around with different typefaces and objects. I decided to stick mainly around food, as I felt my sketches worked best. I tried to stick to my 4 key words, making sure my designs are unique, and simple, so they are easily remembered. My favourite 4 being the tomato, citrus, fast and coffee. I will bring these 4 designs forward, creating a more clean design using illustrator. I believe these 4 logos are suitable.

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More sketches

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offee

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Overall

Now that I have recreated my 4 chosen designs, I feel my designs now look a lot more versatile. Each design has its only way of representing the product it is selling. However, I feel some are stronger than others. I believe the tomato logo, selling ketchup is my strongest. My idea is to create the words in the shape of a bottle then to have the tomato as the actual logo, simple and easily remembered.

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Finished logo Overall, I have created a logo for ketchup sauce. The logo found on the packaging is a set of words spelling out Ketchup Sauce in the shape of a bottle. I wanted the font to look simple and elegant but unique at the same time. However, one of my key objectives was to create a logo that is easily remembered. I thought about creating a smaller logo that will be mainly regognized by the audience. a simple tomato. Its simple, bold with a primary eye-catching red.

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