Y C N /COURTNEY HUGHES.
Tell me about The Saucy Fish. Existing packaging Redesigning Research My idea Thumbnails My creations Final mock ups My final ideas Stickers Finals Advert Conclusion
THE SAUCY FISH CO.
Their story.. After having a brief look on www.saucyfishco.com, I came across some background information about the company that I felt would help me progress their packaging. ‘Like all good stories, it starts at the end- happily ever after. The girl gets the guy, the fish gets the sauce. They’re amazing together. Sauce and fish dynamic duo - have rescued many a troubled tea-time. We’ve united the world in a love of saucy fish. Well, almost.’
The Saucy fish is a very known, sucsessful fish company, selling a variety of fantastic flavours, without the hard labour. The saucy Fish made cooking fish a lot more easier for fish lovers, making cooking fish from ‘meh’ and ‘hmm’ to ‘WOW’. The companies aim is to brighten up the customers weekly shop by creating something that doesn’t just look delicious but cooks and tastes great. It worked out a treat! The Saucy Fish co started off in Grimsby where they put their skillful chefs to work. Scouring the world for the right fish and flavour pairings to tickle our taste buds.
After having a scan through the website and history of the saucy fish, I’ve become familar with the style and colour scheme. It’s vibrant and bold, which will make the brand stand out the most. They also seem to have a frequent style in their packaging, which has been voted as the top 20 coolest brands of 2014/2015. So why isn’t this product selling to everyone?
So why isn’t this product selling to everyone? I have been asked to recreate Saucy fish packaging so it suits everyone, not just 45 and over, because everyone should enjoy the delicious, saucy satisfactory, right?
s5 nd a 01 r 2 / B 4 ol 201
CoARDED AW
Saucy Fish packaging
Using the Saucy Fish co website, I found a numerous selection of current packagings that are used to store their product, which I found quite clever. Again, the company has stuck to the vibrant colours, specifing each colour to a certain type of fish. I believe this idea works well, as a returning customer, not only will the vibrant colours stand out on the shelf, but it will make shopping for the buyer easier having the types of fish colour-coordinated. So they could just simply walk over, find the colour without having to read the packaging, great! The packaging found is all see through because the company want the customers to see how fresh the product is that they are buying- the fish says it all!
Current merchandise
ion of t c e l e s l smal Saucy co fish and ndise mercha
After looking closeley at the packaging, I thought that maybe a range of fish targeted at younger kids may pull in mothers to look at the product. The company want to make meal times quick and easy, so who wants to faf around cooking 4 different meals at once, when saucy fish can be suitable for everybody at the end of a hard busy day? I am rather fond with the vibrant colours used, as this will stand out mostly on the shelfs. However, although the packaging itself is sucsessful and rated one of the ‘coolest brands’ I thought that maybe if I were aiming this to younger people below the ages of 34, why not make the packaging more interesting to a younger target audience? Why not have it aimed for people at younger ages with busy life-styles, like kids, students? I thought about different ways I could do this. Each type of fish, flavour etc has its very own colour. So, i thought about how I could make student, kids products reconizeable to them. How it will sit on the shelf in a supermarket and attract to that younger audience, keeping the colour range and bold, simpleness.
ReDesigning. To start off, I thought I would redesign the current merchandise that is on sale, to give myself a feel of how the packaging is created together and if any ideas pop into my head as I draw up some simple thumbnails. My first idea was just a simple idea of redesigning the original box but creating more windows because it was specified that the main idea is to let the fish talk. So, I added one square window and the top with 2 rectangle ones on either side with a wave affect, as if the fish is still actually in the sea, fresh! However, I found this a little boring, myself being a young adult I thought about maybe what I would like to see on the box, as the brief intentions are to aim the product at younger people.
I then decided to change the shape of the box, creating a more subtal shape with more colour on it, so the product stands out the most on the shelf. However, again I wasnt happy with the final result. I then thought about the logo, the fish being a main part of the brand. I thought about maybe recreating a box in the shape of the fish that the logo has. This then is more effective to younger people and it sells the logo off from being far away.
Simple yet effective with the use of bold
The Saucy Fish, regignizeable and fun
Before moving onto something new, I gave the last 3 designs a second chance and redesgined them on Photoshop as a 3D design, adding lighting and shading to create that real effect. I have stuck to the briefs requirements, the colours and logo the same, keeping that bold effect so the product stands out on the shelfs in a supermarket. I thought about how the product inside can be easily accest. By overcoming this, I have added hard plastic covers, that can be easily opened but also keeping the product inside safe. the 2 yellow and pink fish designs I have created, i thought I could do the same on these designs, with easy accesiable openings at the top, pulling from the front of the fish first. However, the designs are a litlte dull and near enough the same as the the original packaging that is currently on sale. I want to create something that appeals to everybody, something that will be useful, so it fits around peoples busy lifestyles. As this is the organizations main aim to their product, they have already created packaging now that provides this. The foil bags that go straight into the oven and the simple, easy boxes protecting the product. So what can I create to help this product be even more successful? I will go back over the brief again, so I have a more clear understandment on the clients needs. As stated above, the main idea of this product is to be bold but without any unnecessary packaging. The product needs to be seen, as the company feel the product does all the talking.
Redsigning origial box templates
The logo and colours should stick around the original design. The product must be suitable for person pre-family households aged under 34, that fits with their busy lifestyle. The packaging must be recyclable and lightweight. Finally, the packaging I produce but be designed so that it uses the shelf space as effiently as possible. Now that I have gone back over the brief and had a play around with their boxes. I have decided to bring forward the fish box design, as it can be kept bold, small, recyclable and suitable for people under the ages of 34.
After looking into the saucy fish and co
marchandise, it gave me a more positive flow to the work currently on sale. From my own view, the merchandise itself is a very successful brand, with the use of colours and style, presenting the fresh food off in the most simplified way, letting the food do all the selling. However, The Saucy Fish co are looking to broaden the target audience, so everyone can enjoy the product! To do so.. I thought about maybe making a set of Saucy fish aimed at younger kids because I believe this will also target to younger adults if something is suitable for the whole family- since one of your aims is to create something easy to fit around peoples busy lifestyles. But how can I create something new and fresh to kids that will
To help me progress onwards, I’ve decided to create a mind map, coming up with any words related to fish that I feel kids may enjoy seeing on the merchandise, just to give me a further idea.
•• • Tiger Shark • Sea Bass•
Box designs
I have brought forward the fish design that I have previously designed and created a selection of thumbnails. I thought to make this product stand out the most, a packaging that is suitable and fun for kids. Something that can be sat on the supermarket shelf and appeal to kids, whilst with their parent/gaurdian whilst shopping. As the main idea for Saucy Fish is to create something easy to fit around peoples busy lifestyles, what better to create something that is suitable for them and children, to make their cooking time a lot quick, without having to mess around picking different kinds of food for everyone at home. However, to do this I need to create something that is appealing to kids, but also encourages the buyer to want to purchase this product for their kid. First, I have focused on the box design
I have drawn up a few simple ideas to what I think will work best around the brief. I focused mainly on the fish found on the Saucy Fish logo, as then this is eaily regignized from far away, with the colours being kept the same. As i brought farward the first design, I thought about how the food inside can be easily accest but also appealing. My overall favourite design has to be the black box. i thought about creating a new brand for Saucy Fish that is aimed only at kids. I came up with adding Little infront of the name. So the company have 2 sets. The little Saucy Fish. the box is simple, bold and will be recylable. I have designed 3 windows into the box, so the product is most shown through waves because the product is so fresh. The fish outline will be a section of card that runs through the box, with maybe the ingrediets on or even a game for kids?
Final outcome I am happy with the final box designs. I have created 4 colours based on the original that will be different types of meals for the kids. I have kept with a simple design, that shows the fish off and is eye catching to children. I have also brought forward the ship I created on my previous box thumbnails and thought that maybe this could be a regignized simple for the kids product, keeping the fish as the main box design.
Ahoy there mateys!
Foil High in protein Bake low in fat
Bag Great for kids
SWEET CHILLI DRESSING SPECTACULAR ON S
2 fillets
270g
Ahoy there mateys!
Foil High in protein Bake low in fat
Bag Great for kids
SWEET CHILLI DRESSING SPECTACULAR ON SALMON
2 fillets
270g
Ahoy there mateys!
Foil High in protein Bake low in fat
Bag Great for kids
SWEET CHILLI DRESSING SPECTACULAR ON SALMON
2 fillets
270g
Ahoy there mateys!
Foil High in protein Bake low in fat
Bag Great for kids
SWEET CHILLI DRESSING SPECTACULAR ON SALMON
2 fillets
270g
Game illustrations When I created the ship, I thought about maybe creating some games with illustrations inside the packaging, 1 game for each of the 4 designs. This will draw in the younger audience, getting them to try all 4 types of fish Saucy Fish have to offer. My idea is to create this on the fish that will run through the box under the packaging, this is also a good way of putting the packaging to good use.
Final Outcome I have created 4 different games for each fish type box. I think these have turned out a success. Playful and bold, something that kids will love to see, whilst enjoying their little Saucy fish.
Ahoy mateys!
Hello Little Pirate! Oh no! Could you help us with these puzzles so the fish don’t escape?
hOW MANY LITTLE FISHES CAN YOU FIND? A
B
C
Argh matey! Can you help stick the treasures onto the map so we know what the treasure is?
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
Ahoy mateys!
Word Search
Can you help place th stickers in the correct place so we can find the treasure little fish?
Fish Starfish Pirate Map Saucy Ocean Ship Ahoy Treasure Seahorse Crab Anchor
STICKERS!
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
hdfhkofshytr g h f c b nh j u i o m l pokjhugyftdr sewavbhgyhnj dsawqzxcftgy hujkiokllpcvf ghnbjhgtyuyt hgbfvcdserwa qxzcvbnmhjkl opoiuytrewqa sdfghjklmnbv cxzasdfghjklp oiuytrghyjuki lopfrdeswawq sxcfvgbhkjhgf dsavgbhnhfre ghjyasdfghjkl zxcmnbvgftrd esyhjuikolpn hgyfthjhugbv cdresxcgypok lmnhbvtzaqw sdbgtyhuoxde
Ahoy mateys!
Ahoy mateys!
Can you spot the difference?
Make your way through the maze
Free stickers!
Now you’ve made in through the maze, can you draw whats in the chest? try be creative little fish!
nEXT.. I created backs for the back of the box, I made sure that the games were advertised clearly on the box.
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Hello Little Pirate! Oh no! Could you help us with these puzzles so the fish don’t escape?
hOW MANY LITTLE FISHES CAN YOU FIND? A
B
C
Argh matey! Can you help stick the treasures onto the map so we know what the treasure is?
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Can you spot the difference?
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Make your way through the maze
Free stickers!
Now you’ve made in through the maze, can you draw whats in the chest? try be creative little fish!
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Word Search
Can you help place th stickers in the correct place so we can find the treasure little fish?
Fish Starfish Pirate Map Saucy Ocean Ship Ahoy Treasure Seahorse Crab Anchor
STICKERS!
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
hdfhkofshytr g h f c b nh j u i o m l pokjhugyftdr sewavbhgyhnj dsawqzxcftgy hujkiokllpcvf ghnbjhgtyuyt hgbfvcdserwa qxzcvbnmhjkl opoiuytrewqa sdfghjklmnbv cxzasdfghjklp oiuytrghyjuki lopfrdeswawq sxcfvgbhkjhgf dsavgbhnhfre ghjyasdfghjkl zxcmnbvgftrd esyhjuikolpn hgyfthjhugbv cdresxcgypok lmnhbvtzaqw sdbgtyhuoxde
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
For more recipes to try at home set sail for The Dock at
TheSaucyFish.com
For more recipes to try at home set sail for The Dock at
TheSaucyFish.com
For more recipes to try at home set sail for The Dock at
TheSaucyFish.com
For more recipes to try at home set sail for The Dock at
TheSaucyFish.com
Sides of the box The boxes will have windows and either side of the packaging, showing the fish off inside. i have added waves onto the windows, to create that fresh feeling to the product. i thought about what would be suitable for adults with this product, so I wrote a few of the goodnesses Saucy Fish have to offer through their fish, to keeop their kids nice and healthy.
Ahoy there mateys!
Foil High in protein Bake low in fat
SWEET CHILLI DRESSING SPECTACULAR ON SALMON
Bag Great for kids
2 fillets
270g
For more recipes to try at home set sail for The Dock at
TheSaucyFish.com
Ahoy mateys!
Hello Little Pirate! Oh no! Could you help us with these puzzles so the fish don’t escape?
hOW MANY LITTLE FISHES CAN YOU FIND? A
B
C
Argh matey! Can you help stick the treasures onto the map so we know what the treasure is?
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Hello Little Pirate! Oh no! Could you help us with these puzzles so the fish don’t escape?
hOW MANY LITTLE FISHES CAN YOU FIND? A
B
C
Argh matey! Can you help stick the treasures onto the map so we know what the treasure is?
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
Ahoy there mateys!
Foil High in protein Bake low in fat
SWEET CHILLI DRESSING SPECTACULAR ON SALMON
Bag Great for kids
2 fillets
270g
For more recipes to try at home set sail for The Dock at
TheSaucyFish.com
Can you spot the difference?
Ahoy mateys!
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Can you spot the difference?
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
Ahoy there mateys!
Foil High in protein Bake low in fat
SWEET CHILLI DRESSING SPECTACULAR ON S
Bag Great for kids
2 fillets
270g
For more recipes to try at home set sail for The Dock at
Ahoy mateys!
TheSaucyFish.com
Make your way through the maze
Free stickers!
Now you’ve made in through the maze, can you draw whats in the chest? try be creative little fish!
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Make your way through the maze
Free stickers!
Now you’ve made in through the maze, can you draw whats in the chest? try be creative little fish!
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
Ahoy there mateys!
Foil High in protein Bake low in fat
SWEET CHILLI DRESSING SPECTACULAR ON SALMON
Bag Great for kids
2 fillets
270g
For more recipes to try at home set sail for The Dock at
TheSaucyFish.com
Ahoy mateys!
Word Search
Can you help place th stickers in the correct place so we can find the treasure little fish?
Fish Starfish Pirate Map Saucy Ocean Ship Ahoy Treasure Seahorse Crab Anchor
STICKERS!
hdfhkofshytr g h f c b nh j u i o m l pokjhugyftdr sewavbhgyhnj dsawqzxcftgy hujkiokllpcvf ghnbjhgtyuyt hgbfvcdserwa qxzcvbnmhjkl opoiuytrewqa sdfghjklmnbv cxzasdfghjklp oiuytrghyjuki lopfrdeswawq sxcfvgbhkjhgf dsavgbhnhfre ghjyasdfghjkl zxcmnbvgftrd esyhjuikolpn hgyfthjhugbv cdresxcgypok lmnhbvtzaqw sdbgtyhuoxde
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
Ahoy there Lit tle fish! Delicious flavour, minimum fuss- that’s out motto at The Saucy Fish Co. Since we set up we’ve made it our mission to make fish more enjoyable for everyone, bringing together great fish with super sauces and simple cooking methods like this foil oven-bake bag. Easy, peasy! OUR FISH To cook:
Remove the bag from the carton. Without opening, carefully separate the fillests through the bag and place foil-side down on a baking tray in the middle of a preheated oven. Allow enough room for the bag to double in size during cooking.
Oven-cook:
Fan oven: 170C/ Gas mark 5 for 18 mins. Leave to stand for 1 minute. Check the fish is piping hot before serving. Not suitable for microwave cooking.
TO SERVE
Gently shake the bag to coat the fish in the sauce. Cit along the length of the bag with scissors and remove the fillets with a fish slice. Pour the sauce over the fish and serve with stir fry veg or a simple salad.
OUR INGREDIENTS
Salmon (Salmo Salar) (Fish) (88%), butter (Milk), red chilli puree (1.5%), sugar, lemon juice, garlic puree, ginger puree, coriander, cornflour,salt, emulsifier (sunflower lecithin). Allergy Advice! For allergens, see ingredients in bold.
STORAGE
Keep refrigerated. Once open, enjoy within one day and don’t exceed the use by date. Freeze straight away and use within one month, once defrosted enjoy within one day.
Free games and stickers inside only 3 more games to collect
NUTRITION
Typical Values Energy Energy Fat of which saturates Carbohhydrate of which sugars Fibre Salt
per 100g cooked contains 1026kcal 247kcal 18.5g 4.3g 1.3g 1.0g 0.6g 0.3g
Our salmon is responsibly farmed in Norway or Scotland. While we’ve aimed to remove all the bones, please be careful just in case we’ve missed one.
Ahoy! Have you collected all 4 of our Little Saucy Fish collectable games? Ahoy mateys!
Word Search
Can you help place th stickers in the correct place so we can find the treasure little fish?
Fish Starfish Pirate Map Saucy Ocean Ship Ahoy Treasure Seahorse Crab Anchor
STICKERS!
cAN YOU HELP US FIND THE TREASURE LITTLE FISH?
hdfhkofshytr g h f c b nh j u i o m l pokjhugyftdr sewavbhgyhnj dsawqzxcftgy hujkiokllpcvf ghnbjhgtyuyt hgbfvcdserwa qxzcvbnmhjkl opoiuytrewqa sdfghjklmnbv cxzasdfghjklp oiuytrghyjuki lopfrdeswawq sxcfvgbhkjhgf dsavgbhnhfre ghjyasdfghjkl zxcmnbvgftrd esyhjuikolpnh gyfthjhugbvc dresxcgypokl mnhbvtzaqws dbgtyhuoxde
Inside this pack it contains 1 orange fish game, with free stickers and games. Help us go on an adventure to find the treasure and missing fish! We can’t do it without you. We have 3 other games to collect, look out for the pink, purple and green little fish!
The Saucy Fish Co. PO Box 613 Grimsby DN31 9FW
5 0 6 0 0 2 1 9 2 1 1 4 7 8 9 00 897 87 >
What will i do next.. Now that I am happy with the outcome of the boxes I have completed. I believe I have stuck to the briefs requests.
The first being, a 1-2 person pre-family household product that fits in with their busy lifestyle. i have overcome this by adding easy access flaps on either side of the box, so the packaging simply slides out the box, easy! The packaging has complemented the fish the best it could, 3 sterdy, plastic windows have been provided that are 100% recylable. The packaging is as small as it could be to fit the fish in, this is so the packaginging weighs a lot less and is all cardboard so it is 100% recylable adn easy to be transfered to different supermarkets, without taking much space. I have kept the packaginging bold and simple but effective for kids also. To do so, I have used the 4 main colours The Saucy Fish co use on their products. This being, orange, purple, green and pink. I feel my designs are humanized the companies outlook to others, creating a much younger product, which is then suitable for people around the ages of 5-14. I have chosen to do so because I feel the packaginging currently on sale, is a successful, bold layout. Me being the ages of 21, think the packaging is suitable for people my age, so why not bring out something for younger people, this will boraden the audience dramatically, having something that is suitable for younger children and elder people.
Since, the aim is to fit something around peoples busy lifestyles, what better way to have a product that is suited by everyone in the house. I am happy with the final pieces and feel they suit the clients needs and more.
However, my next mission is to think about how exactly I can get this producted promoted, how I get this producted seen by not only kids, but the parents also. I created a small mindmap, summarising up all the merchandise and promotional ideas that would be the most appropriate for this product. After thinking and researching different ideas, overall I feel stickers would be a great way of advertising this product. My idea is to create stickers using the colours I have used for each box for the kids products with the ship I have used on the front of the box. I will be sticking these onto the front of the original products that are currently on sale, the parents will see that not only is this product for themselves but is also great for kids. I also thought that because this product is new and that the stickers will only be temporary, that I want to create these stickers with a 20% off, to get the product going first. I thought this is a great idea of getting this product sold and out there.
Mock up stickers Here, I have created a selection of different types of stickers that would most be suitable for the products that are currently on sale to advertise the new set. I will bring forward 4 design then pick from one of the following.
20% Ahoy there matey!
Off with your next Little Saucy Fish purchase- terms and conditions apply.
20%
20% Ahoy there matey!
Off with your next Little Saucy Fish purchase- terms and conditions apply.
Off with your next Little Saucy Fish purchaseterms and conditions apply.
20%
Ahoy there matey!
Ahoy there matey!
Off with your next Little Saucy Fish purchase- terms and conditions apply.
20%
Ahoy there matey!
Off with your next Little Saucy Fish purchase This sticker gives the buyer their next purchase of The Little Saucy Fish
20%
Ahoy there matey!
Ahoy there matey!
Off with your next Little Saucy Fish purchaseterms and conditions apply.
20%
Ahoy there matey!
20%
Off with your next Little Saucy Fish purchase- terms and conditions apply.
Off with your next Little Saucy Fish purchase- terms and conditions apply.
Ahoy there matey!
20%
20%
Ahoy there matey!
Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
20%
Ahoy there matey!
Off with your next Little Saucy Fish purchase- terms and conditions apply.
Off with your next Little Saucy Fish purchase- terms and conditions apply.
Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
20%
Ahoy there matey!
Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
20%
Ahoy there
Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
20%
Ahoy there matey!
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20%
Off with your next Little Saucy Fish purchase- terms and conditions apply.
20%
Ahoy there matey!
Off with your next Little Saucy Fish purchase This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20%
Off with your next Little Saucy Fish purchaseterms and conditions apply.
20%
Off with your next Little Saucy Fish purchase- terms and conditions apply.
Ahoy there matey!
Final stickers I believe the final stickers suit the theme of the Saucy Fish style but also, fit well with the kids product.
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Ahoy there matey!
20% Off with your next Little Saucy Fish purchase
This sticker gives the buyer their next purchase of The Little Saucy Fish
Saucy Fish advert Now that I have created the new range and stickers to help promote the product, I still thought I could create something that little extra to really boost this new launch to the company. As I looked back over the Saucy Fish, I discovered an animated advert. With primary colours and a child-like theme for the family, I thought I’d like to challenge myself to recreate an advert for children only.
Storyboard Storyboard ideas for the childrens advertisement
Final advertisement I have produced a 20 second long advertisement, selling the new Little Saucy Fish range aimed at a younger target audience. I have shown the box designs and the new range in a fun, kidish way so it seems more appealing. I want this advert to be played straight after the current Saucy Fish advert that is currently on TV, so adults can see this also. Overall, I believe my final outcomes are a great sucesses and fit the briefs requirements. I believe the boxes will be a great hit for younger audiences, so the organization fits to everyones needs with their current range. The stickers are a great way of getting the range a great way of getting the product introduced, with the 20% offer to entise the audience. I think the advertisement finally gives off that little bit extra, so the new product has been advertised in the best way possible to both kids and adults/parents/guardians.