CIS Magazine Fall 2019 by Cowgirls In Style Magazine

Magazine

CIS Cow g irls In Style

fashion l rodeo l beauty l horses l fitness FALL 2019 Issue

FASHION ISSUE

Check out the latest Fashions for 2020

Cowgirls of Instagram

Meet Cowgirl Influencers of Instagram

Turquoise Fever

Checkout the INSP Series and beautiful pieces we found

Healthy Horse Tips CIS Insider •Latest Tack Style Classy horse tack •Cowgirl At Home

INSP Turquoise Fever

Healthy Horse, Happy Horse

Our newest section! Get that cozy, country Fall look for your home

@COURTNEYK AUP

Photo: Louis Bledsoe

Custom leather purses with a Western flair

In Every Issue September/October 2019

16 Letter From the Editor 18 E-Cowgirl Fall Decor

19 Extra Extra Turquoise Fever 20 Beauty Barn Fall Skin Care 22 Fashion Pick Ranch and Famous

24 Cowgirl Fit September Challenge

28 Cowgirl @ Home New home decor section

Cowgirls of Instagram

Turquoise from Wild Honey Turquoise

Featured

30 Stable Life 10 Healthy Horse Tips

86 Rodeo Runway New Fashions fo 2020 On the Cover: Heather Dufek Photo by: Southern Vibes Photography

18 32

Trendy Tack 32 Gorgeous Tack from The Glamorous Cowgirl Entertainment 36 Turquoise Fever JEWELRY 44 Turquoise by Wild Honey Turquoise What’s in your Handbag 52 Cheyenne Wilson Cowgirls Of Instagram 54 Meet some of the biggest Cowgirl Influencers of IG

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Boot Barn 2020 78 The latest fashions for Boot Barn

Watch for our Biggest Issue Coming in November! It’s our print NFR Issue! Featuring: • Miss Rodeo America 2019 Taylor McNair And So Much More!

In Style

COWGIRLS September/October 2019

Susan Gentry Founder Editor-In-Chief

Devanie Gentry Fashion Editor Contributors Judy Wright Cortney Flynn Devanie Gentry Ad Design Theresa Stockard Country Productions Photography Contributors Shannon McMillen Louis Bledsoe Advertising Landon Gentry Send editorial submissions to: editor@cowgirlsinstyle.com For Advertising: advertising@cowgirlsinstyle.com Country Productions P.O. Box 841 Washington, UT 84780 Email: info@cowgirlsinstyle.com

Art/Production/Layout Country Productions

A Cowgirl’s Voice...

Editor-in-Chief, Susan Gentry

appy Fall, Y’all! I think this might be my favorite time of year. It’s starting to cool off from the hot summer and the holidays are just aroung the corner. It’s also preperation for the National Finals Rodeo, our favorite event! With fall comes, fall decorating. We are very excited to announce that we are starting a new section called, “Cowgirl At Home.” This section will include home decor ideas that have a country and farmhouse flair. I think fall and winter are my favorite times to decorate. How many of you have started watching the new INSP series, “Turquoise Fever?” Well, we have the lowdown of the show and also introduce the cast to you. For three generations the Otteson family has been unearthing some of the most sought-after turquoise in the world. Turquoise Fever follows the clan as they battle inhospitable conditions and intense dangers from their base of operations in Tonopah, Nevada. It’s also our Fashion issue! This means we have the latest fashions from some of the biggest names. We show off the latest fashions from Boot Barn, Wild Instincts, The Glamorous Cowgirl, Twisted X and more! Meet some of the biggest cowgirl names of Ins-

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tagram! These women are influencers of the western lifestyle culture. We give you a little closer look at their Instagram stories! We also give you 10 tips on keeping your horse happy and healthy! Who doesn’t want that for their horse? It’s always a relief to know that your horse is not only healthy, but happy. Can’t wait to see you all next issue as it is our favorite issue of the year! Our print NFR and Gift guide issue! Until then... We hope to see you all on the trail!

Susie

Susan Gentry Editor-In-Chief

e -Cowgirl

Cowgirl Blogger |Devanie Gentry

Fall Decorating

by: www.sincerelyjean.com

DIY Fall Rustic Mason Jars

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Turquoise Fever

Extra Extra

Watch it on INSP Wednesday, at 9pm ET. Turquoise Fever follows the Otteson family of Tonopah, Nevada, as they mine for turquoise in the unforgiving Great Basin Desert. They risk blistering heat, dangerous explosions, and treacherous slopes in their quest to unearth the elusive blue stone. For three generations the Otteson family has been unearthing some of the most soughtafter turquoise in the world. Turquoise Fever

follows the clan as they battle inhospitable conditions and intense dangers from their base of operations in Tonopah, Nevada. For more information go to page https://www.INSP.com/

Fall 2019 | www.cowgirlsinstyle.com | 19

Beauty Barn

FALL We all know when the cooler weather comes, it can take a toll on our skin. Here are some tips on keeping your skin, soft, glowing and healthy this fall and winter season. The Pantene Pro-V Aqua Hair Care Discover the lightweight nourishment collection with zero residue and zero weight. Panteneâ&#x20AC;&#x2122;s Aqua Light 2 Steps to achieving lightweight nourishment for your hair. www.pantene.com

SKIN CARE Lightweight, oil-free gelcream provides 24 hour hydration and protection from external aggressors that strip skin of hydration. garnier.com $5.99

3-in-1 Moisturizer made with Rose Water nourishes skin, leaving it feeling soothed and hydrated. It can be used during the day as moisturizer, as a night cream, and also as a facial. garnier.com $11.99

Fall 2019 | www.cowgirlsinstyle.com | 21

CIS Fashion Picks

Bell Bottoms from Ranch and Famous. I have found my new favorite!

These are some of the most comfortable and flattering pants I have ever owned. Love how they fit and how they feel!

Devanie Gentry Fashion Editor

s t n a P m o t Ranch Famous t o B Bell Ivory Cheetah Bell Bottoms $34.99 ranchandfamous.com

L&B Camo Denim Stretch Flare Jeans $48.00 ranchandfamous.com Stampede Bells $24.95 ranchandfamous.com

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Fashion Pick I ordered two pair of these bell bottom pants from RanchandFamous.com and was a little nervous about how they would look and fit. But, I want to tell you that these pants will look good on any figure. The tight, skinny fit at the top with the belled out bottom completely gives your legs that long, lean look. And they are so comfortable. They look good with a pair of boots, or your favorite heels. Dress them up or down. The perfect look!

L&B Flare leg jeans with Leopard Inserts $44.99 ranchandfamous.com

L&B Snow Leopard Circle Bells $48.99 ranchandfamous.com

Fall 2019 | www.cowgirlsinstyle.com | 23

Cowgirl Boss

Instagram Challenge

Having a time trying to figure out Instagram? We can help! Join the challenge and make it work for your business! By: Susan Gentry

rying to figure out Instagram and getting fed up with how to be noticed, or what are hashtags all about, or why do people follow me, then unfollow? It can be a never ending frustration when you think you might have the hang of it and then, bam... your followers are decreasing. Or, maybe you don’t know where to start and are confused by it all, but you want to get it going for your business. Well, I am here to help! First of all, Instagram can be huge for your business! I have always been a Facebook type of gal. I didn’t really see the importance of Instagram and didn’t really feel like showing off a bunch of photos. I thought my Facebook page would be enough to do business, but I was neglecting the fact that Instagram has another huge audience to explore. Instagram is so much more than just a bunch of pictures! Some of the things you will learn in the challenge is: • How to use hashtags • Creating an Instagram layout • What type of posts to use • Make your profile stand out 24 | Cowgirls In Style | FALL 2019

Join us for not only Instagram learning and fun, but a few prizes as well!

join the Instagram Challenge www.cowgirlboss.com

Follow our Facebook page at: www.Facebook.com/cowgirlboss www.cowgirlboss.com

Cowgirl Fit

Time to get ready for the Holidays!! Join our “Kick Off For the Holidays” Challenge!

oin us for our “Kick Off For The Holidays” Challenge! This challenge will begin September 16th and will include a 30 Day Challenge of motivation and accountablility. You will enjoy a Cowgirl Fit membership which includes: • Membership in our community • Access to community groups • Add friends • Access to our closed F.B. Group • Accountability • Motivation • Prizes! The best part... for a limited time, it’s only $5/mth to stay accountable and motivated. And you are included in our challenges which gives you the chance to not only get in shape, but win prizes along the way! Once you join for this low, low price, you will stay locked in until you end your membership! So you can enjoy this low price for as long as you remain with us. What better way to stay accountable and motivated, plus meet new friends, and win prizes! JOIN TODAY! 26 | Cowgirls In Style | Fall 2019

Stay committed and accountable with the Cowgirl Fit community! Join today!

More Information: Follow us on Facebook www.facebook.com/cowgirlfit www.cowgirlfit.com

Cowgirl Fit

Cowgirl @ Home

FarmHouse Style By: Susan Gentry

Bringing you country charm for your home and business woldengafamilyfarms

We are so excited to announce that CIS Magazine will be featuring Home Decor in not only our magazine, but our website and social media! Shop for the perfect country theme, accessory and much more in our store.

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We will be carrying such brands as Adams & Co. and more! You will want to order the one of a kind letter boards for sure! Every home should have one to bring out your personal quotes!

COWGIRL

At Home...

H O M E D E C O R W I T H A L I T T L E C O W G I R L C H A R M shop.cowgirlsinstyle.com

Stable Life -From EasyologyPets.com

10 Healthy

Keeping your horse healthy takes effort so to make life easier we’ve put together 10 quick tips to ensure your horse stays happy, healthy and safe. When people dream of owning a horse they focus on the long rides, the wide-open spaces and the feelings of freedom riding a horse can bring. But an unhealthy horse can’t give you any of those. And keeping your horse healthy takes effort. So to make life easier, we’ve put together 10 quick tips to ensure your horse stays happy, healthy and safe. Here they are...

. Choose a safe and comfortable environment: Your horse needs to be kept in an environment where they not only feel safe, but an environment that is also comfortable. Too many horses are left out in the elements, so providing them with a shelter and a stall is important. You can also use a run-in shed, or a grouping of trees which gives them the ability to protect themselves. A dry area to walk and stand is also important, grass, rubber mats, saw dust and even straw can provide good footing and a hoof healthy environment.

. Give Them Routine Exams: It’s important to have your horse checked by a vet on a regular basis. As close as you are to your horse and as knowledgeable as you are about them it’s still possible to miss things. Getting routine checkups will give you baseline information allowing you and your vet to keep tabs on any changes that occur.

. Routine Attention and Affection: Just like you and I horse’s need regular attention and affection for optimal physical and mental well-being. By regularly interacting with your 30 | Cowgirls In Style | Fall 2019

horse, you teach them to be patient and open to contact with other humans. This is important for them because it helps them with stress and anxiety. Plus, it makes it easier for your veterinarian to examine them, because they will be used to human touch and attention.

. Regular Exercise: Exercise is a vital part of your horse’s good health and if your horse is housed in a barn regularly scheduled exercise is a must. Regular exercise keeps your horse healthy, helps them relieve stress and allows them to expel pent up energy.

. Take Great Care of Their Hooves: It’s important to regularly trim and/or get your horse shoed by an experienced farrier. Every horse is different when it comes to hoof growth, so frequency may vary. But for most horses every 4-8 weeks is a pretty standard range for hoof trimming. It’s also important to tend to the hooves daily. Picking the hooves and keeping an eye out for any signs of cracking or thrush will help you stay on top of things.

. VCPR: By maintaining a Veterinarian-Client-

Patient Relationship, your veterinarian is better able to examine your horse and make timely recommendations related to your horse’s health and well-being. A good vet is worth their weight in gold and the sooner you can create a relationship with one the better.Additionally, when and if an emergency arises, you’ll know who to call.

Horse Tips

. Good Nutrition:Your horse’s digestive system was designed to process large amounts of fibrous foods on a regular basis. Hay and/ or grass is a must to keep their digestive systems running smoothly. If they are in need of a little energy boost, grain can also be added. Traditional mineral blocks, loose minerals or commercially available complete grain concentrates are perfect for supplying vital minerals. Fresh, clean water is also a must. If you followed tip #6 then you have a vet you can trust, who can also help guide you on any special nutritional needs your horse may have.

. Keep Vaccinations Current: Vaccinations when properly administered remain one of the most effective ways to ensure your horse stays healthy. Every time your horse gets sick it takes a tremendous amount of energy to recover. It can also put them at risk for more serious diseases. Your vet can give you a list of the most important vaccinations and tell you what your horse may be more susceptible to in your area.

. Keep Parasites Under Control: If you own horses, you know what a problem parasite can be. Untreated, parasites can quickly cause your horse to lose weight, develop a poor hair coat and even develop colic. The problem is that many commercial dewormers are now resistant to worms found in most pastures. Your vet can help you analyze your horse’s unique parasite risk profile and help you develop a plan.

Routine Dental Care: Your horses teeth are more important than you may think. And it’s absolutely essential to have your horse’s teeth checked at least once a year. A horse’s teeth continue to grow unless they are worn down by opposing teeth. And a horse’s top teeth naturally sit wider than their bottom teeth, so floating needs to be done in to eliminate the points that develop. Without regular dental maintenance your horse could develop problems that could lead to more serious problems like choke and colic. There you go, 10 easy to follow tip that will help you keep you horse healthy, happy and safe. Fall 2019 | www.cowgirlsinstyle.com | 31

Trendy Tack

www.glamorouscowgirltack.com

INSP Series

Turquoise Fever For three generations the Otteson family has been unearthing some of the most sought-after turquoise in the world. Kick off your boots and join a night of Turquoise Fever on INSP, Wednesdays at 9pm ET. Photos and article courtesy of INSP

ll that glitters isn’t gold...

Just north of Las Vegas a real fortune awaits. The unforgiving Great Basin Desert may not seem like an ideal place to strike it rich, but buried beneath the barren landscape is a treasure worth millions. The challenge is knowing how to find it. For three generations the Otte-

They’re de tonating explosives on treacherous slopes to the pressure of mee ting the demands of international buyers, and every day is a wild adventure and there is always a thin line be tween failure and success.

son family has been unearthing some of the most sought-after turquoise in the world. Turquoise Fever follows the clan as they battle inhospitable conditions and intense dangers from their base of operations in Tonopah, Nevada. From detonating explosives on treacherous slopes to the pressure of meeting the demands of international buyers, every day is a wild adventure and there is always a thin line between failure and success. “Turquoise Fever, like most of our original programming, features the triumphs and challenges of everyday heroes who courageously endeavor to carve out their way of life in America,” says, Doug Butts, INSP’s SVP of Programming. Turquoise Fever airs Wednesday nights at 9pm ET on INSP . (Cont’d ... )

36 | Cowgirls In Style | Fall 2019

Entertainment

Meet the Ottesons

TURQUOISE FEVER

Donna Otteson

Donna, the family matriarch, acts as the glue that holds the Otteson clan together. She works closely with her nephews Tony, Trenton, Lane, and Tristan and her brothers-in-law, Danny, and Tommy. Donna runs a jewelry business and owns claims in the Royston mining district alongside Danny and Tommy. Although she handles most of the business side, Donna never hesitates to join the men as they mine, and isnâ&#x20AC;&#x2122;t afraid to get her hands dirty.

Danny Otteson

As a second-generation miner, Danny learned everything he knows about the industry from his late father, Lynn Otteson. He continues to keep the tradition alive by teaching his sons, Lane and Tristan, everything his father taught him about mining. An expert turquoise prospector, he has walked thousands of miles in search of the precious stone. Danny shares the Royston mining claim with his brother Tommy and sister-in-law Donna.

Tommy Otteson

Although he wasnâ&#x20AC;&#x2122;t born in Tonopah, Nevada, like his brother Danny, Tommy spent most of his life mining with his late father, Lynn Otteson. He has passed on his knowledge of the mining industry to all ten of his children, especially his oldest sons Tony and Trenton, who turn to him for expert advice. He also enjoys mining alongside his sons-in-law, who married into the Otteson turquoise business. Tommy is an extremely skilled stonecutter and polisher.

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Tony Otteson

Tony is a third-generation miner who runs several claims with his brother Trenton. He learned the trade from his father, Tommy. When it comes to the business, he uses a systematic approach and takes responsibility for many of the moving parts in the mining process. From prospecting to polishing turquoise stones, Tony is exceptionally skilled at his craft. When it comes to creating family heirlooms that will be passed down for generations to come, the Otteson clan relies on Tony for impeccable results. Tony and his wife Emily have four children.

Trenton Otteson

Trenton splits his time between home life in Las Vegas and the desolate claims that he mines with his brother Tony. Trenton knows what hard work is all about and is a physically exceptional miner. He is an expert prospector and takes on every day with guts and gusto. Trenton is always there to encourage his brother when Tony worries about the business. He is married to JaKell, and together they have a son and a newborn daughter. Trenton also has two older sons from a previous marriage.

Tristan Otteson Third-generation miner and the youngest son of Danny Otteson, Tristan, and his brother Lane are rapidly learning the turquoise trade. The brothers recently began operating their first claim, putting a unique twist to the way they approach the family business. A deep thinker, Tristan more than most family members, is interested in the history of turquoise and the science behind its formation. He is married to Annie, and they have a baby boy.

Lane Otteson

Tristanâ&#x20AC;&#x2122;s older brother, Lane, is passionate about the family business. He takes in everything he can about mining turquoise from his father, uncle, and cousins. After obtaining his blasting license, Lane, alongside Tristan, devote the bulk of each day mining their very own claim. Lane always remains optimistic and tries to keep everyoneâ&#x20AC;&#x2122;s spirits up, even when they are striking out at the mines. Fall 2019 | www.cowgirlsinstyle.com | 39

Entertainment

TURQUOISE FEVER Emily Otteson

Emily Otteson enthusiastically embraced the turquoise business and lifestyle when she married Tony Otteson. Like her husband, she takes on numerous responsibilities to help the family, including online turquoise sales, managing social media accounts, and even joins Tony and Trenton on the mines. After losing her first husband to cancer, Emily is passionate about the safety of the job site.

JaKell Otteson

Trentonâ&#x20AC;&#x2122;s wife JaKell, often works alongside Emily, helping market the familyâ&#x20AC;&#x2122;s online business and managing social media accounts. With a background in fashion, JaKell keeps the Ottesons informed about the latest trends and emerging styles in the ever-changing jewelry industry. Her valuable input helps the Otteson family produce pieces that sell.

Catch Turquoise Fever on INSP, Wednesdays at 9pm ET. Photo courtesy of Brit West

Our friend, Brit West, owner of BritWest.net was asked to be in the third episode. We have featured some of her on the set photos! Turquoise Fever - Brit West

Photo courtesy of Brit West

Turquoise Pieces

By: Wild Honey Turquoise Co.

www.wildhoneyturquoise.com

wildhoneyturquoise.com

What’s In Your Handbag? Cheyenne Wilson - The Native Cowgirl www.thenativecowgirl.com

What’s in Cheyenne Wilson’s Handbag?

-Business Cards -Bex Sunglasses -Portable Charger -Nail File -Orbit Gum -Pen -Wallet -Mac Lip Gloss -Refresh Eye Drops -Shea Butter Hand Cream -Lancôme Dual Finish Powder 52 | Cowgirls In Style | FALL 2019

Fall 2019 | www.cowgirlsinstyle.com | 53

Cowgirls of Instagram

Stephanie Griffey By: Susan Gentry

Career Attorney and Cowgirl Instagram Influencer, Stephanie Griffey lives a busy rural life in Idaho. We caught up with her for a quick interview and a behind the scenes look of this wife, mother and Instagram mogul. 54 | Cowgirls In Style | FALL 2019

Stephanie Griffey

AKA @courtroomcowgirl FALL 2019 | www.cowgirlsinstyle.com | 55

Cowgirls Of Instagram

Tips on Growing Your Instagram Account? “Always wear a smile – literally and figuratively. -Stephanie Griffey

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Q’s and A’s CIS Magazine: Where do you live? Stephanie Griffey: Pocatello, Idaho CIS: What are your social media accounts? S.G.: @cour troomcowgirl @griffeylaw CIS: When did you star t your Instagram account? S.G.: In 2016, my first job out of law school was as a Public Defender. True to cowgirl form, I was too stubborn to mold into what ever yone other attorney wore, so I stuck with my cowgirl attire. I wore a mixture of cowboy boots, turquoise, fringe, leather jackets and wild rags with professional wear to cour t ever y day. Judges, Prosecutors, clients –they all noticed and talked about my unusual attire. Not long after I realized the impact it made on these people, I star ted sharing photos of my western-inspired cour troom attire on Instagram as “Cour troom Cowgirl” to reach a wider audience. Cour troom Cowgirl has since morphed into a platform where I share my horses, family and lifestyle too –something I enjoy much more than solely fashion. CIS: Tell us a little about your family? S.G.: My husband is Justin. He is from Kansas and we met at a National horse show in Blackfoot, Idaho the summer before I went to law school. When I first saw him, he did a backflip onto his horse and I asked for his number. He said no. Obviously, he came around. He is the nicest human I know. Justin owns his own wind turbine diagnostic and maintenance company, 300 Feet Wind, and works at wind farms all over the countr y to provide our world with clean energy. Justin and I have two children: Jace, our three year old son, and Jentr y, our 18-month old daughter. Both of them are especially fond of our western lifestyle. As a mom, it warms my hear t to see them love the western lifestyle as much, if not more, than I do. (continued...)

Justin and I have two children: Jace, our three year old son, and Jentr y, our 18-month old daughter. Both of them are especially fond of our western lifestyle. As a mom, it warms my hear t to see them love the western lifestyle as much, if not more, than I do. -Stephanie Griffey

Stephanie and daugher Jentry

Q’s and A’s

(cont’d...)

CIS: Are you an attorney? Could you tell us about your business? S.G.: I am an attorney. I own my own law firm, Griffey Law & Mediation, PLLC, where I specialize in equine law and mediation. At one point during a previous position as an Associate Attorney, I received an evaluation from a par tner who recommended that I spend less time with my horses and find a daycare that could care for my son later than 6:30 p.m.. Both suggestions were made so I could work later and longer. I q uit. A few months later, I went job hunting and hired myself. I star ted my own law firm so that I could have the flexibility to do what I love - horses - and have time with the people I love - my family. And it gets better because my law firm focuses on helping and educating the horse industr y that I so admire. By specializing in horse law, I target a niche client base. I am an atypical, untraditional lawyer and that’s just the way I like it. I’ve always been that way. I don’t often meet the horses that belong to my clients, but I feel like I know them, their medical issues, their training issues, their habit and their histor y. Horse rescues, mustang rehoming, horse therapy businesses and other philanthropic horse-related entities and causes are tied to what I do as an equine lawyer. I like to think my work goes beyond helping a horse owner with his/her legal issue; I’m helping the horse. I love that. That is my favorite thing. When I decided to become a lawyer, I never envisioned being a horse lawyer, but it is such a natural, perfect progression of my life that it astonishes, even me to this day.

would encounter with any job. CIS: Any tips or advice to those that are tr ying to grow their social media and how you built your Instagram following? S.G.: Always wear a smile – literally and figuratively. First, most of the photos you share of yourself should be of you smiling. It’s genuine. It’s relatable. People like smiles. Smiles make people smile. Just smile, okay? Second, and more figuratively, respond to all questions and messages with a smile –be a happy, kind, and caring human, even to the people you don’t know. I guarantee that if a stranger comments on your photo and, in turn, you make that person smile, he or she will come back for more. That’s the key to growing. CIS: What are your goals for the next five years? S.G.: My horse goal is to be a world champion. I have an amazing reining cow horse who is a father to my awesome barrel horse. I have big plans for both of them. My career goals are to 1) be a public speaker, educator, and leader in the industr y on horse law and 2) be a judge. Although some say I don’t have enough grey hairs to be on the bench, even in five years, a good grey hair dye can fix that.

CIS: Many people look at Instagram influencers as celebrities. What is your favorite thing about being an influencer? S.G.: Hands down, the friendships I have made. CIS: Least favorite? S.G.: I operate Cour troom Cowgirl as a business and income. And with that comes the common feelings and frustrations a person 58 | Cowgirls In Style | FALL 2019

Stephanie with husband, Justin, son, Jace and daughter, Jentry

FOLLOW Stephanie Griffey

@COURTROOMCOWGIRL

Cowgirls of Instagram

Sydney Jordan By: Susan Gentry

We get up close with Horse Trainer and Cowgirl Instagram Influencer, Sydney Jordan. She gives us a peek behind the Instagram story with her very own life story...

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Sydney Jordan

AKA @Syd_Jordan_

Cowgirls Of Instagram Photos: KShannon McMillen

Tips on Growing Your Instagram Account? “Be yourself. 10000% you. Interact with people. Be kind. Offer advice, help, compliments. Whatever.” -Sydney Jordan 62 | Cowgirls In Style | FALL 2019

“

Q’s and A’s

Photos: Courtesy of : Syd_Jordan_

CIS Magazine: Where are you from? Syd Jordan: I was born in Jackson Hole, Wyoming but grew up in Thermal, California. CIS: Tell us about your living arrangement... Do you live on a farm, ranch, acerage, city? S.J.: I grew up on a horse ranch in the deser t in Southern California. I lived on the outskir ts of a fairly large city. Shockingly, the horse community thrives out there and there’s a number of large horse operations. I graduated high school in 2016 and immediately left home to work and travel. I’m currently living in Sheridan, Wyoming and will be heading back to South Carolina shor tly where I have my training operation out of for a while.

CIS: Tell us a little about your family? S.J.: I am a second generation horse trainer, as both my parents train polo horses for a living. They were both born to non-horse families but somehow made their way to the horse business, of which they made their livelihood. Both of my parents played polo professionally, as well as raised and trained countless successful polo horses. I have a younger brother who is quickly becoming a pretty solid polo player. We’re hoping he smar tens up and goes to school rather than making a career in this business like the rest of us! CIS: How many horses, livestock, pets do you have. Tell us about them? S.J.: As of now, I personally own 12 horses, 3 mini horses, a mini donkey, 2 dogs, and a steer! travel with anywhere from 5-10 of those horses and my 2 dogs. The rest of my animals stay in SoCal with my mom where we have a boarding facility. We have anywhere from 40-90 horses there at a time as well as chickens, cats, dogs, ponies, etc. We’re basically old McDonald farm!

(continued...)

I am a second generation horse trainer, as both my parents train polo horses for a living. They were both born to non-horse families but somehow made their way to the horse business, of which they made their livelihood. Both of my parents played polo professionally, as well as raised and trained countless successful polo horses. I have a younger brother who is quickly becoming a pretty solid polo player. -Sydney Jordan

Q’s and A’s

(cont’d...)

CIS: When did you star t your Instagram account? S.J.: I star ted my Instagram for fun my freshman year of high school, never thinking it would reach what it has! CIS: Could you tell us about your business and how IG has affected that? S.J.: I train and sell horses for a living and instagram has been a great outlet for that. I’ve also met countless incredible people through this app who have helped me in more ways than I can explain. I’ve also received sponsorships that have helped further my success in the business. CIS: Many people look at Instagram influencers as celebrities. What is your favorite thing about being an influencer? S.J: I think my favorite part of it all is the people I get to meet and the connections I’ve made. I cannot be more grateful for all of that! CIS: Least favorite? S.J.: Can’t really say I have a least favorite. There isn’t really anything I don’t like! CIS: Any tips or advice to those that are trying to grow their social media and how you built your Instagram following? S.J.: Be yourself. 10000% you. Interact with people. Be kind. Offer advice, help, compliments. Whatever. Share what makes you happy in life. I simply posted pictures of my horses and what I do. Never try to be something your not to gain a following. I cannot stress being kind to everyone enough. Don’t feed into the hate or the drama. Just have fun with it!

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FOLLOW Sydney Jordan

@SYD_JORDAN_

Cowgirls of Instagram

Taylor Karl By: Susan Gentry

Wife, mother and Cowgirl Instagram Influencer, Taylor Karl shows us some of the beautiful Canadian landscape as she talks about her family, western lifestyle and her Instagram story...

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Taylor Karl

AKA @taymkarl FALL 2019 | www.cowgirlsinstyle.com | 67

Tips on growing your Instagram Account? “Find your niche, and be yourself! I learned quickly that people didn’t care if I was sticking to the trends, they loved to see the real life side of being a wife and mom, and I love that so much.” -Taylor Karl

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Q’s and A’s

Photos: Courtesy of @taymkarl

CIS: Where are you from? Taylor Karl: I was born and raised in Calgar y, Alberta, Canada. CIS: Tell us about your living arrangement... Do you live on a farm, ranch, acerage, city? T.K: About 8 months ago we moved from a little acreage back to a small town to have our second baby. We are now in the beginning prep stages of building our forever home out on the family ranch in Longview, Alber ta. CIS: Tell us a little about your family? T.K.: I met my husband Brad in high school. You could say he was my high school sweethear t! We will have been married for 4 years in September. We have two little boys, Wyatt who is 3 and Stetson who is 6 months. Wyatt is our animal lover, and Stetson is our wild man! We can’t wait to see where life will take them. CIS: How many horses, livestock, pets do you have. Tell us about them? T.K.: We have 33 horses, a border collie/Australian Shepherd cross named Bandit and 2 barn cats, Frankie and Freddie. Many of our horses have been in my husband’s family since he was a kid. My husband currently runs the family ranch as we finish some rebuilds and prepping for cattle next year. Our dog Bandit is his right hand woman on the trials! Bandit is almost 3 years old and was the wildest puppy you would ever meet. She is now so mellow and has found her calling in the mountains with Brad. Bandit is also Wyatt and Stetson’s best friend at home. CIS: When did you star t your Instagram account? T.K.: I star ted to grow my instagram about 3 years ago. CIS: Has it become a home business for you? If so, could you talk more about that? T.K.: It’s more of a side hobby. I’m a full time mom, but have loved finding my niche and an outlet to express myself, even just a little bit. I think it’s impor tant to feel like you have an identity outside of being a mom!

met my husband Brad in high school. You could say he was my high school sweetheart! We will have been married for 4 years in September. We have two little boys, Wyatt who is 3 and Stetson who is 6 months. Wyatt is our animal lover, and Stetson is our wild man! We can’t wait to see where life will take them. . -Taylor Karl

Q’s and A’s

(cont’d...)

CIS: Many people look at Instagram influencers as celebrities. What is your favorite thing about being an influencer? T.K.: The people I have met! From companies and brands, to other influencers, to just interacting with my followers. It’s so fun to see where everyone lives and to find a common ground with each other. I’ve made a few really amazing social media friends that I’ve never met in person, but I feel like we have known each other forever. CIS: Least favorite? T.K.: Keeping up with the algorithm, and trying not to compare yourself to others on Instagram. Always have to remember it’s still just an app! CIS: How did you get affiliation w/businesses? Fashion, or other products? Did you contact them or did they find you? T.K.: Both! I started with just sharing my own wardrobe pieces and tagging the companies, to having a few companies reach out to work together and then also reaching out to the brands that I loved and wanted to build a relationship with. So far it’s been really positive! CIS: Any tips or advice to those that are trying to grow their social media and how you built your Instagram following? T.K.: Find your niche, and be yourself! I learned quickly that people didn’t care if I was sticking to the trends, they loved to see the real life side of being a wife and mom, and I love that so much. Don’t get discouraged by the ever growing flow of “influencers.” You don’t need 10k followers to be an influencer. Strive every day to show up and be yourself! No matter the number, your followers will love you for that.

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FOLLOW Taylor Karl

@TAYMKARL

Cowgirls of Instagram

Dallas Bauer By: Susan Gentry

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Dallas Bauer AKA @babesnbarrelz

Dallas Bauer, originally from Spokane, Washington and now living in Arizona shares her life and love of barrel racing Also known as @babesnbarrelz on Instagram, you can now get to know her behind the barrels... FALL 2019 | www.cowgirlsinstyle.com | 73

Cowgirls of Instagram

Tips on growing your Instagram Account? “I think the two biggest things are to be honest and genuine.” -Dallas Bauer

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Q’s and A’s CIS Magazine: Where are you from? Dallas Bauer : I am originally from Spokane Washington CIS: Tell us about your living arrangement... Do you live on a farm, ranch, acerage, city? D.B.: Currently I am living in nor th Phoenix in the city and my horses actually live about 2 blocks from me down the road at a club that is on the Phoenix mountain preser ve with access to trails. I grew up having acreage and when I moved here we had to change it up due to wanting to be closer to the city and my job. CIS: Tell us a little about your family? D.B.: My family is ver y fun, suppor tive group of people. I have one brother and then my mom and dad, who all work in the family business. I am currently the only one not living in Spokane, but I manage to see them about ever y month or ever y other. We like to go on a lot of family trips together. CIS: How many horses, livestock, pets do you have? Tell us about them. D.B.: I have 2 horses and 1 puppy. My one horse ,Lacey is 5 years old and I got her when she was 2. It was the first horse that I trained myself for barrel racing. She is my fire cracker and I am hoping to have her be a rodeo horse in this upcoming year as we just star ted competing last year. Rumor is my 2 year old that I actually just got this spring as another prospect to train, and am hoping to futurity her in 2 years and eventually rodeo with her as well. She is the easiest and most natural talented horse I’ve ever had the pleasure of working with, so I am really excited! And that leaves me with my puppy who is 12 weeks old and is a black lab. His name is Baloo like the jungle book lol. He is a spunky, yet I want to cuddle with you type of dog. CIS: When did you star t your Instagram account? D.B.: I star ted my instagram account in Januar y 2017. I mainly star ted it because I felt like my personal account was filled with people who didn’t care about horses so I wanted a place that I could grow a following that loved horses as much as I did. I had no idea it would grow this much though. (continued...)

Photos: Courtesy of @babesnbarrelz

I have 2 horses and 1 puppy. My one horse Lacey is 5 years old and I got her when she was 2. It was the first horse that I trained myself for barrel racing. She is my fire cracker and I am hoping to have her be a rodeo horse in this upcoming year as we just started competing last year. Rumor is my 2 year old that I actually just got this spring as another prospect to train, and am hoping to futurity her in 2 years and eventually rodeo with her as well. -Dallas Bauer

Cowgirls of Instagram

Q’s and A’s

(cont’d...)

CIS: What type of business do you do? Has IG affected that and how? D.B.: I am currently working for a similar type of company that my parents run up in Washington, but I’m down here doing commercial security system sales for industrial and manufacturing buildings. But I did star t a small business selling Lightroom presets to my followers about 7 months ago. IG has made it possible to market to people all around the world by just posting a photo I love with a filter and having people falling in love with them. It is pretty cool to scroll through my feed and see people using my presets and the messages I get on how much people love them. I am hoping to expand off of just presets and provide more products to my followers! CIS: Many people look at Instagram influencers as celebrities. What is your favorite thing about being an influencer? D.B.: I mean I never thought I was going to have this many people following along and have an influence on the people who follow me, but my favorite thing is being able to communicate real life things to people with no fluff and have them appreciate the realness that I give them. I just love being able to be myself and speak my mind and have people provide their opinions, whether they agree or not. Basically, love star ting a conversation and making people think about their day. CIS:Least favorite? D.B.: The hard par t is having the people who obviously disagree with you, your training style whatever it may be. There are a lot of negative people as well on instagram that tr y to bring people down no matter how many followers you have. Just have to ignore them and know what you are doing is right and that you don’t need to listen to some person over the web tr ying to tell you other wise CIS: Any tips or advice to those that are tr ying to grow their social media and how you built your Instagram following? 76 | Cowgirls In Style | FALL 2019

D.B.:I think the two biggest things are to be honest and genuine. The more you are yourself and post captions that you are passionate about, the more people are going to follow along. I mean post the good and the bad, nobody wants to see the “highlight reel” as they call it. We all struggle, have bad days, self doubt put it out there because people love to be able to see they aren’t the only ones. And the last thing I would say is to post high quality photos with your iPhone or camera.

FOLLOW Dallas Bauer

@BABESNBARRELZ

Boot Barn 2020

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Boot Barn 2020

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Boot Barn 2020

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Boot Barn 2020

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Boot Barn 2020

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Boot Barn 2020

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Boot Barn 2020

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Rodeo Runway

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