Coyne Food & Nutrition Book

We're not just sharing recipes. We're feeding souls.

About Coyne PR

About Coyne PR

Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 175 talented minds now call Coyne PR – HOME. We have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.

It all started with food

Industry Experience

About Coyne PR’s Food & Nutrition Practice

Food and nutrition has been a cornerstone of Coyne PR since the agency’s inception more than thirty years ago. Our team’s recipe for success includes mixing seasoned specialists with a dash of creative thinking and a pinch of hard work. From launching new products and celebrating major milestones to counseling brands as they navigate significant challenges, let’s just say food PR is our bread and butter.

Coyne PR’s approach combines insight-driven strategy, cutting-edge creative and flawless execution to exceed our client’s communication goals, whether they are category leaders or challenger brands. Our fully-integrated approach leverages a mix of media relations, social media, influencer engagement and digital marketing to help drive brand awareness. In addition, we regularly call upon our proprietary network of registered dietitians and nutritionists to serve as authentic brand advocates. By immersing ourselves in our client’s business, we become a trusted extension of their communications team.

Integrated Communications

Coyne provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned, shared and owned channels. This includes deep experience in public relations, a dedicated social media and influencer practice and an award-winning content production studio.

Specialties

Brand Building

Product Launches

Corporate Communications

Business-to-Business

Internal Communications

Crisis/Issue Management

Corporate Social Responsibility

Diversity, Equity & Inclusion

Thought Leadership

Events & Promotions

Sponsorship Activation

Measurement & Analytics

Services

Public Relations

Earned Media Strategy

Media Relations

Press Materials

Message Development

Media Training

Competitive Media Audits

Bylined Articles & Op-Eds

Spokesperson Coordination

Editorial Calendars & News Bureau

Paid Program Integrations

Digital & Content

Branded & Digital Content

Video Production

PSAs

Website Design & Development

Advertising

Animation

CRM Integration & Email Marketing

SEO & SEM

Creative Mailers

Digital Display Ads

Social & Influencer

Brand & Content Strategy

Social Listening

Monitoring & Analysis

Community Management & Engagement

Social Media Advertising

Crisis Communications

Influencer Identification & Outreach

Influencer Negotiations & Contracting

Influencer Payment Fulfillment

Brand Immersions & Creative Briefs

Measurement & Reporting

You’ll flip for our case studies

Castello Cheese

The Castello brand tasked Coyne PR with driving awareness for its Havarti cheese, a smooth and creamy cheese imported from Denmark. With Americans staying home more than ever before, the Coyne team tapped into the popular Danish practice hygge and launched the “Hygge at Home” handbook to bring comfort, relaxation, contentment and delicious Havarti-inspired recipes and tips to consumers timed to National Hygge Day. For every download of the digital handbook, consumers received a coupon to purchase Havarti Cheese. The campaign included a strategic partnership with fellow Dane, chef and former Ladies of London cast member, Caroline Fleming, who offered up her hygge expertise and created original recipes featuring Havarti Cheese.

Canada Dry

Canada Dry Bold, with an extra kick of ginger taste, is not your grandma’s ginger ale. To support the launch, Coyne PR engaged a squad of fierce grandmas, like Baddie Winkle on Instagram and TikTok that embodied the “Not Your Grandma’s” spirit to share details of the launch with their followers. Mailers that featured the new flavor and other “Not Your Grandma’s” items including hot pink slippers, bedazzled pill cases and edgy cross-stitch kits were sent to media and influencers to drive additional awareness. And bold measures yielded bold results! Both media and influencers alike took to social to share the mailers and details of the new flavor including the ultimate embodiment of #grandmagoals, Kris Jenner!

Bai looked to Coyne PR to help optimize its partnerships across multiple verticals that reached its core demographic. For the sponsorship of the Tribeca Film Festival, Coyne offered exclusive passes to top-tier media including People, Delish, Good Morning America/ABC News Online, Cosmopolitan and POPSUGAR. To celebrate Valentine’s Day, Bai partnered with Flywheel Sports to put its own ‘spin’ on the holiday, hosting a Galentine’s Day event with actors Olivia Culpo and Cara Santana who took a ride with 70 media and influencers, on the eve of Valentine’s Day, to encourage them to show their love for fitness.

Core

To help reach media and consumers, Coyne PR helped develop a partnership with CORE Water and ClassPass including a CORE Hydration private media event and branded studio takeovers for consumers at top NYC fitness studios. The partnership also included promotion within the ClassPass app and blog and social media channels. Corresponding with the partnership, CORE Hydration hosted the “Find Your Balance” sweepstakes, where consumers entered to win a year of free workout classes.

Chiquita

Coyne PR implemented a multifaceted program across trade media, consumer media and influencers to drive awareness and engagement for Chiquita among many stakeholders, particularly around the areas of quality and sustainability. Coyne supported a host of programs, including communicating the brand’s sustainability progress through a unique A/R experience with Shazam, partnering with the American Cancer Society to launch pink stickers and identifying newsjacking opportunities to integrate the brand playfully and seamlessly.

Snapple

To grow cultural relevancy with a new and younger audience, Snapple collaborated with Chicago streetwear designer Joe Freshgoods to create some of the best merch on Earth. Joe brought his design concept, “The Corner Store Was My Gift Shop,” to life with Snapple in the form of a co-branded pop-up retail experience in New York where fans could snag a custom bottle label and exclusive, limited-edition Snapple x JFG merchandise. To drive buzz for the collaboration and one-weekend-only pop-up shop, the Coyne PR team seeded VIP kits, with invites to a preview of the pop-up, to Joe’s friends and family, influencers and top-tier media outlets.

Del Monte Foods

Del Monte turned to Coyne PR to build the crisis communication strategy and readiness for the company from the ground up, developing an actionable crisis manual addressing the broad range of issues facing the brand. Coyne PR’s ongoing support includes communications strategy, message development, media relations and stakeholder communication.

Chef’s Cut

Coyne PR supplemented new product outreach and innovative editor events with athlete endorsement deals from Boston Red Sox slugger David Ortiz to PGA Tour Pro Kyle Reifers to deliver hundreds of millions of media impressions for Chef’s Cut Real Jerky.

Eggland’s Best

Eggland’s Best, the No. 1 branded egg in the United States, looked to Coyne PR to elevate awareness and trial as well as deliver the message of superior nutrition, quality and taste compared to ordinary eggs. Coyne hatched a multifaceted approach that encompassed top-tier media engagement, like-minded brand partnerships, social media activation and nutrition-focused influencer engagement. By putting its eggs in multiple baskets, year after year Coyne has secured key brand mentions in outlets such as the “TODAY Show,” Men’s Fitness, Women’s Health, Health, Fitbie.com, Prevention, Family Circle, HuffPost Food & Drink and many others.

Entenmann’s is a beloved brand that has been bringing sweet smiles to the faces of families for more than a century. Coyne PR has continuously baked up creative PR strategies that keep the brand as fresh as its cakes and donuts. Through year-round integrated promotions such as The Search for the Chief Donut Officer, The Fan Flavor Challenge, Mini Acts of Kindness and The “I Sing On the Cake” to celebrate the brand’s 120th Birthday, Coyne has helped this classic brand maintain relevance with today’s consumer and generate some sweet results.

Entenmann’s

PEEPS

Coyne PR employs a variety of innovative tactics to bring the lovable PEEPS brand unprecedented media coverage and unparalleled fan engagement. Coyne PR has taken its thinking outside the typical Easter basket candy media roundups to make news for the brand through creative storytelling, new product launches, unique flavors and exciting brand partnerships including Oreo, Pepsi, Dunkin’ and Crocs. The brand is annually a mainstay of national morning, late night and entertainment shows and billions of media impressions are generated through print, online and broadcast media outlets. Coyne created “PEEPSONALITY”-driven social and digital content across TikTok, Instagram, Facebook, Pinterest and Twitter, engaging existing fans and endearing new audiences. Coyne also conducted community management, fostering a truly SWEET connection with all who visit the PEEPS brand pages.

MIKE AND IKE

MIKE AND IKE tasked Coyne PR with executing campaigns that allowed the brand to tap into its core demographic’s love of video games and sports. Coyne promoted numerous high-profile entertainment partnerships including: an NBA2K17 gaming tournament and Snapchat Q&A with NBA All-Star, Paul George; a sponsorship of Team Jets in the Madden Championship; a sponsorship of Call of Duty’s Top Plays contest; a partnership with NBA player, Josh Hart, and gaming influencer, Myth, featuring content captured at the infamous Fortnite house; and a prominent sponsorship of e-sports gaming partner, Nerd Street Gamers network, which included promotion of their national e-sports Championship. To drive awareness to activations, Coyne implemented targeted social advertising campaigns leveraging co-branded content that not only resulted in millions of impressions but also helped to broaden the brand’s reach across social and generated excitement among fans.

Dr Pepper

The iconic Dr Pepper brand looked to Coyne PR for creative execution ideas that would help drive awareness for LTOs and new products, as well as continue brand affinity with sponsorships and new advertising campaigns. To drive awareness for the launch of the beloved brand’s limited-edition Texas-inspired bottle collection, the Coyne team prepared a Change.org petition to make Dr Pepper the Official Soft Drink of the Lone Star State. The brand then called on its loyal Pepper fans to sign the petition and spread awareness using #DrPepperLovesTexas. Within 24 hours of being live, the petition received well over 6,000 signatures and continued to climb to more than 28,000 signatures in the first week! News of the initiative spread like Texas wildfire, resulting in more than 527 million media impressions.

Hershey

The Hershey Company turned to Coyne PR to create its first corporate health and wellness branding platform and a strategy to support the fact that chocolate can be part of a healthy, balanced diet. Coyne developed “Moderation Nation,” an enterprise-wide integrated platform that combined the company’s legacy in wellness and consumer nutrition education with the clinical strength of the Hershey Center for Health & Nutrition. In collaboration with the American Dietetic Association (ADA), Moderation Nation launched a first-of-its-kind offer for consumers, covering the cost of consumers’ visits to registered dietitians, up to half a million dollars. The campaign included in-store education programs with grocery chains, a mobile app to encourage and reward physical activity and a dedicated Moderation Nation online destination with health and wellness resources.

ABO

In a category that had been feeling the heat of fad diet trends for years - from Atkins to gluten-free - Bimbo Bakeries USA (parent company of Arnold, Brownberry and Oroweat brands) wanted to focus attention on the goodness of whole grains. Coyne PR developed an integrated communications campaign with the sandwich and whole grain nutrition at its core by celebrating “America’s Better Sandwiches” – an initiative that included digital, PR, social and in-store support.

Newman’s Own

Coyne PR worked extensively with Newman’s Own to raise the profile of the brand and create stronger awareness for its unique 100% profits to charity business model. Coyne created “Greens for Good,” a well-received recipe contest utilizing the brand’s signature salad dressing and awarding the Grand Prize Winner $35,000 – not for the entrant themselves, but for the charity of their choice. Other programs included the launch of an online video series showcasing inspirational stories of “where the money goes,” a story that Coyne broke in The New York Times and subsequently resulted in more than 20 media stories. Coyne also secured multiple national stories on everything from celebrating Paul Newman’s birthday to highlighting the celebrities who credit Paul as an inspiration for their own philanthropic endeavors.

Green Mountain Coffee

It turns out… Americans would rather give up alcohol, chocolate and their cell phone before giving up pumpkin spice coffee during the fall season! This was all according to the Green Mountain Coffee Roasters Pumpkin Spice Obsession Survey Coyne PR helped launch on behalf of the brand. These unique and newsworthy stats found that Americans would go to great lengths to obtain pumpkin spice coffee for life, including naming their child “Pumpkin Spice,” generated attention-grabbing headlines, keeping Green Mountain Coffee Roaster top-of-mind with consumers in the crowded coffee space.

Perrigo

For the world’s largest supplier of store brand infant formula, Coyne PR has taken an insights-driven, multi-layered approach to reach new moms, from developing campaigns on return-to-work moms to developing the Pulse of Pediatricians, a survey of pediatricians about the most common questions new moms ask about their babies’ health and well-being. An array of experts, content creators, bloggers and other key influencers helped to drive awareness for Perrigo, resulting in parent-focused media including Babycenter, Parents.com, SheKnows.com, HuffPost Parents, Yahoo! Baby and print and broadcast media nationwide.

Campbell Soup Company

Coyne PR worked on a range of initiatives over several years to support Chunky soup and its sponsorship of the NFL. Coyne created a 32-city “Tailgating Tour” with Commissioner of Tailgating Joe Cahn, leading to a 214% increase in brand coverage over the previous year’s program. Coyne also helped launch the brand’s annual Click for Cans food donation program through an innovative, eye-catching event by weighing NFL players in cans of soup to be donated to local food banks, created Super Bowl events that drove new levels of attention for the brand and supported the largest roster of athletes and their real-life moms to ever appear in the famed Campbell’s Chunky soup “Mama’s Boys” ad campaign.

Cheerios

Coyne PR highlighted the Cheerios brand’s contributions to heart health causes and spread the word about the importance of having your cholesterol checked through the Cheerios Circle of Helping Hearts campaign. Coyne leveraged compelling survey results, preventive cardiology expert Dr. Lori Mosca and a strong word of mouth (WOM) initiative utilizing grassroots organizations to help raise awareness for the campaign.

Perdue

To reach consumers about Perdue’s leadership in providing No-Antibiotics-Ever (NAE) chicken, Coyne PR developed an animated video emphasizing how other poultry brands “dance” around the issue of antibiotics with caveats and exceptions, while Perdue’s no antibiotics ever stance is indisputable. The video significantly outperformed previous brand efforts: more than 1.4 million views across Facebook and YouTube, a 31% increase in Perdue-relevant search inquiries on YouTube and Google, a 26% view rate that exceeded the 21% YouTube benchmark and engagement rates of 45% on Instagram and 55% on Facebook.

CFBNJ

In the midst of the deep recession in 2008, The Community FoodBank of New Jersey (CFBNJ), the state’s largest food bank, experienced a nearly 30 percent increase in demand for food but a major decrease in food and financial donations. The food bank turned to Coyne PR to help it raise awareness of the severity of the situation and motivate individuals to donate. As a supporter of the CFBNJ for more than two decades, Bruce Springsteen agreed to lend his image to an ad campaign developed by Coyne entitled, “We Can’t Let This Bank Fail!” The campaign resulted in more than 650 print and online placements, generating 75 million media impressions. Best of all, the CFBNJ collected more than $330,000 in crucial donations that helped replenish the food supply to feed New Jersey’s hungry.

thinkThin

Coyne PR raised the brand profile and secured features for Founder and CEO Lizanne Falsetto, a former model who founded the company in her own kitchen. Coyne also helped seed the protein bar at red carpet events and TV show green rooms, leveraging a celebrity following which includes Heidi Klum, Jennifer Lopez and Ryan Seacrest. The results helped bring about a different kind of attentionthe brand was sold for $200 million.

DuPont

Coyne PR helped DuPont Nutrition & Health better understand how audiences around the world discussed the brand’s various food ingredients and key topic areas in food and nutrition by conducting a global social listening study. The comprehensive study provided insights on audience types, conversation themes, sentiment, influential social channels and competitor insights to benchmark brand awareness, identify opportunities to grow share of voice and inform social media content strategy.

ShopRite Partners In Caring

On behalf of ShopRite Partners In Caring, Coyne PR created “Help Bag Hunger,” an engaging in-store program where local dignitaries including mayors, councilmen, police chiefs, local charities and community leaders donated their time to “help bag hunger” at the checkout line. More than 100 stores participated and, in addition to extensive local market coverage, Coyne worked with ShopRite to secure official proclamations from the governors in each of the six states in ShopRite’s retail footprint, declaring September 23 “ShopRite Partners In Caring Day.”

Why Coyne?

Why Coyne?

Creativity: As Creative Agency of the Year, we think of ideas others don’t.

Service: Clients come to us for our results, but they stay for our client service.

Strategy: Our plans are built on strategic insights that deliver real business results.

Experience: Our experienced teams have an unmatched depth of industry knowledge.

Integration: A true full-service agency, we take an integrated channel-agnostic approach.

Leadership: Senior involvement provides day-to-day access to strategic counsel.

Teamwork: With one profit center, you hire a team, but you get the whole agency.

Continuity: With the industry’s highest retention rate – you keep the team you love.