DEBORAH SIERCHIO DEBORAH SIERCHIO

Senior Vice President

FAVORITE ITEM: ZESTY NACHOS

Deborah Sierchio has 25+ years of leadership experience creating successful brand-building, strategic solutions for marketers within the consumer lifestyle industry. Specializing in restaurant, hospitality and wellness brands, Deborah is a dynamic communications professional with both agency and in-house experience, developing strategy, creative and managing growth opportunities for clients past and present including Benihana, Hard Rock Cafes, Red Robin Gourmet Burgers, NYY Steakhouse and Firehouse Subs. Deborah provides an in-depth understanding of the ever-changing consumer marketplace and its current trends. She has a proven ability to break through a competitive media market to generate sustained, high-impact content that resonates in today’s media landscape. She is an expert in providing client counsel and managing quality media and influencer relations campaigns and integrated programs that deliver the ROI that clients are seeking.