CARMEN PINEIRO CARMEN PINEIRO

Account Supervisor

FAVORITE ITEM: NEW YORK STYLE CHEESECAKE

Carmen Pineiro is a Account Supervisor at Coyne PR on the Consumer Lifestyle team. Carmen has vast restaurant and hospitality experience having worked for brands including Red Robin, Hard Rock Cafe and Hotels and the Puerto Rico Tourism Company. She supports the team in developing newsworthy campaigns supported by strong media strategies that result in quality coverage for clients.

From her experience in the restaurant space, Carmen has forged strong media relationships with reporters from top-tier consumer and trade publications including TODAY, USA Today, People and Restaurant Business. She is passionate about following media trends to ensure her clients are reflected in relevant and meaningful media conversations.

Tyler Kemp Tyler Kemp

Assistant Account Executive

FAVORITE ITEM: GRAND SLAMWICH®

Tyler Kemp is an Assistant Account Executive at Coyne PR with experience working within the travel, hospitality and wine and spirits industries. He plays an integral role in supporting program execution through daily media monitoring, strategic brainstorming and establishing media connections. These connections include local and national news and lifestyle consumer outlets, which have parlayed into earned online, social and broadcast media coverage for clients. Through his support in curating client events and activations from start to finish through written materials, vendors and anything else in between, Tyler’s experience in this space has helped him support wine and spirits brands, such as Beam Suntory and Kobrand Corporation and travel/hospitality brands with the likes of Hilton Hotels and the Cayman Islands Department of Tourism.

Burger King

Burger King enlisted Coyne PR to help launch its brand repositioning, shifting from its heavily male-focused campaigns to gain further traction with moms and families. Coyne guided the brand through multiple menu launches as well as reintroduced Burger King’s kids’ meal by constructing a BK® crown large enough to fit the Statue of Liberty – 15-feet high by 19-feet wide with a circumference of 60-feet – and sailed the Guinness World Records®-setting sculpture down the Hudson River towards Liberty Island while donating $125,000 to the Statue of Liberty’s refurbishment project for her 125th birthday.

Coyne PR also conceived and executed a string of buzz-building efforts including supporting the bacon sundae, a media sensation, and developed a social media strategy to boost Burger King’s presence among competitors, which increased its Facebook page from 1.2 million to 5.2 million likes; grew Twitter followers by more than 25,000 and expanded into new channels including Google+ and YouTube.