Red Robin

Coyne PR dished up public relations campaigns for Red Robin by capitalizing on both dining occasions and news of the day, consistently garnering national news coverage for the brand with pop culture media outlets and niche industry publications.

Standout campaigns included a #BurgerMath program to reward teachers and school administrators with free burgers and Bottomless fries as a “thank you” for educating consumers on the fundamentals of a great meal deal, a #RopeInThePope offer to Pope Francis to launch the Wild Pacific Crab Cake Burger, a featured Lenten menu item and supporting the casual dining chain’s “All the Fulls” advertising and PR campaign centered around families bonding over dinner at Red Robin.

Firehouse Subs

Firehouse Subs engaged Coyne PR as the agency of record to help them with creative strategy, issues management and crisis counsel. In this role, Coyne PR worked on developing impactful executions that raised awareness and kept the brand’s stellar reputation intact, while also driving trial of the brand’s delicious subs, steamed and piled high with the highest quality meats and cheeses. The Coyne team also oversaw communications for Firehouse Subs Public Safety Foundation, a non-profit 501(c)(3) which provides funding in the form of lifesaving equipment, disaster relief and educational opportunities to first responders and public safety organizations.