Coyne Sports

We’re not just putting points on the board.

We’re inspiring brand fandom.

About Coyne PR About Coyne PR About Coyne PR About Coyne PR

About

Coyne PR

Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 175 talented minds now call Coyne PR – HOME. We have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.

Industry Experience

About Coyne PR’s Sports Practice

The sports industry has experienced a rapid evolution during the past several years. From the convergence of the real and digital worlds through esports and NFTs to the introduction of NIL legislation and legalized sports betting, so much has changed. With this, the sports industry is positioned on the big board as a “can’t miss” number one overall pick for brands looking to increase awareness with consumers. And the Coyne PR sports team is ready with a winning game plan for companies wanting a spot in the lineup.

Our expertise includes supporting major national and international events, elevating high-profile sponsorship programs, and coordinating top-tier media coverage for iconic sports venues. This experience coupled with Coyne PR’s insight-driven strategy, cutting-edge creative, and flawless execution helps us to exceed our client’s communication goals, whether they are category leaders or challenger brands. Our fully integrated approach leverages a mix of media relations, social media, influencer engagement, and digital marketing to help drive brand awareness. By immersing ourselves in our client’s business, we become a trusted extension of their communications team.

Integrated Communications

Coyne provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned, shared and owned channels. This includes deep experience in public relations, a dedicated social media and influencer practice and an award-winning content production studio.

Specialties

Brand Building

Product Launches

Corporate Communications

Business-to-Business

Internal Communications

Crisis/Issue Management

Corporate Social Responsibility

Diversity, Equity & Inclusion

Thought Leadership Events & Promotions

Sponsorship Activation

Measurement & Analytics

Services Services Services Services

Public Relations

Earned Media Strategy

Media Relations

Press Materials

Message Development

Media Training

Competitive Media Audits

Bylined Articles & Op-Eds

Spokesperson Coordination

Editorial Calendars & News Bureau

Paid Program Integrations

Digital & Content

Branded & Digital Content

Video Production

PSAs

Website Design & Development

Advertising

Animation

CRM Integration & Email Marketing

SEO & SEM

Creative Mailers

Digital Display Ads

Social & Influencer

Brand & Content Strategy

Social Listening

Monitoring & Analysis

Community Management & Engagement

Social Media Advertising

Crisis Communications

Influencer Identification & Outreach

Influencer Negotiations & Contracting

Influencer Payment Fulfillment

Brand Immersions & Creative Briefs

Measurement & Reporting

You’ll flip for our case studies

Daytona International Speedway

Daytona International Speedway tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming the venue into the world’s first motorsports stadium. As the project crossed the finished line, Coyne generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value. Coyne created the first and only DAYTONA Rising 500 –a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the project.

Harlem Globetrotters

The world’s most famous team, the Harlem Globetrotters, teamed up with Coyne to help increase brand awareness and position the team as a leader in “Family Friendly Entertainment.” To reestablish their identity as one of America’s most enduring family entertainment shows, we emphasized the Globetrotters’ stature as a pop culture icon. We did this by, among (many) other things, launching their first-ever online video games; playing hoops on the roof of Philadelphia’s legendary Spectrum just before its implosion; recruiting Pope Francis as an Honorary Globetrotter; dropping in on the Basketball Hall of Fame – literally – with mascot “Globie” parachuting down to an event, and even launching the very first basketball into space. In short, Coyne has taken the Harlem Globetrotters EVERYWHERE.

Grip Boost

Coyne teamed up with the former University of Maryland and Baltimore Ravens tight end Matt Furstenburg to help him tackle one of the biggest problems with conventional sports gloves - the rapid decline in tackiness/grip. Our team promoted the launch of his company’s Grip Boost Second Skin 2.0 golf glove – featuring an innovative tacky grip to help improve performance. The effort included a strategic influencer campaign, enabling key individuals to experience the product firsthand.

FloSports

Coyne was tasked with increasing visibility and enhancing the external brand reputation for FloSports, an innovator in live digital sports and original content, through a series of core initiatives that included comprehensive media and influencer relations, award programs, thought leadership, and a speakers’ bureau program.

Orangetheory Fitness

As the agency of record for Orangetheory Fitness – a science-backed full-body workout that uses a trifecta of science, coaching, and technology to help members achieve their personal best – Coyne PR has been tasked to generate brand awareness by inserting Orangetheory into relevant pop culture conversations. To help achieve this goal, the team proposed the idea and brought it full circle when Orangetheory Fitness welcomed world-renowned artist, DJ, and producer, Steve Aoki, as the brand’s first-ever “Chief Music Officer.” To build buzz around the year-long partnership, Coyne helped the brand host an exclusive media event at Orangetheory’s new NYC flagship studio where attendees experienced a preview of Orangetheory’s “All Out with Aoki” class with Steve Aoki deejaying the class live in-studio! In his role as CMO, Aoki is scoring heart-pumping soundtracks for 10 original workouts to debut throughout 2022. The partnership launch generated 3.9B earned media impressions in top publications including Yahoo Finance, Forbes, PopSugar, Men’s Journal, and more. This campaign launch was the top-performing month for PR in the brand’s twelve-year PR history.

USGA

The United States Golf Association (USGA) hired Coyne to highlight its leadership in the modern golf community, commitment to sustaining the game, showcase its key initiatives and extend the footprint of its premier championships. Coyne helped the USGA launch the biggest changes to the Rules of Golf in more than 30 years and generated exposure throughout the U.S. Open Trophy Tour’s journey, while elevating special visits with professional sports teams and driving visibility for the Tour’s sponsor, Lexus. The Coyne team’s valuable issues management support at the U.S. Open and the U.S. Women’s Open helped the USGA to mitigate spectator issues, protests, rules controversies, course challenges and inclement weather. To address pace of play issues, Coyne implemented a strategic media relations campaign to spotlight the USGA’s “While We’re Young” initiative featuring “Caddyshack”-inspired slow-play PSAs with the game’s biggest stars, including Tiger Woods and Arnold Palmer.

Telemundo

Telemundo Deportes enlisted Coyne PR to drive awareness for the network as the Spanish-language destination for the FIFA Confederations Cup Russia and the FIFA World Cup. By leveraging advance executive interviews, tune-in releases, and ratings messages along with a new advertising campaign, Coyne positioned Telemundo Deportes as not only the destination for Spanish-language fans – but as a destination for all soccer fans.

Dew NBA

The NBA and sponsor Mountain Dew came to Coyne to drive awareness for Dew NBA 3X, the league’s first-ever nationwide elite 3-on-3 tournament. It connects fans together through lifestyle and their passion for the game of basketball, showcases the growth of 3-on-3 basketball and features some of the country’s best players. To drive attendance and awareness for each event, Coyne utilized national and local talent to secure extensive coverage across broadcast, digital and print throughout the six-city tour.

Red Bull Arena

Major League Soccer’s New York Red Bulls looked to Coyne to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer-specific stadium – Red Bull Arena – in Harrison, NJ. To leverage the uniqueness, accessibility, and affordability of the state-of-the-art facility, Coyne and the New York Red Bulls communications team worked together to create a media outreach plan focusing on a series of “moments” throughout the arena’s construction that would generate a constant drumbeat of coverage throughout the months leading up to the opening.

Topps

Topps teamed up with Coyne to make a “big” launch of the new Topps Baseball Series 1 cards. The team developed a plan to create the World’s Largest Baseball Card featuring one of the biggest sluggers in the majors and the face of the Topps Baseball Series 1 cards – Detroit Tigers First Baseman, Prince Fielder. This massive 5,000+ square foot baseball card (or 82,944 cards if you are counting), was built on the Lakeland City Little League complex, located just a few minutes from Detroit Tigers’ spring training facility. Prince Fielder along with 75 excited little leaguers, took position atop the card and unveiled this massive card by rolling out a 400-pound tarp, while a helicopter captured the moment from above.

Yahoo Sports

As longtime partners with Coyne, Yahoo Sports has turned to the team to help support its partnership with BetMGM as the first major online sports outlet to integrate sports betting into its platform. From its initial launch in New Jersey, to expansion across multiple states, Coyne continues to support Yahoo Sports and advance its narrative and thought leadership regarding enhancing the fan experience, sports betting integration, innovative technology, fantasy sports offerings and more.

ESPN

ESPN has turned to Coyne PR on many initiatives throughout the years including the launch of the SEC Network and its unprecedented coverage of the World Cup along with ESPN The Magazine. To celebrate the 40th anniversary of Title IX for espnW—ESPN’s multiplatform destination designed to inform and inspire female athletes and fans— Coyne PR unveiled the “Title IX Is Mine” photo mosaic as a 3-D light show in Washington, DC—the home of Title IX’s passage—upon the Newseum’s defining architectural feature: a 74-foot-high marble First Amendment tablet.

TUMS Super Bowl

TUMS challenged Coyne to help support annual brand activations around professional football’s big game, specifically supporting a #TUMSBingoSweepstakes and a TUMS Big Game Trivia competition. For the #TUMSBingoSweepstakes activation, the team utilized a multi-layered approach including an oddsmaker spokesperson for earned media opportunities. Support helped insert TUMS into the conversation leading up to the Big Game thus driving participation in the sweepstakes.

The TUMS Big Game Trivia competition put fans’ knowledge and competitiveness to the test for an opportunity to win a piece of $88,000 in prizes. Tapping into football legends and leveraging a comprehensive playbook to engage widespread media, the Coyne team successfully inserted #TUMSworthyTrivia into coverage surrounding the Big Game, amplifying participation and generating buzz.

IRONMAN

As the AOR for IRONMAN, Coyne was charged with developing and implementing comprehensive strategic public relations plans to build brand awareness and to generate widespread, global media coverage leading up to, during, and following the iconic IRONMAN World Championship in Kona, Hawaii. The team’s full-on PR efforts truly embodied IRONMAN’s mantra that “anything is possible,” with media generated in support of each of four successive IRONMAN World Championships shattering all previous total coverage records for the brand.

Dr Pepper CFB

While Dr Pepper has been recognized for its College Football sponsorship in the past, the brand lacked a strong, consistent narrative throughout the season. Dr Pepper enlisted Coyne PR to ensure that the brand was top of mind from kickoff to the last whistle. After analyzing Dr Pepper’s assets, initiatives and other peak moments on the season calendar, Coyne assembled a playbook to elevate the message of connecting Dr Pepper with College Football “fandom” while reinforcing its longstanding commitment to College Football. This included celebrating the 10th anniversary of the Dr Pepper Tuition Giveaway, profiling past winners, generating human interest stories about current finalists and significant coverage on the grand prize winners immediately following their “on-field moments.”

NFLPA

NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies together to learn the “business of football,” including the power of marketing and endorsements.

Coyne also created a B2B advertising campaign to promote players and their unique personalities to brands and marketers. Print and digital ads that ran in Sports Business Journal, License Global, ADWEEK and interstitials on LinkedIn drove to a gamified landing page where marketers could begin the process of selecting the types of NFL players that may fit their brands.

Snapple MLB

Snapple challenged Coyne to develop a way for the brand to capitalize on its new partnership with Major League Baseball (MLB) during All-Star Week. Inspired by the worldwide trend of bottle flipping, Coyne created the first-ever Snapple All-Star Bottle Flip Challenge to help the brand stand out with the media and All-Star week attendees. Former MLB All-Star/World Series champion Cliff Floyd was crowned Snapple’s “Flip for Flavor” champion after beating Baseball Hall of Famer/19-time MLB All-Star Cal Ripken Jr.

MLBPA

When the MLB Players Association originally launched its social media platform, Infield Chatter, it was met with little fanfare – and even less media attention. After two years of re-tooling it, the MLBPA came to Coyne PR to help orchestrate a plan to let the public know about a redesigned platform that was unlike any other in sports. The unique feature of Infield Chatter wasn’t that it incorporated MLB players into the platform, but that it allowed fans a direct connection to them. Seeing that, Coyne decided to let those involved on the players’ side tell the story. Utilizing the assets of the MLBPA, Coyne put together a national media rollout in conjunction with the official re-launch of Infield Chatter.

Olympic Channel

Coyne PR was tasked with handling media efforts for the launch of the Olympic Channel’s original film, “The People’s Fighters.” The film, directed by Peter Berg (Friday Night Lights, Patriots Day), was the second film in the Five Ring Films series from Olympic Channel. The People’s Fighters chronicled 50 years of unprecedented Cuban boxing success through the legendary careers of Teofilo Stevenson and his gold-medal-winning countrymen.

PGA TOUR/THE NORTHERN TRUST

With its extensive experience in NJ and NYC, the PGA TOUR enlisted Coyne to serve as its caddie for THE NORTHERN TRUST - the tristate area’s premier golfing event as part of the FedExCup Playoffs, held at Liberty National Golf Club in Jersey City. Coyne developed a comprehensive communications program to position the tournament as a best-in-class experience for core golf and casual fans both inside and outside the ropes. Coyne also spearheaded a press conference with reigning event champion Bryson DeChambeau on the Coyne NYC office rooftop and promoted the Million Dollar “Goal in One” initiative with NJ Devils All-Star Kyle Palmieri who attempted to make a hole in one with a hockey stick on Liberty National’s signature 14th hole. Coyne hosted key influencers at Liberty National for a round of golf and special course tour and leveraged a pre-event hospitality preview to showcase tournament partners, food and beverage and signature offerings.

Why Coyne? Why Coyne? Why Coyne? Why Coyne?

Why Coyne?

Creativity: As Creative Agency of the Year, we think of ideas others don’t.

Strategy:

Our plans are built on strategic insights that deliver real business results.

Service: Clients come to us for our results, but they stay for our client service.

Experience: Our experienced teams have an unmatched depth of industry knowledge.

Integration: A true full-service agency, we take an integrated channel-agnostic approach.

Leadership: Senior involvement provides day-to-day access to strategic counsel.

Teamwork: With one profit center, you hire a team, but you get the whole agency.

Continuity: With the industry’s highest retention rate – you keep the team you love.