THE INDEPENDENT STUDENT VOICE OF CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO SINCE 1965
COYOTECHRONICLE.NET
Coyote Chronicle Vol. LII, No. 1
MONDAY, APRIL 20, 2015
CCBriefs: By MARLYN RODRIGUEZ Managing Editor
CSUSB students in the Coyote Advertisement program won American Advertising Awards (ADDY) in the 2015 American Advertisement Award Competition. A total of 27 CSUSB students took home 40 prestigious ADDY awards, according to the Fontana Herald News. The 2015 American Advertising Awards-Inland Empire Gala was hosted at the Mission Inn in Riverside on Friday, March 13. “We have truly amazing talent here at CSUSB,” stated Jacob Poore, manager of the CSUSB Coyote Advertising program. Poore, together with Andrew Oakes, a CSUSB assistant professor of art, helped students enter the competition. The Inland Empire ADDY awards is the first stage of a three-tier national competition, according to The Press-Enterprise. Local entrants compete for recognition as the very best in their markets all across the country.
The ADDY award competition in the Inland Empire covers all aspects of advertisement and includes over 200 categories. The number of awards given in each category is determined by the judges and is based on the relative quality of work in that category, according to the American Advertisement Federation. The ADDY awards is a national advertisement competition, so if students receive either a silver or gold award at the local competition, they are given the opportunity to advance to the district level. “This year one of CSUSB’s students, Joycie Kim, not only received a silver award at the local competition, but also received silver at the district level and her work will be advancing to the national competition,” said Poore. “I’m very proud to represent CSUSB at the district ADDYs and I hope it encourages other designers to take chances and put themselves out there because the
opportunities are endless. We have such a great set of design professors who really want their students to be successful and the ADDYS are a great place to show those professors how much you’ve learned,” stated Kim. There are a number of benefits to winning the Inland Empire American Award for marketing and advertising professionals. “It was an overwhelming experience. I did not expect to win silver at the district level, and was even hesitant to apply to the district level in the first place; but I think after going through the design program at CSUSB, I have come to be more confident in putting myself out there,” stated Kim. Winning an ADDY award differentiates your resume from other applicants at a job opening, helps open doors to internships and your first job following graduation, according to the American Advertisement Federation.
Fake cop pulls over detectives A man pretending to be a police officer was caught when he pulled over two undercover detectives. John Arthur Benedict drove a Crown Victoria with strobe lights and a “police interceptor” emblem on it, according to the Huffington Post. The “fake cop” claimed to be having a senior moment but was still charged with impersonating an officer and unlawful use of police insignia after his vehicle was impounded. Gingers need not apply A high school senior was banned from school for being too ginger or red haired in Carlisle, UK. Emily Reay was asked not to attend classes until she had a “more appropriate” hair color, according to news.com. au. Reay suggested putting her hair up as an alternative but that was not good enough for school officials. Reay laughs about the occurrence, claiming she won “best hairstyle award” on prom night. Man accidentally burns himself A man was hospitalized with second-degree burns after lighting three cars on fire as he attempted to remove bed bugs from a rental vehicle. According to time.com, a New York man poured rubbing alcohol in his car’s interior thinking it would kill the bed bugs. He then lit a cigarette while sitting in the vehicle causing the car to catch on fire. The flames spread to two neighboring vehicles. Puppy kicker! This actually happens?! A CEO was charged with animal cruelty after kicking a puppy. Des Hague, CEO of a U.S. catering company, was caught on videotape kicking a puppy and has been fined $5,000 and banned from owning an animal for three years. Hague resigned from his position as CEO and was ordered by the company to donate $100,000 to animal welfare. Pool party on Mars? NASA’s rovers on Mars have found signs of liquid water beneath Mars’s surface, according to cnet.com. The possibility of water on Mars has been discussed among researchers previously but it was always speculated that the water would be found on the poles versus near the equator, where the water was actually found. This evidence, however, does not support the theory of life on Mars.
Is Dove skinny shaming?, pg. 6
Spring break at the Grand Canyon, pg. 9
Coachella, SoCal’s best festival pg. 10
Strongest Coyote Challenge, pg. 16
Photo courtesy of Jacob Poore
The CSUSB Coyote Advertising program stood out at the American Advertising Awards and were awarded 40 ADDY awards for the team’s program contribution for the Coyotes.
CSUSB students win big at advertisement competition Twenty-seven CSUSB students took home 40 ADDY awards at the 2015 American Advertisement Award Competition, according to Fontana Herald News. By JORGE CAMPOS Staff Writer