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EXPERT VOICE
Land Sterling
Prepared for the Future MIDDLE EAST
Hamza Betraoui, managing director at Land Sterling, tells Big Project ME that the real estate consultancy’s planned diversification will position it as a market leader in a digitallyenabled future
What expertise does Land Sterling have in the regional market and what are the types of services it offers clients? Land Sterling is a market leader in real estate consultancy based in Dubai, Abu Dhabi and Riyadh. Being in the industry for 12 years, Land Sterling was able to provide professional property expertise cutting through various regions including the Middle East, North Africa & Europe. We help our clients with analytical and research-based advice to make informed property decisions, reducing risk and improving overall success. Land Sterling offers a full range of property consultancy services in accordance to RICS and International Valuation Standards across different industries.
June 2021 | MEConstructionNews.com
You’ve recently announced that the company intends to diversify its offerings. Why you are you doing so and what benefits do you envision this bringing to your client base? As a company based in the service industry, what keeps us progressing is our steadfast resolve to develop, be part of the global transformation and most importantly to serve our clients better. With over a decade of presence, we wanted to be able to support the client’s necessities at various levels. Diversity of offering has allowed us to learn and assist with the client’s needs entirely and also create viable business alterations for long-term development. Land Sterling is a one-stop shop for all the real estate requirements and our clients can rest assured of being in the right place and with
the best team. Our diverse and highly experienced team is well equipped to understand and advise right from Technical Consulting, Advisory & Management Services for the Built Environment, Property Valuation & Strategic Consulting, Plant & Machinery Valuation and Capital Markets to Building Innovative Solutions. Our latest diversification helps our clients with familiarity and convenience, saving them the hassle of scouting and dealing with multiple service providers in the same product line. With technology playing an increasingly important role across the economic spectrum, how is Land Sterling developing and utilising technology to improve services? The world we live in today is
