Scania is taking a leap in green transport –and wants to take you with them
INFINITI BEYOND SILKY INFINITI QX80 HITS THE LUXURY SEGMENT
18 / POWERING UP
Scania talks bringing green and efficient transport to the Middle East.
06 / NEWS FROM THE MONTH
Al-Futtaim opens up a state-of-the-art 3S facility in Riyadh.
LAUNCHES
10 / POLE POSITIONED
Polestar 4 goes to the heart of Dubai’s greenest community for its launch.
TEST DRIVE
12 / LUXURY QX
T&FME takes a look at the new QX80. FEATURE
14 / PRIMED FOR SAUDI
The HEAT Show hosts the national launch of the TATA Prima in Saudi Arabia. FEATURE
23 / PYRAMID SELLERS
GB Auto and UD Trucks firm up their collaboration in Egypt.
FEATURE
26 / AFTERMARKET AUTO’D
T&FME talks to Autotek.ae about the digitalisation of the aftermarket. 06 14 10 26
GETTING THE SPEC RIGHT IS CRUCIAL IN SAUDI
After spending (a lof of) time in Saudi Arabia recently, it’s clear that trucking there is a whole different ballgame. The sheer scale of the country, the relentless heat, and the challenges drivers face every day make it obvious: standard, off-the-shelf trucks and trailers just don’t cut it. If you’re not tailoring your vehicles to the conditions, you’re setting yourself – and your drivers – up for unnecessary headaches. And I’ve seen what they’re up against. Saudi Arabia’s roads are some of the toughest in the world, not because they’re poorly built (far from it – in fact they’re surprisingly good), but because of the demands they place on trucks. Long stretches of highway under a blazing sun, sandstorms that can grind parts down, and heavy loads needed for the Kingdom’s ever-growing infrastructure projects all mean one thing: a truck that isn’t built or adapted for these conditions is going to struggle. And when the truck struggles, so does your bottom line.
Getting your fleet customised doesn’t just help the vehicles survive the environment; it helps them thrive in it. Reinforced chassis, upgraded cooling systems, and trailers that distribute loads better can make all the difference. Yes, these upgrades cost more initially, but think about the alternative: breakdowns on the side of those remote roads, frustrated
drivers, missed deadlines, and mounting repair bills. It’s not just about keeping trucks on the road; it’s about keeping them running profitably for years.
Speaking of drivers, they’re always the backbone of the industry, and it’s tough out there for them. Long hours behind the wheel, uncomfortable conditions, and unforgiving terrain can take a real toll. Customising trucks to improve driver comfort - better seating, reliable climate control, and smart cab designs - doesn’t just make their lives easier; it makes them better at their jobs. Happier drivers are safer drivers, and safer drivers mean fewer accidents and less downtime.
The trucking industry in Saudi Arabia is feeling the spotlight right now. With the ambitious Vision 2030 projects transforming the country, the demand for reliable and efficient transport has never been higher. Fleet operators who get their specs right will not only meet this demand but also gain a serious edge over the competition.
At the end of the day, tailoring trucks and trailers to Saudi conditions isn’t just smart – it’s necessary. It’s about understanding the challenges, respecting the demands, and setting yourself up for success in one of the toughest yet most exciting markets in the world. For operators here, the question isn’t whether to customise - it’s how far you’re willing to go to get it right.
STEPHEN WHITE
HEAD OF CONTENT, MOBILITY & CAPITAL ASSETS
STEPHEN.WHITE@CPITRADEMEDIA.COM
GROUP
MANAGING DIRECTOR RAZ ISLAM raz.islam@cpitrademedia.com +971 4 375 5471
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WEB DEVELOPMENT
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FINANCE
CREDIT CONTROL EXECUTIVE CAMERON CARDOZO cameron.cardozo@cpitrademedia.com +971 4 375 5499
FOUNDER
DOMINIC DE SOUSA (1959-2015)
The publisher of this magazine has made every effort to ensure the content is accurate on the date of publication. The opinions and views expressed in the articles do not necessarily reflect the publisher and editor. The published material, adverts, editorials and all other content are published in good faith.
EVENT HEAT Show 2024: Actionpacked HEAT Show opens in Dammam
ANALYSIS
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PlusX Electric advocates for sustainable charging solutions for
CARS
KIA teases first-ever pick-up ahead of Jeddah International Motor Show
FLEET
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Geotab Survey reveals says 39% of drivers feel their employer provides minimal or inadequate support for managing mental health concerns
CARS
Arabian Automobiles unveils AllNew 2025 INFINITI QX80 in Dubai
The QX80 also offers robust off-road capabilities, featuring a rear differential lock and is available in two distinctive trims
ANALYSIS
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FLEET
SADAFCO tests eActros 300 in Riyadh
CARS
Polestar 4 makes its official UAE debut in Dubai
FLEET
EVs
EVENT Mobility
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FAMCO OPENS 3S FACILITY IN SAUDI CAPITAL / AGILITY REPEATS FORBES SUCCESS / ARAMEX BOOSTS LOGISTICS CAPABILITY IN IRAQ / DHL EXPRESS GETS A NEW CEO
FAMCO opens state-of-the-art 3S facility in Riyadh NETWORK
VOLVO CONSTRUCTION EQUIPMENT AND ASHOK LEYLAND CUSTOMERS OPERATING IN RIYADH NOW HAVE ACCESS TO STATE-OF-THE-ART SUPPORT
SERVICING
Continuing an ambitious strategy for the Saudi market, Al-Futtaim Auto & Machinery Company (FAMCO) has launched a new 3S (Sales, Service & Spare Parts) facility in the Saudi capital.
There is an overwhelming need for an upgrade of aftersales support in Saudi Arabia. The market may be experiencing an industrial boom driven by the Vision 2030 programme, but fleet owners and contractors are often asked to deal with demanding schedules which stretch their operations across huge territories in under-developed and remote locations.
“The growing economic activity in Saudi Arabia demands uninterrupted operations”
Located on Al-Kharj Road, the facility features 15 service bays, 55 offices, and a spacious
customer support area, FAMCO’s Managing Director, Ramez Hamdan said that the opening reflected the rapidly expanding importer’s commitment to supporting Saudi Arabia’s growing infrastructure demands.
“The growing economic activity in Saudi Arabia demands uninterrupted operations,” said Hamdan. “Our new 3S facility reflects our commitment to contributing to the heavy equipment and commercial vehicle ecosystem through end-to-end integrated products and services.”
For the past decade, FAMCO KSA has been bolstering the importing of its key brands with on-the-ground support. It also secured the exclusive rights for Ashok Leyland, bringing together a regional heavyweight and the fourth-largest bus-maker in the world, earlier this year.
DUBAI’S RTA HAS COMPLETED 40% OF ITS PLANNED 762 BUS SHELTERS - THEY WILL SERVE 182MN PASSENGERS WHEN COMPLETED
DHL EXPRESS FREIGHTS IN A NEW MENA CEO
FLEET
DHL Express has appointed Abdulaziz Busbate as the new Chief Executive Officer (CEO) for the Middle East and North Africa (MENA) region, starting January 1, 2025. Busbate will take over from Nour Suliman, who recently transitioned to a nonexecutive advisory role within DHL Group as President MENA. Based in Bahrain, Busbate will report to DHL Express CEO John Pearson.
With 24 years of experience at DHL Express, Busbate’s career began in Saudi Arabia, where he led various commercial teams and contributed significantly to the company’s growth. In 2014, he moved to Bahrain as Country Manager, focusing on service enhancement and commercial development. Most recently, Busbate returned to Saudi Arabia as Managing Director in 2021, where he spearheaded key initiatives, including service quality improvements, infrastructure investments, and local workforce development.
“Abdulaziz’s extensive experience and understanding of the MENA market will be crucial as we continue to expand and innovate in this strategically important region,” said Pearson. “His leadership will strengthen our commitment to our customers and our team across the Middle East and North Africa.”
Reflecting on his new role, Busbate said, “I’m honored to lead this exceptional team and build on our strong foundations in this diverse and entrepreneurial region. My focus will be on reinforcing DHL’s leadership in MENA, driving growth, and delivering exceptional service. We’ll also continue our commitment to being a Great Place to Work and advancing sustainable logistics in the communities we serve.”
ARAMEX STRENGTHENS LOGISTICS IN IRAQ
FLEET
Aramex has announced a strategic joint venture with Abu Dhabi-based ZK Holding. The partnership will deliver fully integrated logistics services, including domestic and international courier, freight forwarding, and contract logistics, to support both local and international businesses in Iraq.
With this collaboration, Aramex plans to significantly expand its existing footprint in Iraq by leveraging ZK Holding’s vast network, which includes over 7,000 points of sales across the country. This extensive reach will enable efficient pick-up and drop-off services in more than 15 cities across Iraq, ensuring smoother logistics operations nationwide.
Operations under the joint venture are set to begin in the first quarter of 2025. The partnership aims to serve both corporate and
retail customers, unlocking new trade routes, facilitating cross-border trade, and enabling businesses to access new markets. This initiative is expected to play a key role in driving Iraq’s economic growth by supporting its burgeoning logistics sector.
Othman Aljeda, CEO of Aramex, said: “We are excited to join forces with ZK Holding to further grow our presence in Iraq, a market with significant potential. This partnership will allow us to
enhance our offerings, helping to drive trade and economic growth in Iraq and beyond. We look forward to working together with ZK to provide seamless trading solutions that benefit businesses and consumers alike.”
Dr. Zead Khalaf, Chairman of ZK Holding Group, expressed his enthusiasm for the partnership: “We are proud of this strategic collaboration with Aramex, which reflects ZK Holding’s ambition for regional expansion.
INDU KISHORE LOGISTICS BREAKS GROUND
FLEET
Dubai South, the UAE’s largest single-urban master development focused on aviation, logistics, and real estate, has partnered with INDU Kishore Logistics to break ground on a cutting-edge logistics facility in Dubai South’s Logistics District. This facility marks a crucial step in INDU Kishore Logistics’ expansion strategy as it positions itself as a multi-industry logistics leader.
The groundbreaking event was attended by key figures, including AbdulBasit AlMarzouqi, Deputy CEO of the Logistics District at Dubai South, and Kishore Lakhani, Chairman of INDU Group, along with senior executives from both organizations.
Covering approximately 23,000 square meters with a capacity for 75,000 pallets, the facility is set for completion
by Q3 2025. Designed to efficiently handle spare parts of varying sizes, it will utilise data-driven automation to streamline operations, enabling swift turnaround times and an optimized flow of shipments.
Commenting on the project, Mohsen Ahmad, CEO of the Logistics District at Dubai South, remarked: “We are pleased to witness the groundbreaking of INDU Kishore Logistics’ new facility, which adds value to the logistics sector and our portfolio of leading logistics companies.
Dubai South is committed to supporting Dubai becoming a global logistics hub, and we fully support INDU Kishore Logistics in its expansion endeavors.”
Kush Lakhani, Managing Partner at INDU Kishore Logistics, added, “This strategic investment responds to the growing demand in the automotive and aerospace sectors.”
BIKES: A TRIUMPH FOR GALADARI IN THE UAE
BIKES
Triumph Motorcycles, the venerable UK bike brand, has appointed Galadari, as its official distribution partner for the UAE market. The collaboration will see Triumph and Galadari working together to oversee the importation, sales, service, and distribution of Triumph motorcycles and related products in the region, as well as promoting the growth and development of the Triumph brand within the UAE.
With this partnership, both companies are eager to welcome existing Triumph customers as well as newcomers to the brand. Galadari, now the official Triumph distributor in Dubai, is committed to delivering
an exceptional customer experience by offering state-of-the-art facilities, highly trained personnel, and comprehensive after-sales support.
The UAE is a vital market for Triumph, recognised as the leading motorcycle market within the GCC. Post-launch, Galadari will
make Triumph’s complete range of motorcycles available to UAE’s motorbike aficionados, including popular models from the Modern Classic, Roadster, and Tiger families. From the dynamic Trident 660 to the powerful 2.5-litre Rocket 3, there will be a model to suit every type of rider. Triumph’s plans for regional expansion further solidify a promising future for the brand within the UAE and beyond.
Paul Stroud, Chief Commercial Officer of Triumph Motorcycles Ltd, expressed enthusiasm about the partnership: “This step will also enable Triumph to be even more accessible, and we look forward to welcoming more fans.”
AL NABOODA RE-OPENS USED CAR SERVICE
RETAIL
Al Nabooda Automobiles has reopened its Volkswagen Rashidiya facility, transforming it into a full-service center that now houses a new car showroom, a state-of-the-art service center, and a dedicated used car area. The new showroom will showcase Volkswagen’s full range of models, while the SELECT Certified Used Cars
brand, newly introduced by Al Nabooda, will offer a range of pre-owned vehicles from various manufacturers. Each vehicle undergoes a 99-point inspection, ensuring high standards for customers seeking certified used vehicles.
The facility, previously functioning solely as a service center, has been transformed into a state-of-the-art destination
that caters to all Volkswagen needs under one roof. The newly converted space spans 97,382 square feet and features a contemporary new car showroom displaying the complete Volkswagen model range. The service reception is available for customers visiting for the maintenance of their vehicles, with the centre housing 52 service lifts and 110 parking spots.
IVECO AND SMAG UNVEIL COMPLETE
IVECO RANGE IN DIC
TRUCKS
IVECO, in partnership with Saeed Mohammed Al Ghandi & Sons (SMAG), has inaugurated a new facility in Dubai Industrial City, significantly expanding its service capabilities and product offerings for UAE customers. The new premises include a fully air-conditioned workshop, an extensive parts sales and warehouse facility, and an IVECO Certified Pre-Owned sales center, enhancing IVECO’s service and support for commercial fleets in the UAE.
During the grand opening, IVECO and SMAG unveiled the complete IVECO range, showcasing their commitment to providing versatile solutions for a diverse range of commercial missions.
The display included the heavyduty IVECO T-Way 6x4 Rigid, designed for challenging construction environments, the IVECO S-Way 4x2 tractor head, the multi-mission Eurocargo medium trucks available in both 4x2 and 4x4 configurations, and the lightweight Daily Hi-Matic with a 5.2-tonne GVW for urban mobility.
This new location in Dubai Industrial City will complement SMAG’s existing Ras Al Khor facility, which will now be developed into a specialised IVECO Daily van center, dedicated to serving the demand for IVECO’s light vehicle range. With close proximity to Jebel Ali Port and the upcoming airport, the Dubai Industrial City site is strategically positioned.
- First 8-speed automatic gearbox in the industry for best comfort and safety
AL-FUTTAIM ELECTRIC MOBILITY CO LAUNCHES THE POLESTAR 4 AT THE SEE INSTITUTE / JETOUR LINE-UP ‘MAKES WAVES’ AT THE 2024 JEDDAH INTERNATIONAL MOTOR SHOW
LAUNCHES
1,000 POLESTAR DRIVERS IN UAE
Al-Futtaim’s EMC launches Polestar 4 in Dubai
NEW COUPE SUV IS THE BRAND’S MOST SUSTAINABLE VEHICLE TO DATE, BOASTING A CRADLE-TO-GATE CARBON FOOTPRINT OF JUST 19.9 TCO2E
Al-Futtaim Electric Mobility Co (AFM-EMC) marked a significant milestone in sustainable transportation with the launch of the Polestar 4 at the SEE Institute in The Sustainable City, Dubai. The launch attracted industry leaders, automotive enthusiasts, and eco-conscious customers eager to experience the Polestar 4 in a dynamic test drive session. It also highlighted (AFM-EMC)’s rapid growth since its inception 18 months ago, during which it has supported over 3,500 customers transitioning to EVs. Speaking at the event, Hasan Nergiz,
Managing Director of AFM-EMC, reflected on the company’s journey: “After the remarkable success of Polestar 2 in the UAE, we recognised the need to expand our lineup to meet the demands of the fast-growing eco-conscious customer base. Polestar 4 brings together the best of SUV practicality and coupé aesthetics, offering not just speed and power but also the lowest carbon footprint in Polestar’s range.”
Nergiz also underscored (AFM-EMC)’s commitment to the UAE’s Green Mobility Initiative and carbon neutrality goals by
2050. This includes converting over 50% of its vehicle portfolio to new energy models by 2030 and installing over 10% of the UAE’s EV charging infrastructure as part of its “Al-Futtaim electric mobility ecosystem.”
Unveiled by Krishn R. Latchan, Head of Retail for Polestar UAE, he traced Polestar’s evolution from its origins as a Volvo racing team in 1996 to its role as a global leader in luxury EVs since 2017: “Performance is in Polestar’s DNA. With nearly 1,000 Polestar vehicles already on UAE roads, the Polestar 4 represents
the future of sustainable luxury and innovation.”
The Polestar 4 delivers exceptional performance with a powertrain offering up to 400 kW (544 hp) in the Long Range
Dual Motor version, which can accelerate from 0-100 km/h in just 3.8 seconds. The Long Range
Single Motor version, featuring a 200 kW (272 hp) motor, achieves a range of up to 620 km (WLTP). Its sleek Scandinavian design combines the aerodynamics of a coupé with the spaciousness of an SUV. Innovative features such as the elimination of the rear window
JETOUR T1 LITE-OFFROADER DEBUTS IN JEDDAH
JETOUR PROMISED TO MAKE WAVES AT THE 2024 JEDDAH INTERNATIONAL MOTOR SHOW, UNVEILING THE LITE OFF-ROAD SUV, JETOUR T1
REDUCED FOOTPRINT
The vehicle is produced using hydropower and solar photovoltaic electricity. Compared to the original Polestar 2, the Polestar 4 Long Range Single Motor’s carbon footprint is reduced by 24%.
EXPANDING EV RANGE
With the addition of Polestar 4, AFM-EMC expands its EV lineup, joining the Polestar 2 and the soon-to-arrive Polestar 3 – as well as the world’s biggest EV-maker BYD’s own range.
create a more immersive rear passenger experience, while design elements like dual blade front lights and frameless windows further enhance its modern aesthetic.
Sustainability is at the core of the Polestar 4’s design. It is the brand’s most sustainable vehicle to date, boasting a cradleto-gate carbon footprint of just 19.9 tCO2e for the Long Range Single Motor version
SPECIFICATIONS
and 21.4 tCO2e for the Long Range Dual Motor. “In a market where SUVs are a favourite, Polestar 4 stands out not only for its edgy driving experience but also for its green credentials, completely aligned with the core mission of Al-Futtaim
Electric Mobility: to make sustainable mobility more accessible and an everyday reality for everyone,” Nergiz concluded.
Category All-electric SUV coupe
Range Up to 620km
0-100 km/h 3.8 seconds (Dual Motor)
Long Range Dual Motor 400 kW (544 hp)
Long Range Single Motor 200 kW (272 hp)
The event, themed “DRIVE THE EXCITEMENT,” which ran from October 29 to November 2 at the Jeddah Superdome, showcased a diverse array of JETOUR’s flagship models aimed at elevating the brand’s presence in the Middle East market.
The T1 joins the popular JETOUR T-series, following the success of the T2, which launched in Saudi Arabia earlier this year and quickly secured the top spot for boxy SUV sales. With its introduction, the T1 will add a lighter, urban-focused off-road option to JETOUR’s portfolio, targeting drivers who value both style and adventure.
JETOUR T1 brings a blend of rugged appeal and urban sophistication. Designed for drivers with a strong sense of individuality and high standards, this compact SUV features JETOUR’s latest TOUR OS 2.0 system, a quiet cabin, and comfortable seating. It also boasts a 2.0TD engine paired with an 8-speed automatic transmission, delivering power and comfort on and off the road. The model’s cutting-edge design has earned it the prestigious Red Dot Design Concept Award at the 2024 Red Dot Design Awards.
In addition to the T1, JETOUR also premiered the T2 i-DM, a hybrid SUV engineered for adventure and energy
efficiency. This model introduces JETOUR’s i-DM super hybrid technology, combining a hybrid-specific engine, transmission, and advanced battery system. Capable of achieving a maximum combined power of 280kW, 610Nm torque, a pure electric range of 139km, and a total range exceeding 1,000km, the T2 i-DM meets the increasing demand for high-efficiency, hybrid vehicles in the Middle East.
JETOUR’s display also included the X50 from its family series, the Dashing Black Edition, and the T2 Black Warrior, showcasing the brand’s commitment to variety—from traditional fuel options to hybrid and performance-modified models. With this extensive lineup, JETOUR said it aims to redefine its position in the Middle Eastern market.
SPECIFICATIONS
LUXURY WITHOUT
BOUNDARIES
The All-New INFINITI QX80 sets
a
new standard in luxury SUVs, Al Masaood Automobiles
Al Masaood Automobiles is no doubt delighting INFINITI followers with its newest vehicle to join the lineup, the all-new QX80. Described as a masterpiece that showcases a harmonious blend of cutting-edge technology, exquisite Japanese craftsmanship and robust off-road capability, the QX80’s arrival in the Middle East is said to underscore the region’s significance to the brand while setting the stage for a new era of “luxury and performance”.
Artistry in Motion
The INFINITI QX80 stands out with its bold exterior, showcasing aerodynamic lines and a two-tone roof that epitomizes INFINITI’s evolved design language, aptly named
Artistry in Motion. Dark chrome detailing and new 22-inch wheels add an extra layer of sophistication. Underneath its stylish exterior, the SUV is equipped with an advanced electronic air suspension system, ensuring that passengers experience optimal comfort and control across diverse terrains.
Performance-wise, the QX80 is powered by the newly developed VR35DDTT 3.5-litre twin-turbocharged V6 engine. Delivering 450 horsepower and 700 Nm of torque, this powerhouse engine offers a significant 50-horsepower increase over its predecessor, promising greater power and efficiency for both urban drives and rugged off-road adventures. Complemented by a 9-speed automatic transmission, the driving experience is both responsive and smooth.
The QX80 perfectly embodies the fusion of luxury, performance and cuttingedge technology”
Luxurious interior
Inside the QX80, passengers are enveloped in a cabin that exudes luxury and innovation. Semi-aniline leather seats, fine open-pore ash wood with metal inlays, and customizable ambient lighting with 64 colours demonstrate INFINITI’s commitment to unparalleled craftsmanship. The INFINITI InTouch system, integrated with Google builtin, provides seamless navigation and entertainment, while ProPILOT Assist enhances driving comfort with intelligent cruise control and steering assistance.
The QX80’s advanced camera technology enhances driver awareness with features like the front-wide view camera and Invisible Hood View, projecting real-time images onto dual 14.3-inch screens. The 3D Enhanced AroundView® Monitor with
Moving Object Detection offers selectable viewing angles, making parking and manoeuvring a breeze, even in tight spaces.
Tailored Audio Experience and Off-Road Excellence
Setting a new benchmark in in-car audio experiences, the QX80 debuts the Klipsch® premium audio system, a first in its segment. The 24-speaker system with Individual Audio functionality ensures personalized soundscapes, focusing audio elements directly to the front seats.
For those with a penchant for adventure, the QX80 is equipped with a rear differential lock, that ensures optimal performance across off-road terrains. This feature, combined with its robust design, makes the QX80 adept at tackling varied terrains, tailored specifically for Middle Eastern preferences. The QX80 offers two distinct gradesSENSORY and AUTOGRAPH, each designed to cater to diverse customer preferences.
The SENSORY grade blends performance with practicality, featuring a powerful 3.5 litre V6 Turbo engine delivering 450 horsepower and 700 Nm of torque, LED 3-blink turn signals, 9-speed automatic transmission with paddle shifters, and versatile seating options which ensures a robust driving experience. The captain chairs in the second row offer sliding and remote control folding while the bench chairs offer manual sliding. Both configurations provide convenient charging options with a 12V socket and USB Type-C chargers in the second row, emphasizing utility and connectivity for passengers.
The AUTOGRAPH grade elevates the luxury experience with exclusive design and comfort features. This model is distinguished by its dual tone roof available in selected colour combinations, adding a sophisticated touch to its exterior. The interior features boast a unique quilting pattern on all seating surfaces and premium Burgundy Semi Aniline DotQuilted Leather, enhancing the opulent feel. Both captain and bench chair configurations in this grade come with front and second-row massage seats, offering an indulgent level of comfort. The second-row console includes a touchscreen control panel, providing passengers with enhanced convenience and control over their environment. Additionally, the AUTOGRAPH model incorporates unique design details like the INFINITI Light Path, which includes an exterior light carpet,
and soft leather door armrests and console trim inserts, further distinguishing it as the epitome of luxury within the QX80 lineup.
Verdict
The all-new INFINITI QX80 perfectly embodies the fusion of luxury, performance, and cutting-edge technology, making it an ideal choice for customers who value both elegance and capability. With its striking design, opulent interior, powerful engine, and state-of-the-art features, the QX80 is poised to become a favoured option for those seeking a perfect blend of sophistication, power, and versatility.
FULL SPECIFICATIONS
Engine VR35DDTT 3.5 l twin-turbocharged V6
Power 450 hp
Torque 700 Nm
Transmission 9-speed
Off-Road Capability Rear diff lock
Wheels 22 in
Suspension Advanced electronic air suspension
Lighting LED/INFINITI Light Path
EXTERIOR SOPHISTICATION
The all-new INFINITI QX80 flaunts bold aerodynamic lines and a dual-tone roof, encapsulating the brand’s evolved Artistry in Motion design language.
THE NATION BUILDERS
Tata Motors says its World Smart Truck concept can help Saudi Arabia meet its ambitions
At the Heavy Equipment and Truck (HEAT) Show in Saudi Arabia, T&FME joined Tata Motors for a significant milestone in the company’s longstanding partnership with the Kingdom. For more than 30 years, Tata Motors has been a trusted name in Saudi Arabia, supplying vehicles that have not only supported businesses but also played a critical role in the nation’s development.
Now, as the Kingdom undergoes rapid transformation under Vision 2030, Tata Motors is set to deepen its impact with the launch of the Tata Prima 4440.S AMT and its World Smart Truck concept.
We sat down with Mr. Anurag Mehrotra, Head, International Business, Tata Motors Commercial Vehicles, and Mr. Azeem Khan, Managing Director of M. Mohamed Yousuf Naghi Motors Co., Tata Motors’ Saudi distributor. Together, they discussed the company’s nation-building
Saudi has been central to Prima development”
philosophy, its deep-rooted presence in Saudi Arabia, and how the Tata Prima range of trucks are uniquely tailored to meet the demands of the Middle Eastern market.
Tata Motors has been a key player in Saudi Arabia for over three decades, evolving alongside the Kingdom’s growing economy and infrastructure needs. “Saudi Arabia has always been a strategic market for Tata Motors,” says Mehrotra. “From the beginning, our vehicles were built to meet the practical needs of businesses, but
as the country’s ambitions have grown, so have our products. Today, we’re delivering trucks that are not just functional but advanced, innovative, and aligned with Saudi Arabia’s vision for the future.”
The partnership with M. Mohamed Yousuf Naghi Motors has been instrumental in ensuring Tata Motors’ success in the Kingdom. With a vast network of service centres, trained technicians, and reliable access to Tata Genuine spare parts, Naghi Motors provides comprehensive after-sales support that maximises vehicle uptime and strengthens customer confidence. “Reliability doesn’t just come from the truck - it comes from the ecosystem that supports it,” says Khan. “We’ve invested in infrastructure and services that ensure our customers can trust their Tata vehicles for years to come.”
This commitment to customer success reflects Tata Motors’ broader philosophy of nation-building. Mehrotra emphasises that the company sees its role in Saudi Arabia as more than just a provider of vehicles.
“Our trucks help build roads, transport goods, and connect communities. They are an integral part of the infrastructure that supports the Kingdom’s Vision 2030. This is why we see ourselves as partners in progress.”
Introducing the World Smart Truck Concept
At the HEAT Show, Tata Motors unveiled its newest addition to the Tata Prima series - the Prima 4440.S AMT, an Automated Manual Transmission truck built on the World Smart Truck platform. Designed to merge global engineering with local insights, the Prima series is the embodiment of Tata Motors’ innovation and customer focus. “The Prima is more than a truck; it’s a symbol of what Tata Motors stands for - quality, reliability, and a commitment to meeting the unique needs of our customers,” Mehrotra says.
The Prima 4440.S AMT has been engineered for versatility, making it ideal for applications like container transport, car carriers, and heavy equipment logistics. Powered by an 8.9-litre Euro-V Cummins engine, it delivers 400hp and 1,700Nm of torque, ensuring exceptional performance in challenging conditions. Advanced features such as Load-Based Speed Control, Gear Down Protection, Vehicle Acceleration Management, and Idle Stop optimise fuel efficiency and enhance operational reliability, key considerations for businesses in Saudi Arabia’s competitive logistics sector.
We are building solutions for tomorrow”
The World Smart Truck concept focuses on creating vehicles tailored to the specific needs of regional markets. In Saudi Arabia and the Middle East, this means designing trucks capable of withstanding extreme heat, traversing rugged terrains, and supporting industries like logistics, construction, and mining.
“The Saudi market has been central to the Prima’s development,” Mehrotra says. “Every aspect of the truck - from its powertrain to its cabin design - has been
optimised for the demands of this region.”
Tata Motors also showcased the high-performing Prima 4040.T, designed for fuel and water tankers, and the Prima 4040.K, engineered for construction and mining operations. These models underscore Tata Motors’ dedication to delivering comprehensive solutions for Saudi Arabia’s fast-growing infrastructure and logistics sectors.
Driver comfort has been a key pillar of the Prima’s design, reflecting Tata Motors’ commitment to improving the lives of those who use their vehicles. The Prima 4440.S AMT features electronically controlled pneumatic suspension, an aircushioned seat, and a tilt-and-telescopic steering wheel, offering a smooth, ergonomic driving experience.
“When drivers are comfortable, they are more productive,” Mehrotra explains. “This benefits not only the driver but also the fleet operators, who see improved efficiency and reduced downtime.”
The suspended cabin design and advanced handling systems address the challenges of long-haul journeys across Saudi Arabia’s vast and often harsh landscapes. Intelligent driving systems further enhance the driver experience, ensuring safety and ease of operation even in demanding conditions.
“The Prima is not just a truck; it’s a
THE WORLD SMART TRUCK
Tata Motors is using the launch of the Tata Prima 4440.S AMT and its World Smart Truck concept to meet new emission rules and demand for efficient and modern trucks in the KSA market.
workspace,” Mehrotra says. “Everything about it is designed to improve the life of the person behind the wheel.”
Sustainability is another cornerstone of the Tata Prima series. With fuel-efficient engines and eco-friendly technologies, the trucks align with Saudi Arabia’s growing emphasis on environmental responsibility as part of Vision 2030.
“We are not just building trucks for today; we are building solutions for tomorrow,” says Mehrotra. “The Prima series represents our commitment to delivering vehicles that optimise performance while minimising environmental impact.”
Supporting Saudi Arabia’s Vision 2030
Saudi Arabia’s Vision 2030 has created unprecedented opportunities for the transportation and logistics sector, with the Kingdom embarking on massive infrastructure projects such as Neom, the Red Sea Development, and large-scale housing initiatives. Tata Motors has aligned its strategy with these ambitions, designing products like the Prima to support the nation’s rapid growth. “Our trucks are integral to the success of these projects,” says Mehrotra. “Whether it’s transporting construction materials, supporting mining operations, or enabling logistics for large-scale housing developments, the Prima series is built to handle the scale and scope of Saudi Arabia’s transformation.”
To further strengthen its presence in Saudi Arabia, Tata Motors is exploring opportunities for local assembly, a move that aligns with the Kingdom’s localisation goals.
“We are constantly evaluating ways to deepen our relationship with the region,” Mehrotra says. “If assembling vehicles locally supports our customers
We are proud to support the Kingdom’s aspirations”
and aligns with Saudi Arabia’s ambitions, it’s something we will actively pursue.”
As it makes progress in the market, Tata Motors is reflecting on its enduring partnership with Saudi Arabia and the Middle East to date and the rapid changes it aims to keep pace with.
“The transformation here is inspiring,” Mehrotra says. “We are proud to support the Kingdom’s ambitious growth aspirations with vehicles that embody innovation, reliability, and long-term value.”
Azeem Khan adds, “Our partnership with
Tata Motors is about more than business; it’s about shared values and a shared vision for the future. Together, we aim to contribute to Saudi Arabia’s progress by delivering products and services that empower businesses and enhance the lives of those who use them.”
With decades of history, a philosophy rooted in nation-building, and a forwardthinking approach, Tata Motors is clearly poised to remain a vital player in Saudi Arabia’s transportation and infrastructure landscape for decades to come.
A SHARED VISION FOR THE FUTURE
“Our partnership with Tata Motors is about more than business; it’s about shared values and a shared vision for the future,” says Azeem Khan of M. Mohamed Yousuf Naghi Motors Co.
A KEY PLAYER IN SAUDI ARABIA
Tata Motors has been a key player in Saudi Arabia for over three decades, evolving alongside the Kingdom’s growing economy and infrastructure needs.
POWERING FORWARDS
Scania unveils the SUPER Powertrain: A leap towards efficiency and sustainability in the Middle East
Scania has introduced the much-anticipated SUPER Powertrain to the Middle East, setting new standards for fuel efficiency, performance, and sustainability in commercial vehicles. Known for its cutting-edge technology and environmental foresight, the Scania SUPER Powertrain promises to transform fleet operations by combining remarkable fuel savings, enhanced emissions control, and
unmatched power. As the region’s transport industry advances, Scania’s latest offering delivers precisely what fleet owners need: a robust, efficient, and eco-friendly solution.
“We are thrilled to announce the launch of the new Scania SUPER Powertrain in the Middle East. This groundbreaking powertrain is designed to deliver unparalleled performance, maximise profitability, and contribute to a sustainable future,” says Juan Carlos Ocampo, Managing Director of
A new benchmark for environmental responsibility”
Scania Middle East, while expressing his enthusiasm for the launch.
“With an impressive 8% fuel savings and enhanced emissions control, the Scania SUPER Powertrain sets a new industry benchmark for efficiency and environmental responsibility,” he tells T&FME
According to Ocampo, the new system offers a smoother drive and an extended horsepower range of up to 560 hp, “ensuring superior operational performance.
The new powertrain and chassis are engineered to perfection, providing outstanding technical robustness and longer operational service, making it the ideal choice for fleet owners who prioritise profit, performance, and the planet.”
Unmatched Fuel Efficiency
At the core of the SUPER Powertrain is a design that addresses one of the primary concerns for fleet operators: fuel efficiency. The powertrain achieves an impressive 8% improvement in fuel savings, a substantial gain that directly impacts profitability. This heightened efficiency is partly due to the dual overhead camshaft (DOHC) design, which improves exhaust gas exchange, enabling more efficient combustion.
Complementing this is Scania’s TwinSCR (Selective Catalytic Reduction) system, a dual-injection AdBlue system that reduces nitrogen oxide (NOx) emissions and adheres to the strictest global standards, keeping fleets compliant while cutting down on fuel consumption. These advancements contribute to an unprecedented 50% brake thermal efficiency, an industry-leading standard. This superior thermal efficiency means more of the engine’s energy is converted into power, reducing waste and maximising fuel use. For fleet operators, these savings translate not only into lower operational costs but also into a decreased carbon footprint, meeting both financial and environmental objectives.
Enhanced Performance and Power
The SUPER Powertrain is as powerful as it is efficient, delivering up to 560 horsepower with peak torque reaching 2800 Nm. Such power allows Scania to extend its range of applications, making the powertrain suitable for heavy-duty operations in diverse environments, from highways to challenging terrains. This power range is bolstered by Scania’s latest G25 and G33 Opticruise gearbox options, which feature a wider gear ratio spread, improved oil flow distribution, and seamless gear shifts. These upgrades enable smoother transitions, faster power transfer, and an extended operational lifespan for the gearbox.
The G25 and G33 gearboxes are designed for the heaviest of applications, equipped with new options like super crawler and overdrive gears, ensuring optimal performance even under
The SUPER Powertrain sets a new industry benchmark”
demanding conditions. The combination of power and adaptability makes the SUPER Powertrain a flexible solution that meets the needs of various fleet types in the Middle East, from urban logistics to long-haul transport.
Built for Durability
Durability has always been a hallmark of Scania’s engineering, and the SUPER Powertrain exemplifies this with its enhanced operational lifespan. Built
MEETING FLEET NEEDS
The combination of power and adaptability makes the SUPER Powertrain a flexible solution that meets the needs of various fleet types in the Middle East, from urban logistics to long-haul transport.
to last up to 30% longer before major servicing is required, the powertrain uses advanced materials and precision engineering to minimise wear and tear. This durability extends to the R756 single reduction rear axle, which offers fast gearing options, optimised weight distribution, and reduced internal friction to further extend the powertrain’s life and reduce overall maintenance costs.
Scania’s ProCare uptime service adds an additional layer of reliability, offering real-time vehicle health assessments and proactive monitoring. ProCare enables fleet operators to schedule maintenance during off-peak times, reducing the chance of unplanned downtime and keeping vehicles operational longer. For fleet owners, this is a key advantage, as it helps to ensure asset longevity and uninterrupted service.
Modular Flexibility for Diverse Applications
The Scania SUPER Powertrain is designed with modularity in mind, allowing customisation to meet a wide range of fleet needs. Scania’s upgraded chassis introduces more adaptability, improving weight distribution and payload capacity. This modular flexibility also supports easier integration of custom bodywork, ensuring that fleet operators can tailor their vehicles for specialised applications, whether in construction, distribution, or haulage.
In line with these modular features, the SUPER Powertrain introduces D-shaped aluminium fuel tanks with capacities of up to 910 litres. These tanks not only reduce overall vehicle weight but also incorporate Scania’s Fuel Optimisation Unit (FOU), which
EFFICIENCY AT ITS CORE
At the core of the SUPER Powertrain is a design that addresses one of the primary concerns for fleet operators: fuel efficiency.
increases usable fuel volume by reducing “dead” fuel and optimising the tank’s effective range. Together, these features enable longer trips with fewer refuelling stops, enhancing operational efficiency.
Leading the Way
Scania’s commitment to sustainability is clear with the SUPER Powertrain. The enhanced fuel efficiency and TwinSCR emissions control technology are engineered to support a greener transport future. The Twin-SCR system’s dual AdBlue injection optimises exhaust treatment, reducing NOx emissions to meet stringent Euro 6 standards and potentially future emissions regulations worldwide.
In addition to reduced emissions, the SUPER Powertrain is compatible with
This powertrain is an investment in a sustainable, efficient, and profitable future”
ENABLING CUSTOMISATION
sustainable fuels, including hydrotreated vegetable oil (HVO) and biodiesel. This compatibility provides operators with immediate options for lowering their carbon footprint without sacrificing performance, making it an ideal choice for fleets that prioritise both operational efficiency and environmental impact.
The Future of Transportation is now in the region
Scania’s SUPER Powertrain is not just a product; it’s a commitment to advancing sustainable transport solutions in the Middle East. As the region’s fleet operators look to reduce costs, enhance performance, and meet environmental goals, the SUPER Powertrain stands out as a versatile, reliable, and eco-conscious choice.
By merging fuel efficiency, high performance, durability, and environmental responsibility, Scania’s SUPER Powertrain offers a comprehensive solution for the future of commercial transport in the Middle East. With the SUPER Powertrain, Scania delivers on its promise to shape a sustainable, high-performance future for fleets in the region, one that benefits businesses, communities, and the planet alike.
As Juan Carlos Ocampo concludes: “The Scania SUPER Powertrain is not just about performance —it’s about driving profitability while protecting our planet. This powertrain is an investment in a sustainable, efficient, and profitable future for fleet operators in the Middle East and beyond.”
The Scania SUPER Powertrain is designed with the Swedish company’s famous approach to modularity in mind, allowing customisation to meet a wide range of fleet needs.
“THIS IS THE
PERFECT BLEND”
It is a strong start to UD Trucks’ partnership with GK Auto as the Quester and Croner Trucks make their official debuts
UD Trucks’s announcement of the brand’s arrival in Egypt as the brand commenced its partnership with GB Auto, one of the Middle East’s leading automotive companies, has already seen a strong start with sales of its Quester and Croner truck series in the market.
The partnership brings together UD Trucks’ renowned commitment to reliability, efficiency, and driver comfort with GB Auto’s extensive market expertise, and sets the stage for an exciting new chapter for the commercial vehicle partners in Egypt.
UD Trucks’ expansion into the Egyptian market comes at an important time, with the country experiencing a
rapidly growing economy and ambitious infrastructure agenda. With heavy investment in development and modernisation, there is an increasing demand for reliable, highperformance transportation solutions and UD Trucks is ready to play a crucial role in this transformation, offering a range of innovative vehicles that meet the demands of the local market.
The launch event, held at the iconic Citadel of Saladin, featured a spectacular reveal show that attracted 250 guests from diverse industries, some of which have already become customers of the brand. Adding to the celebration, a live performance from Doaa El Sebaii ensured the occasion was a uniquely memorable experience. The evening was attended by a
We invest in the prosperity and growth of Egypt”
senior delegation from UD Trucks’ regional offices in Dubai and Singapore, who joined the GB Auto team in presenting the brand’s products and services to the guests.
The introduction and initial sales of the Quester and Croner series is a testament to UD Trucks’ commitment to supporting the future of transportation in Egypt. Both models are designed to deliver exceptional performance, reliability, and fuel efficiency, making them the perfect fit for the needs of the country’s businesses and industries. The trucks’ technology, including the UD Telematics system, ensures optimal fleet management, helping businesses improve operational efficiency while reducing overall costs. Both series are also tailored for heavy-duty performance, with the
Quester built for long-distance hauls and demanding tasks, while the Croner excels in medium-duty operations, offering versatility across various industries.
UD Trucks’ launch in Egypt also highlighted the importance of after-sales service and support. Working in close partnership with GB Auto, the company’s strong network ensures that customers have access to the best service and maintenance programs, reducing downtime and improving vehicle uptime. UD Trucks’ comprehensive service agreements, including UD Trust, offer tailored solutions that ensure trucks remain in optimal condition, providing businesses with peace of mind and long-term value.
Mourad Hedna, President of UD Trucks MEENA, commented: “We are proud to be partnering with GB Auto as we invest in the prosperity and growth of Egypt, and look forward to being a solution provider to meet the transportation needs of this dynamic market. We believe our trucks will play a key role in supporting Egypt’s ambitious infrastructure and economic plans. With a strong partner by our side, we’re committed to delivering reliable and innovative transportation solutions that drive productivity and sustainability.”
OFFICIAL ENTRY
Today’s customer is focused on practicality”
In this context, Islam El Wardani, Head of Heavy Transport Sales at GB Auto, stated: “We are thrilled to announce our partnership with the globally renowned UD Trucks, which represents a strategic enhancement to our product portfolio in the Egyptian market. This collaboration reflects our commitment to offering the right services tailored to our customers’ evolving needs.
“Today’s customer is increasingly focused on practicality, looking for products that deliver high quality and competitive pricing—precisely what UD Trucks offers.”
He added: “Through this partnership, we
MAJOR BRAND INTEREST
Over 250 guests, some of which already became customers, attended the launch event, highlighting major interest in the brand.
aim to provide vehicles that blend top-tier quality, efficiency, and safety, specifically designed to meet the unique transportation demands of the Egyptian market, ensuring our customers benefit from maximum profitability and operational effectiveness.”
Additionally, Laurent Frederich, COO of GB Auto’s Commercial Vehicles& Construction Equipment division, highlighted the company’s role in supporting economic and industrial growth in Egypt by providing trucks that offer tailored solutions for long-distance transport, construction, and local logistics.
He added that the company is committed to delivering exceptional customer service, including maintenance contracts and the availability of spare parts to enhance productivity and reduce costs. Frederich further emphasised that the launch of UD Trucks in Egypt represents a transformative step in the transportation sector, as the company aims to improve its customers’ profitability without compromising on quality or performance. During the launch event, Frederic announced an exclusive offer for customers who book UD Trucks within the first week after the launch.
This year has been a pivotal one for UD Trucks, with the brand registering several significant milestones across the region. Earlier this year, UD Trucks launched its Euro 5 models in Saudi Arabia, a major advancement in meeting environmental standards and supporting the Kingdom’s Vision 2030 goals. Additionally, the brand successfully hosted Brand Day events in both Egypt and Kenya, preparing its presence in key markets. Now, with its official launch in Egypt, UD Trucks continues its strategic expansion, underscoring its commitment to providing high-quality, reliable transportation solutions that meet the growing demands of the region’s economies.
UD Trucks’ partnership with GB Auto has marked the brand’s official entry into the Egyptian market.
Eaftermarket SHIFTING SANDS
Autotek.ae talks about matching the pace of change in the
-commerce has reshaped consumer expectations across industries, and the automotive aftermarket is no exception. However, while purchasing goods online has become second nature for many, buying automotive spare parts remains a complex process requiring technical expertise. Autotek.ae, a UAE-based platform, is revolutionising this space with its cutting-edge use of artificial intelligence (AI) and machine learning. By simplifying the procurement process, enhancing transparency, and delivering tailored solutions, the platform is setting a new benchmark for efficiency and trust in the industry.
Speaking to T&FME, Rishikesh Subrayan, Senior Customer and Operations Specialist (Technology) at Autotek FZCO, explains how the platform has evolved to meet changing
demands. “With the advent of e-commerce, buyer expectations have fundamentally shifted, as purchasing nearly anything online has become the norm. However, in the automotive spare parts industry, traditional procurement methods still dominate. Younger customers, as well as an increasing number of enterprises, are turning to online purchases, demanding a seamless and reliable shopping experience,” he says.
Autotek.ae addresses these challenges with innovations such as its AI-driven Electronic Parts Catalog (EPC) and VIN decoder, which simplify and accelerate the parts identification process. The platform leverages the Auto 4.0 e-catalog, containing VIN data for more than 46 automotive brands, to help users quickly and accurately identify parts. “The EPC reduces the identification and quoting process by nearly 80%, enabling businesses to concentrate more on service delivery,” explains Subrayan.
The ability to deliver tailored solutions is key to creating a seamless experience”
By integrating real-time price comparisons across genuine OEM and aftermarket brands, Autotek.ae empowers customers to make informed purchasing decisions, streamlining operations for garages and repair shops alike.
Meeting Diverse Customer Needs
Autotek.ae’s platform has been designed with a broad spectrum of users in mind, from individual car owners to fleet managers overseeing large operations. A key feature is the AI-powered chatbot, which interacts with users in real time, simplifying the parts identification process. “By collecting basic information such as the VIN and part description (e.g., ‘brake pads’ or ‘drive belt’), the AI-driven chatbot searches through the extensive e-catalog to provide an accurate quote instantly,” Subrayan explains. This functionality is particularly beneficial for fleet managers who need quick and accurate
access to parts information for multiple vehicles, supporting both small-scale and bulk purchases. Personalisation is another critical aspect of the platform. Using AI algorithms, Autotek. ae analyses customer behaviour, vehicle specifications, and past purchases to deliver tailored product recommendations. This ensures that users receive relevant suggestions, improving overall satisfaction and efficiency. “The ability to deliver tailored solutions is key to creating a seamless experience,” Subrayan notes. For individual customers, the platform offers unparalleled convenience by reducing the complexity of parts procurement. For fleet managers, it provides a comprehensive solution for managing the demands of diverse fleets, ensuring that both time and cost savings are maximised.
Redefining Logistics
One of the most critical aspects of Autotek.ae’s operations is its logistics strategy, which ensures timely delivery to customers across the UAE and beyond. Subrayan highlights the importance of efficient logistics in meeting modern buyer expectations: “To meet the demand for quick and reliable delivery, Autotek.ae places equal emphasis on its logistics capabilities as it does on providing accurate product information.”
Autotek.ae achieves this by maintaining a robust internal infrastructure, including multiple stock points, warehouse facilities, and transport capabilities. Additionally, it partners with leading logistics providers such as Emirates Post, Aramex, DHL, and FedEx to handle local and international deliveries. For bulk international orders, strategic agreements such as the Memorandum of Understanding (MoU) with DP World enable the platform to offer value-added tools like container load calculators, sea freight rate comparisons, and digital container tracking. “These tools are specifically designed to facilitate bulk orders from international customers, such as those in Africa, enhancing the transparency and efficiency of their logistics needs,” says Subrayan. This emphasis on logistics ensures that customers receive their parts on time, even for complex international shipments. It also reflects Autotek.ae’s commitment to reliability and customer satisfaction, key factors in maintaining trust in the competitive automotive aftermarket.
Bridging the Tech Gap
The automotive aftermarket has traditionally been slow to adopt digital transformation, with many procurement processes still relying on manual methods. Subrayan contrasts
this with Autotek.ae’s streamlined approach: “In a typical garage scenario, the process of procuring parts is time-consuming and involves multiple steps. Customers often face higher costs due to inefficiencies and limited access to real-time price information.”
Autotek.ae eliminates these inefficiencies by offering direct access to pricing and availability through its AI-powered platform. Customers simply enter their vehicle’s VIN and specify the required part, and the system provides real-time price comparisons across a range of options. “This transparency allows users to see all available choices and make decisions that best suit their needs,” explains Subrayan. Once selected, the parts are delivered directly to the garage within 24 hours, significantly reducing downtime and enhancing repair efficiency.
Trust is another cornerstone of Autotek. ae’s success. The platform’s commitment to transparency extends beyond pricing to include product quality. Only OE (Original Equipment) parts and high-quality Tier 1 and Tier 2 aftermarket products are listed, ensuring that customers receive reliable components every time. “We maintain direct relationships with principal manufacturers and utilise live inventory and pricing data to ensure that our customers can rely on the quality and availability of every part we offer,” Subrayan says.
Behind the scenes, data analytics and forecasting play a critical role in Autotek.ae’s operations. By analysing historical sales data, customer demand trends, and seasonal variations, the platform ensures that its inventory levels align with market needs. “Data analytics and forecasting are pivotal to our inventory
We envision a future where e-commerce and AI redefine the industry, making it more accessible”
management strategy,” Subrayan notes. “This proactive approach minimises stockouts and reduces excess inventory, optimising the supply chain for efficient operations.”
Real-time analytics also allow Autotek. ae to identify gaps in inventory and address them quickly, ensuring uninterrupted service for customers. These capabilities enhance the platform’s operational efficiency while further building trust with its users.
Looking ahead, Autotek.ae is focused on staying at the forefront of innovation in the automotive aftermarket.
“We envision a future where e-commerce and AI redefine the industry, making it more accessible, transparent, and efficient,” says Subrayan. The platform is already exploring advanced features such as predictive maintenance tools, which will provide customers with proactive alerts and recommendations for parts replacements. By integrating IoT, AI, and data analytics, Autotek.ae aims to lead the Auto 4.0 revolution, creating a cohesive ecosystem that benefits both individual consumers and corporate clients.
“We’re combining technology with customer-centric design to create a platform that not only meets today’s needs but anticipates future demands,” Subrayan concludes. “By continuously adapting to evolving expectations, Autotek.ae is setting new benchmarks in the automotive e-commerce landscape.”
With its commitment to innovation, transparency, and trust, Autotek.ae is transforming the automotive aftermarket and proving that even the most traditional industries can be revolutionised through technology..
ROBUST LOGISTICS
With a robust logistics network and global partnerships, Autotek. ae ensures timely delivery for local and international customers.
LOOTAH BIOFUELS TO HELP POWER VIETNAM’S SAVICO
BIOFUELS
Lootah Biofuels, one of the Middle East’s first companies to produce biofuels from used cooking oils, is in talks with SAVICO Group to help the Vietnamese company’s development within areas such as the circular economy, green technology and renewable energy.
The discussions took place during Lootah Biofuels’ participation in the Vietnam–UAE Business Forum, organised by Vietnam’s Ministry of Planning and Investment and the Vietnamese Embassy in cooperation with Dubai Chambers.
The forum included the participation of His Excellency Pham Minh Chin, Prime Minister of the Socialist Republic of Vietnam; His Excellency Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade; His Excellency Abdulaziz Al-Ghurair, Chairman of Dubai Chambers; His Excellency Mohammed Ali Rashid Lootah, Director General of Dubai Chambers; and a number of officials, business leaders, and investors from both nations.
At the forum, Mr Yousif bin Saeed Lootah, Founder and CEO of Lootah Biofuels, and His Excellency Dr Nguyen Thanh Hong, Chairman of the Board of Directors of SAVICO Group, discussed strategies to strengthen bilateral cooperation aimed at achieving sustainable development goals in the UAE and Vietnam.
Yousif bin Saeed Lootah said, “We are delighted to collaborate with SAVICO Group, recognised for its investment in green technology and renewable energy, including offshore wind projects, liquefied natural gas, hydrogen production, carbon certification, and sustainable aviation fuel production.”
ATRC SAYS STEERAI IS LIKE A ‘BRAIN’ FOR CARS
TECHNOLOGY
The Advanced Technology Research Council (ATRC) has introduced SteerAI, a new technology venture poised to redefine autonomous solutions for industrial vehicles. Spearheaded by VentureOne, ATRC’s commercialisation arm, SteerAI combines cutting-edge AI-powered software and hardware kits, enabling ground vehicles to operate autonomously with unparalleled precision.
SteerAI initially targets the logistics and defense sectors, offering a transformative mobility system designed to automate vehicles for complex missions while minimising human involvement, enhancing safety, and boosting operational efficiency. This
innovative technology stems from research by experts at the Technology Innovation Institute (TII), ATRC’s applied research branch.
H.E. Faisal Al Bannai, Adviser to the UAE President and Secretary General of ATRC, emphasized the UAE’s growing prominence in autonomous technology, stating, “SteerAI is a significant milestone that underscores our commitment to leading in innovation and
translating pioneering research into impactful solutions.”
Unlike standard autonomous vehicles, SteerAI’s system acts as a versatile “brain” for a wide range of vehicles, according to Dr. Najwa Aaraj, CEO of TII. “With advanced navigation algorithms and hightech sensors, our modular system can seamlessly integrate with any vehicle platform, revolutionising the way we move,” she explained.
WORLD WRAP MASTERS MIDDLE EAST OPENS
CUSTOMISATION
The prestigious World Wrap Masters competition is coming to FESPA Middle East from 20-22 January 2025 at the Dubai Exhibition Centre, inviting skilled wrappers and vehicle wrap enthusiasts to showcase their talents on a global stage. As part of an international series, this unique event combines top talent in vehicle wrapping and creative vinyl applications and will culminate in the World Wrap Masters Final in Berlin in May 2025.
This exciting competition offers regional participants an unmatched opportunity
to learn from internationally renowned wrap experts. Workshops and demonstrations will be held in conjunction with The Wrap Institute, providing valuable insights and tips on achieving flawless vinyl application. Participants will also have the chance to impress a panel of expert judges as they complete a series of challenging wraps in categories such as colour change wraps, paint protection film (PPF), and printed vinyl application on vehicles and various objects.
Bazil Cassim, Regional Manager (Middle East & Africa) at FESPA, said, “The World Wrap Masters
competition at FESPA Middle East offers an unrivalled opportunity for the region’s wrapping community to showcase their skills and learn from world-renowned experts. Participants can take their expertise to the next level by learning the latest vinyl products, tools, and techniques. Given the growing momentum in the region’s wrapping industry, we anticipate significant interest in this year’s competition.”
With the GCC experiencing substantial growth in the automotive wrap films market, driven by rising vehicle sales and a demand for speciality products in the region’s hot climate, World Wrap Masters promises to capture the enthusiasm of the Middle East’s wrapping community. Contestants will compete across three days in several rounds, racing against the clock to complete a series of wraps with speed and technical precision. The winner of the Middle East round will earn the coveted title of ‘World Wrap Masters Middle East Champion’ and will receive a trophy, prizes, and an all-expenses-paid trip to the Grand Final in Berlin from 6-9 May 2025.
OPENING UP THE CAUCASUS
Bridgestone expanding partnership with Tegeta Holding strengthens its present in the Caucasus region
Bridgestone, a global leader in tyres and sustainable mobility solutions, expanded its partnership Tegeta Holding, one of the largest automotive companies in Central Asia and the Caucasus, further strengthening its presence in the Caucasus region. Under this agreement, Tegeta will serve as the official distributor of Bridgestone tyres in Armenia and Azerbaijan, effective January 1, 2025.
Bridgestone Middle East & Africa FZE and Tegeta Holding officially signed the agreement in Dubai, marking a significant milestone in both companies’ regional
growth strategies. Under the agreement, Tegeta will supply Bridgestone’s premiumquality tyres for a wide range of vehicles, including passenger cars, trucks, and buses, across Armenia and Azerbaijan.
Jacques Fourie, President of Bridgestone Middle East & Africa, said: “We are thrilled to expand our collaboration with Tegeta, who was been our trusted partner since 26 years.
Tegeta’s strong foothold in the Caucasus region enables us to introduce Bridgestone’s premium products to new markets such as Armenia and Azerbaijan, ensuring that customers benefit from our commitment to quality, safety and innovation.”
We are thrilled to expand our collaboration with Tegeta”
This partnership is based on a longstanding 26-year partnership that began in 1998, when Tegeta became Bridgestone’s distributor in Georgia. Over the years, Tegeta has grown into a leading distributor of automotive products in the region, while Bridgestone has maintained its leading position in the global tyre industry. Together, the companies have driven growth and innovation in the automotive sector across the Caucasus and beyond.
The expanded collaboration underscores Georgia’s pivotal role as a logistics hub for the region, connecting the Caucasus, Central Asia, and global markets.
Ekaterine Kavtaradze, Executive Officer of Tegeta Holding, said: “We are delighted to further reinforce our partnership with Bridgestone, a globally renowned brand for its quality and innovation. By introducing their premium products to Armenia and Azerbaijan, we are proud to support the constant advancement of the region’s automotive industry in the region.
We are proud that Tegeta secured an important place in the portfolio of this famous brand and is the largest partner in the region.”
Davit Chkhaidze, Director of Tegeta Prime Products, said: “This partnership
This marks a new chapter in our relationship with Bridgestone”
marks a new chapter in our relationship with Bridgestone. It reflects our position as a strategic partner of Bridgestone in the Caucasus region and highlights Georgia’s growing importance in the regional economy.”
Bridgestone’s commitment to innovation, sustainability, and quality align seamlessly with Tegeta’s aim to deliver premium automotive products and services. With over 93 years of experience and a presence in more than 70 countries, Bridgestone is prominent for setting high industry benchmarks in innovative technologies, high-performance tyres and a commitment to driving the future of sustainable mobility. This expanded
partnership opens up new opportunities for growth, enhancing customer access to world-class products and services across Georgia, Armenia, and Azerbaijan.
Tegeta Holding’s ongoing expansion into new markets and partnerships with global leaders like Bridgestone underline its dedication to growth, quality, and customer satisfaction. Being the largest automotive distributor in the region, Tegeta remains steadfast in its commitment to innovate and expand its offerings, further ensuring access to world-class products and services for customers across Georgia, Armenia, and Azerbaijan.
WHY BRIDGESTONE FOR TEGETA?
Tegeta is commited to offeer access to worldclass products and services for customers across Georgia, Armenia, and Azerbaijan.
THE FLEET
CONNECTED
Harkesh Jaggi, VP, Sales & Marketing for Michelin MENA talks driving the future of sustainable fleets in the Middle East
By strategically integrating connected fleet technologies, utilising the power of data, and prioritising sustainability, Middle Eastern fleet managers can optimise operations, reduce costs, and position their businesses as leaders in the region’s green economy. Here are some essential ways organisations can future-proof their fleets.
Data is the lifeblood of modern fleet management. Fleet operators must harness the power of information. By collecting, analysing, and acting upon data, fleet managers can optimise operations, reduce costs, and enhance sustainability, transforming their fleets from cost centres into profit centres. From vehicle performance and location tracking to fuel consumption and driver behaviour, data provides invaluable insights. Advanced analytics can uncover hidden patterns, predict maintenance needs, and optimise routes for maximum efficiency. For example, by identifying vehicles with suboptimal fuel consumption, fleet managers can implement targeted training for drivers or schedule preventative maintenance to improve performance.
Ultimately, data-driven decision-making empowers fleet operators to achieve operational excellence. The last mile, the final leg of the delivery journey, is a critical determinant of customer satisfaction. In today’s fast-paced, e-commerce-driven world, delivering goods quickly and efficiently is imperative.
Smart job management solutions, powered by data analytics, are essential tools for achieving this. By analysing delivery data, fleet managers can identify bottlenecks, optimise routes, and allocate resources effectively. Realtime visibility into the delivery process allows for proactive issue resolution and improved customer communication. As e-commerce continues to expand in the Middle East, mastering last-mile delivery will be a key differentiator for businesses. The MENA region’s total e-commerce market size is expected to reach $57 billion by 2026, making last-mile delivery efficiency critical for meeting growing demand.
Digital tools are revolutionising fleet management by enhancing efficiency and safety. With mobile applications, drivers can conduct thorough vehicle inspections and report issues in real time, ensuring
that potential problems are addressed promptly. This prevents breakdowns, minimises downtime, and improves overall fleet reliability. Additionally, advanced technologies like TPMS provide early warnings of potential problems, helping to maintain vehicle health and reduce maintenance costs. By embracing digital solutions, fleet managers can enhance efficiency, improve driver safety, and extend the lifespan of their vehicles
The shift towards EVs is a practical and strategic choice for fleet operators, however optimising routes, promoting eco-driving, and investing in vehicle maintenance are essential components of a comprehensive sustainability plan. These practices not only reduce fuel consumption and emissions but also enhance operational efficiency and lower overall costs. In the Middle East, where sustainability is increasingly prioritised, fleet managers have a unique opportunity to lead the charge
toward a greener transportation sector. By embracing electrification and implementing sustainable practices, fleet operators can contribute to a cleaner environment, reduce operational expenses, and strengthen their brand reputation. It’s a win-win for both the planet and the bottom line.
Effectively managing a fleet requires a delicate balance of cost control, compliance adherence, safety assurance, and asset optimisation. Traditional methods are often overwhelmed by the complexity of these demands.
Connected fleet solutions offer a transformative approach. By integrating telematics, IoT, and data analytics, these platforms provide real-time visibility into fleet operations. This empowers fleet managers to make data-driven decisions, optimise routes, enhance driver safety, and predict maintenance needs. The result is a more efficient, compliant, and cost-effective fleet.
“THIS
REGION IS VITAL TO US”
Saban Gungor, General Manager, Goodyear Middle East & Africa on Goodyear expanding its legacy in the Middle East
With over five decades of involvement in the Middle East, Goodyear has not only been a key player in the region’s tyre market but also a pioneer in adapting innovative tyre solutions to suit local conditions. Saban Gungor, General Manager of Goodyear Middle East & Africa, sheds light on the company’s approach to supporting fleets in the region and shares insights into how Goodyear’s sustainability goals and digital solutions are helping to reshape the tyre sector. From advanced products engineered for harsh climates to cutting-edge technologies that enhance fleet efficiency, Goodyear’s commitment to the Middle East is clear.
Can you tell us about Goodyear’s legacy in the region?
The Middle East continues to play an important role in Goodyear’s global operations. In addition to offering a portfolio of advanced truck tyres for all applications, it also supports its fleet customers with mobility solutions that help them reduce operating costs, enhance efficiency, stay competitive, and meet their sustainability goals. We continue to work closely with our distributors in the region to ensure that our tyres and mobility solutions are readily available to all our customers in the Middle East.
How has Goodyear adapted its product range to meet the specific needs of Middle Eastern markets, especially in
The Middle East continues to play an important role in Goodyear’s global operations”
the commercial and fleet sectors?
We are proud of our successes in supporting the region’s logistics sector for over 50 years. The strength of our truck tyre portfolio factors strongly in the trust our customers place in us, and Goodyear, with over 125 years of global experience, continues to deliver tailored products for fleets. An example of this is the secondgeneration range of KMAX S EXTREME GEN2 on-road long-haul tyres, specifically designed to endure the hot climates of the Middle East and Africa. This second generation not only reduces operating costs and maximises tyre life under high ambient temperatures but also achieves a minimum 20% increase in mileage on the steer axle compared to the first generation.
What are some of the key challenges Goodyear faces in the Middle East?
The automotive sector, like all others, is focusing on reducing its carbon footprint to help the world achieve its sustainability goals. The growing trend towards electrification, even in fleets, is a testament to this. As fleets aim for greater sustainability, there is a parallel expectation for components like tyres to contribute meaningfully to this journey. As a leader in tyre technology, we are guided by our Better Future Framework, which supports our climate commitment: Goodyear aims to reach net-zero greenhouse gas emissions across its value chain by 2050, starting from a 2019 base year. While Goodyear currently has no manufacturing in the Middle East, our commitment to sustainable sourcing permeates our global manufacturing footprint, which spans 55 facilities across 22 countries. For instance, Goodyear has pledged to use 100% renewable electricity in all manufacturing facilities by 2030 and 100% renewable energy by 2040. We are also developing a tyre made entirely of sustainable materials by 2030 and will replace all petroleum-derived oils in our products by 2040. Our annual Corporate Responsibility Report tracks and communicates our progress towards these ambitious targets. We support fleet sustainability through tyres that enhance fuel efficiency and durability, which is crucial in harsh environments. An example of this is the launch of our EQMAX and EQMAX ULTRA premium truck tyre ranges in Europe. Depending on size, these tyres contain up to 55% sustainable materials, including Rice Husk Ash (RHA)-based silica. With a new tread compound containing a higher silica content, the EQMAX and EQMAX ULTRA tyres offer up to 20% better mileage and 6% improved rolling resistance compared to their predecessors.
Goodyear is also promoting solutions such as TireOptix, which helps maintain optimal tyre pressure. This reduces breakdown risks and ensures efficient fuel consumption, contributing to lower CO2 emissions. These initiatives are designed to support fleet efficiency and align with Goodyear’s commitment to sustainable practices.
How important is the Middle East region for Goodyear’s overall business? This is a vital region within our global business. As a leading tyre partner to major fleets in the region, we support our fleet customers in overcoming operational challenges as they pursue their business objectives. Increasingly, fleet customers look to tyre manufacturers like us to help lower operational costs. They now expect a comprehensive offering that includes
ENHANCING FLEET EFFICIENCY
In
tyres, mobility solutions, services, and digital applications. Together, these can deliver optimal results in end-to-end tyre management for fleets, yielding significant benefits. Generally, there are two main cost drivers in fleet maintenance: fuel and tyre replacement. While fuel cost is not something we directly control, tyre choice does impact a fleet’s fuel consumption. Tyres with lower rolling resistance enable fleets to achieve higher fuel economy during operations. Fleets are also keen to monitor tyre performance in real time, which is a significant advantage. Our truck tyre portfolio, including products like the Assurance Fuel Max, reduces rolling resistance by up to 27%, potentially saving up to 4,000 km worth of fuel over the life of four tyres.
Goodyear Total Mobility, with digital solutions like TireOptix, offers fleet operators insights into tyre performance with the convenience of mobile device access. Goodyear CheckPoint, our tyre monitoring solution, is installed in various fleets across the region. This yard-based drive-over inspection system checks
The strength of our truck tyre portfolio factors strongly in the trust our customers place in us”
tyre condition, pressure, tread depth, and vehicle load in seconds, providing fleet managers with essential data as vehicles return to base.
How do you help fleet operators and transportation companies to improve tyre management and performance?
As one of the leading tyre manufacturers, Goodyear not only delivers high-quality and durable tyres to our fleet customers but also acts as an enabler in their digitalisation journey. Our digital technology solutions, such as TireOptix and Goodyear CheckPoint, play an increasing role in offering our fleet customers peace of mind with end-to-end fleet deployment. From long-haul to passenger transport and last-mile deliveries, Goodyear has empowered clients like Al Salem Transportation & Tourism Company in Saudi Arabia and Masafi in the UAE to make informed decisions, optimising their fleets’ performance and enabling them to deliver on their mission.
Looking ahead, what are your key priorities?
With over 125 years of heritage, Goodyear’s ability to navigate regional challenges speaks to our sustained success in managing our operations. We work with our distributors to stay close to customers and anticipate their needs for our products and services. Trusted local partnerships are crucial in scaling our offerings across the region.
As a dependable provider of tyre technology, we remain committed to delivering reliable, high-quality tyres and advanced digital solutions to our fleet customers. Looking ahead, our priorities include expanding our presence, enhancing product availability, and continuing to support our fleet customers with products and digital tools that meet the evolving needs of the Middle East market.
the Middle East, Goodyear is supporting fleet sustainability through tyres that enhance fuel efficiency and durability, which is crucial in harsh environments.
TAKING PRIDE
Goodyear takes pride in its success of supporting the region’s logistics sector for over 50 years, says Saban Gungor.
POWERING
THE FUTURE
Juffali Commercial Vehicles celebrates a ‘remarkable success’ in Riyadh with its groundbreaking Truck Solution Show
Juffali Commercial Vehicles recently held a highly successful event in Riyadh. The event brought together more than 400 guests, including transportation professionals, industry leaders, and key stakeholders. It highlighted Juffali’s extensive range of products, from trucks to trailers and solutions, solidifying its position as a leader in the commercial vehicle sector in Saudi Arabia. Attendees were introduced to an impressive lineup of products that cater to the diverse needs of the Kingdom’s
transportation and logistics industry. The showcase included HIAB Cranes, renowned for their precision and reliability; Hardox Tippers, built for durability under challenging conditions; and Flatbed Trailers, ideal for versatile hauling solutions.
The display also featured Aluminum tanker trailers and rigid, known for their lightweight and efficiency; KRONE Curtain-Side Trailers, designed for secure and flexible cargo handling; and HIAB Hooklift, offering advanced waste and material management solutions.
A standout feature of the event was the unveiling of the Zetros MotorHome,
This event reflects our ongoing commitment to innovation”
a versatile vehicle perfect for off-road exploration, alongside the latest Actros Euro 5 Truck, celebrated for its ecofriendly engine technology, advanced safety features, and superior fuel efficiency.
The Zetros MotorHome features a permanent all-wheel drive and two-stage transfer case bring power to off-road terrain. According to Mercedes-Benz, the installation of differential locks on all axles and a large slope angle, means “almost no off-road challenge is too great for the Zetros”. And the passengers also benefit from the tried and tested vehicle concept
from Mercedes-Benz: An optimal seating position behind the front axle for rough roads ensures that the journey is as relaxed as possible, even on the toughest routes.
In terms of service, the Zetros also offers a range of impressive advantages. The robust, simple design means long service intervals, which suits all those adventurers who travel often and for long periods.
The Actros Euro 5 features an engine that is engineered to offer unparalleled power and precision while meeting the latest emission standards in the Saudi market. It combines advanced technology with robust construction, ensuring optimal performance in various commercial applications. The engine’s sophisticated design features enhanced fuel injection systems, improved combustion processes, and state-of-the-art turbocharging technology.
The Euro 5 engine is designed to maximise fuel economy, offering significant savings on operational costs. Its advanced fuel injection system ensures precise fuel delivery, optimising combustion and reducing waste.
While these innovations underline Juffali’s commitment to delivering environmentally sustainable and high-performance vehicles to meet the evolving needs of its customers, the event also highlighted The Juffali Service & Parts You Can Trust (CSP) programme. Captivating attendees with an impressive display of genuine parts for Mercedes-Benz and FUSO trucks, the CSP showcased Juffali’s unwavering commitment to quality and reliability in after-sales service.
Expert representatives were on hand to provide in-depth insights into the capabilities of each product, emphasising how genuine parts ensure optimal performance and longevity for vehicles. Additionally, CSP underscored Juffali’s integrated solutions for the transportation industry,
We remain dedicated to cuttingedge products”
offering tailored recommendations to help businesses enhance their operational efficiency and fleet performance.
The exceptional turnout and enthusiastic engagement from attendees demonstrated the growing demand for Juffali’s innovative products and services. Guests had the opportunity to network, exchange ideas, and explore solutions that address the Kingdom’s expanding logistics and transportation requirements.
Reflecting on the event’s success, Heiko Schulze, CEO of Juffali Commercial Vehicles, stated: “This event in Riyadh reflects our
ongoing commitment to innovation and excellence in the commercial vehicle industry. It was an honor to welcome such a diverse group of industry professionals and showcase the range of solutions we provide to meet the specific needs of the Saudi market. The strong response from our guests reaffirms the trust they place in Juffali Commercial Vehicles, and we remain dedicated to delivering cutting-edge products that drive efficiency, reliability, and sustainability.”
With a legacy of excellence and a clear vision for the future, Juffali Commercial Vehicles continues to set the standard for the commercial vehicle industry in Saudi Arabia. By combining advanced technology with an unwavering focus on customer satisfaction, the company is paving the way for new opportunities and stronger regional partnerships.
The Truck Solution Show served as a dynamic platform for Juffali Commercial Vehicles to showcase its innovative offerings, engage with customers, and further strengthen its leadership position in the market. The event’s success underscores the company’s dedication to providing world-class solutions that empower businesses to thrive in an increasingly competitive environment.
“It
A VERSATILE HOME
Headlining the event was the unveiling of the Zetros MotorHome, a versatile vehicle perfect for off-road exploration, alongside the latest Actros Euro 5 Truck.
A DIVERSE AUDIENCE
was an honour to welcome such a diverse group of industry professionals and showcase the range of solutions we provide to meet the specific needs of the Saudi market,” said Heiko Schulze, CEO of Juffali Commercial Vehicles.
A TALE OF TWIN AUTOS
T&FME previews and compares the upcoming Automechanika Dubai and Shanghai events –and we’ll be at both
T&FME is about to have an unusual opportunity to compare two of the biggest aftermarket fairs in the world:
Automechanika Dubai and Automechanika Shanghai. Ahead of both, the magazine is previewing and comparing the two events.
As two key pillars in the global Automechanika series, Automechanika Dubai and Automechanika Shanghai offer unique perspectives on the dynamic automotive industry while addressing the challenges and opportunities shaping their respective markets. Both exhibitions serve as vital platforms for fostering innovation, collaboration, and growth within the automotive sector.
This year’s events underscore the regional and global significance of the automotive aftermarket, spotlighting their shared focus on innovation and sustainability.
Dubai:
A Gateway to Asia
Automechanika Dubai, scheduled to run from 10-12 December 2024 at the Dubai World Trade Centre, is the largest international trade exhibition for the automotive aftermarket in the Middle East. With the UAE’s automotive aftermarket projected to reach US$1.91 billion by 2028, the exhibition reflects the region’s rapid growth and economic diversification.
A key highlight of the Dubai event is its focus on strengthening ties with Southeast Asian (SEA) companies. Currently
The demand for aftermarket parts and services is surging”
contributing approximately 5% of the UAE’s aftermarket market share, SEA companies are becoming pivotal players in shaping the UAE’s automotive landscape. These companies bring cost-effective solutions, high-quality products, and a focus on innovation and sustainability, making them key partners in the UAE’s automotive transformation.
The networking event preceding Automechanika Dubai brought together industry leaders, including Vishal Pandey, Director of Glasgow Research & Consulting, and Bakri Bin Alias, Senior General Manager of the Malaysian Automotive, Robotics & IoT Institute. Discussions centred on how SEA companies are driving technological advancements, addressing
sustainability challenges, and supporting the UAE’s ambition to develop a greener, more efficient automotive sector.
“Vehicle ownership continues to rise in the UAE, driven by economic recovery and infrastructure development,” noted Pandey. “The demand for aftermarket parts and services is surging, and SEA companies are uniquely positioned to meet this demand while advancing sustainability and innovation.”
Automechanika Dubai will feature over 100 SEA exhibitors, showcasing products such as tyres, batteries, mechanical parts, and advanced technologies. The event’s ten specialised categories—ranging from parts and components to innovation and mobility—will offer attendees insights into market trends, technological advancements, and business opportunities shaping the future of the Middle East’s automotive sector.
Shanghai: A Global Hub
Meanwhile, Automechanika Shanghai, running a week earlier from 2-5 December 2024, takes a global approach, offering a sprawling showcase of 6,700 exhibitors across 14 halls and 350,000 sqm at the National Convention and Exhibition Center. Themed “Innovate, Transform: Driving a Sustainable Future,” the event highlights the automotive industry’s commitment to addressing the challenges of sustainability and digitalisation on a global scale.
This year’s event will feature a record 81 fringe programme events and 400 speakers, exploring topics such as digital globalisation, green manufacturing, and strategies for local and international collaboration. The International Automotive Industry Conference 2024 will serve as the cornerstone of the event, with key speakers like Masaki Honda of Frost & Sullivan and Zhang Zhuowen of Geely Industrial Internet Platform discussing global trends and strategies.
A standout feature of Automechanika Shanghai is its emphasis on talent development, particularly in the wake of advancements in new energy vehicles (NEVs) and connected mobility. The International Automotive Industry Talent Development Conference 2024 will focus on building a high-tech workforce equipped to address the demands of emerging automotive technologies. Xu Lei, Senior Researcher at the China Talents Society, will unveil a report on China’s top 40 talents in intelligent connected vehicles, while Professor Tan Piqiang of Tongji University will discuss
how to establish a high-quality education system for the automotive industry.
The markets served by Automechanika Dubai and Automechanika Shanghai differ significantly in scale, focus, and priorities, reflecting the unique dynamics of the Middle East and China. The UAE’s automotive aftermarket is projected to reach US$1.91 billion by 2028, driven by rising vehicle ownership, infrastructure growth, and economic diversification. In contrast, China’s automotive market remains the world’s largest, with a strong focus on research, innovation, and sustainability, supported by global supply chain integration.
Vehicle ownership continues to rise in the UAE”
Both regions are also prioritising sustainability, but their approaches differ. The UAE is leveraging partnerships with SEA companies to advance green technologies and efficient solutions. In China, events like the NEV Innovation Summit and green repair showcases highlight a broader systemic commitment to integrating sustainability into every aspect of the supply chain, from production to aftermarket services. Automechanika has continued to expand its focus on technology and innovation. This year’s Dubai’s event highlights innovations tailored for the Middle East’s unique challenges, such as extreme weather and long-haul logistics. In contrast, Shanghai focuses on cutting-edge global trends, including digital globalisation, intelligent connected vehicles, and the rise of NEVs.
Automechanika Dubai and Shanghai serve as critical platforms for shaping the future of the global automotive industry. While Dubai showcases the transformative role of SEA companies in the Middle East, Shanghai leads the charge in global innovation and sustainability. Together, they reflect the diverse opportunities and challenges within the sector, offering insights into how regional markets can collaborate to drive progress.
The stage is set for a deeper exchange of ideas, technologies, and strategies. Whether addressing the specific needs of the Middle East or exploring the global implications of automotive digitalisation, Dubai and Shanghai are united in their goal of advancing the industry toward a greener, smarter future.
DRIVING A SUSTAINABLE FUTURE
Both Automechanika Dubai and Shanghai reflect a shared commitment to greener practices and advanced technologies, showcasing the evolution of the automotive aftermarket across regions.
YOUTH MOVEMENT A NEW
RTA reveals card to tempt students onto public transport
Dubai’s Roads and Transport Authority (RTA), in partnership with the International Student Identity Card (ISIC) Association, has launched the nol Student Package in a move to get more young people onto public transport. The initiative is designed to provide a wide array of benefits designed for school and university students across the UAE through a single card to unlock numerous benefits, such as a 50% discount on all public transport services operated by the RTA, including the metro, tram, buses, and marine transport. This discount aims to make daily commuting more affordable for students and support the RTA’s goal of increasing public transport usage among the younger population.
Beyond public transport, the nol Student Card provides students with discounts of up to 70% on both local and international brands, which can be accessed across the UAE and abroad. The card also functions as a payment
method at various retail stores throughout the UAE, making it a versatile tool for students.
In addition to these benefits, students will receive a personalized international student identification card integrated with their nol card. This dual-purpose card can be requested through the nol Pay app and will be delivered directly to the student’s designated address.
Later this year, the updated nol Student Card will introduce new features designed to provide more control and convenience for parents. These features will allow parents to top up balances and manage daily expenses, ensuring students have a seamless travel and spending experience. This comprehensive package is designed to cater to both students and their families, offering a host of diverse benefits beyond just transport.
fares and an enhanced card management system, RTA aims to simplify the daily commuting experience for students, making travel across
The introduction of the nol Student Package aligns with RTA’s ambition to continuousl improve its services, particularly students and their parents. By offering discounted public transport
through discounted fares and added benefits, the RTA is working toward a 25% share of trips on public transport by 2030, in line with Dubai’s strategic plan to reduce congestion, lower emissions, and create a more sustainable urban environment.
NEXT ISSUE: END OF YEAR REVIEWS SPECIAL, AUTOMECHANIKA NEWS, AND A LOOK AT CHARGING FINANCIALS, AND MUCH MORE!
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