ATL Media

Entertaining audiences worldwide

From giving India its first private satellite TV channel in 1992, to reaching 1.3 billion viewers around the world through linear and digital platforms, Zee Entertainment today is the global entertainment go-to with an integrated team creating and serving extraordinary content with a worldwide presence across 173 countries and over 80 TV channels.

As the commercial arm of Zee Entertainment, ATL Media is the lead division for Arabic coproduction and the exclusive representative of Geo channels and Cartoon Network in the MENA region, providing comprehensive media advertising solutions to brands on television and digital.

ATL’s Arabic co-production division was established in early 2017 after witnessing a higher demand for Arabic content by broadcasters and other platforms than what is available in the market. This seemed like an opportunity for Zee to step in and merge forces with local producers to reduce individual business risks of content production.

Since its inception, ATL has successfully co-produced three Arabic drama series adapted from

Adil Memon, Head of Content & Marketing, Zee Entertainment MENA receiving the Best Adaptation of a Foreign-Language Drama Series to Arabic for Ser at the BroadcastPro Awards 2020.

Zee Indian scripts, pioneering this type of adaptation across key content producing markets. Starting with Syria, the first series Forsa Akhira (Last Chance), was produced starring legendary names of drama like Assad Fodda and new rising stars like Mohammed Al Ahmed and Moatassem Al Nahhar.

In Egypt, ATL adapted the Indian drama series Kareena Kareena to Carmen starring Reham Haggag and Mohamed al-Kilani. Carmen was acquired for exclusive first runs by major broadcasters in Egypt and the GCC, CBC and MBC, respectively. The award-winning drama series Ser was the third successful coproduction by ATL which is an adaptation of Zee’s own drama series 100 Days. It was filmed in Lebanon and brought together Syrian actor Bassam Koussa with Lebanese actors Bassem Moughnieh, Dalida Khalil, Fadi Ibrahim and Wissam Hanna.

Currently, ATL’s fourth series is underway and being co-produced in Egypt. It will be an adaptation that falls under the genre of dramedy. This was a mere decision following the success of the previously coproduced drama series Carmen in Egypt, which was aired exclusively by MBC+ and Shahid Plus in the Gulf and CBC in Egypt, and as available run on more television and digital platforms. Additionally, ATL is planning a panArab co-production project and a few more are in the pipeline including movies and non-fiction shows.

Being in the Arabic market for over 20 years, Zee’s ATL was able to perfect the recipe for creating successful Arabic content in terms of production and viewership. By observing the keen Arab interest for Indian drama series, ATL’s mission is to bring these storylines to viewers in their language. With a view to creating more opportunities for itself, ATL is open to the idea of forging alliances with new partners to co-produce Arabic content and to leverage on Zee’s international expertise and global presence to help distribute it for all the world to see.

Contact

Zee Entertainment

Middle East FZ LLC

Zee Tower, Office 202-204

Dubai Media City

Dubai, UAE

PO Box 500484

Tel: +971 4 426 4100