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BROADCASTER
Entertaining audiences worldwide From giving India its first private satellite TV channel in 1992, to reaching 1.3 billion viewers around the world through linear and digital platforms, Zee Entertainment today is the global entertainment go-to with an integrated team creating and serving extraordinary content with a worldwide presence across 173 countries and over 80 TV channels. As the commercial arm of Zee Entertainment, ATL Media is the lead division for Arabic coproduction and the exclusive representative of Geo channels and Cartoon Network in the MENA region, providing comprehensive media advertising solutions to brands on television and digital. ATL’s Arabic co-production division was established in early 2017 after witnessing a higher demand for Arabic content by broadcasters and other platforms than what is available in the market. This seemed like an opportunity for Zee to step in and merge forces with local producers to reduce individual business risks of content production. Since its inception, ATL has successfully co-produced three Arabic drama series adapted from
Adil Memon, Head of Content & Marketing, Zee Entertainment MENA receiving the Best Adaptation of a Foreign-Language Drama Series to Arabic for Ser at the BroadcastPro Awards 2020.
