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MODEST AND CHIC FASHION FOR THE HOLY MONTH Inspiring women to write their own stories, Frou Frou’s Ramadan ‘21 collection is the ideal choice to take you from Iftar to Suhoor Emirati womenswear label Frou Frou fuses modest styles with intricate embroidery evoking a vision of feminine elegance. Delicate yet bold, the brand seamlessly blends luxurious fabrics, impeccable craftsmanship and meticulous attention to detail. Renowned for evening abayas and beautiful materials, Frou Frou continually finds new ways to reinterpret classic styles. Originally established in 2001, Frou Frou humbly began as the first silk scarf store in Dubai. Due to growing demand, the three sisters behind the brand slowly began to introduce silk and taffeta abayas. In 2018, the founders decided it was time to pass Frou Frou onto the next generation. Their daughters are now at the helm continuing what their mothers started while reaching a younger target market. Drawing inspiration from nature through to architecture, Frou Frou embraces classic silhouettes with a femininine yet modern touch. Turning a new page for Ramadan 2021, Frou Frou’s latest collection ‘Tales of 2021’ signals the beginning of a new chapter for the womenswear label. Merging past with present, the brand references its heritage while looking to the future through modern silhouettes, intricate detailing and luxurious fabrics. The natural color palette emphasizes understated elegance in cream, dusty pink, pale blue, olive and grey. Beautiful fabrics ranging from silk to organza allows each style to tell its own story. A frayed neon tweed skirt adds a splash of color while a tiered dress crafted from straw and overlaid with a sheer panel has a modern touch. Silhouettes take shape in the form of balloon sleeve kaftans, high neck dresses and coat cut abayas. Draping and gathered sleeves are tied together with braided leather belts while oversized bows create a sense of whimsy. Attention to detail is at the heart of the collection displayed through handcrafted embellishments, raw edges and yarn stitching. Hand embroidered leaves and flowers emphasize the collection’s natural element while lattice stitching evokes the essence of quality. Express yourself and flaunt your diversity this Ramadan with Frou Frou. 64
APRIL 2021
