CP July 2020c

Page 76

Sony Launches New Wireless Earbuds

since 2010

HUAWEI Sound X

The latest tech prowess co-engineered by Devialet a stellar brand in professional acoustic and audio technologies/ HUAWEI

Sony Middle East & Africa expands its Truly Wireless product range in Kuwait with new WF-XB700

Sony Middle East & Africa announced the latest addition to its truly wireless product range with the new the WF-XB700, providing the perfect hassle-free with EXTRA BASS™ earbuds for people on the go in Kuwait. Huawei recently released the HUAWEI Sound X, the interactive dual-subwoofer Hi-Fi speaker, co-designed with Devialet with premium hardware, next level software and a stylish exterior. Featuring a wide range of advanced audio technologies and professional acoustic systems, this new speaker is an ideal companion for an immersive audio experience. Let’s look at some of these audio innovations in detail. In order to deliver a truly immersive audio experience, the HUAWEI Sound X is equipped with two 3.5-inch Devialet subwoofers, which are capable of 60W bass power and up to 20mm amplitude. It also features a symmetrical and inventive Push-Push acoustic design that allows for each subwoofer to cancel out the backwave vibrations from the other, projecting sound that is twice as powerful. On the other hand, Devialet's exclusive SAM® technology (Speaker Active Matching) ensures that the acoustic pressure reproduced by the speaker precisely matches that recorded by the microphone, faithfully restoring low frequencies, preventing the presence of any lag between the bass and the rest of the spectrum. The dual subwoofers deliver a sound pressure level (SPL) of up to 93 dB, rivaling that on far larger speakers. It is also the first-ever Hi-Res-certified speaker, designed to capture the full richness of the original audio. Topping this all off, is the magnetic rare-earth material used in the HUAWEI Sound X that further contribute to crisp and powerful sounds. The HUAWEI Sound X delivers premium sound across the entire audio frequency spectrum, covering a range of 40Hz to 40,000Hz. It produces crisp, detailed high-frequency audio, reproduces the human voice in all of its nuance at medium frequencies, and generates powerful, soulful tones at low frequencies. The HUAWEI Sound X also packs six powerful 8W fullfrequency tweeters at the bottom, which are evenly distributed in a ring, which outputs beautiful surround sound audio that is tailored to the environment. A proprietary sound effect algorithm also provides for endless immersion amidst a lush 360° sound field which further complements its 5.1 immersive stereo effects for an all-around surround audio experience like never before. In addition to its sterling audio quality, the HUAWEI Sound X also supports the convenient Huawei Share1 function, which can be initiated simply by tapping your phone against the NFC icon on the speaker, after which audio played on the phone will switch to the speaker, without a hitch. When users receive a call when the phone is connected to the speaker, the HUAWEI Sound X2 not only pauses the music playback, but allows to answer the call on your phone for privacy. On the other hand a simple tap of the phone on the speaker will initiate an instant connection. Users can cover the top of the speaker with their hand to pause music playback as well, then simply tap again to resume playing. 1.Huawei Share is only available on phones that run Android 5.1.1 or about with screen-on, that support and have enabled NFC. The feature is currently not supported via iOS. 2.Phone sharing with software upgrade planned in summer 2020.

76

JULY 2020

Experience Punchy Sound with the WF-XB700’s EXTRA BASS™ Featuring Sony’s EXTRA BASS™ technology, the XB700 headphones create precise, punchy rhythms that lift every track and maintain vocal clarity for a superbly rich, well-rounded listening experience.

WF-XB700 BLUETOOTH® technology removes the need for wired connections for ease of use while the Ergonomic Tri-hold structure creates a comfortable fit. Users can enjoy up to 18 hours of listening thanks to the handy charging case , while just 10 minutes quick charging provides 60 minutes of music playback. Additionally, an IPX4 rating for water resistance means protection against splashes and sweat so customers can keep moving to the music while on the streets in the rain and at the gym.

Godaddy Arabic Website Launched For The Middle East And North Africa

GoDaddy, the company that empowers everyday entrepreneurs around the world, has launched a beta version of the new GoDaddy Arabic website. The GoDaddy website experience, marketing, and award-winning customer support will be available in Arabic, to help local small businesses and entrepreneurs across the Middle East and North Africa (MENA) build an online presence. GoDaddy’s Arabic website will enable local entrepreneurs to utilize various GoDaddy products and services to help boost their company’s online presence and grow their venture. This beta version offers customers the ability to share feedback, which will be used by GoDaddy developers to help further enhance the customer experience across the website. Although Arabic is the fourth most used language on the internet, with more than 273 million Arabic speakers, studies have shown that the Arabic content penetration on the internet is around 5% with low quality. A majority of websites depend on ‘automatic translation’ for viewing the content in their local languages, as a result Arabic website content is often translated inaccurately. Therefore, many Arabic businesses do not consider creating company websites due to the timeconsuming nature of creating content in Arabic language and the struggle to find correct, useful information in their native language. The need to support Arabic businesses comes as the MENA region has observed a significant growth of small businesses. According to research, up to 80 to 90 percent of businesses in MENA are comprised of Micro, Small and Medium Enterprises (MSMEs). Concurrently, the MSMEs sector in the GCC region presents a potential of 156% growth in the next five years, employing 22 million people, according to a study by MENA Research Partners (MRP). With a vision to support everyday entrepreneurs and small business owners across the MENA region, GoDaddy’s Arabic website aims to provide them with easier access to useful digital tools, solutions, content, and customer support in the local language, to help meet business needs, and provide guidance to help them in their online journey.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.