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THE SCENT OF TRADITION AND TRENDS CityPages Magazine dives into the rich history of the highly-coveted fragrance, which carries such strong significance throughout the Arab region
Rasasi, a pioneer in the field of perfume retail, has contributed to the evolution of the modern perfume industry in the Middle East. Over the last four decades, the company has built a solid foundation of pioneering entrepreneurial vigour, creating some of the best and most exclusive fragrances, which have established a worldwide reputation for quality, luxury and elegance. We sit down with Rasasi Perfumes managing director Salim Kalsekar to talk market challenges, expansion plans and oriental scent distinctions.
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JULY 2021
