googly eyes

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'Cause all of me loves all of you Love your curves and all your edges all your perfect imperfections I will also admit that I color my hair Somehow the color never looks great but what the hell I just don’t like gray hair As the oil gets hotter you’ll see it start to change the color of the eggs When they’re ready remove the pan from the heat and take the eggs out using a spatula I close my eyes and see pretty colors They’re dancing just for me splendid with their pretty colors Locked in my mind they’ll always be Publicity begins by working on a natural appetite for pleasure But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure’s own terms Publicity is never a celebration of a pleasure-in-itself Publicity is always about the future buyer It offers him an image of himself made glamorous by the product or opportunity it is trying to sell Look at the stars look how they shine for you and everything you do Yeah they were all yellow The relation between what we see and what we know is never settled Each evening we see the sun set We know that the earth is turning away from it Yet the knowledge the explanation never quite fits the sight Please don’t hate me because I’m beautiful Let me tell ya city living ain’t all it’s cracked up to be Fast city living ain't all it’s cracked up to be Crack crack crack the eggs into the pan I’m a very clean person I like cleanliness I think you’re better off going there than someplace you have no idea











where the food is coming from It’s a certain standard In principle a work of art has always been reproducible Man-made artefacts could always be imitated by men Hey white boy you chasin’ our women around Oh pardon me sir it’s the furthest from my mind I’m just lookin’ for a dear dear friend of mine The fresher an egg the stronger the proteins are in the white which means the egg will form into a neater shape in the frying pan Old eggs will spread out very thinly The authenticity of a thing is the essence of all that is transmissible from its beginning ranging from its substantive duration to its testimony to the history which it has experienced Since the historical testimony rests on the authenticity the former too is jeopardized by reproduction when substantive duration ceases to matter And what is really jeopardized when the historical testimony is affected is the authority of the object It’s alive It’s alive And I can’t help but stare cause I see truth somewhere in your eyes Just remember what you’re seeing and what you’re reading is not what’s happening Shut my eyes Feel the color of you Succumb to this illusion So strong so deep Crack crack Heat matters If the heat is too high the eggs will become tough and rubbery In no other form of society in history has there been such a concentration of images such a density of visual messages Hit me like a ray of sun Burning through my darkest night You’re the only one that I want Think I’m addicted to your light Bed-Stuy fly Bushwick sick East New York









walk the Brownsville grill ill You see I got a Fort Greene lean Clinton Hill chill Red Hook look man Ain’t no shook hands in Brooklyn Crack crack crack the egg The spectator-buyer is meant to envy herself as she will become if she buys the product She is meant to imagine herself transformed by the product into an object of envy for others an envy which will then justify her loving herself Try this simple fried egg to start your morning off right History is made up of fragments and absences What is left out is as significant as what is included Cause all of me loves all of you Love your curves and all your edges all your perfect imperfections Humpty Dumpty sat on a wall Humpty Dumpty had a great fall All the King’s horses And all the King’s men Couldn’t put Humpty together again Great rows of diced mint jellos in glasses diced strawberry jello gleaming red jellos mixed with peaches and cherries cherry jellos topped with whipped cream immense pans of cheesecake of raspberry cream cake of flaky rich Napoleons of simple Boston cake armies of éclairs of deepish strudels and the river of freshly baked powdered cookies of glazed strawberry-banana desserts wild glazed orange cakes pyramiding glazed desserts made of raspberries whipped cream lady fingers sticking up Vast sections reserved for the splendours of coffee cakes and Danish crullers Then the bread bun mountain Then the serious business the wild steaming fragrant hot-plate counter Roast lamb roast loin of pork









roast sirloin of beef baked breast of lamb stuffed pepper boiled chicken stuffed spring chicken things to make the poor penniless mouth water big sections of meat fresh from ovens But most of all it’s that shining glazed sweet counter showering like heaven an-all-out promise of joy in the great city of kicks Crack the eggs into the pan Eyes without a face got no human grace Your eyes without a face Mystification has little to do with the vocabulary used Mystification is the process of explaining away what might otherwise be evident Please don’t hate me because I’m beautiful Now look away look away Hide your eyes from the land where I lie cold Look away look away From the lies in the stories that were told Look away look away History always constitutes the relation between a present and its past Consequently fear of the present leads to mystification of the past You talkin’ to me Ah yeah I looked out the window seen his bald head Ran to the fridge and pulled out an egg Launched that shot and he was caught out there Saw the convertible driving by I loaded up the slingshot let one fly The egg a symbol of life The trigger I pulled his face the yolk Reached in his pocket took all his cash Left my man standing with the egg moustache Yeah that’s right I’m the Egg Man driving around King of the town Always got my windows rolled down Ready to throw You know I’m the Egg Man We all dressed in black we snuck up around the back We began to attack the eggs did crack on Haze’s back You made the












mistake and judge a man by his race You go through life with egg on your face Woke up in the morning peculiar feeling Looked up and saw egg dripping from the ceiling In the exact duplication of the Real preferably by means of another reproductive medium advertisement photography etc and in the shift from medium to medium the real vanishes and it becomes an allegory of death But even in its moment of destruction it exposes and affirms itself it will become the quintessential real and it becomes the fetishism of the lost object Cause all of me loves all of you Love your curves and all your edges all your perfect imperfections beautiful Let me tell ya city living ain’t all it’s cracked up to be Fast city living ain't all it’s cracked up to be Crack the egg onto a small plate or saucer Here’s looking at you kid True stories deal with hunger imaginary ones with love Crack crack crack I’m having an old friend for dinner So let me break it down to sections for you slow pokes Fort Greene Bed-Stuy Flatbush Brownsville Crown Heights and East New York will be down till Medina takes respect for the styles we bring ‘Cause in Brooklyn we be into our own thing The bastard form of mass culture is humiliated repetition always new books new programs new films news items but always the same meaning Just a New York conversation gossip all of the time Did you hear who did what to whom happens all the time Who has touched and who has dabbled here in the city of shows Openings closings bad repartee everybody knows







We are governed our minds are molded our tastes formed our ideas suggested largely by men we have never heard of Breakfast is the only meal of the day that I tend to view with the same kind of traditionalized reverence that most people associate with Lunch and Dinner The food factor should always be massive four Bloody Marys two grapefruits a pot of coffee Rangoon crepes a half-pound of either sausage bacon or corned beef hash with diced chilies a Spanish omelet or eggs Benedict a quart of milk a chopped lemon for random seasoning and something like a slice of Key lime pie two margaritas and six lines of the best cocaine for dessert Crack the egg onto a small plate or saucer (don’t crack it straight into the pan in case some shell ends up in there as well) Slide it off the saucer into the pan Cover with a lid and leave for 3 minutes over a low heat Check the white is set and if not leave it for another 30 seconds and check again Season Serve this simple fried egg recipe for breakfast in sandwiches or on top of steaks burgers or hash browns We have some very large people that like eating So I think we’re going to have a little fun Where the real world changes into simple images the simple images become real beings and effective motivations of hypnotic behavior Happiness consists in frequent repetition of pleasure Now I look into your eyes I can see forever The search is over You were with me all the while Here’s looking at you kid













googl googly eyes is a collection of re-photographed images of fried eggs pasted on deli store fronts. Our sight met while walking through the streets of Brooklyn, seeking distraction and trying to turn a blind eye to current politics. “Just remember what you’re seeing and what you’re reading is not what’s happening.” Where to look if you do not want to watch anymore? / May 11 – July 9, 2018 in Greenpoint, Williamsburg, Bushwick, Dumbo, Brooklyn Heights, Downtown Brooklyn, Fort Greene, Clinton Hill, BedfordStuyvesant, Cobble Hill,

Boerum Hill, Prospect Heights, Crown Heights, Red Hook, Carroll Gardens, Gowanus, Park Slope, Lefferts Gardens, East Flatbush, Sunset Park, Windsor Terrace, Prospect Park South, Kensington & Parkville, Flatbush (and Ridgewood, Queens) / Concept, photography, text collage: Christof Nüssli / Proofreading: Linda Jensen / Print: Kopa, Vilnius / First Edition: 500 copies / Publisher: cpress, Zurich, cpress.ch / Supported by: Fachstelle Kultur Kanton Zurich, Swiss Arts Council Pro Helvetia / This publication was

made possible through a residency in New York offered by Pro Helvetia, the Swiss Arts Council, and the Swiss Institute New York / Distribution: Worldwide; Idea Books (Amsterdam) ideabooks.nl, Switzerland; cpress (Zurich) cpress.ch / Every effort has been made to identify and trace possible copyrights holders. The publisher apologizes for any omissions that may have been inadvertently made. / CC-BY-NC 2019 / ISBN 978-3-9524710-4-3


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