2011 - 05 for web

Covering the Printing, Packaging and Publishing Industries across Asia.

ASIA

Print Pack Publish

May 2011

Break Free

MICA (P) 046/11/2010 - KDN PPS 1529/8/2010

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Asian PrintAwards 2011 th

Gold

Silver

May 2011

Bronze

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Asian Print Awards Entry Form 2011 Heidelberg acquires Belgian software specialist CERM No Can Do – Not With Us. Powerful new cloud-based web-to-print solution Benefits of high quality ink-jet Boost company’s ability to produce short-run and on-demand Finding colours that sell “Eco”, a word for marketing?

Five new digital categories for Asian Print Awards 2011 Phased global rollout of the new Heidelberg and Ricoh strategic cooperation.

Integrated Software for the Digital Publishing Industry Showing its confidence and commitment in Asia market 1,000 visitors from all over the world expected Carbon Conundrums Company has gone through many changes Ten Years of CIP4 and Muller Martini Raises the bar with tough new environmental targets 70,000 newspaper copies per hour IsThe new ROTOMAN changes everythinguture?

Mixed feelings about digital billboards Marketers should embrace OOH Triumph Motorcycles Race to CGI AFTA 2011 Conference Pattaya Thailand Industry news from all over the world Some funny items collected over the last month

116 Lavender Street #03-02 Pek Chuan Building Singapore 338730 tel+65 6733 5342 fax +65 6733 3586 Publisher

Paul Callaghan paulftw@tm.net.my

Managing Director

Elizabeth Liew eliew@cpublish.com.sg Editor

Ann Callahan calmor@ihug.co.nz Journalist

Christel Lee editorasia@cpublish.com.sg Advertising Sales

Matthew Callahan matt@cpublish.com.sg Accounts Manager

Radika Balani accounts@cpublish.com.sg Accounts

Meynard Gloria accounts@cpublish.com.sg

Delighting You Always

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2011 Free Entry Form

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Asian Print Awards 2011

Entries submission close 5th October 2011 at 5pm

ASIA’s only regional print awards

The Asian Print Awards Committee would like to thank our Title Sponsor PPi and Messe Dusseldorf the organisers, of DRUPA, our Platinum sponsors and Gold sponsors. Together we recognise the best in print quality Asia has to offer.

31 August - 3 September 2011 Bangkok Thailand

Platinum Sponsors

Environmental Award

Gold Sponsors

Official colour measurement supplier

Print Media Association of Singapore

A GA Asian Gravure Association

The Thai Printing Association

Asian Label Association

Welcome 9th Asian Print Awards 2011 - The only regional awards of its kind in Asia The annual Asian Print Awards was founded to recognise outstanding achievement in the print and packaging industries across Asia. With more than half the world’s population represented in this fast growing area, communication in the form of printed matter links Asia’s diverse cultures. It is imperative that such print achievements do not go unrecognised, especially among the population base that Asia enjoys.

The Awards are judged on a wholly quality-oriented set of criteria to ensure that fair play is enacted at all times. The Independent Judging Panel comprises highly qualified personnel from within Asia and around the world.

The independent judging panel has no knowledge of the actual entrants details. ALL ENTRIES ARE NUMBER-CODED. Entries must be commercially produced work.

The Asian Print Awards is the only regional print quality competition of its kind in Asia. Supported by leading industry-supply companies, any progressive quality print house should enter and prove that they are the best - by winning the Gold, Silver or Bronze award.

Proving pride in quality awareness is what customers love to see.

It’s not just empty words, you can prove it.

Entries submission close on 5th October 2011 at 5pm.

Make a note in your diary now! The "Event" for 2011 is the Asian Print Awards night, join us in Bangkok at the Shangri La Hotel on the 22nd November 2011

Conditions of entry 1. Entries may be submitted by individuals, companies or associations involved in any area of print production, and be from the following countries: Singapore - Malaysia - Korea - Hong Kong - China - Indonesia - Thailand Vietnam - Myanmar - Japan - Philippines - Sri Lanka - India - Cambodia Pakistan - Taiwan - Mauritius Entries are invited from: Advertising agencies - Printing companies - Book binders - Advertisers and brand owners - Prepress companies - Art and Design Studios - Paper Merchants or any other person or company associated with the production of print or the purchase of print in the Asian region.

2. A company can enter as many jobs in as many different categories as it wishes, but the company must make sure that all correct information is completed on the entry form for each individual job entered.

3. All winning entries will be reproduced and featured in the awards catalogue to be distributed during the awards dinner presentation.

4. Entries in the 9th Asian Print Awards must be printed between 30th Nov 2010 and 5th October 2011, are produced within the Asian countries specified in clause 1. All entries must be sent to and be in on the 5th Oct 2011 before 5pm.

5. There is no restriction on the type of stock used or the method of printing.

Imported stock, artwork or photographs from overseas sources are acceptable.

Reproduction film (prepress) and printing and finishing must however be produced entirely with the Asian regions designated. All other printed works submitted from other countries will be immediately disqualified.

6. An official entry form must be completed for each entry (photocopies are acceptable). This form has an “A” and a “B” section. The “A” section will be used to catalogue all entries and to determine the person or company to receive the awards. This section is not shown to the judging panel.

The “B” section is for technical details to be considered by the judging panel and must be taped to the back of each entry. Details submitted on the entry form are used as copy for the Award catalogue. The Committee accepts no responsibility for any inaccuracies in the details submitted.

7. The judges will be appointed by the Asian Print Awards Committee and the judges’ decision is final. Each entry will be considered and evaluated for print quality or if otherwise stated in the catergories listed.

8. The awards are for outstanding achievements in printing and more than one award may be made in any category.

Gold, Silver & Bronze medals will only be presented to the Print Company.

If your company wins a Gold Award, a representative/s from your company MUST be present in Bangkok to receive the award on stage, we will not send any Gold awards to you if you are not present!

CATEGORIES FOR 2011 9th Asian Print Awards 2011 Categories 1 to 12 - Offset Printing Only.

1: Posters, Showcards & Point-of-sale material – 4 or more colours - any substrate 2: Postcards, Greeting and Invitation Cards –(small items to be display mounted) 3: Calendars – any format 4: Leaflets, Flyers, Folders and Brochures- any number of colours, up to16 pages (excluding cover) 5: Catalogues, Booklets and Brochures - 4 or more colours more than 16 pages.

6: Sheetfed magazines – 4 or more colours 7: Book printing – less than 4 colours 8: Book printing – 4 or more colours 9: Limited Editions & Artwork reproductions (under 2000 print run) 10: Web Offset – Coated stock 70gsm and above 11: Web Offset –LWC (light weight coated) 65gsm or less 12: Packaging – any number of colours on any substrate: will be judged equally on – Print Quality – Functionality and Design

Categories 13 to 19 - Digital Printing Only

Will be Judged on – Quality – Production – Appropriate use of technology & Visual impact Provide name of press utilised in “Other technical details” of section B on the entry form 13: Book Printing – 4 or more colours 14: Leaflets, Flyers, Folders & Brochures –any number of colours up to 16 pages (excluding cover) 15: Catalogues, booklets and brochures – 4 or more colours more than 16 pages.

16: Calendars & photo books – any format.

17: Postcards, Greeting and Invitation cards (small items to be display-mounted).

18: Posters, Showcards & Point-of-sale material – 4 or more colours – any substrate.

19: Packaging – any number of colours on any substrate : will be judged equally on Print Quality – Functionality and Design.

Categories 20 to 24 - Specialty Categories 20: Multi–piece productions and Campaigns – Any substrate or print process: Multi–piece Production must be 3 or more items such as folder, leaflets, ringbinders, inserts, envelopes including their contents.

Campaigns must be 3 or more items with a consistent theme produced during the year by the same printer for the same client.

21: Embellishment - any substrate – any combination - for example: embossing –diecutting – foil stamping – laminating ,coating 22: Innovation / Specialty Printing – the entry must exhibit any innovative and/ special application of machinery, process, substrate or finishing.

A short description must be provided for the judges, detailing reasons for entry into this category.

23: Digital Colour Proofing: The Judging Criteria is to assess the best proof to print match. Entries must be from a commercial Production Job (not a test sample) and must supply a proof together with a full copy of the printed job.

Magazines entries must provide a proof of eight (8) different pages together with a full copy of the magazine.

24: Self Promotion – any item printed to promote a product or company involved in the graphic arts industry. Selfpromotion cannot be entered into any other Category.

Make sure you CHECK all your entries for any faults, production defects!

MAJOR SPONSORS AWARDS Best application of creative colour Best in specialty wide-format printing - Inkjet Best use of the digital printing process Digital Print Creative award (eg. creative use of applications) Best in sheetfed offset Best in innovative printing

Best in web offset printing

Environmental Printer Award 2011

The Judges Award

CHECKLIST 1. Carefully select samples of your best work and complete the entry form. Ensure all details are accurate and legible. Remember that the information you supply will be used as copy in the Award Book and certifies if you are successful.

2. Paper clip section A to the front of your entry.

3. Securely tape section B to the back of each entry. If the entry is smaller than A4, or subject to damage, display mount the entry and securely tape section B to the back of the mount.

4. If sending more than one parcel mark 1/3, 2/3 etc.

5. All entries will not be returned due to the large volume of entries received for the Asian Print Awards competition.

6. Entries must be received by 5th October 2011, 5pm.

7. You can enter as many times in as many different categories as you like.

8. We accept photocopied entry forms 9. You must ensure the entry form(s) provide all the correct relevant information 10. Have you correctly marked the address where to send the entries?

You can also purchase tickets to the gala dinner @ US$110pp Dates to Remember 5th October 2011 - 5pm entries close 22nd November 2011 - Awards presentation in Bangkok

ENTRIES CLOSE 5th October 2008

ASIA’s only regional print awards looks forward to seeing you in BANGKOK on 22nd November 2011 Start collecting your best work today Entries close 5th October 2011

www.asianprintawards.com.sg 116 Lavender Street, #03-02, Pek Chuan Building, Singapore 338730 Tel +65 6733 5342

FREE Entry Form 9th Asian Print Awards 2011 ENTRIES CLOSE 5th October 2011, 5pm Remember to submit 2 copies of each job! Why - just in case one is damaged..

Section A

(This will not be shown to judges).

Entered by (company name) Contact Person Address Telephone

Country

Postcode

email

Title of entry (description) Printed by (company name) Client name Designer

Pre Press House

Brand of Printing Machine used Stock supplied by (Merchant’s name)

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Brand name of stocks Coated Uncoated Category entered By signing here you accept the rules and conditions of the Asian Print Awards Name

Signature

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Section B

Production information to be shown to judges

Category entered (Same as above)

Entry number

( tape this to the back of your entries) (Administrative use only]

Print method Number of ink colours

Embellishments

Number of press passes

Quantity produced (Print run copies )

Other technical details (finishing processes etc)

Send all entries to: APAM Pte Ltd 116 Lavender Street #03-02 Pek Chuan Building Singapore 338730 (Tel 65-6733 5342) Additional entry forms can be downloaded at www.asianprintawards.com.sg Please note that entries are non-returnable unless a self addressed courier pack is supplied

Entries must be in by 5th October 2011, 5pm

Print Pack Publish Asia • 5/2011

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Heidelberg acquires Belgian software specialist CERM Heidelberg has acquired Belgian software specialist CERM. The company, headquartered in Oostkamp, specializes in the development, sale, and implementation of management information systems (MIS) for commercial and label printing and employs 26 staff.

Effective immediately, Heidelberg plans to launch and sell CERM's existing portfolio worldwide and integrate it into the Prinect production workflow. Management information systems are used to manage all the commercial processes of a print shop.

“By acquiring CERM, a well-known software specialist in Western Europe, Heidelberg is expanding its portfolio of management information systems. We aim to present a fully integrated MIS solution with central data management in combination with our Prinect print shop workflow at drupa 2012 and start the worldwide roll-out step by step,” says Marcel Kiessling, member of the Management Board responsible for Heidelberg Services, explaining the strategy behind the takeover. “CERM is an excellent addition to our existing solutions thanks to the strengths of the company’s products and the customer segments it serves.”

Tom Musschoot, former owner and new Managing Director of CERM said: “We’ll continue to serve all our

existing customers in all our markets.

Additionally, as part of Heidelberg, we will be able to extend our business to a truly global level by making use of Heidelberg’s worldwide presence and international sales channels.” The global market volume for MIS in the print media industry is estimated at around EUR 200 million.

Customers benefit from an extended portfolio and additional functions CERM's product portfolio can also cover the extensive MIS requirements of larger print shops involving complex management processes. Heidelberg plans to integrate the CERM solutions step-by-step into the Prinect print shop workflow. The aim is to launch a fully integrated management and production workflow for controlling all commercial and production processes in a print shop, irrespective of the business model and size of the company. The new development will allow customers who initially opt for a CERM solution to switch to a comprehensive integration solution at a later date.

Heidelberg acquires Belgian MIS specialist CERM and plans to present a fully integrated MIS solution in combination with the Prinect print shop workflow at drupa 2012.

Heidelberg Prinance customers will continue to be served Existing users of the MIS solution Prinect Prinance will be supported also in the future. With the acquisition of CERM these customers will have the opportunity to upgrade on a high-end technology with additional functions.

Interfacing of third-party MIS to Prinect and partner programs to continue So far, Heidelberg has successfully connected around 50 third-party MIS solutions to the Prinect print shop workflow. At last year's IPEX trade show, the company also established an MIS partner program with four leading MIS manufacturers, including CERM. The aim is to enable users to boost their productivity by further improving interfaces between thirdparty MIS systems and the Prinect print shop workflow that have already been implemented successfully in customer projects. This program will continue to be an essential part of the company’s strategy.

CERM MIS for Narrow Web printers to be rolled out worldwide The success story of the CERM MIS for narrow web printers in Europe will now be extended all over the world.

“Heidelberg’s worldwide presence including the sales channels of Gallus for the label business will create a unique platform for our very specialized narrow web solution,” says Musschoot, explaining the advantages of the acquisition of CERM by Heidelberg. “We are already serving our first US customers, and will now be able to reduce the time-to-market considerably.” CERM’s already existing partnerships will remain in place. •

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Get Prinected!

To ensure your printshop is perfectly equipped for the market, all processes need to be transparent and easy to follow. That’s why Heidelberg developed Prinect – integrating, controlling, and accelerating your entire production process, and ensuring you a smooth workflow that offers you maximum quality and flexibility.

Heidelberg Asia Pte Ltd www.heidelberg.com

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Print Pack Publish Asia • 5/2011

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No Can Do – Not With Us. For the media professionals at Brückner & Neuner GmbH (almost) nothing is impossible. ORIS Press Matcher gave a big boost in quality and efficiency in the highly productive digital printing.

The new building of Brückner & Neuner GmbH, located in Obertshausen about 20 kilometres East of Frankfurt, is bright and welcoming.

From here the company produces for customers from all over Germany and the neighboring countries. The company for digital media design was founded in 1993 by two through-andthrough professionals, who previously learnt the business at one of the most renowned typesetting and pre-press companies in Frankfurt. Today the company has 35 highly motivated employees.

When looking at the impressive variety of products created here, you quickly understand that both owners have a penchant for perfection, and the whole company has internalised this philosophy. During the past years, which have seen many a revolution in the printing industry, Brückner & Neuner GmbH has constantly adapted its strategy, left the beaten tracks and thrown overboard what has become outdated. A quote of the famous American industrialist Henry Ford aptly sums it up: 'Success is a matter of adjusting one's efforts to obstacles and one's abilities to a service needed by others'. For the most part, it has

been technically complex orders which brought the necessary technology inhouse.

Today, the wide range of on-demand services in digital printing and finishing covers everything from a digital shortrun to complete exhibition display walls. The owners gained a first experience in digital printing as early as 1990 in the company where both were employed before they founded their own. It is therefore not surprising that they invested in digital printing soon after the company was opened, after the purchase of an imagesetter and scanner. Bernd Neuner recalls: "Relatively soon we were running three toner-based systems for short-run printing. Back then, all of the three printers were needed to produce just 1,000 copies, and it was a disaster to print at least half-way identical colors on the printers.

At that time we still even glued a lot of pages together to produce dummies for customers." Joachim Brückner, who is primarily responsible for sales in the company, adds: "Many production methods in those early days of the company appear rather absurd today. However, it was a significant

advantage to use only DTP on Macs right from the beginning. That we also immediately invested in digital printing can be attributed to our customer structure. Since we are in the vicinity of the financial center in Frankfurt, we have many institutional customers, like investment companies from the banking sector. Although their obligatory reports can be very voluminous, only a few copies are needed.

"ORIS Press Matcher guarantees consistent colour on different printing systems – irrespective of printer model or printing process", Bernd Neuner, Managing Director

At the same time jobs often include sensitive data, which places specific demands on data security. That is why we were one of the first media companies who invested in a Citrix solution to meet our customers' requirements. In the course of time, we have standardized and automated typesetting as much as possible, using extensive scripting. Time and again, customers are trying to create brochures, using 'Word', but soon enough find out that the cost and effort is much higher than giving these jobs to professional typesetting companies.

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Print Pack Publish Asia • 5/2011

© Kodak, 2010. Kodak and Versamark are trademarks.

Management/General 13

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Print Pack Publish Asia • 5/2011

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Today we provide the customer with a powerful, yet easy to use editing system, which can be used via a secure access. In future, we will add a web-toprint system. Other service providers very often refuse jobs when confronted with data from Office programs like PowerPoint. By contrast, we have implemented standards which allow us to convert even these files without much effort and print them digitally with correct colors. The banking crises, which we also felt, accelerated the dramatic decrease of print runs. In the past, obligatory reports were printed in several thousand copies. Within two years, this came down to mere 3–10 copies, which is the bare minimum that must be submitted to the authorities.

The entire rest is distributed online by now. Needless to say that this has hit conventional printers particularly hard."

"One of our strongest points is the comprehensive full-service we can offer which always includes consulting services and a dedicated training of our customers. Although the acceptance of PDF in the market made many things a lot easier, we still generally check and edit customer files prior to printing.

With this service we distinguish ourselves from internet printers. At the same time our customers frequently discover that very often we are actually less expensive. Particularly when things need to move fast and no other solution is in sight, you regularly hear 'just go and see B&N'", Bernd Neuner says with a smile.

"A significant improvement in the quality and efficiency of digital printing", Joachim Brückner, Managing Director.

Prepress services still have a big share in the revenue, and many customers come to the media producers to see their ideas become reality - from textile printing to a three-metre billboard.

Unlike other companies, the print production at Brückner & Neuner GmbH emerged from prepress and was completely digital right from the outset. Technically, Brückner & Neuner GmbH has remained faithful to Océ and Xerox since years and continuously invested in the latest generation of black & white and color systems. In addition to several black & white systems, a full-color Xerox DocuColor 8000 is in operation. The company also has adequate finishing capacities, which are also used for commission orders from friendly printers. With the investment in a large-format Océ Arizona flatbedprinter, another line of business was created three years ago. Soon after, it was complemented with a large-format eco-solvent printer with an appropriate cutting plotter.

CGS Partner IGEPA, Dietzenbach introduced Brückner & Neuner GmbH to ORIS Press Matcher. "When IGEPA first demonstrated the CGS software in early 2010, they hit the mark. We frequently produce a wide spectrum

of printed matter for demanding customers, ranging from business cards and flyers to the artwork of entire exhibition booths. We also assume responsibility for the entire offset production process. The client expects color fidelity for his corporate identity and an identical colour reproduction on different printing systems, without getting into time-consuming colour matching processes. Since some time, we have agreed on the ISO Coated V2 standard, commonly used in offset printing, which we use as a neutral communication colour space to create output-independent data. In short, we want to produce reliable results with consistent quality on all systems, particularly important for re-runs.

This continuously caused us problems in the past, particularly on our main machine, a Xerox DC 8000. Achieving consistency within a print-run or a repeat job required considerable effort and expense, and still we would reach a limit often enough. Particularly jobs with light tints, which we have quite frequently, were extremely difficult to match visually. ORIS Press Matcher produces much better results entirely metrologically, using the iterative 4-D colour management technology", explains Rainer Bayer, operations manager at B&N and responsible for color management. "We have a much better colour uniformity now, and with the grey optimisation feature we achieve a better grey balance throughout the entire printing process on all of our systems."

"We only briefly tested the software under production conditions in our company, with close support from IGEPA and CGS. Straight after, we decided to match all existing colour systems to the ISO standard, using ORIS as a colour server, from the layout proofer in the prepress department to the large-format printer with ecosolvent inks. Within a very short time we were able to improve the quality and efficiency of our digital printing department, since we now use a largely automated colour transformation process, anyone here can perform. This allows us to produce perfect results in the shortest time, instead of having to go through a tedious profiling process", Bernd Neuner concludes. •

Print Pack Publish Asia • 5/2011

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Powerful new cloud-based web-to-print solution FUJIFILM announces the launch of a new web-to-print solution, XMF Print Centre. Taking advantage of the company’s expertise in online print services such as photobook creation, XMF Print Centre allows print service providers of all sizes to maximise the opportunities provided by the internet to create, produce and fulfil many different types of print and ultimately drive new print revenue into their businesses.

Suitable for both B2C and B2B environments, XMF Print Centre is a fully-featured web-to-print platform that builds on the renowned flexibility and ease-of-use of FUJIFILM's XMF Workflow. It allows a print service provider to easily create single or multiple e-commerce portals tailored to the requirements of individual or multiple customers, and supports a wide variety of printed products including brochures, posters, booklets, point of sale items, calendars, photobooks, newsletters and business cards, to name but a few. XMF Print Centre also features a comprehensive back office administration system for managing all aspects of the online print environment.

The addition of a web-to-print frontend to XMF not only provides print service providers with an online ordering system for their customers that

is available 24/7, but streamlines the way many different print services are ordered and fulfilled. This includes the creation of new print jobs, reprints of existing jobs or complementary services such as print distribution. In particular, when coupled with FUJIFILM’s XMF Workflow, XMF Print Centre takes full advantage of XMF’s in-built Pure PDF technology and automated print production capabilities, allowing print jobs to be quickly and easily routed to whichever output device is appropriate.

XMF Print Centre has been designed from the outset to be a cloud-based system and is suitable for many different types of print business, from digital sign printers wishing to add an e-commerce platform to help drive a local digital print business, to much larger print businesses utilising a number of different print technologies that wish to add web-to-

print capabilities to their armoury and maximise the opportunities of tight integration with a production workflow.

John Davies, business strategy manager, workflow, FUJIFILM Europe, comments: “By introducing a web-to-print solution into our product portfolio, we are now able to offer customers a more complete offering - from selling print through to guaranteeing the quality of the final printed product. Web-to-print is yet another way to increase the efficiency of the delivery of printed products, especially when you consider the automation that is possible with digital printing systems.

“The phrase ‘web-to-print’ often underplays the benefits that an online portal can bring to a print company.

Printers should take advantage of a web-to-print solution to provide them with an additional sales and marketing channel and a new way to communicate with their customers. For certain types of work, XMF Print Centre will grant printers access to specialist markets they would otherwise not address, generating new, profitable revenue streams,” concludes Davies.

Commercial availability of XMF Print Centre is scheduled for Autumn 2011.

It has been developed for both offset and digital print service providers and is compatible with numerous workflow systems including FUJIFILM’s own print production solution, XMF Workflow. •

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More products.

Streamlined access.

Greater results.

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Our customers have access to the industry’s broadest range of pressroom products - through a single sales contact.

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For conventional and energy curable applications and for almost every end-use application, you can rely on Flint Group.

Newspapers, Inserts, Magazines, Catalogues, Direct mail, Stationery, Forms, Folding cartons, Labels, Brochures and Annual reports, Books, Posters and more.

You can continue to rely on Flint Group for the names you trust: Printing inks such as K+E® sheetfed offset process inks, Day® blankets, printing sleeves, converting services and Varn® chemicals

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With Flint Group products in your pressroom, you can run your business with confidence and peace of mind.

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Print Pack Publish Asia • 5/2011

Digital Technology

Benefits of high quality ink-jet Demand for the digital capabilities of Agfa Graphics' M-Press has resulted in the introduction of a new model in the M-Press family. Designated the M-Press Leopard, it is a new version of the machine which brings its advanced ink-jet technology to display producers who want versatility and high quality at a considerably lower investment point and with the same very low M-Press variable production cost.

The new :M-Press Leopard incorporates the same ink-jet shuttle technology as the M-Press Tiger, enabling users to output the highest quality and speeds at sizes of up to 1.6 x 2,6 m. The Agfa Graphics' UPH 2 (Universal Print Head) greyscale variable droplet technology guarantees precision dot placement for the reproduction of the finest graduations and vivid solid colours. Instant curing ensures jobs are ready for finishing as soon as they have been printed.

Agfa Graphics' M-Press Leopard utilises a simplified feed system, with manual loading based on the ergonomic concept and proven technology of Thieme's 55 vacuum zoned universal print table. This ensures accurate and fast positioning of the substrate onto the bed, with precise registration pins on both the left and the right side of the bed to make single and double-sided printing easy. Heavy substrates up to 20 kg/m2 can be pushed towards registration pins in the back side

of the table. The variable vacuum zones hold the thinnest and most flexible papers or materials completely flat so that they can easily be printed alongside rigid substrates.

Designed for print service providers who look for best in class quality and

speed and who require fast change-over between jobs, the M-Press Leopard is the best fit. The prints are suited for all interior and exterior applications where colour gamut and accurate durability are essential. The machine can work with a broad range of materials in thicknesses of up to 5 cm, and output onto multiple sheets in the same job.

Agfa Graphics' M-Press Leopard will be launched officially at Fespa Digital.

The new production printer joins the company's expanding portfolio of wideformat solutions which ranges from the entry-level and mid-range UV-curable Anapurna series, through the :Jeti family of industrial units to the high-end :MPress Tiger. • KBA.P.603.e

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You determine the scale of your success. But KBA supports you like no other with sheetfed offset presses for every format from SRA3 to VLF. Whatever their size, our presses are the greatest when it comes to speed, flexibility and ease of handling. And if that’s not enough, we’re big on innovation to expand your range of applications. So if you have grand plans for the future, give us a call.

KBA Printing Machinery (Shanghai) Co. Ltd., +86 10 8447 5909, w.zehner@kbachina.com KBA Koenig & Bauer AG (Asia Pacific) Sdn. Bhd., +603 788 588-60, KBA@KBAasiapacific.com KBA Asia Pacific (Singapore Branch), +65 6562 8582, ssegger@KBAasiapacific.com KBA (HK) Co. Ltd., +85 2 2742 8368, jkwan@kba.com.hk Intergraphics (Thailand) Co. Ltd., +66 2 259 3071, jtsuwan@csloxinfo.com www.kba.com

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Boost company’s ability to produce short-run and on-demand Mercury Print Productions, a leader in digital book printing for publishers in the education market, has begun installation of a KODAK PROSPER 5000XL Press . Mercury will use the PROSPER 5000XL Press to boost the company’s ability to produce short-run and on-demand books in colour, meeting publishers’ needs in the education/textbook market.

The PROSPER 5000XL Press brings offset class output approaching 175 lines per inch to Mercury’s digital capabilities, with roll-fed speeds up to 650 feet (or 200 metres) per minute.

This combination of speed and superior quality make the PROSPER 5000XL Press the most productive inkjet web press on the market for 8, 12, and 16 page signatures. The PROSPER 5000XL Press has monthly duty cycles of up to 120 million A4 impressions, with print widths up to 24.5 inches.

The result: short turnaround times for virtually any quantity of books, with the high quality publishers expect from offset presses.

The comprehensive book system with the KODAK PROSPER 5000XL Press installed at Mercury features the Lasermax Roll Systems Wide Unwind & Rewind units. The finishing lines feature the Stack 2230 Systems that, via a Shuttleworth conveyer, feed the Muller Martini Sigma Binder system.

With faster time to market, offset print quality and automated inventory replenishment, Mercury plans to

increase its already significant business from the largest textbook publishers, including McGraw Hill Education, Pearson, Houghton Mifflin Harcourt, and others.

“The trends that we’re seeing include a mandate from publishers to reduce their inventories, incorporate more customization, and reduce the price point of textbooks,” said Christian Schamberger, Mercury vice president of operations. “With the PROSPER 5000XL Press, we can provide our customers the product they need at the quantities they need, when they need it.”

Mercury opened its book publishing division four years ago, when publishers began to turn to digital printing for its short turnaround times and on-demand capabilities. “We have a large fleet of digital presses now, but the introduction of the PROSPER Press will far out produce our current equipment.” said Schamberger. “We really view the PROSPER 5000XL Press as transformational to the industry, which is why we chose it over other options on the market. The tremendous volume it can print in a month, along with the reduced price point per page will allow us to grow our business here in the U.S.

This press will allow us to compete effectively with printers in China, where many publishers are sending their printing now. We can drive down the cost to keep the business here.”

“As book publishers choose shorter run lengths and customization while maintaining their standards for highquality printing, the PROSPER 5000XL Press reinforces Mercury as one of the strongest printers in the industry,” said Vince Ferraro, Vice President of Global Marketing, Digital Printing Solutions, Kodak. “In a time when customers are changing the way that they look at inventory, the new generation of digital presses provides cost-effective, highquality books when they are needed, at a price point that makes sense.”

Mercury will work with Kodak to promote the PROSPER 5000XL Press jointly to the industry, providing on-site demonstrations for Kodak customers as well as for book publishers. “The Mercury installation will be the first PROSPER 5000 XL Press in a printing company in Rochester, giving us the opportunity to work closely with Mercury to reach potential customers,” said Ferraro. “Mercury’s press will bring a great deal of printing business to Rochester from publishers across the country, making the PROSPER Press’s arrival good news for the Rochester area economy.” •

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Finding colours that sell

Three colours is the best number to use in single document.

One colour grabs less attention than two; more than four detracts from message. Yellow and black attracts more attention than any other colour combination.

Colour – it gets noticed. When used correctly, colour will draw attention to your marketing collateral, signage and business documents. Often times, colour selection is based on personal taste. Your favorite colour purple could resonate well with Generation Y, but adversely with your older clientele – so making the wrong colour choice can be bad for business.

The right colour choice, on the other hand, can have a dramatic effect in differentiating your business, improving the way work gets done and even generating revenue – sometimes even millions.

A blue text worth $80 million The right colour can be worth $80 million – at least that’s what’s been said about search engine Bing’s blue link. Microsoft’s research team found that blue engaged people the most, so they tested various shades of blue in user groups – and determined that Bing’s previous shade of blue (a paler hue) lacked confidence. So, instead of reinventing the colour wheel they used a shade of blue quite similar to the one used by Google. Based on user feedback, it is estimated Bing’s blue could generate $80 million to $90 million in advertising sales.

How to find the right colours To avoid the mistake of letting personal taste dictate colour choice, there are three steps to determine the best colour to improve retention, productivity and generate significant financial returns: Analyse the timeless psychological effects of a colour. This is easier than it sounds. Start by thinking about the evolutionary roots of a colour - the context of a colour before civilisation

introduced contemporary meanings.

For example, if you are creating a document about your company’s financial growth, green is a strategic choice because it was first associated with thriving vegetation and renewal.

A document designed to convince customers that your company is trusted and dependable should incorporate blue — the colour of the sky – the one constant in our life. Evaluate the traditional colour used in your business sector. The best way to do this is to make a list of well-known businesses or products in your area and review their colour choices in logos and marketing pieces. Once you have some basic colour use facts, consider whether these colour are overused.

Next, focus on your target customers.

Are your customers more conservative and therefore more receptive to the traditional colour? Can a radically different colour palette inject new life into your business communication?

Take this research into consideration when selecting your colour choice.•

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Digital Technology Consider an acceptable colour alternative or a shift away from traditional colours. Some of the largest brands have made bold colour choices.

For example, look at H&R Block. It’s worth noting that H&R Block’s green broke the blue tradition for financial institutions and signaled a forwardthinking brand and fresh approach to their market. If you want to apply this to your business, consider whether a radical colour will successfully communicate to your targeted audience. In some cases, “fun” colours - such as hot pink - might work to call attention to an upcoming sale or event, but if you take it too far, “shock and awe” colors might backfire.

Colour accents are another way to achieve a distinct compelling colour strategy. FedEx is a great branding example that demonstrates an understanding of timeless symbolism, alternatives and accents. The company selected a traditional green for their ground services and distinct red/ orange for their faster and more powerful express services.

By keeping these three steps in mind, you’ll uncover a colour logic that works for your business.

Remember, a little color shift or accent can have a powerful effect and could be your million dollar colour.•

Enter the 2011 Asian Print Awards

Look for details in this issue of PPPA or go to www.asianprintawards.com.sg

“what can you do with winning...answer..Tell Everyone!

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“Eco”, a word for marketing?

The industry saw many different initiatives from players on doing their bit for the environment. Just how does this word affect the reputation of the product? Christel Lee investigates.

Last few years, substantial number of players demonstrated their commitment to the environment through their products. In mid 2007, Roland DG reportedly launched its Eco-Media, a new range of media for its solvent printers that builds on the company's growing green credentials.

Roland DG says the Eco-Media range hosts a variety of media specifically designed to work with Eco-Solvent printers with biodegradable substrates to replace traditional PVC substrates.

Subsequently, EFI launched the VUTEk BioVu, the inaugural solventbased ink made from renewable source. It is reportedly the only ink that received recognition from the U.S. Environmental Protection Agency (EPA).

HP’s latex inks took the company’s centrestage back in drupa 2008, boasting it being 75% waterbased – part of the company’s initiatives towards caring for the environment. Last October, Japanbased Mutoh announced its Bio-Lactite inks at FESPA. The inks are made from a component of corn, a renewable resource, and can print onto rigid and flexible materials.

Clearly, the VOC (Volatile Organic Compound) emission has decreased significantly with the help of these products. The only conspicuous aspect is the word wasn’t extensively used.

VUTEk BioVu from EFI is the

first solvent-based ink made from a renewable resource (derived from corn), and the only ink recognised by the U.S. Environmental Protection Agency (EPA), thereby establishing an entirely new category of truly environmentally friendly inks. EFI's BioVu ink is made from food-grade ingredients yet delivers the benefits of traditional solvent inks without the compromises inherent in eco-solvent and aqueous inks. This includes the same color gamut as traditional solvent inks so that users can seamlessly switch to these environmentally conscious inks with no workflow or prepress process modifications.

The most notable being HP’s latex inks which are known to be 75% waterbased.

The current worldwide concern with reducing our impact on the environment has not left the printing industry behind. Far from it, printers these days are more and more conscious of the demand for greener printing processes and supplies. As a result, their demand for better and greener equipment and options is also increasing. Manufacturers are listening and producing eco friendly printers, inks, and printing media. In the meantime, here are some of the ways that a printer can work to lessen their impact on the environment: • Using energy efficient printing equipment. This does not just mean finding printer options with better

energy options. It also means using machines that do not require extra energy using equipment—such as ventilation equipment or external dryers.

• Creating printed materials that are 100% recyclable. This requires careful attention to both printing medium and ink choice.

• Reducing or eliminating fumes. This also comes down to careful equipment choice, but more and more printers are designed with these concerns in mind.

• Choosing eco-friendly inks. There are a number of factors that make for an eco friendly ink—it can be water soluable, pollutant free, non toxic, non flammable—anything that makes them safer to work with and dispose benefits the environment in the long run.

• Abide by green business printing measures. These include the recycling of all materials as well as duplex printing and other sensible conservation practices.

There are actually many different ways to make the printing industry more environmentally friendly. Because they recognize the importance of the issue, most companies are already hard at work on reducing their impact as well as their customers’. If you’re looking to make sure your print order are produced with as much environmental consciousness as possible, then ask your printer for suggestions. Your large format digital printer can help point you towards the best options. •

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Five new digital categories for Asian Print Awards 2011 Contenders for this year’s Asian Print Awards competition have something fresh to look out for – five new categories dedicated to digital. Christel Lee reports.

The Asian Print Awards have seen many waves of change in the industry including changes in winning countries, surprising both past and new winners.

Now in its 9th year, the Asian Print Awards have upped the usual 19 categories to 24 to take into account the rise in digital printing.

The new digital categories introduced for this year’s competition are in fact the same as those for offset categories – the only difference is the print method has to be digital! Paul Callaghan, chairman of the Asian Print Awards committee notes, “Digital is catching on; people know what digital can do. It’s a sign of the times!”

At the 8th Asian Print Awards gala held in Macau he observed: “We are seeing a very fluid flow of things in the competition. Last year, the industry saw Thailand and China dominating the ring. This year, we see China in the spotlight and India could take the lead next year.”

Countries are becoming more volatile in Callaghan’s opinion. “They can be really strong one moment and suffer

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slowdowns the next. It’s anybody’s guess now who will win a medal this year!”

Alf Carrigan, chairman of the independent judging panel for the Asian Print Awards, explains the rationale for the inclusion of digital in this year’s categories. “Since the initial years, digital print has been steadily gaining its position in the industry through quality. The judging panel subsequently decided on the addition. Digital print has conspicuously positioned itself higher than just a low-run alternative to offset.”

Mike Braggins, head of marcom & learning at Fuji Xerox Asia Pacific, an annual platinum sponsor of the Asian Print Awards, certainly welcomes the change. He comments, “I think the change to include additional digital categories is long overdue and does finally signify that digital is a major player in today's graphic communications industry. I am happy that this step has been taken and I look forward to our digital customers having an equal opportunity to compete.

“Fuji Xerox always promotes the Asian Print Awards. It’s an additional incentive for its PIXI (Printing Innovation with Xerox Imaging) Awards. Previously we could submit entries in only the digital laser category. Now we are able to categorise and better feature the great work our customers produce.”

When asked from which countries he anticipates the flood of entries for the new additions, he notes: “Although I expect all countries will increase their entries, I would imagine Thailand and China would lead the charge.”

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The 9th Asian Print Awards will be held at the Shangri-La Hotel in Bangkok, Thailand, on November 22, 2011. One notable carrot in this competition is the US$9000 to be won by the best work – not limited to any category.

Carrigan reminds entrants: “Judges still see faults in digital print! We urge all to check your entries for blemishes such as spots, lines, registration, missing characters, weak image, curling, rub and the like.” •

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Phased global rollout of the new Heidelberg and Ricoh strategic cooperation.

Heidelberg Asia Pte. Ltd. (Heidelberg) and Ricoh Asia Pte. Ltd. (Ricoh), announced that Malaysia and Thailand have been chosen as the first markets in Asia in the phased global rollout of the new Heidelberg and Ricoh strategic cooperation.

The partnership enables Heidelberg to sell Ricoh's latest colour digital press, the Ricoh Pro C901 Graphic Arts Edition, as part of Heidelberg’s total print solution. In Asia Heidelberg will also sell the Ricoh monochrome production printing product portfolio.

Addressing the market need of integrated print production Digital printing continues to grow as commercial printers extend their business models to offer marketing services, short run colour, and same-day service. Offset printers are increasingly seeking to complete their portfolios with a flexible digital solution integrated into their existing high quality offset environment. The Ricoh and Heidelberg partnership supports them in growing their core offset business and enable them to

offer more flexibility towards their clients using Ricoh's latest digital print technology. Today, offset printers have access to a nearly unlimited range of printing substrates, spot colours and state-of-the-art coating applications as well as specialty inks through Heidelberg's market leading offerings. By adding Ricoh's leading digital production printing technology, professional printers will be able to offer the well-known advantages of variable data printing, instant delivery of urgent print jobs and cost effective production of shorter run lengths.

The combination of offset and digital printing now available from Heidelberg enables print shops to respond flexibly to customer requirements by offering profitable variable data printing and shorter runs in addition to cost-

efficient, high-quality offset printing.

Bent Mortensen President of Heidelberg Asia commented, “We have worked closely with the Ricoh Regional Management in Singapore and have agreed a common strategy for introducing Ricoh into Heidelberg’s Asian markets. I am impressed by the commitment and dedication of the Ricoh Asia Pacific Headquarter team as well as the respective Ricoh teams in Thailand and Malaysia. These countries are the first step and we will be introducing Ricoh into Heidelberg operations in other markets in a staggered manner when we are ready to do the job well and support our customers fully”.

Mr. Nobuaki Majima, Managing Director of Ricoh Asia Pacific said,

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Digital Technology "I believe the partnership between Ricoh and Heidelberg in our region is a great fit. Like us, Heidelberg has an uncompromising commitment to excellence. We are committed to offering a broad and balanced range of solutions that are not limited and truly embrace the era of digital and offset convergence. Together, we continue to share our knowledge and expertise to develop the best models that meet the needs of our customers”.

Interplay of Offset- and DigitalPrinting offering additional flexibility The Ricoh Pro C901 Graphic Arts Edition addresses the needs of commercial printers to build a high quality, digital colour printing environment. Featuring a production speed of 90 pages per minute (ppm) it is easily the fastest and most productive system in the digital value segment. This segment includes systems providing production speeds between 60 ppm and 90 ppm with an average monthly production volume from 80,000 to 300,000 A4 pages and beyond. Providing high quality output, the Ricoh Pro C901 Graphic Arts Edition is an ideal solution to meet the expanding demand for shorter printruns, variable data printing and rapid delivery on a wide range of substrates.

In addition to the Ricoh Pro C901 Graphic Arts Edition, the Ricoh Pro 1107EX and Ricoh Pro 1357EX will extend the portfolio to include digital monochrome solutions.

By combining Heidelberg’s Prinect workflow with the dual platforms of offset, for example with the Speedmaster 52 Anicolor press, and digital printing, with the Ricoh Pro C901 Graphic Arts Edition, print service providers will be able to derive greater profitability from short run jobs and simplify colour and job management.

“In combination with our best-in-class offset technology, the Ricoh Pro C901 is the ideal digital solution. Using both technologies, customers are able to offer variable data printing and shorter runs, next to their established costeffective and high-end quality offset printing. With this new partnership, Heidelberg will also address customer demands in the broad spectrum of hybrid print applications such as the

combination of offset and digital printing within a single print product.

We are convinced there are many opportunities for customers to grow their business with this platform,” said Mr. Mortensen.

Mr. Majima added, “We are leveraging our strengths to help print service providers in the AP region to invest and grow with confidence. With our support, our customers can look forward to a more flexible and profitable future."

In conclusion Mr. Mortensen said, ”This partnership is exciting for us and I believe for our customers. The combined offset and digital solution provides complimentary printing technology and cost efficiency along with the highest quality and support from two leading suppliers. I am confident that our customers will benefit greatly by the Ricoh and Heidelberg partnership”.

Both companies are committed to deliver a value-added offering which drives long term profitability for their customers. Entering into a global distribution contract is the first step of the strategic partner cooperation between the two companies.

Heidelberg's and Ricoh's future plans are to include integration with Heidelberg's industry standard workflow solution in the graphic arts industry, Prinect, as well as joint development activities for future printing applications.

For the global rollout Heidelberg

follows a sequential approach in order to guarantee the highest available service level to its customer base.

Starting in April 2011, customers in Germany and England are already able to purchase the Ricoh Pro C901 Graphic Arts Edition from Heidelberg.

Both companies are working on the rollout for other Asian markets, North America, China and Latin America this year. The Eastern European market is targeted to rollout by drupa 2012, closing the worldwide process.•

2011 Asian Print Awards GET READY

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Integrated Software for the Digital Publishing Industry ppi Media, a company of manroland, is holding its 11th Open Days in Hamburg on June 27 and 28, 2011. This year at the Hotel Hafen Hamburg, the main focus will lie on integrated software solutions for the publishing industry: cross-media for the advertising and editorial departments as well as open and flexible for production and prepress. More than 120 national and international representatives from this industry have already registered.

advertising will be presented by Kirk MacDonald (Denver Post, USA).

Smartphones, Tablet PCs and the mobile Web have triggered an unrelenting change in the distribution of news. This will be the subject of the papers at ppi’s Open Days, where new approaches will be presented.

Cross-media editorial workflow Content-X is ppi Media’s ticket to the editorial solutions market, which it has successfully entered. Volker F r a n k e (Cellesche Zeitung) und Stephan Puls (F.A.Z.) will report on how Content-X was launched for newspaper and magazine production. This new editorial solution makes it easy to place contents from a Content Management System in InDesign, whereby changes in the text or layout can be updated at any time. Content-X is easy and fast; it concentrates on essential functions.

In this context, ppi Media will also present its Newsreader app for the iPad. Initial customers such as MainNetz are already focusing on this app, for which content from the editorial system is provided in a highly automatic process, displaying it in a sophisticated manner for the iPad without the need to expend daily effort on layout, and

Payment and management solutions, application services For the first time at ppi’s Open Days, ppi Media will present a payment solution for digital editorial content together with SAP and CircIT, which is based on standard SAP components.

Abdulnasser Alkaabi (Abu Dhabi Media Company, Abu Dhabi) will report on the partnership and joint projects with ppi Media. Stephan Garre (Rheinische Post) will sum up a year of using ppi Media's application services, and Marco Dohmen (DQ&A) will present monetization models for digital media sales. Gavin Burnett (Gumiyo, Australia) will speak about mobile ad offers for publishing houses.

supplemented by moving image elements and other extras.

Combined advertising solutions AdX, the multimedia advertising platform, has already convinced numerous customers with its integrated campaign management for print, online and mobile. ppi Media is now the very first provider to integrate SAP’s ad booking system in the GUI of its own solution, thereby merging planning and booking. Further trends in the field of

Newspaper production using APL and printnet OM In her presentation on one of the newest, ultra modern printing centers, Evelyn Köhler (Mittelbayerisches Druckzentrum) will show the trends and developments in newspaper production and printing. Equipped with APL by manroland and printnet OM by ppi Media, this printing center is setting standards for the whole world.

The program will be rounded off by presentations on further developments for classical ppi solutions for planning, production and prepress.•

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Showing its confidence and commitment in Asia market EFI a leader in customer-focused digital printing innovation, announced the grand opening of its first Asia Pacific High Tech Innovation Center in Shanghai on May14. The 700 sqm above Innovation Center is located in the centre of big Hongqiao CBD area in Shanghai, China.

(Ramin Kazemi, Vice President APAC)

“EFI VUTEk is the recognised WW pioneer leader in the superwide inkjet industry. We had a solid brand name in Asia market because of our powerful solvent products in the last decade. Our new generation UV products have been great successful in the western world and now we see huge opportunities in Asia UV market. EFI is fully committed to this growing market. ” said Frank Mallozzi, Senior Vice President of EFI WW Sales & Marketing.

“We are really very excited to be able to show our game-changing products that feature next generation technology our customer can leverage to win significant business and improve their profitability,” states Ramin Kazemi, Vice President of EFI APAC. “ Asia customers now can see first-hand demonstration of how our innovative, integrated

solutions can help them be more successful much easier than ever before. “ In the 700 sqm show room, EFI will be showcasing an exciting line-up of its wide-format and superwide – format digital inkjet

printers, including its highly-versatile VUTEk GS5000r 5-meter roll-toroll UV printer; GS3200 3-meter hybrid printer; EFI Rastek hybrid printer and many more breakthrough products to be launched soon.

Besides product demonstration, EFI high tech innovation center will also be used for APAC training classes and marketing activities.

The opening of EFI Asia Pacific Innovation Center further shows EFI’s confidence and commitment to the world fastest growing market.

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1,000 visitors from all over the world expected At the Sheetfed Summit in May, manroland showed live how vibrant print is in this online age. With outstanding products and services revolving around ultramodern printing presses, manroland focuses on the needs of print buyers and printers, and reports on the latest trends and equipment in sheetfed offset printing.

The extensive and eventful program of practice-oriented printing demonstrations will be supplemented by lucid real-life examples, detailed information about the latest technology, and keynote speakers. There also was ample time for discussions and an exchange of views. The Sheetfed Summit provided valuable stimuli for everyday production and a vibrant industry, for both offset and digital printing.

“Innovations do not evolve in isolation.

Dialog and communication stimulate ideas and new developments. With the Sheetfed Summit, we have created a platform for a lively exchange of views between users, decision-makers and manufacturers. Ideal conditions for demand-oriented and intelligent solutions covering all facets of sheetfed offset”, says Dr. Markus Rall, Executive Board member responsible for sheetfed printing systems.

He continues: “600 million Facebook users, 15% of advertising spending going to online media, a million iPad 2 devices sold on one weekend, 17 million iPhones sold in one quarter: the world is online and will become increasingly mobile. A tough competitive environment for print, but as the saying goes: competition is good for business. Today print is more creative and efficient than ever before: with countless enhancement variants, scents, Augmented Reality elements, 3D portrayals, individualisation, personalisation, and a virtually

unlimited variety of substrates. The effect of print is undisputed.”

At the Sheetfed Summit the spotlight will be on innovative applications for the printing industry: • Short-run printing with extremely short makeready times • A perfect, straight-edged delivery stack without any waste sheets • Fully automated printing with autoprint smart • Efficient large-format printing in format classes 5 to 8 Many presses will of course be in full operation: a ROLAND 900, XXL format 8 perfecting press, a tencolor ROLAND 700 DirectDrive with autoprint smart, a ROLAND 700 HiPrint and ROLAND 500 both equipped with InlineFoiler Prindor, a ROLAND 200 with high pile delivery, a special four-color ROLAND 700 HiPrint, and a ROLAND 50 with an envelope feeder.

manroland presented as well two highly productive inkjet printing systems from Océ for continuous feed digital printing in live operation. Their strength lies in production flexibility and various options for individualization of printed products. Gerd Finkbeiner, CEO of manroland, emphasizes: “We will show how inkjet printing systems augment industrial offset printing. Here we are not talking about isolated applications but integrated workflows. We have ambitious plans for our trailblazing alliance with Océ. The aim is to make our customers successful through taking advantage of the dynamic growth of digital printing products, and we promise sustainable, groundbreaking solutions.” •

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Carbon Conundrums PrintCity, the nebulous alliance of industry suppliers offering advice to the industry, has published another of its cross industry special reports. This one is called “Carbon Footprinting & Energy Reduction” and we were flattered to have had the chance to peer review it. We also provided reference material for the authors through the Verdigris project, some of which is included in the report.

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This latest PrintCity report is long on text, charts and tables, but it is definitely not for the fainthearted. It takes the reader very quickly deep into the weeds of climate change and emissions, covering everything from politics and standards and specifications, through to a smattering of case studies. The report has a mass of information with numerous useful summaries throughout the text, which offer a sort of safe

haven when it all gets too much. The initial conclusions on page 5, the definitions (mostly), and the inclusion of many charts and tables, all help to make it easier to get through this otherwise very dense and turgid subject matter.

This is in essence a collection of material from diverse sources gathered together into a single reference volume, so there are lots of facts and a few

random opinions. If you are willing to battle your way through the mass of details, you will gain a good understanding of where the printing industry fits in the endlessly shifting and complex environmental and footprinting matrix. As such, it is more of a reference work than something one might read from start to finish.

What Got Left Behind Annoyingly, PrintCity’s report has a few omissions, some of which are serious and some of which are not. We have to declare an interest here, because despite timely input from us, the report does not include any description of ISO 16759, the international standard on carbon footprinting with which we have been closely involved. This is very disappointing and we feel it does a bit of a disservice to the reader, because it is a standard that many print buyers are asking for.

PrintCity has thoroughly described the sterling efforts of organisations such as Intergraf, CEPI and WAN-Ifra to develop carbon footprinting tools. But to completely omit the work of ISO

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Management/General TC130 (Graphics Technology) in general and TC130’s Working Group 11 (the environmental impact of print) in particular, is a great shame. So, before we go any further, we’ve rectified this with a brief description of ISO 16759.

Calculating the Carbon Footprint of Print Media Working Group 11 is authoring ISO 16759, which outlines and explains the requirements for calculating the carbon footprint of print media products, rather than organisations. The idea is to provide printers, print buyers, industry associations and anyone else who is interested with a framework methodology for carbon calculating tools. The goal with ISO 16759 is to provide a standard that unifies all of the efforts underway worldwide to create carbon footprinting tools. The idea is that these tools are transparent for print buyers, printers and consumers and that their results can be compared like for like.

This standard marks an extremely important step in creating a basis for com-

paring the carbon footprint of print media with that of electronic media delivered to e-readers such as the iPad or mobile phones. It is also an important step for the industry, since it positions print at the forefront of industry sectors developing carbon footprinting standards. This is a key message for printers struggling to reinvent themselves in the new digital world.

All together As one would expect there are masses of statistics and historical references, some of which are more interesting than others. But, most important of all, this publication recognises the fact that “only coordinated international action can resolve [climate change]”. It is indeed vital that everyone who cares about the future of the planet and of their industry pulls together. This is what initiatives such as the Verdigris project is all about, and it is what print industry associations worldwide recognise as they work with their governments towards a common goal.

The Digital Challenge PrintCity’s report raises some important questions for the industry, such as how electronic and print media can coexist. It also points out that supply chain management is a key tool for emissions reduction, but supply chain efficiencies are also important for business effectiveness and profitability. The message here, unfortunately omitted, is that emissions reductions go hand in hand with process automation, digital delivery and output close to the point of use.

The report mentions the Internet’s future role managing smart energy grids, but it overlooks the Internet’s more immediate value as a commercial and production environment. It provides print producers and buyers with an efficient on-demand platform for creating and buying print media so they can do more of it with a reduced environmental impact. The use of the Internet for rapid content development and approval is also positive since it helps to drive more jobs with greater diversity, frequency and purpose to presses large and small, near and far.

These may be trivial omissions given the sheer quantities of verbiage in this report, and the lack of insight into larger print industry and social trends

Print Pack Publish Asia • 5/2011

Management/General 39

can perhaps be forgiven. However, it is a great shame that workflow advances, the role of databases, variable data, XML and web tools are not addressed.

Nor is there any reference to the contribution ink optimisation tools and preflight checking make to workflow efficiency. There is a single reference to “a standardised JDF format” (but remember the Job Definition Format is a specification not a standard), but that’s about it.

Any discussion of PDF has been forgotten, along with references to how the various PDF-X flavours can help improve workflow for specific output targets, because publishers and printers can get their files right the first time.

Impact reduction is possible through reduced proofing cycles because it inevitably produces less waste.

Process efficiency is what it is all about when it comes to emissions reductions.

As the authors state: “The cheapest kWh of energy is the one not used”.

Short run digital colour presses can be set up to print a run of one as effectively as a run of thousands, yet the only references to digital presses in PrintCity’s report are negative and variable data isn’t even mentioned.

Perhaps some of these gaps reflect the interests of PrintCity members, but even so it is hard to accept that as far as this report goes digital printing technologies, on-demand production and variable data have no significant role to play in environmental impact reduction. Digital printing reduces environmental impacts because these presses produce only what is required, and are not designed for industrial scale production. They are capable of it, but they are not constrained to such a production model.

It is a pity that these things were not included in the 34 pages of this report, because digital processing tools combined with digital delivery and output of static or variable data on demand are

the foundation of the future of print media. Nothing of this is addressed in this otherwise extremely thorough report. Perhaps PrintCity is planning a revision to address these gaps. Version 2.0 could be a bug-free alternative that will really help advance the print indus-

try. Print is sustainable and effective, and this is a message that all organisations serving this industry should be shouting loud and clear.

•

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Print Pack Publish Asia • 5/2011

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Company has gone through many changes Yokohama Litera has always been a packaging manufacturer in the city of Yokohama, right next to Tokyo. Established in 1933, the company has gone through many changes, developing into a total printing services enterprise that meets international standards, including both ISO 9001 and ISO 14001 certification.

Then in 2005 Yokohama Literalaunched a major business reform project so important that it was positioned as the opening shot of what the company called its ‘second founding.’ The idea was to embody a total commitment to customer satisfaction by creating a near-perfect production system incorporating a world-class clean plant, a focused, consistent production setup, and a state-of-the-art equipment lineup featuring a Komori Lithrone SX40.

All of this was aimed at conquering a market characterized by very high quality demands, a wide variety of printed items, short runs, and tight delivery deadlines. The company’s clean plant was a solution to the need for cost reductions and greater efficiency as well as the ever-climbing quality requirements of customers such as food makers.

The core and symbol of the reform project that got under way in 2007 is

a completely clean plant finished in October 2009 that meets the world’s most stringent standards.

The facility comprises comprehensive clean protocols that meet the highest

standards — the ‘300,000 class,’ meaning an environment with fewer than 300,000 suspended particles of dust 0.5 microns or smaller in size per cubic meter.

Tadashi Hoshino, President, and his wife, Sachiko Hoshino, Prepress Manager

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This provides complete protection from dust, insects and bacteria. Synergies are achieved by a mandatory air shower room at the plant entrance, special uniforms, alcohol decontamination, and interlocked door operation. The plant has received plaudits from the food and medical industries — sectors that have ultra-stringent cleanliness requirements and are precisely the clientele targeted by this facility.

Super clean, ultra efficient The operational setup took shape through streamlined production and distribution lines in order to maintain this clean environment. Designed to offer one-stop service, this approach maintains both cleanliness and quality. Once through the air shower room, the visitor to the plant sees only a completely robotized production environment and a scattering of operators. Barcode data directs transport robots to automatically relay the needed materials to the appropriate press and production line. Finished work is automatically loaded onto pallets and transferred and stored in the automatic storage and retrieval system.

Global competence.

Local excellence.

Specified for a demanding application From prepress to postpress, the latest equipment is deployed to provide printed products of the highest quality. At the core of this array is the Lithrone SX40, the press that captured the selective eye of Tadashi Hoshino, president of Yokohama Litera.

High quality demands, numerous printed items, short runs and tight delivery schedules — today’s market needs. Yokohama Litera is committed to meeting these needs with a nearperfect solution. The Lithrone SX40 chosen to work as the key machine in this new plant is a six-color full-size press.

Equipped with a UV coater, double delivery, and the PQA-S system, this machine was custom configured to Yokohama Litera’s own specifications. Printing at a maximum speed of 18,000 sheets per hour, the LSX-640’s fully automatic platechanging operating system changes all six plates in less than two minutes.

In addition to boasting the world’s fastest job changeover performance, the linked operation of PQA-S and the double delivery system — instantaneously separating and then collecting defective sheets — was a major factor in the company’s selection of this press model.

april 7– 9, 2011

aug 31 – sept 3, 2011

may 3 – 16, 2012

düsseldorf, germany

bangkok, thailand

düsseldorf, germany

www.digimedia.de

www.pack-print.de

www.drupa.com

may 3–6, 2011

nov 14 – 17, 2011

brno, czech republic

shanghai, china

www.bvv.cz/printexpo-gb

www.allinprint.com

Conditions in the printing industry are tough all over the world. One thing that is certain is that no breakthrough can be achieved without a determined challenge to the status quo.

At the end of our visit, President Hoshino gave us his vision of Yokohama Litera’s corporate mission: “Companies are public institutions,” he stated. “They have a responsibility for young people who are coming into the working world. They are the foundation of people’s livelihood and a cornerstone of social development. I want Yokohama Litera to continue to be a company for people who are living their dreams.”•

dru1202_90x260_4c_GB_Sing.indd 1

Messe Düsseldorf Asia Pte Ltd 3 HarbourFront Place #09-02 HarbourFront Tower Two Singapore 099254 Tel: +65 6332 9620 / 6332 9643 Fax: +65 6337 4633 / 6332 9655 E-mail: mdrep@mda.com.sg Internet: www.messe-duesseldorf.de/MDA

07.09.2010 11:28:36 Uhr

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Management/General

Ten Years of CIP4 and Muller Martini Today’s fully integrated, digital production systems would be inconceivable without a digital workflow system. What’s more, the CIP4-compliant connection of all machines is the basis for a modern workflow for any graphic arts business.

For the past ten years, Muller Martini has therefore been working with the CIP4 Organisation to ensure that finishing systems can communicate effortlessly with prepress and printing systems.

Ever since the foundation of the organization ten years ago, Muller Martini has been an active member of the International Cooperation for the Integration of Processes in Prepress, Press and Postpress. CIP4 is an association of machine manufacturers, consultants and customers from the graphic arts industry and its objective is to foster the adoption of process automation on the basis of widely recognized standards.

In addition to making a name for itself with JDF/JMF specifications and the automation of production processes,

Muller Martini has also hosted two CIP4 conferences this decade with the organization: one in 2004 in Zofingen (Switzerland) and one in 2010 in Newport News (USA).

JDF – Highly Beneficial Across the globe, an increasing number of machine manufacturers and graphics arts businesses are taking advantage of the great benefits offered by Job Definition Format (JDF) and Job Messaging Format (JMF) and their various applications. Numerous Muller Martini customers have integrated their finishing systems into their Management Informations System (MIS) based on JDF. According to Markus Schluep – a long-standing representative of Muller Martini in the CIP4 Organization – “new digital solutions in particular,

with their fully automated production processes, require a digital workflow – and JDF does the job well.”

SigmaLine with Connex Workflow System Numerous businesses worldwide have opted to install a fully integrated SigmaLine production system from Muller Martini. The SigmaLine works in-line to produce softcover and hardcover books, as well as stitched magazines – from the print data right through to the finished product. This impressive performance is made possible by the Connex digital workflow system, which ensures seamless interaction of all assemblies based on JDF/JMF. Connex communicates with all the machines involved: it ensures high levels of safety and transparency during production, generates job data for all systems and facilitates sorting, grouping and planning of orders. Markus Schluep comments that this is “indispensable...particularly given the trend toward increasingly short runs.”

Another major benefit of Connex, upon which all Muller Martini’s new and future developments are based, is the close cooperation between Muller Martini and the world’s leading manufacturers of digital printing systems. This cooperation forms the basis for seamless integration of printing presses into the entire production systems workflow.•

Y

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Packaging Technology

Raises the bar with tough new environmental targets Tetra Pak to cap carbon emissions, further responsible sourcing, increase recycling and pursue sustainable packaging Tetra Pak today announced that it plans to cap carbon emissions at 2010 levels by the end of 2020 and increase efforts to double the recycling rate for used beverage cartons by the end of the decade.

The 10-year targets are part of an ambitious new environmental programme that is designed to deliver on the company’s ultimate aim of providing sustainable packaging using only renewable materials, achieving a minimal environmental footprint and creating zero waste.

Environmental efficiency has always been at the heart of Tetra Pak’s strategy because it is critical to both business performance and to society as a whole.

The ambitious targets announced today reinforce the company’s commitment to deliver solutions that achieve sustainable profitable growth for both Tetra Pak and its customers: • Climate: Tetra Pak aims to cap carbon emissions at 2010 levels by the end of 2020 while continuing to grow. With an estimated 5% compound annual growth rate achieving this goal would require a 40% relative reduction in CO2 equivalent emissions. This target not

only includes Tetra Pak’s operations, but those across the entire value chain, meaning that it will ask suppliers to meet agreed on targets and support customers’ activities to reduce their own emissions.

• Recycling: By 2020, Tetra Pak is committed to help double the global recycling rate of its used beverage cartons to provide valuable raw materials for a host of new products. With an estimated 5% compound annual growth rate achieving this goal would mean that about 100 billion used beverage cartons are recycled in 2020 alone. This is done through active engagement in the entire recycling value chain; from technology development, efficient collection and sorting schemes and increased consumer awareness.

• Responsible sourcing: Tetra Pak aims to increase the supply of Forest Stewardship Council™ (FSC™)

Print Pack Publish Asia • 5/2011

Packaging Technology certified paper board used in its products to 100 per cent, with an interim target to achieve 50 per cent in 2012. Tetra Pak works closely with its suppliers and other stakeholders to increase access to FSC-certified wood fibre. By the end of 2011 alone, the number of Tetra Pak cartons carrying the FSC logo will nearly double from 2010 levels to 16 billion.

• Sustainable products: Tetra Pak aspires to develop packaging material based on 100% renewable materials. Its cartons are already mainly based on paperboard from a renewable resource, wood fibre, and Tetra Pak is taking important steps towards increasing the renewable content. The company has signed an agreement with Brazilian producer of green polyethylene, Braskem, in order to launch caps containing renewable polymers made from sugarcane in 2011.

“Today Tetra Pak has made the scale of its environmental ambitions crystal clear,” said Tetra Pak President and CEO Dennis Jönsson. “These are tough targets and achieving them will be a real challenge — but we are investing innovative thinking, industry leading expertise and real commitment to meet them. We are raising the bar again,

because environmental performance is critical to enabling sustainable and profitable growth, both for Tetra Pak and our customers.”

Tetra Pak has always driven improved environmental performance, from a focus on resource, energy and waste efficiency in the 1970s through to today’s solutions that tackle broader and more complex climate change challenges.

Tetra Pak announced earlier this month that it has achieved, and in some cases exceeded, its five year environmental targets, set between 2005 and 2010: • Through improved energy efficiency and with increased use of renewable

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energy, Tetra Pak has cut its absolute CO2 eq. emissions by 12.9% while increasing production by over 23% over the last 5 years (a relative reduction of more than 30%), according to just released independently audited figures.

• In 2010, 40% of Tetra Pak’s paper board supply was FSC certified, with 8.5 billion cartons carrying the FSC logo.

• 30 billion used Tetra Pak cartons were recycled around the world in 2010, a twofold increase since 2002, diverting 473,000 tonnes of material away from landfills and providing valuable raw material for new products. •

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Web Offset Technology

70,000 newspaper copies per hour Quanzhou Evening News, the largest print media company in China's Quanzhou City, Fujian Province, will install a new single-width, one-around Goss Magnum 4 press with a capacity of up to 70,000 newspaper copies per hour.

The new 2x1 press system will include 16 printing units, one 2:3:3 jaw folder and five reelstands. Installation will start in the second half of 2011.

“This is the first time we have invested in a Goss press,” explains Quanzhou Evening News vice president Wu Yuhuan. “The choice of a Magnum press is not only based on its value, high performance and best-in-its-class features, but also based on the manufacturer's stability and credibility.” Wu says affiliation with Shanghai Electric and a large, well-established operation in China give Goss International advantages in developing and supporting

world-class technology for that country.

“This project with Quanzhou Evening News reflects the emerging demand in China and other regions for presses that combine the versatility of the singlewidth, one-around format with speeds approaching those of two-around larger presses,” according to Peter Kirwan, vice president of newspaper press sales in Asia for Goss International. “We are in a very strong position to meet this demand with our Magnum and Universal platforms and with a worldwide manufacturing network that includes our Goss Graphic Systems China facility in Shanghai.”

Quanzhou is one of China's oldest cities, with historical and cultural significance. As the official newspaper, Quanzhou Evening News serves the city's government and is also the voice of the local citizens and public opinion.

The mission of the paper is to enrich the lives of residents and to revitalise cultural development.

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Is Consolidation the Future?

Consolidation is a major trend within the printing industry, and it has been going on for some years now. In these hard economic times with many companies going out of business it has been logical for the stronger companies to take over the weaker ones to inherit their clients and some of their staff and equipment.

In certain cases even a company’s name shows how it has come about, as is the case with Consolidated Graphics in the USA. Consolidation is often necessary because of over capacity that brings about cost reductions as weaker companies attempt to stay in business by cutting prices, and in these cases the stronger companies are forced to absorb the weaker companies to protect their own pricing and market position.

In Europe and in particular the UK, the magazine printing industry has been consolidating for some time following a period of rapid expansion as many magazine printers invested heavily in the latest presses to try to expand their businesses. With the downturn that has been happening in magazine printing over many years there have been both failures of major magazine printers as well as a degree of consolidation. The latest and biggest consolidation of magazine printers in the UK has just happened. In this St Ives Group, one of the largest printing companies in the UK has agreed to sell its magazine operations to private equity firm Walstead Investments for £20 million.

St Ives Web has three large web offset production plants employing almost 700 staff and had an annual turnover in the last financial year of £70.5million. On this it made a loss of £5.1million.

Walstead was founded in 2008 in order

to buy troubled UK printer Wyndeham.

Following this it started on building a consolidated business when in July 2009 Walstead bought Southernprint from Newsquest and in October 2010 it acquired Apple Web from Trader Media Group. With the acquisition of St Ives Web the combined operations will become the largest commercial

web offset printing business in the UK, producing 72 weekly and 712 monthly magazine and other periodical and specialist titles. Overall turnover will be about £150m and the group believes it will have a 25% share of the UK market.

The future of Europe’s magazine and catalogue printers however is not just through consolidation. It has just been

Print Pack Publish Asia • 5/2011

Management/General 49 just over €200 million in the first nine months of its financial year from a peak of €600 million. The result of this is it has filed for insolvency after failing to get support for its restructuring programme. The administrator of Schlott has three months to find new shareholders or to sell the businesses separately.

The consolidation and refinancing of Walstead and Polestar and the financial problems of Roto Smeets and Schlott are likely to accelerate the necessary reorganisation of both the web offset and gravure in industries in Europe.

The problems have been brought about by major over capacity, marginal costing for pricing alongside a drop in demand created by pagination reductions in magazines and catalogues, and the growth of short run smaller format niche productions.

Can we expect the consolidation and refinancing to continue? This may happen. Barry Hibbert, the CEO of announced that Polestar, the UK’s largest print group with an annual turnover of around £300 million is being acquired by US private equity business Sun Capital Holdings for a sum thought also to be in the region of £20 million. Polestar perhaps goes under the classification as “to large to fail”. This is the third refinancing of Polestar, and if I recall correctly it has failed ever to make a profit since it was created in 1998 through a consolidation of two other printing groups. In 2006 its investors lost £700 million in an earlier restructuring. Polestar has invested very heavily in the past years in moving into the gravure market generating significant over capacity in that field of business and also decreasing business margins.

Around the same time as the refinancing of Polestar, two of its major competitors in the gravure printing market, Roto Smeets in The Netherlands and Schlott Gruppe in Germany were having financial difficulties. Roto Smeets was due to be acquired by one of its shareholders, Riva Investments, who planned to take the company private, but they withdrew their offer after seeing Roto Smeets first quarter financial figures and in failing to get agreement on a new offer. Schlott Gruppe’s business suffered from the failure of mail order company Quelle and other customers in the past two years, and has seen its sales decline to

Polestar since 2001 and who has led the company into and through each restructuring stated that the new ownership structure would allow the business to participate in the next wave of industry consolidation that he states is needed. I would tend to have fears of the result of this since so far Hibbert and his team have a very depressing record in creating a profitable ongoing business that could satisfy shareholders.

It appears that consolidation is the future not just for the major gravure and web offset printers, but also for many parts of the printing industry in order to remain competitive and to be able to invest for the future. It is not just magazines and catalogues but also in books and direct mail printing. For smaller printers the future is increasingly to find a niche and specialize in it. Outside of these niches it will be difficult to compete with the large ‘super groups’ of consolidated printers, whoever and wherever they may be. •

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The new ROTOMAN changes everything A customer once called the ROTOMAN “the 16page Queen” because the sun never sets on her realm. Be it in China, the United Arab Emirates or Germany: all over the world, more than 500 ROTOMAN presses produce magazines, direct-mail shots or supplements.

The quality of the most-sold 16-page rotary press was acknowledged once again in the last few months. The ROTOMAN recently convinced the Toppan printing company in China that prints premium magazines such as Elle China and Vogue China.

ROTOMAN-user Emirates Printing Press won the Elephant Trophy 2010 of the Sappi International Printers of the Year Awards. Bechtle Druck in Esslingen, Germany, won the German PrintStars Award in 2009 and 2010 as the best magazine or periodical printer.

“These are all good reasons to write more chapters in the ROTOMAN success story and further develop the system to meet the changed market requirements,” reports Hartmut Massierer, Executive Vice President Commercial Web Printing Systems Business Unit at manroland. “However, we are also aware that customers expect a lot from us: new demands require new technical solutions. As a result we have decided to in future offer two versions of the best 16-page rotary press on the market.”

Both presses are designed for different job structures. Whereas the ROTOMAN HiPrint offers the highest print quality with the best price/ performance ratio, the ROTOMAN DirectDrive, in addition to the proven quality regarding imprint change and reproducibility, sets new standards in automation.

ROTOMAN DirectDrive: highlyautomated reproducibility from the shortest to the longest run With the possibility to change the

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Web Offset Technology

form on the run and without any loss of quality at 70,000 copies/hour, the ROTOM AN DirectDrive has no equal. Every printing tower is equipped with two motors and the cylinders can be moved so wide apart that the paper web runs between them contact-free.

The advantage: complex diversion of the web through rollers that affects quality, or energy- and maintenanceintensive air bars are no longer needed, and nor is the use of blind plates which generally entails a compromise.

Operation is as simple as it is ingenious. Through the wide separation of the printing cylinders, imprint changes and temporary usage of coating and spot colors are greatly simplified – without any loss of quality and highly flexible as far as choice of paper is concerned.

Another important innovation is the highly-automated reproducibility. For a job change, the operator can begin early to insert the new plates laterally into the easily accessible, completely encapsulated cassettes. After the start command for the job change, autoprint attends to all further tasks. The plates are changed fully automatically and all settings automatically optimised until the press independently recognises the

prescribed quality level. The effect: makeready times and start-up waste are reduced by 50% and the autoprint features make life much easier for the operator.

ROTOMAN HiPrint: a cost/performance ratio that has no equal Designed for the highest print quality at speeds up to 55,000 copies/hour, the ROTOMAN HiPrint provides an unequalled cost/performance ratio.

Proven technology made in Germany helps printing companies all over the world to achieve the best print quality – function optimized, standardised, and cost optimised. The outstanding original ROTOMAN inking unit with extensive temperature control permits the use of a wide selection of conventional blankets that are available at reasonable prices worldwide, as opposed to metal back blankets or sleeves.

Also with automation for plate changing and the folder, special attention is paid to maximum reliability, durability, and precision. The high production dependability of the ROTOMAN HiPrint is supplemented by the worldwide service network and the TeleSupportCenter, a sophisticated tool for remote diagnosis and process optimization. Local service presence is an

important success factor in an environment of increasing deadline and cost pressure. And this is of course a given for both the ROTOMAN HiPrint and ROTOMAN DirectDrive. •

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Packaging Technology

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Wide Format / Proofing Technology

Mixed feelings about digital billboards In 2009, there were a series of debates on whether digital billboard advertising actually serves more than just a marketing purpose. A report, written by Jerry Wachtel, a California-based engineering psychologist and traffic safety expert, actually suggested “that they are more likely than their low-tech predecessors to drive motorists to dangerous distraction.” Christel Lee investigates.

In his report for the American Association of State Highway and Transportation Officials, Wachtel disputed well-publicised studies commissioned by the billboard industry that found no increased accident hazard from the brightly lighted electronic signs, which change their messages every few seconds. He wrote, “Research sponsored by the outdoor advertising industry generally concludes

that there are no adverse impacts from roadside digital billboards, even when, in one case, the actual findings of such research indicate otherwise.”

roadside advertising signs such as digital billboards contributes to driver distraction at levels that adversely affect safe driving performance.”

Wachtel added in his report: “Conversely, the conclusions reached in research sponsored by government agencies, insurance companies and auto safety organisations ... regularly demonstrate that the presence of

Challenging the accuracy of the data collected in the studies, Wachter highlights: “Based on the researchers' own data, that finding is clearly inaccurate.” He said glances of 1.6 seconds or more were observed in 13% of the trips through digital billboard areas, compared with 7.5% at conventional billboard sites, and glances of 2 seconds or more were seen in 7% of trips past digital billboards, compared with 4.5% at conventional billboards – differences he described as "rather dramatic”.

Lately, outdoor media has become more than still banners and bus shelters. Singapore’s attempt to look vibrant and attractive for tourism has taken quite an aggressive turn. Suntec City Convention Centre, Wilkie Edge at Selegie, ION Orchard and Lido Theatre are just some of the locations where screens flash in full view of drivers and passers-by to “sell a product”.

Naturally, we are attracted to look at moving objects rather than a still photograph unless it’s “visuallystimulating”. However, it’s precisely the fact that moving objects attract our attention, which has resulted in outdoor media receiving a substantial amount of flak.

On the contrary, Singapore welcomes the idea of using LED billboard

Print Pack Publish Asia • 5/2011

Wide Format / Proofing Technology trajectory of Singapore’s digital advertising industry bodes well for the development of the IDM sector. For the last three years, Singapore’s IDM sector registered a compounded annual growth rate of 20%. According to the latest figures from Deloitte, the IDM sector’s value-added grew 15.1% in 2009 to a value-added of some $867 million.

With that, obviously we can expect to see more LED billboards erected in Singapore. However, we cross our fingers that our drivers are not easily distracted by “moving pictures” even if they are “visually-stimulating”! • advertising to enhance the nation’s advertising industry.

According to the Interactive Advertising Bureau, Singapore’s total advertising expenditure was estimated at S$1.4 billion in 2008 and S$1.2 billion in 2009. Of this, the digital advertising spending increased from S$51.3 million to S$64.6 million, registering a 26% growth, notwithstanding the economic downturn last year.

Singapore’s digital advertising industry is at a nascent stage compared to countries such as the United States, United Kingdom and Japan. In these countries, digital advertising revenue

forms some 10% to 20% of their total advertising revenue.

Hence, the industry believes there is strong growth potential in Singapore’s digital advertising industry. The Government aims to promote investments in digital advertising, and shares the vision of the Digital Advertising Alliance’s goal for digital advertising to contribute 20% towards total advertising spending in Singapore by 2020.

Digital advertising is also a key driver for growth in the Interactive Digital Media (IDM) sector. The growth

2011 Asian Print Awards GET READY

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Wide Format / Proofing Technology

Marketers should embrace OOH On why out-of-home (OOH) advertising remains in the backseat in Malaysia, Big Tree Outdoor's GM Jeff Cheah offers his take on the situation, suggesting the mindset of marketers must shift.

However, despite the slow and hesitant acceptance of the platform, business at Big Tree has picked up with the introduction of a new branch for its operations.

The out-of-home arm of Media Prima (MPB), it most recently ventured into airport advertising by setting up a brand new division called the "Big Fly".

It manages advertising space focused on East Malaysia's core travelling hubs covering both local and international audiences, primarily the business traveler segment.

Big Fly offers clients ad space located within the Kota Kinabalu International Airport as well as the Kuching International Airport.

According to Nielsen's latest figures, the category commanded only 1.2% (RM 119.8 million) of the Adex pie throughout 2010.

During a recent sit-down with A+M, Cheah explained that a key factor contributing to the phenomenon is a lack of understanding and appreciation of the actual advantages of the outdoor advertising platform.

"Marketers need to be better educated on the true value and benefits of the outdoor marketing strategy in terms of its wide reach towards the local mass market and specific consumer segments. It provides brands high degrees of visibility in reaching people on the go."

He added while many marketers expect big, out-of-the-box ideas and an extensive reach, they are not willing to spend money for these ideas, claiming that OOH media is extremely expensive. The main focus seems to be on immediate results and ROI, instead of giving the channel an opportunity to work for the brand.

With the industry limited by these challenges, he observed the country to be more than 10 years behind with ample on the "to do" list in order to catch up. While countries such as China and Thailand adopted digital outdoor screens more than five years ago, Malaysia only introduced them about a year ago.

The company's three other main departments namely Big Drive (billboards targeting the mass market), Big Ride (transit media targeting young working professionals), and Big Buy (retail media targeting families) are concentrated on the Peninsular Malaysia consumer market.

Cheah concludes with the message that while out-of-home advertising is slowly beginning to pick up pace in Malaysia, marketers here must learn tap into and take full advantage of the uses of the channel given its growing potential and ability to reach many different audience categories extensively across various spaces.

I t a p T

The Big Tree general manager has been with the company and served the industry for 10 years. Other subsidiaries of the brand include Gotcha, Kurnia Outdoors, TRC, and UPD.•

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Wide Format / Proofing Technology

Triumph Motorcycles Race to CGI With over a century of history, iconic British company, Triumph Motorcycles has something of a reputation to uphold when it comes to producing truly unique machines that are distinctive in looks, design and performance.

Triumph wanted graphics that – without compromising on quality and durability – would be fitted on top of the paint system. This would increase the company’s global marketing flexibility and allow for easier badging of bikes once built and painted. Additionally, surface mounted graphics would, in the event of a bike becoming scratched or damaged, enable Triumph’s dealers to repair the paintwork and re-fit the decals themselves. This would ensure a speedier return of the bike to its owner, than could otherwise be achieved via the longer process of encapsulating graphics under lacquer at Triumph’s factory.

From initial conceptual idea to actual production, a commitment to engineering and design excellence is something that pervades every aspect of the development of a new Triumph motorcycle. This includes directing particular focus to the type of graphics system used – from the company’s globally recognised logo that adorns the fuel tank to a host of other decals specific to the respective bike model.

It was for this reason that, during the design stage of its high-end sports bike, the Daytona 675 Special Edition, Triumph Motorcycles sought the expertise of leading specialised automotive branding solutions provider, Creative Graphics International (CGI).

In turn, well acquainted with their

credentials in substrate development and dependability as a consultative partner, CGI approached UK-based, Lintec Graphic Films Ltd, and the two companies embarked upon developing a graphics system package that would meet the industry’s harshest specification for quality and durability.

“Although we had supplied graphics to Triumph in the past, these had previously been applied under a protective lacquer coating, which lessened the requirement for highly durable materials and inks with superior technical properties”, explains Steven Perry, Managing Director of the Bedford, UK-based CGI. However, for this particular project,

Knowing that effectively fulfilling this brief would call for the creation of a bespoke substrate solution, Steven contacted Lintec and presented them with the various specification criteria laid down by his client. “When we are faced with particularly demanding, or unusual application requirements by our clients, we typically consult with Lintec to develop an applicable solution”, he explains. “As a specialised provider of niche substrates, they differ from larger suppliers, who are often only interested in mainstream, volume orders.”

Having considered the prerequisites, Lintec’s own technical team began to formulate an idea for a substrate that would ensure graphics that were not only stunningly vibrant, but also extremely durable and versatile.

“We knew that this would be a very technically demanding application, but being accustomed to developing customised film solutions, we were excited by the challenge”, says Gary

Print Pack Publish Asia • 5/2011

Wide Format / Proofing Technology Flavell, Lintec’s Technical Manager.

“The Triumph graphic performance specification is designed to simulate the most severe environments to which the graphics may be exposed and the combination of these worst case scenario requirements makes for a very aggressive test for surface mounted graphics”, explains Gary. “They had to withstand extreme abrasion and scratch resistance to replicate the contact of motorcyclist leathers and other more abrasive materials. Then there was the need to perform in various weather extremes – from very cold to very hot temperatures. We also had to consider that, given how proudly Triumph owners cherish their bikes, the graphics would certainly be subjected to much more cleaning and polishing than your typical family car and that, after regular use, such polishes can damage printed film systems.”

In addition, since the graphics would be applied to variously shaped motorcycle parts, Lintec also factored in the need to deliver good conformability. As parts of the bike would include plastic panels – for example the fairings and tail – there was also the need to resist out gassing. “We were conscious that certain panels made from ABS plastic could gas slightly, which would induce bubbling, so the adhesive would need to account for this”, adds Gary.

For the first time, producing the new graphics system for the Daytona 675 Special Edition also saw CGI’s team work closely with Triumph’s design department to collaborate on the actual artwork creation. “We developed a design scheme for the graphics, which were even overseen by Triumph owner, John Bloor”, says Steven. “From there, we were provided digital images of the actual bike itself and were able to superimpose our graphics onto the fuel tank, front, side and belly fairings, and the rear bodywork. These were then sent to the client for approval.”

More than pleased with the designs, Triumph sent a prototype of the motorcycle itself to CGI’s Bedford facility. With Lintec having supplied CGI with a customised graphics system, comprising a specially produced material, ink and varnish, CGI was able to engineer the specific shapes

and guarantee they could be correctly fitted. “The body panels contained lots of double curvatures, so we needed to ensure plastic panels were engineered to accommodate the variously shaped graphics”, explains Steven.

CGI ultimately supplied around a dozen different decals for the Daytona 675 Special Edition, ranging from the 400mm Daytona graphic itself, to much smaller scaled parts, such as a 100mm long model designator fitted to the bike’s tail. With the bike’s first production run already shipped to dealers worldwide, the consensus from Triumph is one of complete satisfaction in the graphics system supplied.

“This was undeniably a difficult brief in that it called for a multi-functional, high performance substrate to ensure eye-catching and hard-wearing graphics that would uphold Triumph’s globally renowned prestige”, says Simon Warburton, Product Manager, Triumph Motorcycles Ltd. “CGI and Lintec rose to the challenge and met every aspect of the project’s criteria and, as a result, we are now looking to introduce the same graphics technology to other bike models.”

As sole supplier worldwide for the Daytona 675 Special Edition graphics, CGI is equally pleased that its faith in Lintec was rewarded with a solution that delivered on its client’s expectations.

“It is the collective benefits of Lintec’s graphics system that make it a winning formula”, says Steven, “but this one called for much more than technical expertise. We also knew that flexibility and patience would be critical and, as expected, Lintec didn’t disappoint.

Projects like this invariably involve a lengthy period from initial concept to final delivery, which makes them unattractive to larger, more mainstream substrate suppliers who, unlike Lintec, are not prepared to invest the time and energy to see the task through.

“When Triumph first presented us with this particular challenge, neither they nor we were 100% sure that we would actually arrive at something that would tick all their boxes”, he smiles.

“However, with Lintec Graphic Films as our partner, we were always assured of remaining on track.”

•

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Singapore Jakarta Kuala Lumpur Phuket Penang Bangkok Now we go to Pattaya for the

Anniversary 10 A GA Asian Gravure Association

Asian Label Association

2011 CONFERENCE

biggest and best conference

Pattaya - Thailand Nov 23-26th 2011 10th Anniversary Golf Tournament Siam Country Club

It’s been 10 very successful years! So come and join Asia’s only regional packaging conference in Pattaya, Thailand. Hear speakers from USA, Canada, Europe, Australia and Asia talk about the issues that affect our business everyday. From packaging design to production to management issues, we have it all covered in one event.

Network at the table-top display area, and talk face-to-face with industry leaders about all the issues you need answers for.

This table-top area has proven its value and is back for its 10th year!

A GA Asian Gravure Association

Asian Label Association

10 Anniversary th

HEAR FROM INDUSTRY- LEADING Brand Owners - Technical Experts - Designers Consultants - Manufacturers - Users - Suppliers For the first time, a round-table discussion where delegates can participate.

A full 2-day conference that should be attended by Industry

CEO’s - CFO’s - Managing Directors - Designers Brand Owners - Production Managers - Production Staff Sales People - Flexography Companies - Labelling Companies Gravure Companies - Suppliers

In FACT anyone involved in the PACKAGING INDUSTRY Book now and get the 2-day conference for US$138, which includes all lunches, entrance into the table-top area, coffee breaks, and the Award Gala Dinner on the last night for the Asian Packaging Print Excellence Awards; the highlight of the 2 days

OR

Accommodation packages for 3 nights (inclusive of breakfast and networking cocktails) with Conference at US$688pp (Single room) or US$388pp (twin-sharing) in the Centara Mirage 5-Star Resort Join the Golf Tournament on Saturday 26th Nov 2011, at Siam Country Club - home to the LPGA Thai Open, and play in one of the best courses in the country. Great prizes and lots of fun for those who enjoy a good game. See backpage for booking information. Spaces are limited so BOOK EARLY to avoid disappointment!

The Centara Grand Mirage is a 5-Star Resort, and is absolutely fantastic for children, with water slides, rock -climbing, game rooms, beach, a huge swiming pool and kids pool, diving area, in fact to many things to list, so bring the family and mix business with pleasure, WHY NOT!

SEE NEW PRODUCTS AND COMPANIES, MEET NEW PEOPLE! The 2011 Conference is sponsored by the following companies that ARE SERIOUS about our industry!

Dailian International Pte Ltd

Gold Sponsors

Drex-Chem Technologies Pte Ltd

Spengler Electronic AG

Join the 10th Anniversary Golf Tournament Sat 26th November What better way to finish the conference than a game of golf, followed by dinner and awards. The cost per person is all in, including golf game, bus transfer, buggy, caddie, dinner at Bht4100 per player (Tee-off at 11am) Book now as we think this will fill very fast. Please use the conference and hotel booking form on the previous page

10Anniversary

URGENT Fax Booking Form

10th Asian Conference 2010 Pattaya, Thailand FAX +65-6733-3586 or BOOK ONLINE via www.afta.com.sg DEADLINE 10th Oct 2011 Anniversary

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Name..................................................................................................................................................

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Please book for me the following at the Centara Grand Mirage Beach Resort Single-room package @ US$688 per person Double/twin-room @ US$388 per person

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We look foward to see you at the 10th 2011 AFTA/AGA/ALA Asian conference!

Please note that all other expenses, ie mini bar, telephone, internet charges etc. will be charged accordingly by the hotel, and must be settled upon check-out. For booking purposes, a 10% booking charge (of the total amount) will be charged to your credit card to secure the booking. If cancellation is made 1 month prior to the event, a full refund will apply. For cancellations 3 weeks before the conference, the full amount of the package will be charged to the card holder, WE ALSO RECOMMEND THAT YOU BOOK TRAVEL INSURANCE!

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News standards in colour precision for the photography market. It boasts outstanding colour consistency and accurate colour matching, and can reproduce 98 percent of all PANTONE®1 colours.

EFI expands Indian operation

Wide format and software solutions company EFI has announced its intentions to expand in India region with the establishment of a 30,000 sqm research and development centre in Bangalore.

Guy Gecht, chief executive officer of EFI says, “This expansion will provide us with a greater base of professional talent to ensure that we not only meet, but exceed the diverse needs of the global markets. All our products and functional areas are represented under one roof in the new Bangalore site, giving us a unique opportunity to build the best industry integration into our product portfolio.”

The company has partnered with customers like Canon, Konica Minolta, Ricoh and Xerox and says that it expects to hire additional research and development engineers in the near future with its India team diversified across all the technologies and verticals of the company and directly aligned to its operations in the U.S. Ramin Kazemi, vice president of sales for Asia/Pacific EFI, says, “EFI is witnessing significant growth in the India market. EFI Fiery, our flagship product, alone has a commanding market share with over 1.7 million installations globally. We have over 100 VUTEk superwide printers installed in the region, a number of MIS and web2print software installations, and we are proud to have our EFI Monarch MIS software system currently installed at Repro India, one of India’s largest printers.”

Epson wins three awards

Epson has asserted its position as a leader in the professional imaging industry by winning three of the most important photo and imaging technology accolades at the Technical Image Press Association (TIPA) Awards 2011.

Epson products recognised by TIPA were the Epson Stylus Photo R3000, named as the ‘Best Expert Photo Printer’, the Epson Stylus Pro 4900, which won ‘Best Large Format Printer’, and the Epson Perfection V330 which was judged ‘Best Photo Scanner’.

Kristin Saus-Opuszynski, Senior Business Manager, Epson Europe, said: “At Epson we continually look for new solutions and ways to enhance our product range, in order to meet the changing needs of our customers. Winning three prestigious TIPA awards this year is testament to that commitment and recognition of our achievements as a result.”

TIPA consists of 29 member magazines from 14 countries all over the world, making it one of the largest and most influential photographic and imaging press associations globally. Every year the TIPA editors vote for the best products introduced to the market during the previous 12 months, taking into account innovation, cutting-edge technology, design, ease-of-use and the price to performance ratio of the products.

Product information The Epson Stylus Photo R3000 is an A3+ photo printer perfect for medium print runs, and fits even the smallest desk space with its compact footprint. A front-loading fine art paper feed makes insertion easier, reducing the likelihood of paper damage and reducing the need for space behind the printer.

The Epson Stylus Pro 4900 is a compact, 17-inch production printer setting new

The Epson Perfection V330 is an A4 photo scanner offering high quality results and low power consumption. It is ideal for scanning photos, and users can feel confident that every colour, shade and detail will be faithfully captured thanks to the scanners’ CCD (charge coupled device) technology with an optical resolution of 4,800dpi.

Saphira Blankets Spread Warmth and Comfort

Heidelberg Singapore launches the “Saphira Blankets Spread Warmth and Comfort” program. Besides offering comfort to printers in serving their printing needs, Saphira blankets also spread warmth to the needy.

From 1 May 2011 to 29 Feb 2012, Heidelberg Singapore will donate 1.5% of proceeds from the sales of Saphira blankets to the Lions Befrienders to help the poor and lonely seniors.

According to MCYS (Ministry of Community Development, Youth and Sports), the Singapore society is ageing rapidly. Demographic projections show that the proportion of elderly will increase from about 7% today to 19% by the year 2030. The pace of ageing will increase notably around 2012, when the first baby boomer cohort reaches 65 years of age. The effects of this demographic transition will be pervasive.

The move marks Heidelberg’s continuous commitment towards corporate social responsibility by extending assistance to the current aging population in Singapore through the Lions Befrienders to help the poor and lonely seniors.

Heidelberg Saphira consumables team visited the Seniors Activity Centre located in Mei Ling Street managed by the Lions Befrienders. The Lions Befrienders (Mei Ling) Seniors Activity Centre is a ‘home away from home’ for about 200 numbers of poor and lonely seniors who are mainly staying alone in the vicinity of Mei Ling Street and Stirling Road. An average of 100 seniors comes to the centre every day for group activities. With the aim in mind to bring

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News filling agents instead of genuine, more expensive medical substances; and cheap ingredients instead of high-quality cosmetic agents.

warmth to the needy, blankets were given away as part of the donation. The Heidelberg Saphira consumables team distributed blankets to the poor lonely seniors during their visit at the centre, hoping to bring warmth and comfort to those in need. In addition, food and refreshment was also arranged for the poor and lonely seniors on the day of visit to the centre.

Lions Befrienders is a Voluntary Welfare Organisation with the mission to aid in the social, psycho-emotional and physical well-being of the poor lonely seniors in Singapore through community participation. To achieve the mission, the organisation runs two core programmes i.e. Befriending and Outreach. Its Befriending programme reaches out to about 2,530 numbers of lonely seniors mainly living in rental flats, aged 65 years and above and have limited or no family support. About 1,250 numbers of volunteers conduct weekly home visitations to these poor lonely seniors. To complement its Befriending programme, the organisation also runs an outreach programme conducted through three Seniors Activity Centres in Ang Mo Kio, Bendemeer and Mei Ling to promote active ageing and continuous learning by engaging about poor and lonely seniors in various activities and courses.

“We are happy to donate part of the proceeds from our blanket sales to good causes. Our hope is that the donations will help spread warmth to the society.

The issuing of blankets to the centre today is quite a symbolic start to this event,” says Vincent Lim, General Manager of Heidelberg Singapore Consumables Solutions.

Pharmaceutical and Cosmetics Brands Combat Counterfeiting with Track & Trace Module

Pharmaceutical and cosmetics manufacturers can now strike back against the counterfeiters thanks to Atlantic Zeiser Group, a leading supplier of technology, modules and system solutions for industrial digital printing. The company’s Track & Trace module empowers brand owners by enabling them to counter the burgeoning counterfeiting threat and protect their brand reputation and revenue.

The urgent need for anti-counterfeiting solutions A 2009 study by the Organisation for Economic Co-operation and Development (OECD) estimated that pirate products worldwide cost companies EUR184 billion - a 53 per cent rise on 2007’s figure. Pirate products pose a particularly high risk in the pharmaceutical and cosmetics industries.

This is because they often use ineffective

How does Track & Trace work?

Track & Trace integrates easily into a new or existing print packaging production line. Users can include all standard product tracking codes on the packaging. The codes include GS1, all types of numeric codes, and 1-D and 2-D barcodes, which are used to check the legitimacy of the packaging and product online Track & Trace also includes an optical checking system. In just one fast step cameras automatically read and verify the selected layout and check the digits.

And the solution affords users maximum flexibility when it comes to late-stage customization. If the check code does not match the reference data, the module rejects the packaging following the check. The assigned Track & Trace code can then be added to the packaging in a subsequent print run.

Ralf Hipp, Vice President Digital Printing and Coding Solutions Atlantic Zeiser, comments: “Track & Trace hands the power back to manufacturers and brand owners. Its seamless product tracking enables them to strike a meaningful blow against counterfeiters. And, crucially, Track & Trace is highly automated and cost effective - it slots effortlessly into an existing packaging production setup and isn’t a drain on resources or revenue.”

VERICAM - unprecedented data verification and quality control

VERICAM is the high-speed camera system that makes 100% data verification and print quality control easier than ever.

The plug-in combines Atlantic Zeiser’s unrivalled camera algorithms with the most advanced user interface on the market. The solution couldn’t be easier to use - job set-up is via drag-and-drop touch-screen technology, with no mouse or additional keyboard required.

Minimal operator intervention ensures super-fast job change-over, helping users take productivity and profitability of variable data printing applications to new levels.

Print Pack Publish Asia • 5/2011

News more worldwide. Seeing that we perform

digital book production system on the

for a globally valid standard.”

China Translation & Printing Service Ltd. (CTPS) in Dongguan (Guangdong province), attended by around 150 visitors invited by Muller Martini and HP.

Certified quality a competitive print demonstrations for customers from Asian continent was celebrated with all over the world, PSO is a good basis a customer event at the premises of advantage In recent years, many printing companies have invested in technologies, workflows and staff. But efficiency alone is not enough. A printing company must comprehensively demonstrate and prove its print quality, and here Process Standard Offset (PSO) certification is an objective marketing aid.

Certification according to Process Standard Offset reconfirms that the manroland Print Technology Center in Offenbach, with its workflows, presses and printcom materials, is capable of complying with the guidelines. Standardcompliant fulfilment of the certification requirements proves that print products or partial print products can be produced in accordance with the guidelines and standards of Process Standard Offset and ISO 12647.

Press and materials do a fine job manroland has been the first press manufacturer in 2007 to receive full PSO certification, meaning in both prepress and printing. As Sharam Hauck, manroland Project Manager responsible for Process Engineering and Quality Management, says: “The strong competition in the graphics industry requires printers to work in an increasingly standardized manner, and PSO is gaining acceptance more and

The press used for the tests in the Print Technology Center was a tencolor ROLAND 700 DirectDrive. The materials used were printcom products which are certified and approved by manroland (inks, fountain solution, washing agents and blankets). The Hesse Printing and Media Industries Federation certifies its member companies according to ISO 126472:2004. Depending on the nature of the company seeking certification, the tests cover performances for prepress specialists, printers that focus purely on print production, and full-service operations.

Thomas Wegner-Ney from the Hesse Printing and Media Industries Federation, where he is Technical Manager and consultant for training and further education, was very impressed with the print quality. He particularly acknowledged the uniform inking across the width of the sheet and throughout the run achieved with the aid of the ROLAND InlineColorPilot system.

150 Visitors Flock To See the Asian Premiere of the SigmaLine

The commissioning of the first SigmaLine

According to Finn Nielsen, Managing Director of Muller Martini Hong Kong, the throng of visitors from China, Taiwan, Japan, Korea, Singapore, Australia and many other South-East Asian countries could barely believe their eyes, because: “...this was the first time they had witnessed an inline solution for the production of digitally printed books live in action.”

Complete SigmaLine CTPS, headquartered in Hong Kong, has a plant in Dongguan that measures nearly 310,000 square feet and employs around 1000 people. Solutions from Muller Martini are already in use at the site: several Ventura book sewing machines for hardcover production and two Diamant booklines, and now CTPS has decided to install a complete SigmaLine, making it the first graphic arts company in Asia to employ this technology. The SigmaLine consists of an HP T300 digital printing press, a SigmaFolder, SigmaCollator, SigmaBuffer, SigmaBinder, SigmaTower, SigmaTrimmer and SigmaControl.

Thanks to the first fully integrated, total industrial solution for digital book production from Muller Martini, CTPS can now produce printed products economically, even in smaller runs, from prepress data to digital printing and finishing, right through to the finished, perfect-bound product.

The Muller Martini Connex digital workflow system ensures seamless interaction of all assemblies. Connex communicates with all the machines involved: it ensures high levels of safety and transparency during production, generates job data for all systems and facilitates sorting, grouping together and planning of orders. These are indispensable assets, particularly given the trend toward increasingly short runs.

Pleased about the successful certification (f. l.): Dirk Meinhardt, printer; Daniela Disser, prepress; Thomas Wegner-Ney, Hesse Printing and Media Industries Federation; Stephan Engel, Head of Print Technology Center; and Sharam Hauck, Project Manager for the certification process.

Live Demo of the Muller Martini Newsletter After watching the performance of a traditional Chinese lion dance, the

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News document printing market. With the Xeikon 5000plus, the Xeikon 6000 and the Xeikon 8000, Chinese print service providers will now have a choice of ecofriendly high-performance digital duplex presses, fully integrated digital workflows, application-tuned toners and a range of input and output accessories.

visitors were able to see in detail how the SigmaLine works when it was used to produce a sample product: Muller Martini Hong Kong's «Greater China Newsletter». The newsletter was first printed and finished inline and then subsequently displayed at the Print China convention – also held in Dongguan – where it attracted a great deal of interest from the audience.

Xeikon established distribution agreement with Infotech

Xeikon announces the appointment of Infotech, an industry leader in the Chinese printing market, as distributor for its range of digital presses dedicated to the fast-growing document printing market. Recognizing the increasing demand in China for real personalization and customization of printed documents, Infotech will offer the Xeikon 5000plus, Xeikon 6000 and Xeikon 8000 digital color presses alongside its current range of Komori offset presses. The partnership will provide Xeikon with a strong partner in China, while giving Infotech a smart entry into the digital printing industry.

“Infotech offers us great distribution power in the largest emerging market in the world. And just like Xeikon, Infotech’s continued success comes from being 100% customer oriented. With several branch companies and representative offices in Hong Kong, Shenzhen, Beijing, Guangzhou and Nanjing, they can stay close to their customers. That is vital to understand their individual needs and to ensure quicker response and more effective service,” explains Hans Gerinckx, Sales Director at Xeikon.

“We also share the same mindset of having highly experienced and dedicated teams working closely with our customers to growth their businesses. Being the distributor of Komori presses, Infotech

also brings its extensive knowledge and understanding of the conventional market to the partnership.”

“We are proud to partner with Xeikon to bring digital technology to the Chinese document printing market,” says Larry Yang, CEO of Infotech. “Marketing departments here in China are beginning to understand the power of digital printing in delivering targeted, personalized and relevant communication. But they also are aware that any printed message needs to reflect the same visual brand identity and quality standard as all other forms of brand expression,” explains Yang. “This is where Xeikon stands out – delivering impeccable print quality is their hallmark.

This partnership perfectly serves our aim to implement our digital strategy in China and offering our customers the best of both worlds.”

Highest levels of performance and productivity for digital document printing Infotech will offer the complete range of Xeikon’s high-performance digital printing presses which have been specifically developed to meet the demands of the

The Xeikon 8000 is built for the most demanding high-volume transactional and document printing applications. With a top speed of 260 A4 pages per minute (19m/minute), 1200 dpi resolution at 4 bits per spot and a duty cycle of 10 million A4 pages per month, the Xeikon 8000 delivers a powerful combination of speed, print quality and near-continuous uptime.

The Xeikon 6000 combines true 1200 dpi resolution and 1200 x 3600 addressability with variable dot density delivering the finest commercial print quality and exceptionally sharp, crisp details and smooth tone transitions.

The Xeikon 5000Plus is the entrylevel digital solution which is ideal for companies that want to start with digital but aim to grow their business. It is a reliable solution for high quality printing on a wide range of print media for formats such as brochures, posters, leaflets, packaging, personalized mailings, etc.

All these Xeikon printers use dry toner based technology. The Xeikon toners (FA Toner for the Xeikon 6000 and 5000Plus and QA-P toner for the Xeikon 8000) deliver significant benefits in terms of fusing, increased color gamut and speed – important parameters in the document printing market. The Xeikon toners are also ecologically friendly, do not use or emit VOC’s and are 100% compatible with existing deinking and recycling processes.

Print Pack Publish Asia • 5/2011

News

At the 9th 2011 Asian Print Awards, you could win

Gold

Collect your BEST work and get ready to enter.

Details in this issue of Print Pack Publish Asia

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News This has got to be one of the cleverest laughss I've received in awhile. Someone out there must be "deadly" at Scrabble. (Wait till you see the last one)!

PRESBYTERIAN: When you rearrange the letters: BEST IN PRAYER ASTRONOMER: When you rearrange the letters: MOON STARER DESPERATION: When you rearrange the letters: A ROPE ENDS IT THE EYES: When you rearrange the letters: THEY SEE GEORGE BUSH: When you rearrange the letters: HE BUGS GORE THE MORSE CODE: When you rearrange the letters: HERE COME DOTS DORMITORY: When you rearrange the letters: DIRTY ROOM SLOT MACHINES: When you rearrange the letters: CASH LOST IN ME ANIMOSITY: When you rearrange the letters: IS NO AMITY ELECTION RESULTS: When you rearrange the letters: LIES - LET'S RECOUNT SNOOZE ALARMS: When you rearrange the letters: ALAS! NO MORE Z 'S A DECIMAL POINT: When you rearrange the letters: I'M A DOT IN PLACE THE EARTHQUAKES: When you rearrange the letters: THAT QUEER SHAKE ELEVEN PLUS TWO: When you rearrange the letters: TWELVE PLUS ONE AND FOR THE GRAND FINALE: MOTHER IN LAW: When you rearrange the letters: WOMAN HITLER

Stand out from the crowd 2011 PIXI Awards now open until 31st August Now in it’s 4th year the Printing Innovation with Xerox Imaging Awards are again looking to recognise Asian excellence and innovation in printing.

There is only one basic qualification ....... ......to enter you must be using a Fuji Xerox solution.

For your Entry Form (or to order a printer) please contact mike.braggins@fujixerox.com or your local Fuji Xerox representative.