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DIGITAL TECHNOLOGY
Digital Print Asia I July - August 2013
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DIGITAL TECHNOLOGY
Digital Print Asia I July - August 2013
NEWS
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DIGITAL TECHNOLOGY
What’s
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Digital and Packaging Technology... 06 Kyodo Creation Use the HP Indigo WS6000 Digital Press to Personalize Sapporo’s Waku Waku Beer 12 IQDEMY: Printing on Stones and Marble Simplified 15 EMKA Increases Productivity with HP Indigo 5600 Digital Press, Supporting Growth Across Varied Application 18 JET Technologies is Appointed Screen Digital Label Press Distributor for Indonesia 20 What 3D Printing Means For China, The World’s Biggest Factory 24 HP Helps Customers Boost Productivity with HP Indigo WS6600 Enhancement Package 30 An In-Depth Look at Xeikon’s Thermoflexx 80 Flexo Imager
57 Ubi Ave. 1, #03-06 Ubi Centre, Singapore 408936 Tel : +65 6733 5342 Fax: +65 6733 3586
Digital Print Asia I July - August 2013
DIGITAL TECHNOLOGY
News... 35 iGen 4 Opens Up New Market in Thailand 39 Epson Enters the Exciting World of Fashin & Textiles with New Dye-Sub Fabric Printers 42 Start-up Sees Potential in iGen4 for Novelty Applications 44 Singapore to Anticipate Boost in Outdoor Advertising 46 Coke Launches Special Thailand Campaign with Nicknames Printed on Cans, Bottles 48 Epson Launches World’s First Ink Tank System Large Format Sign Printers 51 U.S. Judge Approves Kodak Plan to Exit Bankruptcy
Features... 54 WWF’s Living Forest Project 57 What Happens When a Channel Partner Loses Focus? 60 First at London Fashion Week Catwalk Show
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DIGITAL TECHNOLOGY
KYODO CREATION USE THE HP INDIGO WS6000 DIGITAL Digital Print Asia I July - August 2013
L PRESS TO PERSONALIZE
SAPPORO’S WAKU WAKU BEER
DIGITAL TECHNOLOGY
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AT A GLANCE Industry: Labels & Packaging Business name: Kyodo Creation Headquarters: Tokyo, Japan Website: kyodo-pro.co.jp Business name: Sapporo Beer Headquarters: Tokyo, Japan Website: sapporobeer.jp
CHALLENGE • Sapporo Beer wanted to jumpstart a declining market by offering personalized beer bottles online. • Kyodo Creation wanted to introduce a web-to-print capability to expand its business into the consumer sector. SOLUTION
“ According to the performance results of Waku Waku Brewery products last year, we received double the orders we had planned for.” – Yuta Suzuki, Digital Marketing Manager, Sapporo Breweries
• Kyodo Creation invested in the HP Indigo WS6000 Digital Press as a flexible, fast digital print solution that could produce high-quality prints in small numbers within tight timeframes.
Established in 1876, Sapporo Beer is one of Japan’s premier brewing companies. To differentiate its brands and increase sales, Sapporo developed a marketing campaign to encourage those who do not usually drink beer to connect with the beverage on a personal level.
RESULTS
Via a web storefront known as the Waku Waku Brewery Project, Sapporo Beer offered consumers personalized beer bottles, including the flavor of beer, the color of the bottle and label design with photographs and personal messages. However, the brewer faced a major challenge in delivering these high-quality customized labels in small quantities at low cost.
• The Indigo press enables Kyodo to offer customized printing for customers such as Sapporo who o ffer personalized beer bottles. • Print quality is unsurpassed and matched by speed and efficiency. • The HP Indigo WS6000 Digital Press provides the foundation for a new web-to-print service and has opened up new markets for the company. • Sapporo received double the orders it was expecting for its new range of personalized bottles.
Digital Print Asia I July - August 2013
“We were faced with the issue of having a print run of as few as six labels. At that time, we could hardly find printers with that capability so it was a major concern,” says Yuta Suzuki, Digital Marketing Manager, Sapporo Breweries. Since 1968, Kyodo has provided converting services to the Japanese market. More recently, it established Kyodo Creation, a digital print house that specializes in labels and shrink-wrapped film. “We started up Kyodo Creation, specializing in digital printing, as part of the Kyodo Production Group,” explains Masanori Tateishi, President, Kyodo Creation. “Kyodo Production Group’s primary market is the beverage industry and we create packaging samples for vending machines along with sales promotions.” “Kyodo introduced Sapporo to the HP Indigo WS6000 Digital Press and we thought this could work,” says Suzuki. “When we actually carried out a check on the quality of the printing, it was exceptionally high.”
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Speed, performance and customization In 2011, Kyodo Creation invested in a HP Indigo WS6000 Digital Press in order to create better quality prints faster. The HP Indigo digital press enabled it to provide a web-to-print service, making the print process more customizable and flexible. “We are in the digital print business and have seen many digital presses; we chose the HP Indigo WS6000 Digital Press because it is of the highest quality,” adds Tateishi. “With the introduction of the HP Indigo WS6000 Digital Press, we are now able to fully meet the expectations customers have for quality and speed, which will open up marketing opportunities for us.” FROM PERSONALIZED BEER BOTTLES TO VERSIONING The Waku Waku Brewery Project is one example of how the HP Indigo WS6000 Digital Press has opened up new and exciting avenues of growth for Kyodo Creations. “The Waku Waku Brewery Project offered consumers the opportunity to create their own original labels via the web by uploading their own photographs, messages and stamps. The data would then be sent to us with just one click of the order button,” explains Toshinori Sato, Sales Manager, Kyodo Creation. “The greatest strength of the Indigo WS6000 Digital Press is its uncompromising print quality. Also, although production levels may be one of the challenges we have to deal with, the HP Indigo WS6000 is comparable to conventional printers in terms of productivity and speed so it will enable us to respond efficiently to future demand.”
BROADER MARKET OPPORTUNITIES Kyodo is now looking to extend its business beyond the beverage industry and target more consumer-orientated markets. The HP Indigo WS6000 Digital Press will play a key role in fulfilling that vision.
Sapporo was delighted with the flexibility offered by the HP Indigo WS6000 and has created numerous themed products to fully exploit its capabilities. “Using the variable data printing technology of the HP Indigo press for a product with 12 bottles in a box, allows us to actually produce bottles with 12 different labels,” adds Suzuki. “In fact, we have a product called ‘Sakura of Tohoku – 12 Scenic Views.’ These feature well-known places for Sakura cherry blossom viewing in Tohoku; 12 different labels representing 12 different places in the spring. We are thinking of producing more and more of these kinds of products. “The Waku Waku Brewery products are ideal as gifts. In fact, they are given very often as presents for birthdays, weddings, baby showers and more. According to the performance results last year, we received double the orders we had planned for. With regards to this year, we are currently challenging ourselves to intensifying the pace through various strategies. These are the plans that will drive our sales,” concludes Suzuki.
“With the introduction of the HP Indigo WS6000 Digital Press, we have been able to take on many new challenges, including the creation of our own web-to-print application. We are also starting to see expansion into the consumer market, which we have not been able to target before,” explains Tateishi. “One of the reasons we introduced webto-print was to seamlessly integrate the analog world and the digital world to offer new products and services. We believe that the innovation of web-toprint caters to the needs and likes of each individual customer,” comments Kei Ishibashi, Technical Manager, Kyodo Creation. “The capabilities of the HP Indigo WS6600 Digital Press have allowed the introduction of web-to-print and the current operation of the print system.” “Today we are only catering to the beverage industry. In the future, we will grow our offering and expand to other areas,” concludes Tateishi. GET CONNECTED. hp.com/go/graphicarts
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NEWS FEATURE Print World Asia • 7/2013
Sheetfed Offset 33
...new Magnum Compact
Combining compact inker modules with powerful automation and agility features, the Goss Magnum Compact press introduces advantages never before available in the single-width sector. The result is a versatile, cost-effective option for newspaper, semi-commercial and book production, including multi-product business models and ultra short run lengths.
www.gossinternational.com Digital Print Asia I July - August 2013
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DIGITAL TECHNOLOGY
IQDEMY: Printing on Stones and Marble Simplified Ready-made business for industrial large format printing exhibits at Viscom Paris and Reklama IQDEMY, a group of leading companies uniting the world’s best practices and expertise in the digital large format marketplace, is proud to announce its participation at Viscom Paris (September 24-‐26, booth H10) and Reklama Moscow (September 24-‐27, hall 1C36). IQDEMY’s inkjet printing solutions encompass several flatbed and hybrid large and very large format printers employing UV-‐LED curing technology that the company has pioneered. At Viscom Paris, the company will showcase the SWISS 2030, the world’s first magnetic levitation printer covering applications in eight different markets. Accommodating up to 400 kg heavy printing substrates the Swiss 2030 enables haptic or digitally embossed printing on a wide variety of materials including glass, ceramics, limestones, granite, oak, wood, iron, metals, aluminum, and many more.
Digital Print Asia I July - August 2013
The flatbed printer enables printing with up to 7 colours (CMYKLcLm+White) with a resolution of up to 1,440 dpi and several multiple pass modes. In addition, the Swiss 2030 features a roll-‐to-‐roll option. “IQDEMY’s magnetic levitation technology prevents damages by lifting materials with an air cushion over the surface whereby the vacuum table itself is stable”, explains Vlad Mirchev, founder of IQDEMY. “Magnetic levitation technology is uniquely positioned to print on uneven surfaces, especially in avoiding scratches and chips.” Employing UV LED curing technology the Swiss 2030 is equipped with UV light emitting diodes that enable environmentally friendly printing as well as printing on sensitive substrates as no hot temperatures are required to cure the ink. The diodes are mercury free and no ventila-
DIGITAL TECHNOLOGY
tion system is required as there are no damaging fumes from the printing and curing process. Lifetime of UV LEDs is up to 10 times higher than conventional metal halide UV lamps and power consumption is far less. The Swiss 2030 paired with IQDEMY’s unique business proposal offers large format businesses fast ROI through its unique solutions, opening up a large range of applications for industrial and large format printing. Printers attending Viscom Paris where the Swiss 2030 is exhibited and/or Reklama Moscow, are heartily invited to
discuss the new possibilities to expand and enlarge their businesses at IQDEMY’s booth.
on the experience, professionalism, and a sincere desire to be the best.
About IQDEMY: IQDEMY was founded to unite the world’s best practices and expertise of companies which develop, manufacture and sale electronics, engineering and software. The objective of the company is to sell the ready-‐made business on the basis of newest technology solutions in these areas. The IQDEMY team has more 15 years experience in the market. Its professionals are one of the most successful players in the international market of digital large format printing. The success of the team is based
Contacts: For press: SAS Visuelle Kommunikation Sabine A. Slaughter email: iqdemy@eastwest-‐pr.com phone: +49 172 511 2633 or +971 55 308 3589 skype: annmeyercom
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Mishenina Oxana PR specialist, IQDEMY Russia, Novosibirsk phone: +7 383 363 3533 email: o.mishenina_iq@iqdemy.com
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DIGITAL TECHNOLOGY
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EMKA INCREASES PRODUCTIVITY WITH HP INDIGO 5600 DIGITAL PRESS, SUPPORTING GROWTH ACROSS VARIED APPLICATIONS
AT A GLANCE Industry: General Commercial Printing Business name: EMKA Group Headquarters: Israel Website: www.emka.co.il
CHALLENGE Increase productivity and lower production costs by moving offset jobs to digital platform. Maintain market lead with diverse range of specialised printing solutions on varied substrates.
Convince customers to move to digital printing. Create digital offset quality ISO PVC cards for wide range of customers, and meet high-security standards where required. SOLUTION HP Indigo 5600 Digital Press with HP ElectroInk technology (with HP Indigo One Shot Color printing mode and HP Indigo ElectroInk UV Red). RESULTS Productivity has doubled and costs are significantly reduced with HP Indigo 5600 Digital Press.
one press now does the work of two. Higher customer confidence in digital presses due to uncompromised quality and time savings. Offers high-quality ISO cards to large customer base, and prints invisible data with HP Indigo ElectroInk UV Red for high-security cards. EMKA increases productivity with HP Indigo 5600 Digital Press, supporting growth across varied applications
Ability of HP Indigo 5600 Digital Press to print on both PVC and paper means that Digital Print Asia I July - August 2013
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DIGITAL TECHNOLOGY
“We can print almost twice as fast with the HP Indigo 5600 Digital Press1. By doubling our productivity, we have increased our customers’ confidence in our capabilities as a service provider.” — Ofir Adar, Chief Technology Officer (CTO), EMKA Group
As service providers, finding the right balance between quantity and quality is a constant primary challenge. In a competitive market, everyone strives to offer customers both a diverse product range and consistent quality across the board. The EMKA Group has decades of experience in juggling those goals. Founded more than 60 years ago by the Klein family to produce sandpaper and abrasive products for the carpentry and wood industry, the EMKA Group has evolved into one of Israel’s biggest commercial printing companies. With more than 300 employees and seven divisions, EMKA’s offerings now include direct mailing and forms, envelopes, cards, rolls and labels, and office supplies – all under the same roof. Yet despite this rapid growth, EMKA has maintained its commitment to providing its customers with specialised and high-quality printing solutions. As CTO of the EMKA Group, Ofir Adar understands the importance of technology in this winning mix. The company has a long history with HP Indigo presses. It purchased its first HP Indigo Press – the HP Indigo press s2000 – in 2006, and later acquired the HP Indigo press 3000 and HP Indigo press 3050. In late 2011, EMKA decided to purchase another HP Indigo Press.
“HP has never failed us. We trust the company and its technology, and this, together with the well-proven benefits of digital printing, is what led us to test the HP Indigo 5600 Digital Press as a replacement for our offset machine for certain jobs,” explains Adar. “It wasn’t cost effective to run such a big machine for medium-size jobs due to the long setup time. With the new HP Indigo 5600 Digital Press, the setup stage is much faster, so we can print smaller quantities with very high quality and fast time to market, which makes our customers very confident in our capabilities. We can print almost twice as fast as we could with our older HP Indigo press s2000 so we have doubled our productivity.” NEW HP INDIGO 5600 DIGITAL PRESS BOOSTS ISO CARD AND TRANSPROMO BUSINESS Due to its versatility and ability to switch easily between jobs and varied media types, the HP Indigo 5600 Digital Press does double duty at EMKA. The company uses the press for two major applications: ISO-compliant plastic cards produced by EMKA Card Systems, and paper transpromo (transactional print and proactive marketing) applications produced by EMKA Direct Mailing. Adar says: “We can now use the same machine to print on both PVC and paper. This means that we use one press to do the work of two. Before we purchased the machine, I had to convince management that printing cards and transpromo applications on the new HP Indigo 5600 Digital Press would increase productivity, lower production costs, and enable us to win new customers – and that’s exactly what happened.”
Image source: http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPdrupa12/HP_Indigo_5600.pdf
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DIGITAL TECHNOLOGY
EMKA uses the unique HP Indigo One Shot Color printing mode on the HP Indigo 5600 Digital Press to print specialty applications on a wide range of synthetics, including PVC. Its high-quality PVC gift cards, loyalty and membership cards, employee identification cards, and chip cards are used by some of Israel’s biggest banks, retail stores, loyalty clubs, companies, and governmental organisations. For cards requiring high security standards, EMKA uses HP ElectroInk UV Red to print invisible data; and it uses HP ElectroInk White to print on a variety of substrates, including transparent materials, synthetics, metallics, and paperboard for folding cartons. EMKA also uses the new HP Indigo 5600 Digital Press to print medium-volume
transpromo jobs for SMB retail chains, gas companies, tech service companies, and banks. “Our customers need to dynamically change the graphics and marketing messaging in their billing statements and promotional materials. The speed and quality of the HP Indigo 5600 Digital Press enable us to do this with quick time-to-market,” explains Adar. Fast turnaround with digital offset quality Adar is a big believer in digital technology. “We are trying to convince most of our customers to move from offset to digital because of the benefits. Using a digital platform is far more productive and flexible. The high setup costs of offset printing mean that customers need to commit to a specific design. With digital,
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they can make changes far more easily. We get the design file from the customer and print it with the data file in one stage – it’s as simple as that! “With the HP Indigo 5600 Digital Press, we get the versatility of a digital solution with almost the same quality as traditional offset printing. Our customers give us excellent feedback and the majority hasn’t even noticed the difference. So we can supply our customers with a highquality product in a very short time. This is a contributing factor to our ability to maintain the lead in the Israeli market.” Get connected. www.hp.com/go/graphicarts Share with colleagues.
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DIGITAL TECHNOLOGY
JET TECHNOLOGIES IS APPOINTED
SCREEN DIGITAL LABEL PRESS DISTRIBUTOR FOR INDONESIA
Jet Technologies Indonesian team (L toR) David Reece, Arman Mampuk, Yanuar Emilius and Jack Malki
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Sydney, – PT Jet Technologies Indonesia, the narrow web and label specialist supplier headquartered in Australia and active throughout Oceania and South-East Asia, has been appointed to distribute Dainippon Screen’s new Truepress Jet L350UV digital label press throughout Indonesia. “This is a terrific opportunity and builds on our close relationship as Screen’s L350UV dealer in Australia, where we also represent Screen’s flexographic platemakers,” says Jet Technologies Director Jack Malki. “The L350UV is ideally suited to the Indonesian market where there are many smaller manufacturers requiring short runs of high quality full colour labels. For larger manufacturers, it also serves as an excellent press for trial marketing, versioning and personalisation of labels.” The Screen Truepress Jet L350UV was first previewed at Drupa 2012 and received a world premiere at PacPrint 2013, Melbourne. Two L350UVs will be on display at LabelExpo Europe, Brussels, 24-27 September 2013. One is on the Screen Europe stand 9G50 and another on dealer Dantex’s stand 5D20. Jet Technologies personnel will be attending LabelExpo Europe. With a maximum 350mm web width and 322mm print width, running at up to 50 metres per minute, the L350UV is one of the most productive digital label presses available, producing up to 16.1 square metres of full colour labels per minute, on standard label stock thanks to the UVcured inks. The Indonesian distribution contract will see PT Jet Technologies Indonesia champion the Screen Truepress Jet L350UV brand to the Indonesian label and packaging industry. Screen’s area Vice President Keiichi Kometani comments: “We are delighted to appoint PT Jet Technologies as our Indonesian partner for distribution of the new L350UV digital label press. They have good knowledge of the label and packaging market and also of
The SCREEN Truepress Jet L350UV digital label press will be on both the Dantex and Screen stands at LabelExpo Europe.
the press because of their association with Screen in Australia. Together, we look forward to helping Indonesian customers expand their business with digitally-printed labels.” Mr Malki adds: “Our recently opened Jakarta branch staffed by the local industry experienced Arman Mampuk and Yanuar Emilius and supported by myself, Asia Pacific Sales Director David Reece and the team; will be fully trained on the capabilities of the Truepress Jet L350UV. Indonesia is a vibrant, growing market with a population over 240 million so the label requirements for food, beverages, healthcare and consumer products can only continue to grow, along with increasing prosperity.” PT Jet Technologies Indonesia is already supplying the company’s range of narrow
web products including inks, coatings, laminates, screen and rotary tooling, aniloxes, sleeves, mounting tapes and ancillary cleaning products. Flexographic and Letterpress photopolymer plates from Asahi Kasei were recently added to the company’s product portfolio. PT Jet Technologies Indonesia is located in Sampoerna Strategic Square South Tower, Jl. Sudirman Kav. 45-46 Jakarta 12930. Telephone is (+62) 21 2993 0736; Fax is (+62) 21 2993 0888 and email: amampuk@jet-ap.co.id or yemilius@jetap.co.id. Media contact at Jet Technologies Asia-Pacific: Prue Torres: E: ptorres@jet-ap.com T: +61 (0)2 8399 4999 Website : www.jet-ap.com
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DIGITAL TECHNOLOGY
What 3D printing means for China,
TH E WORLD’S BIGGEST FACTORY
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It’s easy to get caught up in the buzz around 3D printing. It allows everyone from hobbyists to aerospace engineers to create customised products – toys, prosthetics, even jet engine parts– from the convenience of their home or office. And while “disruption” is an overused word in the tech world, it’s hard not to wonder how 3D printing might affect global manufacturing and the country in the middle of it all: China.
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Of course, not everyone is sold on the big promise of 3D printers, which build objects by laying down thin layers of molten plastic, one on top of the other. In June, the South China Morning Post reported billionaire Terry Gou called the printing technology “a gimmick”. You might expect that from the founder of the world’s largest contract manufacturer of electronics, the Foxconn Technology’s Hon Hai Precision Industry, which has huge factories in China. The company didn’t respond to a request for comment. To get another view of the potential impact on China, I caught up last week with 3D printing pioneer Scott Crump, the co-founder and chairman of Stratasys. While the company takes issue with Gou’s description of the technology, Crump doesn’t see China’s enormous manufacturing business being adversely affected by 3D printing, at least for now. ADVERTISEMENT Crump, who invented the technology known as fused deposition modelling, said there’s a big movement in the US and elsewhere to bring some manufacturing home with the help of 3D printing. “That doesn’t necessarily mean that the mass manufacturing in China or Tai-
wan or Korea is going to go away,” he said during an interview at the Inside 3D Printing Conference in San Jose, California. “I think the pie is getting bigger.” The main draw of 3D printing is to build custom or low-volume items that aren’t being mass manufactured, Crump said.
“With 3D printing, we’re expanding in the niches that aren’t covered,” he said. “This concept of bringing the manufacturing back local is a disruptor, but I don’t think it’s a disruptor where it necessarily reduces the total build in places like China.” Stratasys, which has dual headquarters in Eden Prairie, Minnesota, and Rehovot, Israel, has reasons to be optimistic about the Chinese market. The Asia-Pacific region accounts for about a quarter of the company’s sales, and China has grown quickly to account for a big chunk of that, the company said. Stratasys had revenues of $US359 million ($383 million) in 2012. However, China “can be a substantial competitor”, said Crump, who recalled a recent visit to Shanghai where he discussed the 3D printing business with a government official. “You could see in the meeting they really wanted to work with us; they needed our help,” he said. But in the end, they “just want to compete with you”.
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HP Helps Customers Boost Productivity with HP Indigo WS6600 Enhancement Package HP announced a new enhancement package for the HP Indigo WS6X00 series Digital Press that will significantly improve press performance and allow customers to produce more labels with less effort every month.
Digital Print Asia I July - August 2013
Touching all aspects of a label converting shop, the new capabilities improve press productivity and workflow efficiency, while opening new possibilities through an expanded range of high value applications. The enhancement package also helps to improve the return on investment of an HP Indigo Digital Press for new customers, and helps protect existing customers’ investments, as the new features are backwards compatible with existing presses.(1) These new features build on HP’s strategy of delivering continuous innovation to the market to help customers increase productivity, such as the Enhanced Productivity Mode (EPM) released last year. “Label converters are increasingly taking advantage of the productivity and quality afforded by the HP Indigo WS6600 Digital Press for medium-run label and packaging printing to meet the brand standards their customers demand,” said Roy Eitan, director and general Manager, HP Indigo and Inkjet Digital Press Solutions, Graphics Solutions Business, HP Asia Pacific and Japan. “HP is committed to bringing to market new product features and capabilities that allow customers to improve productivity as well as print more jobs.”
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NEW EFFICIENT WORKFLOW The HP Indigo WS6X00 series Digital Press enhancement package features the new HP SmartStream Labels and Packaging Workflow Suite, version 4.0, powered by Esko, a solution for simplified color management and automated job preparation. The new offering enables time savings of up to 70 percent throughout the entire color management process in addition to enabling up to 20 percent more jobs per shift.(2) Key features include: • A new color engine that transforms existing workflow processes by automating common, timeconsuming procedures. The result is quick, accurate color management with fewer manual workflow steps required for efficient, highquality printing. • New imposition and variabledata tools, including dynamic marks. These tools add flexibility in file preparation, by enabling to run various workflow steps in parallel instead of sequentially, resulting in a faster turnaround. • An additional raster image processing (RIP) choice, the Adobe RIP, which was specifically developed and optimized for Esko and Indigo technology. The Adobe RIP has significantly improved processing speeds, by up to 90 percent.(3) • Flexible Technologies, a U.S.based label converter and beta tester for the HP SmartStream Labels & Packaging Workflow Suite, version 4.0, experienced strong productivity improvements.
Helping customers increase press uptime The enhancement package also includes software and hardware improvements that help maximize productivity and increase press uptime by up to 10 percent,(1) including: • HP Indigo Print Care 2.0, a comprehensive toolset that offers onpress diagnostic and remote support tools to help press operators maximize overall productivity and minimize press downtime. The new version saves users time by offering a subsystem view that consolidates all tests, diagnostics, troubleshooting and external tools. A scan-andsend capability enables easy sharing of images with remote support. • A new set of consumables, including a new charge roller that offers five times the lifespan of the current version,(1) new photo imaging plate (PIP) and PIP underlayer for improved ease and time of installation. NEW HIGH-VALUE, HIGH-QUALITY APPLICATIONS NOW ENABLED As part of the enhancement package, HP is introducing the industry’s first dedicated high-slip white ink for production of shrink sleeves,(4) a market that is rapidly growing in terms of print volume and value. The new HP Indigo ElectroInk for WS6000 Series Presses White for Sleeves enables an even shrinking of printed sleeves without adding a high-slip spot varnish. The addition of white ink for shrink sleeves opens new business opportunities and applications for HP Indigo customers.
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In addition, the enhancement package includes a new Advanced Harmonic Topology Screen (HTS 210), which improves color uniformity and consistency for complicated jobs. The enhancement package will be available in Singapore from September 2013 onwards. REDUCING THE CARBON FOOTPRINT OF HP INDIGO As a leader in environmental responsibility in the printing industry, HP has established a program to offset carbon emissions associated with the manufacturing and integration of new generation HP Indigo Digital Presses, including the HP Indigo WS6600 Digital Press. Working with the Good Energy Initiative, HP Indigo supports projects in the community that offset the net contribution of carbon emissions from the manufacturing process. As a result, all HP Indigo WS6600 Digital Presses are and will be manufactured carbon neutral. Calculation of carbon emissions for HP Indigo presses has been performed by an independent third party consultant; carbon offset projects conducted by the Good Energy Initiative. Additional information about the HP Graphics Solutions Business is available at www.hp.com/go/GSB, on the HP Graphic Arts YouTube channel at www.youtube. com/hpgraphicarts and through the HP Graphic Arts Twitter Feed at www.twitter.com/hpgraphicarts.
• “This tool has enhanced the workflow in our shop, and provided us the ability to work with the color management interface in different ways, which saves us time,” said Maui Chai, president, Flexible Technologies. “Jobs that used to require a very specific process for color matching can now be completed more efficiently.” Digital Print Asia I July - August 2013
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DIGITAL TECHNOLOGY
About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com. (1) The new HP SmartStream Labels and Packaging Workflow Suite, version 4.0, powered by Esko, is backward compatible for all HP Indigo WS6X00 and WS4X00 series presses. Other features of the enhancement pack are backward compatible with HP Indigo WS6X00 series presses (2) Based on HP internal data. (3) When used in conjunction with Gen8 servers, compared to the used of Flex RIP with G5 servers, based on HP internal testing. (4) The first digital ink/toner designed specifically for shrink sleeves; based on HP internal competitive analysis. Š 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
EDITORIAL CONTACTS Geraldine Wong, HP +65 67271515 wong.geraldine@hp.com
www.hp.com/go/newsroom
Digital Print Asia I July - August 2013
Pinchian Oong (Porter Novelli for HP) +65 9380 6138 pinchian.oong@porternovelli.com
DIGITAL TECHNOLOGY
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...
.AI
.INDD
.DOC
Enfocus Connect 11 helps creative professionals generate top-quality PDFs from any application for print and easily deliver completed jobs to an outside service provider. Designers can rest assured that their documents will output as intended at the highest possible quality. Production sites benefit from knowing that files submitted by clients who use Connect are made with the correct settings and output without problems. Enfocus Connect exists in two flavors: one for the individual, Connect YOU; and, one for companies who need to collaborate with many outside clients, Connect ALL. In both editions, the Connect application is used to define and create Connectors. Connectors are easy-to-use applets that sit on your desktop and contain all the technology necessary for optimal PDF creation, preflight, and job delivery to remote locations.
FLExibLE sOLUtiOns FOr ALL CrEAtivE PrOFEssiOnALs Whether you’re an independent designer, an ad agency working with multiple freelance designers or a print provider serving hundreds of clients, there’s a version of Connect for you. For the independent designers, small firms or selected clients of a service provider, Connect YOU is an affordable tool for setting up Connectors that can be used on a single computer. For large design workgroups, publishers or printers who work with many outside clients, Connect ALL allows unlimited numbers of Connectors to be easily set up, and distributed to any number of clients. In addition, Connect ALL offers custom branding, time limited activations of Connectors and updating functions that make managing many clients easy.
HOw DOEs it wOrk? 1. One-click perfect PDF creation from any application using Adobe Normalizer technology built into the Connector. 2. Automatic PDF correction and verification based on Enfocus PitStop technology. 3. Custom job ticket generation to help automate downstream processes. 4. secure, completely automatic delivery of PDF or any other file type to (S)FTP, HTTP, email, or directly into Enfocus Switch.
MOrE inFOrMAtiOn:
www.enfocus.com
Enfocus Connect 11 will be available in the 3rd quarter of 2013.
DistribUtOr:
Datamation (M) Sdn Bhd www.datamationgroup.com
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DIGITAL TECHNOLOGY Print World Asia • 7/2013
Management/General 31
Digital Print Asia I July - August 2013
DIGITAL TECHNOLOGY
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Digital Print Asia I July - August 2013
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PACKAGING TECHNOLOGY
An in-depth look at Xeikon’s THERMOFLEXX 80 FLEXO I M AGER
In advance of its debut at Labelexpo Europe 2013, f lexo expert Tony White took a look at the new ThermoFlexX 80 large format Flexo Imager. This system joins the ThermoFlexX range of CtP machines and includes some of the latest technical innovations needed to meet the demands of today’s marketplace.
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“The ThermoFlexX team carried out some extensive research into exactly what technology flexo prepress customers required from a flexo CtP range of machines," comments Mr. White. "This guided their research and development team to come up with a whole raft of technological innovations which will stretch far into the future and make the machines competitive for many years and meet the ever increasing demands for higher and higher quality from the flexo process."
RESOLUTION AND SPEED Mr. White says that two of the main topics which arise when dealing with CtP technology are resolution and speed. When considering these issues and the ThermoFlexX 80, he notes: “The ThermoFlexX 80 offers a range of five resolutions 2400, 2540, 4000, 4800 and 5080 dpi. Any two from this range can be installed on current machines and automatically switched between by using “hot” folders.” He continues: “The ThermoFlexX 80 currently has output of about 4m2/hour. However some very important speed developments will be introduced in the near future by using a dual head exposure system. This will mean that the ThermoFlexX 80 will be capable of a very impressive 12m2/hr output whilst maintaining the very high-quality associated with this
machine. Therefore by the middle of 2014 an increase in speed of more than 40% will ensure that the machine offers a very competitive speed quality ratio.” Flexibility is key In addition to speed and resolution, the ThermoFlexX 80 also includes features that provide additional flexibility and versatility for flexo prepress customers. Mr. White comments on these features, saying: “The clamping design of the ThermoFlexX 80 allows plates to be mounted easily on to the drum, while a uniquely designed vacuum slider offers the flexibility to use plates of any width. The ThermoFlexX solution also features ergonomic plate mounting and its hybrid drum offers flexibility of holding plates in place either by vacuum or by magnetics.”
“As for versatility, the ThermoFlexX 80 accepts plates up to 1270 x 2032 mm and plate thicknesses from 0.73 to 6.35 mm, making it a very useful and versatile unit for trade houses and the larger narrow web printer. Halftone screens up to 175 lpi can be achieved at the 2540 resolution and up to 250 lpi at the 5080 resolution making it the ideal for many current flexo applications.” “Finally, the open access technology of the ThermoFlexX machines means that the units can be seamlessly integrated with ANY workflow system currently available and allow further technological developments to be introduced in the future.”
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PACKAGING TECHNOLOGY
EASY LOADING AND UNLOADING The ThermoFlexX 80 includes features that improve the loading and unloading process, making it easier and more efficient. Mr. White shares his perspective on these features by saying: “The physical movement of plates can be problematic especially the larger, thinner plates which can be easily damaged. To solve this problem, the FlexTray was developed to make moving and loading/unloading the plates into the machine much easier, a feature only on the ThermoFlexX 80. Moreover, it is ergonomically designed with an easy to use, height adjustable table that allows it to be aligned with any
Digital Print Asia I July - August 2013
height of flexo processing peripheral. The added benefit of air valves make the movement of plates easier. It can smoothly and easily be moved around the workplace on castor wheels. The integral guides make the task of loading and unloading plates of any size up to 1270 x 2032mm so easy for the operator - it is a natural fit for the ThermoFlexX 80 machine.” “Another aid to help the CtP operator is the auto-clamping functionality which allows the plates to be loaded/unloaded much more easily. The slow drum rota-
tion function eases the task of ensuring that the plate is correctly mounted. The auto plate release function allows the plates to be unloaded in a much more controlled and manageable way.” INNOVATIONS FOR THE FUTURE In summary, Mr. White concludes: “The ThermoFlexX 80 is a member of a technically advanced range of flexo CtP machines which are capable of being upgradeable to enable future technical developments to be integrated in the future.”
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FESPA CHINA & CSGIA 2013 THE FUTURE FOR PRINT 18-20 NOVEMBER 2013 SHANGHAI WORLD EXPO EXHIBITION AND CONVENTION CENTRE CHINA
WHERE GLOBAL BRANDS MEET TO DELIVER LIMITLESS OPPORTUNITIES FOR PRINT BUSINESSES FESPA China & CSGIA is the ultimate fusion of technology for the Sign and Graphics market. With an extensive line-up of 400 international exhibitors, visiting FESPA China & CSGIA 2013 provides businesses with an opportunity to experience the latest products and technology for screen, digital and textile printing. Taking place on the 18-20 November 2013 the industries global print manufacturers and suppliers will meet in Shanghai, China to deliver limitless opportunities for print businesses along with an unrivalled programme of visitor features. SEE THE FUTURE OF PRINT AT FESPA 2013 & CSGIA 2013 – BY REGISTERING TODAY AT WWW.FESPACHINA.COM
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Asia I July 2013 - August 2013 FESPA CHINA & CSGIA 2013,Digital 18-20Print NOVEMBER
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NEWS
Digital Print Asia I July - August 2013
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From left: Koji Tezuka, President of Fuji Xerox (Thailand) Co., with Pichai Thunyawacharakul, Director for Production Service
iGen
4 opens up
new markets in Thailand... High performance machines are big-ticket buys and customers are naturally cautious on balancing the investment with returns. Many have compared the older versions of iGen and the Diamond. However, a notable feature is the EFI Fiery Print Server that comes with the Diamond, which first debuted in drupa 2009. Digital Print Asia I July - August 2013
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If you are wondering what is the difference between these two. First of all, it’s the parts, which were added. Secondly, the metal carrier has been separated from toner; resulting in better colour printouts. Another advantage shout-out is the recyclable components of up to 97%. However, such features may or may not be glaring enough to catch customers’ attention due to current volatile market trends. Lower print volume is old news for the industry. Today, it’s a norm to grapple with getting job orders. Yet, Koji Tezuka, President of Fuji Xerox (Thailand) Co., along with Pichai Thunyawacharakul, Director for Production Service, are optimistic about iGen 4 Diamond’s performance in the country. Tezuka notes, “In my opinion, digital printing is a new era of print. It has opened new markets, accompanied with new requirements. While it has significantly lowered volumes of print, it has also created new businesses.”
Digital Print Asia I July - August 2013
Thunyawacharakul adds, “We try to help customers and market understand the value of digital printing, notably to not compete with offset. It’s essential for customers to understand their customers’ requirements to remain viable. We make an effort to share ideas with customers to help them understand the current market trends and make recommendations for them to more effectively address them.”
still has a lot of potential, and it’s still our target,” he explains.
Lately, it’s been a glaring trait of digital players ramping up the office-solutions market. Tezuka made an obscure equation. “We must understand today’s demands in digital print come from office environment. Hence, there is no clear distinguishing. Fuji Xerox direction is not to discount either, we however feel graphics arts communications
Thailand-based I Design Plate has signed for a Diamond on the first day of PPI 2013. To date, Fuji Xerox has 2200 units of iGen presses installed worldwide.
His point was illustrated by Thunyawacharakul’s point in the traits of businesses today. “Especially in Thailand, many businesses tend to take it on their own hands for graphic arts communications. It’s a challenge for us to help them understand these are two separate entities,” Thunyawacharakul notes.
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Greater
than the sum of its parts.
+
XMPie® uStore® Xerox® FreeFlow® Automation
StoreFlow
TM
StoreFlow™ - A New Formula for Success Two powerful solutions have come together to create an affordable, end-to-end, Web-to-print solution with built-in pre-press automation. XMPie StoreFlow brings Xerox FreeFlow workflow automation to uStore, XMPie’s popular Web-to-print solution - creating a unique and synergistic offering. Create online storefronts with uStore, enabling customers to order personalized/customized documents from a catalog or upload their own documents such as Adobe® PDF or Microsoft® Word. Built to meet the challenges of receiving, producing, and delivering high volumes of short-run jobs through the Web, StoreFlow provides a truly automated, touch-less workflow for increased efficiency and profitability. To find out more, visit: www.xmpie.com/rbl/storeflow.html
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H-UV convertible
Quality and Reliability in an Eco-friendly and Economical Innovative UV Curing System
LITHRONE S29
Digital Print Asia I July - August 2013
LITHRONE G40
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OF FASHION & TEXTILES WITH NEW DYE-SUB FABRIC PRINTERS
S
outheast Asia – Epson, a world leader in digital imaging and printing solutions will enter the fashion and textile printing industry with its two new roll-fed dye sublimation fabric printers that are expected to arrive in Southeast Asia in late March 2013: the 44-inch SureColor SC-F6070 and the 64-inch SureColor SC-F7070. These two new fabric printers are part of Epson’s worldwide strategy to aggressively grow its commercial and industrial printer range that is powered by the company’s proprietary Micro Piezo technology.
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NEWS
T
he new SureColor F-Series printers are not only the first dye sublimation models from Epson, but also the first in the market in which every component – from ink and print-head to printer chassis and bulk ink delivery system – is designed and manufactured by a single company. The result is a high-performance dyesublimation transfer printing technology designed for exceptional reliability and industrial-level production with high quality output up to 1,440 x 720 dpi on all leading transfer papers. Epson Micro Piezo TFP Print Head – The one-inch wide, high performance Micro Piezo print head of the SureColor Fseries printers features 720 nozzles per color to ensure efficient, precise and repeatable performance and excellent image quality. The print head is also capable of low vibration meniscus control for highly accurate dot shape and placement; and has an ink repelling coating technology for reduced nozzle clogging and that is optimized specifically for dye-sublimation inks, thereby improving the print head life.
High Flexibility and Speed - The all-new SureColor F-Series models support an extensive range of applications, including efficient production of high-quality soft signage, sportswear, apparel, accessories, and customized promotional items such as mouse pads and ceramic mugs. Depending upon the application, both models can output at speeds up to 63.4 square meters per hour. New high performance fabric ink Developed over a three-year period, Epson UltraChrome DS is a speciallyformulated dye-sublimation ink, producing outstanding images with vibrant colors, intense blacks, sharp contours, and smooth gradations. This all-new ink technology exhibits excellent lightand wash-fastness, as well as resistance to alkaline and acid perspiration. The UltraChrome DS ink also provides extremely fast drying times, and with the new ink refill packs, offers a low total cost of ownership.
Epson SureColor SC-F7070 (64”)
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Epson SureColor SC-F6070 (44”)
Low printing costs through high capacity ink tanks and ink refill packs – The Epson SureColor F-series models achieve a low printing costs through their use of an innovative new highcapacity, 1500ml ink tank system that is refilled by one-litre packs of UltraChrome DS inks. Powerful RIP solutions supported – At the time of launch, solutions from leading RIP software vendors Wasatch, SA International (SAi) and ErgoSoft are already available, enabling customers to start using the printers with little to no deployment time.
“This year is the 20th anniversary of Epson’s Micro Piezo Technology, and we are very excited with the launch of the Epson SureColor F-series as it brings the power and quality of our Micro Piezo print head to the fabric printing industry,” says Endo Koichi, Managing Director of Epson Southeast Asia and one of the engineers who pioneered Epson’s Micro Piezo technology. “With the strong fashion industry in the region that is still growing rapidly, we are confident of strong sales performance for these two models because of the high quality and cost effectiveness they offer customers.”
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NEWS
S E E S P U 4 N START E G I IN L A I T N POTE
Y T L E V FOR NO ONS I T A C I L APP
Atiporn KorKiattipong, Managing Director for Thailand-based I Design Plate, signed for iGen4 on the first day of Pack Print International 2013.
iGen4 to many is a high-performance machine. However, many fail to recognise the advantages iGen4 has to offer in comparison to American-branded similar. Additionally, the latter is known to yield substantial command in novelty applications within Southeast Asia. The business management graduate first started her setup in a bid to compete against her parent’s printing arm. However, the value-add lies in the creative
Digital Print Asia I July - August 2013
conceptualisation of jobs, which Atiporn KorKiattipong, feels very strongly the iGen 4 Diamond can produce. “The substrates that iGen4 Diamond can take allows me more creative space to assist clients with creating the novelty they aspire, especially for wedding couples I have served. They want something special to commemorate their union, iGen 4 Diamond is a good option for me to deliver,” she notes.
She is no stranger to Fuji Xerox’s products, amidst the others that try hard to gain her attention. “Many press manufacturers service lasts as long as the sale. You hear none of them after signing the contract, which is a major disadvantage to businesses with no luxury of time,” KorKiattipong stresses.
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IST METZ presents: The new MBS®-6 Most efficient UV system of the world
Thanks to the completely new URS® Duo Reflector Geometry the MBS®-6 sets new standards. The system requires a lamp output of just 120 W/cm in order to achieve the same curing results as standard 200 W/cm UV units. The energy saved has a direct influence on electricity bills.
For further information please visit our website www.MBS-6.com.
IST METZ GmbH Lauterstraße 14-18, D-72622 Nürtingen Tel. +49 7022 60 02-0, Fax +49 7022 6002-775 info@ist-uv.com, www.ist-uv.com Digital Print Asia I July - August 2013
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E R O n
i P t s A o G bo
g e N t n i I S nticipa dvertis a o t door a t u o
Nielsen Holdings launched the inaugural media currency, allowing advertising agencies and advertisers to more effectively measure the return on investment for their outdoor campaigns. The company released a statement indicating optimism in Singapore’s outdoor advertising spending. It estimated an expenditure of US$187.6 million in outdoor advertising in 2011; an increase of 29% compared to five years before. Singapore spent some US$106.4M in the first half of 2012.
Digital Print Asia I July - August 2013
Nielsen has been commissioned by four of Singapore‟s leading outdoor media players, Clear Channel Singapore, MediaCorp OOH Media, Moove Media and SMRT, to provide outdoor audience measurement for an initial three year period.
while they are “on the go”. The areas that are covered include public spaces, transportation centres, and the like. Nielsen currently provides media “currency” metrics for other media types in Singapore, such as newspapers, magazines and radio.
This measurement will provide marketers objective insights into the effectiveness of the outdoor media. Nielsen’s Outdoor Study, measures consumers‟ exposure to out of home marketing and advertising campaigns
“Out-Of-Home is an important component in any companies’ total advertising mix. Until recently, the lack of a common set of trusted metrics on the effectiveness of this media posed a challenge to marketers in Singapore as
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they could not have any visibility into the effectiveness of advertising via this media. We are pleased to be able to work with industry players to provide a solution to this challenge,” said Rebecca Tan, Managing Director, Media Industry Group (Singapore and Malaysia) at Nielsen. In addition to giving advertisers more clarity into the return on investment (ROI) for their outdoor campaigns, Nielsen’s outdoor metrics will also en-
able them to evaluate outdoor media (such as buses and taxis) and other media types using a common set of metrics, such as Reach (how many people saw the advertisement), GRPs (gross rating points), Opportunity To See (OTS) and Time Spent.
mapped via software which generates geographical coordinates, pinpointing the consumers‟ locations at different time intervals. Hence, every single trip is mapped out in detail, showing which outdoor sites the consumers passed by and whether they had a chance to see
the advertisements. In this context, the “reach” of the campaign, as well as the frequency of exposure to the advertising can be measured. The complete consumer profiles are captured for indepth analysis to produce insights for marketers
“The ability to talk about an outdoor media buy in the same terms as TV, print and radio will help to increase visibility for this media. More importantly, this measurement system will also provide opportunities for marketers to optimise their advertising spend more effectively across multiple outdoor platforms,” said Tan. Nielsen’s outdoor study covers the out-of-home (OOH) inventory of the outdoor media players, including advertising on: • Bus shelters, bus interchanges and outdoor LED screens; • Bus interior and exterior advertising; • Taxi interior and exterior advertising; • MRT stations and on trains Nielsen tracks the out-of-Home “on the go” media consumption patterns of consumers via personal interviews and diaries. The travel journeys of consumers-on- the-go are visually
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NEWS
Coke Launches
Special Thailand Campaign with Nicknames Printed on Cans, Bottles Thailand is the first country in Asia to see CocaCola’s new “Be Fizzy, Be Bold, Share a Coke” campaign in which people’s nicknames and their expressions are printed on 250 million cans and bottles of Coca-Cola.
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Konstantinos Delialis, marketing director of Coca-Cola (Thailand)
The campaign is aimed at encouraging young Thais to express their feelings and connect with one another but, more important as far as the company is concerned, inspire them to connect with the Coca-Cola brand and drink more Coke. “We are fully confident of continuing to grow our sales momentum and marketshare leadership. We are leading every segment in the sparkling-beverage category,” said Konstantinos Delialis, marketing director of Coca-Cola (Thailand), in his first interview with local media. Delialis, a Greek national, has been in Thailand for more than a year. He said more than 80 nicknames and 10 expressions, such as “Kon Naa-rak”, “Kon Jing-jai”, “Kon Pi-sed”, “Kon Suay”, and “Kon Lor”, had been chosen by Coca-Cola to print on its cans and bottles. With an investment of Bt140 million (S$5.6 million), the campaign will run until the end of the year. “This important marketing innovation, created right here in Thailand, is the re-
sult of a special cultural insight into the way Thai people behave,” Delialis said.
LEARNING FROM OTHERS
“We know that Thai people are positive and happy...But they are also very reserved about expressing how they feel about other people, especially when those feelings are mixed with special emotions or are particularly complimentary.
Delialis said Coca-Cola operated in 200 markets around the world and each market learned from the others. Originated in Australia, the “Share a Coke” campaign is now in 50 markets around the world. However, Thailand is the first country in Asia with the personal-nicknames campaign.
We want to make it easier for people to spread positive feelings and goodwill towards those they love or admire, because that is one of Coca-Cola’s most special brand attributes.” Coca-Cola (Thailand) posted Bt30 billion in sales last year. According to Nielsen, Coca-Cola sales grew by 21 per cent year on year as of June. In comparison, the overall sparklingdrink market grew by only 7 per cent over the same period. Coca-Cola (Thailand)’s share of the market averaged 56.7 per cent in the 12 months ending in June, according to Nielsen.
“The ‘Share a Coke’ campaign has been a phenomenal success in Australia, the UK, Italy, France, Brazil, Austria, Germany, Greece and Israel,” he said. Coca-Cola (Thailand) last month introduced special-edition cans with the word “Mum” on them to mark Mother’s Day. The campaign received strongly positive consumer response, with more than 5 million cans sold. - See more at: http://www.soshiok.com/content/cokelaunches-special-thailand-campaignnicknames-printed-cans-bottles#sthash. HaCC9UmE.dpuf
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NEWS
EPSON LAUNCHES WORLD’S FIRST
INK TANK SYSTEM LARGE FORMAT SIGN PRINTERS
Southeast Asia - Epson has launched the world’s first large format sign printers that feature high-capacity ink tanks: The 44-inch Epson SureColor SC-B6070 and the 64-inch Epson SureColor SC-B7070. Designed for high quality indoor signage printing, the high capacity ink tanks of these printers use original Epson dye-based inks and are able to be refilled while the printers are in operation. These printers represent a far superior solution to aftermarket ink tanks that are not made by the original printer manufacturer which need the printers to be stopped to be refilled, and will not be covered by warranty if their installation or non-original inks cause damage.
Epson SureColor SC-B6070 (44-inch)
Epson Micro Piezo Thin Film Piezo (TFP) print head – Able to print at 720dpi in a single pass compared to competing print heads that can only manage 360dpi, the new Micro Piezo print head in the Epson SureColor Bseries delivers a high 1440 x 1440dpi resolution and superb quality print output at a class-leading speed of up to 69.5 square meters per hour.
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Uninterrupted printing with Epson Ink Tank System and Refill Packs – The Epson SureColor B-series features the world’s first genuine high capacity ink tanks (1.5 litres) for large format printers that allow users to refill the inks while the printers are in operation. These ink tanks are refilled with large 1-litre ink packs that ensure high print quality while lowering printing costs and maintaining warranty coverage for peace of mind.
Epson SureColor SC-B7070 (64-inch)
High Productivity and Reliability – With their ultra-reliable Micro Piezo print head, high capacity genuine ink tank system, ability to be refilled while printing continuously at high speed; the Epson SureColor B-series printers offer productivity that no other printers in their class can match. To ensure a high level of reliability, the printers have a filter in their ink tanks to prevent contamination of the print head, and a low ink level warning system prevents misprints.
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NEWS Print World Asia • 7/2013
DO I HAVE A BUSINESS ANALYSIS TEAM? I WISH.
Digital Technology
23
AM I SURE OF EVERY DECISION? EFI RADIUS ERP/MIS SOLUTION
The EFI Radius integrated ERP/MIS solution is the perfect fit for packaging operations that produce labels, flexible packaging, folding cartons and extruded materials. It gives immediate access to the critical information you need to enable higher revenue growth and improved profit margins. With EFI Radius, packaging companies regularly outperform their peers running other solutions. Last year, our customers achieved 9% or greater profit margins at twice the rate of other packaging companies. See it for yourself.
Call or scan for competitive product comparisons, case histories or a demo. 1-800-875-7117 radius.efi.com/definitely19
Digital Print Asia I July - August 2013
Š2013 EFI. All rights reserved.
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U.S. Judge Approves Kodak Plan to Exit Bankruptcy By Nick Brown NEW YORK (Reuters) - Eastman Kodak Co, once a mighty photography pioneer, earned court approval on Tuesday for a plan to emerge from bankruptcy as a much smaller digital-imaging company. The green light from U.S. Bankruptcy Judge Allan Gropper in New York puts Kodak on track to exit bankruptcy in about two weeks. “It will be enormously valuable for the company to get out of Chapter 11 and hopefully begin to regain its position in the pantheon of Americanbusiness,” Gropper said.
Kodak, based in Rochester, New York, was for years synonymous with household cameras and family snapshots. It filed a $6.75 billion bankruptcy in January 2012, weighed down by high pension costs and a years-long delay in embracing digital camera technology. With the court approval, the company’s exit from bankruptcy is now imminent, Chief Executive Antonio Perez said in a statement. “Next, we move on to emergence as a technology leader serving large and growing commercial imaging markets,” he said, adding the company will have a leaner structure and a stronger balance sheet.
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It has sold off assets, including its consumer-focused operations, and will emerge from Chapter 11 to focus mainly on commercial products such as highspeed digital printing technology and flexible packaging for consumer goods. Its new structure will mean a lower public profile for Kodak’s iconic name and its expected revenues, about $2.5 billion, are roughly half of what it had when it filed for Chapter 11. In bankruptcy, Kodak failed to obtain significant value for its portfolio of patents, which experts said was a crucial reason it had to sell core businesses and reinvent itself. But the bankruptcy resolved a major dispute with retirees over pensions, and it has forged a restructuring plan that, while wiping out shareholders, should pay secured creditors and second-lien noteholders in full. General unsecured creditors are likely to receive a marginal payout in the neighborhood of 4 cents to 5 cents on the dollar. “This comes on a day when many are losing retirement benefits, and many are finding that their recovery as a creditor is just a minute fraction of what their debt is,” Gropper said. “But I cannot decree a larger payment for creditors or any payment for shareholders if the value is not there.” Kodak plans to emerge from bankruptcy as early as September 3, its attorney, Andrew Dietderich, said at a hearing in U.S. Bankruptcy Court in New York. THE FALL OF THE MIGHTY Kodak’s bankruptcy capped a protracted plunge for the company, which was founded in 1880 by George Eastman, the inventor of the hand-held camera and rolled photographic film. Kodak’s market value topped $31 billion in the mid1990s. When it filed for bankruptcy, it hoped to fetch more than $2 billion for about
Digital Print Asia I July - August 2013
1,100 patents related to digital imaging. But due in part to losses in high-profile patent litigation with Apple Inc, the company was only able to sell the portfolio for about $525 million to a consortium led by Intellectual Ventures and RPX Corp. The company sought other ways to save money. In April, it resolved a crucial dispute with its British pension, which dropped a $2.8 billion claim against Kodak while buying the company’s personalized imaging and document imaging businesses for $650 million. The company reached an $895 million financing deal in June with JPMorgan Chase & Co, Bank of America Corp and Barclays Plc. It also plans a $406 million rights offering, selling 34 million shares, or 85 percent of the equity in the reorganized company, with proceeds going to creditors. Shareholders fought to salvage some value from the bankruptcy, including at Tuesday’s hearing, saying Kodak was undervaluing its reorganized entity. But Gropper repeatedly denied their efforts to form a committee to represent their
interests, saying it was clear there would be no value for them. Gropper’s patience ran out however when he admonished one shareholder for asking what he felt were overly broad questions of Kodak executives about their methodology for the company’s valuation. The Canadian shareholder spent close to an hour at the podium. Cross-examination questions must be narrowly focused, Gropper said. “It’s like that in Canada too, yes?” said the judge, raising his voice. Gropper later admitted he’d “been a bit impatient” with some stakeholders, calling Kodak’s collapse a “tragedy of American economic life.” The case is In re: Eastman Kodak Co, U.S. Bankruptcy Court, Southern District of New York, No. 12-10202. (Reporting by Nick Brown; Editing by Eddie Evans, Andre Grenon and Leslie Gevirtz)
DIGITAL TECHNOLOGY
Production Workflow Softwares
Professional Color Management
Print Profitability
Maximum Reliability & Uptime
Variable Data Softwares
High Productivity and Versatility
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Canon has come a long way in the production printing arena. Our series of color and mono digital press are designed to meet your every business requirement. All imagePRESS and Oce machines come with a range of professional finishing accessories, providing you the ease of business scalability and flexibility. Each of the imagePRESS and Oce comes with its own strength of business proposition. To complement the imagePRESS and Oce series of digital press, we have a wide offering of print production software solutions for your business needs. Ranging from web-based job submission, to integrated workflow, variable data printing and print audit, our production solutions ensure that your business can be simple.
OcĂŠ VarioPrint 110/120/135
imagePRESS C6010 / C7010VP
Canon Singapore Pte Ltd 1 HarbourFront Ave #04-01 Keppel Bay Tower Singapore 098632 Tel: (65) 6799 8888 www.canon-asia.com
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NEWS FEATURE
WWF’s
Living Forests Project Printers and publishers are probably not all that fussed about what the World Wildlife Fund (WWF) gets up to, unless it involves commercial projects. However amongst the WWF’s many worthy efforts is the Living Forests Project. It’s interesting for various reasons, not least of which is the fact that it provides a catalyst for debate on the role and value of forests. The WWF sees potential for a new future, where we live within the planet’s ecological limits with fair resource sharing, “equitable” resource use for all.
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NEWS FEATURE
The aim is Zero Net Deforestation and Degradation (ZNDD) by 2020, a target for the Living Forests model developed by the WWF and the International Institute for Applied Systems and Analysis (IIASA). This is long and detailed work mostly presented in a balanced and accessible way. Even if printers and publishers don’t care about it, their customers may well do. The Living Forest project chapters are something to at least peruse if not read word for word. Deforestation does not just affect paper prices. Paper accounts for a minority percentage of the world’s dead trees. Regardless of what the wood gets used for, the WWF believes we must shift to a new sustainable model of forestry, farming and consumption. Before long we will need to sustain more people, deal with more pollution, protect habitats and ensure wood based product provision including paper.
There is every confidence that ZNDD will be achieved however a major factor will be market balance. For printing and publishing, this means adopting policies to encourage better forestry management. According to the Living Forests work we can expect timber production to increase by 300 million hectares by 2050 and for deforestation to fall substantially from the current 13 million hectares per year. Obviously we should be choosing FSC, PEFC and recycled papers wherever possible. Recovered paper currently accounts for 53% of recycled fibre and the WWF hopes that by 2050 it will account for 70%. A percentage of virgin fibre comes from nonwood sources such as bamboo and cotton, widely used in developing markets such as India. The use of nonwood fibre sources could reduce the amount of forests required for paper, as technology advances and as recycling and recovery efforts spread. Some markets are better than others: South Korea
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recovers 90% of paper products and Europe’s overall recycling rate is 74%. But in places such as India and the USA recycling rates are pretty abysmal and fall far short of where they should be. The USA, as the world’s largest and most developed economy, is especially culpable. Undeniably conservation and resource protection is a good thing, however it cannot come at the cost of peoples’ livelihoods and welfare. This is where it gets complicated and far beyond the bounds of a humble blog. The Living Forests Project raises the questions, but businesses, especially those dependent on forests, should be considering their own answers. Everyone in our industry could keep in mind that changing the big things starts with changing the little things which generally are easy to fix. – Laurel Brunner
This blog is yours to use if you want, as long as you fully credit the Verdigris supporters who make it possible: Agfa Graphics (www. agfa.com), Digital Dots (http://digitaldots.org), drupa (www.drupa.com), EFI (www.efi.com), Fespa (www.fespa.com), Heidelberg (www. uk.heidelberg.com), Kodak (www.kodak.com/go/sustainability), Mondi (www.mondigroup.com/products), Pragati Offset (www.pragati. com), Ricoh (www.ricoh.com), Shimizu Printing (www.shzpp.co.jp), Splash PR (www.splashpr.co.uk), Unity Publishing (http://unity-publishing.co.uk) and Xeikon (www.xeikon.com).
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W H AT H A PP E N S WHEN A CHANNEL PARTNER LOSES FOCUS?
Having channel partners can be tricky business. Christel Lee of Print World Asia investigates the complexity, which happens to concern ethics.
For countries where principals have trouble penetrating, the next natural step is to go through a channel partner. Banking in on the contacts and relationship with local customers, it can be a ticket to decent margins. However, when tides turn and market gets tougher, ethics can get placed in the backseat.
the country of their strong distribution networks.
The recent tradeshow in Bangkok showcased more distributors. Sanxin Holdings International Group Co., Ltd’s booth only got bigger at each year. Berli Jucker Public Company Limited, and Creation Machinery Company, Nationwide Co Ltd - the regulars and known in
It’s a fair comment to make noting a surge in distributors at Pack Print International 2013. Thailand is a country seemingly dominated by distributors for obvious reasons; strong network of contacts, familiarity of local language and culture. However, what happens
Some other exhibitors who faced heat from good-performing distributors have stooped to accuse others of quoting rock-bottom prices to secure the sale, affecting the market and their margins.
when a channel partner starts to get selective about the brands of products to sell? A principal who spoke on condition of anonymity said his Thai channel partner has been lamenting on loss of business due to rivals’ rock-bottom pricing. In comparison to previous years, the space allocated for his machinery display drastically shrunken. While he admits his products are expensive, he noticed distributors have gotten down to taking on more than they can chew. “My Thai distributor rang me to say he can only afford to allocate a small
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space, which means I can only display a smaller unit of my machine. Look at his booth and you will see other bigger machines on display. He admitted to me another distributor has been scooping most of the business because of their low prices,” he laments. I went up to the alleged accused and got a revelation. His prices are low because his products are Asia-made; this is the biggest giveaway. Order taker Vs Order getter How do you differentiate the two? The interviewee in question has seen a lot
Digital Print Asia I July - August 2013
that he was on the verge of losing faith in humanity after working with multiple types. “I have seen distributing companies attempt to take on as many brands as possible for a good reason. However, that translates to eventual selective sales depending on the demand,” he laments, adding his channel partners are not afraid to admit sales are harder to close today with competitors slashing prices. Marketing support is also a big issue concerning distributors. An American digital press manufacturer has announced the hiring of a sales manager to be in charge of their Southeast Asian
sales. However, they are also known to be working with a reputable Thailand-based distributor. My trip to their booth for three days straight looking for the principal was fruitless despite multiple assurances he would be there. However, it’s comforting to see interest in their press, served by a sales person working for the distributing company. It’s anybody’s guess if the principal had the wrong distributors, one cannot dismiss the importance of working with one.
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FIRST AT LONDON
FASHION WEEK CATWALK SHOW
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Henry Holland, the world renowned fashion designer, has used graphics printed on an Océ Arizona UV Flatbed printer together with a giant angled mirror for his London Fashion Week catwalk show. The technique, a fashion first, created the illusion that models at the show were walking on clouds. To set the scene for the show, the catwalk was created in a multi-storey car park in Brewer Street, London, an urban, concrete, but spacious, environment. Holland’s objective was for the audience to soak up the gritty car park atmosphere before being dazzled by his sophisticated, but hard-edged, clothing line. It is believed to be the first time that such an innovative project using wide-format print and mirrors has been used at a fashion show. Holland said: “This project has really opened my eyes to the capabilities of wide-format printing. It’s hugely exciting to be able to construct eye-catching, impactful, temporary spaces and environments using a printer like the Arizona.” “Designers spend so much time and money creating their clothing lines, but it’s the imagery from the catwalk show that speaks to people in the fashion world and will be shown again and again throughout the season.”
Holland worked with Canon and Londonbased, wide-format printing company Displayways to bring his concept for the show to life. He explained: “I met with Canon and Displayways to discuss the concept for the catwalk show and they talked me through the different possibilities, including the Arizona and the substrates that we would work with. Our aim was to create an aura effect around the models.”
Displayways has produced wide-format graphics for other high profile exhibitions and shows, including the Barbican commissioned Dalston House exhibition in Hackney. Keith Birch, Displayways Account Director, said: “Our Arizona XT printer is ideal for projects like Henry’s. The print definition is very fine and it has excellent colour saturation and vibrancy. It’s also incredibly productive, which is essential for this project, as it required 180sqm of vinyl to be printed just for the catwalk.”
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Duncan Smith, Wide Format Group Director for Canon UK, said: “Henry’s use of an Arizona-printed catwalk at London Fashion Week is a fantastic example of why the sky really is the limit for designers and other creative professionals when producing wide-format graphics on an Arizona Series printer.” Canon’s Océ Arizona XT models can print onto any rigid media up to 2500mm (98”) wide x 3050mm (120”) long, and up to 48mm (1.9”) thick, opening up a whole world of possibilities for those working in exhibitions or the creative industries. The large format flatbed printers feature Océ VariaDot® imaging technology that delivers near-photographic image quality, even at high print speeds, and all models offer white ink printing capabilities. Holland added: “This is the first time I have worked with a printed catwalk, but it definitely won’t be the last. The quality of the print was exactly as promised –outstanding. The colours came out brilliantly, and the graphics produced on the Arizona were an essential element in achieving the overall impact we had envisaged for the show.”
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Digital Print Asia I July - August 2013