Printing Innovation Asia Issue 2 2021
44
HP launches new latex printer portfolio The new HP Latex 700 and 800 printer series offers whitest white ink and increases productivity by up to 50% versus previous HP models
HP Inc. has introduced a range of new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customer needs. After a year of business disruption across the large format industry, the HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines, while sharpening their sustainability edge. “When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. Help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage & decor decision becomes a sustainable one,” said Guayente Sanmartin, General Manager, Large Format Business, HP. “The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects safe in the knowledge their work will deliver.” Whitest White Ink The new HP Latex range consists of four devices – the HP Latex 700 and
800, and the HP Latex 700W and 800W which offer white ink capability for the first time in this category. It is the whitest white ink available on the market that does not yellow over time , enabling print businesses to produce neater outlines and add more contrast to darker supports. Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr allow the HP Latex 800 and 800W to offer 50% higher productivity levels compared to previous HP models. Print jobs executed on the new 700/800 Series will deliver with vivid colours and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime. Recent HP research reveals that 85% of PSP customers now demand sustainable products and practices. To meet this requirement, the new Latex products continue to build on HP’s long-lasting commitment to sustainable printing. All four devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80%. HP’s
water-based inks are also kinder to the environment. Improved HP Latex Print and Cut Plus HP has also introduced an updated Latex Print and Cut portfolio that is fully compatible with the Latex 700 and 800 Series. Equipped with the latest Raster Image Processor (RIP) software and completely new contour cutters, the devices allow for improved usability - making jobs easier and more intuitive than ever for signage and decorative printed applications. The HP Latex 700 and 800 Series and the updated HP Latex Cut and Print Plus Solution, are expected to be available for all major markets starting 2 February 2021. Updated features include optimized cutting accuracy through the enhanced Optical Position System (OPOS) configurations. As part of this improvement, the HP cutter reads the black inner lines along the job and carries out additional measurements, further aided by new HP barcodes located on the printed sheets to identify jobs. Cutting on the new Latex 64 and 54 Plus Cutting Solutions is enhanced by a higher cutter downforce of up to 600gr. This provides the necessary pressure to deliver accurate cutting performance even on thicker media.
