Issue 2 2014

Print World Asia Magazine

Issue 2 2014 US$8.50

Covering the Printing, Packaging and Publishing Industries across Asia.

MICA (P) 155/12/2013 - KDN PPS1529/05/2013(025527) (Formally Print Pack Publish Asia)

Endless Opportunities for Sustaining Growth Fuji Xerox 1400 Inkjet Color Continuous Feed Printing System seamlessly connects your business to the future of digital print

Productivity • • •

On the fly printing process to optimise time and energy efficiency Prognostic analysis service support to reduce production downtime Complete data integrity through integrated workflow

Quality • • •

Combining the latest print head technology and purest ink for durability Achieve high quality prints with 4.2 billion drops of ink per second Internationally recognised Fogra certified specialist to ensure digital print quality

Demand Generation • • •

Provides customers with Business Development Services Business Development Tools to identify growth opportunities Business Networking Programme to connect business partners

Scalability • •

Seamless migration across a common Fuji Xerox platform Extensive range of modular finishing technology customisable to your evolving needs

Fuji Xerox 1400 Inkjet Color Continuous Feed Printing System

© 2013 Fuji Xerox Asia Pacific Pte Ltd all rights reserved. Xerox and the sphere of connectivity design are trademarks or registered trademarks of Xerox Corporation in the US and/or other countries.

www.fxap.com.sg

Just Right for Printing Max.sheet size : 940mm

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NEW

‘Just right’ for printing needs now has a shape A compact press that can produce products in all A-series sizes up to A1, the LA-37 meets a wide range of printing needs and delivers outstanding cost performance. The 13,000 sheets per hour maximum printing speed is just right for regular operation. The press offers a sheet thickness range of 0.04 ~ 0.6 mm and the capability demanded for success with short- and medium-run work.

■The 640 x 940 mm maximum sheet size enables the Lithrone A37 to meet a wide range of printing needs ■Compact with lower initial cost and lower life-cycle cost ■Capable of being upgraded with a wide range of options, including H-UV

th Asian PrintAwards 2014

Gold

Silver

Bronze

Contents Page 4 6 8 10 12 14 20 24 26 30 34 38 40 44 46 48 50 52 58

Issue 2 2014

Peninsula Print and Design Digital Label Production Gaining the competitive edge Ink and energy reduction in web offset ECO FRIENDLY PACKAGING SOLUTION Singapore scene Series production starts for the XL 75 Anicolor Open House at Taizhou Xindali Currency Solutions catch fire Are "Go Green-Go Paperless really working New Sheetfed rotary die cutter Goss press to address continuing growth at jawa Pos Sustanability of the paper tissue value chain KTC Vietnam, being the first Heatproof that can withstand 1200 deg New three knife trimmer HP upgrades end to end appfor wall decor Industry news The Last laugh Page

57 Ubi Ave. 1, #03-06 Ubi Centre, Singapore 408936. tel+65 6733 5342 fax +65 6733 3586 Publisher Paul Callaghan paul@cpublish.com.sg Events Elizabeth Liew eliew@cpublish.com.sg Advertising Manager Abel Tan sales@cpublish.com.sg Journalist Sha Jumari editorasia@cpublish.com.sg Advertising Sales Matthew Callahan matt@cpublish.com.sg Accounts/Circulation Meynard accounts@cpublish.com.sg

Collect your entiies early for the 2014 Asian Print Awards. Show you are one of the best quality printers in Asia

Print World Asia • 1 / 2014

4

Digital Technology

PENINSULA PRINT & DESIGN embraces new packaging opportunities with FFEI’s RealPro Toolkit

Peninsula Print & Design

significantly improves productivity

and job accuracy with FFEI’s RealPro Toolkit pre-press plugins for Adobe Illustrator

FFEI Ltd, the global developer of awardwinning digital imaging solutions, today announces that Peninsula Print & Design - a leading commercial print company - has significantly improved productivity and job accuracy since introducing RealPro Toolkit into its packaging prepress cycle.

of tools designed to overcome the challenges of labelling and packaging pre-press tasks.

Consisting of over 12 modules, the software addresses specific pre-press workflow requirements such as nesting, file editing and preparation, colour management, trapping and step and repeat tasks.

Peninsula Print & Design have also taken on RealVue 3D Packager, which offers a fully interactive, animated 3D visualisation of a packaging design. “Our clients love it! We are able to share with them 3D files of their packaging design to review and approve before a physical mock up is commissioned.”

According to Neil Frazer, Peninsula Print & Design, General Manager, the company moved towards FFEI’s innovative software to help grow its packaging division by automating a series of pre-press tasks that were affecting productivity and accuracy:

Aaron McBride, Pre-press Manager at Peninsula Print & Design, tested the software with a free, 30 day license. “I was impressed by how user friendly the software was. Following just a 15-minute online demonstration, I was able to confidently start using it. As an Adobe Illustrator plug-in it is very user friendly - no training required and works seamlessly with our Agfa system.” Aaron continued. “Toolkit also offered great value for money compared to alternative products, as we could pick and choose the modules we needed, such as nesting. Our operators can now quickly, easily and accurately nest a number of jobs onto an B2 sheet ready to print.”

Peninsula Print & Design was established in 1986 and works with a range of clients, including small and medium sized businesses, corporate clients, and the public sector. Based in Newtownards, County Down, Peninsula Print employs 64 staff, including an in-house design studio, production operatives and a team of warehousing and delivery staff. The company is owned and managed by Gary Withers.

“We set up the new packaging division 2 years ago to address the growing need for shorter packaging print runs. In the early days we were happy to spend the time manually completing pre-press tasks, but as the business grew we needed to automate these tasks - RealPro Toolkit was exactly what we needed” says Neil.

RealPro Toolkit is a feature-rich software suite

“Our company mission is simple - to provide a highly cost-effective printing service with the very best turnaround times and the benefit of expert advice. Does this approach work? We believe it does, but don’t just take our word for it,” concludes Frazer.

Print World Asia • 1 / 2014

6 6

Print World Asia • 1 / 2014

Digital Technology Digital Technology

D II G G II T TA AL L D L A B E L LABEL

PRODUC T T ION ION PRODUC at the Double at Hine Labels at the Double at Hine Labels

Eede, The Netherlands, February 2014 – Existing Xeikon digital label press user2014 Hine–Labels, Eede, The Netherlands, February ExistRotherham, has doubled capacity by investing ing Xeikon digital label press user Hine Labels, in a speed upgrade for its Xeikon machine, Rotherham, has doubled capacity3030 by investing enhancing throughput up 3030 to 19.2 meters in a speed upgrade for itsspeed Xeikon machine, per minute.throughput speed up to 19.2 meters enhancing

per minute.

The 3030 installation took place back in February 3030 2009 installation and was Hine second digital The tookLabels place back in Februpress following its initial Xeikon 330 purchase ary 2009 and was Hine Labels second digital back in December 2007. Since early bepress following its initial Xeikonthose 330 purchase ginnings the share2007. of digital back in December Since production those early has begrown at athe considerable pace, though flexo and ginnings share of digital production has hot-foilatproduction also pace, take place at the grown a considerable though flexoYorkand shire company: “Thealso share of digital hot-foil production take place atproduction the Yorkhas certainly Bill Hine, shire company:increased,” “The shareconfirmed of digital production Managing Director of Hine Labels.

“We has certainly increased,” confirmed Billneeded Hine, more capacity.

For of us,Hine the typical runManaging Director Labels. overall “We needed lengthcapacity. per orderFor hasus,not more thechanged typical significantly, overall runhowever, onehas order asks for a lot more length perthat order notnow changed significantly, label types than before.

It might be broken however, that one order now asks for a lot down more now into a dozen or more verlabel typesmaybe than before.

It might be different broken down sions.

It’s all about smarter marketing on behalf now into maybe a dozen or more different verof theIt’s customer, with the on fact that sions. all aboutcombined smarter marketing behalf they know that, becausewith of digital, we that can of thenow customer, combined the fact produce individual run-lengths of they nowthese knowshorter that, because of digital, we can each label at sensible prices.

This has been key to produce these shorter individual run-lengths of driving theatgrowth our digital production.” each label sensiblefor prices.

This has been key to

driving the growth for our digital production.”

Work for the Xeikon 3030 at Hine Labels had grownfor to the the Xeikon point where timehad on Work 3030 production at Hine Labels the machine close to full.

“The Xeikon 3000 grown to thewas point where production time on Series offers the to upgrade the machine wasunique close toopportunity full. “The Xeikon 3000 entry level presses, such as the Xeikon 3030, in Series offers the unique opportunity to upgrade speed level or substrate in the the Xeikon field,” said Filip entry presses,width such as 3030, in Weymans, Director Segment Marketing and speed or substrate width in the field,” said Filip Business Development Labels and Packaging at Weymans, Director Segment Marketing and Xeikon.

Business Development Labels and Packaging at Xeikon.

A meeting with between Bill Hine and Xeikon’s Duncan UK Bill Label Sales A meetingSargeant, with between Hine and Manager Xeikon’s for Xeikon, examined this opportunity.

“The Duncan Sargeant, UK Label Sales Manager 3030 was configured to run at 9.6 meters per for Xeikon, examined this opportunity. “The minute, was considered productive 3030 waswhich configured to run atvery 9.6 meters per at the time of installation,” saidvery Duncan.

“Deminute, which was considered productive velopments in the technology now allow us to at the time of installation,” said Duncan. “Deupgrade that machine to effectively turn it into velopments in the technology now allow us to a Xeikonthat 3300 which to runs at 19.2 turn meters per upgrade machine effectively it into minute.

It has provided Hine Labels with a masa Xeikon 3300 which runs at 19.2 meters per sive increase production foraan inminute.

It hasinprovided Hinecapability Labels with masvestment thatinwas a fractioncapability of the costfor of an a new sive increase production inmachine, that and was without the undoubted vestment a fraction of the costupheaval of a new that a new installation would cause.” upheaval machine, and without the undoubted that a new installation would cause.”

An Esko-based front-end allows Hine Labels to handle files for print production before deAn Esko-based front-end allows Hine Labels ciding which technology they will use for the to handle files for print production before definal process. jobs dictate either ciding which “Many technology they will use by forrunthe length or delivery which process we final process.

“Manyschedule jobs dictate either by runshould use, but others remain flexible until the length or delivery schedule which process we last minute.

Weothers can switch production to flexo should use, but remain flexible until the or to digital right up until the last minute and last minute. We can switch production to flexo ourtosystems the the fileslast as necessary to or digital will rightadjust up until minute and ensure the same qualitythe offiles labelasisnecessary produced,” our systems will adjust to said Billthe Hine. ensure same quality of label is produced,”

said Bill Hine.

Commenting on his digital label history, Bill Hine added: “Our original Xeikon installed Commenting on his digital label330, history, Bill back at the end of 2007, allowed us a good inHine added: “Our original Xeikon 330, installed sight into the digital labels market, providing back at the end of 2007, allowed us a good inus with talk digital with sight intothe theopportunity digital labelstomarket, providing our existing customers, and to work our way us with the opportunity to talk digital with through the whole of the digital production cyour existing customers, and to work our way cle – which of course, quite different to our through the is, whole of the digital production cytraditional The further cle – which flexographic is, of course, business. quite different to our enhancements in both image quality protraditional flexographic business. Theand further duction speed for the Xeikon 3000 range meant enhancements in both image quality and production speed for the Xeikon 3000 range meant

that it was the next logical step for us. This upgradeit moves on to the next of This producthat was theusnext logical step level for us. uption for the most effective investment cost: we grade moves us on to the next level of produccan now print at more than twice the speed of tion for the most effective investment cost: we our 3030 press.”at more than twice the speed of can now print our 3030 press.”

“We had no hesitation in keeping with Xeikon for our label production.

In with our opinion, “We haddigital no hesitation in keeping Xeikon the our company’s products lead theInmarket for lafor digital label production. our opinion, bel printing, and we have been delighted the company’s products lead the market forwith lathe printing, service and wedelighted have received bel andsupport we havethat been with fromservice Xeikon,” added.that “For toner the and he support we us, havedry received technology is currently the best way forward for from Xeikon,” he added. “For us, dry toner digital production.

It provides both quality and technology is currently the best way forward for reliability, and on top of that one-pass opaque digital production.

It provides both quality and white. Withand Xeikon technology Hine Labels will reliability, on top of that one-pass opaque remain competitive in the coming years, hence white. With Xeikon technology Hine Labels will a capacity upgrade in forthe our Xeikon presshence is a remain competitive coming years, decision for thefor business.” agood capacity upgrade our Xeikon press is a good decision for the business.”

The five-colour printing engine in the Xeikon provides for theprinting four standard The five-colour engineprocess in the colours Xeikon plus a choice of spot colour, special provides for the four standard process security colours tonerafor anti-counterfeiting or an plus choice of spot colour,applications, special security opaque for the “no label” look on transtoner forwhite anti-counterfeiting applications, or an parent material. capable handling opaque white forThe thepress “no is label” lookofon transan unrivalled range of substrates including selfparent material. The press is capable of handling adhesive films, co-extruded films, unsupported an unrivalled range of substrates including selffilms, paper, transparent andfilms, opaque foils, and adhesive films, co-extruded unsupported paperboard.

The environmentally friendly dry films, paper, transparent and opaque foils, and toner electrophotography imaging process enapaperboard. The environmentally friendly dry bles the use of conventional substrates without toner electrophotography imaging process enathe need for coating or pre-treatment. bles the use of conventional substrates without the need for coating or pre-treatment.

For more details on Hine Labels visit www.

HineLabels.com callHine +44 1709 369visit 222.www.

For more detailsoron Labels HineLabels.com or call +44 1709 369 222.

DO I CONTROL JOBS FROM ORDER TO DELIVERY? I HAVE TO. IS THERE A SINGLE END-TO-END SOLUTION? Get all the tools for success with EFI. EFI print products and production software give you an end-to-end digital solution that helps assure profitable growth. Keep control from the moment your customers order a job to the moment they get it.

Call or scan to learn more +86-21-63190058 definitely.efi.com/30

Š2013 EFI. All rights reserved.

Print World Asia • 1 / 2014

8

PrePress

VILA ETIKETTEN gains competitive edge and ente r s new ma r kets w ith HP I ndigo WS6 0 0 0 and WS66 0 0 D ig ital Presses It’s no accident that “speed” tops the l i s t of V i l a Eti ket ten’s g u id i ng watchwo rds: speed, powe r, d ive r s it y, q ua l it y and se r vi ce.

A s a l a be l co nve r te r p rod uci n g m o re th a n 8 0 0 o rd e r s a week w ith a p ro m i sed seven - d a y o r l es s d e l i ve r y t i m e, V i l a h a n d l es eve r y th i n g f ro m o rd e r es t i m at i o n a n d p r i nt i n g to f i n i s h i n g a nd d e l i ve r y w ith m a x i m u m s peed a nd ef f i ci en cy. Si n ce 2 0 0 5, d i g ita l p r i nt i n g w ith H P I n d i g o so l ut i o n s h a s b een a m a j o r i n g red i ent i n th e co m pa ny’s reci pe fo r s ucces s.

AT A GLANCE Industry: Labels and Packaging Business name: Vila Etiketten Headquarters: Breda, Netherlands Website: www.vila.nl

CHALLENGE • Increase digital capacity for a wide range of label jobs and achieve fast turnaround times.

• Produce a wide range of label jobs of varying sizes more cost-effectively.

• Keep up with market changes and maintain steady business growth.

• Expand into new markets to support ongoing growth goals.

SOLUTION

RESULTS

• Two HP Indigo WS6000 series presses, both equipped with an Inline Priming Unit (ILP), to boost digital printing capacity and media flexibility, and support longer runs.

• With HP Indigo digital printing and expanded capacity due to recent press acquisitions, digital turnover has increased 500 per cent since 2005, accounting for a major portion of company growth; 60 per cent of Vila’s revenues today come from digital printing.

• HP Indigo press ws4050 for productive printing of short runs.

• HP SmartPlanner connected with inhouse estimation program, to automate job estimation and order creation.

• HPSmartStreamLabelsand Packaging Print Server, powered by Esko.

• HPSmartStreamLabelsand Packaging VDP Tools, powered by Esko, for variable data printing.

• WiththeInlinePrimingUnit, Vila no longer uses pre-coated materials, enabling it to pass cost savings on to customers while maintaining the same margins.

• Abilitytoprintonall80ofitsfoil printing materials enables Vila to better meet its customers’ requirements for full-colour, fastturnaround printing on varied substrates.

• Expandedmediaflexibility is opening the way to new fast-growing markets, including flexible packaging.

Print World Asia • 1 / 2014

PrePress Vila’s diverse customers – including healthcare, cosmetics and food companies, book and music publishers, and packaging resellers – know they can rely on Vila for responsive service.

“Our philosophy is ‘what you can produce and deliver today won’t wait until tomorrow’, and that’s what we do every day,” says Vila co-owner Robbert Vugts. “We believe you get work by being one of the fastest deliverers. That’s how we grow each year.”

Founded in 1993 as a thermal transfer label printer, the company soon added hot foil printing and built a solid business in this segment. Stocking 80-100 different colours of foil, Vila delivers a wider variety of hot foil labels than most of its competitors and delivers them faster – often within a few days.

GROWING DEMAND DRIVES MULTIPLE HP INDIGO INVESTMENTS In the early 2000’s, Vila moved into digital printing by outsourcing the work to another printing company. By 2005, 25 per cent of Vila’s business was going to digital, and it was time to bring the digital orders in-house.

“Having two HP Indigo WS6000 Presses running with an inline priming unit is by far the best decision we’ve made because now the possibilities are enormous. We can print on every substrate you can imagine, and it opens new markets to us.”

– Robbert Vugts, co-owner, Vila Etiketten

9

Vila invested in its first digital system, the HP Indigo press ws4050, in 2007. A couple of years later, with demand outstripping capacity, Vila added an HP Indigo press ws4500. The pattern has since repeated several times, prompting Vila to add an HP Indigo WS6000 Digital Press, and then, in 2012, to exchange its ws4500 for a topof-the-line HP Indigo WS6600 Digital Press. At the same time, Vila upgraded its WS6000 with the capabilities of an HP Indigo WS6600 and installed an Inline Priming Unit (ILP) on each of the presses.

Vugts cites the seven-colour process and white printing capabilities as the main reasons that Vila has repeatedly invested in HP Indigo systems. “HP’s investment in technology is another advantage; it has professionals who can help find a solution for almost anything,” says Vugts.

DOING MORE, FASTER Vila’s main goal when adding the WS6000 series presses was to gain speed and capacity. “Once we bought the HP Indigo WS6000 Digital Press, our capacity leapt forward. The WS6000 series can print almost twice as fast as the ws4000 series so we could start taking on much larger volumes of work,” recalls Vugts. “The efficiency of the entire automated workflow around the HP Indigo Digital Presses, including Esko components, allows us to handle 800 orders a week and even more.”

With the capability to produce long-run variable data jobs, Vila can now take on a wide variety of large and complex jobs. For example, Vila recently produced a run of 50,000 labels that were each made up of 21 smaller labels of varying shapes with a unique QR code and ID number. It took Vila just one day to complete the job – a total of about 1 million individual labels – on one of its HP Indigo WS6000 Digital Presses.

INLINE PRIMING OPENS NEW OPPORTUNITIES The ILP installed on both of HP Indigo WS6000 Series Presses dramatically improves Vila’s flex-

ibility and competitiveness. Vila can print digitally on the full range of its foil media stock and on many other uncoated materials. “Now I can offer exactly what the customer wants instead of a material that is merely ‘close’,” says Vugts. He lists silk labels for mattresses, freezer-safe self-adhesives and hot melt adhesives as examples.

“It’s faster, and therefore cheaper, to prime materials ourselves using the ILP, so we can reduce our price to customers and still keep our margins,” says Vugts. Vila is still updating its estimation system, but Vugts expects to see the prices to customers drop about two to three per cent for jobs printed on the HP Indigo WS6000 Series Presses.

The added media flexibility is opening a new market to Vila–flexible packaging. “We are testing a new flexible PET PE packaging material using the ILP. Before, I would have had to say ‘no’ to this customer, but now I can help him,” says Vugts, who sees great potential in this market. “The label market will be more competitive in the coming years, so if we can build up flexible packaging, then we can continue to meet our goal to grow 10 per cent or more each year.”

LESS IS MORE FOR BRAND OWNERS Growing digital awareness among brand owners is also helping driving Vila’s digital growth.

Vugts explains: “They understand about variable data printing and design change possibilities, but for them, the biggest advantage of digital printing is that they don’t have to keep large stocks of printed labels. They can order a lot of varieties at the same time but in smaller quantities and have it delivered within a few days.”

POSITIVE OUTLOOK PRINTING WITH HP

FOR

DIGITAL

For Vila, this will be the continuation of a steady trend. Since 2005, Vila’s business has doubled, and the digital portion has grown to represent 60 per cent of its annual turnover – a 500 per cent increase. Hot foil accounts for about 30 per cent of business, with the rest being mainly thermal transfer and flexo. Vugts says he sees digital becoming an even larger part of Vila’s business in the coming years, with new HP Indigo presses making digital printing viable for longer runs and larger formats.

Print World Asia • 1 / 2014

10

Management/General

Beniya Offset (Japan) realizes ink and energy reduction in web-offset printing with Azur a Tokyo, Japan, Mortsel, Belgium – February 7, 2014 Agfa Graphics Japan announced today that Beniya Offset Co., Ltd. has started full-scale operation of Azura TS chemistry-free thermal printing plates with Agfa Graphics’ Quick Dry Printing technique. By using Azura in web-offset presses, Beniya Offset found that the significant ink and water reductions also resulted in huge energy savings.

Mr. Imai, President of Beniya Offset and Chairman of the Nippon Web-Offset Printers Association, is very enthusiastic: “We set-up our web-offset presses based on Agfa’s Quick Dry Printing and started using Azura TS on press. From the beginning we used far less water and

ink than ever before. As a result it was also possible to lower the temperature of the dryer substantially and thus to save on energy costs. We had full support of our staff; they are all impressed by the results of this implementation.”

Mr. Tim Van den Bossche, Vice President Global Marketing & Strategy, Agfa Graphics added: “Like Beniya Offset, the whole web-offset printing industry in Japan has extremely tight quality expectations and it is a team achievement that the chemistry-free Azura plates have been accepted in this industry. This will be looked at closely by the rest of the world.”

Print World Asia • 1 / 2014

12

Digital Technology

ECO-FR I EN DLY Pack ag i ng Solut ions

Headline the 9th Hong Kong Printing and Packaging Fair

Print World Asia • 1 / 2014

Digital Technology The annual exhibition returns to highlight sustainable packaging solutions for the print and packaging industry.

Luxury packaging and 3D printing technology are also expected to draw in visitors.

Sha Jumari reports.

The Hong Kong Printing and Packaging Fair celebrates its 9th edition this year. Organised by the Hong Kong Trade Development Council (HKTDC) and CIEC Exhibition Company (HK) Limited, the exhibition will be held from 27 to 30 April 2014, at the Asia-World Expo.

Focusing on being a one-stop solutions shop for the print and packaging industry, the fair will be anticipating over 360 exhibitors this year.

Eco-friendly packaging is expected to be a major draw, as last year’s fair survey indicated that environmentally friendly and sustainable practices will continue. Amongst the suppliers, there is mounting interest in ecofriendly manufacturing equipment, energy-saving products and green packaging. The exhibition’s Green Printing & Packaging Solutions zone will provide methods of reducing packaging waste such as the intro-

duction of biodegradable materials, lighter packaging and reusable containers.

Another exhibition attraction is the De Luxe Zone, which features packaging products and materials and printing services for the luxury goods industry. This year’s zone will be presenting a seminar on smart luxury packaging designs of merchandises that aims to provide valuable resources on upgrading brand image at a minimal cost. The luxury market in Asia is booming, with Japan and Mainland China having the largest luxury goods market in the world.

3D printing technology will take centre stage at the Digital Printing Equipment zone. In a survey conducted at HKTDC’s autumn electronics fair, more than half of the respondents found the market potential of 3D printers to be promising in the near future. An increasing demand of rapid-prototyping machines in various industries such as electronics, toys, jewellery and watches was also noted.

Food & Beverage Packaging Solutions will respond to growing concerns of the level of toxic constituents in food packaging. The zone will place emphasis on providing a variety of films made of popular materials such as OPP, BOPP,

PET and other flexible packaging to improve convenience and safety.

Other zones include Printing Services, Packaging Services, Food & Beverage Packaging Solutions, Printing Consumables & Packaging Materials, Printing & Packaging Equipment and Integrated Packaging Solutions. The fair is held concurrently with the 29th HKTDC Hong Kong Gifts and Premium Fair, the largest of its kind in the world.

Exhibitors can expect to meet with end-users of different industries, advertising companies, production houses, print and packaging service companies, brand owners, designers, retailers and corporate end-users.

An established trading hub, Hong Kong’s total export of printed matter reached US$2.4 billion in 2013, up 4.9% year-on-year. Packing materials increased even more significantly by 16.7%, while the largest market Chinese mainland had a robust growth of 23.9%.

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Print World Asia • 1 / 2014

14

Digital Technology

Singapore Scene A perfect blend of east and west with an efficient business environment, Singapore lies in the heart of the Southeast Asian print industry.

It comes as no surprise that the Lion City takes the lead in digital print adoption in the region.

Sha Jumari explores its print scene and finds out what it takes to stay on top in the digital realm.

Country: Singapore Government Type: Republic with a Parliamentary system of government based on the Westminster model Location: Southeast Asia Population: 5.4 million (as of 2013) Economic Indicators: $64,310.00 per capita GDP (as of 2013) Currency: Singapore Dollar (SGD)

M-600: World’s best selling 16-page commercial web press

Goss print quality, reliability and high-speed performance features combine with sheetfed quality and run lengths to make the 16-page M-600 press a leader in application versatility.

www.gossinternational.com

LOCAL CONTACT: Goss International 2 Toh Tuck Link, #05-01 Singapore 596225 PHONE: +65 6462 4833

Print World Asia • 1 / 2014

16

Digital Technology

Singapore recently emerged first as the easiest place to do business in the world in 2014, according to an annual World Bank report that assesses 189 economies. With its easy access and close proximity to regional major markets, many international printers and publishers make it the preferred headquarters for AsianPacific activities. The island city also offers one of the best intellectual property (IP) protection across Asia, making the nation one of the top printing hubs in the region.

When it comes to digital progresses and innovation, the nation has been nothing short of aggressive in lending support to businesses. For starters, $500 million dollars have been pledged into the government’s Future of Manufacturing (FoM) programme, with huge focus placed on the development of 3D printing. Through agencies such as National Research Foundation (NRF), SPRING Singapore, Economic Development Board and Infocomm Development Authority, S$16 billion has been committed between 2011 and 2015 in order to drive innovation in the country.

“Internally, we look at countries in terms of their maturity in the market. I think Singapore is at that higher-level end for Asia than others in the region, with a very good, robust market and plenty of opportunities for growth. Singapore has taken on the more mature markets in the world, such as adopting print technology from the US and Europe. It has become our job to convince the other countries in the region to adopt that technology as quickly as possible,” said Mike Braggins, senior manager for marketing, Fuji Xerox Asia Pacific Pte Ltd. SingaPrint Industry The Singapore government’s pro-business stance and attention to innovation translates well into the print industry. The role of the print industry in the nation’s economy is crucial, as the industry employs over 17,000 workers and contributes about $1.3 billion of value-added to the economy.

Initiatives and collaborations to actively promote economic growths in the industry are frequent. In 2011, SPRING Singapore partnered up with the Media Development Authority to organise a cross-media seminar to educate printers on the changing business models of printers overseas. SPRING Singapore has also expressed their commitment to work closely with other government agencies, and industry partners in order to build up on digital media frontier in the nation.

Singapore also cooperates with the Print and Media Association, Singapore (PMAS), the local association for the print industry. PMAS has been instrumental in the growth of the local print industry, by opening new markets, providing opportunities to upgrade and bridging the gaps between printers and government schemes and assistance programmes.

From 2006 to 2010, the print industry recorded a decline at a compounded annual growth rate of 2.1%, which amounts to a 25% regression over five years. Although the government has shown concerted effort in supporting the industry, the numbers are unfortunately not seeing an upturn just as yet.

“A lot of my competitors have closed up shop or are going to shut down. Those who close up would pass along their clients to me. I should be happy, but the sad fact is while my customer pool has grown, the print volume has dropped,” lamented Sim Boon Keng, owner of a large format printer in Singapore, Botak Sign Printer.

“All research and studies have shown that offset volume is dropping everywhere. Particularly in Singapore, there is definitely a decline in profits.

In emerging markets, the decline is much slower than in mature countries. While offset volume is declining, digital volume is on the rise. There are three main reasons to this – more personalisation jobs, costs, and advancements in digital technology,” said Jonathan Yeo, general manager, Konica Minolta.

“The smaller printers in Singapore have already made the move to digital. For the large commercial printers who make up 80% of the physical print volume, it’s not as easy for them to move to digital because of the high initial investments made in offset presses. Still, they are exploring digital, and Singapore’s traditional commercial printers have a faster adoption of digital presses relative to other countries in the region. Not as fast to transition to digital as anticipated some five years ago, but compared to the rest, Singapore ranks as one of the fastest in Southeast Asia,” Yeo said.

“Some of my competitors are selling away their digital print businesses to the larger printers in the country. These larger printers operate mainly on offset processes but because of growing demands they need to include digital printers as well,” Sim corroborated.

Digital Moves

Many large commercial printers in Singapore count multinational corporations and the nation’s government as part of their main clientele.

The nature of such jobs requires a more intricate form of personalisation, which is a main driving force for offset printers having to move some print volume to digital or hybrid printing.

Digital improvements within the print industry have opened up opportunities for revenues.

With consumer demands for personalisation, quicker turnarounds and shorter runs, the Singapore print industry is becoming highly competitive. Due to these demands, digital applications are encroaching into traditional print processes. That said, the move to digital is not as quick as was presumed.

“Government jobs are always intended to serve the citizens, so there’s that need for personalisation. Almost all the time you will see some element of customisation in government jobs. The information is stored collectively in a central database, and when printed, the government has to take care that each citizen receives their rightful information and not someone else’s. Each printed material must be customised to each citizen.

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The complexity of these jobs also plays a part in Singapore’s faster adoption of digital. Similar jobs from other countries in the region is not as sophisticated,” said Yeo. The Future of Digital Print: Value-Added Services Besides an increase in customisation jobs, a business trend that is witnessing growth is diversifying the business to include value-added services. In order to remain sustainable in the print industry, print service providers are looking to go beyond physical printing. Printers are now offering end-to-end services in order to retain clientele and increase margins in light of declining print volumes. End-to-end services work on the premise of having a streamlined and efficient workflow within an organisation.

“We have observed that large printers are already seriously exploring how to evolve their businesses to do other types of services and take on a more holistic approach. Printers are including more value-added services, as opposed to just physically printing. Printers can now set up an end-to-end process for the customer and look at how they can automate the process. For example, by providing an electronic web ordering system, the customer can insert the dates, time and location and the jobs get delivered. Some printers also provide designing services, while others do spend analysis to recommend how best to budget,” said Yeo. Many printers that have refocused their business to include value-added services are already

deriving revenue from it. They plan to continue expanding these services to become a more rounded marketing service provider. Being able to offer such value-added services ultimately boils down to the corporate cliché: the customer is king.

“The market now is more about helping your customers be more successful. There are two things really - printers need the right products to provide to their clients, and then a streamlined and efficient workflow within their organisation. You’d have to encompass other ways of communications other than print, and be concerned with helping the clients be more successful. If printers can bring all that print expertise and include value-added services for their customers, that would make for a successful printer and marketing services provider today,” said Braggins.

Packaging Goes Digital Another digital movement the industry can expect is in packaging. A recent study by Smithers Pira predicted that the market worldwide for digitally produced packaging and labels to reach USD$15.3 billion by 2018. As labeling requirements grow increasingly stringent, the variable component of digital press becomes important.

“Especially in consumer products, a lot of governments are actually beginning to legislate that some of the labeling have a security element to it, such as a barcode or serial number. This is to enable tracking capabilities, so that in the

event of issues such as food contamination, it’s easier to track and recall the products. In Singapore, they currently run by hybrid - the labels are printed on offset, while serial numbers are printed on digitally. When will labels and packaging migrate completely to digital? When the runs are short and the variable and static data are in one press,” explained Yeo. Death of Offset?

Does the digital print boom bode ill for offset presses? Not necessarily. Offset still has its place in the print industry in Singapore. Braggins offered this insight on the value of technological advancements when placed in perspective with consumer demands: “For the Singapore market, offset will definitely have a place. Digital may have replaced some of the processes, but primarily digital print is different. Digital print is not about replacing an offset process - it’s not a replacement business.”

“At the end of the day, it’s not a technology discussion, rather than it is a business one. There are a lot of good technologies out there. We’d like to think that ours is better than the rest, but realistically, a lot of people provide a lot of good technology now. Most customers don’t care about technology, they only want a certain type of service, and they’re not concerned with how you go about doing it. If the job can be done with an offset press, then it’s fine,” Braggins concluded.

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Print World Asia • 1 / 2014 Sheetfed Offset Sheetfed Offset 20

Series Seriesproduct productionionstastartsrts

for Speedmaster XL 75 Anicolor from Heidelberg for Speedmaster XL 75 Anicolor from Heidelberg - Medium -format press equally popular with - both commercial and packaging pr inters Medium -format press equally popular with both commercial and packaging pr inters - Demonstrations at Pr int Media Center in Heidelberg and U. S. - Demonstrations at Prinintthe Media Center in Heidelberg and in the U. S. - Anicolor technology impresses with short makeready times, minimal waste,impresses and highwith productivity - Anicolor technology short makeready times, minimal waste, and high productivity

The Speedmaster XL 75 Anicolor is now ready The Speedmaster 75 Media Anicolor is now for demonstrations at theXL Print Center in ready for demonstrations Print Media Heidelberg and is the focus at of the numerous events.Center in Heidelberg and is the focus of numerous events.

SS

eries production of the Speedmas- 2012 and successfully passed f ield tests tomers an extensive portfolio for costinvolving2012 commercial and packaging production of ver y short runsfor costter XL 75 Anicolor from Heidelberg and successfully passed f ieldeffective tests tomers an extensive portfolio eries production of thebeSpeedmasand personalized print products.

They printers.

Thanks to stable ink ing-up gan in Wiesloch-Walldorf at the start of involving commercial and packaging effective production of ver y short runs ter XL 75 Anicolor from Heidelberg befrom outset, a new print to jobstable is inked can combine the highly productive offthis year.gan After the Anicolor zoneless Thanks ink ing-up and personalized print products.

They in Wiesloch-Walldorf at the start ofthe printers. up af ter just 20 to 30 startup sheets. set technolog y with the digital printing short inkthis ing year. unit proved so successful After the Anicolor zoneless from the outset, a new print job is inked can combine the highly productive offThis cutsuppaper as 90 sheets. systems to the needs of the their busi- printing in the 30short x 50 centimeter x 19.69 af terwaste just by 20 astomuch 30 startup setmeet technolog y with digital ink ing unit(13.78 proved so successful environmental inch) format and ver y short Thisalso cuts boosts paper waste by as much ness as 90model. systems to meet the needs of their busiin thefor 30 short x 50 centimeter (13.78 x percent 19.69 and signif icantly. runs, Heidelberger Druck maschinen and also boosts environmental ness model. inch) format for short and ver y performance short percent AG (Heidelberg) extended this technolruns, Heidelberger Druck maschinen performance signif icantly.

The Speedmaster SX 52 and XL 75 Aniog y to the x 70 centimeter (19.69 AG50 (Heidelberg) extended thisx technolcolorx models and LinoprintSX C 52 751and andXL C 75 Ani27.56 inch) format.

The Speedmaster og y to the 50The x 70Speedmaster centimeter (19.69 901 digital printing systems offer cusXL 75 Anicolor made its debut at drupa 27.56 inch) format. The Speedmaster color models and Linoprint C 751 and C XL 75 Anicolor made its debut at drupa

901 digital printing systems offer cus-

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Sheetfed Offset 21

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We want to become your regional partner for all UV printing matters. Please do not hesitate to contact us to discuss UV solutions for your specific needs!

Print World Asia • 1 / 2014

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The benefits of the Speedmaster XL 75 Anicolor include extremely short makeready times, minimal waste, and high productivity.

Medium-format press in demand among commercial and packaging printers The f irst Speedmaster XL 75 Anicolor series presses have already been delivered to commercial and packaging printers in Germany, Switzerland, and the Netherlands. These include an upand-coming web-to-print printer that has been using a Speedmaster SX 52 Anicolor since 2013 and is now look ing to produce even higher volumes with a

four-color Speedmaster XL 75 Anicolor with coating unit. Other presses are installed at pharma¬ceutical packaging companies that can produce shorter runs f lexibly and cost-effectively with the Speedmaster XL 75 Anicolor. All customers are impressed with the high level of automation, f lexibility, comprehensive range of special conf igurations, and extremely high quality and productivity. The Speedmaster XL 75 Anicolor is currently being rolled out as a straight-printing press, while the perfecting press is planned for fall 2014.

Demonstrations at Print Media Center in Heidelberg and in the U.S.

Existing and prospective customers will be able to see the benef its of the Speedmaster XL 75 Anicolor for themselves at various events in the future. The press is now ready for demonstrations at the Print Media Center in Heidelberg and will also be a focal point of the Info Day on “Special applications in commercial printing” tak ing place in mid-March.

In Heidelberg USA’s North American Print and Packaging Technolog y Center in Atlanta, the press is installed and ready for demonstrations upon request.

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Sheetfed Offset 23

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The digital printing market is developing at a rapid pace and is opening up new vistas. With the finishing systems for offset and digital printing from Muller Martini you can stand out in your market and be provided with new business Visit hall 14, booth C21 for your personal fitness program 3.5. – 16.5.2012, Düsseldorf

models. Our hybrid systems prepare you for tomorrow’s markets and impress

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OPEN HOUSE at pioneer user Taizhou Xindali in Hengjie Town CHINESE PREMIERE OF KBA RAPIDA 75 UV At the beginning of this year a UV version of the half-size KBA Rapida 75 was unveiled in China under the banner “Big Goals with Small Format”. More than 150 visitors seized the opportunity to attend this open house event.

Taizhou Xindali is managed by twins Zaiding (l) and Zaiquing Xu

Two years ago Taizhou Xindali, a young company, fired up a five-colour and a six-colour Rapida 105 which features UV capabilities. They were joined recently by two raised special-

format Rapida 75s (605 x 750mm/ 23.8 x 29.5in) with nonstop facilities. The six-colour press is the first in its series in China to be equipped with UV kit, and it is essential at Taizhou Xindali as the company prints primarily on various types of film (PE/PP/PVC) as well as on board with a metallic coating. In 2013 annual sales came in at RMB 80m ($13.6m), with over 30 per cent generated abroad. This was a 30 per cent increase on the year before. The firm which is managed by twin brothers, Zaiding and Zaiquing Xu, has just under 80 employees on its payroll.

KBA sales director Dietmar Heyduck explained KBA’s role as a technological leader in packaging production to the more than 150 visitors

FULLY EQUIPPED FOR PRINTING ON FILM The Rapida 75 presented in both the practical and theoretical parts of the open house is equipped with central format adjustment, KBA CleanTronic washing systems for rollers and blankets, differential drives in the dampeners and further automated features. The equipment in the inking unit for UV mixed operation, a board-handling and anti-static package as well as air-cushioned sheet travel all make the press perfectly suited to printing on non-absorbent substrates. Along with UV dryers in the extended delivery, two further UV interdeck dryers that can be inserted at multiple docking stations in the press are also available. In addition, an EES (Emission Extraction System) reduces emissions and unpleasant odours around the delivery.

When welcoming the guests Zaiding Xu ref lected on his firm’s partnership with KBA. “Xindali now has the edge over our competitors thanks to KBA’s cutting-edge technology,” Xu says. KBA sales director

Dietmar Heyduck referred to KBA’s strong technological position in the packaging printing market and assured the company of KBA’s continued support with the new presses. Lianbiao Wang, sales manager for sheetfed presses in China, then gave some outstanding examples of previous press installations in packaging firms. Regional sales manager Yugao Gong presented the Rapida 75 and its components for UV production. As part of the practical part of the event, three different jobs were produced including a calendar in poster form celebrating the Chinese year of the horse, and which symbolises the immediate success of the Rapida 75. Many participants expressed their interest in the Rapida 75 during the event which could lead to a post-event boost in business.

KBA has a good reputation in the region of Taizhou in China with nearly 20 KBA presses in operation ranging from half, medium to large format. Various KBA users lined the streets with large posters expressing their pride at belonging to the big KBA family.

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Are “Go Green Print World Asia • 1 / 2014

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Go Paperless”

CLAIMS SUPPORTED

BY SOUND AND VERIFIABLE EVIDENCE? Understanding generic calculators, LCAs and risks to corporate reputation

Many leading companies, including banks, utilities and telecommunications providers, are urging their customers to go paperless with claims that electronic communications save trees, are “greener”, or otherwise protect the environment. Because these claims lack specificity and rarely cite substantiating data while implying an environmental benefit, they fail to meet the basic tests for acceptable environmental marketing as outlined in most published laws, guidelines and standards.

Both electronic and paper communications have environmental consequences. The impact of each is broad and complex, and cannot be well understood without careful examination of a specific use scenario. A responsible approach to understanding the environmental impact of each of these mediums would reflect these specifics while also seeking to reduce the footprint of both.

THE DIFFERENT ROLES OF GENERIC AND FULL LIFE CYCLE ASSESSMENTS When questioned, many of the companies that utilize these claims cite generic life-cycle assessment (LCA) studies or calculators that rely on industry-wide data to draw broad conclusions about the environmental impacts of paper. By design, a generic or streamlined LCA does not account for potential variations in the lifecycle of paper and ICT (information and communication technologies) or user behavior. Because of this streamlined approach, they

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are generally more affordable and can be completed more quickly than a full LCA. For this reason, streamlined LCAs and calculators are often made publicly available.

According to the ISO 14040 and 14044 standards, full LCAs should be peer-reviewed by a multi-disciplinary team of subject-matter experts and include detailed sensitivity analyses.

These are steps that generic LCA calculators do not take.1 Given the importance of specifics and the scope of variation, it is clear that generic calculators represent only the beginning of a process.2 WHY A GENERIC LCA IS NOT DESIGNED TO SUBSTANTIATE A MARKETING CLAIM Simplistic calculators or generic LCA’s may lead to the wrong conclusions due to the wide range of variability in assumptions built-in to the studies and available data, from industry averages to company-specific and mill-specific data. When discussing the environmental footprint of invoices and statements, whether in paper or digital form, the LCA methodology requires careful thinking and expert input on specific supply chains to ensure substantiated results. 3 For example: • Specifics matter. A company delivers a certain volume of invoices and statements to its customers. Where, when and how these invoices are delivered is important. An underutilized computer network delivering a small volume of digital statements could in fact increase a corporate footprint. An end-user printing a digital statement would also increase the footprint of that statement. Consider the example of the Australian company Telstra4, which conducted a review of its own statements and invoices.

Unless 70% of its users went digital, the overall environmental footprint of their corporate invoices and statements, both paper and digital, would not shrink. This is because Telstra’s computer servers use a fixed amount of energy, regardless of usage.

• Generic LCAs often use weighting for simplicity. Weighting assigns more or less importance to a particular environmental load, like the recycled content of paper for example. This results in LCAs that promote the “green” attributes of a product base of one category, while under-emphasizing other impacts like energy use, carbon storage, or land-use patterns. 5 • The scope matters. Comparing a paper invoice to a digital invoice is not an equivalent comparison. The paper invoice is a product that can be accurately and clearly defined.

The digital invoice, in contrast, is an experience that requires computers, data centers, and telecommunication networks.6 While a single digital invoice has a small-footprint, an invoice relies on a massive and complex

global digital architecture. Determining what percentage of the digital ecosystem to attribute to an invoice is a subjective exercise that can misrepresent the footprint of a digital invoice. Some estimate that the global digital network uses 10% of global electricity, 7 as more and more consumers use multiple devices to connect to the Internet.

BEST PRACTICES FOR ENVIRONMENTAL MARKETING • When an LCA is used to support an environmental claim, the FTC has determined that an LCA should be “conducted and evaluated in an objective manner by qualified persons” and that the LCA should be of “sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields.”8 • The use of generic LCA calculators may not meet the burden of proof required by green marketing guidelines developed by the US Federal Trade Commission (FTC) in the US, the Advertising Standards Authority in the UK9, and other regulatory bodies10. While the FTC Guide on Environmental Marketing Claims does not require LCAs to support environmental claims, it does state that “it is deceptive to misrepresent, directly or by implication, that a product, package, or service offers a general environmental benefit.” In the UK, the Committee of Advertising Practice11 states in rule 11.4: “Marketers must ensure claims that are based on only part of the advertised product’s life cycle do not mislead consumers about the product’s total environmental impact.” Equivalent advertising regulators in most countries have issued similar guidelines.

50% of US respondents and 58% of UK respondents don’t believe, feel misled or question “go green – go paperless” claims used to promote e-billing.

Two Sides, 2013 (conducted by Toluna Inc.)

Print World Asia • 1 / 2014

Packaging Technology THE ENVIRONMENTAL AND SOCIAL ATTRIBUTES OF PRINT AND PAPER • Paper is recyclable and based on a renewable resource. Paper is the most recycled commodity in the world with recovery rates of 65% in the US and 72% in Europe. Sustainably produced forest products, such as paper, can be a wise choice compared to other nonrenewable materials12. They capture carbon – through photosynthesis, most trees take carbon dioxide out of the atmosphere and replace it with oxygen,mitigating greenhouse gas emissions. In sustainably managed forests, the carbon released through harvesting is offset by that which is taken up through regeneration and re-growth, making these forests carbon neutral.13 In North America and Europe, forestry is highly regulated and forests are replanted after harvesting, ensuring the long-term preservation of forest cover. Over the last 100 years, forest cover in the United States has remained nearly the same – holding steady at 750 million acres – while the population has tripled.14 In Europe, forest cover has similarly expanded, growing 30% over the last 50 years.15 The forest and paper industry is also continuously striving to improve, partnering with governments and environmental organizations to reduce illegal logging and encourage the certification of forestlands.16 • The choices of people. Consumers can chose to print a digital statement or invoice. Athome printing is much less efficient than industrial-scale printing, and can increase the actual footprint of a company’s statements and invoices. A recent Two Sides consumer survey in the US17 and UK18 found that:

1 International Standardization Organization, 2006. ISO 14040:2006 - Environmental management - Life cycle assessment - Principles and framework.

2 Venditti, R. 2012. Effect of Methodology on the Life Cycle Analysis of Paper Products. North Carolina State University, Department of Forest Biomaterials.

3 American Center for Life-cycle Assessment and Institute for Environmental Research and Education, 2008. Guidance for MultiStakeholder Life Cycle Scoping, with a Food Container Example.

4 Telstra, 2008. Environmental Impact of Online Billing Compared with Paper Billing - Life Cycle Assessment Summary Report. Based on a report by URS Australia Pty Ltd. 5 Terrachoice, 2007. The ‘Six Sins of Greenwashing - A Study of Environmental Claims in North American Consumer Markets.

6 Bull and Kozak, 2013. Comparative life cycle assessments: the case of paper and digital media. Environ. Impact. Assess. 2013 (In Press).

7 Walsh, B. 2013. The Surprisingly Large Energy Footprint of the Digital Economy. Time, August 14, 2013.

- 34% of US respondents and 38% of UK r spondents are ‘home printers’.

- 64% (US) and 60% (UK) say they would not choose a company that did not offer a paper bill option.

- 72% in the US and 71% in the UK believe that print and paper is a sustainable way of communicating when produced and used responsibly.

- 50% (US) and 58% (UK) don’t believe, feel misled or question “go green – go paperless” claims.

- 84% (US) and 87% (UK) also agree that e-billing and e-statements are being promoted to save costs.

A recent Infotrends survey conducted on behalf of Consumer for Paper Options also found that 80% of US respondents did not think it was appropriate for companies to cite environmentalism when it is not their real motive.19 Beyond the fact that most consumers want the option of paper bills, as many as 30% of Americans are not online including 65% of seniors who don’t own computers20. Forcing people to go paperless or pay added fees for paper bills and statements disenfranchises a significant part of the population.

The sources of paper. Not all paper is created equal. The environmental footprint of paper depends on how environmental impacts are minimized and controlled over the product life cycle, including raw materials, forest management, pulp and paper mill environmental performance and transportation. This varies depending on region of the world, company and manufacturing facility.

12 World Wildlife Fund (WWF), Guide to Buying Paper 13 WBCSD Forest Solutions and World Resources Institute, 2012. Sustainable Procurement of Wood and Paper-based Products - Guide and Resource Kit, Version 3.

14 US Department of Agriculture - Forest Service, 2011. National Report on Sustainable Forests. Report FS-979.

15 Two Sides Limited, 2008.

16 American Forest and Paper Association (AF&PA), 2013. Fact sheet – Promote sustainable forestry practices.

17 Two Sides US, 2013. Press release - Most U.S. consumers want the option to receive paper bills and statements.

18 Two Sides UK, 2013. Press release - Paper Bills and Statements: a real necessity in a digital world.

19 Infotrends, 2013. Access for all: American attitudes regarding digital and paper information. Findings of a National Survey.

20 US Department of Commerce, 2011.

21 Arnfalk, P. 2012

8 US Federal Trade Commission, 2012. Guidelines for the use of environmental marketing claims.

9 Advertising Standards Authority, 2010. The CAP Code - The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, Edition 12.

10 Competition Bureau and Canadian Standard Association, 2008. CSA Special Publication PLUS 14021 - Environmental claims: A guide for industry and advertisers.

11 ASA, see footnote 9.

22 Bull, J. and Bull G., 2010. From Paper to Pixels – Evaluating the impacts of an industrial transition. Forestry Innovation Investments.

23 Two Sides US, 2013. Myth: Electronic communication is more environmentally-friendly than print and paper. Fact: Not necessarily. E-media also has environmental impacts.

33

THE DIGITAL LIFECYCLE The direct impact of ICT products and services replacing paper is far from negligible, and the trade‐off between the two “technologies” depends on conditions such as use frequency, source of energy, end‐of‐life management of the products, etc.21 In a comparison of the environmental impacts of emedia and paper products, Bull and Bull22 noted that “IT…faces a greater challenge [than paper products] given its dependence on non-renewable esources, the pace of innovation and product replacement, and the difficulties associated with E-waste.”

Conversely, they noted that “forestry has the potential to be a self-sufficient and renewable industrial system, and that best-case scenarios that exist with today’s technology and management are very green relative to the benchmarks of industrial ecology.” Examples of the environmental impacts of electronic communications have been compiled by Two Sides.23 As the population and resulting demand on resources continues to grow, a sustainable future will necessarily depend more heavily on the use of renewable and recyclable products and less on non-renewable materials and the use of fossil fuel energy. Because the responsible manufacture and use of print and paper contributes to long-term, sustainable forest management in the US and Europe, and helps mitigate climate change, it will remain an important element in our media mix. It will also continue to provide social and economic benefits that contribute significantly to the wellbeing of businesses and citizens alike, while co-existing and complementing electronic communications.

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Packaging Technology

DC R105: New medium-format

sheetfed rotary die-cut ter

t ost see KBA and montex-prin nks to tha l tia ten good market po new the of y vit cti the high produ R DC r tte -cu die sheetfed rotary h wt gro the in le 105, for examp r Ou . els lab uld mo segment of innDa d an ard erh photo shows Eb rint ost iela Fuchs from montex-p ector dir g tin rke with KBA ma at ht) rig to ft (le Klaus Schmidt urg rzb Wü in y the KBA facilit

The Radebeul facility of Koenig & Bauer AG (KBA) has entered into a partnership with montex-print ost druck- und papierverarbeitungs-maschinen gmbh & co. kg in Lindlar near Cologne (montex-print) to develop, manufacture and market new, high-performance sheetfed rotary die-cutters. A corresponding agreement was signed by Ralf Sammeck, executive vice-president for the KBA sheetfed offset product house, and montex-print managing director Eberhard Fuchs in December 2013. Under the product name DC R105, montex-print will in future be distributing single- and double-unit rotary diecutters based on the technical platform of the medium-format sheetfed press KBA Rapida 105.

Upon receipt of an order from montex-print, KBA will be supplying all the modules required for a sheetfed rotary die-cutter (feeder, infeed and die-cutting unit, together with the associated drive systems, electrical equipment and air supply) as a ready-assembled machine, at the same time already incorporating montex-print’s proven, high-precision magnetic cylinder into the die-cutting unit.

Transport, installation, commissioning, training and customer service are to be handled by montex-print. The first DC R105 is expected to be ready for demonstrations at KBA in Radebeul at the end of May, and customers can look forward to the first deliveries from early autumn.

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The DC R105 is designed for sheet formats from 360 x 520 mm to 740 x 1,050 mm, a maximum production speed of 12,000 sheets per hour, and a substrate range from 0.03 to 0.7 mm (setting range 0.0 – 1.2 mm). In terms of productivity, precision, makeready times and ergonomic operation, it will be far superior to the used offset and letterpress models otherwise re-equipped for such die-cutting work.

The whole set-up is operated from a control panel at the delivery, as the console normally installed with an offset press is not necessary for a pure die-cutting machine. montex-print has been repairing and overhauling used printing presses since 1978, and has built up a good reputation in the industry for the conversion of used sheetfed offset presses into rotary die-cutters over recent years. With the development of a new rotary

die-cutter together with KBA, montex-print is now venturing the next step, but nevertheless without abandoning its current usedpress business.

Managing director Eberhard Fuchs is convinced that the cooperation will bring benefits for everyone involved: “For all those customers who seek to generate additional revenue with flexible finishing of the most varied materials, formats and run lengths, we offer the best price-performance ratio thanks to the simple handling and extremely fast makeready. That applies, for example, to the fastgrowing IML segment, but at the same time

also for short-run packaging, self-adhesive labels and other special materials. The DC R105 is the perfect machine for such jobs!”

Print finishing has been an important topic at KBA for many years. In the past, this usually meant diverse coating technologies, cold foil transfer and the like. The cooperation with montex-print in the field of rotary diecutting, however, is now set to further extend the already broad spectrum of finishing options – initially as an stand-alone offline solution after printing, but with the medium-term perspective of inline integration into a Rapida press in suitable cases.

The DC R105 from single-unit montex-print – here as a kably on sta mi machine – is based un robust the of rm tfo the technica l pla KBA Rapida 105

The DC R 105-1-2 a s a double unit mac hine, i.e. w it h two magnetic c ylinders for tion jobs such as cre combinaa cutting a nd perfora sing, k iss ting or w a specia l it h folding ca r ton mod u le in the first unit an die-cuttin g in the se d reg u lar cond, is a idea l for th lso e cost-eff ective fin ing of sho is hr t-run pa ckaging

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TEMPRINA MEDIA GRAFIKA ORDERS NEW SIX-TOWER GOSS PRESS TO ADDRESS CONTINUING GROWTH OF JAWA POS Innovative media group with close to 900 Goss printing units installs new Goss Community press to boost production capacity

Temprina Media Grafika, a subsidiary of leading Indonesian Jawa Pos Media Group, has installed a new six-tower, two-folder single-width Goss Community SSC press at its printing facility in Solo City, Central Java in order to boost production capabilities for more sections and more color.

TMP is part of Jawa Pos Media Group headquartered in Surabaya, East Java. The Group is among the world’s largest Goss press users, with approximately 900 Goss units in operation across Indonesia.

“We are very satisfied with the combination of quality, reliability and flexibility of our Goss presses. The press is easy to operate, strong, and we can always find any support and parts. We have a 60 year-old Goss press that is still running in full production. We also like the idea that Goss is using industrial-

standard electrical equipment which makes it easier for us to get support anywhere across the islands,” comments Agus Suryo, General Manager of Temprina Media Grafika.

Jawa Pos has seen continued growth over the years to become one of the leading newspaper publishers and the biggest media network in Indonesia, comprising a TV network of 20 channels. With a combined circulation of over one million copies per day, it prints more than 150 local newspapers and 20 weekly tabloids, as well as the largest national daily newspaper, the Jawa Pos, printed in 80 different cities across Indonesia. This is also supported by the company’s own paper mill and power plant in an integrated facility alongside the Surabaya printing site.

“We are very proud of our dynamic and innovative leadership style that has enabled us

to become the leading brand in this region,” explains Suryo. “Embracing the younger population, we were the first newspaper in Indonesia to have a section dedicated to younger readers which was a great success. To maintain our leadership we need to keep improving our print quality and capability, and investing in the right equipment is essential.”

According to Suryo, Jawa Pos also maintains a central focus on its role within the community. As well as spearheading social and environmental campaigns, the newspaper has recently launched the Development Basketball League (DBL), Indonesia’s biggest competition for students, and constructed a stadium next to the Surabaya newspaper office.

Under the leadership of Dahlan Iskan, Jawa Pos has been transformed from a small newspaper in 1982 to one of the largest media

groups in Asia today. Jawa Pos readership has risen steadily in this time, including a five-year period of growth which saw the circulation rise from just 6,000 copies to over 300,000 copies. Now Jawa Pos has around 500 000 readers spread from Java Island to Bali.

Dahlan Iskan now serves as Indonesia’s Minister of State-owned Enterprises, and the newspaper is led by his 35 year-old son, Azrul Ananda. Jawa Pos continues to win many awards including World Young Reader Newspaper in 2011 by WAN-Ifra, and last year achieved an unparalleled growth of 14 percent.

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Packaging Technology

SUSTAINABILITY IS AN INTEGRAL PART OF THE PAPER TISSUE VALUE CHAIN Industr y’s continued ambition is to drive sustainable hygiene and human health

Industry veteran Roberto Berardi of the European Tissue Symposium explains how the sector is taking steps to stay ahead of the curve in meeting the challenges of sustainability

5th International Packaging and Printing Exhibition for Asia

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Packaging Technology

When you work in an industry that relies on forests for its base material then you naturally think long term. Business sustainability is a way of life in the European tissue industry where trees can have a growing cycle of up to 50 years. Europe has some of the most advanced forestry management systems in the world and performs well against a range of sustainability criteria. The goal of the tissue industry is to not only drive the adoption of ever-greater sustainability practices within our own sector, but to be an integral part of driving sustainable hygiene and human health throughout Europe.

Sustainability must become a way of life.

Before elaborating on some of the initiatives the industry is taking I should clearly define the concept of ‘sustainable business’. Sustainability is often described as having three pillars: social, environmental and economic. I agree of course but my preferred definition is one I learned in a seminar at Harvard Business School a few years ago where Sustainability was defined as Leadership and Responsibility. A business must set its direction placing the principles of sustainability at its very heart: its purpose, mission, strategy, goals, values and responsibilities. It must then create a corporate context and culture in which its actions are economically, legally and ethically sound.

By meeting each of these three criteria in all of its business actions an organisation can legitimately claim to be sustainable. And indeed as we have already seen, ethical requirements frequently become legal requirements over time as societal opinion moves to embrace a more sustainable approach to the way we do business.

This is ultimately in agreement with the Brundtland Commission’s mission to unite countries to pursue sustainable development together. Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

So how is the European Tissue industry shaping up?

The sector is working continuously to increase its sustainability across a host of different areas including recycling, recovery, transport, water and workplace safety. There are some well-established initiatives and also some exciting new projects being developed and likely to herald the future direction for the sector.

Forest certification – a crucial development in demonstrating our sustainable credentials We are immensely proud of our most recent initiative in the area of Forest Certification.

This is a crucial development for the sector and offers reassurance to our customers and consumers while also lending further credibility to the sector.

ETS supports the use of fibres from sustainably and legally managed forests and encourages the use of third party certification as one of the best ways to ensure that suppliers meet these requirements. We do not favour any single scheme but support the various international and national Forest Certification schemes that offer third party verification or certification of compliance.

Customers have welcomed the certification of fibres and we are committed to supporting the sustainable management of forests based on responsible forest management, social responsibility and economic viability.

We also encourage the development of standards, performance measures, and continual improvement in best practices for forest ecosystems.

We use the definition of ‘Sustainable Forest Management’ agreed at the Second Ministerial Conference on the Protection of Forests in Europe, held in Helsinki in 1993: “The stewardship and use of forests and forest lands in a way and at a rate that maintains their biodiversity, productivity, regeneration capacity, vitality and their potential to fulfil now and in the future, relevant ecological, economic and social functions at local, national and global levels, and that does not cause damage to other eco-systems.”

ETS has particularly welcomed the new EU Timber Regulation which came into force in

2013 and ensures that only products from legally sourced wood are sold across the EU28.

The members of ETS have for some years committed to using only fibres from legal and sustainable sources.

Exploring opportunities in recycling and recovery Europe leads the world in paper recycling with levels at over 70% in 20121– up from 40% in 1995. While paper consumption levels are the same today as in 1998, recycling levels are 150% higher. In Europe, a paper fibre is collected and recycled on average 3.5 times, compared with just 2.4 times worldwide. ETS are members of the European Recovered Paper Council, committed to meet a voluntary recycling target of 70% in the EU +Switzerland and Norway by 2015 – a level already achieved today and higher than any other region in the world.

I should stress though that Lifecycle analysis studies (LCA) show sustainable tissue products can be produced with both recovered and new fibres and that each has its benefits and shortcomings. Experts have carried out carbon footprint studies on toilet tissue that prove that the decision to use either fibre type does not significantly alter the carbon footprint and that neither fibre type can be considered environmentally preferable when considering carbon emissions.2 Total environmental impacts depend on a number of factors including location of the mill, closeness of available fibres, energy options and production waste utilisation and these should be reviewed on a case by case basis. It is for this reason that we advocate a total lifecycle approach to understand the environmental impact of our products. We are not in favour of carbon footprint labelling for our products as it measures just one environmental impact and so can be potentially

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Packaging Technology

misleading for consumers. However we are following with great interest the EU project to establish Product and Organisation environmental footprints as these should encompass all the environment impacts and overcome the weakness in carbon footprinting.

Thanks to sophisticated new technologies the tissue industry increasingly uses recycled fibres in products without compromising on softness, strength and absorbency. Companies are innovating using recycled fibres or environmentally friendly fibres from plants that grow well and are able to offer products that are similar to virgin fibre ones.

The very latest development is that industry leaders are actively exploring opportunities to recycle paper towels. Research is ongoing but could lead to some exciting breakthroughs for our industry in contributing to Europe’s status as paper recycling world champion.

Driving waste minimization The most effective way to recover used materials is to not generate waste in the first place. A great deal of work is being undertaken in paper mills across Europe to minimize wastage - in the production processes, in the cutting of the paper, and in the way machinery and forklifts are used. Efforts seek to minimise damage and hence wastage in the handling of tissue products and the industry is also developing more absorbent products which hence reduce usage.

Conservation of water is a key global concern and companies in the tissue sector increasingly operate fully closed production loops to reuse water – although they have to evaluate whether this is the most cost-efficient option in the more water abundant countries of northern Europe.

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Upholding sustainability in the workplace

tion already with wind turbines being cited in forests on the tops of hills where they are away from people and in low-yield locations.

Safety in the workplace is a fundamental prerequisite of sustainability - and a legal and ethical obligation. Upholding optimal safety is rooted in respect and if employees believe that management is placing safety as a number one priority then they will be motivated and work well. The result is a virtuous circle for a company’s prosperity. The implementation of values and practices that guarantee optimal safety standards is rooted in the psyche of not just the tissue industry but of its main suppliers too and we are proud of the safety standards that we uphold.

My dream of course is that future innovations will provide the planet with unlimited quantities of low cost, low impact energy.

This would enable us to develop the ideal toilet roll: soft, absorbent, resistant, very long, pleasantly decorated, made with recycled fibres and at a price that is accessible to the vast majority of people.

So what’s next for the tissue sector?

Trade customers and consumers are increasingly aware of the need to save and conserve.

They are particularly keen on packaging reduction and industry members have taken a number of initiatives to make products more compact. This pleases retailers as they take up less space on-shelf in store, and pleases customers as they are less bulky to store at home.

Larger rolls - twice the length of a standard roll – which save on packaging, transport and storage costs, have been available for a number of years too and are now being extended more widely including into private label ETS has also undertaken transport studies to look at truck utilisation and content optimisation in order to be more economic and energy efficient. And the industry hasn’t stopped there. We also look at recycled plastics for the outer wrappings to ensure that every stage of the production chain is conscious of the impact it has on the environment.

Looking to the future our industry will continue to push the boundaries in re-utilisation techniques and even surpass some of the excellent work that is being done today. I believe we will develop ever more efficient and effective paper production and converting technology and perhaps machines will be more compact so located closer to the final customer.

I would also hope that we will work to further limit our energy waste, promote renewable sources and reduce the miles travelled by our products. Some promising new work is taking place in the area of wind energy genera-

I am excited about what we have achieved so far in driving the principles of sustainability throughout our sector. And I am optimistic about the future and where innovation and a determination to do even better can lead us.

But we are not complacent.

The European tissue industry is committed to helping people to achieve a better quality of life by delivering optimal hygiene that supports human health.

Unless we are able to improve, or at the very least uphold our standards of excellent, then we cannot justify the term ‘sustainable’.

1 CEPI 2 Carbon footprint of toilet tissue paper: Comparison of toilet tissue using 100% fresh fibre pulp and 100% recovered fibre pulp.

Authors: Catharina Hohenthal and Katri Behm, March 2009

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Packaging Technology

BEING FIRST is not at all that new to KTC V IETNA M

After all, they remain a pioneer in digital flexographic plate making in Vietnam.

With growing demand for higher quality printing output in Vietnam, KTC was faced with the challenge brought on by the market, consumer package goods companies, and their printing suppliers and customers. A solution had to be found. KTC was looking for a cost effective solution with minimal startup and zero added consumable cost.

KTC representatives, Mr. Dinh Kim Bang, Prepress Manager and Mr. Le Van Quang Thuy, Technical Manager began their evaluation by examining various flat top flexographic plate making systems and comparing their ease of use, maintenance costs, technical support and consumable requirements. After visiting the DuPont Packaging Graphics regional technical center located in Shanghai, China, receiving a live equipment demonstration and engaging with the DuPont team in a detailed discussion about the company’s needs, Bang and Thuy decided to invest in the

DuPont™ Cyrel® DigiFlow 3000ETL flexographic system. KTC is the first trade shop in Vietnam and the ASEAN region to install the new system.

DuPont™ Cyrel® DigiFlow is a digital workflow enhancement that expands the capabilities of digital Cyrel® solvent plates to deliver superior print quality and productivity. As a simple modification to existing DuPont™ Cyrel® exposure units, the DigiFlow modification can be used, as needed, when a flat top dot is required. It also optimizes the benefits associated with solid screening programs such as HD Flexo Microcell. DigiFlow delivers improved solid ink density and 1:1 image reproduction, with no additional plate making steps. In a comparison of standard and Cyrel® DigiFlow dot structures, ALC Group reported a significant performance improvement. The Cyrel® DigiFlow dot was more dependable. They noted the system’s ease of

use, greater speed and smaller potential environmental footprint than current flat top dot systems.

“KTC plans to work closely with its customers in Vietnam to meet the increasing demand for quality print performance,” said Bang.

“We will continue to drive our services to the next level by looking into other new plate making technologies. Investing in the new Cyrel® DigiFlow 3000ETL has helped elevate KTC Vietnam in the future direction that we have envisioned.”

With its experienced staff, KTC has established itself as a reliable printing, graphic and prepress service provider. KTC was founded in 1999 and has expanded with more than 190 staff working in its head office and three branch offices in Ho Chi Minh (HCM) City districts.

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Wide Format / Proofing Technology

HEATPROOF label series HP-CBR label product can withstand high temperatures of up 1200ºC and be variable data printed in-house

Lintec Graphic Films, supplier of specialist pressure-sensitive coated film products for durable label applications, has extended its HEATPROOF label series. The launch of HPCBR – a exteme high temperature label product that can withstand temperatures of up to an impressive 1200ºC and be variable data printed on-site – further addresses a number of challenges faced by the ceramic, glass and metal production industries.

Poor identification of metal, ceramic and glass leads to costly and time consuming corrective procedures, and there is a growing demand from across the production industry for a highly resilient solution to label damage caused by extreme temperatures, chemical exposure and harsh weather conditions. Such problems undermine everyday production efficiencies, including mixed batch numbers, liability issues, lost inventory via tracking problems, identification after cooling, outdoor storage and shipping difficulties.

“The identification of the goods in the manufacturing of machinery – such as industrial baking trays and motor vehicle parts – is paramount for production companies and of course, their customers,” explains Andy Voss, Managing Director of Lintec Graphic Films.

“We’re always striving to be at the vanguard of innovation, and there was a great demand from our customers for a label that could not only withstand temperatures of up 1200ºC, but one that could be supplied as blank label, printed on-site and applied with minimal fuss.”

Whether a bar, serial or QR code, the preprinted HP-CBR is a chemical proof, highly scratch resistant label that can effectively endure the harsh environments created during the manufacturing process. Capable of being produced in-house, the label enables the stock management team to print labels in real

time in the factory via thermal transfer and then easily apply the self-adhesive product – removing the need for special heat activated adhesive.

Enhancing time and cost efficiencies, HPCBR also provides close control over heat treatment process management for electric parts, heat generating processing for glass products and the homogenising of aluminium ingots.

The HP-CBR label is composed of an organic/inorganic complex with highly modified acrylic adhesive and backed with a paper release liner. Lintec Graphic Films’ innovative HEATPROOF series is globally renowned for its high temperature and chemical resistance, excellent printability of up 600dpi, its robust durability within interior and exterior conditions and importantly, its cost-effectiveness.

Voss concludes: “Significantly, the HP-CBR can also be produced via variable data printing in-house, providing absolute control for those in the front line responsible and ultimately reducing liability for lost, late and faulty stock. It provides automatic tracking and management of materials throughout the supply chain, improving efficiency and safety – gifting production companies with the peace of mind to focus on the other important areas of their business.”

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Game changer The HP Indigo 30000 Digital Press will take your packaging business to the next level with offset-quality digital printing.

Engineered for folding carton packaging printing, the HP Indigo 30000 Digital Press is the next big thing in packaging. Versatile, efficient and cost-effective, it will bring offset-matching quality to your operation, while introducing new opportunities enabled by digital.

Get ready to expand your business with HP Indigo 30000.

Find out more at hp.com/go/hpindigo30000 or contact Edcent Chan; Hp: +65 9862 6092 or Email: edcent.chan@hp.com

Š 2014 Hewlett-Packard Development Company, L.P.

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Finishing Technology

Featuring Innovative SmartPress Technology

New Granit Three-Knife

Trimmer from Muller Martini – Fully Automated and with a Wide Range of Applications

The new Granit three-knife trimmer impresses with innovative SmartPress technology, resulting in consistent, first-class trim quality. The fully automated equipment has a wide range of applications in softcover and hardcover lines.

LIMITED INVESTMENT VOLUME If used in existing perfect binding lines, the Granit increases efficiency enormously. Production runs can be planned and performed efficiently with a job changeover time of just three minutes.

The productivity of an older line can be vastly increased, especially for relatively small runs, while the required investment volume remains limited.

The Granit uses patented SmartPress technology, which has proven its worth in the higher performance range, to provide optimal, consistently high trim quality. It ensures a gentle and controlled pressing procedure in which all air between the sheets of paper completely escapes, even if the product is bulky, allowing for the product to be trimmed perfectly, which is key to consistently high product quality. SmartPress technology is adaptive. In other words, pressing automatically adjusts during production to fluctuations in product thickness, ensuring consistent book quality.

VERSATILE USES The Granit three-knife trimmer from Muller Martini ensures cost-effective production in a wide range of applications. The Granit can take full advantage of seamless automation in a fully networked perfect binding line, such as the Pantera or Alegro A6. The operator can perform the necessary fine-tuning directly on the central screen of the perfect binder during production. In addition, the trimming cassette and pressing pad can be exchanged in just a few steps, which shortens job changeover times considerably.

FOR HARDCOVER OR AS A STAND-ALONE MACHINE The Granit also provides top-class trim quality in hardcover lines. The SmartPress technology meets all the requirements in this area too. In order to achieve short setup times, the three-knife trimmer is easily connected to the commander of the casing-in machine, which enables size data to be transferred quickly.

At companies where perfect-bound products are trimmed using a guillotine cutter, the production process is rendered considerably more efficient using the Granit. If the new three-knife trimmer is used as a stand-alone machine, loading is always ergonomic and safe.

Division ContiTech of Continental AG Print World Asia • 1 / 2014

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Laid-back efficiency.

Global-warming-neutral CLIMATE Xtra BLANKETS printing blankets let you lean back and relax. That’s because they enable you to up your efficiency while at the same time effortlessly satisfying your customers' sustainability wishes. More at www.pxp.de

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Wide Format / Proofing Technology

HP UPGRADES END-TO-END APP for Custom Custom Wall Wall Décor Décor for

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At the heart of the upgrade is HP WallArt 2.0, a cloud-based web service that aids in simplifying the design, visualisation and production of custom wall coverings. Launched globally at Heimtextil 2014 in Frankfurt, the expanded suite is available for free for new and existing HP Latex Technology customers.

WallArt 2.0 integrates with HP’s Latex Printing Technology, to create unique or short-run wallpapers, wallcoverings, wall murals and canvas prints. First introduced in 2013, WallArt is essentially an end-to-end application for designing and printing wall décor. The web application works through a support system of a range of design software, media and finishing options. The upgraded version further streamlines print processes through collaborations with third parties, and places emphasis on international industry certifications.

“When we talk about the wall décor segment of the market, it goes beyond just printing capabilities. It is really an end-to-end solution. HP has collaborated with suppliers in the market to truly integrate the processes, from the front end design tool, colour management, all the way to the finishing,” said Nicholas Ng, regional manager for Southeast Asia, Graphics Solutions Business – Sign and Display, HP Asia Pacific and Japan.

WALLART 2.0 IS AN EXPANSION OF HP’S SUITE OF DIGITAL PRINTING SOLUTIONS FOR CUSTOM WALL DÉCOR THAT CAN HELP PRINT SERVICE PROVIDERS REACH NEW MARKET SEGMENTS AND CAPTURE FRESH REVENUE.

By Sha Jumari.

Custom Wall Décor in Asia The custom wall décor market in Asia is a relatively untapped territory. With the upgraded application, HP aims to open up new customer segments and bring in revenue for print service providers wall covering manufacturers in the region. HP reported that more than 1,100 customers in 66 countries are already using WallArt. According to Ng, there are possibly a few billion square meters of opportunity to apply custom wall décor solutions worldwide, and 20-30% of it is located around Asia. From that volume, less than 10% is printed digitally. There is a marked potential for the digital custom wall décor market to grow in Asia.

WallArt 2.0 introduces collaborations with third parties in the custom wallcoverings market. A partnership with AVA, a UK-based wallpaper software solutions provider, allows the development of exclusive design tools. HP also works with global stock photography company Fotolia, which grants users access to a range of high quality images, designs and artwork, and Fotoba International, for seamless automatic winding systems.

“There is growing demand in Thailand and the Philippines, and Japan is seeing a very fast growth. We have seen a lot of customers asking not just for wallpapers, but wall murals and artpieces as well. In Singapore wall décor trend is healthy, although the demand comes not so much from the home side, but in hotel, retail and corporate spaces,” said Ng.

“The Wallart is an end-to-end solution that we continue to grow. No other hardware provider has this much level of integration, which is what it’s all about. If someone wants to get into the digital wall art market, HP is able to advise them on the creation all the way to the finishing,” said Ng.

WallArt 2.0 is available on iPad for free, when previously it was only PC-based. The application allows real-live previews through an interactive user-friendly interface. This meant that the user is able to immediately visualise how their designs will look like on their wall, by simply taking a photo of the wall and layering the wall design over it. Once the user is satisfied with the visual, the image can be sent across immediately to the printer.

HP highlighted their focus on meeting international standards and certification for the upcoming year. Authorised by third party labs, HP has thus far received the EN233 certification for washability and colourfastness, the Euro Class B standard for flame retardancy and the CE Mark.

Other features include integration with customer’s online storefronts for a customised web-to-print solution, added options for easier production of canvas prints and new elements such as sustainable substrate HP PVCfree Durable Suede Wall Paper.

Real-Live Visualisation

“We don’t just talk about hardware anymore, we talk about bringing them through their whole entire journey. We have also extended that capability through the software portion, which allows people to DIY. The software is smart enough to take into consideration wall elements such as plug boards, windows, and doors, and it tiles the wall design around them accordingly,” explained Ng, as he walked through the app.

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NEWS Good News For Newspapers at WANIFRA’s Printing Summit oray Industries Inc., a leading manufacturer of waterless offset plate technology, will be presenting a “good news” story to the newspaper industry at the upcoming WAN-IFRA Printing Summit, in Munich, March 19 – 20, 2014.

The global conference on newspaper production will hear how waterless offset printing is an environmentally friendly printing process that delivers higher quality, reduces waste and increases the productivity of newspaper and semicommercial printing operations.

“In an industry that is under pressure, seemingly from all sides, we are excited to be bringing some good news to newspaper printers and publishers at the WAN-IFRA Printing Summit,” said Mr. Mitsunori Hayashi, General Manager of Sales and Marketing for the Toray Graphics factory in the Czech Republic.

“Ecological printing is no longer seen as an expensive luxury, but as a profitable business. For newspaper printers, taking advantage of the benefits of waterless printing is easier than they may think.

We are pleased to be able to help our customers improve productivity, increase asset utilization, open up new business opportunities and maintain their competitive edge as a result of the printing advantages Toray Waterless plates deliver. The ability to offer high quality, without changing the ink enables them to enter the semi commercial and magazine market.

Mitsunori hayashi

Innovation Focus This, increased quality, productivity and profitability, can be passed along to newspaper publishers and will be appreciated by newspaper readers.“ Among the topics highlighted at the summit for newspaper publishers and printers, will be ways to streamline production without abandoning variety, making print interactive and differentiate to keep print alive as well as updates on innovations in the print process and how to combine digital and litho production.

“For most of today’s newspaper printing plants, whether independent or belonging to a publishing house,” added Mr. Hayashi, “making production more efficient and lower cost is no longer simply an option. It is a necessity – to survive and to stay competitive. This conference is a fantastic platform for Toray to present to the region’s successful newspaper publishers and printers ways they can further improve their print production and their services for their customers, while at the same time introducing significant economies. The reception to this message in other regions has convinced us that the combination of benefits offered by waterless printing for newspapers will be very interesting for all printers and publishers.”

Waterless Plate Manufacturing: Closer to Home In order to make waterless technology more accessible to Europe, North America and the Middle East, Toray recently opened a new European plate production facility in Prostjov, Czech Republic. The factory, which opened in November 2013, produces all types of CTP waterless plates for the European, American and Middle Eastern markets, including the highly durable MX10 plate for newspaper and semi- commercial printing. Since its introduction in 2012, the MX10 plate has provided enhanced productivity to a number of newspaper printers using KBA Cortina presses.

Mr. Hayashi adds, “The overall newspaper printing market is certainly facing a wide range of challenges. Yet there has been a distinct acceleration in demand for waterless printing technologies within that market. Toray has made a steady effort to improve the materials used and to continue to accumulate waterless printing technical know-how that benefits its customers as they work to improve their operations. These

efforts are clearly being recognized and appreciated by newspaper printers, who are adopting waterless offset technology in greater numbers than ever before.’

Sampling the High Quality Results At the summit, Toray will showcase the variety of product possibilities waterless offset printing affords adopters of the technology with a wide array of creative coldset and heatset print samples.

Food Safety and UV-Cured Printing Inks :- RadTech Europe is a key information provider for brand owners and retailers There is much to be said in favour of radiation-curing inks, as world-leading manufacturers of packaging print equipment – and their users -- have already discovered. Because UV inks and their EB equivalents cure faster, work throughput is much faster than with traditional print drying tunnels.

Just as importantly, UV inks deliver high-quality, crisp, graphics (partly a by-product of their speedy cure, which reduces the ‘dot gain’ flow tendency of liquid inks) at a competitive cost per m2. Perhaps most important of all, they achieve all this without emitting any VOCs, making them an environmentally-friendly alternative to solvent-based inks. RadTech Europe is the industry association focused on the use of radiation curing in a number of manufacturing arenas, and it is proactive in promoting and managing the technology’s future in the field of packaging print.

Learning lessons Since the first application of UV inks and coatings in the world of packaging print, the industry has reacted swiftly to market issues and worked diligently to increase the performance and suitability of the technology for use in food packaging, for example through the development of low-migration inks to deal with the potential issue of migration of ink components into food.

Packaging barrier performance It is a notable fact that, although some of today’s advanced packaging structures may effectively act as a barrier against migration, only two materials – glass and metal -- are regarded as absolute barriers. The permeation of possible contaminants through the packaging substrate, including ink migration,may

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NEWS

therefore be possible. An additional factor in relation to ink migration is the possibility of ink ‘set-off’. This involves the transfer of ink from the printed side of packaging -- when it is stacked for construction or, in the case of printed labels, for automatic application -- to its underside (ie the surface which will make contact with the pack contents). Issues like this, along with questions reflecting wider discussions with respect to human exposure to chemicals– are at the heart of RadTech Europe’s consumer safety agenda with UV inks and varnishes.

RadTech Europe has engaged with the entire packaging print supply chain, from the suppliers of ink raw materials to the end-user brand owners and retailers, and continues to do. A highlyfocused pan- European food packaging seminar is planned for the second half of 2014, as part of the association’s proactive ongoing formal and informal communications programme.

Regulatory initiatives There have been ongoing developments to increase the performance of UV inks for food packaging and ensure their suitability for use and brand owners such as Nestlé have instituted their own company-specific food packaging production standards. Food safety has also been the driver for a raft of

regulatory initiatives across Europe providing a framework for the use of inks in food packaging – initiatives that reflect the importance of the issue to all involved in the packaging print supply chain. RadTech Europe and other leading technical associations, including the European printing inks association EuPIA and the European chemical industry council CEFIC, are all actively addressing these concerns in concert with the EU authorities.

Although there is currently no specific EU legislation concerning printing inks in food packaging applications, good manufacturing practice for all materials involved in the production and packaging of food– including inks – are covered by regulation (EC) No 1935/2004 which requires that materials and articles which, in their finished state, are intended to be brought into contact with foodstuffs or which are brought into contact with foodstuffs, must not transfer any components to the packed foodstuff in quantities which could endanger human health, or bring about an unacceptable change in the composition or deterioration in organoleptic properties.

Additionally, the Swiss Ordinance on materials and articles in contact with food – often used as an industry standard

-- continues to refine a list of permissible substances as knowledge grows; any listed components being subject to specific migration limits. Germany is also in the development stage of its own Ordinance in this respect. RadTech Europe members are contributing their expertise to help establish the highestpossible migration limits for key raw materials, and, together with EuPIA and the CEFIC UVEB Sector Group, have been instrumental in developing REACH dossiers and in compiling migration data for submission under both the Swiss and upcoming German Ordinances. As a direct result, GPOTA and TMPEOTA have been granted higher 50 ppb migration limits, with work on other substances, including a number of commodity photoinitiators, on the way.

Ink innovation EuPIA has developed its own guidelines for the printing industry on the selection of raw material constituents of food packaging inks, which are today the established standard. There is a standard Statement of Composition which EuPIA members will provide to the food printing and packaging chain to confirm that the inks supplied are fit for purpose; and printers are encouraged to conduct their own practical migration tests as appropriate for the types of packaging

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print they undertake, as a ‘fail safe’ mechanism. The industry continues to innovate, too, with inks demonstrating lower migration levels associated with radiation curing.

RadTech Europe’s President, David Helsby, comments: ‘RadTech Europe’s prime goal is straightforward: to work with all stakeholders to ensure that brand owners can safely use radiation- curable inks in food packaging applications, without endangering the consumer, and enjoy the attendant benefits. Radiation curing has a long and successful history in providing optimal outcomes in many other aspects of manufacturing, including flooring, automotive and electronic components, household appliances, metal cans, and rigid plastics.

Food packaging print need not be an exception.’

Further information on RadTech Europe’s ongoing work in the printing inks arena is available via the association’s website, www.radtech-europe.com. extensive worldwide reseller network.

GROUP360 Worldwide® uses Esko Studio Toolkit for Shrink Sleeves to help accurately predict artwork distortion GROUP360 Worldwide has been using a number of Esko design tools to build virtual 3D models of packaging – much faster and less expensively than physical prototypes – for customer reviews, and to create accurate artwork for shrink sleeves.

GROUP360 Worldwide is a leading

full-service marketing communications organization with well over 400 associates and 20 offices worldwide.

Their impressive client list is a virtual 'who’s who' of Fortune 100 companies that market some of the world’s most iconic consumer brands. Over the past 6 years GROUP360 Worldwide has been on a mission to redefine the role of marketing agencies on a global scale by providing fast-moving consumer goods marketers a true, fully linked, integrated, strategy to shelf marketing solution.

GROUP360 Worldwide’s unique, all inhouse solution has proven to help brand owners get their products to the shelf and their messages to the marketplace better, faster and more financially intelligent than ever before. They do this by seamlessly linking together strategy, creative and execution, which includes all required marketing and production disciplines, each executed at best- ofclass standards. Every one of these key disciplines are driven by proprietary processes, technology, custom SOP’s, and highly experienced leadership, who bring decades of experience as national brand marketers, agency executives, and production specialists from around the globe.

Finding a better process to predict shrink sleeve distortions Unlike many companies, GROUP360 Worldwide does not use a heat process to determine shrink sleeve distortions.

At times they may get specifications with product grids from the converter.

While they could create good designs, the process of creating distortions for artwork required some calculations along with some guesswork. Their

GROUP360 Worldwide had used ArtPro PowerWarp, which helped to counter distortions created by physical shrink sleeves. After Artwork Systems merged with Esko, GROUP360 Worldwide transitioned from PowerWarp to Studio Toolkit for Shrink Sleeves kit about two years ago. It allowed them to easily work with regular shapes created in Studio Toolkit and irregular shapes created in other 3D applications, rather than just simple cups or bottles.

GROUP 360’s use of design and production tools has expanded to include: Esko Automation Engine, a modular workflow server with dynamic workflows that are easy to set up and operate.

Studio, a unique set of tools for 3D packaging design Studio Toolkit for Boxes, a version of Studio specifically for boxes, using technology from ArtiosCAD, a structural design package, and several tools to handle the complexity of panels.

Creating Greater Business Opportunities

The 8th Indonesian International Printing Exhibition

3–6

Sept 2014 JI Expo Kemayoran Jakarta, Indonesia

Book

p

do n i . w

Your Space

t

e n . t n ri

ww

Now!

INDOPRINT 2014 provides the ideal platform for global companies to showcase the latest innovations, develop strategic partnerships and expand business opportunities.

Exhibit now to tap into Indonesia’s thriving printing sector!

Concurrently held with:

Supported by :

The 9th Indonesian International Plastics Exhibition

The 8th Indonesian International Processing and Packaging Exhibition

Messe Düsseldorf / Organizer of:

Jointly organized by : Worldwide: Messe Düsseldorf Asia Pte Ltd Tel (65) 6332 9620 indoprint@mda.com.sg Within Indonesia: PT. WAHANA KEMALANIAGA MAKMUR Tel (62) 21 5366 0804 info@wakeni.com

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NEWS a more consistent, branded product. We can use Studio as a quality control tool offering a prediction of distortion. From my point of view, that is much easier than going to press and heat tunnels.”

Studio Toolkit for Flexibles, providing design tools to make flexible packaging shapes quickly.

Studio Toolkit for Shrink Sleeves, which can simulate a virtual shrink sleeve around an object.

Designers instantly see what artwork elements suffer from the distortion in 3D. It can handle round objects, asymetrical objects and even multi-packs.

GROUP360 Worldwide needed the ability to work with irregular shapes.

“We work with many unusual containers, such as flavored water bottles for example. We will design the shape with a 3D modeling program and import it into Studio Toolkit for Shrink Sleeves. From there creating the label is pretty easy,” explains Meyer. “Virtually any packaging structure can be used to create a shrink label, and artwork wrapped around that.

The interface is very simple and there is not much to adjust. Studio Toolkit for Shrink Sleeves is also very helpful when creating basic assembly models – for example, when we want to show what it will look like to wrap a shrink sleeve around a case of soft drink cans or bottles. Or, there are times when we will show a customer a scene of what it will look like to use a shipping box as a display. We can show the tear-out of the box, exposing the product inside. In that case, we use Studio Toolkit for Boxes and Studio Toolkit for Flexibles.”

By using Studio with Automation Engine, GROUP360 Worldwide is able to create a model and distribute the files to operators to place graphics on the structure in Adobe® Illustrator®. From

there they use the Automation Engine workflow to create the final rendering.

“Studio Toolkit for Shrink Sleeves is great for design work. We will use it to create a rendering for artwork, making adjustments based upon production needs – mostly for brand integrity,” adds Meyer. “Most clients are given a flat template, but rarely a digital prototype.

Many do not have a good idea of what it will look like in the final form. For example, there could be a square logo near the neck of a bottle which will get pinched in. In the end, it could look like a rectangle or another unacceptable shape.

Or, a round logo could look like an egg.

On a regular basis, we will pre-distort the artwork and show the brand owner what it will look like. Ultimately, the client will decide to alter the artwork or move the logo away from a high-distortion area to somewhere that is safer, giving them

There is a big time difference between creating a high-end 3D rendering and creating a rendering on Automation Engine. “We can spend an hour or more in a complicated 3D design application to render a file. But once we have a good model, it could take us only 30 seconds in Automation Engine to create the final rendering. It cuts down production time exponentially – perhaps ten times faster or more. Once we have an approved carton model, it could be as much as fifty times faster. I can produce in 15 seconds what it might take the production department 15 minutes to determine acceptable artwork,” calculates Meyer.

“There is a significant cost savings by using Studio for prototypes versus going to press.”

For some clients a virtual 3D model is fine. In fact, a few of GROUP360 Worldwide’s customers are using the 3D renderings for sales and premarketing.

Other clients require a physical mockup, which GROUP360 Worldwide also produces or offers through a variety of its partners. However, the price tag can be up to five times more for a physical mock-up than it is for a 3D rendering counterpart.

“We were creating shrink sleeves for 300+ variations of packaging for a recent project. Basically, by predicting the distortions, it gave us the confidence to go through all of them and make a quick decision as to what was going to

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NEWS distort – and by how much – and what was not going to distort,” remembers Meyer. “It allowed us to experiment with many styles and sizes and quickly render the packaging for each container. In combination with our workflow server, Esko Automation Engine, 3D work can be passed from our operators’ desks to a final rendering in a very efficient manner.”

“Studio Toolkit for Shrink Sleeves is a valuable product for very specific needs,” he adds. "If you have a specific purpose for shrink sleeves, Studio Toolkit for Shrink Sleeves is simple to use and is up and running quickly. As far as I know, it's the only product that accurately mimics the prediction of shrinking.”

Antalis and Rapidity join forces for Digital Café launch creating ‘Big Bang’ for designers and marketers New inspirational creative meeting zone for designers, marketers & print buyers showcasing the best of digital print and paper Antalis has partnered with Islingtonbased digital printing company Rapidity to launch The Digital Café, a creative space where designers, marketing professionals and print buyers can find inspiration in the world of digital print and paper. Visitors to the new Digital Café can immerse themselves in the capabilities of digital print whilst being surrounded by a wealth of cutting edge substrates and creative papers to explore exciting new options for print-based marketing campaigns that will generate high quality response rates.

Rapidity has constructed a dedicated space in its London headquarters, turning the area into a café-style area where visitors can fuel their imaginations in the world of paper and print to bring new dimensions to their campaigns. At the same time, they can seek expert advice and consultancy on the capabilities of digital print from the Rapidity team, as well as input from Antalis on its wide range of substrates.

Complementing the Digital Café, a cartoon-style book, entitled ‘The Book of Bang’ has been produced to provide visitors with a wealth of additional ideas and inspiration. Each page has been printed on a different substrate to clearly demonstrate the versatility of paper which includes tactile and embossed surfaces as well as utilising a range of printing techniques and raised and specialist inks.

The book has been printed on one of Rapidity’s two HP Indigo 7600 presses.

To demonstrate the multi-sensory potential of high quality print and paper, Antalis will showcase its comprehensive range of creative, high impact substrates at the Digital Café. It will feature a selection from its Curious Collection, including SKIN, Metallics and Translucent, along with Conqueror, Rives, Keaykolour, Pop’set, Digigreen and the new Novatech Digital papers.

The Digital Café will also feature a variety of speciality substrates, including Trucard, Invercote, Magnecote, Yupo, Indifilm and Idem digital.

Commenting on the launch of The Digital Café, Paul Manning, Managing Director of Rapidity said, “This will be a real place of inspiration for anyone interested in generating creative printbased marketing campaigns, where they can just drop in and see just what is possible using today’s cutting edge technologies and substrates.”

He continued, “Our HP Indigo presses have opened up an even wider range of applications including the capability to cost-effectively print with white and

raised inks and onto embossed and textured paper. And, by teaming up with Antalis, we can share the versatility and quality of a range of creative substrates to show just how the choice of paper can really maximise the impact and reaction to a piece of printed marketing collateral.”

Natalie Thomas, Marketing Manager at Antalis UK added, “The Digital Café is a fantastic opportunity to show marketers, designers and print buyers just how eyecatching, tactile and impactful print and paper can be, particularly when combined with the most sophisticated digital printing technology.”

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