Printing Innovation Asia Issue 6 2021
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Printing Consistent High-Quality Work at DON DON DONKI Stepping into the aisles, DON DON DONKI is a burst of colours and energy. A sprawling Japanese food supermarket filled with an assortment of colourful packaging, their interior environment is vibrant and invigorating, complete with distinctive neon sign boards and their signature DON DON DONKI jingle. To date, they have 8 outlets across Singapore after opening their first in 2017. In every store, customers are sure to find a myriad of posters, print boards, Donpen (their penguin mascot) standees, and item pricing labels, which have all been printed and hand cut inhouse. To understand how all of this was possible, we sat down with Mr Ma Jingtao, a senior network engineer with DON DON DONKI who has worked with Canon’s imagePROGRAF PRO Series large format printer over the past two years. Don Don Donki has many vivid and eye-catching collaterals for your products and posters. How important is good quality print promotional material to your business? At DON DON DONKI, we have this “Japanese discount specialty store” concept. Our founder Yusada Takao wanted to bring Singaporeans valuefor-money Japanese products and deals after seeing the exorbitant prices of Japanese goods in the market.
However, we wanted to go above and beyond that to make customers happy through our products. This is where the prints come in – we want to use posters that are colourful and makes customers happy when they read about deals on these prints. We have been using Canon’s imagePROGRAF PRO Series large
format printer for the past two years – so far, it is able to sustain high quality prints that are vibrant and faithful to the original design’s colours. I think that the vibrancy of colours is integral to our brand identity, and the 12 colour LUCIA PRO pigment ink feature is able to achieve this and help us carry across the message.
