Printing Innovation Asia Issue 6 2021
52
People MOST forget the p online accounts With many of us now carrying out a multitude of tasks/activities online, one of the biggest problems we consistently experience is correctly remembering the password for our respective online accounts/applications such as email and social media. Interested in password management, Reboot Online Marketing utilised online analytics tool Ahrefs to establish which online accounts/applications people most forget the password for. Reboot Online Marketing found that Gmail (i.e., Google Mail) is the online account/application people most forget the password for with an astonishing average of 454,100 global online searches per month for ‘forgot Gmail password’ – the equivalent of 14,648 online searches a day! In second position is Apple ID with 308,250 global online searches each month for ‘forgot Apple ID’. Instagram is in third place as there is an average of 118,000 global online searches every month from those struggling to remember their password (‘forgot Instagram password’) for the popular photo and video sharing networking service. In fourth spot is Windows 10, which has an average 86,300 global monthly online searches from users unable to correctly recall their password (‘forgot Windows 10 password’) for the Microsoft developed operating system. Facebook (‘forgot Facebook password’ – 78,500) and Steam (‘forgot Steam password’ – 70,440) are among the
other online accounts/applications which receive more than 70,000 global online searches from those who have forgot their password for the respective social media platform and digital video game provider, respectively ranking fifth and sixth. At the other end in 10th position is Amazon, as there are an average 32,900 global online searches a month for ‘forgot Amazon password’ from consumers who cannot adequately remember their password for the e-commerce giant. Reboot Online Marketing’s Top Tips to Create Strong and Memorable Passwords 1) Think of memorable sentences/ song lyrics We are more likely to remember something that has some personal value to us and often some sentences/ song lyrics we have a strong sentiment towards. So, with that in mind, take the first letter of every word in a sentence or song lyric that is very memorable to you and add a few numbers and/ or special characters to the end of it to create a password that is complex yet unique to you. 2)Utilise your keyboard for inspiration Use your imagination to create
meaningful patterns across your keyboard to enable you to come up with a robust password. Try to make it a geometrical shape and make sure to include letters alongside numbers when
