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The following picture emerges from the detailed analysis: Unitedprint/print24 also marks the largest upward deviation in percentage terms in the shopping cart, with +59.92%, 3.46 percentage points more than in December 2022 (+56.46%). At just +2.27%, Flyeralarm was charging almost the same prices again in March 2023 as it did at the start of the shopping cart ZOPI in November 2020. Flyeralarm is also one of two suppliers in the shopping cart analysis to have reduced its prices compared with the end of last yearand significantly so, in this case from +21.37% to now +2.27%. This is probably also one reason why the average value was lower this time.

The remaining suppliers that ZOPI regularly monitors for the shopping cart developed as follows in the first quarter of 2023: At +37.11%, Wirmachen-Druck called up the secondlargest change compared with the first survey in summer 2020. This value had still been +35.47% in December 2022.

This was followed by Onlineprinters with +35.70% (December 2022: +33.60%), Onlineprinters with +35.03% (December 2022: +24.50%), and Saxoprint with +34.87% (December 2022: +34.67%). The change compared to the index value was comparatively low for Redprintgroup: +10.92% (December 2022: +28.17%).

The online print brand of Druckhaus Mainfranken has significantly reduced its prices since February. This means that Redprintgroup, together with Flyeralarm, forms the duo that is charging lower prices than in December.

Outlook

After the feared recession in the German economy failed to materialize last year, the German Council of Economic Experts, in its economic forecast of March 2023, dares to take a still cautious but very cautiously positive view of the current year: it states that German GDP could rise by 0.2% in the current year, but by 1.3% in 2024. A stronger upswing is not to be expected, partly in view of the lower purchasing power due to inflation and the deterioration in financing conditions. However, inflation has peaked and energy supplies have stabilized for the time being.

Incidentally, in its spring projection just published, the German Federal Ministry of Economics and Climate Protection has raised its expected economic output slightly and is now forecasting growth of 0.4% for the current year and 1.6% for 2024.

Nevertheless, it is of course important to be prepared for all eventualities. The fact that the markets have become volatile is something we have to learn to deal with - that has been clear since the pandemic at the latest. The fact that online print shops in particular can act flexibly against this backdrop and respond quickly to developments in the market is something we have impressively demonstrated to ourselves in recent months. So there is no reason to panic - online print shops in particular can and should look to the future with confidence. Because, as I said at the Online Print Symposium 2023: online print is the evolutionary reactor of the printing industry. The only thing is, we have to keep at it and keep developing to make sure it stays that way! So, we better roll up our sleeves!