November 2020 Print Innovation Asia Magazine

Page 20

Printing Innovation Asia Issue 11 2020

20

Is Now t for the N

Commercial printing has been in decline for the last decade, yet it is still a huge, multi-billion-dollar industry. While the total commercial print volume will continue to slide, digital printing’s share of the pie will continue to grow both in terms of volume and value. This article looks at three HP Indigo 100K Digital Press customers and the steps they took to push their businesses forward, even as they are dealing with the effects of the global pandemic. Commercial printing has been in decline for the last decade, yet it is still a huge, multi-billion-dollar industry. While the total commercial print volume will continue to slide, digital printing’s share


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November 2020 Print Innovation Asia Magazine by Print Innovation Asia - Issuu