Printing Innovation Asia Issue 11 2020
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Young B2B brand is a ‘go to and ready-made labels and Xeikon has announced that Sticker Gizmo and School Stickers, based in Redditch UK has invested in a Xeikon 3030 REX, entry level, factory refurbished, digital label press. This young B2B brand is a ‘go to’ online site for customised and readymade labels and stickers in almost any shape and any material – from laminated and foil effect labels to recyclable paper labels and magnetic vinyl stickers – for a wide variety of uses from window stickers, signage and POS and marketing to packaging and party-favours and games, stationery and personalised gifts. Sticker Gizmo provides the educational sector with a number of unique products.
printed rewards and software. We have a strong technical pedigree and developed software to link physical printed rewards to an online experience which really adds a unique angle to our education proposition. We launched our B2B brand, Sticker Gizmo, about 18 months ago as we were keen to expand into new markets. We used our technical skills to develop our own online design tool and pricing engine and we have been really pleased how this part of the business has grown”.
The Executive Chairman of the Redditch-based business, Alistair Tillen, takes up the story: “School Stickers is the leading brand in school rewards in the UK selling both
It quickly became apparent that Sticker Gizmo needed to expand its printing capabilities to compete on larger and quality creative orders. Tillen continues, “We embarked on a period of research
where we looked at several different options including outsourcing. In the end we decided it was important to own the whole customer experience and be solely responsible for quality and delivery times. We were keen to invest in a machine which would help us expand and keep pace with our aggressive growth plans. A Xeikon machine was always near the top of our list but when we found out about the factory refurbished REX machines, we knew we had found the right solution for us.” Jeroen Van Bauwel, director of product management explains the concept of
