Printing Innovation Asia Issue 6 2020
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Strategic Choices in a Competitive and Converging Market Over the past few years, printers and suppliers have created major new products and services to adapt to the ever-changing print markets. For the drupa’s 3rd Spotlight Report, experts of our industry have come together to report on their efforts and share their experiences, stumbling blocks and successes. After publishing the 7thannual Global Trends Report, we went into detail on one specific topic again, with our 3rdSpotlight Report: Strategic choices in a competitive and converging marketplace. This time, we asked our global expert panel of printers and suppliers about their ways of adapting to the impact of digital mediaand the general downward drift in demand, in different market sectors and regions across the world. Changes and challenges of the shifting demands are impacting all of us in different ways, so it was important to us at drupa, to collect the voices of our industry and share ideas, solutions and goals to approach the digital age.
Launching Success The first issues that come to mind when talking about a competitive and converging market are turnover, prices and margins – so naturally, that was the first thing we asked our 529 printers and 178 manufacturers and suppliers about. All parties reported to work against rather challenging conditions in most market sectors and regions. While the Packaging sector saw itself in
a manageable position, Publishing and Commercial where facing especially troublesome challenges. Printmight still be growing overall, but the margins are steadily going down. So, what to do about it? Some are simply looking to launch one or more new products or services, others are even planning on breaking into new markets. Over the past four years,
