Printing Innovation Asia Issue 9 2020
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Fuji Xerox PIXI rebrands as Innovation Print Awards The annual awards programme is now open for entries. Fuji Xerox Asia Pacific announces the reborn PIXI Awards for 2020. The 13th edition of the awards programme is now known as Innovation Print Awards (IPA).
Winning applications will be showcased in the Fuji Xerox Future Edge customer engagement centre in Japan and across the region at Graphics Communications industry events. Winners will also have the opportunity to self-promote, as the applications will be published in the annual Innovation Print Awards Winners Book. All winning entries, with the exception of Australia and New Zealand, will be automatically entered into the Asian Print Awards.
This annual competition recognises innovation and excellence in digitallyprinted pieces from users of Fuji Xerox solutions across the region. This competition is open to printers, designers, clients and corporate inplants. The 2020 rebranding aims to realign with the evolution of digital technology. “Initially the PIXI programme focused on xerographic imaging, but as times have changed so has digital technology,” said Mutsuki Tomono, Corporate Vice President, Fuji Xerox Asia Pacific. “The Innovation Print Awards focuses on just that, your innovation with the new and the old to make graphic communication more powerful than ever.” Another change this year is in the reduction of categories. Each year, the awards committee revisits the categories before hosting the programme. There
are 16 categories this year, versus 24 for the 2019 edition. 2020 Innovation Print Awards is open for entries from 10th August until 9th November. There is no limit to the number of entries and submissions can be entered into more than one category if they meet multiple criteria. All entries will be closely examined by an independent panel of expert judges that are not associated with Fuji Xerox. Key judging criteria includes print quality, innovation, the appropriate use of digital technology, business effectiveness, and the overall aesthetics of the entry in selecting each category winners. Each year, the competition receives entries from Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, Cambodia, and Myanmar.
