Printing Innovation Asia Issue 9 2021
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Cooking up a storm cookbooks and prin The international cookbook market is picking up speed again after the boom in 2016/2017 and the subsequent dip in 2018. For publishers, it is all about accompanying the current social change, which is also reflected in lifestyle and nutrition topics. In this environment – additionally promoted by the Corona pandemic, during which people are increasingly eating at home – cookbooks are far more than just a collection of recipes between two book covers. Rather, they are a source of inspiration for sustainable and healthy living. Nutrition that is good for people and at the same time protects the earth is also a major topic on the international book market this year. This is a good thing, because the culinary segment has lacked a clear trend in recent years, following the boom phase for vegan food. In the wake of the climate debate, a new vegan-vegetarian wave is rolling over the cookbook market – albeit under different auspices and with different authors. The level of new publications in Germany, for example, has returned to the level of around 1700 new publications before the boom six years ago. Cookbooks range from simple kitchen guides to collectible or coffeetable books. Accompanying social change Many young people who get involved rethink their everyday lives, give up meat and carry these impulses into their families. This calls for good
cookbooks and guidebooks that are above all suitable for everyday use. For publishers, this is about accompanying the social change that is also reflected in lifestyle and nutrition topics. "Cooking is reinventing itself right now.
Consumers want to live and eat more consciously – and that's exactly why they need good guidance," emphasizes Hanni Rützler, nutritionist and expert on food trends.
