September 21 Print Innovation Asia

Page 38

Printing Innovation Asia Issue 9 2021

38

Digital print in packaging set to grow in demand to 2026 New Smithers report show total value for digital print in packaging is expected to reach $21.1 billion in 2021. Through 2020 and into 2021 inkjet and electrophotography printing has secured new markets in labels and packaging. Data from a new report shows total value for this will reach $21.1 billion in 2021, according to industry analysts, Smithers.

HP PageWide C500

This is in line with existing trends, as run lengths have decreased and print quality on inkjet presses has risen; but the market has received a specific boost from the Covid-19 pandemic.

2019-2020. This happened in a market space where globally total printed packaging volumes declined by -1.9%.

As normal supply and consumer purchasing patterns were disrupted, the utilisation of the installed base of digital presses rose to meet fluctuating demand from packaging buyers.

With other print segments badly hit by Covid-19, packaging and labels are increasingly the focus for many print OEMs, with the latest digital technology promising to open new segments and print options for print service providers (PSPs).

Accordingly, print volumes for digital print in packaging rose by 20.8% across

Overall from 2021-2026 the sector will remain attractive with demand for digital printed packaging significantly outperforming the broader market. Inkjet to lead demand Led by inkjet, digital’s share of the printed label and packaging market will increase from 4.4% by value in 2020 ($18.5 billion), to 7.2% ($35.9 billion) in 2026. This is equivalent to an 11.2% compound annual growth rate (CAGR) for 2021-2026.

Xeikon 3500

Bobst’s Mouvent LB701-UV


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