Printing Innovation Asia Issue 9 2021
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Cadbury Dairy Milk blocks' transition to recycled packaging Amcor, the global leader in consumer packaging, is supporting Mondelez International to showcase the potential of recycled soft plastic packaging in a range of Australia's favourite Cadbury chocolate blocks, in a world first for the chocolate brand. Amcor is locally producing the new packaging for the iconic Aussie chocolate blocks, with the recycled plastic material sourced by Mondelez’s partner Taghleef Industries, equating to about 30 per cent of the required plastics needed to wrap these products. Cadbury fans won’t notice a difference in the look and feel of the recycled plastic, with Amcor providing the finished packaging material in the iconic Cadbury purple consumers know and love. The recycled plastic material will be used in Cadbury Dairy Milk family blocks range with the first include recycled soft plastic in its packaging will be available in Australian supermarkets from September 2022. Simon Roy, Vice President and General Manager, Amcor Flexibles Australia & New Zealand said that Amcor was proud to be part of the solution, supporting the development
of new technologies to help deliver local sustainable packaging.“Our goal is to create safe, strong and secure packaging solutions partnering with our customers to help meet consumer needs. Reaffirming our commitment to ensuring all our packaging is designed to be recyclable or reusable by 2025.” Darren O’Brien, Mondelez International President for Australia, New Zealand and Japan, said the company’s investment in this emerging technology was a reflection of the increased focus on waste and expectation for brands to lead sustainability solutions. “Not only is this a world first for Cadbury, but Cadbury in Australia will be amongst the first anywhere in the world to buy recycled soft plastic packaging. We’re setting new ground in finding solutions to the global challenges presented by packaging waste."
The move was welcomed by Trevor Evans, the Assistant Minister for Waste Reduction and Environmental Management commenting the Australian Government is driving a $1 billion transformation of Australia’s waste and recycling industry so that Australia takes care of its own waste and makes the most of our precious natural resources by recycling and remanufacturing them into valuable new products. “In addition, the 2025 National Packaging Targets are propelling industry action to achieve 20 per cent average recycled content in plastic packaging by 2025. The result is that industry leaders across the global plastics supply chain, including Mondelez International, are increasing the percentage of recycled content in their plastic products and packaging."
