YOUNG COUPLES NO CHILDREN
THE BASICS
DEMOGRAPHICS + PSYCHOGRAPHICS
YOUNG COUPLES NO CHILDREN
INTERESTS
AGE RANGE 0
25
45
100
WHERE THEY LIVE
urban dwellers: Sydney, Adelaide, Melbourne + international
INCOME BRACKET Double income, higher level
GEORGIA
$$$
AGE 30 - traveling with partner Daniel (31) GENDER
LIFESTYLE PURSUITS family time, food + wine
with friends, exploring cool places talked about online, traveling – short breaks plus overseas trips, food + wine festivals, bushwalking + cycling
MARITAL STATUS
JOB local government professional INCOME $80,000 ($160,000 double income)
LIFE VALUE work/life balance, career success,
health, experiences
SOCIAL MEDIA
MARITAL STATUS
FAVOURITE MAGS
GENDER
FAVOURITE TV
LIFE DREAMS healthy relationships, fun food/travel
adventures, career success, home ownership, embracing opportunities, starting her own family
TRAVEL PREFERENCES DREAMING
Why North-West Tasmania escape, relax, gourmet food + wine, explore, nature Motivation break from work, digital detox, quality relationship time
JOURNEY EXPERIENCES
PRE TRAVEL
DREAMING
• plan trip • where • cost
• check online recommendations
• find good food + coffee • social media content • tell others about experiences
PLANNING
When short trips over long weekends, 1-2 weeks interstate Who with partner, friends, dog Research Google, Air BnB, blogs, Instagram
POST TRAVEL
PLANNING
PRE TRAVEL
• how long • seasons • events
Gain information word of mouth before + during, social, Google searches BOOKING
Booking direct via website, email or telephone Accommodation self-contained, Air BnB, resorts with great food + wine Access fly into Launceston + Hobart, hire a car to self-drive to regions EXPERIENCE
Experiences outdoor + adventure, wildlife + nature, history + heritage, art + culture, events, food + wine, produce
• so much to do, we must go back BOOKING • loved slower pace • flights/car hire • accommodation • share experience
EMOTIONS + CHALLENGES PLANNING
PRE TRAVEL
BOOKING
• excitement • unsure • hesitant • FOMO
• expectations • how long • where should we stay • how will we get around • what will I wear • can we bring the dog?
• what else can we do when there • how can I find out more • where can we find good coffee • where are the best restaurants • where can we buy Tassie produce • should we book tours?