STORY TELLING PLAN KEY COLLABORATORS
STORYTELLING MEDIA
Are there people/groups you What is the type of media you will use? could collaborate with?
WESTERN WILDS STORY VISITOR EXPERIENCE
VISITOR TYPES
What is your story?
Who is your visitor?
What is the experience you want people to have?
KEY RESOURCES
PROMOTION CHANNELS
What type of resources do you need?
How will you attract people to your story stop?
COST STRUCTURE
FUNDING OPTIONS
What are the key costs associated with your story stop?
What are the sources of funding or support you could access to assist in development of your story stop?
STORY TELLING PLAN KEY COLLABORATORS
STORYTELLING MEDIA
Are there people/groups you What is the type of media you will use? could collaborate with? Examples • Other Local Operators • People who need to do projects i.e UTAS, schools, researchers • People who have projects they are already doing and could combine with your story
• Personal Interpretation i.e. Guide, guided tours, events
WESTERN WILDS STORY VISITOR EXPERIENCE
VISITOR TYPES
What is your story?
What is the experience you want people to have?
Who is your visitor?
Examples
• FIT or Groups
Themes include: • Inspiring Landscape
• Unique Wildlife & Nature • Non-personal Interpretation (Flora & Fauna) • Installations/Physical • Rich Aboriginal Heritage features & Culture • Audio Visual inc. AR & VR • Apps • Exhibitions • Leaflets • Panels
• Single or multi sensory • Action and Interaction
• Families, Singles, Couples • Intrastate, Interstate or International
• Type of emotions & connections
• Early Explorers & Pioneering • Industry – hydro, mining and railway • Conservation & the Environment
KEY RESOURCES
PROMOTION CHANNELS
What type of resources do you need?
How will you attract people to your story stop?
Types of Resources
Channels
• Specialists i.e. graphic designers, interp. specialists
• Your Website & Marketing Collateral
• Equipment
• LTA & RTO Channels
• Materials
• Tourism Tasmania
• Infrastructure
• Festivals & other Events
COST STRUCTURE
FUNDING OPTIONS
What are the key costs associated with your story stop?
What are the sources of funding or support you could access to assist in development of your story stop?
Examples • Establishment Costs i.e. specialist resources • Operating Costs i.e. maintenance, insurances
Examples • Sponsorship from businesses • Grants – Local & State government grants, community charitable trusts, council grants, industry grants, future budgets