SS24
Workwear Branding Key Brand Images
POS | Workwear
| 7
Branded Eurostand Header 1120mm x 200mm
Branded Unitary Skin (Small) 130mm x 550mm Branded T-Shirt Header 593mm x 214mm (Fits Craghoppers Multi-Use Display Stand)
Branded A6 Arm Card 105mm x 148mm
Branded Unitary Skin (Large) 130mm x 1650mm
Branded Pelmet 1 1200mm x 300mm
Branded Pelmet 2 1200mm x 400mm
Branded Pelmet 3 (Blank) 1200mm x 300mm
| 9
Branded Unitary Insert 593mm x 107mm (Fits Craghoppers Gondola and 4-Way Stand)
Branded Unitary Insert 595mm x 200mm (Retail 2.0 Small Stand)
Branded Unitary Insert 1195mm x 200mm (Retail 2.0 Large Stand)
POS | Sustainability We are doing what we can, where we can, to look after our planet. We are committed to creating great products in a sustainable way and to making positive progress every year. We call this Mindfully Made. It’s our commitment to doing better every day.
| 11
At craghoppers, we believe that honesty, courtesy and respect are critical in all the decisions we make with customers, colleagues and the workers in our factories. We are doing what we can, when we can, to look after our planet. This means we’re committed to creating great products in a sustainable way and to make positive progress every year.
PRODUCT
Our RHEP Project supports women like these to have a happier and more fulfilled work life.
PEOPLE
OVER 70% 68,000 WORKERS in factories are covered by the ETI base code. The same code has inspected 122 factories in 9 countries.
Savar School -
RHEP Project empowering
aged 4-14 receiving life changing education in a safe exciting environment. Impacted over 3300 families to date.
in Bangladesh on Health, Hygiene, Nutrition and Finance.
OVER 250 CHILDREN
PEOPLE
Reached 14,000 WORKERS with H&S training
signatories to the UNFCCC Fashion for UNFCCC Global Climate Action.
Working to continually develop
OUR SUSTAINABILITY CREDENTIALS we are members of the
RHEP Project empowering
PLANET UNFCCC
of our products are made from recycled materials.
FEMALE WORKERS
FEMALE WORKERS in Bangladesh on Health, Hygiene, Nutrition and Finance.
MEMBERS OF THE CLIMATE CHANGE GROUP and Primary members of Smart Freight.
Savar School -
OVER 250 CHILDREN aged 4-14 receiving life changing education in a safe exciting environment. Impacted over 3300 families to date.
From April 2021 – August 2022 we reduced our
CO2 emissions by 827.69 TONNES through our solar panels.
At craghoppers, we believe that honesty, courtesy and respect are critical in all the decisions we make with customers, colleagues and the workers in our factories.
At Craghoppers, we believe that honesty, courtesy and respect are critical in all the decisions we make with customers, colleagues and the workers in our factories.
We are doing what we can, when we can, to look after our planet. This means we’re committed to creating great products in a sustainable way and to make positive progress every year.
We are doing what we can, when we can, to look after our planet. This means we’re committed to creating great products in a sustainable way and to make positive progress every year.
OVER 70%
PRODUCT
of our products are made from recycled materials.
Working to continually develop
OUR SUSTAINABILITY CREDENTIALS we are members of the
68,000 WORKERS
As members of the SAC,
THE HIGG INDEX
95 MILLION
pre-used plastic bottles recycled by the end of 2022.
in factories are covered by the ETI base code. The same code has inspected 122 factories in 9 countries.
helps us measure the social and environmental performance of the value chain and environmental impacts of our products Our swing tickets are made using sugarcane paper which uses less water. and is a more enewable source.
PRODUCT
Quarter Bay (Sustainability) 500mm x 800mm
OVER 70% of our products are made from recycled materials.
PEOPLE
UNFCCC signatories to the UNFCCC Fashion for Global Climate Action.
OUR SUSTAINABILITY CREDENTIALS
Reached 14,000 WORKERS with H&S training
MEMBERS OF THE CLIMATE CHANGE GROUP and Primary members of Smart Freight.
CO2 emissions by 827.69 TONNES through our solar panels.
OVER 70%
PRODUCT
of our products are made from recycled materials.
Working to continually develop
in Bangladesh on Health, Hygiene, Nutrition and Finance.
95 MILLION
pre-used plastic bottles recycled by the end of 2022.
OUR SUSTAINABILITY CREDENTIALS
we are members of the
Savar School -
OVER 250 CHILDREN Our swing tickets are made using sugarcane paper which uses less water. and is a more enewable source.
aged 4-14 receiving life changing education in a safe exciting environment. Impacted over 3300 families to date.
Branding Block - Wide (Sustainability) 250mm x 300mm
FEMALE WORKERS
From April 2021 – August 2022 we reduced our
FEMALE WORKERS
We are doing what we can, when we can, to look after our planet. This means we’re committed to creating great products in a sustainable way and to make positive progress every year.
RHEP Project empowering in Bangladesh on Health, Hygiene, Nutrition and Finance.
OVER 250 CHILDREN
PLANET
UNFCCC
RHEP Project empowering
At Craghoppers, we believe that honesty, courtesy and respect are critical in all the decisions we make with customers, colleagues and the workers in our factories.
Savar School -
aged 4-14 receiving life changing education in a safe exciting environment. Impacted over 3300 families to date.
Working to continually develop
we are members of the
Branding Block - Small (Sustainability) 250mm x 150mm
Our RHEP Project supports women like these to have a happier and more fulfilled work life.
PEOPLE
Branding Block - Slim (Sustainability) 200mm x 400mm
A0 Changing Room Poster (Portrait) (Sustainability) 841mm x 1189mm
As members of the SAC,
THE HIGG INDEX helps us measure the social and environmental performance of the value chain and environmental impacts of our products
POS | Brand Story For when you have the space to tell more of a story and to build narrative around collections.
13 |
Introducing Workwear by Craghoppers.
Introducing Workwear by Craghoppers.
Utilising our technical and sustainable expertise in over 58 years of outdoor wear we have built a comprehensive yet concise workwear collection.
Utilising our technical and sustainable expertise in over 58 years of outdoor wear we have built a comprehensive yet concise workwear collection.
For 58 years, we continue to celebrate the mavericks, the ones who dont take no for an answer whilst carving their own path.
For 58 years, we continue to celebrate the mavericks, the ones who dont take no for an answer whilst carving their own path.
This collection supports Walking With The Wounded
Branding Block - Small (Craghoppers Expert) 250mm x 150mm
This collection supports Walking With The Wounded
Branding Block - Wide (Craghoppers Expert) 250mm x 300mm
Branding Block - Slim (Craghoppers Expert) 200mm x 450mm
POS | Technology Our technology POS an be used to educate consumers on our product innovation as a brand. Additionally, it can be used to collate product in technology stories in store.
15 |
AQUADRY
Guaranteed waterproof and breathable fabric with taped seams BREATHABLE WATER VAPOUR ESCAPES
WATER-REPELLENT PLANT-BASED, PFC FREE FINISH KEEPS FABRIC DRY
WINDPROOF
AQUADRY
AQUADRY
Guaranteed waterproof and breathable fabric with taped seams
Guaranteed waterproof and breathable fabric with taped seams
DURABLE OUTER FABRIC
WARM BODY IS KEPT DRY SO HEAT IS MAINTAINED
WATERPROOF LAYER OR COATING
BREATHABLE WATER VAPOUR ESCAPES
WATER-REPELLENT PLANT-BASED, PFC FREE FINISH KEEPS FABRIC DRY
FEATURING ECOSHIELD OUR PLANT-BASED WATER REPELLENT WHICH IS FROM A RENEWABLE SOURCE
FEATURING ECOSHIELD OUR PLANT-BASED WATER REPELLENT WHICH IS FROM A RENEWABLE SOURCE
WINDPROOF
Featuring ecoshield our plant based water repellent which is from a renewable source
DURABLE OUTER FABRIC
WATER-REPELLENT PLANT-BASED, PFC FREE FINISH KEEPS FABRIC DRY
Branding Block - Small (AquaDry) 250mm x 150mm
Branding Block - Wide (AquaDry) 250mm x 300mm
AQUADRY
WATERPROOF LAYER OR COATING
DURABLE OUTER FABRIC
AQUADRY
WARM BODY IS KEPT DRY SO HEAT IS MAINTAINED
A6 Arm Card (AquaDry) 105mm x 148mm
BREATHABLE WATER VAPOUR ESCAPES
WINDPROOF
Branding Block - Slim (AquaDry) 200mm x 400mm
WARM BODY IS KEPT DRY SO HEAT IS MAINTAINED
WATERPROOF LAYER OR COATING
Unitary
| 17
Hangers Suitable for all accounts.
Top Hanger CHQ409 (Box of 50)
Trouser Hanger CHQ950 (Box of 50)
Wooden Branded Blocks CHQ2532 Approximately £25.00 each N.B. Images can ve selected from the hub for specific clients - ordered through the Marketing Department.
Introducing Workwear by Craghoppers. Utilising our technical and sustainable expertise in over 58 years of outdoor wear we have built a comprehensive yet concise workwear collection. For 58 years, we continue to celebrate the mavericks, the ones who dont take no for an answer whilst carving their own path.
This collection supports Walking With The Wounded
18 |
IN STORE PRESENCE | GONDOLA
IN STORE PRESENCE | POS
20 |
IN STORE PRESENCE | APPAREL - 2 BAY
High density
| 21
Low density
Additional Assets
ADDITIONAL ASSETS | FLAGS
| 23
ADDITIONAL ASSETS | MESH BANNERS & WINDOW VINYLS
Mesh Banners
Window Vinyls
ADDITIONAL ASSETS | SINGLE WIDTH PULL UP BANNERS &A2 POSTERS
Pull Up Banners
A2 Posters
Additional Resources Further resources that are available to help bring the Craghoppers Brand Story to life through the Retail experience.
Videos We have a range of video assets perfect to use on digital screens within store. These are availableon our Vimeo account or by contacting Clare Grimshaw, CGrimshaw@craghoppers.com
Bespoke Requests At Craghoppers we have an in-house design team and are more than happy to create bespoke assets for retail and concession accounts.
E-Learning Myagi Myagi has been adopted throughout the outdoor industry and is used by most of the larger brands and retailers. Craghoppers training videos are an excellent way for staff to learn our products, however nothing beats a good old face to face visit. To book training please contact: Dave Sewell, DSewell@craghoppers.com 07458 023966 for the North or Richard Marples, RMarples@craghoppers.com 07738329600 for the South
Contacts Craghoppers Retail Marketing For marketing queries please contact: Clare Grimshaw, CGrimshaw@craghoppers.com