simply sweet SPRING 2022
Welcome to Simply Sweet! At the heart of each Crave product and experience is connection. To shop at Crave is to mark a moment, no matter how big or small, and to share that moment with others. If Crave’s products are artful, quality baked goods, then their benefits are enjoyment and sharing: to give and receive comfort. It’s about choosing kindness for yourself and others both the good and not so good times. For moments big and small. For comfort, warmth and inclusion. With skill, care and kindness, we produce quality baking that’s as scrumptious and special as the people who share it. Simply Sweet is a publication intended to be a glimpse into the team that sets Crave apart. It is also our chance to highlight those in the community we admire, to share our tips & tricks and to inspire you - the reader - to indulge in a bite of everyday enjoyment.
All products pictured in this magazine will be subject to availability.
spring 2022 | cravecupcakes.ca
TEAM FEATURE
MEET OUR KENSINGTON TEAM
What’s your number 1 baking tip? That you should always measure vanilla with your heart! You’ll know when its right - that’s something you can feel.
FUN FACTS 1 I have a degree in French and Spanish 2 I went to pastry school in Charlottetown, PEI 3 I’m the captain of a soccer team
MANAGER EMILY SMITH
How long have you been working for Crave? I started at Crave in 2011 as a baker at Crowfoot, until 2013 when I decided to start what I call my “soul searching journey”. That journey recently brought me back Crave in 2021 working in our new warehouse and now I’m working as the manager of our Kensington location. A real full circle moment! What’s your favourite Crave treat? Hands down the Nutty Over Chocolate cupcake! I’ll never turn it down and am a self proclaimed peanut butter fiend. What’s your secret talent? I would say remembering random fun facts. You’ll definitely want me on your team the next time you’re playing a trivia game! Describe yourself in one word. I asked my friends and family and they all said that I’m empathetic. Sarcastic being a very close second!
4 My random trivia knowledge has basically made me unbeatable at the board game Cranium (see also: very competitive) 5 I’m a huge Broadway lover/nerd and own the soundtracks to every show I’ve ever seen. Will randomly break in to song at any given point in the day.
TEAM FEATURE
Photo taken at one of our team member’s baby shower.
BAKERY TEAM What’s your latest TV binge? Friends, YellowJackets, Sinner, anything Marvel, This is Us, Harry Potter (we know it’s not TV but it’s always being watched by someone!), and Brooklyn 99. What are you reading right now? Harry Potter (a clear fave at Kensington!), Crown of Lies (fun fact: this book is written by a local author), London, and DaVinci Code. What’s your favourite Crave treat? Twix Bar, the Caramel Macchiato aka January’s Craving of the Month. What’s your favourite day of the week? FriYAY, Sunday, and our favourite answer from Paisley - “Saturday cause I get to work here” Coffee or tea? An even split!
spring 2022 | cravecupcakes.ca
spring 2022 | cravecupcakes.ca
FUN FACTS
WE OFFER WHOLESALE FOR OUR BAKE AT HOME PRODUCTS Our bake at home products play a role in marking important moments and adds colour and joy to everyday ones.
WE HAVE SIX BAKERY LOCATIONS We have four bakery locations in Calgary, one in Edmonton and one in Saskatoon.
WE RECENTLY LAUNCHED BAKER’S DOZEN REWARDS Purchase 12 packs of dozen mini cupcakes or half dozen original cupcakes, get the 13th pack FREE! Visit us in store for full details.
WE SHIP ACROSS WESTERN CANADA Our bake at home products are available for shipping to British Columbia, Alberta, Saskatchewan and Manitoba.
FUN FACTS
spring 2022 | cravecupcakes.ca
LOCAL LOVE
SAY HELLO TO WONDER CREATIVE CO. Allow us to introduce you to Kayla Pearcey! Kayla is a lover of all things local, driven by making real impact for small businesses & supporting them to rise to their dreams. She is a marketer by day and creative by night, exploring the edges of her creativity both in her day job as well as her own small shop and creative venture, Wonder Creative Co. We are thrilled to have collaborated with Wonder Creative Co. to bring our customers three new crave-o-licious sticker sheets that make for the perfect addition to your favourite Crave cupcake! Why did you start Wonder Creative Co.? I started Wonder Creative Co. in the middle of the pandemic when I was searching for more joy and playfulness in a world of heaviness. I began sharing positive quotes in my little corner of the Internet and when I got a Cricut machine, it opened up the space to make stickers, which lead me to launching my Etsy shop! What does “wonder” mean to you? ‘Wonder” means questioning, challenging and always being curious. It means leaning into what the possibilities could be! Where do you draw inspiration from? Inspiration comes from many places for me! I love spending time on Pinterest to create vision boards, and to find different colour combinations. Following creative people on Instagram also challenges me to think bigger. Community also fosters inspiration in me. There is nothing like the buzz of a coffee shop or people walking down the street that allows me to step into my creativity. With that being said, there is also inspiration to be found in stillness. I try my best to take breaks from my screens and let things come to me naturally. Tell us what your values mean to you? My values are: Creativity Curiosity Compassion Freedom Belonging My values are my guide posts! They help me discover how I want to show up in the world and align me with my bigger sense of purpose. Belonging is at the heart of my values and connects all of the rest. What’s your current local love? There are so many! I would say Land of Daughters - A Metis + female founded candle company and Change is Good - a nonprofit thrift store in Inglewood that is bringing new energy to the community and giving back to the community. Also Poppy Barley - love, love, love ethical fashion! Where can we find you in the wild? You can find me on Instagram @wondercreativeco_ or @kaypearcey, at my Etsy Shop or at a local coffee shop!
LOCAL LOVE
“I’m happiest when creating, innovating, collaborating, and living colourfully” - Kayla Pearcey, founder of Wonder Creative Co.
spring 2022 | cravecupcakes.ca
CAKES
celebrate with Crave “We are in the business of celebration” – Crave Founders, Carolyne & Jodi
At Crave, we are committed to providing the best quality baking for your special day! We specialize in handcrafted, from-scratch desserts inspired by family recipes. When you order a cake with Crave, we will always meet you where you are at. With our refreshed cake menus and buttercream colours, our dedicated team will work alongside you to ensure that your cake is what you had been dreaming of! All products pictured here will be subject to availability.
CAKES
When you choose to purchase a cake from Crave, you are not “just choosing a cake” – you are marking a moment or adding joy to everyday ones. Each batch, each bite, is special, and full of beautiful memories. For moments big and small, we are here to make it special no matter what!
spring 2022 | cravecupcakes.ca
“From the very beginning, Crave has been a true labour of love” - Crave Co-Founders, Carolyne & Jodi
spring 2022 | cravecupcakes.ca
cravecupcakes.ca Calgary | Edmonton | Saskatoon FOLLOW US @cravecupcakes @cravecupcakesyeg @cravecupcakesyxe All content created by Crave Cupcakes. All products pictured in this magazine will be subject to availability.