THE EVOLUTION WAVES OF DIGITAL BROADCASTING
GERARD FARIA (GERARD.FARIA@TEAMCAST.COM)
© TeamCast 2013
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
2
THE FIRST SUMMIT ON
HOSTED
BY THE
“FUTURE OF BROADCAST TV” WAS HELD
“NATIONAL ENGINEERING RESEARCH CENTRE ON DTV”,
WELCOMING UP TO 300 ATTENDEES
BRAZIL, CANADA, CHINA, EUROPE, JAPAN, KOREA, RUSSIA, USA, ETC.
THEMSELVES
© TeamCast 2013
FROM ALL PARTS OF THE WORLD
BEING REPRESENTATIVES OF WORLDWIDE BROADCAST ORGANISATIONS
SET, CRC, SARFT, DVB, EBU, NHK, ETRI, RTRN, ATSC, PSB, NAB, ETC.
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
3
and on 11 November 2011 @ 11h11 a declaration was signed
validating the ambition to work on an UNIFIED worldwide DTV standard
A
MEMORANDUM OF UNDERSTANDING (MOU) WAS SIGNED… FOBTV AS A “VIRTUAL” FEDERATION OF COMMUNITIES INTERESTED IN BROADCAST, WHICH IS OPENED TO ANY VOLUNTARY PARTICIPANT … … PROVIDING AGGREEMENT & ENDORSEMENT OF THE FOBTV’S MOU TERMS ! IT DEFINES
WITH THE OBJECTIVES…
TO DEVELOP REQUIREMENTS FOR NEXT GENERATION TERRESTRIAL BROADCAST SYSTEMS, TO RECOMMEND TECHNOLOGIES TO BE USED AS THE BASIS FOR NEW STANDARDS,
TO REQUEST STANDARDIZATION OF SELECTED
TECHNOLOGIES (LAYERS),
BY APPROPRIATE STANDARDS DEVELOPMENT ORGANIZATIONS
(ATSC, DVB, ARIB, ETC.)
TO FOSTER COLLABORATION OF DTV DEVELOPMENT LABORATORIES / FORUMS, TO DEVELOP ECOSYSTEM MODELS FOR TERRESTRIAL BROADCASTING, TAKING INTO ACCOUNT BUSINESS, REGULATORY AND TECHNICAL ENVIRONMENTS. © TeamCast 2013
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
6
Management Committee (Mark RICHER, ATSC - Phil LAVEN, DVB)
Project Office (NERC-DTV)
Technical Committee (Wenjun ZHANG, NERC-DTV)
2012’s
2013’s
AdHoc Groups
AdHoc Groups
Use-Cases
Application
Global Model
Service Network
Physical
© TeamCast 2013
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
7
© TeamCast 2013
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
8
A GLOBAL MODEL FOR THE FUTURE OF BROADCAST TELEVISION
- OR – A BI-MODAL PLATFORM TO RECONCILE
PREPARED BY : GERARD FARIA (GERARD.FARIA@TEAMCAST.COM) & PRESENTED AT : FOBTV’S TECHNICAL COMMITTEE MEETING (DURING NAB2013 @ LAS VEGAS) ON
:
11TH APRIL 2013
the INFRASTRUCTURE providers
... have identified the business of Multi-Media content distribution
and the INFRASTRUCTURE providers
... believe that Multi-Media content distribution could provide significant revenues
then the INFRASTRUCTURE providers
... compete to secure the sources of “attractive” Multi-Media content ... compete to enlarge the base of Multi-Media content consumers
Are BroadCaster’s & BroadBander’s INFRASTRUCTURE providers understanding that: they address the same extremities of the Multi-Media value chain ? they act in the same intermediate position within the eco-system ?
Is the “Multi-Media” regulatory framework really adapted : to permit an universal Multi-Media service delivery to every citizens ? to provide a viable economical model to insure universal service to citizens ? Are all understanding the COPE & ATAWAD expectations of the infrastructure Users ? i.e. from studios, to Create Once and to Publish Everywhere i.e. from consumers: Multi-Media content ”Any Time, Any Where on Any Devices” © TeamCast 2013
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
10
IS
BROADBAND A SUITABLE OPTION FOR MOBILE MULTI-MEDIA (MMM) ?
(1/3)
THE “GANGNAM STYLE” EXAMPLE 15TH JULY 2012 : WEB PUBLICATION 21ST DECEMBER 2012 : 1 BILLION VIEWERS (STREAMS)
VIDEO CLIP WEIGHT DURATION : BITRATE : WEIGHT :
250 SECONDS 750 KBPS 20 MBYTES
GENERATED “OTT” TRAFFIC EVALUATION GLOBAL : PERIOD : AVERAGE : IN JANUARY 2013, I WAS THE VIEWER N°
20 PB (I.E. PETABYTES = 1015 = 250) 5 MONTHS 4 PB PER MONTH
ECONOMICAL WEIGHT RIGHT OWNERS REVENUES : 1 M$ ADVERTISEMENT REVENUES : 8 M$ INFRASTRUCTURE BUSINESS : ?? ???
© TeamCast 2013
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
11
IS
BROADBAND A SUITABLE OPTION FOR MOBILE MULTI-MEDIA (MMM) ?
(2/3)
VIDEO CLIP DISTRIBUTION SIZE : VIEWERS : PERIOD :
20*106 (20 MBYTES) 1*109 (1 BILLION) 150 DAYS (5 MONTHS)
BROADBAND TRAFFIC ESTIMATION
PERIODICITY : METHOD : GLOBAL : AVERAGE :
ON-DEMAND THEN
RANDOM ONE-TO-ONE (UNICAST) 20*1015 BYTES 4*1015 BYTES / MONTH
24*1018
BROADCAST TRAFFIC ESTIMATION © TeamCast 2013
PERIODICITY : METHOD : GLOBAL : AVERAGE :
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
ONE PER DAY ONE-TO-MANY (BROADCAST/MULTICAST)
3*109 BYTES 0,6*109 BYTES / MONTH 26-27 August 2013
12
IS
BROADBAND - ONLY - A SUITABLE OPTION FOR MOBILE MULTI-MEDIA (MMM) ?
(3/3)
“end-to-end” telecommunication CIRCUITS for delivery of VOICE & DATA
“one-to-one” UNICAST delivery of DATA PACKETS
Mobile BROADBAND services using WIRELESS access Broadband Data Modem
(since introduction of smartphones & tablets)
4G LTE 3G
“Voice” 2G Modem
© TeamCast 2013
voice = smooth increase data = exponential growth
3G
“Voice” Modem 2G
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
13
IS
BROADCAST - ONLY - A SUITABLE OPTION FOR MOBILE MULTI-MEDIA (MMM) ?
EXTEND RANGE
& COVERAGE
OF
TV SERVICES
WANT TO CONSUME
TV SERVICES ON VARIOUS TERMINALS
. FROM LINEAR ONLY TO ON-DEMAND ALSO . OVER BROADCAST & BROADBAND PLATFORMS
Play Out server
on demand server
Local Coverage Area ONE-TO-MANY delivery for immediate consumption
one-BY-one
AT ANY TIME BUT, ON VARIOUS TERMINALS ON… EVERY TERMINALS AT ANY TIME
INTERNET : Almost Global Coverage for everything on-demand
OTT providers
© TeamCast 2013
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
14
Claude
SHANNON (1916-2001)
MOBILE communication
PORTABLE
TV
FIXED
TV
WHAT ABOUT A BI-MODAL DELIVERY PLATFORM ?
Linear TV server
1-2-M
© TeamCast 2013
MULTI-MEDIA APPLICATIONS
Bi-Modal LOCAL Delivery
MultiMedia Packages LOCAL Workflow
1-2-M
BroadCast Demodulator
On-Demand TV server
1-2-1
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
MultiMedia Storage
1-2-1
26-27 August 2013
16
BroadBand Modem
TO SERVE
BI-MODAL MOBILE MULTI MEDIA TERMINALS ? “one-to-one” UNICAST delivery of MULTI-MEDIA PACKAGES
“one-to-many” BROADCAST delivery of MULTI-MEDIA PACKAGES
using 3GPP-LTE and/or IEEE-WiFi
MOBILE multi-media services using HYBRID ACCESS
STATIONARY multi-media services using HYBRID ACCESS
Broadcast Demodulator
© TeamCast 2013
“one-to-many” BROADCAST delivery of MULTI-MEDIA PACKAGES
MultiMedia Storage
Broadband
Broadband
Data Modem
Data Modem
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
MultiMedia Storage
Broadcast Demodulator
26-27 August 2013
17
USING A
© TeamCast 2013
UHF BAND ?
VIII INTERNATIONAL WORKSHOP - REGULATORY CHALLENGES IN AN IP WORLD - FOBTV : the evolution waves of Digital Broadcasting
26-27 August 2013
18
1000’S KMETERS 10’S KWATTS
100’S METERS 10’S KWATTS
“one-to-many” BROADCAST delivery of MULTI-MEDIA PACKAGES
10’S METERS 10’S WATTS
“BROADCAST” TERRESTRIAL
TRANSMITTER
TRANSMITTER
RADIUS ~1000S KM
RADIUS ~100S KM
for M3 SERVICES over a
MultiMedia
1’S METERS 1’S WATTS
“BROADCAST” SATELLITE
MOBILE MULTI MEDIA APPLICATIONS
“BBANDCAST” LTE “EMBMS” ENODEB RADIUS ~10S KM
“BBANDCAST” WI FI WITH MBMS IN TV WHITE SPACE RADIUS ~10S M
BroadCast Demodulato r
MultiMedia Storage
“one-to-one” BROADBAND delivery of MULTI-MEDIA PACKAGES
MultiMedia
BroadBand Modem
“HETEROGENEOUS NETWORK” using cooperatively “one-to-many” BROADCAST & “one-to-one” UNICAST wireless components to provide Managed Multi Media Services Delivery
“BROADBAND” IEEE WI FI IN TV WHITE SPACES CELL RADUIS ~10S M
“BROADBAND” 3GPP LTE ENODEB CELL RADIUS ~10S KM
www.teamcast.com info@teamcast.com