Rockstart Answers Eindhoven

10/10/2013

ROCKSTART ANSWERS EINDHOVEN Got questions?

We’ve got answers.

THANK YOU FOR JOINING US TODAY.

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PROGRAM 8:00 – 8:30 Walk-in with breakfast 8:30 – 9:30 Startup presentations 9:30 – 10:30 Feedback

Presentations by: Izooble Ton van de Ven www.izooble.com

One Penny Yuchen Zhang www.onepenny.com

Swaip Detlef La Grand www.swaip.me Carmera Raymond van Onzenoort www.carmera.eu

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Spinnov: Play Like Messi Chris Heger www.spinnov.com

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WELCOME To the second Rockstart Answers Eindhoven edition.

‘Two years ago, when attending a big conference for entrepreneurs, I was sitting in the audience, listening to a keynote.

Everybody around me was working on their mobile devices. That didn’t make sense to me. I thought it was a wasted opportunity to actually do something. To use our knowledge, make new connections. I missed any form of action. That’s when I got the idea for Rockstart Answers.’

Rockstart Answers is important for startups, and for other organizations in the startup space. So thanks for coming, and enjoy!

- Gregor Noltes, Rockstart ROCKSTART ANSWERS EINDHOVEN

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“At KPMG we are always searching for innovations, we believe that those innovations come from startups and fast-growers.

That’s why we partner with different organisations and Rockstart is our absolute favourite.”

- Jelle van Zelm KPMG, Innovation Team

“I came here for the energy and inspiration, and hopefully I can help somebody else. I work with hi-tech innovations all day, now I want to see if we’re heading in the right direction.”

- Thomas de Bresser Service Marketing Manager, Philips

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“There are no bad answers today.”

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Pitch 1:

IZOOBLE “Imagine search results based on your social network.”

Ton van de Ven www.izooble.com 10

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E L B O IZO

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IZOOBLE

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Pitch 2:

SWAIP “Aggregate your social content into one personal e-zine.”

Detlef La Grand www.swaip.me ROCKSTART ANSWERS EINDHOVEN

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Pitch 3:

ONETAKE PENNY A “Develop your PENNY early-stage business idea by collecting knowledge from your community.”

Yuchen Zhang www.onepenny.com 20

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LAUNCH A START-UP ROCKSTART ANSWERS EINDHOVEN

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TAKE A PENNY

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Pitch 4:

CARMERA “After the meteorite in Russia, the demand for dashcams went through the roof.”

Raymond van Onzenoort www.carmera.eu 24

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CARMERA ROCKSTART ANSWERS EINDHOVEN

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BEARS ON THE ROAD?

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Pitch 5:

PLAY LIKE MESSI “We asked ourselves, how do kids become Messi?”

Chris Heger www.spinnov.com 28

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FEED BACK

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What is the best go-to-market strategy?

Before defining your go-to-market strategy, define your urgence. Clarify your pitch. Do not reinvent the wheel. Consider offering iZooble as an add-on to an existing network, app-market or webshop. If you decide to stay independent, focus on a niche, and keep your product relevant in the by irrelevance intoxicated world wide web.

How to determine if my freemium model is the best?

You need more users to get an answer to this question, Swaip. Provide all users with free premium features, to test their appetite and find out how much they will pay for it. Same here: focus on a niche for which your offer is super relevant.

Avoid trying to reach everybody for a start.

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What are other revenue channels?

We advise One Penny to get sponsorships from organizations that support startups & entrepreneurship: government bodies, companies, schools. Offer corporate accounts to grow from pennies to pounds. Try to get ‘free hours’ from service providers like KPMG, which you sell (paid credits) as expert help to One Penny users.

But here applies: grow your user base, before making assumptions that might not fly.

How do we solve the driver privacy problem?

Good pitch, great product, Carmera. Is there really a privacy problem? Make sure you talk to the right people at your prospects. Provide a protocol with your product. Highlight the added value in safety and cost savings. Find partners who are ahead in “big brother”, Carmera will be a small next step, instead of a giant leap. Innovate, create solutions for manufacturers: safe cars, cheap insurances. Protect your stakeholders, drivers.

Talk to them. Test your product and service with your target users. They will get used to it.

And love you for it.

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How do we get ‘Play Like Messi’ in every living room?

Everybody loves Play Like Messi, BUT: have you already tested this game with your targets?

Option 1: Co-develop with / sell the idea to EA. Option 2: do it yourself, together with a VC and an indie game developer. If you choose Option 2, go viral at the 2014 World Championship. Provide the entire Oranjelegioen with this game in Brazil, make an impact. Make sure you quickly register the intellectual property. If you can prove a health solution, involve governments and schools.

You have a promising idea!

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“I’ve already got three ideas for one of our own problems, even though I didn’t pitch.

There’s al lot of energy here. In fact, I think, as an entrepeneur, you have to do this every month to stay inspired!”

- Robèrt Molenaar Witlox Van den Boomen

“Last time, Rockstart Answers Eindhoven was already full, so this time I had to be there!

I’m here to meet new people and it would be nice if I could help someone. We have our very own ‘Legal Startup Desk’, so this is very inspiring to me.”

- Carreen Shannon Deterink

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COLOFON Rockstart Answers Gregor Noltes Josephine Woidtke Ana-Maria Calin www.rockstart.com +31 6 42 69 54 10 gregor@rockstart.com KPMG, Innovation Team Jelle van Zelm Stef Pillen Visuele Notulen Diederik Vrijhoef - Teamcaptain Sabine Metz - Fotografie Hilmer Thijs (Studio Hands) - Magazine Design Sjoerd Verbeek (Studio Hands) - Illustraties www.visuelenotulen.nl +31 6 30 07 76 75 info@visuelenotulen.nl

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ON 10/10/2013 YOU AND 38 OTHERS JOINED ROCKSTART ANSWERS EINDHOVEN IT WAS A FINE DAY WITH GOOD PEOPLE AND GREAT ENERGY. THANK YOU.